Tag: Business

Mumbai (Maharashtra) [India], July 18: Eco Recycling Limited (BSE: ECORECO), India’s pioneering and leading professional e-waste management company, provided an update on expanded capacities of e-waste & li-ion battery recycling. The increased recycling capacities will enhance Ecoreco’s foot print in the recycling volume of waste electrical & electronic waste and Li-ion batteries and support producers to meet their incremental quantitative obligations under the E-Waste Management Rules, 2022.

The company has enhanced its overall e-waste processing capabilities with a focus on lithium-ion battery recycling—one of the fastest-growing segments in the e-waste stream. With this expansion, Ecoreco’stotal capacity now stands at 31,200 MTPA, reinforcing its position as a frontrunner in the formal e-waste recycling space.

Key Capacity Expansion Highlights:

• Total e-waste recycling capacity has been increased by 18,000 MTPA

• Dedicated 6,000 MTPA facility has been commissioned for lithium-ion (Li-ion) battery recycling

• In its new 40,000 sq. ft. state-of-the-art plant located in Vasai, an industrial hub near Mumbai

• Entire investment funded through internal accruals, reaffirming the company’s zero-debt status

This timely expansion positions Ecoreco to support the growing compliance needs of electronic producers under Extended Producer Responsibility (EPR) norms. With the government’s introduction of the centralized EPR portal and Environmental Compensation (EC) provisions for non-compliance, the industry is witnessing a strong shift toward formalisation—an area where Ecoreco continues to lead.

Commenting on the recent development, Mr. B K Soni, Chairman & Managing Director of Eco Recycling Limited said, “At Ecoreco, we believe that the future of sustainability lies in building resilient infrastructure today. Our latest capacity expansion—particularly the dedicated lithium-ion battery facility—is a strategic step to not only meet the environment friendly disposal of surging e-waste but also confirms India’s commitment to the globally accepted EPR framework. With increasing emphasis on environmental compliance and circularity, we are proud to offer cutting-edge, compliant solutions that help producers fulfil their obligations seamlessly. Our commitment is not just to business growth, but to sector formalisation, pollution reduction, and global best practices to follow. With recognitions like the TERRA alliance induction and an honourable mention by the Hon’ble Prime Minister, we are even more energised to lead India’s transition to responsible recycling.”

As part of its ongoing evolution, Ecoreco recently achieved a global milestone by becoming the first Indian e-waste recycling company to be inducted into TERRA (The Electronics Reuse & Recycling Alliance)—a respected international network of certified recyclers, including those with R2, R2v3, and e-Stewards certifications. This reinforces Ecoreco’sposition as a globally aligned, ESG-compliant organization.

Adding to this momentum, the company and its consumer-facing app ‘BookMyJunk’ were acknowledged by Hon’ble Prime Minister Shri Narendra Modi in his national radio program Mann Ki Baat, for their contribution to sustainability and responsible waste disposal. Ecoreco remains committed to building a cleaner, safer, and more circular economy through innovation, operational excellence, and strong stakeholder engagement.

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Mumbai (Maharashtra) [India], July 16: From waterproofing to wallboards, scrim laid mesh is quietly reshaping industries with durability, efficiency, and design flexibility. In a world demanding smarter, stronger, and lighter materials, Scrim Laid Mesh has emerged as a silent workhorse across multiple industries. Used in construction, packaging, waterproofing membranes, insulation systems, and composite materials, this unassuming reinforcement fabric is gaining widespread adoption—particularly in India’s booming infrastructure and industrial sectors.

What is JOGANI Scrim Laid Mesh? Jogani Scrim laid mesh is a non-woven, open-grid textile made by laying continuous yarns (typically polyester, fiberglass, or natural blends) in a warp-weft pattern and bonding them at the junctions through thermal, chemical, or mechanical processes. Unlike woven fabrics, scrim is engineered to be lightweight, stable, and exceptionally cost-effective.

• Reinforces Without Bulk: Offers high tensile strength while maintaining flexibility and low weight.
• Improves Durability: Prevents cracking, warping, and delamination in laminates and coatings.
• Highly Customizable: Mesh size, orientation, and bonding technique can be tailored for specific use cases.

