Tag: Business

  • Alice Blue Introduces – 1lyOptions– A hedging & Strategy Building tool for Options Trade

    Alice Blue Introduces – 1lyOptions– A hedging & Strategy Building tool for Options Trade

    New Delhi (India), October 14: Alice Blue has introduced – 1lyOptions, a hedging & strategy building tool specifically targeted at the Options Trade. Launched in collaboration with 1lyoptions this hedging tool will enable traders to access pre-built and customizable Futures & Options Strategy Building solutions. The prebuilt strategies are designed to work well in various market conditions, be it bullish, bearish, or sideways. Normally a trader hedges by opening a position that cancel out any risk in the trade. Now, with this offering, traders can simply choose the trend, and the tool will help by offering the best possible trading strategy.

    Mr. Siddhavelayutham, CEO and Founder, Alice Blue said, “Introducing this tool, is a reaffirmation of our commitment to making trading experience on our platforms seamless and beneficial to our customers. Now through this tool, the traders can utilize the pre-built options to strategize and trade effectively. We will continue to offer newer trading technologies and conveniences to further enhance our customer outreach initiatives.”

    In options trade, a trader hedges by manually opening a position or several positions that cancel out any risk in the trade. A trader might buy a call option and a put option at the same time. If the value of one position goes down, the other position (or positions) should go up, the trade will ensure there are no loses. Now, through this Tool, traders can pick the best possible strategy through its Pre-Built strategy based on prevailing market conditions.

    Some of the key benefits of using this tool are:

    • Create their Own Custom Strategy
    • Place Orders Directly from the Tool
    • Choose Market/ Stock View
    • LIX- To Help You Identify Liquid Instruments
    • Check Out Predefined Strategies
    • Trend Predictor to Indicate Direction of Stock

    Additionally, the payoff charts help in figuring out how a strategy might work over a range of prices and time. This provides a forecast of the expected profit or loss through a selected strategy. It also provides a host of Analytical data where, Positions are grouped as Hedge and by Symbols, Graphs to give expected P&L until expiry & They can check the margin utilized on each strategy and live P&L, to name a few.

    All Alice Blue clients are offered free access to this premium tool. Fresh investors and traders can access this tool by opening a Demat & trading account with Alice Blue. For more information visit https://aliceblueonline.com/.

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  • Asomiya Pratidin & Pratidin Time Presents The Conclave 2022

    Asomiya Pratidin & Pratidin Time Presents The Conclave 2022

    Asomiya Pratidin and Pratidin Time presents – The Conclave 2022

    India, October 14: To bring Northeast India in the spotlight by bringing together stakeholders and policymakers to discuss the various issues for more inclusive development of the region, the Pratidin Media Group, in association with Dalmia Cements is going to organize ‘Asomiya Pratidin and Pratidin Time presents The Conclave 2022’ at Manekshaw Centre, Delhi Cantonment in New Delhi on October 15 and 16.

    The conclave has been conceptualized to put forward and discuss the issues of Northeast India with the outcome serving as a roadmap towards more inclusive development of the region. The panel of speakers for the event will include personalities from ministers, academicians, bureaucrats, journalists, enforcers of the law, activists, entrepreneurs, sportspersons, and the like, who have an active interest in the matters and work towards a common goal of combined progress.

    Union minister for defence, Shri Rajnath Singh will attend the event as the guest of honour and initiate the proceedings on the first day. Thereafter, a discourse on topics like regionalism in relation to nationalism, the tea industry of Assam and its future, sustainable tourism in the northeast and ways to expand them, energy security concerning deforestation and industrialization, and the mighty Brahmaputra and the approach to utilize it to the fullest in the backdrop of Act East Policy, will be held.

    The itinerary for the second day of the conclave will include dialogue on matters such as how to tackle racism and other problems northeasterners face in major Indian cities, drugs menace, terrorism and insurgency, and geopolitics of the region including the long-standing interstate border disputes. Special focus will be on women’s health, malnutrition and healthcare facilities in Assam and the Northeast. Apart from that, sports in the Northeast with developments in infrastructure to support sportspersons and insight into whether the two are marching forward hand-in-hand will take place. The focus will then shift to economics with a discussion on the four lakh crore economy of Assam, fresh investments in the state, and employment scenario, in-store.

