Tag: Business

  • Mysore Fashion Week 2022 with monstrous glitz & glam in its 6th year

    Mysore Fashion Week 2022 with monstrous glitz & glam in its 6th year

    Mysore (Karnataka) [India], December 10: Mysore Fashion Week was a royal treat for the sore eyes with eminent fashion designers, top models and renowned celebrities in its 6th season glamming Mysore with a beautifully tailored & magnificent range of intricately designed designs. The three-day mega event exclusively comprised top fashion designers, models, editors, fashion bloggers, media and press, buyers, stylists and key fashion influencers, ensuring every fashion enthusiast gains exposure to a unique audience.

    To salivate the craving for everything precious & luxurious, top designers – Shravan Kummar, Kommal Sood, Padmasitaa, Charu Parashar, Dreamzone College, Nazim Ali Khan, Narayani Weaves By Ramya, Felix Bandish, Mukesh, Asif Merchant, Anjalee & Arjun Kapoor, Pankaj Soni, Kingshuk, Prashant, Jayanthi Ballal, Rina Dhaka, Vipin Aggarwal, Chaitanya Rao spinned their magic, setting the color wheels in motion in royal shades. Glorifying the Indian heritage in their designs and being true Indians at heart, all the designers drew inspiration from luxurious Indian fabrics, color,  texture and handicraft designs.

    Supermodels like Sonalika Sahay,  𝐊𝐚𝐯𝐢𝐭𝐚 𝐊𝐡𝐚𝐫𝐚𝐲𝐚𝐭 (𝐊𝐚𝐦𝐛𝐥𝐞), Sweta Dolly, Karishma Modi,  Iris Bhaskar Maity ,  Parul Bindal,  Riya Subodh, Jaspal Kaur Chana, Jackie Besterwitch,  Priyanka Diwan, Veena Singh, Shahnawaz Alam, Sunny Kamble, Sujo Mathew, Gokul Ganesh ( Omg & Rubaru Mr India Winner), Ritesh Rawat, Rohit Maggu walked the ramp wearing the most stunning outfits.

    Every year the fashion week is orchestrated by ace designer Jayanthi Ballal who has garnered immense support over the years from the fashion industry and it has contributed massively in putting Mysore on the global fashion map. Over the years she has perfectly orchestrated this fashion week leading to its success. This three-day fashion event was all about stunning designs, glamour and a happening after party for everyone involved in making of this grand event to let their hair down and celebrate another successful event.

    Jayanthi Ballal, Founder Mysore Fashion Week quotes saying “There is so much talent in India but no platform to showcase, Mysore Fashion Week is on a quest to give new talent wings to fly & help them explore their credentials. Our vision is to mentor newcomers looking for that deserving break in the Indian Fashion Industry & give them a platform to show the world their knack for fashion”.

    Event Managed and Marketed by Blanckanvas Media Pvt Ltd, FounderMr Parimal Mehhta, Powered By – Blenders Pride Glassware, Co Powered By – Timex, Blanckanvas Media – Brand Association Partner, Shri Ganesh Diamonds & Jewellery – Dazzling Partner, Ather – Ride in Partner, RedFM – Radio partner, Advaith Hyundai – Drive in partner, Star of Mysore & Mysore Mitra – Media Partner, PayTM – Ticketing partner, Mera hoarding – Outdoor Partner, Media Partner – Picture N Kraft.

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  • Embracing Profitable Union of Metaverse, Blockchain, Web3 & Exotech with Quest Global Technologies

    Embracing Profitable Union of Metaverse, Blockchain, Web3 & Exotech with Quest Global Technologies

    Quest Global Technologies is all set to extend their Tech expertise to micro & mega corporations for furthering digitization goals

    India, December 10: Having successfully launched million-dollar projects with big brands like- Radio Shack, Shiba Inu, Taboo Token, Rowan Energy & Jokerverse, Quest Global Technologies, a development & consulting entity based in Indore, is all set to extend their notable Tech expertise to micro & mega corporations for furthering digitization goals to match the rapidly evolving global environment. The brand is emerging as a global leader in the development of cutting-edge Blockchain, Metaverse, and Web3 advancements.

