Tag: Business

New Delhi [India], January 25:  When a company works digitally, digital marketing connects them with its customers. When businesses appear on search engine portals via SEO and PPC, on social media via digital marketing tactics, and email via email marketing, they establish a connection with ideal customers. Every company needs a distinct strategy for promoting its brand, products, and services. Thus, choosing the right experienced Digital Marketing Agency for Business Growth is an essential first step. With the help of digital marketing, you can project authority in your field and encourage trust in your company.

The fastest-growing industry is digital marketing. According to the research, it is growing at a rate of 25% to 30% per year. Digital marketing is becoming more important than ever as marketing trends shift. Digital marketing strategies, on the other hand, differ from traditional marketing strategies. It is data-driven and analytics-driven, personalized rather than generic, distributed via social media marketing and broadcast media, interactive and “always on” rather than static and infrequent, and iterative rather than pushed out as a single campaign.

SEO increases your search rankings and online visibility. A strong SEO boosts both the quality and quantity of visitors who arrive at your website via search engine results. It improves the user experience and helps users form a positive impression of the website. Neptune digitals, launched in 2023, understands how to improve the website’s technical SEO, and on-page and off-page optimization. They have the best link-building strategies that allow them to achieve the highest ranking in a short period.

The job growth and demand for digital marketers have continuously increased over the past few years. And it is still growing in India and across the world. This is a career with global potential. Companies are shifting to where they can access their customers in real-time in order to expand their business faster than ever before. Companies of all sizes are beginning to increase their marketing budgets toward digital strategy, which opens a massive opportunity.  Unlike traditional marketing, digital marketing also helps acquire insights about specific customer segments to create fuel the further expansion of the business.

Arjun Sarvaiya founder of Neptune digitals, is studying B.com and is currently pursuing Honours from PDPU. He is one of the most famous entrepreneurs in the city known for his expertise and knowledge of Digital Marketing.

They have segmented their business into verticals, with each vertical having a dedicated Social Media Manager for that specific area of business. They will help scale each part of your business. In addition, each of their managers continues to suggest Best Practices that they have acquired through their years of experience and exposure to related industries.

Their team has expertise in every aspect of digital marketing.

Website development, social media marketing, video creation, search engine optimization, graphic design, Google Ads, online promotions & digital marketing courses.

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Aranyam, one of the pioneering chemical-free perfume brands in India   

New Delhi [India], January 25: Aranyam, one of the pioneering chemical-free perfume brands in India, has set the goal to be among the top 15 perfume brands in the country within the next few years. Aranyam’s ambition to lead the market is backed by its phenomenal growth story, which includes a whopping 100 percent year-on-year growth since its inception in 2019. Moreover, the brand, founded just six months before the pandemic, sailed through the vicissitudes of the crisis while maintaining its constant month-on-month growth between 20 to 25 percent.

Driving its massive growth figures is Aranyam’s strong online presence on Amazon, as well as its website, and the robust sales from the offline exhibitions and shop-in-shops at Iskcon temples in Mumbai, Pune, Palghar, and Mayapur. Currently, the brand offers 45 variants of authentic fragrances such as Chandan, desi Gulab, jasmine, and many more.

Setting the tone and the brand vision for the single-minded expansion, Lalita Jadhav, Founder & CEO of Aranyam, said, “Ever since inception, we have seen steady growth in demand from customers, who in turn have entrusted us with their brand loyalty. This testifies to the premium curated quality of the products we so painstakingly bring to the table. Synthetic perfumes with lower prices have a larger market share in the Indian fragrance sector. However, as customers become more aware of the detrimental effects of chemicals, Aranyam rightfully positions itself as the purest natural perfume in the country.”

Aranyam’s meteoric brand journey and growth can be attributed to its persistent purpose of keeping the luxury of a premium scent affordable. With an excellent product line ranging from Rs.1000 to Rs.3000, the brand meets the cardinal expectations of today’s health and environment-conscious consumer: by employing natural extraction via a distillation process from flowers, plants, and fruits; hence the products are skin-friendly and even safe for children. 

