Tag: Business

Bengaluru, India July 28: In the new digital era, let’s raise voice for the local tech innovative talents from Bengaluru, Karnataka who have developed & pre-launched a “Multi-Dimensional Digital Event Space” which has immediate earning & employment opportunities for millions of individuals and businesses who have lost their livelihood because of the pandemic situation across the globe.

A Nextgen Theatre (ANT) promisingly offers a digital event venue, which can host multiple events with ultra-large size crowd gathering on a tiny tech innovative OTT space.

The founders of this global application have spotted a huge vacuum of unreleased content and with a noble vision has organized a non – profit MEGA DIGITAL EVENT OF INDIA “Noble International Film Festival And Awards”(16th July- 30th August 2021) on ANT and has got immense support & appreciation from renowned legendary celebrated artists & filmmakers across the globe such as Shri Raghavendra Rajkumar, Dr. Hamsalekha, Mr. Sathyaraj, Mr. Manobala, Mr. Kishore, Mr. Arvind Rau, Mr. Tennis Krishna, Mr. Ranjith, Mr. Srikanth, Mr. Shashank, Mr. Additya Srivastav, Mr. Niranjan NM, Mr. Praveen Arya Raj, Mr. Rishi, Mr. Vijay Anand, Ms. Varalakshmi Sarathkumar, & Mr. Katragadda Prasad, President – South Indian Film Chamber of commerce and many other industry veterans.

https://www.youtube.com/channel/UCMhGQ68HYzb8IzbWA0sFj1w/videos

A Theatre for Art unites & offers a digital space for local/global artists & businesses who are constantly looking for newer avenues to monetize & market their content.

This immediate opportunity opens the door for many film producers & content creators across the globe to release their movies & “Earn on Every View” over a monetizing scheme on the platform along with employment opportunities to many who are constantly looking for Plan – B to bounce back this economic situation.

In order to submit your movies, you should upload your content’s teaser on “ANT’S SPOTLIGHT” upon shortlisting your movies shall be streamed on “ANT’S LIVE THEATRE” for monetization at zero submission fee. Find more details on their website: www.theantapp.com

The Last Date for submission would be 30th July 2021 and also nominate your movies for over 39 categories of awards reserved for the best to win on the grand virtual finale on 30th August 2021. To participate download& try ANT free for 30days.

https://www.youtube.com/watch?v=-XDNia3NtPM

The Founders and the iconic visionary leaders of the team “Taandav Media Works Pvt Ltd” Mr. Arunn Raj- Founder, CEO & Mrs. Ambika Raj – Co-Founder, CFO are artists & tech innovative event managers by profession who strongly believes & welcomes India to join hands in the mission to help many and invites foreign collaborations which could possibly help the pandemic hit nation to bounce back on a business media app.

New Delhi [India], July 27: In the last few years, aviation and aerospace have seen remarkable development in India. Though the progress is significant, the opportunities and possible ventures from the industry are yet to be unmasked. Most people are still unaware of these developments and their impact.

Bridging this gap is Aviakul Aviation Academy, a brainchild of aviation enthusiasts. With zeal to create a self-reliant Aerospace ecosystem, Aviakul elegantly leads the phenomenal transformation of aerospace and aviation, imbibing global outreach.

Aviakul translates to “Home of Aviation,” and strives to lead the exceptional developments in the industry, absolutely justifying its name. The organization works towards its goals with a firm belief that the intended transformation could be possible through three key directions – Personnel, Network, and Indigenous Development.

With a crucial objective to provide its students with Private and Commercial Pilot Licenses, Aviakul hosts ground sessions, synthetic flight training, and flying training with on-filed expertise. The academy’s students are also trained for the most prestigious and awaited Airline Transport Pilot License.

Providing state of the art Learning Management System, Aviakul enhances the students’ zeal for mastering aviation and aerospace dynamics. Unlike its colleagues, Aviakul organizes Ground Classes with Ex- Airforce Pilots, Commercial Pilots, and Air Craft Maintenance Engineers, giving its students multi-dimensional learning.

