Tag: Business

New Delhi [India], April 01: India’s digital and startup ecosystem continues to expand rapidly, and platforms that enable real connections and practical learning are becoming increasingly important. In this direction, WebFair 25th Edition is set to be hosted in New Delhi, creating a space where business owners, creators, and digital professionals come together to exchange ideas and opportunities.

• Venue: Lajpat Bhawan Auditorium, New Delhi
• Date: 05 April 2026
• Time: 09:00 AM – 06:30 PM

With participation expected from over 200 attendees, the event aims to create a focused environment for collaboration and business-oriented discussions.

Registrations Open for Participants

Registrations for WebFair 25th Edition are currently live.

Register at: Webfair

As seats are limited, early registration is advisable for those interested in attending.

Designed for Today’s Digital Professionals

WebFair has carved out a niche as a platform focused on the practical side of digital growth. Instead of broad motivational talks, the event is structured around real use cases, tools, and strategies that professionals can apply immediately.

This year’s sessions will explore areas such as the following:

• Search engine visibility and ranking improvements
• Website infrastructure, including domains and hosting
• The growing role of AI in business workflows
• Content-led growth through platforms like YouTube
• Expansion strategies for early-stage startups

The idea is to simplify complex topics and make them usable for attendees across experience levels.

The Minds Behind WebFair

The initiative is led by Sumit Chopra and Pankaj Chopra, who have consistently focused on building a platform that supports the real needs of digital entrepreneurs.

Their approach has been centered around community building and knowledge accessibility, ensuring that attendees don’t just listen but also implement what they learn.

From Small Meetups to a Recognized Platform

Over time, WebFair has transitioned from a niche gathering into a recognized industry event. With multiple editions completed, it has developed a network of professionals who actively participate, collaborate, and grow together.

The 25th edition represents not just continuity but also the evolution of the platform into a more structured and impactful experience.

Industry Support and Collaborations

The event is backed by a group of ecosystem partners contributing across different domains:

• Title Partner – ConnectReseller
• Gold Partner – SastaHost
• Silver Partners – Pankaj Kumar SEO, WABA Connect

Supporting & Media Collaborations

• Ap Web World
• Chatora Point
• Surekhta Events
• DesigningBrain.com

Such collaborations enable the event to maintain quality while offering value-driven experiences to participants.

Strengthening Media Outreach

To maximize its media impact, WebFair 25th Edition has partnered with a Leading Press Release Agency in India, DesigningBrain.com, to strengthen its overall visibility and communication strategy.

In the previous edition, Jatin Batra, Founder of DesigningBrain and a PR Strategist, delivered a session at WebFair 24th Edition on the “Power of Press Releases”, highlighting how structured media communication can elevate brand perception and visibility. The session was highly appreciated by attendees.

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Mumbai (Maharashtra) [India], April 01:  Cupid Limited (BSE: 530843 | NSE: CUPID), a premier manufacturer and brand of premium male and female condoms, water based personal lubricants, IVD kits, deodorants, perfumes, almond hair oil, face wash, petroleum jelly and other FMCG Products, announced its strongest quarterly performance in the Company’s history, driven by robust growth across key business segments.

Cupid Limited is set to comfortably surpass its FY26 annual guidance of ₹335 Cr in revenue and ₹100 Cr in net profit, supported by strong execution, improving operating leverage, and sustained demand momentum.

Providing an outlook on future growth, Cupid Limited indicated strong visibility ahead, with expectations of achieving:

• Revenue of atleast ₹600 Cr in FY27

• Net profit margin in excess of 30%

The Company continues to operate from a position of strength, supported by

• Adequate raw material inventory, ensuring no near-term challenges from crude-derived inputs, with visibility secured for the next six months 

• Favorable currency environment, with steady USD-INR tailwinds supporting export realizations 

• Strong export growth outlook, with increasing traction across international markets expected to drive the next phase of expansion

Commenting on the performance, Mr. Aditya Kumar Halwasiya, Chairman & Managing Director, said, “We are pleased to report a record-breaking quarter, with performance exceeding our annual guidance on both revenue and profitability. This reflects the strength of our business model, disciplined execution, and growing global demand for our products.Looking ahead, we are confident of sustaining this growth momentum. With strong export tailwinds, stable input costs, and a well-secured raw material position, we are well positioned to scale our operations meaningfully over the coming years.Our focus remains on driving consistent growth, improving margins, and strengthening our global footprint as we work towards building a resilient, high-quality business.”

