Tag: Business

Pune (Maharashtra) [India], May 21: QAD | Redzone, the company redefining manufacturing and supply chains through intelligent, adaptive solutions, announced the inauguration of its new regional hub in Pune, India on May 11, 2026. The inauguration marks a key step in advancing the company’s product engineering and technology capabilities across its three strategic platform pillars:

• Redzone – empowering the frontline workforce
• Adaptive Applications – the intelligent operational backbone
• ChampionAI – Agentic AI built specifically for manufacturing

The Pune hub represents a strategic investment in the region aimed at advancing QAD | Redzone’s position as an AI-first company, accelerating technology innovation, and building stronger support mechanisms for global customers. The hub will also serve as an important center for building scalable systems and enhancing service delivery across markets.

“Manufacturing is at an inflection point, and the companies that will lead the next decade will not be the ones with the biggest systems. They will be the ones who can execute, adapt, and make decisions faster than everyone else. AI is fundamentally changing how manufacturing operates, and we intend to be at the center of that transformation,” said Sanjay Brahmawar, CEO at QAD | Redzone.

He added, “The Pune hub is a strategic engineering and AI hub that will help shape the future of manufacturing technology. India has some of the best engineering talent in the world, and this investment enhances our ability to build faster, innovate faster, and deliver meaningful business outcomes for manufacturers globally. We are building for the future, and we are building with ambition.”

The Pune Hub will focus on accelerating development across AI, cloud platforms, product engineering, industrial data systems, customer experience, and scalable global operations. It will also enhance the company’s ability to support manufacturers navigating increasing volatility across supply chains, labor availability, operational complexity, and global trade environments.

The hub is expected to become a key center for innovation across automotive, industrial manufacturing, food & beverage, and life sciences industries, where manufacturers are increasingly prioritizing AI-driven operational agility and real-time execution.

“This investment reflects both confidence and intent,” said Rajeev Purohit, GM India and Head of Engineering at QAD | Redzone. “We are building an engineering organization designed for the AI era, one that combines deep manufacturing expertise, modern cloud architecture, and agentic AI capabilities. Pune will play a pivotal role in helping us drive innovation at a global scale.”

Senior leadership attending the inauguration includes Sanjay Brahmawar, Amit Sharma, Rajeev Purohit, Kara Bellamy, and Robin Colman, alongside regional leaders including Anand Chiddarwar, Chaitanya Josyula, Dwarak Bakshi, and Anil Gunda.

The launch underscores QAD | Redzone’s long-term commitment to India as a strategic center for engineering excellence, AI innovation, and global scale.

Key Industries Using QAD | Redzone

Automotive: India’s automotive sector is rapidly shifting toward electric vehicles, connected mobility, and globally integrated supply chains. QAD supports OEMs and Tier 1/Tier 2 suppliers with demand planning, supplier coordination, MMOG/LE compliance, traceability, quality management, and just-in-time scheduling, helping manufacturers improve agility, reduce operational disruptions, and scale EV production efficiently.

Food & Beverage & Consumer Products: As India’s food processing and consumer products market continues to expand, manufacturers are under increasing pressure to ensure compliance, speed, and traceability. QAD helps businesses across packaged foods, dairy, confectionery, personal care, and consumer electronics streamline batch tracking, shelf-life management, recipe control, cold-chain visibility, and inventory optimization while supporting faster scale and export readiness.

Life Sciences: India’s growing pharmaceutical and medical devices ecosystem requires highly compliant and digitally connected manufacturing operations. QAD enables life sciences manufacturers to manage GMP-ready processes, regulatory compliance, serialization, supply chain visibility, and operational efficiency. With Pune and Maharashtra emerging as major pharma and biotech hubs, QAD supports companies in modernizing manufacturing while improving speed, accuracy, and global competitiveness.

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New Delhi [India], May 21: India’s wires and cables industry, already valued at nearly ₹90,000 crore, is expected to reach ₹1,57,500 crore by FY30. The sector is now seen as a critical enabler of modern engineering, infrastructure, and manufacturing excellence. This growth is being driven by expanding renewable energy targets, rising housing demand, and rapid upgrades to telecom infrastructure, positioning the sector not just as a manufacturing backbone but also as a key enabler of modern engineering and infrastructure systems. To further strengthen the ecosystem, German trade fair leader, Messe Stuttgart, has announced the acquisition of Cable & Wire Fair, India’s leading exhibition dedicated to the wire and cable industry. This follows the highly successful trade fairs in logistics, education, and skilling, such as LogiMAT India and DIDAC India. The company has also added Wire & Cable India magazine to its portfolio.