According to industry experts, scrim mesh is now a preferred reinforcement in bitumen membranes, gypsum boards, FRP panels, and tear-resistant packaging. Its rise is also aligned with the Make in India initiative and growing demand for sustainable, high-performance reinforcement materials. “Scrim Laid Mesh combines simplicity with strength. Its impact spans across waterproofing, insulation, interiors, and even composites—helping manufacturers meet global quality standards at local costs,” says  Mahesh Kumar Jogani, Director, JOGANI Reinforcement. This mesh has many applications.

• Construction & Waterproofing: Reinforces bituminous and acrylic membranes, EIFS, and wallboards.
• Industrial Packaging: Used in tear-resistant envelopes, fabrics, and flexible packaging liners.
• Composites: Acts as a stabilizer in FRP sheets, panels, and automotive laminates.

About JOGANI® Reinforcement
JOGANI® Reinforcement is a leading manufacturer and exporter of engineered technical textiles and composite reinforcement solutions. Known for innovation in basalt, fiberglass, and polymer mesh technologies, JOGANI® supports infrastructure, construction, and composite industries globally. Please connect to www.joganireinforcement.com for further information

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New Delhi [India], July 18: In what is being hailed as a game-changing moment in the global real estate sector, 1X Properties, headquartered in Canada, unveiled its new logo and official website yesterday in a high-profile launch event attended by business leaders, media, investors, and a glittering array of celebrities from Bollywood and Hollywood.

The event witnessed the official launch of 1X Properties’ groundbreaking Affiliate Marketing program (1X AM) — a zero-investment model designed to empower individuals globally through real estate-based referral income.

Mr. Ameer Haider, company representative and key spokesperson, presented the brand’s vision to transform property marketing into a tech-enabled, income-generating platform for every individual. With zero investment entry and lifetime referral benefits, the 1X AM plan has already sparked massive interest across Asia and the Gulf region.

“We are not just selling properties — we are creating entrepreneurs, empowering people to earn, grow, and build with us,” Mr. Ameer stated during his keynote speech.

The event became an instant sensation with the appearance of top celebrities from both Bollywood and global entertainment industries, including: Rakhi Sawant,Vishal Kotiyan,Shiv Thakare,Divyanka Tripathi,Ali Quli Mirza,Sana Suri,Abdu Rozik (International Artist),Vishal Dahiya, and many more!

The red carpet shimmered with media flashes, and social media exploded with behind-the-scenes moments, adding to the event’s virality.

Top-level stakeholders, investors, and board members of 1X Properties were also present and expressed their strong faith in the new business model. Industry experts called it “India and UAE’s first tech-integrated affiliate property system with global scalability.”

With this mega launch, 1X Properties becomes the first company in the property sector to merge affiliate marketing and real estate on a mass level, targeting not just investors, but students, homemakers, professionals, and NRIs looking for income opportunities.

The new website allows affiliates to register, promote, and earn through a seamless digital experience, setting a new benchmark in the property-tech industry.

With its launch in Dubai, the company plans expansion into Southeast Asia, Europe, and North America, promising both affordable real estate options and powerful earning potential.

This isn’t a property company.

This is a movement.

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New Delhi [India], July 17: Somany Ceramics Ltd., one of India’s most respected names in building materials, has acquired a majority stake in Durabuild, a Delhi-based manufacturer of construction chemicals, marking its strategic entry into the rapidly expanding construction chemicals market.

Founded in 1998 by the late Dr. Dhananjoy Ghanti, a pioneer widely regarded as India’s first construction chemical chemist and currently spearheaded by Mr Rudrabir Ghanti, Durabuild brings with it a strong legacy of R&D-driven innovation. With a product portfolio of over 200 SKUs across waterproofing systems, concrete admixtures, tile adhesives, protective coatings, grouts, sealants, and repair mortars, serving major institutional clients across North India. With its manufacturing base in Bahadurgarh, Durabuild has built a credible presence for over two decades.