    The list of panelists includes Union Minister for ports, shipping, and waterways Shri Sarbananda Sonowal, Union Minister for sports Shri Anurag Thakur, Assam Chief Minister Dr. Himanta Biswa Sarma, and Chief Minister of Manipur Shri N Biren Singh.

    Apart from that, Dr. Samujjal Kumar Bhattacharya, Chief Advisor of AASU, Shri Dilip Saikia, National General Secretary of BJP, Shri Bhupen Borah, President of Assam Congress, Kumar Sanjay Krishna, Chairperson at AERC, Guwahati, Shri Prabhat Bezbarua, ex-Chairman, Tea Board of India and TRA, Shri Shripad Naik, MOS Tourism, Special Commissioner of Delhi Police, Robin Hibu, Home Secretary Shri Ajay Kumar Bhalla, General Officer Commanding-in-Chief of Eastern Command Lieutenant General Rana Pratap Kalita, Special DGP of Assam Police Shri G P Singh, CWG Gold medalist Smt Nayanmoni Saikia, Executive Director of SAI Guwahati Shri Satish K Sarhadi, Assistant Director of sports and youth affairs of Manipur Smt Laishangbam Anita Chanu and Shri Sameer Sinha, Principal Secretary to CM, Government of Assam, will be among the discussions as panelists.

    The conclave will be held over two days on October 15 and 16 and has been organized in the national capital with the view that voices from the Northeast are heard in the power corridors of the nation.

    Pratidin Media Group publishes the Assamese language daily Asomiya Pratidin and runs the Pratidin Time news channel. Asomiya Pratidin was established in 1995 and has four editions printed from Guwahati, Dibrugarh, Bongaigaon, and North Lakhimpur. Pratidin Time was started in 2015 as a television news channel covering issues from across Assam and the Northeast. Pratidin Time covers topics including politics, sports, culture, and issues of national and international importance. With the advent of the digital age, the group also ventured into it with the digital editions of Asomiya Pratidin and Pratidin Time in 2015.

    To know more about Pratidin Time, visit –  https://www.pratidintime.com/

    For more information on Asomiya Pratidin, visit – https://www.asomiyapratidin.in/

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  • Shine.com unveils Hackathon Platform: An easy and effective path to bringing suitable candidates and employers together

    Shine.com unveils Hackathon Platform: An easy and effective path to bringing suitable candidates and employers together

    • So far, Shine.com has conducted Hackathons for 25 companies hiring in Technology and Sales, the companies directly connect with Hackathon winners and present them with lucrative job offers
    • Hackathon help candidates do benchmarking and get job offers based on their skills; it also assists companies in gaining brand visibility and a platform to interview and assess multiple candidates for open positions

    14 October, 2022: Building on its commitment to deliver exception career growth and job search experiences, Shine.com, India’s leading job portal, has kick started yet another Hackathon. The activity provides an exceptional platform for candidates with adequate tech skills to showcase maximum potential, benchmark, and get job offers based on their skill set. Each participant of the Hackathon will have the opportunity to gain maximum exposure and expertise to stay ahead in the talent search market.

    Shine.com has so far conducted Hackathons & Assessments for 25 leading organisations hiring in Technology and Sales with a registered participation of approximately 15,000+ candidates in each hackathon. Hackathon platform assists companies in enhancing brand visibility, building employer branding, and getting ready-to-hire candidates without spending extensive time and energy combing through multiple applicants for open positions.

    Akhil Gupta, CEO of Shine.com, said, “The Hackathon & Assessment series is created with a vision of bringing top-tier tech talents who are willing to showcase their maximum potential against challenges set by industry experts. Unlike standard job portals, Shine.com focuses on more than just providing a platform for candidates to land jobs. We intend to help their careers grow. In this context, Hackathon has proved exemplary. It provides young tech talent with adequate space to showcase their skills and employers to recruit the best possible candidates from a herd of applicants. This lets us stay connected and motivate youngsters through their journey.