This versatile learning experience is soon to be paired with a fleet of Cessna and Piper Seneca to enable its students to complete the required flying hours in India. Onboarding international training partners like Airmann in CA, Voyager in Florida, and across Russia, Europe, and several Asian Countries, amongst others, Aviakul provides world-class training in different branches of aerospace and aviation.

Cabin Crew, Hospitality Courses, and Aircraft Maintenance Engineering are some key training offered at Aviakul. Partnering with Mewar University in Rajasthan, India, Aviakul aims to set up several aviation-related courses like Drone Pilot Training, AME, and BSc to train the masses.

Aviakul organizes several outreach activities like Aviation workshops and Webinars, with reputed and influential people like Mr. Wayne White and Ms. Kanchana Gamage, amongst others taking aviation to the grass-root levels.

Working towards the “Make in India,” initiative, Aviakul offers different services like Joint Venture facilitation, Logistics Solutions, and Digital Transformation, amongst others. The academy also offers Drone Training and Photography with trained professionals.

Aviakul is now heading towards its bold moves of Non-scheduled Operator Permit to begin a private-usage network of aircraft and helicopters, Regional Connectivity through 30 and 50-seater aircraft operating between small Indian cities, and Skill India – the crux of its R & D Program to create more skilled technicians and pilots in India.

CubeSAT, i.e., student-made small satellites is one prestigious and much-awaited move from Aviakul that strengthens its agenda and contributions to the country. The academy also plans to set up Planetariums and Astronomy Centers in areas of soliciting intrigue on Space Science.

3D Printing Schools to help students design their models, Sounding Rockets to teach the basics of Space Propulsion, Aircraft Design Bureau to make indigenous aircraft for military and civilian use, and Sky Diving are some upcoming exciting ventures from Aviakul.

Under the esteemed leadership of Mr. Andy Kotwani, Mr. Vaibhav Varun, and Mr. Praveen Sankaran, Aviakul pioneers the Aviation Revolution in India.

Facebook: https://www.facebook.com/aviakulofficial

Instagram: https://www.instagram.com/aviakulofficial/

Mumbai, July 27: Stress and hypertension have increasingly become a serious cause of concern, and in the context of a global pandemic, they cannot be neglected at any cost. Working professionals and corporate employees are most affected by these issues, impacting their mental and physical health along with their productivity and performance at work. The dire effects of stress and hypertension are being aggravated due to the new work-from-home lifestyle, the sedentary lifestyle, and the high work pressure that come with it. The blurring of lines between work and personal life has also taken a toll on the mental health of the working professionals.

Dr. Bhavna Diyora, Ayurveda Doctor Preventive Health Consultant, Nutritionist and Panelist, and GALF highlights the importance of wellness for the performance of an organization and suggests action-based sessions for tackling stress and hypertension, including yoga sessions, deep muscle stretching, and so on. She has conducted many sessions with corporates, providing the most effective behavioural interventions to achieve optimum wellness. “Being part of team GALF, we have been conducting preventive health sessions for corporate employees. We would always emphasize identifying all the aspects of wellness and then work towards it. The balance in all factors of wellness would lead to a balanced life and hence optimum health”, she says.

Roshitha Girish, Hatha Yoga Specialist and Panellist at GALF, points out the efficacy of yoga in lowering blood pressure and stress and conducts wellness sessions for corporates that focus on both mental and physical aspects of the body, using asanas like Balasana (child’s pose) Setubandasana (Bridge Pose) and many others to lower the impact of stress. She goes on to add, “Taking short breaks away from the desk/ away from the screen, stretching at regular intervals and having conversations with fellow employees helps in reducing built-up stress levels.”

The busy schedule of corporate employees may lead them to neglect their mental and physical health, and Sonia Coutinho, Holistic Wellness Specialist, and Panellist at GALF suggests the importance of lifestyle changes to manage stress, and also the importance of corporates collaborating with fitness ecosystems like GALF. “It is important to equip corporate organizations with the tools and the consultancy to ensure that their employees are taken care of overall mind, body & spirit. Corporates can ensure holistic wellness & in turn more productivity from their teams,” she says. Mr. Kapil Udaiwal, Chief People Officer, Ageas Federal Life Insurance, understands the importance of wellness and writes that the work-from-home lifestyle is “causing poor physical and mental health with rising cases of hypertension, diabetes, weight gain, insomnia, and a host of other ailments.” They have tackled these issues with interventions such as ‘Employee Well-being and Assistance Programme’, through which “we have encouraged our employees to tele-consult with professional counsellors if required. We have also sent out a ‘Guide to Work from Home’ handbook with best practices on adapting to this ‘new normal’ including maintaining work-life balance; focus on health and emotional wellness, and ways to improve work productivity.”

