Tag: Business

New Delhi [India], February 20: OTB Strategy is an out-of-the-box integrated marketing communication agency creating waves in the industry through continuous impactful and result-driven campaigns. Its core mission is to empower brands to stand out through creativity, technology, and innovative solutions. Therefore, OTB Strategy has evolved into a full-service agency that has won over the hearts of many famous brands across various industries.

It has the added benefit of a strong team with more than 50 professionals, which allows the agency to develop unique campaign concepts, carrying creative strategy with modern tools and technology. And as OTB Strategy steps into this new year, with this bunch of talented, creative individuals new and tremendous feats seem only, simple and easy.

Our Vision: The Ultimate Hub of Creativity and Innovation

OTB Strategy’s vision is clear and ambitious: to become the ultimate hub that brings out-of-the-box thinking and technology together, turning them into the best marketing strategies and executions. This is what keeps the agency committed to excellence in its pursuit of ideals regardless of the scale of the project.

OTB Strategy’s mission reflects this vision since it aims at contributing the very best ideas and creativity to facilitate strategies in fulfilling the objectives that brands seek in their business performance. The firm promotes continuous development, personal enrichment, and professional achievement in marketing communication, and technology. It is this passion that becomes the inspiration helping OTB Strategy seek new frontiers, break boundaries, and strive for exceptional achievement.

OTB Strategy is guided by and built on great values defining how they approach their work and relationships, as Partners.

• Passionate: Driven by a love for what we
• Agile: Quick and adaptable in responding to
• Reliable: Trusted to deliver consistently high
• Time-boundedness: Respecting deadlines with
• Nurturing: Fostering growth and support for all team
• Ethical: Upholding integrity in all our actions like: what is morally right, fair, and
• Respectful: Valuing everyone’s contributions and perspectives, including a strong commitment to respecting and empowering women.

A Proven Track Record: Campaigns That Speak for Themselves

Throughout its history, OTB Strategy has produced an impressive portfolio of campaigns and work for the most recognizable brands in the business. Creativity married with advanced technology has been the distinct factor in projects completed by the agency that speak to audiences and deliver results quantifiably.

Some of OTB Strategy’s standout campaigns include:

• Zomato’s Chhath Puja Campaign: A message of gratitude and recognition for the delivery partners in North India, this campaign has touched an emotional chord with audiences while underlining Zomato’s care and commitment to its workforce.
• Airtel Payments Bank CXOs conference at Siliguri (West Bengal): We amplified the ethics, achievements, and plans of Airtel Payments Bank at this offsite conference. Right from conceptualization, planning and execution of this project, OTB Strategy ensured that the leaders and independent directors came in sync to celebrate the vision of Airtel Payments
• boAt Offsites: OTB Strategy managed high-energy, unforgettable events for boAt in Australia, Singapore, Dubai, and Goa, with seamless execution and memorable experiences.
• Nothing Mobile Project Launch: OTB Strategy coordinated a flawless product launch in Phuket, Thailand, creating a buzzworthy debut for the innovative mobile brand.

Beyond these marquee projects, OTB Strategy excels in delivering a wide range of services, including:

• Digital Marketing
• Creative strategy and execution
• Performance marketing
• Influencer marketing
• Video development
• Website sales
• Brand bulletins

OTB Strategy combines creativity, strategy, and AI-driven tools to ensure the campaigns are innovative and effective in creating business growth.

The Future: Ambitious Plans for Expansion and Innovation

As OTB Strategy continues to grow, its focus is firmly set on the future. The agency has ambitious plans to expand its presence both nationally and internationally, with new offices set to open in Mumbai, Bangalore, Singapore, and Dubai.

This is an extension of the commitment that OTB Strategy holds in taking its unique approach to marketing to the mainstream. Entering new markets allows the agency to bring on board even more brands as it navigates the complexity of modern marketing through creative and tech-driven solutions.

Constant Innovation at the Core

The core competency at OTB Strategy lies in the ability to innovate continually toward improving customer engagement and adding value. Some exciting initiatives on the horizon include:

• Tech-enabled customer experiences: The utilization of the latest technology like CGI, AR and VR for engaging brand experiences that can be felt, not just read.
• Business-to-startup relationship: Delivering ROI-based marketing solutions that could help start-ups grow in markets where competition prevails.
• Podcasts and webinars: Using relevant content, which has the potential to entertain as well as to inform audiences regarding trends and best practices.
• Creative, technology-enabled campaigns: Leveraging AI tools and analytics to amplify the reach and influence of the campaigns.

With innovation, OTB Strategy will always be at the forefront, and its solutions for clients will always be forward-thinking and results-oriented.

Why OTB Strategy?