This marks a significant milestone in the company’s continued expansion in India’s high-growth industrial sectors and underscores Messe Stuttgart’s long-term commitment to enabling industry platforms that drive innovation, collaboration, and global integration. The industry stands to gain stronger access to international buyers, technology providers, and international business opportunities, benefiting from Messe Stuttgart’s international network.

Roland Bleinroth, CEO of Messe Stuttgart, said, “India is one of the most dynamic and strategically important markets for us globally. The addition of Cable & Wire Fair and Wire & Cable India magazine in our portfolio reflects our commitment to investing in sectors that are not only growing rapidly but are also critical to the future of global manufacturing and infrastructure. With our international expertise and network, we see strong potential to further strengthen this platform as a key meeting point for the global wire and cable industry.”

Wire & Cable India Magazine, since its inception in 2011, and Cable & Wire Fair, launched in 2015, have together played an important role in providing the industry with a strong business and growth platform, helping the sector translate the vision of “Make in India” into a more tangible “Made in India” reality.

Gaurav Sood, CEO & Managing Director, Messe Stuttgart India, added, “Cable & Wire Fair has already established itself as a powerful industry platform with strong credibility and momentum. Our vision is to build on this foundation by bringing in Messe Stuttgart’s global standards of exhibition excellence and stronger international participation. The addition of the show to Messe Stuttgart’s portfolio marks far more than an expansion; it represents the coming together of two aligned visions to build a stronger, future-ready platform that reflects the evolving ambitions of India’s manufacturing ecosystem.”

Messe Stuttgart, via its subsidiary Messe Stuttgart India, will work in close collaboration with Mr Priyank Jain, founder of Cable & Wire Fair and Wire & Cable India Magazine, to further elevate the show’s positioning.

Priyank Jain, Co-founder of Tulip 3P Media, said, “Cable & Wire Fair was built with a clear intent, to create a unified, growth-oriented platform for the industry. Over the years, it has evolved into a space where business, knowledge, and innovation come together in a meaningful way. Partnering with Messe Stuttgart India is a natural next step in this journey. Their global perspective, combined with our industry insight, will help unlock the next phase of growth and deliver even greater value to all stakeholders.”

As global supply chains continue to shift and the China+1 strategy gains traction, India has steadily emerged as a reliable and competitive manufacturing hub. In this environment, Wire & Cable India Magazine, since its inception in 2011, and Cable & Wire Fair, launched in 2015, have together played an important role in providing the industry with a strong business and growth platform, helping the sector translate the vision of “Make in India” into a more tangible “Made in India” reality.

The 2025 edition of Cable and Wire Fair brought together 424 exhibitors and over 16,393 visitors, including 89 international exhibitors from 24 countries, which underscores its growing global relevance and its ability to connect India’s manufacturing strength with engineering innovation and international markets. The 7th edition of the show is scheduled to take place from 9th to 11th December 2027 at Yashobhoomi Convention and Exhibition Centre, Dwarka, New Delhi.

This strategic integration reflects a powerful alignment of global exhibition organising expertise and deep industry knowledge. As Cable & Wire Fair enters its next phase, this move is set to enhance the show’s scale, strengthen its international reach, and further cement the show’s position as a leading platform for manufacturing excellence, not just in India, but on the global stage.

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Building Reliable Hosting and Digital Solutions for Indian Businesses

Bengaluru (Karnataka) [India], May 21: As more Indian businesses move online, the requirement is no longer limited to buying a domain or launching a basic website. Businesses now need reliable hosting, scalable servers, professional websites, mobile applications, technical support, and a technology partner that can support them as they grow.

WebyStrata.com is addressing this need by offering reseller hosting, web hosting, VPS servers, dedicated servers, web design, and mobile app development services for customers across India. The company focuses on serving agencies, developers, startups, institutions, professionals, and growing businesses that need practical and dependable digital infrastructure.

Registered Private Limited Company with Business Credibility

WebyStrata.com is WebyStrata Cloud Technologies Private Limited, a registered private limited company in India. The company is incorporated under the Companies Act, 2013 with CIN U63112AP2026PTC124876 and is GST registered with GSTIN 37AAECW4204H1ZF.

Founded by Shaik Sai Meera, WebyStrata is being built with a clear focus on hosting infrastructure, cloud services, websites, applications, and digital business solutions. The company aims to provide Indian customers with a structured and accountable technology service provider instead of an informal or fragmented vendor experience.

DPIIT Recognized Startup in Enterprise Software and Cloud

WebyStrata is also recognized as a startup by the Department for Promotion of Industry and Internal Trade, Ministry of Commerce and Industry, Government of India, under certificate number DIPP259373.

