Tag: Business

Ahmedabad (Gujarat) [India], November 24: Rise Hydroponics organized a two-day offline training workshop on basics to advance hydroponics/soilless farming at Rise R & D Hydroponics Farm Ahmedabad.

The two-day workshop was attended by business people, entrepreneurs, professors, scientists, IT professionals and students from PAN India. More than 50 participants visited from around 17 different cities of India, to understand the commercial viability of hydroponics farming as a business. As more and more industrialists, businessmen& corporates are looking to diversify and get into the evergreen business of agriculture.
In the workshop – technical, operational and financial aspects of Controlled Environment Agriculture were discussed along with marketing and selling strategies of hydroponically grown produce. During the workshop, participants also had the opportunity to have a hands-on experience with the different methods of hydroponics farming.

The key note speaker was Mr. Vivek Shukla, Co-founder of Rise Hydroponics with 6 years of experience in Hydroponics Farming. He spoke on the broader contours of the Controlled Environment Agriculture methodologies like what are the different techniques used in Hydroponics farming, different types of protected cultivation structures, crop planning, irrigation design, crop management, how IoT automation helps us to monitor and control important parameters in the farm, how autofertigation unit provides accurate nutrition to the plant, how to do feasibility study, Investment and ROI Calculations, Tax benefits, what are the different subsidy schemes of government& how to avail the benefit of subsidy. The event was also graced with sessions by technical experts from companies like Netafim Irrigation, Suncool Essen Multipack, Yuksel Seeds, etc.

He also explained that how a lot of soil-based polyhouse farmers have been suffering over the years due to various issues being faced by them to run their farm profitably, and how soilless farming in polyhouse can be a solution to this problem. By understanding few technical and operational parameters any one from any background can run a soilless hydroponics farm successfully.

“Rise Hydroponics is carrying out extensive research on nutrient compositions, using different seed varieties & various hydroponics techniques. We have developed our own nutrient formulations for all different crops and are constantly working to improve the recipe of each, so as to decrease the costing while increasing the production per plant. We have already developed our own Auto Fertigation System as well. We will be going for patent application of these soon.” told Mr. Meet Patel, Founder at Rise Hydroponics.

Mr. Tusshar Aggarwal, Co-founder at Rise Hydroponics, in his address, apprised the audience about the different types of protected structures, advantages, disadvantages of each, how to select the best type of structure as per your location, weather conditions and the kind of crop you are doing.

When asked about their future plans, Tusshar says “We plan to cover atleast 200 acres by the end of 2025 under soilless farming across India. We already have our presence in 25+ cities of India, and are rapidly expanding our footprints. We are developing around 30 acres of soilless farms in the next 6 months and plan to start exporting fresh vegetables by the end of this financial year. We want to make agriculture a sustainable and profitable business.”

A farm visit to Rise Hydroponics R&D Unit was also arranged where the participants got to experience the different soilless farming methodologies, all under one roof, making it easier for them to compare and understand all the techniques at one single location. The main objective of the programme is to impart training and practical exposure to the participants towards Hydroponics & Soilless Farming.

When asked about his experience to one of the participant, Mr. Ajay Patil, he tells “The training conducted by them was really informative, we got to learn everything from basics to advance, the two days were really worth the time and expense for me to come from Karnataka and stay here. Anyone thinking to do this business commercially must attend this 2-day workshop by Rise to make an informed decision.”

Rise Hydroponics is an Ahmedabad based Agritech company which develops commercial hydroponics or soilless farms on turnkey basis. They also work in Joint Venture model. They offer a host of commercially profitable agribusiness opportunities. Their next workshop is scheduled for 17^th& 18^th December’22 in Ahmedabad. Started in 2020, this company has quickly become the leader in the category by developing more than 35 large scale commercial projects across the country& training more than 35,000 people since its inception. You can follow them on Facebook, Instagram, LinkedIn or for more details please visit https://risehydroponics.in  or call on 7575809576.