OTB Strategy is a reliable partner for brands who want to create an impact in this ever-evolving market. What makes the agency stand out? Here are some points:

1. Out-of-the-Box Thinking: Creativity runs very deep into the Once a suggestion is made, the agency goes about providing the out-of-the-box solution.
2. Advanced Technology: AI tools are now the primary technology to develop the newest technologies like CGI, AR and VR, where OTB Strategy apprehends innovating these campaigns toward maximal effectiveness.
3. Proven Expertise: A portfolio of successful campaigns with brands like Zomato, Airtel Payments Bank, boAt, Nothing Mobile, and many more successful brands proves OTB Strategy’s ability to deliver results.
4. Full Service: OTB Strategy provides multi-services in the marketing and communication field, specialized to address the specific needs of each client.
5. Passion: With over 50 professionals entirely dedicated to the cause, their passion for being creative, innovative, and client success drives OTB Strategy.

Become a Part of OTB Strategy’s Journey

OTB Strategy looks to be at the forefront of integrated marketing communications and invites brands to join in this journey. Whether you are a burgeoning business looking for the right partner or an established brand looking for fresh ideas, OTB Strategy has all the expertise and enthusiasm required to help you rejuvenate your visibility in the market.

To know more about OTB Strategy and its services, feel free to check the website: www.otbstrategy.com

About OTB Strategy

OTB Strategy is a full-service integrated marketing communications agency with particular focus on digital marketing, creative strategy, influencer marketing, performance marketing, and tech-driven campaigns. Based in Delhi, it acts as a conduit between a brand and success with its unconventional creative approach to success in the market.

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New Delhi [India], February 20: Based in the vibrant city of Lucknow, Gemperts India has emerged as a leader in automation, robotics, and IT services, helping organisations enhance efficiency and achieve remarkable results.

Making a foray into the tech domain in 2019, Gemperts India has grown from a small team to a reliable partner for U.S.-based enterprises as well as Indian organizations and government institutions. The company offers cutting-edge technology solutions to address complex challenges.

From solving intricate problems with robotics to advancing preventive healthcare through genetic analysis, Gemperts India is dedicated to creating a smarter, more efficient future. By combining technical expertise with a visionary approach, the company is driving transformation across industries and helping organizations adapt to an increasingly digital world.

The Visionary and His Creation

Amit Yadav has been a true guiding light, leading his company to its esteemed position as the country’s top agency in advanced technologies. He is a visionary entrepreneur with a profound passion for artificial intelligence and machine learning. With an MBA and extensive experience in the IT and healthcare sectors, Amit embarked on a journey to create a company that would revolutionize industries through the power of  AI-driven innovation.

The idea for Gemperts India emerged from Amit’s recognition that many businesses and government institutions were struggling to utilise cutting-edge technology to address complex challenges. With a clear vision to bridge this gap, he established Gemperts India as a platform to deliver transformative AI solutions tailored to real-world problems.

Building the Gemperts India Team: A Journey of Passion and Purpose

When Amit Yadav founded Gemperts India, he envisioned assembling a team that shared his passion for innovation, excellence,  and problem-solving. The journey began with a small yet highly motivated group of professionals from diverse backgrounds, each bringing unique expertise in AI, data science, software development, and IT solutions.  Amit prioritised individuals who demonstrated not only technical proficiency but also a commitment to learning and innovation—qualities essential for navigating the rapidly evolving world of technology. As the company grew, Amit adopted a strategic approach to talent  acquisition, emphasising three key principles:

1. Collaboration Over Hierarchy
2. Continuous Learning
3. Diversity and Inclusion

To expand expertise across domains, the company leveraged its IT  staff augmentation services, onboarding top-tier talent in fields like cloud computing, robotics, and big data analytics. This not only strengthened the internal team but also allowed Gemperts India to scale efficiently and meet the demands of its growing clientele.

The HR head, Chetna Verma has played a crucial role in adding the right talent to the team. She is an experienced industry professional with over  12 years of expertise. 

Amit’s Key Lessons: Learning Throughout the Journey

As the CEO of Gemperts India, the most profound lesson he has learned  is this: “The future is built not by managing people but by inspiring  them.” Initially, he thought success came from strategy, execution, and precision. While these are crucial, he realised that the real magic lies in building a team that believes in the vision as much as he does. “You can’t micromanage innovation, and you can’t demand passion—it has to be cultivated. This lesson completely reshaped my leadership style. Instead of dictating tasks, I focused on empowering my team to take ownership of their roles, experiment fearlessly, and embrace failure as part of growth,” adds Amit.

At the Leading Edge of Technological Evolution 

At Gemperts India, staying ahead of the technological curve is not just a priority—it is the key driving force. In an industry defined by rapid innovation, Amit and his team have built a culture and operational framework that allow them to adapt, evolve, and lead with the latest advancements in artificial intelligence (AI), machine learning (ML), and other emerging technologies.

By participating in global tech conferences, collaborating with industry thought leaders,

and conducting cutting-edge research, the team ensures their solutions are at the forefront of innovation. Gemperts India embraces cloud computing, edge AI, and quantum computing. Integrating these advancements into their solutions enables businesses to unlock higher efficiencies and scale seamlessly. Gemperts India closely monitors industry trends to create tailored solutions that address real-world challenges.

Significance of Research and Development

At Gemperts India, the Research & Development (R&D) team is the cornerstone of its innovation and growth strategy. The company focuses its R&D efforts on pioneering next-gen technologies such as quantum computing, generative AI, and advanced machine learning algorithms. This ensures the company not only meets the current market demands but also anticipates future needs.