The recognition identifies WebyStrata under the Enterprise Software industry and Cloud sector, reflecting the company’s focus on cloud-based technology services, hosting infrastructure, and digital solutions for modern businesses.

Reseller Hosting in India for Agencies and Developers

One of WebyStrata’s key focus areas is reseller hosting in India. This service is designed for web designers, digital marketing agencies, IT consultants, developers, and entrepreneurs who want to offer hosting services to their own clients.

Instead of depending on a third-party hosting provider for every client project, agencies can manage hosting as part of their own service offering. This helps them provide a more complete solution to clients while also building recurring revenue from hosting services.

Agencies and developers can explore WebyStrata’s reseller hosting services at https://www.webystrata.com/reseller-hosting.html.

Helping Agencies Build Recurring Hosting Revenue

Many web design and digital marketing businesses depend heavily on one-time project income. Reseller hosting gives them an opportunity to add a recurring service model by offering hosting, website management, and related support to their clients.

With reseller hosting, agencies can manage multiple client websites, create hosting plans, and provide hosting as part of their own business service. This is especially useful for agencies that already provide website design, SEO, digital marketing, e-commerce development, or IT support.

Web Hosting for Websites, WordPress, and E-commerce

Along with reseller hosting, WebyStrata provides web hosting for business websites, WordPress websites, ecommerce stores, blogs, landing pages, portfolios, and other online projects.

These hosting services are suitable for customers who want a stable online presence without handling server-level technical complexity. Businesses can use WebyStrata’s hosting services to launch websites, manage online enquiries, and support their digital marketing activities.

VPS Servers and Dedicated Servers for Higher Performance

For businesses that need more control, performance, and scalability, WebyStrata offers VPS servers and dedicated servers.

These solutions are suitable for growing websites, e-commerce platforms, web applications, development environments, business portals, and customers who require dedicated resources or custom server configurations. VPS and dedicated server options help businesses move beyond basic shared hosting when their requirements become more advanced.

Web Designing and Mobile App Development Services

WebyStrata also provides web design, web development, and mobile app development services. This allows customers to work with the same company for hosting, servers, websites, and applications.

For businesses, this reduces coordination issues between multiple vendors. A company can plan its website, hosting, server setup, and mobile application through one technology partner, making the overall digital setup more organized and easier to manage.

One Company for Hosting, Servers, Websites, and Applications

WebyStrata’s service model is built around the real journey of a growing business. A customer may start with domain and web hosting, then require a business website, later upgrade to a VPS server, and eventually need a mobile application, an e-commerce system, or a dedicated server.

By offering multiple services under one company, WebyStrata aims to support customers through different stages of their digital growth. This makes it useful for businesses that want long-term technical support instead of short-term vendor arrangements.

Why Credibility Matters in Hosting Services

Hosting is a critical service because it directly affects website availability, business communication, customer trust, and online sales. For agencies and businesses, choosing a provider with proper company registration, GST details, and startup recognition adds an extra layer of confidence.

WebyStrata’s private limited company status, CIN, GST registration and DPIIT startup recognition help establish its credibility as a serious technology service provider for Indian customers.

Serving Customers Across India

WebyStrata focuses on serving customers across India, including agencies, developers, startups, educational institutions, service providers, ecommerce businesses, and growing companies.

With services covering reseller hosting, web hosting, VPS servers, dedicated servers, web designing, and mobile app development, WebyStrata is positioning itself as a complete technology partner for Indian businesses looking to build, host, and scale their digital presence.

Official website: https://www.webystrata.com

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Jaipur (Rajasthan) [India], May 21: KRN Heat Exchanger and Refrigeration Limited (BSE: 544263 | INE0Q3J01015 | NSE: KRN), one of India’s leading manufacturers of heat exchangers and HVAC solutions, has secured a major incentive approval under the Rajasthan Investment Promotion Scheme (RIPS-2024) for its Neemrana manufacturing facility. The award significantly boosts its long-term cost competitiveness and profitability.

The approval, granted to its wholly owned subsidiary KRN HVAC Products Private Limited, is linked to an eligible fixed capital investment (EFCI) of ₹182.95 crore, underlining the scale of the Company’s manufacturing commitment in Rajasthan.

As part of the scheme, KRN will benefit from:

• Turnover-linked incentive of 1.54% of net sales/turnover, comprising a 1.40% base incentive plus an additional 10% employment booster on the base incentive, supporting margin expansion

• Incentives linked to a State-approved Eligible Fixed Capital Investment (EFCI) of ₹182.95 crore, reinforcing scale-driven operating leverage

This development is expected to deliver sustained financial benefits over the coming years, improving cost efficiencies, supporting margin expansion, and strengthening the competitiveness of KRN’s Neemrana operations. The approval also validates the Company’s strategic focus on scaling manufacturing with strong policy support.

