New Delhi [India], February 17: Infosys and Anthropic have announced a strategic partnership that could alter how real businesses embrace AI beyond demos and hype. It is centered on plain truth: enterprise AI solutions that handle real work in the real world — regulated, messy, multi-step processes with audit trails and compliance built in.

This is not about chatbots spitting out answers. It is about AI agents that perform actions. Complex actions. Important actions across telecommunications, finance, manufacturing, and software development. These environments involve compliance rules, legacy systems, multiple handoffs, and the need for real operational value.

AI Solutions in the Enterprise Are Not Optional Anymore

Do you remember when “enterprise AI solutions” meant throwing a chatbot at customer service and calling it digital transformation? Those days are over. Businesses now want AI that executes workflows, troubleshoots compliance issues, accelerates software delivery, and keeps governance and transparency as non-negotiables.

What Infosys and Anthropic have signed up for is a calculated escalation. Infosys brings engineering scale and deep domain expertise. Anthropic brings its Claude models, Claude Code, and agent tooling that, until recently, lived mostly in buzzword territory. The aim is to merge these strengths into AI solutions that actually operate within real regulatory guardrails.

First Stop Telecom

The first battlefield for these enterprise AI solutions is telecommunications — one of the most complex, regulated, and legacy-heavy industries on the planet. Infosys and Anthropic are establishing an Anthropic Center of Excellence dedicated to building and deploying customized AI agents for network operations, customer lifecycle management, and service delivery.

Let’s be blunt. Network operations have been a manual nightmare grinding on for decades. If an AI agent can reliably handle ticketing, provisioning, and compliance checks without tripping over regulatory red tape, that alone is a major win. This is where the rubber meets the road. Any telco engineer will tell you that.

Enterprise AI Solutions for Regulated Industries

Infosys and Anthropic are not stopping at telecom. They are taking their AI agent playbook into other regulated sectors.

Financial Services

Here, the focus is on automating risk detection, compliance reporting, and even personalized interactions. Imagine AI agents scanning millions of compliance rules and years of client history without missing a beat or violating regulatory requirements. Banks and asset managers demand speed, precision, and auditability. These solutions are designed to deliver exactly that.

Engineering and Manufacturing

Product design and simulation are often constrained by long iteration cycles. Claude-powered AI agents are expected to accelerate simulations and R&D workflows, allowing engineers to spend more time on innovation and less on rework.

Software Development

With Claude Code already in use internally at Infosys, the goal is to automate not only code writing but also testing and debugging. The result is faster development cycles and more efficient delivery. That is not buzz. That is leverage.

What Makes This Real

This is the detail most press releases gloss over. These are not one-off AI demos. They are agentic systems designed to operate across entire business workflows, not simply respond to prompts. Showing AI completing a task in a video is one thing. Embedding it into systems with compliance, audit trails, error handling, and governance intact is something else entirely.

Anthropic CEO Dario Amodei has put it plainly: there is a real difference between AI that works in a demo and AI that works in a regulated industry. Infosys, with decades of enterprise and vertical experience, aims to bridge that gap.

Why India Matters

India is not just hosting this announcement. It is central to the story. It is home to Infosys and one of the world’s largest pools of engineering and developer talent. Claude usage in India already leans heavily toward production workloads such as system modernization and software delivery, not casual experimentation. India’s AI story is already unfolding in real environments.

Not Just Efficiency Transformation

Efficiency gains are useful. But what Infosys and Anthropic are really positioning is enterprise operating model transformation powered by AI. That means rethinking legacy processes, automating compliance-heavy tasks, and embedding intelligent automation deep into core business operations at scale.

If this approach succeeds at scale, it will not be incremental automation. It will be a redefinition of how large, complex industries operate with AI at the center.

The Real Test

Make no mistake. Delivering AI solutions that function in controlled environments is one thing. Deploying them into highly regulated, complex operations is another. The proof will be in execution — real deployments, measurable outcomes, compliance alignment, and tangible business impact. No pressure.

Even if a portion of this initiative delivers on its promise, it could mark a defining moment for Indian engineering and the real adoption of enterprise AI.

PNN BUSINESS

Mumbai (Maharashtra) [India], February 17: Mumbai is a city that celebrates every occasion with enthusiasm — from grand weddings and corporate events to intimate home gatherings and small parties. No matter the size of the celebration, one thing remains constant: good food creates lasting memories.