Additionally, along with its cruelty-free and clean, and green goals, Aranyam strives to be a locally sourced brand, bringing together fine natural ingredients from farmlands across India, working at the grassroots level, with proud associations with farmers. 

 For more information, please visit https://aranyam.online/

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Ahmedabad (Gujarat) [India], January 25: The much-awaited premium MPV Innova HyCross was unveiled at DJ Toyota in Ahmedabad on Wednesday.

The Innova HyCross is powered by the 5th Generation Self-Charging Strong Hybrid Electric System built on Toyota New Global Architecture (TNGA) platform. It provides the best-in-class fuel efficiency of 23.24 km per liter, quick acceleration, easy maneuverability, and high-ride quality as part of Toyota’s multi-pathway offering to its diverse customers in India.

The Innova HyCross’ safety package includes the Toyota Safety Sense (TSS), which is the first for any Toyota model being sold in India. The uniquely designed vehicle combines the proportions & poise of an SUV with the spaciousness of an MPV.

“We are thrilled to unveil the much-awaited Innova HyCross in Ahmedabad. The response to the Innova HyCross has been amazing even before it was displayed. The bookings for Innova HyCross are open for a token amount of Rs. 50,000,” said Raj Joisar, Dealer Principal of DJ Toyota.

Designed for family needs, the new Innova HyCross is a vehicle for every occasion delivering glamour, toughness, comfort, safety, and advanced technology. It features a muscular and tough design with ample space that provides flexible and comfortable seating for all. The versatile vehicle is aimed at families wanting a vehicle that can handle rough roads and provide a seamless, fatigue-free drive.

Being a Self-Charging Strong Hybrid Electric Vehicle (SHEV), the Innova Hycross is capable of running 40% of the distance and 60% of the time in electric (EV) or zero-emission mode.

The Innova HyCross’ first segment features include a Paddle shift, Powered Ottoman 2nd row seats, Front Ventilated seats, an Air conditioner (Dual zone – front and rear zone), Rear Retractable Sunshade, Electrochromic Inner Rear View Mirror, Power Back Door, and Dual Function Daytime Running Light (DRL). Its wheelbase of 285 cm is the longest in the segment.

The Innova HyCross features a tough and muscular exterior design. The raised bonnet line, a large Hexagonal Gunmetal finish grille, Automatic LED Headlamps, super chrome alloy wheels, and a wider bumper further enhance its sophisticated and rugged look.

The interior design expresses seamless luxury and comfort. Keeping in mind the unique needs of Indian customers, the Innova HyCross prioritizes interior comfort features. The styling ushers improved cabin aesthetics, with dark chestnut quilted leather seats along with soft-touch leather and metallic decorations lining the cabin.

The Innova HyCross is priced from Rs. 18.30 lakhs to Rs. 28.97 lakhs, ex-showroom.

It offers the renowned Toyota experience through a warranty of 3 years/100,000 kilometers and an option of extended warranty of up to 5 years/220,000 kilometers, 3 years free roadside assistance, attractive financial schemes, and 8 yrs/160,000 kilometers warranty on the Hybrid battery.

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Mumbai (Maharashtra)(India), January 25:  Prachi Gaur is a unique, passionate, and innovative young designer who launched her first bridal collection in 2011 by the Brand name Christian Heritage and has since become an industry dynamo whose sexy and elegant styles have continued to wow brides, and their grooms, the world over.

Prachi became an artistic standout as a teenager in a nation of billions, winning awards for her painting and gaining entry into the top educational institutions. After completing her studies and committing to following her lifelong passion for design, Prachi quickly launched her first store in Mumbai Vile Parle East by the name Christian Heritage in 2015 and powered by its success followed it up with another store in Chandigarh in sector 17, more stores including most recently launched showroom Opposite vile Parle East station Mumbai. Always keeping the end goal of ‘the perfect dress’ in the front of her mind, Prachi’s attention to detail and her skill at combining fabrics, laces, silhouettes, and colors have set her apart from the competition.

Prachi Gaur lives in Mumbai and despite working constantly, manages to maintain her own personal style and beauty while bringing the same to others. Prachi has launched a recent collection for plus size woman couture creations expanding to another vertical ready-to-wear evening looks. In 2022, she launched her Plus-size ready-to-wear bridal collection of “timeless pieces where romanticism and sensuality are perfectly depicted in all her garments.” Her gowns blend classic bridal silhouettes with glamorous adornments, like floral embroidery, beading, ruffles, feathers, and lace.