The detailed financial results for the quarter and year ended March 31, 2026 will be announced following approval by the Board of Directors.

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New Delhi [India], April 01: You have probably heard of AI tools that help you prepare for interviews.

Write your resume. Practice questions. Research the company. All useful, all happening before you walk in the door.

But what about the moment you are inside the interview and your mind goes blank? The live client call where you forget a key number? The team meeting where someone puts you on the spot?

That is the gap LazyJobSeeker.com was built to fill.

What Is LazyJobSeeker?

LazyJobSeeker is an AI assistant that works in real time, during your live professional conversations.

Most people looking for a tool like this search for things like:

• “AI tool to help during job interview”
• “real-time meeting assistant AI”
• “how to never blank during an interview”
• “AI that listens to my calls and helps me respond”

LazyJobSeeker is the answer to all of those searches.

It is not a chatbot. It is not another resume builder. It is an AI co-pilot that runs alongside your conversations and helps you respond with more clarity, speed, and confidence, in the moment that matters most.

Who Is It For?

Job seekers — If you have ever frozen during an interview, stumbled over a behavioral question, or struggled to articulate your experience clearly, LazyJobSeeker gives you real-time backup. You stay in the conversation. You stay composed.

Working professionals — Meetings happen every day. Client calls, internal standups, performance reviews, negotiations. LazyJobSeeker keeps you sharp across all of them without requiring you to memorize everything in advance.

Freelancers and consultants — When you are on a sales call or project scoping call, every answer matters. LazyJobSeeker keeps you precise and professional even when the conversation goes off-script.

How It Works

1. You join your interview, meeting, or call
2. LazyJobSeeker runs quietly in the background
3. It understands what is being discussed in real time
4. It surfaces relevant support, facts, talking points, suggested responses, exactly when you need them
5. You come across as sharp, prepared, and confident

No more scrambling. No more post-call regret about what you should have said.

Why This Is Different From Every Other AI Tool

Almost every AI product today is asynchronous. You write a prompt. You wait. You get an answer. Then you use it somewhere later.

LazyJobSeeker is built for the moment happening right now.

This is the category Silicon Valley largely overlooked: synchronous professional AI. AI that works at the speed of human conversation, not at the speed of a search engine.

Users who have experienced it describe it simply: “It feels like having a very smart friend who can answer anything.”

It was built by Ravi Teja Beere, a solo founder from Dharmavaram, Andhra Pradesh, who originally created it to survive his own freelance client meetings. He open sourced it, posted on LinkedIn, and months later a stranger messaged him asking where to buy it. The rest followed

organically: no venture capital, no paid growth, just a product that works.

Common Questions

Does it work for video calls?

Yes. It is built for the online professional conversations that dominate modern work, interviews, client meetings, team calls, and more.

Is it only for job seekers?

Despite the name, LazyJobSeeker is designed for any professional who wants to communicate better in live settings. The name reflects its origin story, but the product serves a much broader audience.

The Bottom Line

If you are a job seeker, a working professional, or someone ready to shift your career, this is the only AI assistant you need.

It does not replace your preparation. It makes your preparation actually count, in the moment when it matters most.

Try it at lazyjobseeker.com

LazyJobSeeker was built by Ravi Teja Beere, a solo founder and freelance developer from Dharmavaram, Andhra Pradesh. He originally built it just to survive his own client meetings, open sourced it, and six months later a stranger messaged him asking “where can I buy this?” and a company was born. Today it serves over 95,000 users globally with 15% month-over-month growth.

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Svadha Mackenna’s is more than an investment. It is a connection to home.