Dr. Srinivas Dinesh Kudva, a Consultant Interventional Cardiologist, advises that it is the basics that we need to change and work on. “With every pinch of added salt to your diet, you are increasing your risk of heart disease, stroke, kidney failure and loss of vision. Along with medications and control on your diet, regular exercise and meditation also helps reduce your blood pressure” he says. So next time you reach out to grab a ‘pinch ‘of salt to sprinkle onto your foods, he says, “remember, that it’ll taste good, but you’ll ‘Feel the pinch’ later”

Amit Vasistha, Founder and CEO, GALF acknowledges that corporates are waking up to this reality and paying more attention to their worker’s mental and physical health, and realising the importance of creating healthy and positive work environment. This is precisely what GALF assists with, as it is a holistic wellness aggregator covering all crucial aspects of holistic wellness including mental, emotional, physical, nutritional, social, and financial. “Every company worth their might is now eager to offer employee wellbeing as a key value proposition,” he says.

Mumbai (Maharashtra) [India], July 27: The natural product market in India has always been a topic of discussion among the crowds. While some dismiss it as pseudoscience, others are all praise for ancient wisdom and its capability to deliver the best results. Drugstore shelves and e-commerce websites are full of products that claim to give you shiny hair and flawless skin. However, it is often a challenge to identify the right product.

This is a story of 2 teenagers who identified the need for high-quality, chemical-free products that tackle hair fall issues. They believed in the power of nature and came up with Sash products. Talking about the challenges they faced in their journey, they say that the primary struggle was to come up with a formulation that adhered to the latest American dermatological indications. Supritha Ramesh, Director of the Sash Products online platform says, “We wanted to answer the naysayers with research, not mere anecdotes. We wanted the backing of global standards so our product could be the best of modern research as well as ancient wisdom.” Sohan Shankar, Director, Sash Products agrees and talks about the extensive 8-month long research that Supritha undertook. She started by identifying the root cause of hair problems. She specially accounted for youth and their hair troubles due to poor lifestyles and stress. Supritha also talks about multiple hits and trials that she had to attempt to come up with the perfect recipe. ‘We wanted the products to be superior in quality yet affordable,” says Sohan.

Their desire to manufacture the best-quality products led them to source organic and cruelty-free ingredients from the Himalayas and interiors of Central Asia. They chose the ingredients, keeping in mind the nutritional requirements of the scalp. They enable natural hair growth. Important parameters influencing the choice of raw materials include pH values, viscosity, and specific gravity to aid better absorption of oil in the scalp. This helps maintain good hair health.

Now that is a perfect story of exemplary passion and entrepreneurial pursuits. Two youngsters without a formal education, just a goal, and persistence created a brand that is now being preferred over old and established products in the market. Customers are loving Sash products and also offering amazing yet constructive feedback. “This feedback makes us confident that we are on the right path and also gives us the opportunity to identify areas of improvement,” says Supritha who is currently pursuing a bachelor’s in the medical field. She chose the field to understand human anatomy better and come up with better formulations of products. Comprehensive medical knowledge and exceptional business skills are helping Supritha run this business and deliver satisfactory outcomes to her customers.

The past year that Sash products have been in existence, bears testimony to high-quality research and commitment that young entrepreneurs have invested in their brand.

These products are available across India through their website sashproduct.com. Most customers have reported outstanding results and significant improvement in their hair quality after only a few applications.

New Delhi [India], July 26: Spice Grill Flame (SGF) India, braved the pandemic and how! SGF recently launched new outlets, increased hiring, and supported its employees.

