Tag: Business

Mumbai (Maharashtra) [India], April 18: Bright Outdoor Media Limited has successfully concluded the Bright Real Estate Expo 2026, further strengthening its strategic expansion beyond out-of-home advertising into curated experiential platforms and industry-led events.

The three-day property showcase was held from March 13 to March 15, 2026, at Kora Kendra Ground No. 2, Borivali West, Mumbai, during the festive period of Gudi Padwa.

Presented in association with the Shreeji Group of Companies, the expo brought together 25+ leading real estate developers and over 50 residential and commercial projects, offering homebuyers and investors a comprehensive platform to explore premium property options across Mumbai and its growing suburban corridors.

Developers, including Ajmera Realty & Infra India Ltd and Surbhi Group, showcased their projects at the expo, which witnessed strong participation from prospective buyers and investors seeking opportunities during the auspicious festive season.

The event forms part of Bright Outdoor Media’s expanding portfolio of owned event platforms, demonstrating the company’s ability to combine its media reach with high-value, on-ground engagement opportunities for brands and industries.

Five Other Landmark Events That Defined Bright’s Entry into Curated Experiences

Over the past six months, Bright has conceptualised and executed five marquee events, comprising four sector-focused platforms and one community-centric initiative, uniting industry leaders, entrepreneurs, and communities under impactful brand-led ecosystems.

1. Bright Gujarati Entertainment & Gujarati–Marwari Excellence Awards 2025

A celebration of cultural excellence and business leadership, this event honoured achievers from the Gujarati and Marwari communities across entertainment, entrepreneurship, and industry, reinforcing Bright’s understanding of community-centric engagement and regional influence.

2. Bright Education Visionaries Awards 2025

Focused on one of India’s most future-defining sectors, this platform recognised institutions, educators, and leaders shaping the next generation, highlighting Bright’s ability to curate credible intellectual platforms with strong institutional participation.

3. Bright Real Estate Awards 2025

With real estate being one of the largest advertising categories in India, this platform brought together developers, architects, and key decision-makers through a premium recognition and networking forum for the industry.

4. Bright Entertainment Awards 2025

A flagship property under the Bright brand, the event celebrated excellence across film, music, OTT, and digital entertainment, further strengthening the company’s long-standing association with the entertainment ecosystem.

5. Bright Iconic Women 2026

An initiative by Bright Outdoor Media Limited, this event was successfully hosted to celebrate women achievers from diverse walks of life. Held in the spirit of International Women’s Day, it honoured inspiring journeys of women leaders and changemakers, along with a powerful panel discussion highlighting leadership, resilience, and the growing impact of women across industries.

Leadership Perspective

Commenting on the company’s evolving strategy, Dr. Yogesh Lakhani, Chairman & Managing Director, Bright Outdoor Media Limited, said:

“Bright has built a strong foundation in the out-of-home advertising industry over the years. As our media network and brand partnerships have grown, it was a natural progression for us to expand into curated events and experiential platforms.

In the last six months alone, we have successfully executed six major events across sectors including entertainment, education, community recognition, and real estate. These platforms allow us to combine our media strength with meaningful industry engagement.”

Mukesh Sharma, CEO, Bright Outdoor Media Limited, added:
“Our long-term vision is to build a portfolio of high-impact industry platforms under the Bright banner that connect businesses, communities, and consumers while creating new value for partners and investors.”

Strengthening Bright’s Integrated Media Ecosystem

Bright’s entry into curated events represents a strategic extension of its core media business. By leveraging its extensive outdoor media network, brand relationships, and market presence, the company is creating integrated platforms that combine advertising, brand partnerships, sponsorships, and experiential engagement.

The success of the Bright Real Estate Expo 2026 highlights the scalability of this approach and reinforces Bright’s ambition to develop a strong portfolio of proprietary events and sector-focused platforms across key industries including entertainment, education, and real estate.

About Bright Outdoor Media Limited

Bright Outdoor Media Limited is one of India’s leading out-of-home advertising companies, offering premium hoardings, digital LED billboards, transit media, and integrated outdoor advertising solutions across major urban markets. The company continues to expand its footprint in 360 Degree Media Advertising through strategic partnerships and branded industry platforms.

Bright Outdoor Media (BSE: 543831) reported robust financial performance for FY 2024–25, with total income rising 19.34% year-on-year to ₹128.05 crore and net profit increasing 18.93% to ₹19.07 crore. The company experienced strong growth, highlighted by an EPS increase to ₹13.11, while improving its interest coverage ratio and strengthening its market position in Mumbai’s outdoor advertising.