Radha Caterers proudly provides complete event catering services across Mumbai, offering professional, hygienic, and pure vegetarian food solutions tailored to every type of occasion. With decades of experience, we bring trust, taste, and seamless execution to every event we serve.

Catering Services for Every Occasion in Mumbai

At Radha Caterers, we believe no event is too big or too small. We provide customized catering services for:

• Wedding & Pre-Wedding Functions: From engagement ceremonies, mehendi, haldi, and sangeet to grand wedding receptions, we design elegant vegetarian menus that match the scale and style of your celebration.
• Corporate Catering Services: We handle office lunches, conferences, CP meets, annual functions, corporate parties, and employee gatherings with punctuality and professionalism.
• Birthday Parties & Anniversaries: Whether it’s a child’s birthday party or a milestone anniversary celebration, we offer fun, flavorful, and guest-friendly menus.
• Housewarming & Home Events: For griha pravesh, pooja functions, naming ceremonies, baby showers, and family get-togethers, we provide comforting, traditional vegetarian food prepared with care.
• Religious & Traditional Functions: From Satyanarayan pooja to Jain events and festival celebrations, we ensure pure vegetarian and satvik food that respects cultural values.
• Small Parties & Private Gatherings: Not every celebration needs a banquet hall. We specialize in catering for small parties, society events, terrace gatherings, and intimate home functions across Mumbai.
• Bulk Orders & Tiffin Services: We also provide packed meal services, lunch boxes, and bulk vegetarian catering for offices, community events, and special occasions.

No matter the event type, our focus remains on quality, hygiene, and guest satisfaction.

Pure Vegetarian & Jain-Friendly Catering

Radha Caterers is known for its 100% pure vegetarian catering services. We understand the importance of food sentiments in Mumbai’s diverse communities.

We also offer:

• Jain food (no onion, no garlic)
• Satvik meals for religious occasions
• Mild spice menus for elders and children
• Customized regional vegetarian cuisines

Every dish is prepared under strict hygiene standards to maintain purity and authenticity.

Professional Buffet & Live Counter Services

We provide complete buffet setups and live food counters that enhance the event experience. From elegant buffet arrangements to interactive live counters like chaat, dosa, pav bhaji, and more, we create food experiences that guests enjoy.

Our team ensures smooth flow, neat presentation, and timely service throughout the event.

Affordable & Flexible Catering Packages

We believe quality catering should be accessible. Radha Caterers offers budget-friendly and flexible packages suitable for:

• Small home gatherings
• Mid-sized functions
• Large-scale weddings & corporate events

Our pricing is transparent, with no hidden costs, ensuring peace of mind for hosts.

Hygiene, Quality & Experience You Can Trust

With 60+ years of catering experience, Radha Caterers has built a strong reputation across Mumbai. Our strengths include:

• Fresh, high-quality ingredients
• Clean and organized kitchen practices
• Trained and disciplined service staff
• On-time delivery and setup
• Smooth coordination with venues and planners

We understand Mumbai’s event culture, venue logistics, and guest expectations, which allows us to deliver reliable service every time.

Serving Across Mumbai

From residential societies and banquet halls to corporate offices and private venues, we provide catering services across Mumbai. Our familiarity with different locations helps us manage setup and service efficiently, even during peak hours and festive seasons.

Why Choose Radha Caterers in Mumbai?

When you book Radha Caterers, you get:

• Complete event catering solutions
• Pure vegetarian & Jain expertise
•  60+ years of trusted experience
•  Professional and polite service team
•  Customized menus for every occasion
•  Affordable, value-driven packages
•  Stress-free execution

We don’t just serve food — we serve trust, tradition, and satisfaction.

 Book Radha Caterers for Your Next Event

Planning an event in Mumbai? Let Radha Caterers handle the food while you focus on creating memories.

Services across Mumbai, Thane & Navi Mumbai

Phone: +91 9221235728

Email: radhafoodservices@gmail.com

Website: radhafoodservices.com

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Pune (Maharashtra) [India], February 17: Patil Automation Limited (NSE: PATILAUTOM | INE17GV01016), a leading provider of turnkey welding, assembly, and robotics-integrated automation systems, has inaugurated its new Design Hub at Tower 1, Third Floor, Kohinoor World Towers, Pimpri Colony, Pune – 411019.

The inauguration ceremony was attended by key industry partners and stakeholders, with senior representatives from Tata Motors present. Notably, the facility is housed in the same building as prominent corporates such as Tata Motors, reflecting the strategic positioning of the office.