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New Delhi (India), November 24: The next potential economic downturn is here- with rising inflation and mass layoffs, it’s time for businesses to use digital marketing as a growth and revenue-earning opportunity.

Modern businesses are prioritising cutting all ineffective marketing efforts that prove to be a waste of their ad spend budget. They want to spend strategically on only the best digital strategies that offer growth and revenue-building opportunities.

Digital marketers today have to prove that digital marketing is “recession-proof” to their clients by promising them decent business and income growth, if not more.

It’s time for digital marketers to help businesses realise how digital marketing is a solid investment and can help them (companies) swim through inflation!

Being a prominent digital marketing agency with pan-industry clients across the globe for 17+ years now, GBIM Technologies wants businesses to understand how digital marketing can be helpful during inflation.

How Digital Marketing can be helpful during inflation

1. It is inexpensive

Digital marketing is easy on the wallet when you use comprehensive strategies such as SEO, Social Media or Email Marketing can bring you more revenue over your investments. Social media. Organic social media content such as social media posts, videos or stories helps you reach your target audience without much financial investment.

SEO that can bring you more revenue over your investments. Email marketing, too, can get you a great return on investment – 36%, making it a worthwhile investment.

You don’t have to invest in every digital marketing strategy; investing in a few will surely get you great returns in the inflation period!

2. Digital Marketing is easily measurable.

Business survival should not focus merely on cost reductions but on cutting down the correct costs. Cutting marketing efforts that bring in no returns is smart, but scratching your entire marketing strategy is a not-so-smart move !

Digital Marketing strategies are measurable thanks to all the analytics and background data your digital campaigns offer. All you need to do is set definitive KPIs to help determine campaign success – spend rate, cost per conversion, audience and targeting metrics, etc.

Set KPIs enable you to analyse which campaigns work and which fail, thereby adjusting your budget accordingly.

3. It helps you build brand authority.

Building a solid brand authority can do wonders during inflation, as consumers spend their money on brands they trust and love.

Digital marketing helps you win your customers’ trust. Organic Marketing, social media marketing and content marketing help you build brand authority even on a tight budget. The organic growth that SEO & Social Media strategies promise can build massive brand authority and prove your brand’s worth to its target audience.

The Many Opportunities Digital Marketing Offers

Advertising is one of the quickest channels to reach your online customers. By using the correct digital marketing channels and tools, businesses can truly benefit from them. No wonder digital ad spending will hit $646 billion globally in 2024!

Digital Marketing, when used strategically, can be recession-proof and bring in good fortune in terms of audience traffic, brand awareness and revenue growth during uncertain times like an inflated economy.

GBIM Technologies – A reputed digital marketing agency in Mumbai & Navi Mumbai

Economic downturn negatively impacts every business, but GBIM Technologies is here to help your business deal with inflation positively and try to turn this economic obstacle into an opportunity for business growth and success.

As a leading digital marketing Agency in Mumbai and Navi Mumbai, GBIM Technologies has always understood and analysed emerging market trends and requirements. To leverage digital marketing in new and unconventional ways to help their clients beat the competition and become industry leaders.

Services

GBIM Technologies is a full-service digital marketing agency in Mumbai offering performance-driven digital marketing services like Organic Marketing, Google & Social Media Ads, Influencer Marketing, Online Reputation Management and creative digital services, among others.

The digital strategies we create for businesses and brands are a mix of push & pull marketing tactics and the right combination of digital marketing services – that best suit a brand’s goals, target audience and other varied requirements.

The founders and CEOs of GBIM Technologies, Mr Nirlep Patel and Mr Dharmesh Patel, firmly believe that when it comes to digital marketing, every obstacle can be turned into a golden opportunity by initiating strategic digital campaigns and capturing the right digital channels!