This acquisition marks a pivotal step in Somany’s long-term strategy to transform into a total building solutions provider, offering products that not only elevate aesthetics but also strengthen the core of built structures. Durabuild will now operate under the flagship brand ‘Somany’, emerging as a strategic pillar within Somany’s Home and Building Solutions vertical.

India’s construction chemicals market is on a strong growth trajectory. The waterproofing segment is currently estimated at USD 1.2 billion in 2024 and is projected to reach USD 2.0 billion by 2030, and the cement admixtures segment is expected to more than double to USD 1.9 billion by 2033.

Speaking on the acquisition Mr. Abhishek Somany, Managing Director & CEO, Somany Ceramics, said “This acquisition is a strategic leap in our journey to become a full-spectrum building materials brand. Durabuild’s technical heritage and institutional trust, combined with Somany’s pan-India brand and distribution network, give us the right foundation to scale this business nationwide.”

Somany plans to deepen its footprint across India by building category awareness in selected segments of the construction chemical space.

With this acquisition, Somany not only expands its product universe but also reinforces its brand promise – delivering both elegance and endurance to India’s construction landscape.

Grant Thorton Advisory Private Limited acted as the exclusive financial advisor for this transaction.

About Somany Ceramics Limited:

SOMANY Ceramics Limited (SCL) is one of the leading players in the ceramic industry in India and amongst the top 15 manufacturers in the world. The company is a complete solution provider in terms of décor solutions with the widest product selection of Ceramic Wall and Floor tiles, Polished Vitrified Tiles, Glazed Vitrified Tiles and Slabs, Sanitaryware, Bath Fittings, Adhesives, Grouts and Home & Building solutions. SOMANY has pan-India distribution across 12000+ retail points and has over 500 exclusive showrooms. It also exports to more than 80 countries across 6 continents. The company has a capacity to produce ~80 million square meters per annum of tiles through 2 company-owned plants, 5 strategic alliances, and tie-ups with outsourced partners spread across India. It also has manufacturing units for Sanitaryware, Bath fittings and Adhesives.

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Gandhinagar (Gujarat) [India], July 16: In a landmark initiative to bridge the widening gap between industry and academia, NAMTECH (New Age Makers Institute of Technology), an education initiative by ArcelorMittal Nippon Steel India (AM/NS India), has signed a strategic partnership with seven premier Institutes of National Importance (INIs) from Northeast India. This collaboration is aimed at co-developing future-ready capabilities across domains such as smart manufacturing, robotics, mobility, artificial intelligence, digital technologies, space, and sustainability.

The participating INIs include National Institute of Technology Sikkim, NIT Manipur, NIT Nagaland, NIT Silchar, NIT Agartala, NIT Mizoram, and Indian Institute of Information Technology (IIIT) Manipur. Together, they represent the academic excellence of the Northeast and will play a critical role in shaping the next generation of engineering talent aligned with India’s industrial and technological ambitions.

This partnership is designed to actively support national flagship initiatives like Make in India, Digital India, and Skill India by creating a robust talent pipeline equipped with industry-relevant skills and innovation capabilities. The collaboration will span several key areas, including joint research and innovation, co-development of curriculum and micro-credentials, advanced skilling, faculty development, startup incubation, and co-hosting national and international events. It also includes joint degree programs, student immersion programs, technology commercialisation, and the preparation of policy white papers in support of government and national think tanks.

The alliance will further extend to social impact projects, including the adoption of Engineering Diploma Colleges and ITIs in the vicinity of these INIs under NAMTECH’s hub-and-spoke model. Students from these institutions will also have the opportunity to apply for the prestigious NAMTECH MET Fellowship, which supports eligible final-year students and alumni (under 30 years of age) to pursue a one-year International Professional Master’s Program (iPMP) at NAMTECH.

Arunkumar Pillai, Director General and CEO of NAMTECH, said,

“This strategic partnership marks a significant step in fostering both technological and cultural integration for students from the Northeast. NAMTECH stands to gain immensely from this collaboration, as working alongside premier institutions like NITs and IIITs of Northeast adds tremendous value to our mission. Our integrated education model, combined with the academic leadership of Institutes of National Importance, creates a strong foundation for workforce development and innovation-led transformation, contributing meaningfully to the vision of Viksit Bharat and beyond.”

