Tag: Business

  • Double Bull Sponsors Filmfare South, Signals Shift In Indian Menswear Trends

    Double Bull Sponsors Filmfare South, Signals Shift In Indian Menswear Trends

    New Delhi [India], April 15: The recent sponsorship of the Filmfare Awards South by Double Bull has sparked interest in the fashion and film industries. The interesting part is that Double Bull is not a legacy luxury label, but a brand traditionally rooted in everyday menswear. One of the most followed award shows in South Indian cinema, Filmfare South has always been a place where style gets noticed. This time, the presence of a menswear brand added a new angle. Viewers noticed how fashion brands are slowly becoming part of big cultural events instead of staying limited to stores and ads.

    Videos shared on Instagram as a collaboration between Double Bull and Filmfare South also caught people’s attention. The post showed moments from the event, where fashion and celebrity presence came together naturally. The brand was not pushing products directly, but the content leaned into storytelling, which showed the focus of the brand on fashion. Many people felt that such collaborations look fresh and connect well with young audiences. 

    Men’s fashion in India has shifted clearly. The shift from formal wear to versatile and comfort-driven style is continuously growing. Earlier limited to office or occasion dressing, but now the fashion trends embrace individuality, mixing casual and formal pieces, which young consumers prefer. They want adaptable outfits that transition seamlessly between work and social settings. This change has pushed brands like Double Bull to rethink their designs. Industry observers say that cinema and celebrity culture have played a strong role in shaping these choices, as people often follow what actors wear on and off screen.

    Double Bull, once known mainly for classic formal wear, is now slowly building a more modern image. Its presence at Filmfare South shows that the brand is trying to connect with a wider audience. The focus appears to be on visibility through cultural platforms. Fashion experts say this is a smart move. It is because today’s audience prefers subtle branding over loud advertising. Some viewers also feel that the brand looks more relatable in real events than staged campaigns.

    The connection between cinema and fashion is not new in India. From early Bollywood days to today’s South film industry, actors have always influenced clothing trends. Events like Filmfare Awards South continue this tradition in a modern way. With brands like Double Bull becoming part of such platforms, the gap between fashion and entertainment is becoming smaller. This trend is likely to grow as more Indian menswear brands may enter pop culture spaces.

    Website – https://doublebull.in/
    Insta page – https://www.instagram.com/thedoublebullwagon?igsh=MWp2aG11bTFyeng0dA==

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  • Land & Leisure Homes Expo 2026 | 17 – 18 -19 April at Nehru Centre, Worli: India’s Premier Property Exhibition for Land, Villas & Second Homes in Mumbai

    Land & Leisure Homes Expo 2026 | 17 – 18 -19 April at Nehru Centre, Worli: India’s Premier Property Exhibition for Land, Villas & Second Homes in Mumbai

    Mumbai (Maharashtra) [India], April 15: If you’re planning to invest in NA plots, luxury villas, farmhouses, or second homes, the Land & Leisure Homes Expo 2026 (LLHE) is the must-attend real estate event this year.

    Strategically scheduled around the auspicious occasion of Akshaya Tritiya, LLHE 2026 brings together top developers, premium projects, and high-growth investment opportunities – all under one roof in Mumbai.

    Backed by Industry Leaders & Trusted Partners

    LLHE 2026 is supported by reputed real estate associations and partners, ensuring credibility and quality participation:

    • In Association With: SMART (South Metrocity Association of Realtors) & NAR India
    • Co-Sponsored By: Rupee Boss Financial Services, WBL, Soulista, Ascenta, SHRI Group, Shri Divine, Rising Space, Sensation Infracon, MSME Bharat Manch
    • Organized By: Spazemedia
    • Agency Partner: Brandniti
    • Associate Partner: Dreams Per Sq. Ft

    This strong backing makes LLHE one of the most trusted property exhibitions in India.

    Explore Real Estate Across India’s Top Investment Destinations

    At LLHE 2026, you can explore curated projects from high-demand locations:

    Mumbai | Lonavala | Karjat | Igatpuri | Pune | Konkan | Nagpur | Goa | Nashik | Mathura | Satara

    Whether you’re looking for a weekend home near Mumbai or a high-return land investment, you’ll find multiple options to compare.

    What Makes LLHE 2026 Unique?

    Unlike typical property expos, LLHE focuses on lifestyle-driven and investment-focused real estate:

    Property Categories:

    • Luxury Villas & Bungalows
    • NA Plots & Land Investments
    • Second Homes & Farmhouses
    • Residential Projects

    Investment Highlights:

    • Luxury Villas starting from ₹50 Lakhs*
    • NA Plots starting from ₹10 Lakhs*

    This makes it ideal for both first-time investors and seasoned buyers.