Hyderabad (Telangana) [India], April 01: The Indian real estate market has consistently been a magnet for Non-Resident Indians seeking secure, profitable, and emotionally fulfilling investment opportunities. Among the rising stars of Hyderabad’s property landscape, Svadha Mackenna’s in Kollur has emerged as a compelling choice for discerning NRI investors. This HMDA and RERA-approved gated community is capturing the attention of global Indians looking to invest in their homeland.

A Strategic Location That Delivers on Every Front

Kollur, positioned along Hyderabad’s prestigious Outer Ring Road, represents the perfect intersection of connectivity, growth potential, and quality of life. Key location highlights include:

• Just 3 km from Kollur Exit 2 on the ORR
• 18 minutes to Wipro Campus and major IT hubs including Microsoft, Capgemini, and Infosys
• 20 minutes to the Financial District, Hyderabad’s commercial nerve center
• 40 minutes to Rajiv Gandhi International Airport

This connectivity translates into sustained rental demand from IT professionals and corporate executives, a crucial consideration for NRIs seeking passive income streams.

Strong Capital Growth Backed by Location Fundamentals

Kollur’s growth is infrastructure-led, employment-backed, and future-focused, not speculative. Reputed educational institutions, healthcare centers, and expanding social infrastructure are strengthening Kollur’s livability index year after year. For NRI investors, this translates into:

• Consistent end-user demand
• Strong rental stability driven by IT professionals
• Long-term capital appreciation supported by infrastructure
• Lower investment risk compared to saturated city-center markets

World-Class Infrastructure Built for Tomorrow

Spread across 3.85 acres with 67.5% open space, the development comprises three elegant towers of G+14 floors housing 492 luxury apartments. The exclusive four-level Club Luxe offers amenities rivalling international residential communities:

• State-of-the-art fitness studio and gymnasium
• Swimming pool with deckside seating
• Indoor badminton, half basketball courts, and billiards room
• Professional crèche, spa, wellness center, and multi-purpose party halls
• Cricket practice nets, jogging tracks, EPDM children’s play areas, and grand party lawns

Technology, Sustainability, and Security

Svadha Mackenna’s integrates smart features designed for NRI convenience and remote management:

• Smart lock systems and CC cameras with strategic coverage
• EV charging points, solar lighting, and rainwater harvesting
• Smart metering systems for water and electricity
• 100% DG backup and sewage treatment plants
• Solar fencing, intercom facility, and smart security access systems

A Complete Living Ecosystem

• Samashti International School (2 mins), Delhi Public School (5 mins), Open Minds A Birla School (9 mins)
• Indian School of Business (20 mins), University of Hyderabad (25 mins)
• Citizens Hospital (20 mins), Care Hospital Gachibowli (28 mins), Apollo and KIMS Hospitals (35 mins)

Developer Credibility: A Trusted Builder in Hyderabad

Svadha Projects has built a strong reputation as a trusted builder in Hyderabad, known for delivering residential communities that meet international standards of quality, design, and liveability. With full RERA compliance, premium material specifications, transparent documentation, and a track record of timely delivery, Svadha Projects gives NRI investors the confidence they need when purchasing property from abroad. Svadha Mackenna’s is a testament to the developer’s commitment to creating homes that are not just well-built but thoughtfully designed for the way modern families live.

Why Act Now

• Pre-possession pricing offering better value than post-completion rates
• A strong 10.50% annual growth trajectory
• Limited inventory across three towers with possession from December 2026
• RERA compliant under TS RERA No: P01100005647

For NRIs, Svadha Mackenna’s is more than an investment. It is a connection to home, a plan for return, and a foundation for generational wealth.

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Mumbai (Maharashtra) [India], March 31: ABS Marine Services Limited (NSE: ABSMARINE), one of the leading maritime companies offering comprehensive services in Ship Management, Vessel Ownership, Marine and Port Services, has entered into a contract to acquire an Offshore Support/Supply Vessel (MPSV) from the international market.

The vessel is expected to be delivered during the first quarter of FY27 (April 2026 – June 2026) and will form part of the Company’s growing owned fleet.