    Hackathon is conducted online and is designed based on the job description (required by the company) where matching candidates are invited to register for Hackathons and appear in the activity on the mentioned dates.

    A dedicated leader board is present on Shine.com that gathers comprehensive insights on a candidate that helps the leader board to announce the winner/winners, where the companies directly connect with the winners and make job offers.

    A recent Mint + Shine Talent Insights report revealed that almost 50% of candidates are interested in getting hired through Hackathons, while 31% are open to trying.  Similarly, 28% of recruiters are absolutely in favour of choosing Hackathons as their preferred mode of recruitment, whereas 35% believe it can work sometimes. Rest, 24.12% recruiters are open to trying Hackathons as a medium to hire.

    Shine.com’s Hackathons are open for all candidates and have no pre-fixed duration as it solely depends on the organisation’s needs. Shine Hackathons also cater to non-tech hiring which includes assessments on communication skills. Each month more and more candidates get opportunities to get one step closer to join their dream companies by participating in the Shine Hackathons & showcasing their skills, getting onto the leader boards and getting a chance for interviewing with the companies of their choice. 

    Shine.com connects job seekers and recruiters by accurately matching candidate profiles to the relevant job openings through an advanced 2-way matching technology. While most job portals only focus on getting candidates the next job, Shine focuses on the entire career growth of candidates. To this end, Shine has launched Shine Learning- India’s largest career skills site for working professionals with over 500+ courses & certifications. As the industry shifts towards mobile, Shine.com is leading the transition and is the fastest growing job portal on mobile devices, witnessing a 100% YOY growth in mobile traffic and also offers on-the-go jobs through the Shine Job Search App.

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  • A Version Of The Art And Science Of Sales Book For Sales Managers Is Now Available In Hindi Worldwide

    A Version Of The Art And Science Of Sales Book For Sales Managers Is Now Available In Hindi Worldwide

    New Delhi (India), October 14: Raj Kumar Sharma, the brilliant author of ‘The Art and Science of Sales’ has now published a Hindi version of his book. A Hindi translation of his book ‘Sales Ek Kala Aur Vigyan’ has been published to take into account the needs of those readers who prefer reading in Hindi.

    The readers found the book, ‘The Art and Science of Sales’ to be a worthwhile read. This book acts as a boon for all those who are aiming to build a career in sales and marketing. Several practical sales hacks are discussed in the book. In addition, this book simplifies B2B sales complexity. Through clear definitions and demystifications of technical terms, it clearly explains the science behind sales. The book also attempts to familiarize sales teams with the latest B2B sales trends.

    This Hindi version too, titled ‘Sales Ek Kala Aur Vigyan’, maintains the same aim since it is geared towards helping those wishing to succeed in sales and marketing. A clear explanation of the Art and Science of Sales is given at the beginning of the book by the author.

    A distinction is made between the components of Science and Art by the author.  Each chapter in this book includes an elaborate explanation of the different components of the science of sales. This book offers an overview of sales models, sales processes, prospecting, the role of social media, and cold calling.

    On major platforms such as Amazon and Goodreads, his book’s English version has several positive reviews as readers have expressed their gratitude for his work. Let’s take a look at one of the amazing reviews that the book has received from an Amazon-verified purchaser, “This book is very helpful for people who want to progress in their sales career. The author has explained in very simple language the topic Sales Process, the Importance of preparation, and the first meeting in sales. This is one of the most important parts of the sales, if this goes well you get 50% of the success of sales closure.”

    The author of this acclaimed book for sales managers felt it necessary to come out with the title, ‘Sales Ek Kala Aur Vigyan’. He said, “Seeing more people benefit from his work would make it viable. That is one of the major reasons why I decided to translate my notable work, ‘The Art and Science of Sales’.” In India, Hindi is the most commonly spoken language, so publishing the book in that language makes sense.