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Navi Mumbai (Maharashtra) [India], April 18: Today Group, a prominent real estate developer in Navi Mumbai, has introduced a range of exclusive festive offers on the occasion of Akshaya Tritiya, reinforcing its commitment to making property ownership more rewarding and accessible. Recognized as an auspicious time for investments, the festival traditionally witnesses heightened buyer sentiment, particularly in the real estate sector.

This year, the Group has curated a mix of value-driven benefits across its key residential and commercial developments, aimed at catering to both end-users and investors. The offers are strategically designed to align with evolving market demand while enhancing affordability and overall value at the point of purchase.

Commenting on the festive initiative and market sentiment, Bhavesh Shah, Joint Managing Director of Today Group, said:

“Akshaya Tritiya brings a strong sense of positivity and intent among buyers. This year, at Today group, we are extending festive-led benefits across our residential and commercial developments in key Navi Mumbai micro-markets. In our residential projects, such as Codename Eden Garden in Airoli, Codename Citadel in Juinagar, and Nova Vista in Nerul, we are offering festive benefits that include 10 gm gold on booking, along with an EMI holiday.

Additionally, developments like Codename Upvan in Upper Kharghar and Codename Elements in Panvel are being offered with 5 gm gold on booking, alongside similar EMI holiday advantages.

On the commercial front, our projects are extending a 5 gm gold offer on bookings across projects, including One Arthasya in Thane, Codename Obliq in Airoli, Codename The Tangent in Juinagar, and Nova Ark in Nerul. These initiatives help us align with the festive sentiment and encourage buyers to take confident steps towards both homeownership and investment.

The aim is to ensure that property ownership is more accessible and rewarding during this auspicious period. Homebuyers get to choose from thoughtfully planned homes to well-positioned commercial spaces. Our portfolio has been specifically curated to cater to evolving buyer needs.

The festive additions help further enhance value at the point of decision-making. We believe that festive initiatives will help uplift sentiment during the season while encouraging buyers and investors to step towards long-term asset creation with confidence.”

The festive offerings span multiple key micro-markets across Navi Mumbai, covering both residential and commercial segments. With exclusive benefits like gold on booking and EMI holidays, the initiative is crafted to elevate the homebuying experience while delivering added value during the festive period. 

Akshaya Tritiya continues to be a significant driver of real estate sentiment, and Today Group’s curated offers are designed to align with evolving buyer preferences while encouraging long-term investment decisions.

About Today Group

Today Group is a reputed real estate developer with a strong presence in Navi Mumbai, known for delivering quality residential and commercial projects. With a focus on thoughtful design, timely execution, and customer satisfaction, the group is committed to creating spaces that enhance modern living and contribute to the region’s urban growth.

Visit – https://www.thetodaygroup.in/ 

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Plans to launch science-backed longevity and biohacking solutions for India’s growing health-conscious consumer base

Chennai (Tamil Nadu) [India], April 18: Take Solutions Limited (NSE: TAKE) (BSE Scrip – 532890), a global technology-driven healthcare solutions provider, today announced its strategic entry into the rapidly expanding longevity and Anti-ageing market in India. The initiative is designed to leverage the company’s established expertise in clinical research, life sciences, and regulatory processes to build a scalable platform across consumer health products and digital wellness solutions.

The global longevity market was valued at USD 27.61 billion in 2025 and is projected to reach USD 67.03 billion by 2035, expanding at a CAGR of 9.41%. In India, the opportunity is emerging across multiple adjacent categories, including anti-aging supplements, anti-aging services, and preventive healthcare, supported by rising consumer awareness, increasing lifestyle disease burden, and stronger demand for proactive health management.

Take Solutions’ entry strategy is centered on a dual model that combines product innovation with technology-enabled health solutions. The company plans to develop science-backed nutraceuticals, biohacking-focused products, and predictive digital tools that can help consumers track and optimize metabolic health, sleep, cognition, and biological aging. This approach is intended to create a differentiated offering in a market that is still underpenetrated but increasingly attractive to investors due to its repeat-purchase potential and margin profile.

“Through this initiative, we aim to build a diversified revenue mix across consumer products, services, and digital platforms, while leveraging our core strengths in healthcare and regulatory execution to deliver solutions that are both scalable and clinically credible,” said Mr. Parmeshvar Dhangare, Director of Take Solutions Limited.