Next-Gen Design Centre

Spread across 13,000 sq. ft., the facility provides seating for more than 160 professionals and strengthens Patil Automation’s engineering and digital development infrastructure. With an existing design team of over 100 professionals and additional members joining, the centre enhances the Company’s ability to design, simulate, and execute complex automation systems across multiple industries. The Design Hub will focus on robotic welding and assembly systems, EV and battery pack automation, Industry 4.0-enabled manufacturing platforms, digital validation, and machine vision integration. Located in Pune’s automotive and industrial corridor, the centre enables closer collaboration with OEMs and Tier I suppliers and supports faster validation cycles for technically demanding projects.

The location has been strategically selected. Its central positioning reduces commute time for many employees by nearly two hours daily, improving productivity and work-life balance. Strong metro connectivity ensures accessibility from across Pune, strengthening the Company’s ability to attract and retain high-quality automation talent.

Positioning for the Next Phase of Growth

The Design Hub enhances Patil Automation’s in-house capability as manufacturing shifts toward robotics-driven and digitally integrated production systems. By expanding its design footprint and technical team, the Company strengthens its ability to execute larger and more complex programs across automotive, electric vehicles, defence, renewable energy, and advanced manufacturing sectors, reinforcing its focus on building a scalable, technology-led automation platform.

Commenting on the Development Mr. Manoj Patil, Promoter and Managing Director, Patil Automation Limited said, “For us, this Design Hub is about preparing for what lies ahead. Over the last few years, the scale and complexity of automation projects have increased significantly, and we felt it was important to strengthen our core design capability before the next wave of growth.

We are seeing encouraging demand across sectors, and building a stronger team in Pune allows us to stay closer to our customers and execute faster. This expansion gives us the confidence to take on larger programs while continuing to deliver with the quality and discipline that define Patil Automation.”

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Mumbai (Maharashtra) [India], February 17: Markolines Pavement Technologies Ltd. (BSE: 543364, NSE: MARKOLINES), a growing infrastructure services company specializing in Highway Operations & Maintenance (O&M), in its board meeting held on February 14, 2026 has approved the audited Financial Results of the Company for the quarter and nine months ended on 31 December 2025.

Financial Statement Highlights

Particulars (Rs. Crores)*	Q3FY26	Q2FY26	QoQ%	9MFY26	9MFY25	YoY%
Revenue from Operations	92.95	77.67	20%	243.34	185.92	31%
EBITDA	11.62	8.87	31%	28.81	22.42	29%
PBT	8.42	5.69	48%	19.30	12.57	54%
PAT	7.00	4.08	72%	14.87	10.43	43%

* Consolidated financials. Financial Figures & percentages have been rounded and reorganized for efficient presentation and understanding

Commenting on the performance, Mr. Sanjay Patil, Founder, Chairman & Managing Director of Markolines Pavement Technologies Limited, said, “We are pleased to report a strong performance for Q3FY26 and the nine months ended FY26, reflecting sustained execution momentum and improved operational efficiencies across our business segments.

During Q3FY26, our Revenue from Operations grew by 20% quarter-on-quarter to ₹92.95 crore, demonstrating healthy project execution and improved billing traction. On a nine-month basis, revenue stood at ₹243.34 crore, registering a robust 31% year-on-year growth compared to ₹185.92 crore in 9MFY25. This growth reflects the strength of our order book and our ability to consistently scale operations.

Our EBITDA for the quarter increased by 31% QoQ to ₹11.62 crore, while 9MFY26 EBITDA grew 29% YoY to ₹28.81 crore. The improvement underscores our focus on cost discipline, operational efficiency, and better project mix.

Profit Before Tax for Q3FY26 rose sharply by 48% QoQ to ₹8.42 crore. For the nine-month period, PBT grew by an impressive 54% YoY to ₹19.30 crore. This strong growth trajectory translated into a 72% QoQ rise in PAT to ₹7.00 crore for the quarter, while 9MFY26 PAT increased by 43% YoY to ₹14.87 crore.

Our performance reflects disciplined execution, improved productivity, and operating leverage benefits as scale increases. We continue to focus on efficient capital allocation, timely project execution, and strengthening our presence in high-value infrastructure segments.

With a strong order pipeline and healthy execution visibility, we remain confident of sustaining growth momentum in the coming quarters. Our strategic emphasis on operational excellence, technological capability, and prudent financial management positions us well to deliver consistent value to our stakeholders. We are also exploring the other Infra sectors to leverage our skillsets as an additional growth driver.”