    Event Details – Plan Your Visit

    • Dates: 17th, 18th & 19th April 2026
    • Time: 3:00 PM – 7:00 PM (17th April)
    • Time: 10:00 AM – 7:00 PM (18th & 19th April)
    • Venue: Nehru Centre, Worli, Mumbai

    Centrally located in Mumbai, making it easily accessible for all visitors.

    Why Visit Land & Leisure Homes Expo 2026?

    LLHE is designed to help you make informed investment decisions:

    • 30+ Leading Developers
    • 200+ Verified Property Options
    • 5000+ Serious Buyers & Investors Expected
    • 15 Mn+ Digital Reach

    Key Benefits:

    • Compare multiple projects in one place
    • Meet developers directly (no middlemen)
    • Access exclusive expo-only offers
    • Discover high-growth land investment opportunities
    • Gain insights into second-home trends in India

    Free Entry + On-the-Spot Registration

    Visiting LLHE is simple and hassle-free:

    • FREE Entry for all visitors
    • On-the-spot registration available

    Walk in anytime during the event and start exploring.

    Who Should Attend?

    LLHE 2026 is perfect for:

    • Real estate investors
    • HNI buyers & second home seekers
    • First-time property buyers
    • Channel partners & brokers
    • Anyone looking for secure land investments in India

    Register Online to Skip the Queue

    Avoid waiting at the venue and get quicker access:

    https://landandleisurehomes.com/visit.php

    Final Thoughts

    From affordable NA plots to luxury villas, LLHE 2026 offers something for every investor.

    If you’re serious about real estate investment, second homes, or land ownership, this is the place to be.

    Register Now: https://landandleisurehomes.com/visit.php
    Or simply walk in and explore!

    Frequently Asked Questions (FAQs)

    1. Is entry to LLHE 2026 free?

    Yes, entry is completely free for all visitors.

    2. Do I need to register before visiting?

    No, you can opt for on-the-spot registration, but pre-registering helps you skip the queue.

    Register here: https://landandleisurehomes.com/visit.php

    3. What type of properties are showcased?

    You can explore:

    • NA Plots
    • Luxury Villas
    • Farmhouses
    • Second Homes
    • Residential Projects

    4. Are there affordable investment options available?

    Yes, investments start from:

    • ₹10 Lakhs for NA plots
    • ₹50 Lakhs for villas

    5. Can I meet developers directly?

    Absolutely. LLHE allows you to interact directly with developers, ensuring transparency and better deals.

    6. Is LLHE suitable for first-time buyers?

    Yes, it’s ideal for first-time buyers, as you can compare multiple options and get expert guidance.

    7. Where is the event being held?

    At Nehru Centre, Worli, Mumbai – a prime and easily accessible location.

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  • ETS India Strengthens South Asia Leadership to Drive TOEFL and GRE Growth

    ETS India Strengthens South Asia Leadership to Drive TOEFL and GRE Growth

    Karan Lalit, Executive Director, South Asia, TOEFL & GRE

    New Delhi [India], April 15: ETS has announced key senior leadership appointments for ETS India and South Asia, to further consolidate its leadership position by market expansion, strengthening partnerships with customers & institutions, and supporting test-taker success. 

    Karan Lalit joins as Executive Director, South Asia, TOEFL & GRE, while Pallavi Gupta has been appointed Director, Marketing, South Asia, TOEFL & GRE. Together, they will lead efforts to scale ETS’ regional presence, sharpen market relevance, and deepen customer and test-taker engagement in the region.

    Karan Lalit is a senior leader with extensive experience in international education. He brings deep expertise in channel management, institutional partnerships, and market expansion, having led complex portfolios across North America, South Asia, and other key regions. Prior to ETS, Karan has been in leadership roles at the Study Group and Shorelight. 

    The appointments come at a time when the study-abroad landscape is being reshaped by policy changes, shifting destination preferences, and a stronger focus on jobs and employability. Following the launch of the enhanced TOEFL iBT in January 2026, ETS is repositioning its regional strategy to drive its next phase of growth. As part of this, ETS is evolving its TOEFL approach to better align with how students prepare, apply, and succeed today, with a stronger focus on accessibility, relevance, and real-world academic and career outcomes.

    Commenting on the appointments, Mr Omar Chihane, Global General Manager – TOEFL, ETS said, “South Asia is one of the most dynamic markets for global education today, with students placing greater emphasis on outcomes, speed, and flexibility in their study-abroad decisions. For ETS, this is a clear priority market. Karan and Pallavi bring the kind of leadership we need at this point, combining deep experience in international education with strong brand and consumer marketing expertise. Their focus will be on building sharper market connections, responding faster to student needs, and ensuring TOEFL and GRE remain relevant in a rapidly changing landscape.”