    Incorporated in 2013, Founders- Alok Agrawal & Romil Jain, endowed with rich expertise gained working decades for Fortune 500 Companies, introduced the revolutionary tech-wonder: Blockchain (DLT- Digital Ledger Technology) to their home country; at a time when the world was slowly raising to the groundbreaking potential of this ecotechnology. Quest GLT has, since then, launched a diverse array of innumerable Blockchain-backed projects that have successfully acquired Series funding from private & public investors across the globe.

    Industry experts & leaders have studied the trajectory of Extended Realities. They have predicted that as the next iteration of the internet, Metaverse is bound to reach a market valuation of 1527.55 billion U.S. dollars by 2030 & Web 3.0 measuring the elevation of 81.5 billion U.S dollars by the end of the decade, with each exhibiting estimated CAGR of over 44%. Investing in Extended Reality apps, DAO, Digital Assets, Virtual Events & Estates is anticipated to generate exponential ROIs and reduced turnaround times while significantly enhancing transparency, connectivity, engagement & target reach.

    Empowered by their victorious accomplishments, Quest Global Technologies is driven to help mass enterprises upgrade their legacy systems to match the growing need of the hour and quickly adapt to the highly lucrative domains of Metaverse and Web3. Leaders at Quest GLT firmly believe that the union of Blockchain, Metaverse & Web3 is ready to make quantum leaps & drastically upend the ways humans interact, work, play, study, and stay connected with each other inside or outside the real world.

    The entire concept of “real” will be challenged by the advent of Metaverse & Web 3.0 in the near future. From Gaming, Tourism, Education, Entertainment, Healthcare, Properties, Finance, Marketing, Military, and so on, the holy matrimony of Metaverse and Web 3.0 will launch new waves of digital transformation across all Industry verticals & sectors. Those who are prepared will flourish & those who aren’t will perish. There’s no softening the impact here.

    Quest Global Technologies has received several awards & acclamations from renowned International forums for their significant contribution to Blockchain & IT domains. Business Asia Pacific awarded them as the “Best Blockchain Company” in 2019; Clutch has ranked them as the #5th in the Top 100 Blockchain Development Companies in the World. Good Firms has lauded them as one of the Best Blockchain Development Companies in India, while Insight Success has accoladed them to be the One-stop Destination for all Software Requirements.

    For more information, please visit: https://questglt.com/

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  • Om Jewellers Wins ‘Best Facebook Campaign’ at Digital Dragon Awards

    Om Jewellers Wins ‘Best Facebook Campaign’ at Digital Dragon Awards

    Inventive FB Live sessions took the social media space by storm! 

    Mumbai (Maharashtra) [India], December 9: Om Jewellers, one of the most popular and trusted jewellery brands in Mumbai, has won the ‘Best Facebook Campaign’ award at the Digital Dragon Awards event that took place recently.

    “This award means a lot to us because we’ve worked really hard to create a digital asset that connects with the audience,” Mr. Narendra Jakhia, Chairman of Om Jewellers, said ecstatically. “We focused on bringing new ideas to the online space, dared to be inventive and it has been well-rewarded,” he added.

    Along with vibrant festive campaigns and dynamic social media content, Om jewellers focused on Facebook Live sessions. Though this form of broadcasting is quite popular, there were never seen before elements that helped the sessions standout.

    With a variety of categorized jewellery on display, essential information, product and price details, and a presentation style that’s interactive and engaging, Om Jewellers was able to take the experience of the showroom to people’s homes, and phones.

    “We ensured that the sessions were held late in the afternoon so that we can cater to homemakers. This not only gave us good viewership, but also gave us a great retention value which I am sure shall translate into sales in the near future,” opined Mr Jakhia.

    The impact of having inventive Live sessions was seen almost instantly, and the numbers grew exponentially with each passing day. An unprecedented rise in the number of Views, Likes, Shares and Reactions was recorded, and it also helped the brand create a buzz around other campaigns and new launches as well.

    “It’s delightful to see your work yield such fruits. For us it’s a motivating factor. This award has helped us raise the bar, and we are eager to explore more ideas, implement them and bring great value to people associated with us,” Mr. Jakhia concluded.

    Om Jewellers has 3 showrooms spread across Mumbai and Thane. You can explore the Borivali showroom in the suburban region, while the one at Bandra is specifically for DeBeers Forevermark diamond collections. People residing in and around Thane district can explore the Mulund showroom.