The Company believes that the Government’s continued and record-level infrastructure push under the latest Union Budget provides strong structural tailwinds for its business. With public capital expenditure projected at ₹12.2 lakh crore for FY27 and infrastructure-led growth remaining a central policy priority, a sustained pipeline of highway and road development projects is expected across the country. Given its deep domain expertise in highway operations, maintenance, and specialized pavement technologies, the Company is strategically positioned to benefit from increased investments in road infrastructure, asset monetization programs, and expansion of national corridors. Its established execution capabilities, strong order book visibility, and technology-driven approach enable it to meaningfully participate in this infrastructure growth cycle while delivering long-term value to stakeholders.

Established in 2002, Markolines Pavement Technologies Limited is one of India’s leading highway operations and maintenance (O&M) and specialized infrastructure solution providers. With a strong focus on innovation and execution excellence, the company offers the most comprehensive suite of services in highway maintenance – spanning from Major Maintenance & Repairs (MMR), specialised maintenance services, and specialised construction activities. From reintroducing and reviving micro-surfacing in India to bringing Cold In-Place Recycling (CIPR), Full Depth Reclamation (FDR), and Rigid Pavement (concrete road) techniques into the mainstream, the company has consistently been at the forefront of technological innovation. Headquartered in Navi Mumbai, Markolines has successfully executed over 5,140 lane kilometers of highway maintenance work across multiple states in India. The company is recognized for several pioneering maintenance techniques in the Indian road maintenance sector.

Markolines migrated to the BSE Mainboard and began trading its securities on June 12, 2025. Building on this progress, the Company has achieved another significant milestone with its listing on the NSE Mainboard in October 2025, enhancing market visibility, improving liquidity, and broadening access for a wider base of investors.

The Company is in the process of resubmitting the merger application with BSE and NSE, after which the requisite regulatory and statutory approvals will be pursued as per the compliance timelines. With a pan-India presence and a dedicated team of professionals, Markolines remains committed to enhancing the quality, safety, and sustainability of India’s road infrastructure.

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Bengaluru (Karnataka) [India], February 17: Happy Pet, India’s first pet technology company, has raised a strategic investment from Dr. Devi Shetty, Founder and Chairman of Narayana Health, along with his family. The investment signals strong confidence in Happy Pet’s vision to modernize India’s fragmented pet care ecosystem using technology, data, and design-led solutions.

As pet ownership rises and pet wellness becomes a priority, Happy Pet is building a unified digital ecosystem that connects pet parents, pet businesses, and industry stakeholders on a single platform.

The company’s consumer portal serves as a central discovery platform for pet services, products, and industry information. Its pet parent mobile app allows users to manage medical records, set reminders, access nutritionist approved recipes, book services, arrange nearby store deliveries, and interact with an integrated AI chatbot for everyday support.

Extending its commitment to holistic care, Happy Pet offers India’s most affordable pet insurance starting at just ₹3 per day*. With veterinary costs on the rise and pet insurance still largely overlooked, the initiative helps pet parents stay financially prepared.

On the enterprise side, Happy Pet Tech delivers a purpose-built SaaS platform designed specifically for the pet care industry, offering tools for bookings, billing, inventory management, CRM, and customer communication through a comprehensive business management suite. The company’s tech solutions are already used across India, Europe, the UAE, and Southeast Asia, highlighting strong global demand.

“Technology has the power to raise care standards when applied with empathy and purpose,” said Dr. Devi Shetty. “Pet care is at the beginning of a major digital shift, and Happy Pet is well positioned to lead this transformation with its thoughtful, user-centric approach.”

This partnership builds on a long-standing relationship between Dr. Shetty and Happy Pet Founder Anil Reddy, who previously founded Lollypop Design Studio, a global design firm in which Dr. Shetty had also invested and mentored the team through international scale.

The opportunity in the pet care sector is significant and rapidly expanding. The global pet care market is valued between USD 273 and 320 billion in 2025 and continues to expand across regions. The U.S. market alone is estimated at USD 150 to 186 billion. In India, the market is valued at approximately USD 3.7 to 3.8 billion in 2025 and is projected to grow to USD 4 to 5 billion by 2026, driven by rising pet ownership, premiumization trends, and increasing adoption of technology enabled services.

With the new investment, Happy Pet plans to strengthen its presence across India, accelerate user acquisition and retention, expand its global SaaS footprint, and launch new technology initiatives focused on pet wellness. “With strong market momentum and the guidance of partners like Dr. Shetty, we believe pet technology in India is entering a defining phase,” said Anil. “Happy Pet is committed to building a connected, reliable, and scalable ecosystem for the future of pet care.”