Additionally, the R&D team tailors solutions that enhance efficiency, automate processes and drive business transformation. Additionally, R&D plays a crucial role in refining and optimizing existing solutions.

Market Differentiator: Gemperts India’s Competitive Edge

Gemperts India stands out due to its deep expertise in  AI and machine learning, combined with a unique, client-focused approach. The team develops customised, cutting-edge solutions that create a distinctive advantage for their clients. They prioritise innovation and continuously evolve alongside emerging technologies such as quantum computing and generative AI to provide future-proof solutions.

The company’s strong R&D foundation enables it to stay ahead of trends, offering scalable and efficient solutions. Exclusive collaboration with global tech leaders and academic institutions further enhances the team’s ability to create pioneering solutions that deliver measurable outcomes.

Dynamic Leadership

Amit Yadav, Founder and CEO

Manuj Pandey,  Head of Govt Business

Chetna Verma, HR Head

A Glimpse into the Future

Gemperts India is poised for an exciting future, with several strategic endeavours aimed at solidifying its leadership in AI and machine learning innovation. One of its major initiatives is the ongoing development of  Gnome, a groundbreaking AI-based product designed to help individuals take preventive care of their health through genetic analysis.

As India pushes toward the creation of smart cities, Gemperts India plans to implement AI-powered solutions for urban development. This will focus on intelligent traffic systems, smart grids, waste management, and water conservation, all aimed at creating sustainable, efficient urban environments. The Uttar Pradesh government has created the policy to make Lucknow India’s first AI-based city, and Gemperts India is leading this initiative.

Furthermore, the company is actively pursuing growth in global markets beyond India and the U.S., with plans to extend its reach to Europe and Southeast Asia. This expansion aims to bring its AI solutions to new industries and regions in need of digital transformation.

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New Delhi [India], February 20: The Indian beauty industry is undergoing a much-needed transformation. For decades, the market was dominated by international brands that often failed to cater to the diverse skin tones, textures, and unique needs of Indian consumers. Despite the surge in homegrown beauty brands, the industry has lacked a true disruptor that seamlessly combines luxury, affordability, sustainability, and science-backed formulations.

Enter Brown Anatomy, a brand poised to redefine beauty in India and beyond.

Founded in 2022 by Sandhya Thakur, Brown Anatomy is not just another cosmetics brand; it is a revolution in the making.

With a strong foundation in clean beauty and sustainability, the brand aims to become the go-to makeup choice for the next generation.

“Luxury should be accessible to all without compromising on quality, ethics, or innovation,” says Sandhya Thakur. True to this philosophy, Brown Anatomy blends high-end beauty with affordability, ensuring that premium formulations are within reach for the modern Indian consumer.

In just a short span, Brown Anatomy has made remarkable strides in the industry, gaining a firm foothold in the market. With over 2 lakh monthly website visitors, the brand has showcased deep consumer engagement. The numbers tell a compelling story—120% year-over-year revenue growth highlights rapid expansion, while an impressive 40% customer return rate underscores strong brand loyalty and satisfaction.

From a startup with only 5 members, Brown Anatomy has evolved into a team of 30-35 skilled professionals dedicated to innovation and excellence. The brand’s tentative valuation in FY 2023-24 stood at approximately ₹20 crore, and with its current trajectory, it is expected to cross ₹50 crore by 2025. This explosive growth is a testament to Sandhya Thakur’s vision and relentless pursuit of excellence.

One of Brown Anatomy’s biggest breakthroughs was its recent viral launch—a multi-purpose lip gloss that transforms color, functioning as a lip balm, lip tint, lip oil, and gloss, all in one bottle. This unique innovation reflects the brand’s commitment to reimagining beauty products to be more functional, inclusive, and high-performing.

While Brown Anatomy is revolutionizing the beauty industry, its impact extends far beyond cosmetics. Thakur believes in giving back to the community, and under her leadership, the brand donates 2-5% of its income to support individuals struggling with severe mental health issues. This initiative not only reinforces the brand’s ethos of holistic well-being but also establishes a deeper connection with its consumers who value social responsibility.

Brown Anatomy has continuously innovated and upgraded its products. For instance, in its lipstick collection, the brand enhanced the formula by incorporating added hydration. Additionally, non-comedogenic ingredients were introduced to ensure the product remains gentle on the skin and prevents clogging pores. These advancements align with Brown Anatomy’s commitment to maintaining the highest quality standards.

Additionally, Brown Anatomy actively promotes women’s empowerment by donating 2% of proceeds from product sales to NGOs supporting women in need. By integrating beauty with philanthropy, the brand exemplifies how businesses can drive meaningful change while maintaining commercial success.

A key differentiator for Brown Anatomy is its deep research and development focus on Indian skin types. Recognizing the lack of diverse shade ranges in many beauty brands, Brown Anatomy prioritizes inclusivity, ensuring that every product caters to the unique needs of the Indian demographic. As Brown Anatomy continues its upward trajectory, the brand is well on its way to becoming a household name in India. With its unwavering focus on luxury within budget, sustainability, and scientific innovation, the company is poised to shape the future of beauty in the country.