How to Find the Plus-Size Wedding Dress of Your Dreams?

Here at The Christian Heritage, we believe beauty comes in all shapes and our stylists are trained to ensure that every bride has the same great experience finding the wedding dress that fits her wedding dreams. For your bridal styles, we’ll walk you through our curated plus-size collection that is hand-picked by the owner and management team.

What makes our plus-size gown unique?

Most of our plus-size gowns are uniquely designed with a “magic” built-in magic corset, allowing you to forget about finding the right Spanx and bra while still being perfectly smooth and supported. Also, nearly any customization can be fulfilled to your gown. Size charges for sizes 18 and up may vary plus size gowns and dresses are available in-store we have options for readymade and customized

You can find their Flagship store in Chandigarh sector 17 above Mochi Showroom. The Mumbai store is opposite to vile Parle East station. The head office is in Delhi South extension part 2.

https://www.instagram.com/p/CSt_iFeCjX0/?igshid=OGQ2MjdiOTE=

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Premium gadgets at affordable prices!!

New Delhi (India), January 25: Have you ever dreamt of getting high-end gadgets at an affordable cost? Yes, that is possible when a Chennai-based company Ovantica offers high-end Smartphones and Laptops at throwaway prices, posing a challenge to others in the market. Ovantica is a new-age e-commerce platform selling refurbished smartphones.

High-end Smartphone is the dream of most youngsters, but the budget makes them think twice before realizing their dream. Unboxed phones are the smarter way to help those who want to acquire a gadget within their budget.

True, these unboxed phones are mostly demo pieces or phones that are bought and returned from online platforms with a return period. Then these phones are revived and brought back to market as good as the new one, of course for a cheaper price.

Ovantica was launched by Surender S in 2020 with the passion of selling unboxed phones, laptops, and other electronic gadgets for people who are on the go and who otherwise could not buy them by spending a fortune.

Surender S says, ” We have experience 10 years in the market, and our strong technical team offers the customers the best product based on individual tastes and requirements. And we have also tied up with Gadpro to provide a one-year warranty to the buyers.”

Apart from unboxed smartphones, Ovantica provides a whole lot of electronic devices like laptops and Gaming consoles, all at affordable prices.

Ovantica has seen great traction in the market, with a growth rate of 60%. The startup first sold a few hundred of these phones per month and with great customer support and quality being the watchword, they are now selling thousands of them.

In the current year, the company plans to sell 10,000–15,000 reconditioned smartphones per month. Ovantica will continue to operate in the B2B and B2C markets. With a large customer base across India, the company wants to keep Chennai as its principal hub.

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New Delhi (India), January 25: Beholding a beautiful yet strong legacy of over 7 decades, Devika Group brings its projects to the next destination, the divine city of Vrindavan. Founded by D.R Gupta, the company was registered in 1954. The group’s vision is to strive to be one of the most respected real estate companies in India by providing extremely high loyalty and satisfaction of commitments made to its customers.

During the 1960s, Devika focused on delivering homes constructed with quality and aesthetics, which resonated with the families they were made for, one-of-a-kind, just like every family. Followed 1970s marked the landmark decade for the group as it was the decade for establishing Devika in the commercial landscape by creating landmark buildings for the capital of the country. Their projects included:

• 1971 Pragati House, Nehru Place
• Devika Tower Nehru Place
• 1974 Saraswati House and Devika Chamber at Ranjeet Nagar
• 1978 Sheetla House and Pragati Tower, Rajendra Place

From Building Commercial Towers to hosting 14-story residential space, the group did it all. In the 1990’s they successfully delivered 600 farmhouses in the NCR Region. The Period of 2000-2010, the foundational period where India set on a new sail in the digital dimension changing the face of reality, herein the new generation of lifestyle was when Devika established a residential complex in Noida and Ghaziabad along with numerous farmhouses in Delhi. Along the same lines, in 2022, Devika Group made it possible to create a commercial space in the epitome of the oldest and the biggest wholesale market in Asia, known as the Sadar Bazaar. Devika blended the modern facilities with a 600-year-old legacy encompassing an everlasting vision to preserve the assets of this Nation. Hence looking back at the rich history of the company, the group can be rightly termed a trusted name in the market.