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New Delhi (India), November 24: Media entrepreneur Meher Sheikh who is the Founder & CEO of Nikology a Youtube Channel with a subscriber base of 02 Million was awarded ‘Young Entrepreneur of the Year’. Nikology is an initiative of Papr Network that runs its operations from Noida Film city in Uttar Pradesh. When contacted her to applaud her recent achievement the dynamic entrepreneur said the following, “I am elated with this recognition & I would like to thank my family & team for believing in me & my vision. I was thrilled to see so many women entrepreneurs getting recognized along with me, hence proving the point that women can multitasks & are unstoppable. I would also like to thank my subscribers & followers that have shown loyalty in me & love what I create”.

She further added, “It pains my heart to read the tweets and posts of so many employees who were laid off by the tech giants around the world, and I am planning to build something which will help generate opportunities for many such talented people who can join us to build a platform for the masses which we can motivate millions of youngsters and we will be proud of that. We, at nikology, have built a community of rational thinkers and aim to inspire people to reach the best of their potential”.

ET Inspiring Leaders awards 2022 is an initiative by Times Group is a flagship initiative that aims to identify and recognize the excellence of leaders in their respective fields. These business leaders are icons, inspirations, and game changers who have scaled new heights and transformed not only India but also the world.

It was a celebration of excellence in a variety of fields including IT, Automobiles, Consumer Durables, Retail, Real Estate, Education, Healthcare, E-commerce, FMCG, Design, Talent, Entertainment, Fashion, Hospitality, and Service Industry, among others.

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Vishal Verma

At Cineblues the true emotions & passions of a cinegoer aces the repetitive and aching routine of news says Vishal Verma.

November 24: The founder of www.cineblues.com – a never ending movie carnival dives deep into Cineblues idea/dream and how it aims to bridge the gap between reel and real, reality and dreams.

A child born from life and fed by cinema, Vishal Verma has been passionate about movies since he started visiting those single screen theatres watching Sholay (1975) in Minerva theater movie at the age of three and Zanjeer (those repeat runs) with his father Virendra Verma popularly known as Vermaji – an award winning film journalist of the golden era.

In a country were cinema is life and cricket is religion, were the gods on field and silver screen unite every religion, cast and creed having numerous portals claiming to be the true voice of the industry, Cineblues is the only fascinating retreat a destination that caters to the masses, classes and the industry.

Primarily a window that peeps into the sense and sensibilities of the creator (filmmaker, musician, artiste in general) and his/her audience, Cineblues promises to be a never ending journey, a movie carnival as its tag line says.

A vision of a known senior film journalist, movie critic/reviewer, feature writer, columnist and lecturer on film appreciation – Vishal Verma, Cineblues is in English, Hindi and will be expanding its wings in other languages soon.

“After Hindi, Marathi is the next goal” says Vishal Verma.

Already catering to the Tamil, Telugu and Kannada industry in English language and is developing plans to have content in south languages as well.

Compatible in its design to suit all ages and screens – desktop, phone, tablet etc. cineblues will soon have its apps in various regional languages catering to cinema of that particular region/language.

As we are talking about this, Cineblues is repeatedly getting queries from the industry, fans of artistes and users in general to develop special dedicated pages for their idols and bridge the gap and make it as narrow as it can.

“We are overwhelmed by the response and working on something unique that will add more feathers to our cap” shares Vishal Verma. Cineblues doesn’t aim to be a brand but is destined to be a truly devoted movie, cinema, music and life lover’s clan/hub that temples the common thought of expressing purely from heart about movies, cinema, art and its people” adds Vishal Verma gladly.

The site www.cineblues.com has specialized sub categories like nostalgia, classic, humour etc that gives the website a definite edge. Cineblues – Youtube Channel is dedicated to create content that stands unique but still is relatable to everyone.

Cineblues team of a dozen plus authors including its founder Vishal Verma who is also the Editor in Chief in Hindi and English are constantly looking to voice their opinion that comes from heart and is not burdened by any obligation/bias towards the creator and or promoter. Innovative names of authors like Grouch On The Couch, Filmi Ilmi, Shweta Talkies clearly underlines the similarities between Cineblues vision and the authors/writers approach.

Plus those who are dreaming to tell stories on or off screen Cineblues is coming up with good news soon (bridging the gap between reality and dreams as said earlier).