    You can have a glance at Om Jewellers’ jewelmine by visiting: www.omjewellers.com

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  • GSTHero GSP Becomes the Best Tax Technology Provider: TIOL Tax Congress awards 2022

    GSTHero GSP Becomes the Best Tax Technology Provider: TIOL Tax Congress awards 2022

    GSTHero bags the prestigious TIOL award for the Best Tax Technology Service Provider

    India, December 09: The prestigious TIOL awards for the Best ‘Tax Technology Service Provider category were organized by the (TIOL) in New Delhi. It acknowledges the company’s outstanding contribution to GST technology.

    GSTHero (Govt. appointed GST Suvidha Provider) was honoured to receive the award at the TIOL Congress 2022 in a glittering award ceremony in New Delhi. The GSTHero team is honoured to receive the TIOL award for TAX TECHNOLOGY SERVICE PROVIDER (Silver). This award is a testimony to their team’s dedication to providing users with the best GST compliance experience.

    Hon’ble Union Cabinet Minister, Shri Nitin Gadkari, addressed the attendees after conferring TIOL Fiscal Heritage Award 2022 on Dr. Manmohan Singh, for his Lifetime Contribution to economic & fiscal space.

    Since introducing the Goods and Services Tax in India, GSTHero has been at the forefront of GST technology, emerging as the leading provider of GST compliance solutions.

    GSTHero is a GST suite of applications developed by Perennial Systems. Providing secure and made-in-India solutions that automate defaulting supplierspayment blocking, GST return filing, e-Invoice and e-way bill automation, GST litigation management, and digital signing. The tool integrates with India’s 100+ ERP software to automate cumbersome compliance tasks.

    GSTHero is the first fully integrated, fully automated, seamless GST compliance software ecosystem that brings every GST solution under one single roof.

    Interconnected GST Compliance Solutions Provided by GSTHero!

    ?      GSTR Filling – GST Return Filing Software saves clients over 300 hours. In addition, their software simplifies their clients’ lives by including automatic and one-click features.

    ?      ITC Reconciliation – Make the most of your ITC with Advanced Reconciliation features. You can notify your suppliers and vendors automatically. Their integrated solution guarantees that you will never lose money again.

    ?      e-Invoice – With the most recent compliance, they have released e-Invoice software to generate and print invoices from within their system, regardless of their ERP system.

    ?      e-Way Bill – Their E-Way Bill is simple to use and even easier to integrate, reducing the time required to generate and print thousands of E-Way bills from hours to minutes. Tally integration takes 5 minutes.

    ?      Digital Signature – Their newest digital signature product enables businesses to authorize documents quickly without locating where to sign, allowing them to process more documents more quickly.

    ?     GSTHero Litigation Management Tool – All of your notices should be consolidated, checked, and ready with custom responses in one place. In addition, record and collect all relevant data for the notice.

    ?     GSTHero ThirdEye – The only GST Smart Tool in India explicitly designed for large businesses. Get a Compliance Diagnosis, Risk Exposure Alerts, Opportunities, and Actionable Tactics.

    ?     EXIM – It is an integrated export-import management software solution. An interconnected eco-system is 100% compliant, fully automated, and runs smoothly.

    The TIOL awards testify to GSTHero’s commitment to providing the best GST technology solutions to all the business segments in India

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  • Manoj Kummari launches One Connected – Business Social Media; aims to achieve 1 million downloads in next quarter

    Manoj Kummari launches One Connected – Business Social Media; aims to achieve 1 million downloads in next quarter

    One Connected- Business Social Media

    New Delhi, India, 8th December 2022: With a vision to create a quality and productive professional networking hub, Manoj Kummari launched an of its kind mobile application – One Connected- Business Social Media. The unique app acts as a networking platform as well as accelerates growth for professionals by providing them with an opportunity to boost their economic growth. The Indian-originated app has already gained recognition amongst world-class organizations, investor groups, and respected members of major organizations because of its innovative features. Founded in October 2022, The app is also expecting to achieve 1 million downloads in the next 3 months.

    Sharing his vision for One Connected, Founder Manoj Kummari said, “We have received an overwhelming initial response for the app from business professionals who are looking for networking communities to meet with the new era of opportunities. The app acts as a business social media platform for professional networking and helps people discover, connect and engage in professional network communities. It moves a step forward in bringing people together.”