India’s preventive healthcare market was valued at USD 197 billion by 2025, reflecting a broader shift from reactive care toward prevention, monitoring, and early intervention. Within this landscape, the India anti-aging supplements market is projected to grow from USD 168.6 million in 2025 to USD 341.4 million by 2033 at a CAGR of 9.5%, while the India anti-aging services market was valued at USD 567.5 million in 2024 to USD 1,059.6 million by 2035 at a CAGR of 5.8%.

Take Solutions believes its existing capabilities in healthcare operations, regulatory support, and life sciences can be extended into this category to accelerate development, validation, and commercialization. By combining domain expertise with a consumer-facing growth strategy, the company aims to build a long-term platform in a market being shaped by wellness adoption, aging demographics, and increasing interest in personalized preventive care.

About Take Solutions:

Take Solutions is a global technology company delivering domain-intensive solutions and services for the life sciences and supply chain industries. With deep expertise in building scalable digital platforms and data-driven solutions, the company focuses on enabling enterprises to improve efficiency, compliance, and decision-making. Through its expanding investments in AI, analytics, and digital health technologies, Take Solutions is positioning itself to participate in the next wave of innovation, ensuring its solutions address human- centric challenges across healthcare and other knowledge-led industries.

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Mumbai (Maharashtra) [India], April 17: Encompass Design India Limited (NSE: ENCOMPAS) today announced the launch of Blisshome, a smart everyday home furnishing brand designed to offer comfortable, functional, and stylish bedding solutions for aspirational Indian consumers who lead busy lives. With this launch, Encompass continues to strengthen its home furnishing portfolio, building on the success of Stoa Paris.

Conceptualized based on the market research and need gaps in the segment, Blisshome addresses a clear whitespace in the Indian bedding industry – the new Indian consumer’s growing need for convenience-first solutions that fit seamlessly into their lifestyle and yet do not compromise on aesthetics.

As the first Indian bed linen brand with a predominant fitted-sheet portfolio, the brand is designed to eliminate messy corners and keep beds looking neat throughout the day, making bed-making simpler and faster. Exactly what the busy, aspirational India needs. Built for the long haul, Blisshome collections come with a 100+ wash guarantee, ensuring the same comfortable feel and wrinkle-free, polished finish wash after wash.

Blisshome combines aspirational designs with high everyday utility, offering consumers a practical and stylish bedding solution that keeps up with their lives.

The products will initially be available on Amazon.

About Encompass Design India Limited

Encompass Design India Limited (NSE: ENCOMPAS) is a house of premium consumer brands built specifically for the affluent in India. The company identifies whitespaces in the affluent consumer market landscape — seeing consumer needs way before the market wakes up to them — and builds premium brands with the depth and conviction to address and even amplify these whitespaces.

Its current portfolio includes Stoa Paris, India’s premium home fashion brand, and Small Batch, a gourmet food brand built around the art of culinary craft. Each brand is built from first principles – product conviction first, digital-native execution throughout.

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New Delhi [India], April 17: There are elements within a home that stay with people over years of use, becoming part of everyday living without ever demanding attention. A wardrobe that continues to function with ease, or a kitchen surface that holds its finish through daily routines, or cabinetry that performs with quiet consistency. These are subtle elements that shape how a space is experienced over time.

For decades, REHAU has been closely associated with such environments. Built on a legacy that dates back to 1948, the brand has carried forward German engineering into materials that combine precision with long-term performance. In India, this presence has strengthened steadily, thus becoming part of interiors across homes as well as workplaces where quality is expected to endure through wear & tear. It is this long-standing presence that now finds expression through a new brand film, thus bringing familiar spaces into focus through a lens of recognition, along with discovery.

REHAU’s brand film draws from situations that feel immediately relatable: ones where decisions take shape through everyday interactions & experience plays a key role. The storytelling builds gradually – thereby allowing the viewer to move from familiarity to recognition. In doing so, the viewer is able to understand the role materials play in shaping long-term experience.