On asked about its competitors and competition in the digital entertainment/portal field, Vishal Verma says, “First of all Cineblues is not just news and doesn’t strive to be the No.1 entertainment news publication in the digital field, Cineblues is happy in its heartfelt celebration, any passionate cinegoer can join Cineblues and express, it’s a never ending movie carnival”.  Just like the great Mohammed Rafi in Indian playback singing – there will be top players in digital entertainment news well versed, researched, precise and composed.

Cineblues is like Kishore Kumar – pure passion, joy, celebration coming from pure pious emotion”.

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November 24: Mumbai, today everyone is aware of Ayurveda as a very old and effective method to cure all types of diseases. In a hurry to get cured and get fast relief the use of allopathy has increased to such an extent that people have forgotten the practice of Ayurveda. Taking note of this Baba Ramdev has been doing a remarkable work in the goodness of yoga and ayurvedic treatment? After that, during the Corona period, Ayurveda acted as a panacea. So today all the Ayurvedic medicine manufacturing companies have been established doing good work. A trusted name in these is that of Gahawar Pharma Private Limited. The special thing about this company is that this company has been working in this field for the last 4 generations, although this company was established in 1940, but after that Dr. Dhirendra Singh worked hard to take this company to the heights.

Dr. Dhirendra Singh Director Of Gaharwar Pharma Products Pvt. Ltd.

When the company was started then only 4 products were made and today the company is making more than 100 products.

Dr. Dhirendra explains that his relationship with Ayurveda is going on from generation to generation, his father and his grandfather used to work to make people healthy through Ayurveda, the only difference is that he used to do this work part time while doing his farming and Used to do free service, whereas now we are doing this work not only in a professional manner but also with full responsibility towards the health of the people.

As a result of this, today this company has created good trust among the public and is well-known as a reliable brand in the market.

Here let us tell you that Dr Dhirendra is originally from Punjab but he studied in Mumbai and from here he studied BAMS in Karnataka and did complete study on Ayurveda and Herbal, as a result of which today this company is helping people to lead a healthy life.

Dr Dhirendra believes that we are working in this profession for generations also because we want to give a healthy and long life to people at affordable cost. Our ancestors also had the same thinking, so we are following them.

Let us also tell here that this company is making more than 100 products including Joint pain, Arthritis, weight gain, useful in increasing immunity, useful for Asthma, Cough, De-addiction. Premature Ejaculations, Piles/ Hemorrhoids, Leucorrhoea, Hyperacidity, & Vomiting, Gas, Constipation, Heartburn. Acidity, Digestion Problem Nausea, Control Diabetes, Skin Related Syndrome, Natural Breast Enhancement, Weight Loss, Immunity Booster,Treat Drug Addiction.

https://gaharwarcompany.in/ Address :- Indo Industrial Estate No-1, Navghar Road , Vasai (East) Palghar-401210,Maharashtra Email : – gaharwarcompany@gmail.com

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November 23: With the wedding season just around the corner, Tara C Tara’s wedding collections are the talk of the town. It’s redefining wedding fashion for women of all ages. The fabric, the colors, the craftsmanship has taken the fashion industry by storm.

What can be more enchanting than an ethnic collection of wedding dresses designed with exquisite craftsmanship, embroidered in delicate details in an array of colors, the breezy soft fabric moving with her graceful swings? Well if anything that can come close to that, is Tara C Tara’s wedding collection of ethnic outfits.

Tara C Tara’s choice of fabric, colors and delicate yet subtle stitching techniques brings out the beauty in every woman of every shape and size. These are crafted in a way that they can be paired up with a range of accessories that would enhance their ethereal beauty, effortlessly.

Delicately designed and thoughtfully handcrafted in the beautiful pink city (Jaipur) of Rajasthan, their wide range of apparels and wedding collection are stunningly eye-catching.

They believe in premium products that are comfortable, yet affordable. The team of creative minds with exclusive knowledge in clothing and arts was established in 2018, who have an immense love for tie-dye, block printing, and hand screen printing.