The entitlement certificate was issued on May 20, 2026.

Commenting on the update, Mr. Santosh Kumar, Chairman & Managing Director of KRN Heat Exchanger and Refrigeration Limited, said, “This is a significant value-accretive development for KRN. The incentive linked to a large investment base at our Neemrana, Rajasthan facility will materially enhance our operating leverage and profitability over the coming years. It also reinforces our long-term manufacturing strategy and provides strong momentum as we continue to scale our operations.”

About KRN Heat Exchangers and Refrigeration Limited

KRN Heat Exchanger and Refrigeration Limited (KRN, the “Company”), founded in 2017 in Neemrana, India, specializes in manufacturing aluminium and copper fin and tube heat exchangers, including water coils, condenser coils, and evaporator coils. Their products are widely used by OEMs in the HVAC&R industry for heating, ventilation, air conditioning, and refrigeration applications. With a factory spanning 1,50,000 square feet, KRN produces over 1 million units annually, exporting around 23% of its output.

The company is supported by a skilled engineering team with over 20+ years of industry experience, focusing on creating customized, durable solutions that meet international quality standards. By building on their expertise, KRN focuses on product quality and manufacturing processes for reliable end-user solutions.

In FY26, the company reported significant financial results, including Standalone total income of ₹689.95 Cr, EBITDA of ₹84.79 Cr, and Net Profit of ₹71.31 Cr

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Gurugram (Haryana) [India], May 21: Signature Global Ltd has announced the launch of Prive Iconic Tower, an ultra-luxury residential development furnished by Armani/Casa, within its flagship township Cloverdale on Southern Peripheral Road (SPR), Gurugram.

Developed in association with SEETU Kohli Homes, the project marks a significant step in Signature Global’s expansion into the premium and luxury housing segment, with a focus on globally inspired design and low-density living.

The standalone tower comprises 72 exclusive residences, offering spacious 4-bedroom apartments with only two units per floor, designed to deliver privacy, space, and an elevated lifestyle experience. The development will feature exclusive private amenities, curated in alignment with Armani/Casa’s global design philosophy.

Prive Iconic Tower is part of SG SPR Estate, a 125-acre integrated township being developed along the Southern Peripheral Road—one of Gurugram’s fastest-growing real estate corridors, supported by improving infrastructure and proximity to key commercial hubs.

The company expects to generate approximately ₹580 crore in revenue from the project.

According to the company, the project has received a strong response at launch, with a significant portion of the inventory already committed. The development has attracted interest from high-net-worth individuals, senior professionals, and business owners across North India, reflecting rising demand for branded and design-led residences in Gurugram.

A senior company spokesperson said:

“Prive Iconic Tower reflects our commitment to bringing globally benchmarked luxury living to Gurugram. Our collaboration with Armani/Casa and SEETU Kohli Homes allows us to offer a distinctive product that combines design excellence, exclusivity, and a premium living environment within a larger integrated ecosystem.”

Pradeep Aggarwal, Chairman, Signature Global Ltd, added:

“With Prive Iconic Tower, we are introducing a truly differentiated offering in Gurugram’s luxury housing market. As buyer preferences evolve, there is a clear shift towards low-density, design-led, and globally benchmarked living spaces. Our association with Armani/Casa and SEETU Kohli Homes reflects our vision to deliver an elevated lifestyle experience within a well-planned, large-scale ecosystem like SG SPR Estate.”

With this launch, Signature Global continues to strengthen its presence in the high-value residential segment, leveraging strategic collaborations and prime locations to cater to evolving buyer preferences.

Media Contact

Signature Global Ltd
 Corporate Office: Unit No. 101, Ground Floor, Tower-A, Signature Tower, South City-1, Gurugram, Haryana, 122 001

Corporate Phone: +91 124 4398 011
 Email: media@signatureglobal.in

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Ratul Puri, Chairman, Hindustan Power

New Delhi [India], May 21: Hindustan Power, one of India’s leading integrated power producers, has signed a Power Supply Agreement (PSA) with MP Power Management Company Limited for the supply of 800 MW. The agreement is facilitated through its subsidiary, Anuppur Powerprojects Private Limited.