The Real Estate market is witnessing a considerable Return on Investments in Tier II and Tier III cities. Following these grounds, the demand for has also risen drastically for real estate in the cities. The market forecasts an agreeable role to be played by these cities to revive the real estate market after its initial slowdown. With these things in mind, the company is bringing its next set of projects to Vrindavan.

Speaking about the event Mr. Ankit Aggarwal, MD, Devika Group, says, “With time, we are observing a new trend in the industry. Customers are only looking to buy from trusted developers who can guarantee quality construction and timely delivery of their spaces. They are looking to invest in such properties which are located at prime locations. We are banking on this trust for our future projects, and we hope to stay strong on our carefully built legacy of almost 70 years in our upcoming projects.”

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New Delhi/Mumbai, January 25: Amid the ongoing cold waves of winters, smog and air pollution have resumed, thereby increasing the intensity of blocked airways in people’s lungs, giving a rise to respiratory problems. But everyone has only one set of lungs, which is integral to holistic health. Keeping lungs healthy is central to staying healthy in the long run. And to keep lungs healthy, one needs to know how to combat the effects of air pollution. And for this, one needs the right information from credible sources, which is available on the Healthy Lungs portal (www.thehealthylungs.com) – a one-stop credible knowledge repository on lung diseases. The portal is dedicated to enhancing awareness, busting myths, improving knowledge and motivating patients to adhere to the therapy for their lung diseases.

As per the World Health Organization (WHO), the extent of annual premature deaths due to air pollution globally is 7 million. These startling statistics call for action for preventive measures to keep lungs healthy. As the Air Quality Index (AQI) in most Indian cities is abnormally high, almost 5 times higher than that recommended by the WHO. The Indian city of Delhi has been the most polluted in the world for consecutive five years. And when one gets exposed to poor air quality, one becomes more susceptible to the side effects of air pollution. These range from cough, chest pain, throat irritation, blocked nasal path, inflamed airways, asthma and more.

Patients with existing lung problems like asthma due to existing inflammation of the airways may suffer during the winter season. Asthma patients tend to experience worsened symptoms during winter or are more likely to have an asthma attack. They can get a cold or the flu since the air outside is cold and dry. Colds and flu are the top triggers for people with asthma. And 75% of asthma patients get their symptoms worse when they have a cold or the flu. If one has a cold or the flu alongside asthma one is at risk of an asthma attack.

The symptoms of asthma vary from person to person. Shortness of breath, chest tightness or pain, wheezing when exhaling, trouble sleeping caused by shortness of breath, coughing are common symptoms of asthma. The signs and symptoms of asthma are more frequent and bothersome. Asthma signs and symptoms for some persons flare-up in certain situations such as exercise-induced asthma, which may be worse when the air is cold and dry; occupational asthma triggered by workplace irritants such as chemical fumes, gases or dust and allergy-induced asthma, triggered by airborne substances.

Certain risk factors increase the chances of developing asthma such as having a blood relative with asthma, such as a parent or sibling, being overweight, being a smoker, exposure to second-hand smoke, exposure to exhaust fumes or other types of pollution. While there is no way to cure asthma, a tailor-made plan can help prevent asthma attacks. Treating asthma early may prevent long-term lung damage and help keep the condition from getting worse over time. Asthma is an ongoing condition that needs regular monitoring and treatment.

If the asthma symptoms get worse and medication doesn’t seem to ease the symptoms, visit your doctor to the earliest. Prevention and long-term control are key to stopping asthma attacks before they start. In case of an asthma flare-up, you may need to use a quick-relief inhaler. Alkem’s healthy lungs is trying to bring to the masses the right information to make informed healthcare decisions that may be life-savers for them.