    The Indian super app founder Manoj Kummari is a visionary product developer with deep insights into research and analytics. Manoj Kummari is also a digital creator and a tech nerd who is constantly updated about new-age tech developments.

    With a user-friendly interface, the app’s promising lookout does draw comparisons with community and networking platforms like LinkedIn. Still, the early reviews turn out to be positive for the One Connected app and are likely to attract even more customers within months. Some of the features that are likely to take this app to the top are ‘One Bio Link’ and ‘Portfolio’, amongst others. The ‘One Bio Link’ helps us to share our all-in-one bio link to social networks. Another impressive feature is a simple but attractive portfolio, which helps showcase our skills to the network community. Additionally, unlike other conventional professional networking platforms, on One Connected users can easily see who viewed our profile around the network.

    Apart from the “Who Viewed” feature, an impressive “Catalog” feature gives users a brief idea about their contacts and helps improve the conversion rate. There is also an “Insight” feature available to review activities. “Lead Capture” is yet another innovative feature that helps users get leads easily from their profile through integrated forms. Another important app feature is “Reviews”, which helps users connect with the right people. There are also other features like “Email Signature” and “Groups” present in One Connected, which add value to its innovation and work well for the new generation of users, who are looking out for innovative but serious professional networking.

    Manoj Kummari added, “This new-age professional networking app is fresh, unique, and easy to use compared to LinkedIn. One Connected also has extensive features that can easily beat other networking apps.”

    Available on both Android and iOS, One Connected is a fun and easy-to-use mobile experience that aims to remove networking barriers and is expected to offer hassle-free connection on the go. Android and iOS applications are available on the respective play store and can be downloaded directly through Google. One can also find the links for downloading on the official websites as well.

    To know more about One Connected, visit – http://www.oneconnected.in/

    Download the mobile application – https://bit.ly/3UGSKID

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  • India’s first flash mob and Bollywood choreographer Bhaumikk Shah is launching dance institutes across Mumbai

    India’s first flash mob and Bollywood choreographer Bhaumikk Shah is launching dance institutes across Mumbai

    India, December 09: In 2011, Bhaumikk Shah choreographed India’s first flash mob at Chhatrapati Shivaji Maharaj Terminus railway station, Mumbai, where more than 200 dancers were seen grooving to several Bollywood songs to pay tribute to the people who lost their lives in the 26/11 terror attack. The flash mob created quite a buzz, and it was widely shared by many Bollywood celebrities who appreciated the performance.

    Bhaumikk’s other momentous flash mob choreography was for the Marathi movie “Matter,” where for the first time in the Marathi film industry, a flash mob took place on the roads of Mumbai, and the final mega launch happened at Korum Mall, grabbing the attention of the audience yet again.

    Bhaumikk started his career by assisting renowned Bollywood choreographer Ganesh Acharya with superhit movies like Phir Hera Pheri and Insaan.

    Carving a niche for himself, Bhaumikk has choreographed commercial advertisements for well-known brands like Lenovo, Airtel, Lays, Saffola, and many more. Furthermore, he has undertaken corporate shows for notable companies like Piramal, the Lions Club, Netmagic Solution, Pfizer Ltd., and many more.

    Bhaumikk has built a sense of credibility in the wedding choreography segment, and his choreography is filled with elements of east and west, creating entertaining and energetic performances. Bhaumikk choreographs for local as well as international weddings across the globe and is highly recommended by esteemed clientele.

    Bhaumikk has received several awards for his choreography and has been a part of several Bollywood and regional movies, ad films, and corporate shows.

    Intending to provide quality training in various dance styles and make dance available to all, Bhaumikk is launching the “Bhaumikk Shah Dance Academy (BSDA)” across several locations in Mumbai. He is also launching online dance classes for students across the globe.

    For more information, please visit:www.bhaumikkshah.com

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  • Set to Disrupt the Fintech Space, Expand My Business is all Geared Up for World Fintech Show, Saudi Arabia

    Set to Disrupt the Fintech Space, Expand My Business is all Geared Up for World Fintech Show, Saudi Arabia

    December 09: Expand My Business is thrilled to be joining innovative leaders from around the world at the World Fintech Show, with an aim to digitally empower the Fintech Industry.

    Ananteshwar Singh, CPO at Expand My Business, along with his team, will represent the company and participate in the mega-event on the 5th and 6th of December 2022 to deeply study the Saudi Arabian financial services industry and the current technological developments in the Fintech space.

