Tag: Business

  • World Talent Organisation (WTO), USA collaborates with leading PR Agency in India, Primex Media Services Pvt Limited

    Lawrenceville (New Jersey) [USA], December 23: The USA-based World Talent Organisation (WTO) has collaborated with Primex Media Service Private Limited, a leading PR agency in India, for the promotion and expansion of its activities in India. Primex has been appointed as the World Record Consultant by the advisory committee of WTO.

    WTO USA in India is a specialized international organization for promoting talent at the global level and is a service-based platform that offers the best opportunity to showcase the potential of human beings and entities through certification and requisite consultancy.

    It follows a cliental-centric revenue model involving innovative promotional marketing with events, conferences, magazines, e-newspaper, and annual record book. Apart from these, it honors those personalities and places doing outstanding in their field and contributing to society’s betterment across the world.

    Besides, WTO supports the cause of social, educational, and philanthropic activities to motivate people and business organizations.

    Mihir Brahmbhatt, Founder & CEO of the World Talent Organization, USA, said, “We have appointed Primex Media Service Private Limited as our partner and World Record Consultant for the promotion and expansion of our activities in India. Our mission at WTO is to inspire people to discover talent at their full potential and get recognized at the global platform”. “We believe all of us are talented in our unique way. We just need to recognize our capacity and develop our talents to their full potential.”

    The objectives of WTO is to provide a globally recognized business platform for corporates, NGOs, the educational sector, and other bodies who are involved in socio-economic development across the world, to organize events, conferences, meetings & conventions, and expositions at the national and international level. It also gives a platform for talented people to showcase their talent at the global level, to showcase human excellence and unique entities of natural or man-made creations; honor, certify and publish achievements of individual and organization, work with global brands and businesses to break world records as part of bespoke marketing campaigns, encourage people, business and brands to break or set new world records at national and international level and to provide business and brand marketing solutions.

    Mr. Nitesh Desai, Director, Primex Media Services Pvt Ltd

    “We believe we have created working at the WTO with a sense of fun, adventure, curiosity, learning growth, and dedication. Across all aspects of business, there are opportunities to develop your skills, learn new ones, and further your career—the culture focus on mentoring, nurturing, and doing things together. We have an open and collaborative company culture

    dedicated to supporting employees and team members looking out for each other. We have a structured and controlled approach, with a focus on efficiency, stability, and doing things right,” said Brahmbhatt.

    Nitesh Desai, director of Primex Media Service Private Limited, said, “It is our honor to collaborate with an international organization for promoting talent from India at the international level. We are looking forward to the long association with WTO.”

  • Arcesium Expands Geographic Footprint

    Delhi NCR will initially staff over 300 employees across technology and Financial Services, expected to triple in the next two years

     New Delhi (India), December 23: Arcesium LLC, a leading global financial technology and professional services firm, announced today that it has expanded its India-based operations with a new office in Delhi NCR. The new office, located in DLF Cyber Park, a tech hub in Gurugram with state-of-the-art infrastructure, will be staffed with employees across technology, services, and other critical functions.

    “Arcesium has witnessed significant growth in recent years and now supports more than $675 billion in client assets, representing a nearly 17-fold increase in client AUM supported since inception. Our operations in India are an integral part of our continued growth. Through this expansion, we will be able to further scale our infrastructure to serve our clients’ sophisticated needs,” said Gaurav Suri, CEO of the New York-headquartered firm.

    This announcement follows additional recent geographic expansions, with the firm launching operations in London in September 2020 & Bengaluru in October 2020 to boost its presence in Europe & Asia. The new Delhi NCR base will supplement the firm’s Hyderabad and Bengaluru offices to support Arcesium’s global client base.

    “Arcesium’s launch in the Delhi NCR region cements our presence in key zones across India. In addition, the DLF Cyber Park office, with its world-class work environment, will offer greater flexibility to our employees. We aim to increase the office capacity from 300 members to over 1000 within two years by tapping into the region’s top-notch talent,” said Ranvijay Lamba, Managing Director and Head of India at Arcesium.

    About Arcesium LLC

    Arcesium is a global financial technology and professional services firm, delivering post-investment and enterprise data management solutions to some of the world’s most sophisticated financial institutions, including hedge funds, banks, institutional asset managers, and private equity firms. Expertly designed to achieve a single source of truth throughout a client’s ecosystem, Arcesium’s cloud-native technology is built to systematize the most complex workflows and help clients achieve scale.

    Building on a platform developed and tested by investment and technology development firm, the D. E. Shaw group, Arcesium was launched as a joint venture with Blackstone Alternative Asset Management. J.P. Morgan, another large client, later joined as our third partner. Today, Arcesium services over $675 billion in global client AUM with a staff of over 1,500 software engineering, accounting, operations, and treasury professionals.

    For more information about Arcesium and our products & services, please visit www.arcesium.com and be sure to follow us on LinkedIn.

  • Dikazo Triples its Revenue Showcasing an Impressive Growth

    Dikazo has shown an impressive success and growth record since its inception in 2018

     Hyderabad (Telangana)[India], December 23:  Dikazo – a next-level eCommerce site recently revealed its growth graph and revenues in the last 2 years. Excellent marketing strategies, great quality products and low prices have been the main reasons for the company’s exemplary growth.