Established in 1973 and headquartered in Mumbai, Alkem (NSE: ALKEM, BSE: 539523, Bloomberg: ALKEM.IN, Reuters: ALKE.NS) is a leading Indian pharmaceutical company with global operations, engaged in the development, manufacture and sale of pharmaceutical and nutraceutical products. The Company produces branded generics, generic drugs, active pharmaceutical ingredients (APIs) and nutraceuticals, which it markets in India and International markets. With a portfolio of more than 800 brands in India, Alkem is ranked the fifth largest pharmaceutical company in India in terms of domestic sales (Source: IQVIA November 2022). The Company also has presence in more than 40 international markets, with the United States being its key focus market.

For more information on Alkem Laboratories Ltd., please visit Alkem Laboratories (alkemlabs.com)

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Rajkot (Gujarat) [India], January 25: One of the most prominent names in the Mobile & Smart Gadgets retailer – Poojara Telecom continues to earn everlasting trust, respect, and love among millions of customers from 3 decades. Poojara Telecom always comes with biggest offers & deals on every festive occasion for their customers.

During this republic day season, you can save a lot of your money on purchase of your desire 5G Smartphones, Mobile accessories & Smart gadgets at your nearest Poojara store. As POOJARA REPUBLIC RISING OFFERS are officially going to start from 23rd January, 2023!

There are lots of exciting deals would be reveal during 23rd to 29th January on all premium brands of smartphones & mobile accessories.

Here’s the highlights of POOJARA REPUBLIC RISING OFFERS:

• Up-to Rs.10k benefits on 5G Upgrade
• 5G Phones Starts from Just Rs.12999
• Additional Up to 10% Cashback on 5G Smartphones
• Up to 70% off on Smart Gadgets & Mobile accessories like smart watch, ear buds, neck bands of premium brands.
• If you purchase any Smartphone on EMI than you will get 000 offer, it means 0 Down payment, 0% Interest, 0 processing fees on leading finance!

(*T&C Apply)

Moreover, its great opportunity of POOJARA HUMSAFAR MEMBERS to earn 2X Free PcOins on Selected 5G Smartphones & Upto 10% Rewards & Exclusive Deals.

How to get notified about Offers & where to garb it?

You can avail REPUBLIC RISING OFFERS at our 250+ stores around Gujarat from 23^rd January 2023. Just check out here your nearest Poojara store location.

Moreover, you just need to WhatsApp ‘Hi’ on +919343493434 & you will have Black Friday Offers on your figure tips!

So, what are you waiting for? Start making Wish-list of your favourite Mobile & Gadgets & Get ready to own it at unbeatable rate!

To get know about Offers, Stay tune our official social media platforms like Facebook, Instagram & Twitter.

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Mr. Narayan Saboo, Chairman & Managing Director, Bigbloc Construction Ltd

Setting up two greenfield plants with combined capacity of 8 lakh cubic meter per annum; To generate 2.5 to 3 lakh tons of carbon credits every year post expansion 

Surat (Gujarat) [India], January 25: BigBloc Construction Limited, one of the leading player in the manufacturing of Aerated Autoclaved Concrete (AAC) Blocks, Bricks and Panels has reported consolidated net profit of Rs. 7.70 crore (PAT margin 15.5%) for Q3FY23, growth of 81.6% Y-o-Y as compared to the net profit of Rs. 4.24 crore (PAT margin 8%) in Q3FY22. Total income during Q3FY23 ended December 2022 was reported at Rs. 49.55 crore. EBITDA for Q3FY23 stood at Rs. 13.31 crore (EBITDA Margin 26.9%), rise of 79.3% as against EBITDA of Rs. 7.42 crore (EBITDA Margin 14%) in Q3FY22.  EPS for Q3FY23 stood at Rs. 1.09 per share, rise 81.2% Y-o-Y.

Consolidated Financial Highlights:                                                              (Rs. in cr)

Incorporated in 2015, BigBloc Construction Ltd is one of the largest and only listed company in the AAC Block Space with a capacity of 5.75 lakh cubic meter (cbm) per annum. Green and non-toxic building construction material, AAC blocks are economical, light weight, sound proof, fire resistance with superior build quality and saves energy, eco-friendly and economical too compared to the traditional bricks. It is the only company in this segment which generates carbon credits.