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New Delhi [India], February 19: A business hub is a center where businesses gather, its location plays a crucial role in establishing it as a hub. Consequently, Dubai has become the ultimate business hub, connected to Asia, Africa, and Europe, it not only brings together businesses but also customers.

Other than location business hubs need to be facilitated with up-to-date infrastructure and business-friendly policies, Dubai ticks all the boxes and continues to retain its title as the ultimate business hub.

Entrepreneurs and investors choose emerging markets to invest in as they have massive potential with lower competition and untapped markets, unlike mature markets that have reached their peak and demand businesses to differentiate their goods further to elongate their profit period. Therefore, Dubai serves as the perfect choice, and with the support of business setup consultants in Dubai, investors can efficiently establish and grow their ventures in this thriving market.

Key Opportunities for Businesses in Dubai

Strategic Location & Global Connectivity

The opportunities brought on by its centric location are abundant, with direct access to the Arabian Gulf and Gulf of Oman, shipping and logistics costs are lower. As a result, Dubai’s logistics and trade market is ever booming.

Moreover, the UAE has facilitated business with world-class seaports and airports to ease transportation and reduce shipping time. Dubai has two major airports and three seaports, all equipped with modern harbors and terminals to facilitate exports and imports. Subsequently, the exports have amassed $306.41 billion as of 2020.

Full Foreign Ownership & Business-Friendly Policies

Back in 2020, the UAE government eliminated the local sponsorship requirements for businesses across multiple industries, accordingly, reducing the costs of many businesses. Not only this but the UAE has also ranked 16th on the Ease of Doing Business Index because of its business-friendly policies and regulations.

Despite the recent introduction of corporate tax, the taxation policy is low at 9% with various exemptions available for small businesses with profits below AED 375,000 and businesses with qualifying activities in free zones.

Moreover, for multinational corporations, the government has introduced a tax rate of 15% which is in line with the OECD Direct Minimum Top-up Tax (DMTT) ensuring they pay a minimum rate. Not to forget, the country does not have any other form of taxation like personal income tax, inheritance tax, or capital gains tax.

Additionally, the UAE has double-tax treaties with many countries to prevent businesses from being taxed twice. All this has made the city of Dubai a tax haven that foreign business owners and investors have chosen to leverage to its full capacity.

Thriving Economy & Diverse Business Sectors

Dubai has a market for every business and industry, whether it be retail or real estate. The city has not shied away from indulging all business sectors. The ruler of Dubai – Sheikh Mohammed bin Rashid Al Maktoum, decided to take on diversifying the economy of the country way before the other emirates that followed. His plan involved building the tourism sector which has led to the flourishment of complementary businesses in the construction, hospitality, retail, and other sectors.

As follows, there are multiple types of tourism that Dubai caters to including, leisure, business, cultural, medical, educational, and many more. It has built its educational, healthcare, and financial industries which consist of all sizes of businesses, from startups, and SMEs to MNCs. The government has been very supportive of all sizes of businesses, offering funding, networking, and incubator initiatives.

Business Jurisdictions in Dubai

Mainland Business License

To start a business in any country, there are certain processes and choices business owners have to go through. This includes choosing the business jurisdiction to set up your business, there are 3 jurisdictions available in Dubai, amongst which the mainland is the most popular.

The mainland jurisdiction enables businesses in the city to operate and transact with customers all across the country and the GCC region. These businesses are eligible to work for the government and to operate without local sponsors unless they operate in a strategic industry such as mining natural resources.

However, mainland company formation in Dubai is subject to taxation including corporate tax and Value-Added-Tax (VAT). Further, these businesses are mandated to have a physical location in the country.

Free Zone Business License

Dubai is home to over 20 free zones, many of which are designated for specific industries with separate governing authorities with industry-friendly regulations. These zones remain tax-free unless businesses conduct unqualifying activities such as transacting with mainland customers.

In fact, to do so free zone businesses must have a local agent or distributor to operate all across the country. This means the operations for free zone businesses are limited to within the zone and to international markets. But the flexibilities of the zone are very attractive including no restrictions on currency transactions or profit repatriation.

Offshore Business License

The final business jurisdiction is the offshore jurisdiction which is mainly used by international trading firms and holding companies to take advantage of the tax policies of the UAE. Unlike free zone and mainland companies, offshore companies cannot operate in the UAE at all and they also do not require a physical presence in the country making it the perfect jurisdiction for tax planning and asset protection.

Steps to Set Up a Business in Dubai

1. Choose a Business Activity & Legal Structure

Notably, choosing a suitable business jurisdiction is crucial and the first step of setting up a business in Dubai alongside choosing the right business ownership structure. Among the available choices are the sole proprietorship, branch office, partnership, and Limited Liability Company (LLC). The latter happens to be the most popular.

2. Obtain the Necessary Business License

Check the requirements for necessary documents before submitting them to the Department of Economic Development (DED) or the respective free zone authority. However, businesses from certain industries like healthcare, education, food, and others will require additional approvals from the relevant governing authorities.