Acquisition Highlights

• Vessel Type: Offshore Support/Supply Vessel (MPSV)
• Expected Delivery: Q1 FY27 (April – June 2026)
• Source: International Market
• Strategic Purpose: Strengthening owned fleet and offshore capabilities

Strategic Impact

The contract for the Offshore Support/Supply Vessel (MPSV) represents a continued step in the company’s strategy to expand its owned fleet and enhance its offshore service capabilities. The addition is expected to improve operational efficiency by reducing dependence on third-party vessels, while supporting better margin realization through asset-backed operations.

Furthermore, the expanded fleet will enable the Company to participate in higher-value offshore assignments and provide greater control over service delivery. In the backdrop of a growing strategic emphasis on energy security and self-reliance in India, amid rising global supply uncertainties and geopolitical disruptions, driving a renewed push towards domestic exploration and diversified sourcing of hydrocarbons.

In line with this broader shift, the government has opened up a significant portion of offshore areas for exploration and is encouraging increased upstream activity to reduce import dependence. This is expected to drive sustained demand for offshore exploration and support services, creating long-term opportunities for the Company.

This development is aligned with the Company’s long-term vision of strengthening its presence in offshore and marine infrastructure segments, thereby supporting sustainable growth and improved revenue visibility.

Commenting on the Financial Performance Captain P.B. Narayanan, Managing Director of ABS Marine Limited said, “Entering into this contract marks another important milestone in our journey towards strengthening our owned fleet and offshore capabilities. This addition will enhance our ability to meet evolving client requirements and position us to capitalize on emerging opportunities in the offshore segment.

We remain focused on building a strong asset base that supports long-term growth and operational excellence.”

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Guidance for full-year 2026: EBITDA pre exceptionals expected to be between EUR 450 and 550 million

Mumbai (Maharashtra) [India], March 31: A market environment that remained weak and high levels of geopolitical uncertainty characterized the 2025 fiscal year for specialty chemicals company LANXESS. At EUR 5.673 billion, revenue was down 10.9 percent from the previous year’s figure of EUR 6.366 billion. EBITDA pre exceptionals decreased by 16.9 percent, falling from EUR 614 million in the previous year to EUR 510 million. The EBITDA margin pre exceptionals for the full year was 9.0 percent, compared with 9.6 percent in the prior year.

This development was primarily driven by persistently weak demand in nearly all customer industries, coupled with correspondingly lower sales volumes. Lower purchase prices for raw materials and ongoing price pressure from the Asian region in some businesses led to a reduction in selling prices. Additionally, the decline in operating results was due to the absence of earnings from the Urethane Systems business unit after its sale on April 1, 2025, as well as adverse currency effects.

“2025 was an extremely tough year for the entire chemical industry and for LANXESS as well. For 2026, we expect to see positive momentum in the second half of the year at the earliest, for example through the German government’s infrastructure stimulus program,” said Matthias Zachert, LANXESS CEO. “For us, therefore, the guiding principle for 2026 remains: We control the things we can control. That means continuing to cut costs, streamline processes, and create new market opportunities.”

For the full year 2026, the company expects EBITDA pre exceptionals to be between EUR 450 and 550 million.

Further cost-cutting measures

LANXESS has launched additional cost-cutting measures for 2026 aimed at generating permanent annual savings of around EUR 100 million by the end of 2028. To achieve this goal, the company plans to cut 550 additional jobs—about two-thirds of them in Germany—in addition to maintaining strict cost discipline at all levels. Administrative functions are primarily affected. The job cuts are to be implemented as socially responsible as possible through natural staff turnover and demographic effects.

LANXESS had already announced optimizations in its production network in August 2025. These optimizations are expected to generate permanent annual savings of approximately EUR 50 million, resulting in total structural cost savings of around EUR 150 million planned by the end of 2028.

Additionally, the company is reducing labor costs in the short term. For employees covered by collective bargaining agreements, LANXESS has agreed to a 35-hour workweek through the end of the year. For management and employees who are not covered by a collective bargaining agreement, there will be no raise in base salaries.

Through the “FORWARD!” action plan initiated in 2023, LANXESS has already been achieving permanent annual savings of around EUR 150 million since the end of 2025.