The film is set within a lived-in space where a family walks through a well-appointed apartment with a property consultant, taking in the detailing as well as the overall finish. In the middle of this, a small moment shifts the direction of the conversation. Their child recognises the brand and calls it out with an ease that feels instinctive and familiar. That moment changes how the space is viewed. The attention moves from what is seen to what supports it over time. The consultant builds on this recognition and places REHAU within a larger context of interiors that are defined by quality alongside consistency across years of use. The messaging stays close to this idea. Spaces carry a deeper layer shaped by materials that perform quietly through everyday life. Across kitchens, wardrobes, and living environments, REHAU has remained part of this layer, shaping how these spaces hold up over time and continue to deliver a dependable experience.

The film has been conceptualised and developed by creative agency X Factor Pro, with a clear focus on translating REHAU’s material expertise into narratives that connect with both end consumers as well as the wider trade ecosystem.

Mr. Tushar Verma, Executive Vice President, REHAU India & Subcon, added, “Our journey in India has been defined by continuity. We have focused on bringing engineering discipline into materials that are used every day across interiors. How this has translated into trust across generations of customers and partners is something that’s truly close to us & keeps us moving. The film shows that trust in a simple way. They bring out how the brand is recognised right from the industry to modern homes. That recognition comes from years of consistent performance and that remains our focus going forward.”

Expressing his thoughts on the unveiling, Mr. Sairaj Hemachandran, Senior Manager, Marketing & Communications, REHAU India, said, “REHAU has long been an understated yet integral part of everyday living, quietly shaping the environments we inhabit. For years, its presence has been seamlessly woven into the spaces where life unfolds, at home, at work, and everywhere in between, often experienced but rarely consciously acknowledged.

This brand film is a deliberate narrative pivot, an effort to bring that inherent yet unnoticed familiarity into sharp focus. It signals a defining moment in REHAU’s journey, transitioning from being silently present to purposefully visible. By spotlighting what has always existed in the background, the film invites audiences to finally see, recognise, and truly value the brand that has been shaping their world all along.”

With the all-new brand film, REHAU India brings its long-standing presence into sharper focus, connecting everyday experiences with the material intelligence that has quietly shaped them over the years.

Brand Film Link: https://www.youtube.com/watch?v=YiU8_dymsSE 

About REHAU

Founded in 1948, REHAU is a global, family-owned group headquartered in Germany and a leading specialist in polymer-based solutions across interior, building, industrial, and automotive applications. With a presence in over 54 countries, more than 170 locations, and a workforce of 18,000+ employees, REHAU is recognised for its engineering excellence, material innovation, and system-driven approach to design and performance.

REHAU has been present in India since 1997, offering a comprehensive portfolio of interior surfaces, decorative laminates, edge bands, boards, flooring, furniture components, and building solutions. With manufacturing facilities, experience centres, and an extensive dealer network across the country, REHAU India serves both domestic and international markets, reinforcing the company’s long-term commitment to innovation, sustainability, and customer-centric solutions.

For more information, visit: www.rehau.com.in

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Navi Mumbai (Maharashtra) [India], April 17: There is a problem most brands never talk about openly. They have a great story. A product worth writing about. A milestone worth celebrating. But when it comes to actually getting that story into the hands of journalists, editors, and the audiences that matter, they hit a wall.

All Media Reach was built for exactly that moment.

Founded with a straightforward belief – that every brand deserves to be heard – All Media Reach has grown into one of India’s most trusted press release distribution and digital PR partners. And quietly, one campaign at a time, it is changing the way brands of all sizes show up in the media.

The Problem No One Was Solving

For years, press release distribution in India was either too expensive, too complicated, or too unreliable for most brands to take seriously. Large PR firms cater to large budgets. Smaller platforms lacked the reach. And brands in the middle – the ones with real stories and real ambitions – were left figuring it out on their own.

“We kept hearing the same thing from founders and marketing teams,” said Mr Ronak Pednekar, Founder and CEO, All Media Reach. “They knew they had something worth publishing. They just did not know how to get it published in the right places. That gap is what we exist to close.”

Making Distribution Actually Work

Every press release distributed through All Media Reach is matched to the right publications, the right audiences, and the right moment. From national business dailies and digital news portals to print newspapers, podcasts, and international wire services – the agency handles the complexity so brands can focus on what they do best.

The results speak for themselves. Brands that once struggled to get a single placement are now appearing in publications like Forbes, The Times of India, ANI, PTI, Business Standard, India Today, Hindustan Times, and dozens of other high-authority outlets – consistently, credibly, and without the chaos that typically comes with media outreach.