    Karan Lalit said, “South Asia is a high-growth, high-potential market for international education, with increasing demand for trusted, globally recognized assessments. My focus will be on strengthening our institutional partnerships, expanding student access, and building a more responsive and scalable ecosystem for our world-leading assessments, TOEFL and GRE”

    Pallavi brings strong brand and consumer marketing experience across technology, mobility and lifestyle sectors, having led marketing at organizations such as Hero Cycles, Samsung, Panasonic, Harman, Logitech, and Sennheiser. As a strategic marketer, she’s successfully driven brand transformation, category growth and digital acceleration. 

    These appointments signal ETS’s continued focus on growth and scale in the region by driving value to the international assessment eco-system. 

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  • Thapar Institute’s Global Academic Leadership Summit 2026 Concludes with a Unified Vision for AI, Sustainability, and the Future of Higher Education

    Thapar Institute’s Global Academic Leadership Summit 2026 Concludes with a Unified Vision for AI, Sustainability, and the Future of Higher Education

    New Delhi [India], April 15: Thapar Institute of Engineering & Technology (TIET), Patiala, successfully concluded the Global Academic Leadership Summit 2026 on April 11–12, bringing two days of high-impact dialogue on the future of higher education to a close. Held across JW Marriott, Chandigarh and the TIET campus in Patiala, the summit was convened under the patronage of Mr. Gautam Thapar, Managing Trustee, Thapar Education Trust and President, TIET, and Mr. Rajeev Ranjan Vedrah, Member, Board of Governors, TIET, with Prof. Padmakumar Nair, Vice Chancellor, TIET, as Patron and Prof. Ajay Batish, Pro Vice Chancellor, TIET, as Co-Patron.

    The summit brought together an exceptional cross-section of global and Indian academic leadership — including faculty and directors from IITs (Delhi, Guwahati, Kanpur, Mandi, ISM Dhanbad), NITs (Warangal, Manipur, Raipur, Nagaland), IIM Ranchi, IIITs (Gwalior, Ranchi, Una), MANIT Bhopal, IISc Bangalore, and Goa Institute of Management, alongside international voices from Trinity College Dublin, University of Queensland, Tel Aviv University, and Virginia Tech. The summit was graced by Prof. Anil Sahasrabudhe, Chairman, National Educational Technology Forum (NETF) and Chairman, Executive Committee, NAAC, as Chief Guest, and senior industry leaders from Google, Atos, and American Express.

    The opening day’s two flagship sessions set a compelling tone. “Viksit Bharat @2047: Role of Universities in Nation Building” explored how institutions can drive India’s long-term development agenda, while Artificial Intelligence and Digital Transformation in Higher Education challenged leaders to move beyond incremental thinking — redesigning curricula, integrating emerging technologies, and building genuinely future-ready learning ecosystems.

    Mr. Gautam Thapar eloquently traced TIET’s journey from its founding through periods of crisis to its present standing, grounding his remarks in the institute’s enduring commitment to resilience, relevance, and social responsibility.

    Mr. Rajeev Ranjan Vedrah addressed what he called the “elephant in the room” — the complex realities of AI and the digital era. Framing his observations within the Viksit Bharat 2047 vision, he asserted TIET’s role as a proud private institution contributing to national development, and noted that the uncertainty ahead is matched by equal opportunity for institutions willing to innovate and lead.

    “The Global Academic Leadership Summit 2026 reflects our commitment to fostering meaningful dialogue on the future of higher education. As institutions navigate rapid technological and societal changes, it is essential to build frameworks that are inclusive, adaptive, and globally relevant — while contributing to national and global priorities” said Prof. Padmakumar Nair, Vice Chancellor, TIET

    Prof. Anil Sahasrabudhe congratulated TIET on seventy years of academic excellence, commending the institute for its distinctive ethos and the vision with which it organised the conclave. He highlighted key governmental initiatives in the education sector and emphasised higher education’s integral role in national capacity-building.

    Day 2 at the TIET campus deepened the conversation with sessions on Research Impact and Global Rankings — stressing the imperative for Indian institutions to raise their global research visibility — and Sustainable Development Goals (SDGs) and Academia–Industry–Society Collaboration, which examined how universities and industry can forge more purposeful partnerships to address global challenges. Senior leaders from Google, Atos, and American Express contributed industry perspectives to this session.

    The summit concluded with a valedictory session celebrating two days of extraordinary exchange. By convening some of the world’s finest academic and industry minds on Indian soil, Thapar Institute reaffirmed its commitment to advancing higher education and the collaborations forged here are set to shape institutions, policies, and partnerships for years to come.