3. Secure Office Space & Meet Compliance Requirements

For certain jurisdictions like the mainland and the free zones, a physical location is required. Thus, businesses must survey suitable locations beforehand to acquire the Ejari (tenancy contract) to receive the business license.

4. Apply for Visas & Open a Corporate Bank Account

Once the business license is issued, businesses can apply for visas for investors, owners, and employees. For business transactions is better to use a business bank account, with multiple local and international banks providing corporate bank accounts, once the business license is acquired, applications for bank account opening can initiated.

Growth Strategies for Businesses in Dubai

Leverage Dubai’s Digital Transformation

Dubai’s vibrant business environment is unique as every city has its own business practices and environment. The UAE’s growth strategies include its technological integration. Since the city is big on integrating technology in every part of its operations,  the instant adoption of cryptocurrencies, AI, and fintech innovations is a given,

This provides opportunities for businesses from this industry but also demands other businesses to differentiate and keep up with the competitive environment.

Government Support & Networking Opportunities

The business culture of the UAE prioritizes connections and networking which is necessary for any business to grow and survive in the city. Hence, the government facilitates multiple events, exhibitions, expos, and trade shows, for businesses to build a community. As aforementioned, the government also offers accelerator and funding programs where investors and entrepreneurs can connect.

Expansion into GCC & Global Markets

On the other hand, the key growth strategy to remember is that Dubai can serve as a regional and international launchpad, thus, leveraging its cross-border partnerships and export and import strategies and be vital to business expansion and growth.

Challenges & How to Overcome Them

Like any city, businesses are faced with different challenges due to cultural and regulatory differences. Therefore, businesses must conduct their due diligence to understand the local sentiments and compliance requirements.

This can be done individually or better yet through local business setup consultants in Dubai who are well versed with the local culture and policies. Not only does this help businesses conform and adjust better in a new city but it also helps them avoid incurring unnecessary costs like penalties and fines.

On the whole, Dubai can be vouched as the ultimate business hub for its qualities of geographical location, tax haven environment, and commendable infrastructure. Dubai has not only welcomed but built and nourished entrepreneurs through its immense government support and it plans on continuing this approach to foster sustainable long-term economic growth.

The future of the city is filled with multitudes of opportunities, with economic diversification on the high it is presenting splendid opportunities for businesses to establish and grow. Now is the time to enter this versatile market before the competition intensifies and matures the market!

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Bengaluru (Karnataka) [India], February 19: Growth Expo Pvt. Ltd., India’s premier franchise exhibitions & franchise consultancy company, is set to host the 24th edition of Growth Expo Bengaluru on the 22nd and 23rd of February 2025 at Manpho Convention Centre, Bengaluru. With a track record of 23 successful exhibitions across India, Growth Expo has firmly established itself as a driving force in the franchise and business expansion ecosystem.

This year’s event will bring together franchise brands, business investors, entrepreneurs, and industry experts under one roof, providing unparalleled networking and growth opportunities. Exhibitors and attendees can expect a power-packed event filled with business insights, franchise opportunities, and industry collaborations.

Yashesh Shah, the Director of Growth Expo Pvt. Ltd., has over 20 years of experience in events, print, and online media. Having worked with leading media companies, property platforms, and franchise organizations, he has gained extensive expertise in business expansion strategies. After dedicating 16 years to leadership roles in the industry, he took the entrepreneurial leap in 2020, founding Growth Expo to create a specialized platform for franchise businesses. His journey has been one of resilience and innovation, with Growth Expo growing into one of India’s leading franchise exhibition consultancy companies.

With 23 successful franchise exhibitions organized across India, the 24th edition—Growth Expo Bengaluru—promises to be a landmark event for entrepreneurs and business owners. In addition to Growth Expo, Yashesh introduced Growth Awards in 2023, an initiative that celebrates and recognizes entrepreneurs making significant contributions to their industries. His vision remains clear: to foster entrepreneurship and support startups and SMEs in their journey toward growth and success.

Growth Expo 2025 is designed to be a catalyst for businesses looking to expand through franchising, collaborations, and investments. The event will feature leading national and international franchise brands across diverse industries, direct engagement opportunities with investors, franchisors, startups, and SMEs, expert sessions by business leaders sharing insights on franchise trends, market opportunities, and scaling strategies, as well as panel discussions and workshops covering key topics such as franchise success strategies, digital transformation in business, and funding opportunities. The event will also feature the Growth Awards 2025, recognizing outstanding entrepreneurs and businesses making an impact. Shanti Juniors is the Education Partner, SKROSS and OFFIKRAFT are gifting Partners, and TIE Bangalore is the Outreach Partner for Growth Expo Bengaluru.

Yashesh Shah, Director of Growth Expo Pvt. Ltd., stated, “Growth Expo 2025 is not just an exhibition—it’s a movement towards fostering entrepreneurship in India. We believe in empowering businesses by giving them access to the right knowledge, connections, and opportunities. With Bengaluru being a thriving business hub, this edition is set to be a game-changer for the franchise industry.”