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Ahmedabad (Gujarat) [India], March 31: VMS TMT Limited (“VMS” or “the Company”), one of the leading players in the steel and TMT bar manufacturing sector, is pleased to announce that its credit ratings for bank facilities have been reaffirmed by Infomerics Valuation and Rating Ltd., reflecting the Company’s stable financial profile and consistent operational performance.

The total bank facilities rated stand at ₹273.93 crore, comprising:

• Long-term Bank facilities: ₹154.83 crore, rated IVR BBB / Stable (Reaffirmed)

• Short-term Bank facilities: ₹119.10 crore, rated IVR A3+ (Reaffirmed)

The reaffirmation of ratings underscores VMS TMT’s strong credit fundamentals, prudent financial management, and stable business outlook. The “Stable” outlook indicates sustained confidence in the Company’s ability to maintain its operational and financial performance in the near to medium term.

This rating action takes into account the Company’s consistent operating performance, stable revenue visibility, and its established presence in the steel industry. It also reflects VMS TMT’s ability to effectively manage its working capital requirements and maintain healthy relationships with its banking partners.

Positive Impact
The reaffirmed ratings are expected to enhance stakeholder confidence, improve access to capital, and support the Company’s future expansion and growth plans.

Disclaimer: This article is for informational purposes only and does not constitute financial advice.

New Delhi [India], March 31:  SHARP Business Systems (India) Pvt. Ltd, a wholly owned subsidiary of SHARP Corporation, Japan, has announced the launch of a new range of window air conditioners in India, including the country’s first window AC with active air purification powered by its patented Plasmacluster technology. By releasing positive and negative ions into the air, the technology helps reduce bacteria, allergens, and odours while maintaining effective cooling. The new lineup includes the Ryohu (inverter) and Ryohu-FS (fixed-speed) models, available across multiple capacities and star ratings, aimed at addressing the cooling needs of Indian households. All newly launched Window AC models come with 5 years’ comprehensive warranty, reinforcing SHARP’s commitment to quality, durability, and customer peace of mind.

The new range has been built to handle Indian summer conditions, offering cooling performance even at temperatures up to 52°C. Features such as a twin rotary inverter compressor, turbo mode, and Coanda airflow are designed to deliver faster and more uniform cooling across the room. The inclusion of a 4-in-1 convertible mode allows users to adjust cooling capacity based on requirements, helping optimise energy consumption. Across both inverter and fixed-speed models, SHARP has also focused on durability and ease of use, with features such as 100% copper condensers, anti-corrosion coating, multiple operating modes, and auto-restart functionality.
 
 Commenting on the launch, Mr Osamu Narita, Managing Director of SHARP Business Systems (India), said, “India is an important market in SHARP’s global growth journey, and we are committed to expanding our footprint with technology that anticipates future consumer needs. SHARP’s legacy is built on original innovation and uncompromising quality, and we aim to bring solutions that seamlessly integrate into modern lifestyles. Through continuous innovation, we strive to enrich lives and contribute to a smarter, more comfortable future.“

“This launch reflects SHARP’s continued commitment to bringing advanced and future-ready air conditioning solutions to Indian homes,” said Mr Mimoh Jain, Chief Business Officer – SHARP Appliances Division. “This launch reflects SHARP’s vision to redefine home comfort by combining advanced cooling technology with intelligent and health-focused innovations. With decades of expertise shaping the art of cooling, SHARP continues to evolve climate solutions that enhance everyday living and deliver a differentiated, future-ready experience for Indian consumers.” 

Product features

Ryohu Inverter Window AC Series (Top Throw): 

The Ryohu inverter window AC series (top throw) is offered in a 1.45-ton configuration with a cooling capacity of 5100W and is available in both 3-star and 5-star energy ratings, catering to consumers looking for efficient and flexible cooling solutions. Designed to perform in Indian summer conditions, the range supports cooling in ambient temperatures of up to 52°C.

It incorporates twin motor technology along with turbo mode to enable faster cooling, while Coanda airflow and 4-way auto swing help ensure more uniform air distribution across the room. Multiple operating modes, including auto, cool, dry, and fan, allow users to customise performance based on their requirements.