Digital PR With a Human Touch

In an industry that has become increasingly transactional, All Media Reach has built its reputation on something refreshingly simple – actually caring about the brands it works with.

Every campaign comes with dedicated account management, transparent reporting, and a team that treats each client’s story with the same seriousness it deserves. No cookie-cutter pitches. No generic distributions. Just thoughtful, strategic digital PR that is built around what makes each brand unique.

“We are not just sending out press releases,” Mr. Pednekar added. “We are helping brands build credibility – and that requires understanding them first.”

Who All Media Reach Works With

The agency’s client portfolio spans industries as diverse as healthcare, lifestyle, finance, technology, hospitality, and real estate. From first-time founders announcing their debut product to established brands managing a national campaign, All Media Reach has worked across the spectrum.

What the clients have in common is simple. They take their reputation seriously. And they want a partner who does too.

What the Numbers Look Like

• Press release distribution across 70 to 500+ media portals per campaign
• Placements in high DA publications, including The Times of India, Economic Times, Forbes, Business Standard, India Today, and more
• Print newspaper features across Delhi, Mumbai, Bangalore, and other major metros.
• Podcast and YouTube features for brands looking to build authority through conversation.
• International wire distribution reaching 500+ global publications

All Media Reach is not slowing down. With an expanding media network, new service offerings in the pipeline, and a growing roster of brands that are seeing real results, the agency is on a clear trajectory.

For brands that have been waiting for the right moment to invest in their media presence, that moment is now.

Because the brands that own their narrative today are the ones that will define their industry tomorrow.

About All Media Reach

All Media Reach is a Navi Mumbai-based PR agency helping brands across India build credibility, authority, and visibility in the media. With a network spanning 500+ publications, the agency offers end-to-end PR solutions including press release distribution, print media features, podcast placements, and international newswire syndication.

To know more, please visit – https://allmediareach.com/

Mumbai (Maharashtra) [India], April 17: FOY, the trailblazing beauty platform known for its expert curation and customer-first philosophy, is rewriting the rules of beauty discovery with its inaugural Consumer Review Event, set for 18th April at Alta Stella

In a bold departure from traditional launches and influencer-only previews, FOY is putting real people front and centre. This immersive event invites consumers to discover, test, and talk about products firsthand, creating a vibrant space for honest opinions and genuine connections between people and brands.

The afternoon kicks off with an influencer and media preview from 11:30am to 1:30pm, followed by the doors opening to everyone. With 100–150 expected guests, FOY’s event brings creators and skincare lovers together in a space designed for discovery, lively conversation, and authentic feedback, all in a relaxed, community-first setting.

Guests will discover a curated lineup of standout skincare brands: D’you, Dr. Su, Kiro, Haru Haru, Tirtir, Unfltrd, VT Cosmetics, Equalberry, to name a few. Rather than spotlighting a single product or category, FOY champions authentic discovery. Set against an inviting garden backdrop with curated food stalls, the experience encourages meaningful conversations that extend beyond beauty, fostering connection, curiosity, and community.

Speaking about the initiative, Bhavika Jain, Founder of FOY, shared:
At FOY, the consumer has always been the starting point of everything we build, from how we curate brands to how we design experiences. This event reflects that philosophy. It’s a space created not just for discovery, but for dialogue- where consumers can explore and engage without the pressure to purchase, and where we can listen closely to what truly resonates with them. For us, it’s about understanding evolving consumer needs and shaping FOY alongside our community, not in isolation.”

FOY’s Consumer Review Event is more than a milestone: it’s a statement of intent. By prioritising experience over promotion, FOY is building a transparent, trust-driven beauty ecosystem where customers lead the conversation, and brands listen.

Event Details
Event Name: FOY’s Consumer Review Event
Date: 18th April
Time: 11:30 am to 1:30 pm
Venue: Alta Stella
Expected Attendance: 100–150
Audience: Influencers & Consumers
Participating Brands: Eqqualberry, Unfltrd, TIRTIR and more
Tickets: https://in.bookmyshow.com/events/foy-s-consumer-review-event-skincare-edition/ET00492296

About FOY
FOY is an exceptional e-commerce platform offering personalised beauty and skincare solutions, transforming the way consumers experience beauty. Founded by Bhavika Jain, FOY blends expert guidance with AI-powered tools, including its signature AI Skin Test and AI Foundation Finder, enable customised care journeys for every individual, with the launch of an AI-driven, hyper-personalised app this May.