According to the founder, “We are on a mission to bring freshness in the Indian fashion industry with vibrant colors, bold prints in soft and comfortable fabric. When people think about Indian wear, they think of heavy fabric and that’s what makes us different from the other brands. We start our price range from Rs.2000 and above so that our piece can reach out to more and more women. And we plan to go global by the end of this year.”

Indian fashion is famous for their long flowy garments in bright patterns, varied range of fabric and ethnic designs which can be easily spotted on Tara C Tara’s online portal.

The entry of the brand infused a fresh approach to ethnic and wedding collections. Tara C Tara’s collection truly makes age seem like just a number, there is something exclusive waiting for everyone here.

Tara C Tara has various collections of 3-pieces, co-ords, and gowns for different occasions. Dusty hues and contemporary style of printing, adds a glamorous factor to the brand and its collection. Apparels in vibrant hues like fuchsia, lilac, mustard and tones of maroon are trending to be the highlights for the upcoming wedding season.

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Ahmedabad (Gujarat) [India], November 23: Ahmedabad-based leading real estate developer Sarvatra Group, which is committed to redefining the way of living, has forayed into the hospitality business with a premium resort near Ratanpur on the Gujarat-Rajasthan border.

Sarvatra Group has partnered with welcome heritage which is a joint venture between ITC ltd and Jodhana heritage established in the year 1997 .Welcome heritage represents the finest traditions of heritage hospitality and tourism in India with a unique portfolio of palaces, forts havelis and resorts. Welcome heritage represents the finest tradition of hospitality. “We are excited about our foray into the fast-growing hospitality business. The resort will be a luxury resort equipped with the best amenities and ambience and offer the best-in-class authentic experience for guests. The resort will be completed in three phases.

Sarvatra Group was established in the year 2012 by friends turned partners Dhaval Solanki, Dhaval Patel, and Brijesh Patel with the mission of adding value to real estate. In just a decade, it has carved out a unique space for itself in the real estate sector in Gujarat through unique and innovative projects.

“The foray into the hospitality segment with the premium resort marks a new growth chapter in the group’s journey. Be it resorts, weekend homes and villa projects, or affordable housing segment, we are committed to setting new benchmarks,” said Dhaval Patel, Managing Director of Sarvatra Group.

The group has so far acquired more than 40 lakh sq ft of land and carried out construction of over 18 lakh sq ft. It has executed five projects so far, including luxury villas, farmhouses, and weekend homes projects, and an affordable housing project in Gandhinagar. Five more projects are currently underway.

“At Sarvatra Group, we believe that life is amazing with nature. Nature is at the core of the design and execution of all our projects. We are uniquely poised to benefit from evolving lifestyles and changing consumer preferences when it comes to luxury homes,” said Brijesh Patel,Managing Director of Sarvatra Group.

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‘Warstone Combi’ – a 100% painless and trusted Ayurvedic treatment for kidney stones

India, November 23, 2022: With an objective to provide result-oriented solution for kidney stones, Stalwart Lifesciences has come up with a fully Ayurvedic solution for the kidney-stone ailment through its medicine ‘Warstone’. The leading pharmaceutical company was conceived to provide affordable medicine to the masses through allopathy in their initial years of operation. However, in a major move around five years back, the company embarked its journey in the Ayurveda industry.

Kidney stones are basically solid masses of tiny crystals which are composed of substances like calcium, oxalate, cysteine, struvite, or uric acid. These stones can cause mild to severe pain as they exit the body through the urinary tract. But the question here arises, is there any painless and affordable treatment available for removing Kidney stones?

Highlighting the innovative solution, General Manager-Marketing, Mr. Anubhav says, “The answer lies in our age-old Indian school of medicine—Ayurveda.” Building upon the available knowledge and research, the founder of Stalwart Lifesciences, Mr. Arvind, with more than 30 years of experience in the pharmaceutical industry, has come up with Warstone Combi-a 100% polyherbal ayurvedic formulation that is composed of 20 exclusive/unique ingredients to combat the problem of kidney stones by dissolving and breaking stones.”