Launched in 2015 as a single outlet, SGF has successfully run outlets in most of the major cities today, with 6 newly opened branches within the last 2 months. While others struggled to stay afloat and laid off staff, SGF managed to increase work capacity and pitched in towards recovery of the economy by generating employment. It was SGF’s top priority to get all the staff fully vaccinated and all outlets sanitized regularly and effectively. Ensuring covid19 protocols are followed and all precautions are taken has further enabled the organisation to work efficiently.

This has been possible because of a versatile menu with over 100 dishes, quality staffing, great service, and delicious vegetarian food. The development of meat substitutes in the form of quality soy products has been the cherry on top ensuring health and taste during the pandemic.

The 6 newly opened outlets are situated in Sonipat (Haryana), Kundli (Haryana), Hisar (Haryana), Karnal (Haryana), Kalkaji (New Delhi), and Lajpat Nagar (New Delhi). 2 more branches are coming soon in Bareilly (UP) and Jhajjar (Haryana). Each outlet has employed a minimum of 6-7 people as staff members.

The association briefed that the quality of service and welfare of the staff is of prime importance to the firm. SGF aims to make lip-smacking delicacies accessible, available, and affordable to all foodies out there. At the same time, ensuring sanitation and safety is essential and non-negotiable for the organization. The firm has launched discounts and deals for vaccinated individuals in order to encourage everyone to get vaccinated and as a contribution to the fight against coronavirus.

“The aim is to not just sustain but to maintain: the quality, the goals, and the success streak. We are optimistic and hopeful about the future, while we remain prepared to face any unforeseen adversity” Mr. Kewal Ahuja, founder, Spice Grill Flame.

Launched in 2015 by Kewal Ahuja, Spice Grill Flame (SGF), SGF is every foodie’s dream come true. The SGF team’s firm belief in their tagline, “One cannot think well, love well, sleep well if one has not dined well,” is truly visible and as a result, they are the best players in the vegetarian food market not only based on taste and quality but also affordability. With more than 54 outlets spread across the country, SGF is soon to become a household name.

To manufacture and supply critical aviation components for some of Boeing’s most advanced products.

Will enable skill development and job opportunities in advanced manufacturing and precision engineering in Telangana

Hyderabad (Telangana) [India], July 26: AZAD Engineering has won a contract from Boeing to manufacture and supply critical aviation components and parts for the global aerospace company’s products. The contract will also enable AZAD Engineering to reinforce its efficiency, reliability and deliver greater value to its customers.

“We are proud to work with Boeing. The contract is a testament to our commitment to quality, precision, and collaborative culture. Without a doubt, the cooperation between AZAD Engineering and Boeing is a milestone in the growing aerospace ecosystem in Telangana,” said Rakesh Chopdar, Owner and Managing Director, AZAD Engineering.

AZAD Engineering has the capability to manufacture complex and super-critical components and machined parts for the turbine and aerospace industry. AZAD’s technology enhancements over the years and continuous culture of quality and industrial safety have made it a trusted partner for customers across the globe. AZAD will begin delivering the critical components including hydraulic and mechanical fittings to Boeing from Q1 2022.

“This is an important step in our commitment to the government of India’s Atmanirbhar Bharat vision. As a company with over seven decades of presence in India, Boeing continues to support the development of indigenous aerospace and defense capabilities in the country,” said Ashwani Bhargava, Director, Supply Chain Management, Boeing India.

Industrial partnerships augment capabilities and skill development and lead to identifying new ways to drive innovation. Recently, Azad Engineering announced its plan to set up a second manufacturing facility in Hyderabad with an investment of $80 million over the next 36 months. This will develop a precision engineering cluster, creating job opportunities for highly skilled people in Telangana to leverage and grow the existing aerospace ecosystem.

About AZAD Engineering

Established in 2008 by first-generation entrepreneur Rakesh Chopdar, Azad Engineering is a world-class manufacturer of highly engineered, complex, and supercritical rotating components for niche turbine and aerospace industry used for Power Generation and Aircraft OEMs. Years of combined experience and relentless pursuit of economical solutions to complex and critical manufacturing challenges have positioned Azad as an industry leader with a clear monopoly in India & catering to the world, Azad is still the ONLY qualified rotating component manufacturer in India for several high-end technology turbines to many OEM’s. Azad over the last few years has focused on securing qualifications and today stands qualified for all models and frames for its client base making it the only qualified partner for its product line from India. A typical qualification process lead time is typically 3-3.5 years for a new entrant, Azad’s focus on qualification has not hindered their healthy CAGR growth of 15% since its inception.