    According to Report Linker, the Fintech market is predicted to increase at a compound annual growth rate (CAGR) of 9.6% to $37,343.95 billion in 2026. World Fintech Show is an event that connects global Fintech experts, technology innovators, and entrepreneurs with Heads of Business Transformation, CEOs, CTOs, CFOs, Chief Digital Officers, government authorities, Heads of Innovation, and Fintech investors from Saudi Arabia. The event will serve as the benchmark for financial innovation globally.

    The show is going to centre on Saudi Arabia’s expanding Fintech ecosystem and look at some of the most critical areas of Fintech. The topics of discussion will include the future of Fintech, sustainability, Insurtech, decentralized finance, open banking, digital payments, studios and corporate innovation, wealth management, Metaverse, and so on.

    The landscape of Fintech has also expanded and evolved throughout the course of these many years. In addition to payment applications currently ruling the market, B2B companies are also gaining friction in the financial technology industry. Keynote speeches, business presentations, product demonstrations, panel discussions, and technology lectures are just some of the event’s listed highlights.

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  • International Pen Festival on December 10-11

    International Pen Festival on December 10-11

    Pune, December 09: Punekars have a chance to see over 50 brands of pens, including Indian and foreign, which will be displayed during the 6th International Pen Festival, organized at the JW Marriott Hotel on Senapati Bapat Road on December 10-11. Entry to the festival is free.

    “This is a unique festival where different types of fountain pens, ball pens and roller pens will be displayed. Around 2000 pens will be exhibited along with mechanical pencils,” says Surendra Karamchandani of Writing Wonders, who has organized the festival.

    Pens of brands of Aurora, Arista, Beena, Cross, Conklin, Click, Diplomat, Lamy, Maiora, Magna Carta, Ottohut, Pelikan, Pilot, Parker, Penlux, Sheaffer, Scrikss, Speedball will be on display.

    The festival will be inaugurated by Nikhil Ranjan, Managing Director of William Penn, which has also acquired 110-year-old iconic American firm Sheaffer, at 11 AM. Ranjan will be felicitated on occasion for the historic acquisition.

    Apart from these, several inks and accessories of pens, like pen cases, would also be on display. Historical instruments and collections of Indian writing material collected by Prof Manohar Desai, including old ink pots, letter boxes, brush stands, tool boxes and manuscripts, will also be exhibited.
    The Dr APJ Abdul Kalam Pen, based on the former India President and ace scientist, will also be launched during the festival. These are numbered pens, with ‘I love India’ written on the nib.

    Another attraction of the exhibition is signature artist Gopal Wakode from Buldhana, who shows signature collections in four different styles. Pen collector Yusuf Mansur from Patna, who has huge pens in his iconic collection, will interact with the guests. Jitendra Jain from Mumbai, another vintage pen collector, will also interact with the visitors.

    Another feature of the festival is that guidance for the repair of fountain pens will be provided. Professor Yashwant Pitkar, who has immense knowledge about the design of pens, will also interact with the visitors.

    To encourage school students, every 25th student who visits the festival will be gifted a ‘Chintoo Pen’. A lucky draw for the visitors will also be held and five selected visitors will be gifted with a premium pen.

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  • WHP report shows 25% COVID-19 patients still affected with mental health issues

    WHP report shows 25% COVID-19 patients still affected with mental health issues

    At an event held in New Delhi, this report was published in the presence of WHP Country Director Ms. Prachi Shukla and representatives from the USAID.

    WHP’s tele-counselling service helped COVID-19 patients, their family members and gender-based violence affected people in overcoming mental health issues

    New Delhi (India), December 9: World Health Partners, a leading public health organization, shared key learnings and insights from its 18 month long intervention on mental health and gender-based violence across Delhi, Gujarat and Jharkhand. The project was supported by the United States Agency for International Development (USAID). It was implemented with technical support from prominent institutions such as Central Institute of Psychiatry (CIP) and Ranchi Institute of Neuropsychiatry and Allied Sciences (RINPAS).

    “Learning from the project highlighted the COVID-19 pandemic’s mental health impact by focusing on the need for accessing affordable and timely mental health care,” said Prachi Shukla, Country Director- World Health Partners. “Increase in mental health issues has opened the doors for deploying low-cost digital technologies that can support government’s efforts in building stronger health systems.”