    As an expert in Sales Leadership, Business Re-Invention, and Customer Relationship Management, Dr. Raj Kumar Sharma is a prominent and recognizable figure. Additionally, he is known for his contribution to sales and business and his initiatives to groom and grow the next generation of Sales Heroes. A new feather in his cap just might be the launch of the Hindi version of his book, another testament to his accomplishments as an author and as a sales maverick.

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  • POPSICLE 2022: Surita Tandon’s Colorful And Cultural Art Show Held Successfully

    POPSICLE 2022: Surita Tandon’s Colorful And Cultural Art Show Held Successfully

    By Surita Tandon in association with Potenza Wellness, presented by LGT Wealth India

    New Delhi (India), October 14: POPSICLE 2022, one of a kind pop art show was successfully hosted by Surita Tandon in association with Potenza Wellness and LGT Wealth India, at Leela Palace, Chanakyapuri, New Delhi on Friday, 30th Sept 2022.

    Through Surita’s playful experimentation with a variety of media, the show took everyone on a journey through the bright and bustling lanes of Cuba, Brazil, Miami, New York and Barcelona.

    Surita’s canvases that held a kaleidoscope of colors met with much praise and acclaim for its unparalleled vision. The ingenious use of wicker and coke bottle installations in the frames of all 22 artworks was also applauded. Surita Tandon is a pioneer of pop art on canvas. Her major achievement has been recognition from the Prime Minister himself, Shri Narendra Modi, who personally received her India Shining painting and now it is on display in the PMO.

    Nivruti Rai, Country Head of Intel India & Vice President, Intel Foundry Services graced the evening as the guest of honor.

    Industrialist Naveen Jindal with wife, acclaimed Kuchipudi dancer Shallu Jindal marked their presence at the event. Designers Mandira Wirk and Namrata Joshipura were also spotted at the pop art show.

    POPSICLE 2022 was held in association with LGT Group, a leading international private banking and asset management group.  LGT manages more than USD 291 bn in assets & employs over 4100 people from more than 20 locations in Europe, Asia, the Americas, and the Middle East.

    A world where innovation, experience and scientific knowledge meet to create wonders for overall well-being.

    Potenza Wellness is a boutique wellness center that provides a range of Slimming, Wellness and Dermatology. Potenza’s advanced wellness services employ several state-of-the-art technologies to provide non-invasive and painless treatments. With a rare blend of scientific prowess, experience, and innovation – across dermatology, weight management, hair-care, and pain management- Potenza redefines beauty, health, and wellness.

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  • Kyte Energy’s EV scooter wins the Monsoon Scooter Rally

    Kyte Energy’s EV scooter wins the Monsoon Scooter Rally

    Nashik Monsoon Scooter Rally, India’s first electric 2-wheeler rally, was recently held in Nashik.

    Mumbai (Maharashtra) [India], October 14: Hitesh Ghadge from Hadapsar bagged the winner’s title at the Nashik Monsoon Scooter Rally, organized by the Nashik Automotive Sports Association (NASA), and conducted by TVS NTorq.

    He completed the race in a record time of 14 minutes and 26 seconds, in the class 6-EV category. The track circuit was roughly around 8 km. His winning electric 2-wheeler model, Magnum Pro, belongs to the Nashik-based EV company, Kyte Energy. Around 30+ contestants from across the country gathered for the rally. The event saw a new category, the Electronic Vehicle Scooter Class, make its debut. Ravi Waghchoure and Nilesh Thackeray from NASA were present to grace the occasion.