The event offers immense value for business owners and investors looking to discover lucrative franchise opportunities, explore new markets, and connect with potential partners. Startups and SMEs can gain insights into scaling their businesses through franchising while accessing valuable mentorship. Industry professionals and enthusiasts can learn from top franchise leaders and experts through engaging panel discussions and networking sessions.

Event Details & Stall Booking Information:

• Event: Growth Expo 2025 (24th Edition)

• Date: 22nd & 23rd February 2025

• Venue: Manpho Convention Centre, No. 90, Bengaluru

• Stall Bookings & Participation Inquiries: For exhibitor bookings and sponsorship opportunities, please contact 9879365651.

Growth Expo Pvt. Ltd. is one of India’s leading franchise exhibition consultancy companies, dedicated to empowering businesses through franchise networking, business development, and entrepreneurial opportunities. Since its inception in 2020, the company has successfully organized 23 franchise exhibitions across India, with its 24th edition set to take place in Bengaluru in 2025. The company also spearheads Growth Awards, recognizing exceptional business talent across industries.

Join Growth Expo 2025—Where Businesses Find Growth.

For more information, please visit the website at https://growthexpo.online/

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New Delhi [India], February 19: Ad Bullet, founded by Gopal Verma, boasts over 11 years of experience in digital marketing. As a Google Partner Agency, LinkedIn Certified, and Meta Business Partner Member, Ad Bullet has made significant strides in the industry by managing an impressive ₹35 Cr in ad spend and generating 90 lakh leads with a conversion value of ₹269 million.

Unmatched Lead Generation Across Platforms

Unlike many marketing agencies restricted to Google Search and Meta Ads, Ad Bullet has carved a niche by generating leads across Twitter, LinkedIn, YouTube, Gmail, Snapchat, Quora, and Taboola. This diverse platform expertise gives Ad Bullet a competitive edge, enabling them to deliver high-quality leads where others cannot.

A Trusted Partner for 400+ Clients Globally

Ad Bullet’s portfolio spans over 400 clients worldwide, including industries such as B2B, IT, SaaS, edtech, manufacturing, and e-commerce. From driving sales through Amazon Ads to generating leads via Meta Ads, their tailored strategies have consistently delivered measurable results.

The Ad Bullet Advantage

What sets Ad Bullet apart is its ability to harness multiple digital platforms for lead generation, providing clients with broader reach and higher ROI. Their innovative approach, backed by data-driven strategies and industry certifications, makes them a trusted partner in digital marketing.

Achieving Results with Precision

With a proven track record of delivering ₹269 million in conversion value from Google Ads alone, Ad Bullet continues to push the boundaries of digital marketing, offering customized solutions that cater to individual business needs. Their adaptability and wide platform reach ensure that clients stay ahead in the competitive digital landscape.

Conclusion

Gopal Verma’s Ad Bullet is not just another digital marketing agency; it is a pioneer in lead generation across platforms beyond Google and Meta, setting new standards in the industry through innovation, expertise, and results-driven strategies.

To Know More Visit- adbullet.co.in

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New Delhi [India], February 19: Morzze, a leading kitchenware brand, captivated audiences at the highly anticipated INTEXT EXPO 2025, held from January 31 to February 3 at the Ludhiana Exhibition Centre. The event served as a dynamic platform for showcasing cutting-edge kitchen and bathroom solutions, with Morzze standing out for its commitment to quality, innovation, and customer-centric designs.

Day 1: A Remarkable Beginning

The first day of INTEXT EXPO 2025 saw a vibrant and enthusiastic response from attendees as Morzze opened its display at Stall No. D11, Hall No. 1. The brand’s premium range of kitchen and bathroom solutions drew significant attention, setting the tone for the days ahead. Morzze’s stall became a hub of activity as visitors explored the brand’s latest offerings, appreciating the seamless blend of aesthetics and functionality that defines Morzze products.

Day 2: Innovation in Every Detail

Day two witnessed yet another display of unfettered creativity with the fully functional Morzze range very much in tune with the requirements of modern living. The Morzze brand activists took their time interacting with homeowners, interior designers, and industry professionals, providing ample information about their unique product lines.

Day 3: Where Style Meets Functionality

As the expo reached its final day, Morzze reaffirmed its reputation as a pioneer in kitchenware and bathroom solutions. Attendees were given a comprehensive experience of Morzze’s product excellence, witnessing firsthand the brand’s dedication to innovation, style, and functionality. The event concluded with Morzze leaving a lasting impression, further solidifying its market presence.

Continuing an unwavering tradition of innovation, Morzze introduced the MFD 1101 Food Waste Disposer to completely change the way waste is managed in today modern kitchens. This newest addition to Morzze’s line reiterates the whole approach of the brand in improving the kitchen experience in terms of efficiency, sustainability, and convenience.