The platform features a curated assortment of over 100 international and homegrown brands, including Mary & May, Dear Doer, and Haruharu Wonder across skincare, makeup, haircare, and bath & body. FOY enables customers to discover products tailored to their unique needs, making beauty deeply personal rather than superficial.

Committed to innovation and discovery, FOY continues to introduce new brands and experiences that empower people to look and feel their best.

Digital Footprints:
Website: foyforyou.com
Instagram: @foy_foryou

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From campus tournaments to global championships – KRAFTON India has built the ecosystem, the audience, and the commercial case that puts India on the Global Esports Map

Bengaluru (Karnataka) [India], April 17: India is no longer an esports market on the horizon – it is the horizon itself. With over 500 million mobile gamers, a youth population where 65% are under 35, and data costs among the lowest on the planet, India has become the world’s most dynamic competitive gaming frontier. KRAFTON India has been at the forefront of this transformation, turning India’s gaming potential into a structured, thriving esports ecosystem. 

The gaming conglomerate today released definitive performance data for its BGMI Esports ecosystem in 2025 and the Battlegrounds Mobile India Series (BGIS) 2026 – numbers that not only validate the platform’s scale but establish it as one of the most commercially compelling esports properties in the Indian market.

In 2024, total BGMI esports viewership stood at 308.56 million. In 2025, that number tripled to 930+ million – a 201% increase in a single year. Its IPs together generated 984 million YouTube impressions and reached 86.78 million unique viewers in 2025 alone. This is not organic drift; this is a platform firing on all cylinders, with structured investment, expanded tournament formats, and a deepening community infrastructure driving every metric upward.

Further, the Battlegrounds Mobile India Series (BGIS) 2026 has already delivered landmark viewership figures that cement KRAFTON India’s position as the category leader. The 5th edition of the flagship event this year crossed 600,000 peak concurrent viewers on YouTube, with 360+ million total views, 420+ million impressions, and approx 20 million watch hours – making it the most-watched mobile esports event in Indian history. These figures represent an audience that brands cannot find anywhere else in Indian sport or entertainment: young, mobile-first, loyal, and growing at triple-digit velocity.

The commercial track record of the IP’s is equally strong. BGMI Esports has already earned the trust of some of India’s most recognised and forward-looking brands across consumer electronics, automotive, FMCG, and consumer services, with brands like iQOO, Realme, KIA, Monster Energy, Hero MotoCorp, and Swiggy already validating BGMI Esports as a high-reach, high-ROI activation platform. The convergence of mobile-first consumption, a 18–34 age bracket, and close to 1 billion views per year makes this arguably the most efficient brand-building vehicle in Indian youth media.

What separates KRAFTON India from every other esports operator in the country is the depth of its ecosystem investment. Since 2023, KRAFTON India has invested close to INR 20+ crore in prize money across four flagship IPs – BGIS, BMPS, BMSD, and the inaugural BGMI International Cup (BMIC) – which brought elite teams from South Korea and Japan to compete on Indian soil for the first time. The BGIS 2026 prize pool was raised to INR 4 crore, and through the BGMI Showdown, Indian teams now have a direct qualification pathway to the Global Championship. Beyond tournaments, KRAFTON India’s Campus Tour has reached IITs and other prestige 130+ colleges nationwide, the Rising Star programme nurtures emerging talent, and the Krafton India Awards formally recognise the country’s top gamers, streamers, and esports professionals.

About KRAFTON, Inc.

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally re-nowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit https://www.krafton.com/

About KRAFTON India

KRAFTON India is responsible for delivering premier mobile gaming experiences in the country, led by its flagship title BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 260 million downloads. Its diverse portfolio also includes titles such as Bullet Echo India, Road To Valor: Empires, CookieRun India, and Real Cricket, catering to a wide spectrum of Indian gamers. KRAFTON India has also played a pivotal role in shaping the country’s esports landscape through marquee tournaments such as BGIS and BMPS, setting new benchmarks for the development of grassroots talent, competitiveness, and fan engagement, while helping establish esports as a mainstream sporting and entertainment category in India. Beyond publishing games, KRAFTON India is committed to strengthening the digital entertainment ecosystem. Since 2021, the company has invested over $250 million in Indian startups across interactive entertainment, gaming, esports, and technology. The company also actively supports game development talent through the KRAFTON India Gaming Incubator (KIGI), enabling emerging developers with funding, mentorship, and strategic guidance. For more information, visit https://krafton.in/

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Mumbai (Maharashtra) [India], April 17: The quiet poetry of Lucknow’s famed Chikankari has found a new home in the heart of Mumbai. Saman, a brand deeply rooted in the heritage of Lucknow, has officially launched its newest store in Colaba, bringing with it the grace, intricacy, and soul of one of India’s most celebrated textile traditions. The excitement was palpable from the moment the doors opened.