Company is also setting up two Greenfield projects with a combined capacity of 8 lakh cubic meter per annum – 5 lakh cubic meter per annum plant at Wada, Palghar (Maharashtra) and 3 lakh cubic meter per annum in joint venture with Thailand’ SCG Group Kapadvanj Ahmedabad (Gujarat). Post completion of both expansion, company’s total capacities will increase to 13.75 lakh cbm per annum making the company one of the largest players in the country. Company also expects to generate around 2.5 to 3 lakh tons of carbon credit every year post the expansion.

Commenting on the Performance, Mr. Narayan Saboo, Chairman & Managing Director, Bigbloc Construction Ltd said, “Company is growing from strength to strength and has delivered a robust operational and financial performance during December quarter with healthy growth in revenue, profitability. Company is progressing well with its expansion plans at Wada, Maharashtra and joint venture with SCG Group and committed to complete all projects on time. JV with SCG Group aims to share techno-commercial knowledge, promote mutual growth & cooperation in the construction industry and bring new age building materials to Indian markets. This expansion will help company to further penetrate its presence into untapped markets across the western regions and also make it the largest player in India. Strategic initiatives, operational efficiency with a vision for building a brand with innovative products are likely to contribute healthy growth and maximise value for all stakeholders in the near to medium term.”

During the quarter, joint venture company – Siam Cement Big Bloc Construction Technologies Pvt. Ltd acquired 60,000 sq mtr land at Kapadvanj, Khdea district near Ahmedabad, Gujarat. Company is setting up 3 lakh cubic meter per annum plant for ALC Panels and AAC Blocks. SCG is one of the largest cement and building material company in South East Asia and will hold 48% in the joint venture with 52% being held by Bigbloc Construction Limited. The plant is expected to start commercial production in Calendar Year 2023.

Company had achieved financial closure for Wada facility expansion in the month of July 2022. Total capex for the Wada project is estimated to be around Rs. 65 crore and company is eligible for 60% subsidy for the project. Company expects commercial operations from the Wada facility in the month of February 2023. 

Highlights: – 9 Months FY23 Results 

For the Nine months ended December 2022, company reported consolidated net profit of Rs. 24.67 crore (PAT margin 16.1%), growth of 186.7% Y-o-Y as compared to the net profit of Rs. 8.60 crore (PAT margin 7%) during nine months of FY22. Total income during 9 Months of FY23 was reported at Rs. 153.70 crore, rise of 25.3% Y-o-Y as compared to total income of Rs. 122.68 crore reported during nine months of FY22. EBITDA for 9MFY23 stood at Rs. 39.54 crore (EBITDA Margin 25.7%), rise of 134.9% as against EBITDA of Rs. 16.83 crore (EBITDA Margin 13.7%) during nine months of FY22.

Use of AAC blocks in India is growing stupendously owing to increased awareness, growth in the infrastructure sector and preferences for low-cost houses amongst the builders and architects and several beneficial attributes over red clay and fly ash bricks. India is the second largest block manufacturer in the World after China. Indian AAC block Industry is almost entirely unorganised and has around 150-180 plant with large number of plants in Western India. Indian AAC blocks market is expected to grow to Rs.11,000 crore by 2027 with a CAGR of 14.3% during 2020-27.

BigBloc Construction Limited is India’s leading AAC block and related products manufacturing company. AAC blocks are a superior quality building material which provide unparalleled blend of strength, light weight, thermal insulation, soundproof, unsurpassed fire resistance and highly proficient building capability. Company markets its products under brand name ‘NXTBLOC‘. Company’s manufacturing plants are located in Gujarat at Umargam near Vapi and Kapadvanj near Ahmedabad and cater to Maharashtra, Gujarat, Madhya Pradesh and Rajasthan. Company client includes Lodha, Adani Realty, Piramal Realty, PSP Projects, L&T, Prestige Group among others.

Key Developments and Business Outlook:-

• Civil works at the Wada facility at Maharashtra is completed. Plant and machinery installation is going on. Plant is expected to start commercial production in the month of Feb 2023.
• Land acquisition for the joint venture plant with SIAM Group is completed under subsidiary “Siam Cement Big Bloc Construction Technologies Private Limited” at Kapadvanj, near Ahmedabad.