This partnership reaffirms NAMTECH’s commitment to creating a future-ready engineering workforce by embedding deep industry-academic collaboration and driving inclusive growth across India’s diverse regions, especially the Northeast, which holds immense untapped potential in the innovation and technology space.

About NAMTECH

NAMTECH (New Age Makers’ Institute of Technology), an education initiative by ArcelorMittal and Nippon Steel India (AM/NS India), is a pioneering global institution driving innovation in Manufacturing Engineering and Technology (MET). Positioned at the forefront of India’s industrial transformation, NAMTECH offers cutting-edge International Professional Master’s Programs for engineering graduates in fields such as Smart Manufacturing & AI, Semiconductor Manufacturing, Advanced Robotic Technology, and Sustainability Engineering & Management.

NAMTECH School of Social Impact is an initiative for sharing technology, with a mission to transform ITI education by integrating advanced technology, industry-aligned training, and digital learning tools. With this smart upskilling program, NAMTECH aims to scale up ITI students with cutting-edge skills, enhance their employability, and create a workforce that drives India’s manufacturing and industrial growth.

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New Delhi [India], July 17: Not everyone wakes up one day knowing they’re a leader. For many, it’s a journey of self-discovery, and Poornima  Shejal has made it her life’s mission to walk that journey with them.

With more than 19+ years of experience, Poornima has helped people from all walks of life step into their potential — not just by teaching leadership skills, but by helping them truly see themselves as leaders. Whether you’re a first-time manager unsure of your next step, or a senior executive feeling stuck in routine, she helps bring back what we often lose in the rush — Clarity, Confidence, and Purpose.

Her sessions aren’t about bullet points or corporate jargon. They’re about people. People who feel overwhelmed by expectations. People who want to do better, lead better, and feel more in control of their journey.

One of her most loved tools is the Vision & Action Board — something simple, yet incredibly powerful. It helps people visualize where they’re going, why it matters, and what actions will get them there. Participants often say that just creating their board helped them reconnect with goals they’d forgotten or dreams they’d buried under deadlines.

Through her company, BeLeader, Poornima has worked with a wide range of clients — from fast-scaling  startups to global enterprises. But what sets her apart isn’t the brand names on her client list — it’s the personal transformation her sessions ignite. She brings emotional intelligence and authenticity that’s rare in the  leadership  development space. People often describe her sessions as life-shifting, not just skill-building.

Her process — Assess, Design, Coach, Engage, Measure — ensures that no two sessions are the same. Everything she does is customized, thoughtful, and focused on real-life transformation.  Whether it’s through one-on-one coaching or team interventions, the change she brings is visible — better conversations, healthier teams, more decisive leaders, and people who actually enjoy leading again.

And because she believes leadership growth should be accessible to everyone, she has also created an online course for new managers on Udemy, titled “Get Into Your Role Quickly – First Time Manager.” This practical, easy-to-follow resource is designed for anyone navigating their first leadership role.

She also regularly shares insights and reflections through talks, webinars, and panel discussions, making leadership development feel approachable, inclusive, and grounded in real-life experience. Her ability to blend structure with empathy — and strategy with soul — is what makes her approach resonate across diverse industries and leadership levels.

Ask anyone who has worked with her, and you won’t just get feedback — you’ll hear stories. Stories of   professionals who once doubted themselves and now lead with assurance. Teams that once struggled with conflict or low morale and now operate with trust and cohesion.

Leaders who were burning out are now leading with renewed energy and joy. Poornima’s work is a reminder that leadership is not about titles or positions — it’s about impact, intention, and inner alignment. She meets people where they are, and guides them toward where they want to be, often unlocking potential they didn’t know existed. Her calm presence, deep listening, and practical wisdom make her not just a coach but a catalyst. In every session, she plants seeds of clarity and courage that continue to grow long after the training ends. For anyone seeking not just to lead better, but to live better, Poornima Shejal is a guide worth learning from.

In a world that often rushes past the human side of work, Poornima Shejal brings people back to what matters — growth, purpose, and the kind of leadership that starts from within.