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Mumbai (Maharashtra) [India], February 17: Mobilise App Lab Limited (The Company Mobilise) is engaged in the business of providing SaaS-based software solutions through cloud-based platforms, proposes to open its Initial Public Offering on Monday, February 23, 2026 aiming to raise ₹ 20.09 Crore (At Upper Price Band), with shares to be listed on the NSE Emerge platform.

The issue size is 25,12,000 equity shares at a face value of ₹ 10 each with a price band of
₹ 75- ₹ 80 Per Share.

Equity Share Allocation

• Anchor Portion – Upto 7,13,600 Equity Shares
• Net QIB – Upto 4,76,800 Equity Shares
• NII– Not Less than 3,60,000 Equity Shares
• Individual Investors – Not Less than 8,35,200 Equity Shares
• Market Maker – 1,26,400 Equity Shares

The net proceeds from the IPO will be utilized for Funding requirement in product development through talent hiring for the company, Funding requirement toward business development and marketing activities aimed at driving the organization’s expansion across domestic markets, Funding towards the infrastructure of the company and General Corporate Purposes. The anchor portion will open on Friday, Feb 20, 2026 and the issue will open on Monday, Feb 23, 2026 and will close on Wednesday, Feb 25, 2026.

The Book Running Lead Manager to the Issue is Corporate CapitalVentures Private Limited, The Registrar to the Issue is Bigshare Services Private Limited.

Mr. Ashish Sharma, Promoter & Managing Director of Mobilise App Lab Limited expressed, “The launch of our Initial Public Offering marks a defining milestone in the growth journey of Mobilise App Lab Limited, as we evolve from a focused enterprise software platform into a scalable, multi-solution SaaS company serving B2B clients across sectors and geographies. Over the years, we have built a strong ERP portfolio addressing critical requirements in education, facility & asset management, supply chain, and human resource management.

The IPO represents the next phase of our expansion. Proceeds from the Fresh Issue will be utilised towards product development through talent hiring, business development and marketing initiatives, and strengthening infrastructure, enabling us to scale operations and deepen our market presence. As we enter the public markets, our focus remains on sustainable growth, continuous innovation, and long-term value creation, supported by a strong leadership team, robust technology platforms, and the growing adoption of digital enterprise solutions.”

Mr. Kulbhushan Parashar, Founder of Corporate CapitalVentures Private Limited said, “India’s enterprise software and SaaS market is witnessing strong growth, driven by increasing digital adoption across education, infrastructure, logistics, and workforce management. Within this expanding landscape, Mobilise App Lab Limited has built a differentiated position by offering integrated ERP platforms that address multiple enterprise use cases across sectors.

The Company’s transition from a focused solution provider to a scalable, multi-solution SaaS platform positions it well to benefit from the growing demand for technology-led operational efficiency among B2B customers. The proposed utilisation of IPO proceeds towards product enhancement through talent hiring, business development and marketing initiatives, and infrastructure strengthening is expected to further support scalability and market penetration. With an experienced management team, proven execution capabilities, and exposure to large and expanding end markets, Mobilise App Lab Limited is well-placed to participate in the long-term growth opportunity offered by India’s enterprise digital transformation and SaaS ecosystem.”

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Report Highlights Stepped Up Engagement in India

New Delhi [India], February 17: The PCI Security Standards Council (PCI SSC), the global body that sets payment card security standards, has sharpened its focus on India and South Asia as the region’s digital payments ecosystem continues to scale rapidly, according to its first-ever annual report released this week.

The report highlights broader representation in governance, with a record 64-member global Board of Advisors for the 2025-2027 term, aimed at increasing geographical and market diversity. The PCI Security Standards Council highlights the launch of the India-South Asia Regional Engagement Board (REB) in August 2025, marking a significant step in localizing global payment security standards for one of the world’s fastest-growing payments markets.

Indian and South Asian firms now have a more direct channel into how future PCI standards are drafted and revised. The newly formed India-South REB includes key Indian and regional players across banking, fintech, payments processing and technology, including NPCI, HDFC Bank, Google, Cred, Zeta, among others. The REB will advise PCI SSC on regional risks, implementation challenges and evolving fraud patterns unique to India and South Asia.