Azad, an end-to-end solution provider, has established itself as a one-stop partner for reputed global power generation & Aerospace OEMs. The company expects to deepen its relationship as a preferred partner and continue to enjoy the flagship position with a new facility coming up over the next 18 months.

Earlier in the month of June’21, Azad Engineering had successfully closed its first round of funding of USD 20 Mn from DMI Finance Pvt. Ltd, a Non-Banking Finance Company (“NBFC”) founded in 2008 whose core businesses include wholesale finance.

With a mission to put India on the global radar, Azad Engineering has challenged the current mindset around manufacturing in India to establish India as a one-stop world-class facility & is keen to be the torchbearer of Indian specialized manufacturing for all the end-to-end needs of a global OEM. He envisions transforming the entire manufacturing industry using digital manufacturing and Industrial AI, right from the design process and production floor to the supply chain and administration.

Mumbai (Maharashtra) [India], July 24: Bloomers has come up with amazing news for makeup enthusiasts in India. This can be safely termed as a revolution in the space of drugstore brands. They are launching an indie brand, Colours Cosmetics that will serve the customers through local pharmacies and marts. This looks like a promising avenue for makeup lovers because the brand aims to offer a wide range of products encompassing everything from foundations to lipsticks.

They aim to bust the misconception that drug store makeup is low in price and inferior in quality.

The estimated value of the cosmetic market in India was USD 13191.23 Million in FY2020. However, many people are still not comfortable splurging exorbitant amounts on luxury brands. Rightly so; when you can get similar results and quality in drugstore brands, it is only wise to choose affordability over the luxury tag. What is more? These brands are easily available at your local pharmacy and supermarkets.

However, it is often a challenge to determine which brands offer great value in addition to the attractive price tag. Most makeup consumers are on the hunt for a drugstore brand that prioritizes the needs of the customers and offers quality similar to high-end brands. Despite the existence of multiple cosmetic brands, there is a gap in the market. Only a few brands can cater to the needs of the industry. If industry experts are to be believed, the launch of Colours Cosmetics may help bridge this gap.

Moreover, Colours cosmetics is already creating a buzz with its selection of high quality, well-researched and effective beauty ingredients. These ingredients are gentle to the skin and work to improve its quality. The manufacturers have taken all skin tones into account and come up with a shade card that includes almost all hues from the colour wheel. Now that is a brand that the cosmetic industry needs. High-quality products, gentle ingredients, superior effects, affordable prices, and an inclusive approach.

Rumors have been doing rounds that their social media handles are flooding with messages enquiring about the next product drop. Well, whenever that will be, we hope it exceeds the expectations users have pinned on them. It is time for us to wait and watch if this will be the next revolution in the beauty industry.

Mumbai (Maharashtra) [India], July 24: AIF is a privately pooled investment vehicle that collects money from private investors, and usually includes private equity, hedge fund, venture capital, angel fund, etc. Investors who want to diversify their portfolio can choose Alternative Investment Fund to grow their wealth. Traditionally, alternative asset classes have been dominated by institutional investors, family offices, and ultra-high net worth individuals (UHNIs), but of late many more have shown their interest in the segment as it has shown its trajectory growth.

AIFs make for lucrative investments and many a time its returns are mindboggling with over 100x.Covid-19 has also invariably changed the investment patterns. An increase has been witnessed in allocations to alternative investments. According to the latest data available with market regulator SEBI, the cumulative net investments made by AIFs at the end of March 2021 stood at Rs 2-lakh crore against Rs 1.53-lakh crore at the end of the previous fiscal.AIF’s can be great portfolio diversifiers and help mitigate risks, generate passive income as they offer safer yields, and to some extent tax-efficient.