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Surat (Gujarat) [India], July 16:  ArcelorMittal Nippon Steel India (AM/NS India) today announced the commissioning of a new, state-of-the-art Continuous Galvanising Line (CGL) at its flagship plant in Hazira, Gujarat. This development establishes AM/NS India as the only company in India with a modern CGL line capable of producing Advanced High-Strength Steel (AHSS) with strength levels up to 1180 megapascals (MPa) – essential for exceptional safety, durability, and sustainability for evolving automotive applications.

This commissioning also marks a significant move for the company, which has been strategically implementing an ambitious Rs.60,000-crore expansion project to develop upstream, downstream, and other enabling facilities. Inaugurated by the Hon’ble Prime Minister Narendra Modi in 2022, the expansion project at the integrated steel plant aims at scaling up production capacity across a diverse portfolio of steel grades to meet evolving demands.

The new CGL is equipped with cutting-edge technology derived from the deep global expertise of its parent companies, ArcelorMittal and Nippon Steel, and is set to bring a paradigm shift to the automotive sector, which has been largely reliant on imports for high-grade, specialised steel. It will manufacture Galvanised (GI) and Galvannealed (GA) coated flat steels, including ArcelorMittal as well as Nippon Steel’s licensed products. These innovative offerings will provide excellent recyclability, high-formability, fuel efficiency through lightweighting, and enhanced safety – key requirements for modern mobility solutions, especially with India’s Corporate Average Fuel Efficiency (CAFE) Phase III norms coming into effect in April 2027.

Highlights:

• New facility engineered to manufacture world-class specialised, high-grade steel for automotive applications, with strength levels up to 1180 MPa; to substitute imports
• Modern unit part of the company’s ambitious Rs.60,000-crore expansion project, inaugurated by Hon’ble Prime Minister
• Matching quality standards of developed nations, indigenously made products to meet both the current and future requirements of ‘New India’

Mr. Dilip Oommen, Chief Executive Officer, ArcelorMittal Nippon Steel India (AM/NS India), said, “The commissioning of the first-of-its-kind Continuous Galvanising Line marks another defining moment in our expansion project, inaugurated by the Hon’ble Prime Minister Narendra Modi ji. This ambitious project’s efforts are now coming to fruition, and we can proudly say that the new line and upcoming facilities are designed to produce steel that matches the quality of offerings currently available in developed nations. We are committed to providing the best-in-class products that the country needs as it progresses towards a ‘Viksit Bharat@2047’ vision.”

Mr Oommen added, “With the constant support from our parent companies, we have set new benchmarks and further strengthened our ability to deliver world-class products, including the highest-strength steel ever produced in India to meet the evolving needs of the automotive sector. Indigenous production from this unique line will contribute meaningfully towards the country’s self-reliance goal.” 

The latest galvanising unit represents a significant leap in the company’s downstream capabilities to expand value-added products’ portfolio. The CGL will not only strengthen AM/NS India’s contribution to ‘Make in India’ and ‘Atmanirbhar Bharat’ initiatives but also play a key role in enabling India’s transition to next-generation steel, sustainably. By offering import substitute products, the company is striving to bridge the much-needed gap between domestic demand and high-end steel availability, thus enhancing India’s competitiveness globally. This also aligns with the government’s efforts to encourage domestic production of value-added steel by creating downstream capacities through various initiatives, including the PLI scheme.

Featuring modern environmental technologies, the facility has the ability to considerably reduce CO₂ emissions intensity compared to conventional CGLs, underpinned by innovative waste heat recovery, advanced thermal energy control, regenerative electrical drives, and the use of electrolytic H2, among others. This will support AM/NS India’s adherence to the Green Steel Taxonomy and broader sustainability goals.

The expansion project is progressing well to scale up the company’s production capacity from the current 9 MTPA to 15 MTPA, with a goal of reaching 24 MTPA at its Hazira plant. This includes both upstream and downstream steelmaking capabilities.

Separately, the company will set up an integrated steel plant in Andhra Pradesh where it has already commenced the land acquisition process. Plans are also on track to set up integrated steel plants in Odisha, where the company has a significant presence.