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  • For the First Time Ever, BGMI Redeem Codes Now Offer Players a Chance to Win the Iconic M416 Glacier

    For the First Time Ever, BGMI Redeem Codes Now Offer Players a Chance to Win the Iconic M416 Glacier

    Bangalore (Karnataka) [India], April 15: KRAFTON India today announced the launch of a landmark new phase of redeem code drops for BATTLEGROUNDS MOBILE INDIA (BGMI) – and for the first time in the game’s history, players have a chance to unlock the legendary M416 Glacier, one of the most coveted weapon skins in the BGMI universe, through a redeem code. What was once attainable only through in-game purchases or limited events can now be won by players simply by being among the first to redeem an exclusive Glacier Spin Token code. This is a first of its kind for BGMI. 

    Building on strong player participation in previous drops, today marks Day 1 of a structured rollout running through July 9, 2026 – introducing a more targeted reward mix combining high-demand cosmetics with limited-access items that tap into community favourites. 54 redeem codes are live today – comprising 5 exclusive M416 Glacier Spin Token codes and 49 general reward codes.

    “The M416 Glacier has always been BGMI’s most aspirational item – the one every player wants, and few have ever held. Giving our community a genuine shot at winning it through a redeem code is something we’ve never done before, and it reflects how deeply we listen to what players want. This phase of redeem codes is our most ambitious yet – not just in scale, but in what it represents: our commitment to making legendary in-game experiences accessible to every player in India, not just those who can spend. We want every BGMI player to feel that today could be the day they finally get the Glacier,” said Srinjoy Das, Director of Marketing and BGMI Product Management, KRAFTON India.

    The M416 Glacier is not just a skin – it is a symbol. Since BGMI’s launch, it has consistently ranked as the most aspirational weapon upgrade in the game, a marker of prestige that millions of players have wanted but few have held.

    The new phase of redeem codes are designed to build a consistent reason for players to return, check channels, and stay engaged with BGMI throughout the season. Each code drop is curated, not generic: rewards have been selected to reflect community favourites, rarity-driven demand, and the in-game moments that matter most to BGMI’s 260 million-strong player base.

    Redeem codes are valid until July 9, 2026, and will be released daily on BGMI’s official channels.

    M416 Glacier Token Codes: 

    1. LHZCZ4HK78PHPDJS
    2. LHZDZFSK5PDV3U3G
    3. LHZEZBHSEAGAGNSA
    4. LHZFZNQET4F69Q4P
    5. LHZGZVFPXQBMDAUU

    General Redeem Codes:

    1. KEZCZXK7QAAGJCXA
    2. KEZDZEJKC9JK67HA
    3. KEZEZGQS7XT4XHTD
    4. KEZFZ4P6DTFKTANP
    5. KEZGZTVKKG4WWDMK
    6. KEZHZGATPSGK6PMT
    7. KEZIZ8JKPCNH9K63
    8. KEZJZ7PCXTCC68MB
    9. KEZKZMENAKJMXTQW
    10. KEZLZAX83K8PQHKH
    11. KEZMZ7AK3QWWSPDQ
    12. KEZNZJM36MT34QS4
    13. KEZOZEVF6VVG9MGM
    14. KEZPZKFQQ973UXD5
    15. KEZQZEF4ANDC6JPV
    16. KEZRZPMKK9G539DG
    17. KEZVZS3ASM35WEPU
    18. KEZTZPMSXNWNKVEF
    19. KEZUZHBV9GRKVMFD
    20. KEZBAZA479UU6G78
    21. KEZBBZ3PPQK6FVV9
    22. KEZBCZKA9WTPQ4DR
    23. KEZBDZHCDTBNDXB5
    24. KEZBEZG37HPPVPXC
    25. KEZBFZDKBCQ56DTP
    26. KEZBGZGEFBTFPF5C
    27. KEZBHZXHFDRE6KWH
    28. KEZBIZKD7GGNWRPM
    29. KEZBJZ4RFTVS3CAP
    30. KEZBKZBJQU6NRCHE
    31. KEZBLZJ6R7HEJECV
    32. KEZBMZ89MMJ3F5XG
    33. KEZBNZ9TCK6QMWHC
    34. KEZBOZA9F9JGN5KF
    35. KEZBPZ4TD77MBTGV
    36. KEZBQZNJ8D5B5CH4
    37. KEZBRZP3DCU36BC7
    38. KEZBVZQ7EECFUUFH
    39. KEZBTZQFBJRSS8RD
    40. KEZBUZVAXUC4KVRQ
    41. KEZCAZCUH5WFA7RA
    42. KEZCBZ94E95QSVD9
    43. KEZCCZX5VDFGW5T8
    44. KEZCDZ7G7QKVD4DG
    45. KEZCEZUBQHSJV654
    46. KEZCFZHTC3MN4QJF
    47. KEZCGZ8R45CKQAWT
    48. KEZCHZ7EURKM7XRN
    49. KEZCIZ8GRCRTMC3K

    Steps to redeem:

    Players can follow these simple steps to claim their rewards:

    • Step 1: Go to the Redeem section on BGMI’s official website www.battlegroundsmobileindia.com/redeem
    • Step 2: Enter your Character ID
    • Step 3: Enter the Redemption Code
    • Step 4: Enter the verification/ Captcha code → A message will confirm ‘Code redeemed successfully’
    • Step 5: The reward will be delivered via in-game mail

    Rules to Remember:

    • A maximum of 10 users can redeem each code on a first-come, first-served basis
    • A user cannot redeem a code twice
    • If a player is among the first 10 users to successfully redeem the code, a message will confirm ‘Code redeemed successfully’. If not, users will see ‘Code expired’ or a similar expiry message
    • Each user account can redeem only one code per day
    • Redeem codes cannot be used via guest accounts
    • Rewards to be claimed within 30 days of receiving the in-game mail post, after which the mail gets deleted.

    For the latest updates, follow BGMI’s official YouTube, Instagram, and Facebook pages.

    About KRAFTON, Inc.

    Headquartered in Korea, KRAFTON, Inc. is a global game developer and publisher dedicated to pioneering unforgettable worlds for players everywhere. Founded in 2007, KRAFTON brings together a diverse portfolio of studios including PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks, inZOI Studio, JOFSOFT, Eleventh Hour Games, OmniCraft Labs, Olivetree Games, Loonshot Games, and 9B STUDIO. Each is united by a commitment to bold imagination and breakthrough game-making. KRAFTON’s franchises and titles include PUBG: BATTLEGROUNDS, PUBG MOBILE, PUBG: BLINDSPOT, inZOI, Subnautica, MIMESIS, Hi-Fi Rush, Dinkum, TERA, My Little Puppy, and more. Guided by its vision to pioneer the path to players’ dreams, KRAFTON is focused on building franchises that last and delivering experiences that resonate with players around the world. For more information, visit www.KRAFTON.com.

    About KRAFTON India

    KRAFTON India is responsible for delivering premier mobile gaming experiences in the country, led by its flagship title BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 260 million downloads. Its diverse portfolio also includes titles such as Bullet Echo India, Road To Valor: Empires, CookieRun India, and Real Cricket, catering to a wide spectrum of Indian gamers.

    Beyond publishing games, KRAFTON India is committed to strengthening the digital entertainment ecosystem. Since 2021, the company has invested over $250 million in Indian startups across interactive entertainment, gaming, esports, and technology. Furthermore, KRAFTON has also launched the KRAFTON India Unicorn Growth Fund, a Rs 6,000 crore fund, set up jointly with South Korean technology giant, Naver and financial services major Mirae Asset, and which is aimed at supporting high-potential startups and accelerating the growth of India’s next generation of global technology leaders. The company also actively supports game development talent through the KRAFTON India Gaming Incubator (KIGI), enabling emerging developers with funding, mentorship, and strategic guidance.

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  • Sterling Biotech Resolution Achieves INR 9,800 Crore Recovery, Delivering a Clear Win–Win Outcome

    Sterling Biotech Resolution Achieves INR 9,800 Crore Recovery, Delivering a Clear Win–Win Outcome

    New Delhi [India], April 15: In one of the more expansive financial resolutions in recent corporate history, the Sterling Biotech matter has culminated in a substantial ₹9,800 crore recovery. Delivered by industrialist Nitin J. Sandesara and his group, the resolution reflects a structured and comprehensive settlement, resulting in a balanced outcome for both the lending institutions and the promoters.

    The genesis of the matter can be traced to an initial reference amount of ₹5,383 crore. Over the course of the proceedings, the group demonstrated a sustained approach toward financial compliance and restitution. A sum of ₹3,507 crore was directly transferred to the consortium of lenders, while an additional ₹1,192 crore was realised through established liquidation mechanisms.

    In the final phase, a significant settlement deposit was placed on record before the Supreme Court of India. As noted in its compliance order dated December 17, 2025, “the amount deposited comes to Rs. 51,11,43,36,390.40/-. When aggregated with prior recoveries, the total realised value stands at approximately ₹9,800 crore.

    This cumulative recovery, notably exceeding the originally referenced amount, underscores the scale and completeness of the resolution. For the lending institutions, this translates into a substantial and value-accretive recovery, reinforcing financial closure after a prolonged process.

    At the same time, the promoters have achieved full and final settlement through demonstrated financial commitment across multiple stages. With all obligations addressed, the matter has reached a point of closure, allowing for a forward-looking reset.

    Recognising the extent of recovery and the consensus achieved, the Court directed that the matter be treated as fully resolved, bringing the proceedings to a close. This effectively concluded all associated processes, marking the end of a long-standing financial dispute.

    In early April 2026, attention turned toward completing the remaining formalities. During the proceedings, it was submitted that a balance amount of ₹45,70,522 would be deposited to fulfil the last procedural requirement under the settlement framework.