Darwin Platform Group of Companies under the visionary Leadership of Mr. Ajay Harinath Singh, Chairman (In Pic.), a lineage of Lava (Son of Lord Rama) with massive interest in the areas of Retail, Infrastructure, Logistics, IT, Refineries, Shipping, Automobile, Mining, Power and Pharma along with Mr. Munindra Kumar, DG CCI India and with the active participation of retired senior-most bureaucrats and Industry veterans from a varied background like World Bank, Digital Transformation, Financial Inclusion, Agritech, G2C, etc. launched  AIF (Alternative Investment Fund) called DEURASIA to take the vision of Hon. PM Modi’s vision of enabling Startups in various sectors and contribute toward the 5 Trillion USD economy.

DG, CCI India, retired senior-most bureaucrats and Industry veterans will contribute only to raising the Fund through AIF with the active participation of Financial Institutions, UHNI, Family Offices, Sovereign Fund, Multilateral Agencies, Government Agencies, and IFC.

The raised amount will be invested into Startups with specific sectors – Retail, Fintech, Agritech, Logistics, Digital Transformation, and Healthtech besides other path-breaking ideas.  The expected investment is expected to yield over 10x return and the investment committee will ensure the investment will be path-breaking for the overall socio-economic development in the sectors.

The global startup economy remains large, creating nearly $3 trillion in value, a figure on par with the GDP of a G7 economy. Seven out of the top 10 largest companies in the world are in technology — the highest concentration of any industry sector among the top global companies and 2019 saw close to $300 billion in venture capital investments around the world.  India is home to the third-largest Startup ecosystem and over 54 Unicorns.

Incubators and Accelerators (I/A) played an important role in this growth by mentoring start-up founders, nurturing ideas, providing technical support, helping them generate funds, and acquiring new customers. The Group is collaborating and initiating over 15 Incubators and Accelerators in this financial year making it one of the most varied portfolios in the country as it sync with our vision of opportunities for all.

Indian startups raised $7.8 billion in the first four months of 2021

Global investors see growing opportunities in the country’s startup scene. The nation of 1.4 billion people has seen the rapid adoption of smartphones in recent years, the explosive growth of inexpensive internet services, and a new generation of ambitious entrepreneurs. Looking to empower over 5 Lakhs Farmers through IT-driven initiatives and Market linkages with Logistics enablement, the group is making inroads in the sector to tap its potential besides over 10000 retail outlets creating over lakhs of employment.

Covid19 has desperately made us think for the affordable Healthcare system in countries catering to the remotest part and giving access to the technology-driven affordable Healthcare with best-in-class features drawn from the various part of the globe and integrated for the local access and advantage. Group is already into the pharma segment and moving leap and bound to be the global leader in the sector.

Under the CSR activities, the group contribution is widely accepted by Industry veterans, Governments, and People at large as it syncs with the group vision of sharing knowledge and wealth.

New Delhi [India], July 24: At a time when more people are learning about crypto assets and investing in them, clear regulatory guidelines around virtual currencies will boost investor sentiment, said industry experts.

“At Zebpay, we have seen over five times increase (year-on-year) in the number of users from last years. This is despite the lack of clear regulation around crypto,” said Avinash Shekhar. Co-CEO at ZebPay.

“Innovations are happening around crypto worldwide. India has the potential to take a leading role and build the next trillion-dollar companies. Banking support and clear regulations can accelerate this process and let domestic entrepreneurs play a leading role in the development of this technology,” he said.

Crypto exchange WazirX witnessed 18,900% growth in volume ever since the Supreme Court quashed the banking ban in March 2020. It currently clocks a monthly volume of $6.2 billion with a user of over six million, showed data from the company.

“With approximately 1.5 crore Indians holding crypto assets, crypto is still in the early stage of the technology breakout,” said Nischal Shetty, CEO, and founder at WazirX. “Today’s crypto valuations are based on the fact that crypto has only 3% of the internet population. There’s a huge number of people waiting to enter this space.”

On the prevailing regulatory uncertainties and lack of regulatory framework, Siddhart Acharya, a leading litigating lawyer practicing in the Supreme Court of India, Delhi high court, and Delhi district courts, said, India has a massive talent pool and blockchain and cryptocurrency can be regulated while functioning seamlessly only when the regulators have a bullish approach on the potential on the crypto.