    The project was implemented from June 2021- November 2022 in 26 districts across the three states with the objective to provide early screening, referral and social security linkages to COVID-19 and gender-based violence affected individuals and families. The project reached out to more than 500,000 people using the Patient Health Questionnaire-4 (PHQ-4) screening tool to assess their mental health status.

    Key highlights:

    • During the project duration, WHP’s tele-health platform received more than 70,000 calls for mental health support
    • As per the data from WHP’s helpline, 25% COVID-19 patients were identified having mental health issues. It also highlights that 16% family members of COVID-19 patients also reported having mental health issues
    • 95% persons with mild mental health issues were found to be normal after completing the tele-counselling sessions
    • In urban settings across all the three states, prevalence of mental health issues among men and women in 35-59 age group is higher at 21.2% as compared to rural settings at 13.2%
    • A strong linkage was established between gender-based violence issues and mental health. 77% of gender-based violence affected individuals were found to have mental health issues and 96% out of those showed improvement after WHP’s intervention
    • WHP also facilitated referral services for those in need of institutional care. More than 4500 persons for mental health, gender-based violence and substance use disorder, were referred across all the three locations
    • During the project, WHP promoted access and linkages to various social security schemes for the most affected. More than INR 5.4 million was deposited in the bank accounts of vulnerable communities across the project population
    • With an objective to strengthen mental health care in primary health care, more than 1000 key health functionaries including Community Health Officers (CHOs), Medical Officers (MOs) and Frontline Workers were trained on managing common mental health disorders

    Insights from the project show that tele-medicine has been increasingly acknowledged as a viable system to widen access to provide mental health care and support.

    Dr. Rajesh Sagar- Professor and Head- Psychiatry, AIIMS, said “Tele-mental health is a game changer when it comes to creating ease of access of services to the parts of the country that may not have access to the kind of quality care that is available to people in metros or tier 1 cities. There is a need to strengthen the health system of the country and to ensure effective mental health care delivery in the primary care setting in order to reach the unreached population.”

    The widespread impact of COVID-19 and mental health issues has accelerated positive momentum in care seeking behaviour. To support this, expansion of existing resources and developing new and innovative platforms requires a comprehensive approach in building resilient mental health support systems.

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  • Simpolo, the Fastest Growing Premium Brand in the Indian Ceramic Industry Opened its 100th Showroom

    Simpolo, the Fastest Growing Premium Brand in the Indian Ceramic Industry Opened its 100th Showroom

    Vijayapura (Karnataka) [India], December 9: Simpolo Ceramics is the fastest-growing premium brand in the ceramic industry in India. The brand has grown leaps and bounds by offering stunning designs of the best quality to its consumers. Simpolo is inspired by the Italian ceramic market and is the first ceramic brand to take an initiative to create tiles made with latest cutting-edge technologies.

    Simpolo Ceramics expands its business and launches its 100th Gallery in Karnataka (Vijayapura) in an area of over 5400 sq. ft.

    On the grand opening of the showroom Mr. Bharat Aghara (CMO) shared Simpolo is planning to open 100 more showrooms in important business centers in the next 2 years.

    Simpolo focus on enhancing customer’s experience which includes Live Display Mockup and scanning of QR code with immediate visualization in 360-degree view of the products, thus helping the customer in finalization of the product quickly.

    Simpolo has the best-selling products of classy Dry Granula (1200×2400), styling & enriching Posh Surface for Indoor Space (1200×1800) & Kitchen Top (790 x 3000) along with Rockdeck series for Outdoor Application in 16mm.

    Simpolo Vitrified, founded in 2008, is one of the market leaders in the premium tiles segment in India. The Simpolo Group started in 1977, with the roof tile products and entered through Simpolo brand in sanitaryware business in 1991. Simpolo now is engaged in the business of designing, manufacturing, supplying and distributing wide range of premium products in tiles and sanitaryware segment. The company offers its products to builders, architects and home owners, both in India and outside India through a network of over 1100 dealers with export to over 50 countries. Simpolo has always been industry leader in introducing the latest technology in the Indian market with high quality standards and has the best-in-class manufacturing facilities in Morbi, Gujarat. Company has managed to create a strong brand recall in the mind of consumers.

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