The range also includes a 4-in-1 convertible mode that enables users to adjust cooling capacity across different levels, helping optimise energy consumption. From a usability standpoint, the air conditioners are equipped with a touch panel acrylic display and LED indicators for ease of operation, along with features such as auto-restart and an energy-saving mode to support convenient day-to-day use. Select models are also equipped with SHARP’s Plasmacluster technology, which helps reduce bacteria, viruses, allergens, and odours, thereby improving indoor air quality while cooling.

Ryohu Fixed-Speed Window AC Series:
 The Ryohu-FS fixed-speed window AC series is available in capacities ranging from 1.41 ton to 1.70 ton, with cooling capacities between 4950W and 5975W, and is offered in 2-star and 3-star energy ratings. The range is designed to deliver dependable and heavy-duty cooling performance suited for everyday use.

Built to operate in high ambient temperatures of up to 52°C, the series combines turbo cooling with long air throw of up to 18 metres, enabling effective cooling across larger spaces. Multiple operating modes such as auto, cool, dry, and fan provide flexibility in usage across different conditions.

The range is designed with a focus on durability and long-term performance, incorporating 100% copper condensers, anti-corrosion blue fin coating, and dust filters. It also uses eco-friendly R32 refrigerant and is built in line with SHARP’s Japan 7 Shield framework, which ensures reliability and safety under demanding conditions. All models come with a 5-year comprehensive warranty.

Japan 7 Shields – Built for India’s Harsh Conditions

SHARP Window ACs are engineered with Japan 7 Shields, SHARP’s comprehensive quality and durability framework ensuring superior reliability and safety.

Pricing and Availability
 Ryohu FS (Fixed Speed) starts from ₹34,490/- and Ryohu (Inverter) top throw starts from ₹39,990/-. Both the range have a comprehensive 5-year warranty and Ryohu (Inverter) also has 10-year compressor warranty. These models are available at leading retail outlets and online platforms across India. The pricing reflects SHARP’s aim to make advanced technology accessible to a wide range of consumers while maintaining high standards of quality and performance.

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Mumbai (Maharashtra) [India], March 31: Core4 Engineers Limited is an Engineering, Procurement, Construction and Commissioning (EPCC) company provides integrated infrastructure solutions across multiple domains, with a primary focus on the railway infrastructure, power transmission & distribution, and water & wastewater treatment sectors. The company has filed its Draft Red Herring Prospectus with BSE SME in preparation for the IPO. The issue size will be of upto 58,94,400 Equity Shares of face value of ₹ 10 each. 

As Core4 Engineers Limited moves forward with its IPO plans, the funds raised will be used in funding capital expenditure for the acquisition of a property comprising land and an existing building, proposed to be utilized for establishing and operating a new manufacturing unit and corporate office, funding incremental working capital requirements, general corporate purposes and issue related expenses.

Socradamus Capital Private Limited has been appointed as the Book Running Lead Manager to the Issue, while Purva Sharegistry (India) Private Limited will serve as the Registrar to the Issue.

About Core4 Engineers Limited

Core4 Engineers Limited is an EPCC company providing integrated infrastructure solutions across multiple domains, with a primary focus on the railway infrastructure, power transmission & distribution, and water & wastewater treatment sectors. The company’s expertise spans the entire project lifecycle design engineering, procurement, erection, testing, commissioning, and operation & maintenance (“O&M”). 

The company is incorporated with the vision of delivering technically robust and cost-effective engineering solutions. It offers end-to-end project execution capabilities covering design, engineering, procurement, project management, construction, installation, testing and commissioning.

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New Delhi [India], March 31: Lemon Tree Hotels, one of India’s leading hospitality chains, has announced the signing of Lemon Tree Premier, Omkareshwar, further expanding its presence in Madhya Pradesh’s key pilgrimage and destination tourism markets. The project is being developed by Divine Hospitality, founded by Mr. Subodh Sharma, and was exclusively advised by EffoLogic, one of the leading tourism and hospitality advisory firms in Central India.