Gina Gobeyn, Executive Director of the PCI Security Standards Council said, “As payment technologies continue to evolve and transaction volumes grow, collaboration across the global payments’ ecosystem is more critical than ever. This first annual report reflects the collective effort of our Participating Organizations, partners, and stakeholders to advance payment security for businesses and consumers everywhere.”

India has emerged as a critical market for global payment security bodies due to the sheer scale of transactions flowing through digital rails such as UPI, cards, wallets and embedded payments.

“The PCI SSC 2025 Annual Report reflects an approach that is continually aligning with an increasingly complex payments landscape. The report brings more clarity through its product-family approach and stronger alignment across standards, guidance, and training. The Council’s expanded global engagement and new regional collaboration, reinforces the industry-led momentum needed to keep payment environments resilient as threats and technologies evolve,” said Aniket Bhosle, Partner, Technology Consulting Ernst & Young LLP.

“Active engagement from India, South Asia, and the Middle East, as highlighted in the PCI SSC Annual Report, demonstrates the power of community-driven collaboration in advancing payment security. I sincerely thank the payment industry stakeholders across these regions for their continued contribution and collaboration,” added Nitin Bhatnagar, Regional Director India, South Asia and Middle East.

The PCI SSC report flags a sharp rise in transaction volumes, speed and complexity globally. The pace of change in payments continues to accelerate, and threats evolve as emerging technologies, new payment devices and third-party integrations are expanding the attack surface for fraud and cybercrime.

For India, where mobile-led payments dominate, PCI Security Standards Council said 2025 saw heightened focus on mobile payment security, e-commerce safeguards and software security standards.

The PCI Security Standards Council introduced guidance on the use of artificial intelligence in payment environments, including principles for using AI in PCI assessments, a move that comes as Indian banks and fintechs increasingly deploy AI for fraud detection, underwriting and customer onboarding.

It also set up an E-commerce Guidance Task Force to align security standards with real-world implementation challenges faced by merchants and payment processors.

PCI Security Standards Council said it will continue expanding regional participation and training programs in emerging markets, including India, as it heads into its 20th anniversary year in 2026.

Visit the PCI SSC website for more information on the annual report.

About the PCI Security Standards Council

The PCI Security Standards Council (PCI SSC) leads a global, cross-industry effort to increase payment security by providing industry-driven, flexible and effective data security standards and programs that help businesses detect, mitigate and prevent cyberattacks and breaches. Connect with PCI SSC on LinkedIn. Join the conversation on Instagram and X (formerly Twitter) @PCISSC. Subscribe to the PCI Perspectives Blog. Listen to the Coffee with the Council podcast.

Contact Details: 

Anjali Digari
anjali@cha-chi.in

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New Delhi [India], February 17: The way people discover brands is changing faster than most businesses have caught up with. Search queries that once sent users clicking through 10 blue links are now answered within AI chatbots, Google’s AI Overviews, and tools like ChatGPT and Perplexity, often without a single website visit.

SchemaNinja.com, the platform originally built by AI SEO Expert in India Jitendra Vaswani as a WordPress schema markup plugin back in 2016, has relaunched as an AI-powered content marketing agency designed to help small and mid-sized businesses show up where it actually matters in 2026: inside the answers generated by large language models.

The pivot addresses a problem that is growing more urgent by the month. According to industry data published by Semrush in 2025, AI-generated search results are steadily eating into traditional organic traffic. Zero-click search queries, where the user never visits a destination website, now account for a massive share of all search activity. For brands that built their entire customer acquisition strategy on Google rankings, the ground is shifting fast.

SchemaNinja.com is positioning itself as the agency that helps those brands adapt before the traffic dries up.

From Plugin to Platform: How SchemaNinja Got Here

The SchemaNinja story stretches back nearly a decade. Vaswani launched the original product in 2016 as a WordPress plugin that automated structured data markup, the behind-the-scenes code that helps search engines understand what a webpage is actually about. The plugin gained solid traction, generating consistent sales and building a niche reputation among WordPress users focused on technical SEO.

But Vaswani saw the bigger picture forming. Schema markup was not just a tool for earning rich snippets in Google results anymore. Structured data has become a core signal for large language models when deciding which sources to trust, cite, and surface in their responses. The same technical foundation SchemaNinja was built turned out to be one of the most important ingredients for visibility in an AI-first search world.

That realization pushed the evolution from a standalone plugin into a full-service content marketing operation. The agency now employs a creative team led by Vaswani as CEO, with Diksha heading content management and Aishwar serving as CMO. Together, they run campaigns that span content strategy, blog creation, social media content, SEO optimization, email marketing, and critically the kind of schema integration and entity optimization that gives AI models a reason to reference a brand when someone asks a question.