On the recent developments, Siddhart Acharya said. The Reserve Bank of India came up with a clarification dates May 3, 2021, titled “Customer Due Diligence for transactions in Virtual Currencies” in order to classify its stand on the infamous circular of 6^th April 2021 which was declared ultra-vires by the Hon’ble Supreme Court in Internet and Mobile Association v/s Reserve Bank of India case.

“It was clarified that banks can no longer cite the circular on virtual currencies in case of their refusal to offer such products to customers and that the lenders must adhere to local rules, which are quite exclusionary,” said Siddhart Acharya. “The Central Bank, in its circular dated 6^th April 2018, had prohibited banks from dealing in cryptocurrencies or offering related services to customers. The legality of cryptocurrency is an aspect which needs to be carefully understood as there is a difference between being banned and unregulated.”

Companies dealing in virtual currencies are seeing a large influx of users that are not just trying out trading but also exploring bitcoin SIP, other products, trying decentralized products, researching more about tokens, according to Gaurav Dahake, founder & CEO at Bitbns.

“We expect clear guidelines from regulators which would help the investor sentiment get better as they would feel protected. The regulatory agencies have been forthcoming and studying how other countries are doing it,” said Gaurav Dahake.

The way forward, said Siddhart Acharya, is that “There is a need for banks and financial institutions to be more agile and understand the requirements of the market.
The banks must lend support to the virtual currencies and adopt transparent and efficacious ways to conduct their due diligence. The notification n no way is a signal that the regulatory agency would exercise leniency towards the virtual currency and not much can be gathered from it but there is definitely an indication that it would consider reassessing the situation and potentially recommend constituting a new study group to formulate further strategies,”

For more details: https://sjain.io/

New Delhi [India], July 22: With the first, second, and now speculations of the third wave of the pandemic hitting on our doors, the businesses have no option but to function digitally for survival. And the most important aspect of a strong digital presence is CONTENT.

Content has always been the KING, and under no circumstances, it is going to pass on the rule to any other technique. Content marketing strategies have been evolving with time and change is the law of nature. It is always the survival of the fittest and if you want to survive, you need to keep updating and evolving.

“The building, its infrastructure, and design might keep changing; however, the base remains the same. Similarly, the way how content is being used may keep evolving, however, the importance of content remain constant,” says Prakash Mishra, Founder, and CEO of Drive Digital and DigiHunts Academy. The term “New Wave” may seem daunting, not particularly in this case. With “New normal” establishing our daily routines, Prakash Mishra gives insights about the next wave of content marketing strategy 2021.

Why You Need a New Content Marketing Strategy

The next wave of content marketing strategy is all about creating an agile strategy. Your strategy should be able to make smart and fast moves, produce a high level of content, publish it when, where, and how it is required. The post-pandemic marketing period focuses on the change in consumer behaviour. The rule – “Be where your customer is” has mended a little. The new rule is – “Be where your customer is and give what they need.”

Google Certified Market Researcher and Digital Marketing strategist, Prakash Mishra, talks about why you need a new content marketing strategy in 2021.

1.    Build Communities:

With the focus on personalised marketing in the post-pandemic era, building a community with the help of your content is going to take your business to next level. Even with limited resources, building content communities can help expand your reach.

2.    Live Webinars and Videos:

With events taking the virtual form, the best way to share your content and create brand awareness is going live on social media channels, sharing videos, and organising live webinars. It is a good way of educating the audience about your company, share emotional experiences with them, hear their needs and build a personalised relation with your audience.

3.    Improve Content Experience:

Just like the user experience on the website, it is important to provide a good content experience as well. Imagine what impact it will leave on the audience if the moment they land on your blog page and they are hit by pop-ups, ads and they leave. The point here is, the user experience with the content is as important as how the content is interacting with the audience.

4.    Use AI-Powered Content:

The rise of AI content has been in the talks for quite some time now. Content strategists are using AI-based tools like Contentyze, API GPT-3 to create powerful and optimized content. These tools analyse the data, create captions and summaries, and also write up full content. AI-powered content is the next big thing and you should start planning from now to reap its benefits in the future.

Include these trends in your content marketing strategy for 2021 to stay a step ahead of your competitors and be the fittest to survive in the already saturated world,” says Prakash Mishra.