The Power Supply Agreement (PSA) for 800 MW will be supplied from the upcoming unit of Hindustan Power at Anuppur, strengthening its contribution toward meeting Madhya Pradesh’s growing power requirements. Under the terms of this agreement, power supply from this project is scheduled to commence from 2031. The PSA is structured for a tenure of 25 years, with an option to extend the agreement by an additional five years. The project has been awarded under the DBFOO (Design, Build, Finance, Own and Operate) model.

Commenting on the development, Ratul Puri, Chairman, Hindustan Power, said, “This agreement represents an important milestone in Hindustan Power’s ongoing expansion strategy and reaffirms our long-term focus on the power sector. As India continues to witness rapid economic and industrial growth, the demand for dependable baseload power will remain critical.”

Ratul Puri added, “This PSA reinforces our long-standing commitment to the state. It reflects confidence in our execution capabilities and our ability to deliver efficient, large-scale power infrastructure through advanced ultra-supercritical technology.”

This initiative is expected to significantly fortify Hindustan Power’s contribution toward addressing and meeting Madhya Pradesh’s growing energy requirements, while supporting India’s expanding power infrastructure landscape.

The development is expected to support regional economic growth, generate substantial employment opportunities and enhance long-term power availability across the state.

“India’s growing economic ambitions require dependable and scalable power infrastructure alongside the energy transition. At Hindustan Power, we remain focused on supporting the country’s rising energy demand through reliable, efficient, affordable and future-ready generation capacity that contributes to long term energy security,” Mr. Ratul Puri added.

Notably, Hindustan Power under Ratul Puri, initially entered India’s transitional energy sector in 2008 and has developed a significantly large transitional energy generation project in Anuppur, Madhya Pradesh. The project was commissioned in 2015 and 2016 phase wise, establishing the company’s strong operational footprint in the region.

About Hindustan Power: Hindustan Power is a leading integrated power generation company in India led by Ratul Puri with a focus on renewable and transitional energy generation. With a commitment to sustainability and innovation, the company has been an active contributor to India’s energy transformation.

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New Delhi [India], May 21: India’s direct selling industry has continued its steady growth trajectory, achieving an all-time high turnover of ₹23,021 crore in FY 2024–25, registering a 4% year-on-year growth over ₹22,142 crore recorded in the previous fiscal year, according to the Direct Selling Industry 2025 Outlook released by the Indian Direct Selling Association (IDSA).

The study, conducted by IPSOS, knowledge partner to IDSA, was unveiled by Shri Praveen Khandelwal, Hon’ble Member of Parliament & Secretary General, Confederation of All Indian Traders (CAIT), during an industry event on 14 May 2026 in New Delhi, highlighting the sustained expansion and economic contribution of India’s direct selling sector.

Addressing the gathering, Shri Praveen Khandelwal emphasised,“India today stands at a transformative moment in its economic journey and as the country moves towards the vision of Viksit Bharat, sectors that generate entrepreneurship, self-employment, and inclusive economic participation will play an increasingly important role”.He described the direct selling industry as a powerful engine of socio-economic empowerment that is creating livelihood opportunities, expanding retail participation, and enabling individuals across diverse socio-economic backgrounds to participate in India’s growth story.

Shri Praveen Khandelwal also lauded the direct selling industry for creating large-scale self-employment opportunities and contributing to the government’s vision of employment generation and Atmanirbhar Bharat. He emphasised the importance of maintaining high product quality standards, ethical business practices, and strong consumer protection mechanisms to ensure the sustainable growth of the sector. He further reaffirmed the government’s commitment to fostering a progressive and business-friendly regulatory environment for the industry.

The report highlights that the industry has maintained a robust Compound Annual Growth Rate (CAGR) of 6.5% over the last six years, growing from approximately ₹16,800 crore in FY 2019-20 to ₹23,021 crore in FY 2024-25, reflecting the sector’s resilience, rising consumer confidence, and expanding entrepreneurial ecosystem.

Region-wise, the Northern region emerged as the leading contributor with 27.58% share in gross sales, followed by the Western region at 25.47%, Eastern region at 22.47%, Southern region at 17.81%, and the North-Eastern region at 6.67%.

Among states, Maharashtra rtained the top position with a 15.31% contribution to gross sales, followed by West Bengal (10.88%), Uttar Pradesh (8.82%), Karnataka (6.37%), and Bihar (5.61%).

The survey further revealed that Wellness and Nutraceutical products continue to dominate the sector, accounting for nearly 60% of total sales. Cosmetics and Personal Care products contributed 26%, while Household Goods accounted for 5%. Together, these three categories represent over 91% of the industry’s total sales.