In parallel, the company has sharpened its focus on accelerating the decarbonisation of steelmaking. It is integrating renewables into its energy mix, deploying energy-efficient technologies, and exploring a range of low-carbon pathways in alignment with India’s climate goals.

ABOUT ARCELORMITTAL NIPPON STEEL INDIA (AM/NS India):

ArcelorMittal Nippon Steel India (AM/NS India) is a joint venture between ArcelorMittal and Nippon Steel, two of the world’s leading steel manufacturing organisations. A leading integrated flat carbon steel producer in India, the company has a crude steel capacity of 9 million tonnes per annum with state-of-the-art downstream facilities. It produces a fully diversified range of flat steel products, including value-added steel, and has a pellet capacity of 20 million tonnes.

Chennai (Tamil Nadu) [India], July 15: Phantom Digital Effects Limited (NSE: PHANTOMFX), one of India’s fastest-growing and globally recognized VFX studios, is pleased to announce the successful completion of its Qualified Institutions Placement (QIP). The company has raised ₹59.99 Crore through the issuance of 23,43,600 equity shares at ₹256 per share (including a premium of ₹246 per share), reflecting a discount of 4.78% (i.e. Rs.12.85/- per Equity Share) to the floor price of ₹268.85 per share.

This fundraise comes at a transformative time for PhantomFX, as it accelerates strategic investments across creative infrastructure, talent acquisition, and international operations, including its recent acquisition of Oscar winning Tippett Studio.

Allotment Details – Major Investors (more than 5% allocation in QIP):

Commenting on the QIP, Mr. Bejoy Arputharaj S., Managing Director of Phantom Digital Effects Limited, said, “This fundraise is not just about capital, it’s a testament to confidence. The enthusiastic participation of leading institutional investors is a clear validation of PhantomFX’s vision, our consistent execution, and our positioning as a global creative force. It reflects the industry’s recognition of our unique blend of innovation, storytelling excellence, and international scalability. We are not simply growing a business we are shaping the future of visual storytelling by building a future ready powerhouse that seamlessly integrates cutting edge technology, artistic brilliance, and cross border capabilities.

With the backing of this QIP, we are now better equipped to fast track our expansion into key international markets, further integrate iconic entities like Tippett Studio, and invest in infrastructure, talent, and AI driven creative workflows. Our roadmap is bold and purposeful focused on delivering unmatched value to our clients, nurturing long term partnerships, and raising the global benchmark for VFX excellence. This is a defining chapter in our journey and for PhantomFX, the most exciting phase is only just beginning.”

Global VFX Industry on the Rise: India’s Strategic Role and PhantomFX’s Impact

The global VFX market is witnessing rapid expansion, projected to grow from
US$ 15 billion in 2023 to US$ 30 billion by 2030, at a CAGR of 10.7%. Closer to home, the Indian VFX industry is estimated at ₹11,400 crore (US$ 1.38 billion) in 2023, with visual effects alone contributing ₹5,400 crore (US$ 647 million). Backed by over 4,000 studios, strong government incentives, and rising global demand, India is emerging as a global powerhouse for high quality VFX services. (Source: IBEF)

At the forefront of this transformation is PhantomFX, a studio delivering acclaimed work for titles like Ayalaan, Salaar, RRR, Leo, and The Flash. Recognized as the first Indian studio to create an entirely VFX-driven alien character, PhantomFX brought “Tattoo” to life in Ayalaan a landmark moment in Indian cinema, PhantomFX has executed over 500 projects, employs 650+ artists, and posted ₹102 crore in revenue for FY25. With cutting edge infrastructure and a fast-growing global presence, PhantomFX is helping define the future of India’s VFX leadership on the world stage

About Phantom Digital Effects Limited

PhantomFX (NSE: PHANTOMFX) is a full-service creative studio specializing in high-end Visual Effects (VFX) for films, television, commercials, and streaming platforms. Headquartered in India, the company operates four state-of-the-art facilities across Chennai, Mumbai, Hyderabad, and Bangalore, supported by a team of over 500 highly skilled artists.