The Memorandum of Understanding (MoU) for the project was signed with Lemon Tree Hotels on 21 January in New Delhi, marking a key milestone in the development of this branded hospitality project in Omkareshwar.

Located in the sacred town of Omkareshwar, situated along the Narmada River, the upcoming hotel is strategically positioned to cater to the rising influx of pilgrims, spiritual tourists, and leisure travellers visiting one of India’s twelve Jyotirlingas. Omkareshwar is emerging as a high-potential destination for religious tourism and hospitality development, supported by improved infrastructure and growing tourism demand across the Narmada River belt.

The proposed Lemon Tree Premier, Omkareshwar is expected to feature approximately 85 well-appointed rooms, along with a restaurant, banquet facilities, meeting spaces, a fitness centre, swimming pool, and other modern amenities, offering a high-quality branded hospitality experience aligned with Lemon Tree Hotels’ standards.

The project represents a significant development for the holy city of Omkareshwar, particularly in the context of the upcoming Simhastha Ujjain 2028, and aligns closely with the Government of Madhya Pradesh’s focus on strengthening religious and pilgrimage tourism across the state. The addition of a branded hospitality asset in Omkareshwar is expected to enhance accommodation infrastructure for the growing number of pilgrims and visitors travelling to Ujjain and Omkareshwar, while complementing large-scale spiritual tourism initiatives such as Mahakal Lok in Ujjain and Ekatm Dham in Omkareshwar.

As the exclusive advisor for the project, EffoLogic provided end-to-end tourism and hospitality advisory services, including project feasibility analysis, brand association advisory, Detailed Project Report (DPR) support, project finance structuring, and guidance on tourism subsidies and incentives available under state policies. EffoLogic also assisted the developer in overall project positioning to ensure long-term operational and financial viability.

Commenting on the association, Mr. Subodh Sharma, Founder, Divine Hospitality, said: “Omkareshwar is witnessing strong growth as a spiritual and tourism destination. Partnering with a trusted brand like Lemon Tree Hotels enables us to deliver a professionally managed hospitality asset. EffoLogic’s structured advisory approach helped us navigate brand association, feasibility, and financial planning efficiently.”

Mr. Pranjal Mattha, Director, EffoLogic, added: “This project reflects the growing investor confidence in pilgrimage and destination tourism across Madhya Pradesh. With upcoming opportunities such as Simhastha Ujjain 2028, cities like Ujjain, Omkareshwar, Maheshwar, Mandav, Indore, and Bhopal are witnessing increased demand for organized hospitality infrastructure. EffoLogic remains committed to supporting tourism-led growth through integrated advisory solutions.”

The signing of Lemon Tree Premier, Omkareshwar further strengthens Lemon Tree Hotels’ footprint in Central India while reinforcing EffoLogic’s role as a trusted tourism project advisory partner for developers and investors across emerging destinations.

EffoLogic Consultants Pvt. Ltd. is one of the leading tourism and hospitality advisory firms in Central India, founded by Mr. Pranjal Mattha and Mr. Prakalp M. Jain. With operations across Madhya Pradesh, Rajasthan, Maharashtra, Gujarat, and Chhattisgarh, and headquartered in Indore, EffoLogic provides end-to-end advisory services for tourism and hospitality projects, including project feasibility studies, Detailed Project Reports (DPRs), brand association advisory, project finance, tourism subsidies and incentives, and land allotment support. The firm has recently facilitated hospitality transactions across leading destinations in Madhya Pradesh such as Indore, Ujjain, Maheshwar, Mandav, and Bhopal, further strengthening its position in the region.

The firm has a special focus on pilgrimage and destination tourism, particularly in view of the upcoming Simhastha Ujjain 2028, and actively works across key tourism hubs such as Ujjain, Omkareshwar, Maheshwar, Mandav, Indore, Bhopal, and the Narmada River bank. With experience across 250+ projects, EffoLogic supports developers, investors, and institutions in creating bankable, sustainable, and implementation-ready tourism projects.

For more info check this link: https://www.effologic.in/

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