A key highlight of the report is the continued rise in entrepreneurship through direct selling. The number of active direct sellers increased to 93.2 lakh, up from 88 lakh in FY 2023-24. Significantly, women now account for 48% of the direct selling workforce, compared to 44% in the previous year, underlining the sector’s growing role in advancing women-led entrepreneurship and financial inclusion.

Ms. Shaila Manyam, Executive Director, WFDSA, shared a special video message at the event, highlighting the growing global impact of the direct selling industry and the importance of international collaboration.

The announcement was also made on the upcoming WFDSA World Congress in Korea, inviting CEOs and industry leaders from across the world to participate in what promises to be a significant gathering of leading global direct selling professionals and decision-makersfrom19 to 21 October 2026.

Speaking on the occasion, Mr. Ratnesh Lal, Chairperson, IDSA, said:“The findings of the Direct Selling Industry 2025 Outlook reflect the growing strength and resilience of India’s direct selling industry. Sustained growth over the years, coupled with increasing participation of women, aspiring entrepreneurs, and retail entrepreneurship opportunities, demonstrates the sector’s potential as a catalyst for inclusive economic development. The industry’s consistent CAGR of 6.5% over the last six years is a testimony to the positive impact of an enabling regulatory framework and rising consumer confidence in direct selling.”

He added that the industry remains committed to promoting ethical business practices, consumer trust, skill development, and entrepreneurship across urban and rural India.

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Mumbai (Maharashtra) [India], May 20: Yuthika Professional has announced a series of expansions to its hair care and hair color product range, introducing new color shades and relaunching Lightening & Highlift Hair Color products. This launch comes in response to changing market trends and evolving consumer needs, with professionals increasingly looking for faster, long-term results, more shade options, and products that work seamlessly together.

The latest launch includes Yuthika Professional Hair Color in a new and improved packaging, along with an expanded Professional Crème Hair Color range now available in 50+ shades.

The relaunch of the new improved Yuthika Professional lightening powder with Super Blonde and Pearl Blonde variants, and the addition of the Yuthika Professional Ultracare Total Repair Sulphate-Free Shampoo, Hair Care Mask, and Yuthika Professional Moroccan Argan Oil as part of its broader hair care and hair color range of products.

Alongside this, Yuthika Professional has expanded its Professional Hair Color range, now available in 50+ shades. A wider shade palette allows for greater flexibility in color selection and advanced formulation, supporting more customized results. Professional hair color continues to be widely used across professional salons for applications such as grey coverage, balayage, ombre, babylights, wavy light, highlights, and global color, making shade expansion a practical development within this category.

The company has also relaunched its Yuthika Professional lightning powder with updated variants, Super Blonde and Pearl Blonde. Lightening products continue to play an important role in professional salon treatments, supporting a wide range of blonding techniques such as highlights, balayage, ombre, babylights, root melt, and global blonde looks. These treatments are often paired with popular blonde shades like frosted blonde, platinum blonde, ash blonde, and honey blonde to create different looks and finishes. Products in this category are designed to deliver up to 10 levels of lift, giving professionals the flexibility to choose the right formulation based on each coloring requirement.

In addition to color and lightening products, Yuthika Professional has introduced the Ultracare Sulphate-Free Shampoo and Hair Mask, extending its presence in the post-treatment care segment. Yuthika Professional Total Repair sulphate-free features advanced formulations that are more effective and improved, particularly among consumers with chemically treated or colored hair. This range is designed to deliver gentle cleansing, optimal moisture balance, and targeted hair repair, supporting professional post-treatment hair care.

Healthier hair and long-lasting shine remain key focus areas in professional hair care, with the Yuthika Professional Moroccan Argan Oil continuing to be part of its hair care range, reflecting the sustained demand for oil-based treatments in professional settings. Yuthika Professional Argan oil is used to improve manageability, healthy and shiny hair, and is often incorporated into both styling and treatment routines.

Salon professionals observe that the combination of nourishing hair coloring products, expanded shade ranges, and post-treatment hair care–focused product range reflects a broader shift toward modern hair color trends. Instead of treating coloring, lightening, and aftercare as separate categories, brands are increasingly aligning them to better meet consumer hair color needs and deliver more consistent, reliable results.

The Indian professional hair care market, particularly in urban centers, has seen consistent growth, driven by rising awareness of professional salon treatments and evolving consumer expectations. This has led to increased emphasis on products that offer both reliability and adaptability across different treatment types.

Yuthika Professional’s latest additions to its hair care and hair color range follow this trend, focusing on improvements within premium product categories. The launch of Yuthika professional hair color, a wider shade range, the addition of Yuthika Professional Highlift Nourishing Crème Hair Color, and the relaunch of the Yuthika Professional lightening powder reflect a clear focus on enhancing current offerings rather than introducing entirely new segments.