PhantomFX continues to expand its global footprint through strategic growth initiatives, with operational hubs now established in the USA, Canada, UK, China, and Dubai. The company holds TPN Gold certification and has a strong legacy of delivering end-to-end VFX solutions to major global production houses.

In a major milestone, PhantomFX has successfully acquired Tippett Studio, an Oscar-winning American VFX company headquartered in Berkeley, San Francisco. This strategic expansion positions PhantomFX at the forefront of the global VFX industry, enhancing its creative capabilities and service reach.

Financial Highlights (FY 24–25)

● Total Income: ₹104.37 Crore

● EBITDA: ₹39.69 Crore

● Net Profit: ₹20.20 Crore

Disclaimer

Certain statements in this document that are not historical facts are forward looking statements. Such forward-looking statements are subject to certain risks and uncertainties like government actions, local, political or economic developments, technological risks, and many other factors that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The Company will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

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Bengaluru (Karnataka) [India], July 16:  Oben Electric, India’s leading homegrown and R&D-driven electric motorcycle manufacturer, has announced the availability of its widely popular city commuter electric motorcycle, Rorr EZ, on Amazon. The move marks a significant step in Oben Electric’s strategy to leverage e-commerce as a growth engine for scaling EV adoption across India.

With this launch, Oben Electric combines the scale of e-commerce with the trust of an established platform to make EV ownership more accessible, especially for digitally native and first-time EV buyers. The Rorr EZ is now available for booking on Amazon in two variants, 3.4 kWh and 4.4 kWh, priced at ₹1,19,999 and ₹1,29,999, respectively, inclusive of a ₹20,000 offer on the original price.

This digital foray is part of Oben Electric’s broader expansion strategy, integrating a rapidly growing showroom network with an agile online presence. The integration with Amazon allows the brand to tap into a broader demographic of digitally savvy, value-conscious, and convenience-driven customers, as e-commerce is rapidly reshaping automotive retail.

Commenting on the development, Madhumita Agrawal, Founder & CEO of Oben Electric, said, “Making Rorr EZ available on Amazon is a strategic move to align with the evolving purchase behaviour of Indian consumers. As consumers increasingly turn to online platforms for major purchases, e-commerce gives us a direct and trusted channel to reach them. The launch of Rorr EZ on Amazon reflects our intent to make EV adoption convenient and widespread, especially among first-time electric two-wheeler buyers.”

Purpose-built for city riders, the Rorr EZ is designed to deliver a high-performance, comfortable, and stylish riding experience. Built on Oben’s proprietary ARX platform, it offers agile handling, strong structural stability, and enhanced ride comfort across varied urban conditions. With a top speed of 95 km/h, acceleration from 0 to 40 km/h in just 3.3 seconds, and best-in-class torque of 52 Nm, the Rorr EZ blends performance with practicality. It delivers an IDC-certified range of up to 175 km and supports fast charging. The motorcycle is powered by Oben’s in-house developed LFP battery technology, offering twice the battery life, 50% greater heat resistance, and real-world dependability tailored for Indian roads and weather conditions. The Rorr EZ also features advanced connectivity and rider assistance technologies including Geo-Fencing, Theft Protection, Unified Brake Assist (UBA), and Drive Assist System (DAS). Available in four striking colours, Electro Amber, Surge Cyan, Lumina Green, and Photon White, the Rorr EZ delivers a visually bold presence while catering to the tastes of modern riders.

To further reinforce long-term ownership assurance, Oben Electric is offering the Protect 8/80 battery warranty plan at just ₹9,999, which provides coverage for eight years or 80,000 kilometres, with full transferability. This reflects the brand’s commitment to durability, trust, and long-term value.

Oben Electric also aims to expand its footprint to over 150 showrooms across 50+ cities, each equipped with dedicated service centers, by the end of this financial year. With its latest digital retail expansion, Oben Electric continues to push the boundaries of how EVs are discovered, experienced, and adopted in India. The availability of Rorr EZ on Amazon signals a new chapter in customer-centric innovation and reaffirms the company’s ambition to make sustainable mobility both aspirational and accessible for all.

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