What LLM Optimization Actually Means for a Small Business

The concept goes by several names right now. Some people call it AI Optimization, or AIO. Others use LLM Optimization, LLMO, or Generative Engine Optimization, GEO. Regardless of the label, the core idea is the same: structuring your brand’s digital footprint so that AI systems recognize you as a credible, authoritative source worth citing.

This is not a small technical tweak. It requires rethinking how content gets created, organized, and distributed. AI models do not rank pages the way Google’s traditional algorithm does. They synthesize information from across the web drawing on reviews, media coverage, directory citations, blog posts, and structured data to build a picture of which brands merit mention in a given context. If your digital presence is thin, inconsistent, or poorly structured, you simply get skipped.

SchemaNinja’s approach tackles this at every layer. The agency conducts a deep audit of a client’s existing digital footprint, identifies gaps in entity signals and content authority, and then builds a sustained content engine designed to fill those gaps. Blog posts are written with natural language processing in mind, not just keyword density. Schema markup is woven into every page to enable AI crawlers to parse the content efficiently. And the whole operation is tracked through analytics that measure not just traditional rankings but actual AI citation frequency.

“If a brand’s digital footprint is not optimized for large language models, that brand risks being invisible in this new economy,” said Jitendra Vaswani, CEO of SchemaNinja.com. “We are past the point where SEO means stuffing keywords and chasing backlinks. The game now is about building the kind of structured, authoritative presence that AI systems trust enough to recommend.”

How the Platform Works

The newly introduced system combines structured data architecture, entity mapping, and contextual reinforcement signals to improve how AI systems interpret brand content.

Key capabilities include:

• AI-readable content structuring

• Entity-based topic authority building

• Semantic internal linking recommendations

• Content clarity optimization for AI summaries

• Rich snippet and schema deployment automation

• Authority reinforcement across digital platforms

The goal is not just to rank higher but to become a trusted source referenced by AI systems when generating answers.

Solving a Growing Visibility Problem

Many publishers are reporting declining click-through rates despite maintaining strong rankings. The reason: users increasingly rely on AI-generated summaries.

SchemaNinja addresses this by aligning content with how language models retrieve and synthesize information.

According to the company, brands must now optimize for three layers:

1. Search engine indexing

2. Knowledge graph understanding

3. LLM answer inclusion

Most existing SEO tools only handle the first layer.

A New Category: LLM Optimization

The company describes its approach as LLM Optimization (LLMO),  an evolution beyond traditional SEO.

Rather than focusing solely on keywords or backlinks, LLMO emphasizes:

• contextual authority

• entity relationships

• informational completeness

• answer-ready formatting

This allows AI systems to confidently reference a brand as a source rather than ignoring it.

Pricing Built for the Businesses That Need This Most

One deliberate choice the SchemaNinja team made was to keep pricing accessible. The entry level Schema Ninja Content Package starts at $1,200 per month and includes content strategy, blog creation, social media content, SEO optimization, email marketing setup, and monthly reporting. The Premium Content and Schema Package runs $2,400 per month and adds advanced schema markup, technical SEO audits, video content creation, landing page optimization, A/B testing, and biweekly strategy calls.

That pricing reflects the agency’s stated mission of democratizing access to AI-powered marketing tools. Large enterprises with six figure agency retainers have already started adapting to the LLM shift. SchemaNinja wants to make sure small businesses and startups are not locked out of that transition simply because they cannot afford enterprise-level budgets.

Why This Matters Right Now

The window for brands to establish themselves as trusted sources within AI models is open, but it will not stay open indefinitely. As more businesses begin optimizing for LLMs, the early movers will have a compounding advantage — their content will already be embedded in the training data and retrieval pipelines that AI systems rely on. Brands that wait risk playing catch up against competitors who locked in their authority signals months or years earlier.

SchemaNinja.com is betting that the businesses that act now will be the ones AI recommends tomorrow.

Brands ready to explore how AI-powered content marketing and LLM optimization can reshape their visibility can visit SchemaNinja.com to schedule a consultation and get started.

About SchemaNinja.com

SchemaNinja.com is an AI-powered content marketing and SEO automation agency founded by Jitendra Vaswani. Originally launched in 2016 as a WordPress schema markup plugin, the platform has evolved into a full-service content marketing agency specializing in structured data, technical SEO, and generative engine optimization. SchemaNinja serves small businesses, startups, and freelancers looking to build lasting visibility in both traditional search engines and AI-powered discovery platforms.