Due to various lifestyle habits like poor diet, sedentary routine, less fluid intake, medical conditions like thyroid and obesity, intake of supplements and medications, etc., the problem of kidney stones arises.

Research indicates that one in ten individuals suffers from one or the other form of kidney stone in their lifetime, with a 50% chance of recurrence after treatment.

Such is the efficacy of the medicine that it is receiving appreciation from patients and doctors. Hundreds of doctors have reposed immense trust in medicine. The medicine is extensively used in leading hospitals.

Senior Sales Manager, Mr. Saurabh says, “Doctors are so satisfied with the results of Warstone that they have testified it in writing, which includes an Ayurvedic medical officer from the Directorate of AYUSH, Chandigarh, and another is from the then HOD of Dhanwantry hospital, who himself is a surgeon and has done many kidney stone surgeries.”

The company operates with a vision of ultimate customer satisfaction and with the idea of getting patients rid of kidney stones at an affordable cost. Our correspondent interacted with one patient from Chennai, who has had a recurrent problem of kidney stones for the past 7 years. The patient reached out to the sales team of Warstone just 6 months after his surgery at a leading hospital in the year 2021. His ultrasound report at the time showed several stones in his kidneys. As suggested by the Warstone team, he continued with the medicine as he could see the stones getting out through urine. In 1.5 years, he claims to have passed 32-34, and the recent report shows no stone in the kidney, which is an incredible feat.

In the past, we ensured product availability through the traditional network of pharmacies. But now, to ensure all-India availability, we have started selling on our website (www.warstone.in) and other e-commerce platforms. In this way, we have been able to reach patients in every corner of the country, “added the company GM.

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The HI-Membership allows startups to hire the right talent at a significantly lower or almost zero cost.

Ahmedabad (Gujarat) [India], November 23: The biggest challenge for startups, especially Information Technology (IT) startups is recruitment, and that too recruiting developers who are right for the job.

Ahmedabad-based Harry International Pvt Ltd., an 11-year-old company that has created a niche for itself in the field of bulk recruitment for the IT industry, has launched a special membership for IT startups, allowing them to hire the right talent at a significantly lower, almost near zero cost.

“For most IT startups, the high and recurring hiring cost is a big challenge, and it even hampers their growth. To support such startups, we are proud to announce HI-Membership, a product designed specifically for IT startups having a team size of less than 15 or 25 or even 50. The membership is a unique concept launched for the first time in India and allows unlimited free staffing to startups and that too by spending much less than they would have to. It is truly a game-changer and would be immensely beneficial to startups and young entrepreneurs, especially when Gujarat is emerging as an IT hub,” said Haren Choksi, Founder and Director of Harry International Pvt Ltd.

The attrition rate in the Indian IT industry is over 25%, and even higher in IT startups. Recruiting fresh talent involves a huge cost, time, and resources, and can be a huge drain, especially for startups. The membership ranges from three months to a year and involves a one-time fee, but allows clients to avail of the firm’s staffing expertise for a fixed number of positions for the membership’s entire duration. The cost of the membership is a fraction of what clients would otherwise have to spend for recruiting as many candidates.

“The membership safeguards startups from the huge cost of hiring and re-hiring for the same position. There is no separate billing after availing of the membership. In case, a recruited candidate quits for any reason within the duration of the membership, we find a replacement without any additional cost,” said Mr. Choksi, who is a chemical engineer by qualification but founded Harry International in 2011 to pursue his interest in human resources.

He is a Launch Director with Business Network International (BNI), the world’s largest professional networking organisation, and a member of the Executive Recruiters Association (ERA), an organisation of recruiters. He is also running the Indian IT Professional Network which has 2,300 IT companies, many of which are his firm’s clients.

The HI-Membership has received tremendous response from Harry International’s clients and IT startups and 40 have already availed of the membership since its launch in October.

“It is not just the cost benefit, but also the peace of mind that comes with it,” he said further.