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Underlines a rising demand for ‘egg freezing’ from Women across the Globe

New Delhi (India), January 25: Gaudium IVF, one of the leading-approved fertility treatment centres well known for utilising most advanced reproductive technology, has bet big on India’s future to emerge as a popular hotspot for IVF treatments. The fertility clinic has reported that IVF is driving the growth story of Indian Medical Tourism Industry. This unfolds against the backdrop of declining fertility rates across the world so much so that W.H.O had to categorise fertility as the third largest disease burden now.

Gaudium IVF is witnessing an increased cases of ‘egg freezing’ especially from global patients. Their study data indicates that egg reserve decline is happening in women of all races across 30 countries across the world. This alarming data is to be accounted for by the fact that clinical factors, racial and ethnicity factors alongside issues like longer median age for family planning and sedentary lifestyles of people have increased the number of infertility cases. This is prompting couples to opt for advanced treatment options, thereby, creating huge market opportunities for India. Approximately 2 million patients visit India each year from 78 countries for medical, wellness and IVF treatments, generating $6 billion for the Indian Medical Tourism Industry which is expected to reach $13 billion by 2026 backed by the government’s Heal in India initiative.

Dr. Manika Khanna, an infertility specialist and laparoscopic surgeon and founder of Gaudium IVF while commenting on promoting India as an accessible medical travel destination abroad stated “The rising prevalence of late parenthood has increased the incidence of infertility due to rapidly declining egg reserves in women across the world. Over the years, the success rate of IVF treatments in our country has driven people from around the globe to travel to India. However, Fertility is an emotional journey, and it is crucial to cultivate self-compassion towards maintaining hope and combating fertility issues with patience and a positive attitude. This is exactly when government can jump right in and provide assurance to those seeking help by reaffirming our motto ‘Athihi Devo Bhava’, backed by a solid communication strategy and insightful brand campaigns equivalent to that of ‘Incredible India’, to promote the strengths of Indian healthcare abroad with a pivotal focus on an individuals’ mental, emotional, and social well-being.”

Medical Tourism refers to the industry where international patients travel across the border for medical treatments. In recent years, India has emerged as a major medical Tourism hub and is now considered among the top 6 medical value travel destinations in the world. IVF contributes significantly to the growth of Indian Medical Tourism. Since its inception, IVF growth and enormous success rate has been well received by people around the globe. India has evolved as a pioneer in many high end and result oriented IVF treatments. This has drawn the attention of the aspiring parents all over the world.

India’s main advantage is the low cost at which it can provide world-class healthcare. The medical visa process must be smoothened over and made available easily. E-visas should be one option for patients but must not be the only one. Visa on arrival for medical treatment can further boost the tourists’ footfall.

“Looking at our population demographic, even though 65% of people are under 35, infertility is a much bigger challenge than we perceive now. Our unrivalled knowledge, top-notch doctors, extensive experience, and advance IVF procedures have enabled patients fly in from more than 30 countries across the world. Egg freezing also helps women fighting against cancer. In one such case, a patient of ours flew in from New York and got her eggs frozen before undergoing her chemotherapies. After a complete remission of her cancer, she got married and came back later with her husband. We used her frozen eggs and delivered a beautiful baby who now is a healthy 7-year-old child.” further added Dr Khanna.

The cost-effective medical treatment and the availability of highly skilled and experienced medical workforce makes India one of the first choices for people looking for a hassle free and effective treatment. Its rapidly growing medical tourism industry has put Delhi, Chennai, Mumbai, Bangalore and Kochi on the globe for millions of people across Asia and Africa, who turn to these cities for all their surgical needs.

About Gaudium IVF

Gaudium IVF & Gynae Solutions Centre is one of the leading-approved fertility clinics of the country. It was set up with a mission to provide state-of-the-art infertility treatments to couples in India and around the globe. The institute is known for utilising the most advanced reproductive technology in treating infertility issues for both men and women.

Gaudium IVF is one of the first clinic in India which has performed a record number of milestone cases in a short span of time including a case which had 15 failed IVF cycles (the highest ever reported) from different parts of the world by successfully delivering a healthy baby.

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