Key Features That Set MFD 1101 Apart

• BLDC Motor: The Brushless DC Motor ensures a powerful yet energy-efficient performance, reducing electricity consumption while maintaining superior functionality.
• Auto Reverse Technology: Prevents jamming by automatically reversing the grinding direction, ensuring seamless operation.
• Sound Insulation Design: Operates quietly, making it ideal for busy kitchens where peace is valued.
• Overload Protector: Safeguards the motor from overload, enhancing the durability and reliability of the unit.
• Auto Stop in 5 Minutes: Automatically halts operation after five minutes, ensuring safety and energy efficiency.
• Spiral Scour Drainage System: Promotes efficient drainage, minimizing maintenance and cleaning efforts.
• Eight-Stage Grinding System: Breaks down food waste into 1.5mm particles, making disposal easy and environmentally friendly.
• Wireless Switch Control: Offers convenient and effortless operation with a wireless on/off switch.
• Large Grinding Chamber (1350ml): Accommodates substantial amounts of food waste, making it suitable for households of all sizes.

Unmatched Grinding Efficiency with Eight-Stage Technology

The MFD 1101 boasts an advanced eight-stage grinding system, ensuring thorough and efficient food waste disposal:

• Grinding Knife Net: Initiates the grinding process by cutting waste into manageable pieces.
• Coarse Shredding: Breaks down larger food waste into smaller fragments.
• Intermediate Grinding: Further processes the waste for finer grinding.
• Multi-Edged Cutter: Provides precise cutting for efficient waste breakdown.
• Impact Hammer: Crushes hard food particles with ease.
• Tear Blade: Shreds fibrous food waste, ensuring comprehensive grinding.
• Grinding Hole: Maintains consistent particle size for uniform waste disposal.
• Gear Grinding Disc: Delivers the final fine grind, reducing waste to 1.5mm particles.

The Morzze’s Food Waste Disposer MFD 1101 is designed for kitchens that require efficiency, hygiene, and sustainability. Thus, it has features for the effective management of food waste, clearing the clutter in the kitchen, and enhancing the environment. Wireless switch control for the user’s convenience; it also has sound insulation, making it an unobtrusive addition to the kitchen.

Morzze’s participation in INTEXT EXPO 2025 is just another way of showing that the company truly believes in the innovation of kitchenware. And indeed, the advent of the MFD 1101 Food Waste Disposer is proof of the brand’s orientation toward products whose design and technology made everyday life more complete.

A Step Towards Sustainable Living

Morzze’s Food Waste Disposer MFD 1101 is not just about convenience; it’s a step towards sustainable living. By efficiently managing food waste, the MFD 1101 helps reduce landfill contributions and promotes eco-friendly practices. Morzze’s continuous innovation ensures that customers enjoy high-quality kitchen solutions while contributing positively to the environment. With sustainability at its core, Morzze is dedicated to creating products that are both functional and environmentally responsible.

For more details on Morzze’s products, visit our official website or contact our customer service team. Embrace innovation with Morzze – where quality meets excellence in every kitchen.

Morzze Customer Support: 1800 110 123

Phone: 011 45458822

Email: info@morzze.com

Website: www.morzze.com

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New Delhi [India], February 18: Mumbai based Stelmec Limited, a three decade-old name synonymous with Electrical Power Products in India and a trusted partner to various State Owned and Private Power Utilities, has secured ₹175 crore from a consortium led by Abakkus Four2Eight Opportunities Fund. The transaction was facilitated, Hem Securities Ltd., who played a pivotal role in structuring and executing the deal.

Stelmec is engaged in the manufacturing of MV switchgear and other value-added products for Transmission & Distribution networks. It is a leader in Vacuum Circuit breaker technology solutions in the field of MV Switchgear products for the Utility market. It is also engaged in EPC of High Voltage substations and T&D lines.

The funds raised will be utilized to accelerate Stelmec’s expansion plans, enhance R&D capabilities, and strengthen its market presence both domestically and internationally.

“We are thrilled to have Abakkus Four2Eight Opportunities Fund as a partner. This investment is a testament to the hard work and dedication of our team, and it will enable us to scale new heights in our mission to provide top-notch electrical solutions. We look forward to leveraging this partnership to drive growth and create value for our stakeholders. This investment underscores the strength of our business and with the strategic engagement  of Hem Securities, we were able to successfully close this deal. “, said Mr. Hamza Arsiwala, MD of Stelmec Limited.

Hem Securities Ltd. served as the exclusive financial advisor for the fundraise, leveraging its deep expertise in this space to structure and execute the transaction efficiently. “We are proud to have advised Stelmec in this landmark deal, ensuring a seamless fundraising process. This investment will fuel the company’s growth ambitions, and we are delighted to have played a crucial role in bringing together Stelmec and Abakkus Four2Eight Opportunities Fund,” said Mr. Gaurav Jain & Mr. Prateek Jain from Hem Securities Ltd.

Stelmec continues to be at the forefront of growth story of India’s power sector, delivering high-quality products and services that cater to a diverse range of clients.

“We are excited to support Stelmec Limited in their journey towards innovation and growth. Stelmec’s commitment to excellence and their forward-thinking approach align perfectly with our investment philosophy. We believe this collaboration will yield significant benefits for both parties,” said Mr. Ankit Aggarwal, Fund Manager of Abakkus Four2Eight Opportunities Fund.