    Hitesh was at a loss for words after defying all odds to claim the pole position. “I would first like to thank the organizers for this event. This victory is a reflection of my belief in conserving the environment and Going Green. ”

    Yash Arora, the founder of Kyte Energy, heaped words of praise on Hitesh for his astounding efforts, saying, “Hitesh did a fabulous job today of creating history. It feels surreal to have our EV scooter bag the first prize in the rally among 30 competitors. Such competitions are great exposure for the Indian public to understand the strength and power of electric 2-wheelers. A big note of gratitude to NASA and TVS NTorq for setting up this platform. “

    Kyte Energy was started in 2017 by a group of three friends Yash Arora, Nikhil Sethi, and Kush Arora. Providing value-engineered services, quality assurance, and a stable supply chain is at the heart of their every micro-operation.

    With their astonishing set of features, zero emissions, and desirable qualities, the electric 2-wheelers produced by Kyte Energy will set new benchmarks for performance as well as affordability for the Indian masses.

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  • Empowering Female Cricketers Is My Motto: Shweta Salunkhe

    Empowering Female Cricketers Is My Motto: Shweta Salunkhe

    Shweta Salunkhe, Chief Legal Officer at the Super Galaxy Sports

    India, October 13: The playing field for a man and a woman has never been equal, whether in sports or corporate. Today’s women have struggled to break the stereotype and excel in leadership positions – on the field and in an office. One such inspiring woman is Shweta Salunkhe, an MBA from Mumbai University, presently holding the position of Chief Legal Officer at the Super Galaxy Sports League.

    Shweta Salunkhe won many accolades before taking up this role. She has been a co-founder of many technologies and innovative start-ups, such as OTMSPL, Edge Aviation, Anantay Infra Limited, Eumsig Foodworks, Café Peter, Wasabi 15, Coffee & More, and Glocal Foods. Her revolutionary innovations in Fintech and Telecom sectors include QR code/POS Mircro Atm and digital banking for rural areas to reduce the queues in the banks, and AEPS ( Aadhar Enabled Payment System) in North East India through a company called Tannpay. She founded Edge Aviation, one of the private helicopter services companies in India. Shweta Salunkhe is Chief legal officer for many international companies and equity capital firms such as the influential BLACK HAT SYSNDICUS Private Limited.

    “I believe a woman has the grit and determination to achieve whatever she wants. I have been a firm believer of this and have focused on my education and career since childhood,” says Shweta Salunkhe. Her passion for start-ups, technology, and innovation has led her to invest in and manage emerging companies with potentially viable products. Although entrepreneurship and start-up are her first love, she still remembers the zest with which she played sports in school and planted trees every year. “I come from a green place, and we used to play different sports, especially cricket, in big parks with greenery and fresh air around us,” she added.

    What is her next venture? A perfect amalgamation of sport and climate advocacy. Climate change is a global issue affecting every living soul on this planet. The rising temperatures, changing weather patterns, and degrading natural resources have resulted in the extinction and endangerment of many species. On a mission to save the earth through the globally loved sport of cricket, Shweta Salunkhe joined the Super Galaxy Sports League. The company has announced their maiden “Earth Care World Series”, a unique concept that promotes T20 cricket matches amongst teams with players from across countries. The league will hold tournaments in three categories: legendary players, female players, and upcoming superstars. The idea is the brainchild of her husband Sachin Salunkhe and is supported by industry experts and serial investors, including Sunil Nikhar, Shailendra Gaikwad, Deepak Barge, and Karunanidhi Dalmia.

    But, the twist in this concept is that every match played will be a platform to spread awareness of global climate change, its impact, and mitigation methods. “We are banking on the billions of crickets fans and their strong viewership ratings on television, social media, and OTT platforms. Each match will be a message a player will promote. I am also excited because I am going to ensure that female cricketers get a platform to showcase their talent through this series. The concept is no longer only cricket; it is a means of pushing a noble cause to support female players and save the planet,” concluded Shweta Salunkhe. The series of trials start in early 2023. These matches will be held with the theme of “Green Earth” and will also serve as a platform to promote young, dedicated, and potential players from the grassroots. Shweta Salunkhe is excited about her new project and aims to be one of the game-changing female investors in the sports industry that has come to change the play.