These all new products are now available worldwide in all marketplaces & in professional salons. As with most product developments in this segment, adoption will likely depend on factors such as consistency of results, ease of use, and compatibility with existing professional salon practices.

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New Delhi [India], May 20: Faridabad-based digital marketing agency formalizes work-from-home and hybrid models, aligning with PM Modi’s Digital India vision, his national advisory on fuel conservation, and the country’s push toward an AI-powered future.

India’s urban professionals lose an average of 90 minutes daily to commuting — time that costs fuel, health, and focus. When Prime Minister Narendra Modi issued a national advisory urging businesses to adopt work-from-home and virtual-first operations as a step toward reducing India’s dependence on imported fuel, it validated what many forward-thinking organizations had already been quietly building toward.

DigiBirds360, a performance-driven digital marketing agency based in Faridabad, is one of them.

The agency has officially adopted a work-from-home and hybrid work model—a decision that aligns with PM Modi’s advisory, supports its team’s well-being, and reinforces its commitment to operating as a truly digital-first organization deeply rooted in India’s Digital India mission.

Aligned with Digital India — Modi’s Vision for a Tech-First Nation

PM Modi’s Digital India initiative has always carried a larger ambition: to transform India into a knowledge economy powered by technology, connectivity, and innovation. From digitizing government services to empowering MSMEs with digital tools, the vision is to make India not just a consumer of technology — but a creator and leader of it.

DigiBirds360 sees itself as an active participant in that journey.

As an agency that has built its entire practice around digital—SEO, AI marketing, performance media, and now Agentic AI — DigiBirds360 is not just riding the Digital India wave. It is helping brands, businesses, and sectors across India leverage digital tools to grow, compete, and scale. The hybrid work model is an extension of this same philosophy: embrace what digital makes possible, and build systems that reflect that.

A Decision Built on Proof, Not Policy

For DigiBirds360, this was not a reactive move. During the pandemic, the agency’s 70+ specialists across SEO, performance marketing, content, social media, AI marketing, and web development demonstrated that high-quality, deadline-driven work could be delivered entirely remotely. Client results held. Productivity did not suffer.

What did become visible was the unnecessary cost of daily commuting — fuel expenses, travel fatigue, and hours lost in traffic that could have been spent doing better work.

PM Modi’s advisory provided the right moment to make the shift official.

“The best results come from people who are focused and not worn out by a two-hour commute. Adopting a hybrid model is how we build a smarter workplace — one that supports our team and keeps delivering for our clients. PM Modi’s advisory aligned perfectly with the direction we were already heading.”

— Mohit Singh, Founder, DigiBirds360

Real Impact: Less Fuel, Less Traffic, Cleaner Air

India imports close to 89% of its crude oil — a significant portion burned in daily urban commutes. By reducing the number of days its team commutes into the NCR, DigiBirds360 directly contributes to lower vehicle usage, reduced fuel consumption, and less vehicular pollution in the region.

For an agency whose entire work exists online, daily physical presence was never a necessity. The hybrid model simply makes that logic official.

How the Model Works

The hybrid structure gives team members designated work-from-home days while reserving in-person time for sessions that genuinely benefit from it—strategy meetings, client onboarding, brainstorming, and internal reviews.

The digital infrastructure behind it is already in place: project management platforms, cloud-based file access, real-time collaboration tools, and virtual meeting systems that have been part of the agency’s daily workflow for years. For clients, this means faster response times, cleaner feedback loops, and uninterrupted delivery.

DigiBirds360’s clients span Healthcare, Education, BFSI, Automotive, Real Estate, Hotel & Tourism, Lifestyle, and SaaS sectors across India, the UK, the UAE, and Canada—and already engage with the agency through digital channels as a matter of course.

Built for the Future — Agentic AI Products on the Horizon

DigiBirds360 has delivered 200+ projects, generated 1.5 million+ leads, and supported 40+ active brand retainers since FY 2021–25. The agency’s target: driving exponential growth for 500+ brands by 2030.

But what sets the next chapter apart is not just scale—it is the technology being built behind the scenes.

The agency is currently developing a suite of proprietary agentic AI marketing products designed to automate, optimize, and transform how brands approach digital marketing. These are not off-the-shelf tools. They are being built from the ground up by DigiBirds360’s own team, combining years of campaign data, industry expertise, and cutting-edge AI capabilities.