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Lucknow (Uttar Pradesh) [India], February 16: Lucknow is undergoing a quiet but decisive transformation. Known for its refined tehzeeb, literature, and Awadhi cuisine, the city is now emerging as a nucleus of investment, entrepreneurship, and modern infrastructure in northern India. This shift reflects a broader change across Uttar Pradesh, where policy push, connectivity upgrades, and a renewed focus on industry are repositioning the state as a land of opportunity.

A symbolic expression of this transition can be seen in new age developments that blend cultural identity with global ambition. Among them is The Centrum, an urban resort concept created by entrepreneur Sarvesh Goel, which has drawn attention for redefining hospitality in the state capital. The property is notably the only five star non franchised hotel in Lucknow, operating independently without an international brand, a distinction that industry observers see as a sign of growing local confidence.

Goel’s journey into hospitality did not follow a conventional path. With a background in education and business, he approached the sector from a perspective shaped by travel and observation rather than industry tradition. “I didn’t want to build a hotel; I wanted to build an emotion,” he told to media. “The intent was to create a place where people could disconnect from stress and reconnect with themselves.”

Colleagues describe Goel as part of a new generation of regional entrepreneurs who are investing in experiences rather than just infrastructure. His decision to conceptualize a resort environment within city boundaries reflects a belief that aspirational consumers in tier two cities are ready for global standards without losing local roots.

This vision aligns with Uttar Pradesh’s broader economic trajectory. Following major investment summits and infrastructure expansion, the state government under Chief Minister Yogi Adityanath has emphasized industrial growth, improved law and order, and business facilitation. Officials project that these measures will help transform UP into a trillion dollar economy, with sectors such as manufacturing, logistics, tourism, and services driving growth.

Lucknow sits at the center of this strategy. Enhanced air connectivity, expressway networks, metro expansion, and planned industrial corridors are reshaping the city’s economic geography. The hospitality and events industry has expanded in parallel, hosting international meetings, government summits, and large private gatherings that once bypassed the region.

Goel believes the demand was latent rather than absent. “When we completed the property, there was no defined market for such a space in Lucknow,” he said. “We had to demonstrate that if you create a world class experience, people will come. Today guests travel from across India because they want a resort atmosphere without leaving the city.”

Observers say the project’s design philosophy mirrors Lucknow’s evolving identity. Instead of replicating colonial or international styles, the architecture draws from Awadhi heritage while incorporating contemporary amenities. Wooden cottages, landscaped open areas, and privacy focused layouts attempt to recreate the calm of a distant retreat within an urban setting.

The emphasis on cultural authenticity also resonates with the city’s recent global recognition. Lucknow was designated a UNESCO Creative City of Gastronomy in October 2025, honoring its culinary legacy from dum pukht traditions to iconic dishes such as galouti kebabs and biryani. The recognition has strengthened the city’s brand as a cultural destination while encouraging tourism and investment in food and hospitality ventures.

Urban development experts note that such projects serve a dual function. They cater to rising consumer expectations while signaling investor confidence in the region’s future. The presence of independent high end ventures suggests that local entrepreneurs are willing to take risks traditionally associated with metro markets.

Goel maintains that adaptability has been central to the concept. The property hosts diverse events ranging from cultural exhibitions to high level meetings and destination weddings. “A hospitality space should evolve with the needs of the people it serves,” he said. “It should not just provide rooms, but create memories and experiences.”

His approach reflects a leadership style focused on long term vision rather than short term returns. Associates say he views the project as part of a larger effort to position Lucknow as a global city that still preserves its identity.

Uttar Pradesh’s emergence as an investment destination has altered perceptions that once limited it to agriculture and traditional industries. New sectors such as electronics manufacturing, defense production, data centers, and tourism are gaining ground. Analysts argue that if infrastructure development continues at the current pace, cities like Lucknow could become major economic nodes in the next decade.

For now, the convergence of policy support, entrepreneurial ambition, and cultural capital is reshaping the narrative. Lucknow is no longer defined only by its past but increasingly by its capacity to innovate.

As Sarvesh Goel’s experiment suggests, the future of Uttar Pradesh may lie in leaders who are willing to imagine beyond conventional boundaries. In that sense, the story of one urban resort also reflects a larger story of a state repositioning itself on India’s growth map, driven by vision, opportunity, and the confidence to build something new.

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