    The deposit was completed on April 13, 2026, thereby giving full effect to the settlement and closing all pending aspects of the matter.

    Taken together, the resolution represents a rare instance where a large-scale financial matter has reached closure with clear outcomes on both sides, substantial recovery for lenders, and complete settlement for the promoters. It reflects a process where financial discipline, structured execution, and eventual alignment have resulted in a mutually conclusive outcome.

  • The BL and GL Publishing House Indian Fandom Has Been Waiting For Is Here

    The BL and GL Publishing House Indian Fandom Has Been Waiting For Is Here

    Mumbai (Maharashtra) [India], April 15: The danmei reader who taught themselves enough Mandarin to read ahead of the official translation. The Thai BL fan who built a 40-page episode wiki at midnight. The Wattpad writer sitting on a 200,000-word omegaverse manuscript, who has never once been told it deserves to exist in print.

    They all have one thing in common. Traditional publishing has never spoken to them directly.

    Until now.

    Bright Tide Studios is India’s first founder-led publishing house built entirely around Boys’ Love and queer romance. Fantasy worlds. Historical courts. Mythological settings. Magic systems. The full emotional devastation of a great danmei novel, rooted in South Asian imagination and completely unwilling to apologise for what it is.

    Indian queer fiction has always carried weight. It has told true, necessary stories about what it costs to exist as a queer person in this country, and that work matters. But there is a whole other hunger that nobody has fed yet. The readers who want vampires and omegas and guide verse epics. The ones who want a dark ML in a fantasy Mughal court with a court-mandated smile and a 400-page slow burn and a love so consuming it becomes genuinely dangerous. The ones who have been reading translated Chinese web novels and self-subtitling Thai dramas because nothing closer to home has ever given them what they actually want.

    Representation as an obsession. As a fandom. As something that breaks your heart across three rereads and still has you making playlists for the ship.

    “The story doesn’t end on the last page. That’s where the fandom starts.”

    Bright Tide is built around a single, stubborn idea: the best fandoms are not created by marketing departments. They grow slowly, in community spaces, by people who already care. So the studio builds its reader community before the book drops, not after. Character reveals, world-building fragments, Discord servers, aesthetic mood boards for a story that does not have a cover yet. By the time the book exists, the fandom already does.

    This is not a new idea in fandom spaces. It is a completely new idea in Indian publishing.

    The commercial case has already been made elsewhere. When Mo Xiang Tong Xiu’s novels were officially translated into English, multiple titles debuted simultaneously on the New York Times Best Seller list. The demand is not a theory. Indian publishing just has not shown up for it.

    Bright Tide is also looking for the writers. The ones on AO3 with 50,000 hits and no agent. The ones on Wattpad with a readership that would follow them anywhere and no publishing pathway to offer them. South Asian writers building queer fantasy worlds for free, right now, for audiences that are clearly hungry for exactly what they are making. The studio offers editorial support, professional publishing, and a marketing model designed around fandom activation rather than traditional book promotion. No stripping the queerness for a wider audience. No asking the story to be something safer. Two packages, full transparency, one founder working directly with one author at a time.

    By publishing in English, Bright Tide reaches not just Indian readers but the entire South Asian diaspora, readers in the UK, the US, Canada, Australia, who grew up inside the same fandom culture and have spent years waiting for stories that reflect their imagination without compromise.

    The readers are already here. They have been here. They have been importing their stories in Google Drive PDF links and auto-generated subtitles and fan translations that existed before the official ones did.

    Bright Tide Media Studios is just the first Indian publishing house to finally show up.

    About Bright Tide Media Studios

    Bright Tide Studios is a founder-led independent publishing house for queer romance that does not ask stories to shrink. Based in Mumbai. Built specifically for South Asian BL and GL writers who have been carrying entire fandoms on self-publishing platforms without editorial support, professional design, or financial backing. That changes here.

    Contact 

    Email: agent@brighttidestudios.com

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  • IICMA 2026 brings the World to New Delhi for a Celebration of Global Cake Artistry

    IICMA 2026 brings the World to New Delhi for a Celebration of Global Cake Artistry

    New Delhi [India], April 14: The second edition of the India & International Cake Magazine Awards (IICMA) 2026 concluded on a high note in New Delhi, positioning the capital as a vibrant meeting point for the global cake artist community. The evening, held at Bel-La Monde Hotel, brought together leading cake artists, National and International judges, and industry professionals, further cementing India’s growing influence in the international edible arts space.

    With over 40 awards presented across diverse categories, the awards celebrated excellence spanning cake artistry, wedding cakes, sugar art, and emerging segments, recognising both established names and rising talent. What set the evening apart was its ability to seamlessly bring together home bakers, independent creators, and globally acclaimed artists on one stage, creating a rare, inclusive ecosystem within the industry.