Mohit Singh, Founder of DigiBirds360, shared:

“We are working on AI-powered products that will redefine how brands manage their digital presence—from intelligent SEO automation to agentic systems that can plan, execute, and optimize campaigns with minimal human intervention. We are close to launch, and we believe these products will be a significant step forward—not just for DigiBirds360 but for the broader digital marketing ecosystem in India.”

— Mohit Singh, Founder, DigiBirds360

This development work is fully aligned with PM Modi’s vision of making India a global leader in AI and emerging technologies. As the government pushes forward on its AI Mission and Digital India 2.0 roadmap, agencies like DigiBirds360 that are building indigenous AI products are exactly the kind of innovation the ecosystem needs.

The hybrid work model supports this ambition directly, giving the agency’s development and strategy teams the focused, uninterrupted time that building complex AI systems demands.

Sustaining this ambition requires a team set up to perform at its best, and the hybrid model is part of building that foundation. It also strengthens business continuity, ensuring full operations and client delivery are never dependent on physical office access alone.

Conclusion

DigiBirds360’s shift to a hybrid work model is practical, considered, and timely. Less commuting means less fuel consumed, less congestion on roads, and less pollution in the air. It also means a more focused, productive team — better placed to build, innovate, and deliver results for clients every day.

With proprietary Agentic AI products in development, a 500+ brand growth target by 2030, and a deep alignment with PM Modi’s Digital India and AI Mission vision, DigiBirds360 is not just adapting to the future of work — it is actively building it.

As India accelerates its Digital India journey, DigiBirds360 moves with it: an agency built for the digital age, in every sense of the word.

To partner with DigiBirds360 or explore career opportunities, visit: www.digibirds360.com

About DigiBirds360

DigiBirds360 is a digital marketing agency based in Faridabad, India, specializing in SEO, performance marketing, social media, AI marketing, content marketing, web & app development, influencer marketing, email marketing, and online reputation management.

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New Delhi [India], May 20: In an ever-evolving global market, constant innovation serves as the bedrock of sustainable growth, enabling organizations to transform traditional business models into agile, future-ready powerhouses. By prioritizing creative problem-solving and the integration of cutting-edge technology, companies can stay ahead of industry shifts and consistently deliver superior value to their stakeholders. 

This commitment to forward-thinking progress is the driving force behind the MGM Group, which has successfully evolved from its logistical foundations into a multifaceted global conglomerate. 

This drive recently led Vice Chairman Mr. M.G.M. Maran to China, where he explored the forefront of construction technology and architectural design. By engaging with industry pioneers like Guangdong-based Rax Dome, the visit focused on how advanced dome structures and modular building techniques can be adapted to enhance the group’s global infrastructure. 

The MGM Group has built a sophisticated, world-class portfolio that delivers a seamless blend of excellence across several vital sectors, all unified by a commitment to innovation and infrastructure development. 

From its foundational roots in logistics and shipping, where the group pioneered mechanized iron ore export technology, to its expansive amusement and leisure division home to the landmark 60-acre MGM Dizzee World the group consistently integrates high-level engineering with customer-centric service. 

This dedication to operational quality extends to the manufacturing and distillery arm, Southern Agrifurane Industries, and the specialized industrial packaging solutions provided by Vital Industries India, both of which maintain a robust market presence. 

Building on this diverse industrial base, the group’s latest strategic partnership with leading Chinese innovators represents a pivotal advancement in infrastructure modernization. By integrating these cutting-edge international insights, the group is not only elevating the physical environment and design standards across its 10,000-room global hospitality network but is also enhancing the technological and structural efficiency of its wider business operations. 

Whether improving the automated manufacturing processes within its factories or refining the guest experience in properties spanning the UK, France, and Singapore, this collaboration ensures that every MGM enterprise from logistics and manufacturing to world-class resorts reflects the absolute pinnacle of modern construction, design, and service excellence. 

MGM Maran says, “Innovation without a robust foundation is fleeting, while static infrastructure is a barrier to future growth. In today’s fast-paced landscape, we view our operational architecture as the backbone of our business, prioritizing a tech-enabled framework that we constantly modernize. We recognize that staying ahead in a global market requires more than just ideas; it demands an infrastructure that is as agile and forward-thinking as the technology powering it.”

By integrating these advanced international insights into a comprehensive development strategy, the group is ensuring that whether a guest is staying in the Scottish Highlands or the Maasai Mara, every property reflects the absolute pinnacle of modern construction, design, and service excellence.

This proactive integration of smart-infrastructure and design-led innovation is not merely about aesthetic updates; As these strategic dialogues transition into real-world applications, MGM group under MGM Maran’s guidance is preparing to implement highly efficient, technologically sophisticated, and visually striking solutions across its global portfolio. 

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