    For more information on Shweta Salunkhe, visit – https://www.linkedin.com/in/shweta-s-0b1343251

    To know more, visit – https://supergalaxysport.com/

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  • Fundemic in the making with Yolo247

    Fundemic in the making with Yolo247

    October 13: India has found different ways to play and predict since the beginning of time. Starting all the way from the Mahabharata to the Britishers introducing cricket in India to the community celebrations in the present times, the concept of fun and prediction has been constant and forever in our country. Although the way we indulge in entertainment has taken many shapes over the years, the true spirit of gaining fun in playing and prediction hasn’t been altered.

    Today, with the advent of the internet, people seek for enhanced gaming experience through different online platforms. The online gaming market in India has therefore witnessed huge progress in recent years.

    With an aim to lead the Indian i-gaming industry in years to come, Yolo247 marks a stupendous entry into the Indian interactive gaming and entertainment market.

    It has successfully captured the Indian consumer mind space with over 100,000 users in a short span of time. The platform’s customer centric approach of providing a safe and uncomplicated user interface has given the brand an explosive market acceptance.

    Yolo247, licensed and regulated by Gaming Curacao, offers users a fun and immersive experience with its indulgent sports leagues, tournaments, and a spectacular range of casino games like Baccarat, Teen Patti, Roulette, Andar-Bahar, Poker, Blackjack, Aviator, etc.

    Yolo247 users can also predict the outcome of popular sports events, such as cricket, football, tennis, etc.

    The USP of Yolo247 is that it offers simple, effortless sign-in and easy navigation. The platform also promises a transparent and safe i-gaming experience with 24/7 customer support.

    Vinod D’souza, the Chief Marketing Officer of Yolo247, said, “We aim to take i-gaming enthusiasts on a fun ride of indulgence and endless entertainment. Our research-led, customer-centric approach is the biggest strength that has enabled us to fill the gaps in the market and gain the trust of our users. With the sporting and festive seasons at their peak, we are confident of doubling our numbers shortly. We are all set to delight our customers further with exciting offers and new introductions.”

    “Yolo247 is a true delight! I absolutely love the wide choice of games Yolo247 has. Something that brings me back again and again is the loyalty program, which is one-of-a-kind, and also the multi-level bonuses one can earn, like a 300% welcome bonus, up to 5% refill bonus, and up to 5% cashback bonus. Kudos to Yolo247! ” says Arya, a loyal customer who has just moved to the silver tier on Yolo247.

    Consumers can now download the Yolo247 mobile application for an uninterrupted virtual entertainment experience.

    In an effort to amplify the consumer experience, the platform has launched YOLO247 blogs and YOLO247 News to provide insightful updates and news on popular sports and tips/tutorials on different online games.

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  • Association of Global Merchants hosts Export Summit to help people become successful exporters

    Association of Global Merchants hosts Export Summit to help people become successful exporters

    Surat, October 13: The Association of Global Merchants hosted a Export Summit for free to guide budding entrepreneurs and Exporters in the country on how to become successful exporters.

    About 450 participants from across the country participated in the Export Summit for free, which was supported by the Synthetic and Rayon Textiles Export Promotion Council (SRTEPC), to gain in-depth knowledge from the experts on how to become successful exporters. The experts provided detailed information and analysis on the huge opportunities in the export sector from India.

    The Association of Global Merchants and Being Exporters were founded by Bhagirath Goswami, also known as the “Man of Exports.” Goswami has trained a large number of successful exporters from Surat and throughout the country.

    Bhagirath Goswami, Man of Exports, said, “We are conducting such events every month.” “This was a very unique Event as Export Summit was organized. We are extremely happy that the summit was a huge success. Our mission is to turn every individual into a successful exporter.”

    The virtual export summit was supported by the Directorate General of Foreign Trade (DGFT), IDFC Bank, and Being Exporter.

    During the summit, detailed information was given about the exhibitions being held at the international level, how to get investment, funding, and loans for exports i.e. banking and finance, government schemes and policies for exports by the government, what can be exported globally, and what is in demand.