Within the first few hours, influencers, guests, and eager shoppers crowded the store, each keen to experience and take home their share of authentic Chikankari, straight from the heart of Lucknow. Step inside, and it doesn’t feel like just another retail space. It feels like Lucknow has travelled thread by thread to Mumbai. At Saman, every piece carries a story. Hand-embroidered by skilled artisans using techniques passed down through generations, the garments reflect the delicate artistry that defines Lucknowi Chikankari. From airy cottons and fluid silks to sheer organza, the collection strikes a balance between heritage craftsmanship and contemporary silhouettes effortlessly relevant, yet deeply rooted. The brand’s journey is as much about people as it is about craft.

Founder Rukhsar Khan began her journey in 1999 in Lucknow, driven by passion and determination at a time when resources and platforms were extremely limited. Starting from scratch, she built the brand through sheer perseverance, laying a strong foundation without the support of modern tools like social media. Over the years, her vision has transformed Saman into a thriving collective of nearly 600 artisans. Deeply committed to preserving the traditional art of Chikankari, she has also introduced thoughtful fusion elements, while empowering women artisans from rural communities who continue to craft each piece with authenticity and care.

Speaking at the launch, Rukhsar Khan shared,

“For me, Saman is not just a brand, it’s an emotion tied to my roots in Lucknow. Every thread you see carries years of tradition, patience, and human touch. With our Colaba store, we wanted to bring that same warmth and authenticity to Mumbai, while also creating a platform where our artisans, especially women, can continue to grow and shine.

“The store launch was attended by Chief Guest Abu Azmi, who marked his presence at the event and extended his support to the brand’s journey. Actor Ayaz Khan also visited the store to congratulate the family and show his support on this special occasion. Often described as “the magic of Lucknow stitched into fabric,” Chikankari traces its origins back centuries ,evolving through time yet retaining its understated elegance. Saman captures this essence beautifully, blending traditional techniques with modern sensibilities to create pieces that feel both timeless and current. With its Colaba debut, the brand invites Mumbai to experience this magic up close, not just as fashion, but as a living, breathing art form.

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New Delhi [India], April 17: Dubai-based music distribution company SOCO Dü has officially announced its expansion into the Indian market, marking a significant step in its global growth strategy. The company has confirmed that its operations in India will commence from March 2026, with a strong focus on empowering independent artists and music labels across the country.

With the Indian music industry witnessing rapid growth in digital streaming and independent music production, SOCO Dü aims to provide artists and labels with seamless access to global streaming platforms while maximizing their revenue potential.

Officials from SOCO Dü stated that the company is committed to simplifying music distribution and helping creators focus on their craft while the platform handles the complexities of digital release and monetization.

“India is one of the fastest-growing music markets in the world, and we see tremendous potential in supporting artists and labels here,” said a spokesperson from SOCO Dü. “Our mission is to help creators generate maximum revenues and achieve sustainable growth by making music distribution simple, transparent, and hassle-free.”

Through its technology-driven distribution system, SOCO Dü will enable artists and labels to release their music across all major streaming platforms globally. The company also plans to leverage its partner networks in India to provide additional opportunities for artists, including marketing support, industry collaborations, and revenue optimization strategies.

“We want artists and labels to focus on creating great music while we take care of the rest,” another official from SOCO Dü added. “Through our partner ecosystem in India, artists will be able to access multiple growth opportunities and expand their reach across audiences worldwide.”

The company’s entry into India comes at a time when independent music is experiencing unprecedented growth, with streaming platforms driving global discovery for emerging talent.

With its launch in India, SOCO Dü aims to become a key partner for artists and labels looking to distribute their music efficiently while unlocking new revenue streams in the digital music economy.

About SOCO Dü

SOCO Dü is a Dubai-based music distribution company focused on providing digital distribution, revenue optimization, and growth opportunities for artists and music labels worldwide. The company works with creators to ensure their music reaches global streaming platforms while offering industry support through its growing network of partners.

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