    Conceptualised by internationally acclaimed cake artist Tina Scott Parashar, IICMA continues to bridge Indian talent with global benchmarks. Building on the momentum of its debut edition, the 2026 awards saw increased international participation and a stronger emphasis on credibility, backed by a structured and unbiased evaluation process.

    Among the top honours, the Global Excellence Award was presented to Edna and Vanik of Enamor Cake, while the India Excellence Award was awarded to Rumana JaseelAlena Ujshag was recognised as Global Sugar Artisan Extraordinaire, and Samie J Ramachandran received the Sugar Artisan Extraordinaire India title. Megha Kwatra Madan was honoured as Best Teacher, while Zareen Shaukat Shaikh and Rushina Mehrotra were recognised for their work in pastry and celebration cake artistry. The awards also marked a first for the industry by recognising cake content creators at both India and international levels, with Diya Pal awarded Cake Content Creator India and Lara Mason recognised as Cake Content Creator International, along with several other awardees across categories.

    IICMA

    The event featured a distinguished panel of international guests and expert judges, including David Close (UK), Kelly Jane (UK), Alena Ujshag (Ukraine), Mariya Ozturk (Turkey), Lucie Charvatova (Czech Republic), Edna and Vanik of Enamor Cake (Armenia/Iran), and Larysa Rybchuk (Ukraine), bringing diverse global perspectives to the judging process.

    Speaking at the event, Tina Scott Parashar, Founder and Editor of India & International Cake Magazine, said, “IICMA was created with a clear vision to build a platform in India that reflects global industry standards while remaining accessible to artists at every level. The response this year has been extremely encouraging and reinforces the importance of creating spaces that prioritise merit, visibility, and meaningful opportunities for artists.”

    Designed as a large-format live experience, the evening stood out for its high-energy format, strong visual presentation, and a sense of community that extended beyond competition. The platform brought together participants from across experience levels, connecting them with global peers while fostering recognition and industry engagement.

    The awards were presented by Achyutam, with Rainbow Dust as the Powered by PartnerUnox as the Signature Partner, and Tourism & Hospitality Skill Council (THSC) as the Knowledge PartnerBig FM joined as the Radio Partner, while D’licious Magazine came on board as the Print Media Partner.

    The event was further supported by Platinum partners Fab flavours, Packing Packers, Arife Lamoulde, and Catch Spices; Gold partners Omkraft, Madhav Enterprises, and The Cake Decor; Silver partners Malas, Wow Decoratives, and School of Bakery & Culinary Art (SBCA); along with gift sponsors Bakersville, Megha Kwatra Madan, and Tasty Crafts, all of whom played an integral role in bringing the platform to life.

    Over the years, IICMA has evolved into an important platform for a rapidly growing community of home bakers, small businesses, and professional cake artists who often operate without access to larger industry networks. By combining international exposure with a credible evaluation process, the platform continues to open new avenues for recognition and growth.

    The India & International Cake Magazine Awards continues to establish itself as a credible and inclusive platform that recognises excellence while strengthening connections between Indian and international cake artists, further contributing to the global evolution of the industry.

    India & International Cake Magazine is a global platform dedicated to showcasing cake artists and edible art from India and around the world. Through its growing community and initiatives, it promotes talent, encourages skill development, and builds meaningful connections within the global cake industry.

  • Lanchulal KS Honored as Business & Entertainment Personality of the Year at Times Business Awards 2025–26

    Lanchulal KS Honored as Business & Entertainment Personality of the Year at Times Business Awards 2025–26

    Mumbai (Maharashtra) [India], April 14: In a moment of pride and recognition, Lanchulal KS was honored with the prestigious title of Business & Entertainment Personality of the Year at the Times Business Awards 2025–26, held across Mangalore, Mysore, and Hubli. The recognition was accompanied by an official Certificate of Excellence, marking a significant milestone in his inspiring journey.

    The Times Business Awards is a distinguished platform that celebrates individuals who have demonstrated exceptional performance, innovation, and leadership across various industries. Being recognized at such a reputable event highlights the remarkable impact Lanchulal KS has made in both the business and entertainment sectors.

    Lanchulal KS has consistently showcased a visionary approach, blending creativity with strategic business acumen. His contributions have not only elevated his professional standing but have also influenced and inspired many across industries. This award stands as a testament to his dedication, perseverance, and ability to create meaningful impact.

    Adding further strength to his growing influence is his association with Astra Group, which continues to expand its presence and reputation under dynamic leadership. Together, they are setting new benchmarks in excellence and innovation.

    Beyond his professional achievements, Lanchulal KS is widely respected as a philanthropist and social worker. His commitment to giving back to society and driving positive change reflects his strong values and leadership beyond business.