    SRTEPC Chairman Dheeraj Shah, SRTEPC Additional Director K. Baruah, Foreign Trade Deputy Director General D.  T.  Jacob Augustine, IDFC Bank Assistant Vice President, and Branch Manager Gagan Swamy, Being Exporter Founder Bhagirath Goswami, SRTEPC Regional Director G.K.  Sahay was present in the virtual export summit. The entire summit was hosted by Afia Kazi of ZEN Exports, Navi Mumbai.

    For more information visit: https://beingexporter.com/

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  • Sukhiya Ki Duniya, a one-of-a-kind Hindi story book released for teaching children the art of happiness

    Sukhiya Ki Duniya, a one-of-a-kind Hindi story book released for teaching children the art of happiness

    A one-of-a-kind Hindi children’s book Sukhiya Ki Duniya has been released for teaching children the art of happiness and positivity. Sukhiya Ki Duniya is about a character named Sukhiya who symbolises happiness and will help teach children the art of staying happy and positive. “Sukhiya Ki Duniya” has been written with an ambitious vision of helping raise a happier and a more positive generation and rerouting children’s inclination towards our national language, Hindi.

    Sukhiya Ki Duniya has been written by Niharika Chaturvedi. Niharika is an Author, Entrepreneur, Coach, IIM alumna and Founder of AttrAct (empowers people to live better and more positive lives). This is her second book and first children’s book.

    Sukhiya Ki Duniya is a story that revolves around a little girl Sukhiya & her delightful adventures.  She knows the art of being happy and staying positive in any circumstance and has increased the happiness quotient of her village!

    Sukhiya symbolises happiness. Known for finding joys in the least of things, she can be the “happiness” mascot for the GenZ kids today.  A bundle of joy with laughter so contagious that she sprinkles a bit on everyone. She has a zeal to make the world around her a cheerful place!

    Sukhiya Ki Duniya has been created keeping in mind a few essential things necessary for future generations. The world today is full of stress & anxiety, which will only increase if kids today are not taught to live differently. Differently because somewhere, we have lost our natural way of living.

    Sukhiya, the happiness mascot in the book Sukhiya Ki Duniya will teach kids, not only the art of staying happy in any situation but also the fact that staying happy should be the natural way of our living. Apart from teaching happiness and positivity, Sukhiya will also teach kids the power of other attributes like following;

    • Looking for happiness and staying happy in any circumstance
    • Finding positivity in every little thing.
    • Living in the moment & being grateful for what we have.
    • Being content.
    • Turning an adverse tide to finding the brighter side to life.
    • Respecting nature & its ways.
    • Respecting elders & our culture
    • Visualising & attracting happiness.

    The book has been published by Evincepub, and is now available on Evincepub and globally across all major platforms, including Amazon, Flipkart and Kindle.

    https://evincepub.com/product/sukhiya-ki-duniya/

    Sukhiya Ki Duniya also aims to help develop an inclination towards Hindi in GenZ kids. From Alice in Wonderland, Cinderella, and Snow White to Harry Potter, we always have handed over and have preferred giving children English books to read since childhood to the present day. Sukhiya Ki Duniya, has been written in Hindi and intends to change our perception. The purpose is precise, to conceive the next generation of kids to respect, know and choose Hindi as a language.

    In future, Niharika is planning sequels to her book and also working on various other mediums to reach the maximum number of children and teach them the art of happiness and help in raising a more positive and happier generation.

    Author’s vision for her character Sukhiya is to make her someone idolised by children as the happiness mascot who symbolises positivity. Sukhiya can be their superhero whose superpower is to spread laughter and happiness. Sukhiya can also be a catalyst in inculcating values in our children & from very tender age help mould kids into fine human beings. Kids will learn basic life-related lessons, like; inculcating the art of having a positive outlook towards life & practising it daily, respecting elders, animals, plants, our culture & universal laws, developing an attitude of love & gratitude & understanding the importance & power of meditation, visualisation etc.  The book will also help take kids back to the roots of our rich culture and introduce kids to our villages and the bonds people share.

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