In just over a decade, Harry International has helped clients recruit more than 5,000 people for posting within India and even overseas. The firm works almost exclusively with IT clients, and what is also unique about it, is that all its recruiters are IT developers. The firm’s team size is 40 and it aims to grow to 100 by the middle of the next year.

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National, November 23: Fintech enabler Tartan which is democratising how today’s workforce can exercise increased control over their income and employment data to access financial services has now forayed into bringing products and services directly to consumers who are employed and launched a new self-service employment benefits marketplace – ‘BATIK’ to empower organisations to support their employees’ financial and health wellness. Having partnered with insurance companies, NBFCs and health care package providers, employees can now avail of Advance Salary, Personal Loans, Health & Term Life Insurance, Tax saving investment plans, Mutual funds, Expense cards, Gym membership, Gift cards and much more.

As employee well-being becomes a critical priority for organisations today, one of the biggest expenses is leaning towards employment benefits as leadership always pushes for a holistic, integrated, interrelated approach. This entails taking care of your employee’s physical, mental, and financial wellness especially in times like the upcoming downturn in the economy.

Today, health, wellness and financial independence are the most sought-after solutions. As per a study by SHRM in 2022, 88% of employers ranked health benefits as extremely important for their staff. Family care benefits follow this at 70% and financial wellness benefits at 46%.”

Historically, companies used to enable the provision of getting a loan from a preferred bank or give membership to specific gym chains or arrange health check-ups or doctor consultations. However, the one size fits all approach does not work today; engagement for such benefits often end up being low due to differences in income patterns and designations etc. A modern way of accessing benefits is flexible programs that provide employees with the power of choice while ensuring that the compliance of spend is maintained.

A flexible benefits program is getting extended in other use cases like learning and development, mental health counselling, and accessing a co-working space.

Batik is a custom-curated, flexible-benefits platform; a one-stop shop that allows employers and human resource organisations to activate benefits that employees really need and want today. Employees can then choose discounted or concessionary products from various brands in categories like medical wellness, fitness, financial wellness and mental wellness, among others. Additionally, as we discuss financial wellness, we must recognise its direct impact on employee productivity, its contribution to company growth and its capacity to drive innovations.

“Improving the employee experience should be a top focus for every company right now,” said Meet Semlani, Co-founder at Tartan. “Many organisations are now looking at options to provide employee benefits that are modern and flexible. The right mix of compensation and benefits is vital to the larger employees and financial wellness. For HR leaders, finding insurance coverage or a flexible perk for their people, given their budget limitations, can take much work. But to be a company that cares for its employees and supports them in times of emergency, including medical emergencies, is critical to creating a stress-free work environment brimming with productivity. With Batik, this gets easy to implement.”

With a simple sign-up and built-in payroll and Gmail integrations, organisations can enable employees to access various financial services to help them build up their financial health over time. For example, people can choose the best loan provider based on how much they earn, build savings, win gift cards, access free mental health counselling, and get fairer deals on products – like insurance and gym memberships – than they would have access to elsewhere at a higher price.

Currently, in its Beta phase for the past four months, Batik has successfully acquired an extensive customer base of more than 100 renowned organisations, serving 50,000+ employees with 40+ products and looking to add more perks like car leasing, tax saving solutions and flight bookings too.

Tartan, in the Pre-Series A funding round, has raised $4.5 million led by 500 Global, InfoEdge Ventures, AngelList Quant Fund, WorldQuant Ventures, Varanium GenNext Fund, 9 Unicorns, Yatra Angel Network, Emphasis Ventures, and Naveen Kukreja.

Tartan provides a data-to-distribution platform that seamlessly enables the movement of payroll data and products for today’s workforce. With their consent, financial institutions use Tartan’s API to access their customer’s data from their traditional or non-traditional HRMS system or payslip to fast-track income and employment verification, improve underwriting and build innovative new products. Its data-powered employee benefits marketplace allows employers and HRMS platforms to build and distribute innovative products which are much needed by workers today.

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