Abakkus Four2Eight Opportunities Fund, is the maiden Private Equity fund of Abakkus Asset Manager Private Limited. A Mumbai based Asset Management Company founded by Mr. Sunil Singhania, is known for its investments in high-growth potential companies and sees this partnership as an opportunity to support Stelmec’s ambitious plans and contribute to the advancement of the electrical solutions sector.

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New Delhi [India], February 17: Giosun Healthcare Private Limited, a leading innovator in herbal cosmetics, personal care, and nutraceuticals, made a significant impact at the International Private Label & Contract Manufacturing (IPLCM) Expo 2025 held at the Bombay Exhibition Centre. With a portfolio of over 700 natural wellness products, the company reaffirmed its dedication to holistic health by introducing groundbreaking Ayurvedic solutions that blend traditional wisdom with modern science.

Innovative Product Launches Steal the Spotlight

Giosun’s latest offerings captivated industry professionals and consumers alike. Among the most notable innovations was Re-enact Body Mists, a luxurious alcohol-free fragrance range available in five exquisite scents, including Nargis, Iced Pomegranate, and Sandalwood. Designed to offer long-lasting freshness while being gentle on the skin, this launch redefined natural personal care.

In the realm of pain relief, Giosun introduced the Ginisca Balm, Spray, and Roll-On, all formulated with potent Ayurvedic ingredients known for their fast-acting therapeutic benefits. These products received widespread acclaim for their efficacy in providing natural, chemical-free relief.

A groundbreaking addition to intimate wellness was the launch of One & Eight VG Tone Up, a vaginal hygiene product designed to enhance comfort and freshness. Clinical trials revealed that 85% of women experienced noticeable improvements within just seven days, positioning it as a game-changer in intimate care solutions.

Advancing Oral Care with Ayurvedic Expertise

One of the most talked-about innovations at the event was the Mintdrops Tooth Tabs, an eco-friendly alternative to conventional toothpaste. Clinically proven to:

• Reduce dental plaque by 35% within a week
• Improve gum health by 70% in a month
• Deliver long-lasting, seven-hour freshness

Building on this success, Giosun’s CEO, Mr. Anjaneyulu Pillalamarri, announced the upcoming launch of Mintdrops Toothpaste and Tooth Powder, formulated with powerful Ayurvedic herbs for a truly natural and effective oral care experience.

Expanding the Reach of Natural Healthcare

Giosun also showcased a diverse range of Ayurvedic solutions, including:

• Cold relief remedies
• Psoriasis treatments
• Fistopile range for hemorrhoid care

With a strong focus on private-label partnerships, the company continues to establish itself as a dominant force in the Ayurvedic sector, offering customized solutions for brands looking to enter the natural wellness space.

A Vision for the Future

The success at IPLCM Expo 2025 reinforces Giosun Healthcare’s commitment to purity, efficacy, and sustainability. By integrating scientific research with centuries-old Ayurvedic knowledge, the company is setting new benchmarks in natural healthcare. As the demand for chemical-free and eco-conscious wellness solutions grows, Giosun remains at the forefront, shaping the future of herbal innovation on a global scale.

Please Visit for More Information : https://giosun.in/

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New Delhi [India], February 17: The city of Bikaner, renowned for its rich culinary heritage, has a name that stands tall in the world of traditional Indian snacks – Jai Agarwal. Known as the Zhakkas Papad Man of Bikaner, Jai has seamlessly blended legacy with innovation, transforming the art of papad-making into a thriving global enterprise.

Jai Agarwal’s passion for papad began at an early age, growing up in a household deeply rooted in food entrepreneurship. His father, a pioneer in the industry, established a papad manufacturing unit in 1962, crafting Bikaner’s signature delicacy with skill and devotion. The sights and sounds of papad preparation – from the rhythmic kneading of dough to the aromatic infusion of spices – shaped Jai’s early years, instilling in him a profound appreciation for his family’s craft.

Recognizing the evolving tastes of modern consumers, Jai embarked on a mission to innovate while staying true to tradition. Observing a shift towards contemporary snacking options, he sought to create a bridge between heritage and the changing preferences of the younger generation.

In 2016, alongside his wife, Sneha Agarwal, Jai founded Papadmalji Agro Foods Pvt. Ltd., a cutting-edge manufacturing unit dedicated to reinventing traditional Indian snacks. This venture led to the creation of Zhakkas, India’s first branded Khichiya papad (rice papad), offering a fresh and exciting take on a time-honored favorite. Their unwavering commitment to quality, authenticity, and innovation quickly gained national and international recognition.

Achievements & Milestones:

2018 Rising Brand of the Year Award in London, a testament to their commitment to excellence.

The launch of Papadmalji, a premium hand-rolled papad brand curated by Sneha Agarwal.

Rapid expansion into domestic and international markets, solidifying their status as a leader in the industry.

With a vision to take Bikaner’s traditional flavors to global shores, Jai Agarwal continues to push boundaries, reviving and modernizing Indian culinary heritage. His journey stands as an inspiration to aspiring entrepreneurs, proving that a harmonious blend of tradition and innovation can lead to extraordinary success.

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