    With this recognition, Lanchulal KS continues to inspire a new generation of entrepreneurs and leaders, proving that dedication, vision, and purpose can create lasting success.

    Connect & Learn More:

    Team: Astra Groups Management
    Contact: +91 89513 09511

  • Merino Onboards Pankaj Kapur for New Campaign Spotlighting Health, Durability and Everyday Reliability in Furniture

    Merino Onboards Pankaj Kapur for New Campaign Spotlighting Health, Durability and Everyday Reliability in Furniture

    New Delhi [India], April 14: Merino Industries, a global leader in surface & interior solutions has announced the onboarding of Pankaj Kapur, a renowned & critically acclaimed actor for its latest brand campaign centered around Merino Marine Board. Known for bringing depth & authenticity to his performances, Kapur lends a strong sense of credibility as well as relatability into the arena of engineered boards that’s often overlooked but plays a defining role in how furniture performs over time.

    Conceptualized around real concerns within everyday homes, the campaign unfolds through a series of three short films. Each film focuses on a specific challenge that homeowners encounter across kitchens alongside wardrobes & furniture – thus drawing attention to the importance of the core material that supports visible finishes.

    Set within a lived-in home environment, the films are designed to feel familiar & grounded. Kapur takes on the role of a narrator who speaks directly to everyday experiences – thus imbibing storytelling to address functional problems associated with furniture.

    The first film addresses indoor air quality, an aspect that is increasingly influencing how people approach interior decisions. While furniture is associated with comfort, it is often the material used within it that can impact the air inside homes over time. The narrative highlights the presence of emissions that often go unnoticed, bringing attention to the importance of low-emission materials. Merino Marine Board, compliant with stringent European E1 emission standards, is presented as a solution that supports healthier indoor environments alongside long-term durability. Pankaj Kapur subtly highlights the toxicity surrounding us whether it be the traffic, society or technology where everything has its own set of cons, and then he puts light on how toxic fumes and cancer causing emissions can disrupt the comfort of home. Marine Board, which is also the lowest emission board in its category is then introduced as a solution to the viewers.

    The second film shifts focus to a widely observed issue in furniture: swelling (commonly referred to as “phoolna” in hindi). Exposure to moisture and water remains a constant across kitchens and utility spaces. Over time, this leads to deformation along with weakening & compromised performance. Through a simple and direct narrative, the film explains how boiling waterproof technology & strong moisture resistance help furniture retain its form and strength even in demanding conditions.

    The third film explores structural strength: a factor that directly influences the lifespan of furniture. Cabinets, wardrobes and shelves must carry weight while maintaining stability over repeated use. The narrative highlights the importance of load-bearing capacity as well as screw-holding strength, showing how a strong internal core helps prevent bending, loosening and long-term structural fatigue. Merino Marine Board is positioned as a reliable base that supports everyday furniture applications with consistency and strength.

    Across all three promos, the storytelling remains rooted in real-life usage. The home setting along with Kapur’s grounded narration creates a natural connection with the audience. The campaign’s central message, “Water se Safe, Health Rahe Great!”, brings together the ideas of moisture protection besides indoor safety & long-term reliability in a clear and memorable way.

    Commenting on the campaign, Mr. Manoj Lohia, Director at Merino Industries said, “In most conversations around interiors, attention tends to remain on surfaces and finishes. However, the true performance of furniture is shaped by the material that forms its core. With this campaign, the intent was to bring that understanding into the mainstream in a way that feels real and relevant. Pankaj Kapur brings a certain depth and honesty to the narrative, which allows these conversations to connect more meaningfully. Merino Marine Board has been developed keeping in mind the conditions that furniture is exposed to every day i.e. moisture & load besides repeated use, as well as the growing awareness around indoor environments. It shows our continued focus on materials that support durability, safety and long-term reliability. Through these films, we hope to encourage more informed choices, where performance and well-being are considered from the very beginning of the design process.”

    With this campaign, Merino continues to strengthen its approach towards communicating material innovation through everyday relevance. Through focusing on what lies beneath the surface, the brand brings attention to a critical yet often overlooked aspect of interiors, the role of the board that quietly defines how furniture performs over time.

    About Merino Industries Ltd

    Merino is a versatile manufacturer and marketer of Interiors Solutions with a wide collection of products for homes, offices, commercial and public areas. Sustainability is at the core of Merino’s strategy as they incorporate practices to minimize wastage and conserve water during production. Merino Group has come a long way since the launch of plywood in 1974 and subsequently with the launch of the high pressure laminates in 1981. Today Merino Group has a beautifully strong presence in over 80 countries with an annual turnover of over 245 million USD with diverse business interests that expand from Interior Architectural products to Information Technology to Food & Agro products. The Group has achieved the current leadership position by following its vision to compete at global level and has adapted the international technology while maintaining Indian ethos.