    “We did hit a few obstacles during the pandemic, but 2021 proved to be a magical year for our company. Dikazo hit record-high sales during the October festive season of 2021. This proved to be a total game-changer for us and it got us even more passionately moving forward for the growth of our eCommerce portal,” said Siva, the Executive Manager of Dikazo.

    The main highlight of the eCommerce store is the inclusion of local products from vendors across the nation. This helps to give small vendors a chance to sell their products to a wider audience. The company also strives on maintaining low rates for premium-quality goods. It also comes up with amazing deals and offers that keep the customers hooked on to this shopping app.

    Syed Ashfaq Raahil, CEO and Founder of Dikazo, said in an interview, “Now that we have reached the initial goal of getting our eCommerce company known across India, we are striving hard towards maintaining its name. Ours is also a customer-oriented company, and we try to provide our customers with the best deals at the fastest delivery time possible. In the coming years, we envision our company to have offices in every state of India to aid in better administration, vendor onboarding and logistics management.”

    Dikazo is currently giving a shout out to interested investors and franchise partners to be a part of their team. This will be a fantastic opportunity to become a part of a successful venture and earn great profits along the way. For more information, visit www.dikazo.com.

    Dikazo is a next-level eCommerce site in India selling a wide range of products, including home appliances, kitchenware, footwear, fashion apparel, beauty and health products and more. One can find premium brands at low rates here. Since its inception in 2018, the company has shown a great growth scale and continuous success. The annual revenue of Dikazo in 2021 was accounted to be between 90L to 1cr.This is one of the largest figures a small startup has shown in the initial 2 years since starting. The company has tied up two big logistic partners – Shiprocket and Delhivery to aid in the speedy delivery of its products. They also have their own logistics team to handle local deliveries in Hyderabad city.

  • Top-rated Affordable Housing Projects in Greater Noida West by Residents

    December 23: If you have been searching for a quality affordable housing complex to purchase a flat in Greater Noida West and are confused about where to go because there are simply so many mega-scale housing projects being developed in the region, then we recommend you to have a look at CRC Sublimis, an ultra-modern residential complexes with 2-3 BHK apartments developed and ready to be officially open for possession in 3-4 months.

    Let’s get to know more about this project!

    About CRC Sublimis

    CRC Sublimis is a modern and affordable housing complex coming up in the rapidly developing suburbs of Greater Noida West. The project will provide you with the optimal blend of convenience,  affordability, and modern facilities, which is necessary for today’s ideal lifestyle. Sublimis is a skillfully and thoughtfully built residential property with all of the required modern amenities and services, and it is the perfect example of today’s contemporary age.

    Sublimis Features & Amenities

    Sublimis is designed by the world-renowned architect Hafeez Contractor, who has been associated with several mega-scale projects so far. His idea and inputs into designing this magnificent housing complex will entitle you to several quality amenities and services listed below.

    Interior

    • PoolSide Library
    • Table Tennis & Billiards
    • Squash Court
    • Multipurpose Hall cum Indoor Badminton
    • Carrom, Chess, Cards Indoor Games room
    • Café & Lounge
    • Dance & Yoga room
    • Best in Class Wardrobe sizes
    • Private entrance foyer
    • Large service balcony
    • Full slab vanity provision in bathrooms
    • Best in class ceiling height

    Exterior

    • Club With Swimming Pool & Kids Pool
    • Mini Golf
    • Half Basketball Court
    • Party Lawn and Amphitheater
    • Tennis Court
    • Kids Play Area
    • Elderly Park
    • Fitness Court
    • Individual Drop Off Zone in each tower
    • Modern Age Security Provisions

    For more information regarding the project features, images and site plans, you can visit their official website right away!

    Logistically rich!

    Apart from the cost-effective and affordable luxuries offered at “CRC Sublimis”, there are many more benefits you would experience once you move into one of these plush flats. The biggest advantage of them all includes the availability of nearby amenities. Greater Noida West is one of the rapidly growing areas in the NCR region and Sublimis takes every advantage of that.

    The project has been developed at a location that is surrounded by the most useful amenities you would want to have in an area you live in. The logistically rich location of Sublimis accounts for easy accessibility to key amenities like sprawling markets, yummy food joints to medical stores, clinics, and hospitals, everything just a walk away from Sublimis.

    • 2 mins drive to FNG expressway
    • 5 mins drive to Yatharth hospital
    • 5 mins to schools like DPS, Lotus Valley, Ryan International etc.
    • 10 mins drive to Sector 76 Metro station
    • 10 mins drive to Gaur city mall
    • 20 mins drive to Mall Of India, Sector 18, Noida

    Furthermore, the road network connectivity and availability of public transport facilities in the area make commutation and traveling even easier for people.

    FAQs

    1. Where is CRC Sublimis located?

    The exact location of the project is;

    Plot No. GH 11A, sector 1, Greater Noida, West, Noida, Uttar Pradesh 201308

    1. What type of flats can I purchase at CRC Sublimis?

    “CRC Sublimis” is a plush housing complex in Greater Noida West that consists of ready-to-move-in 2/3 BHK affordable apartments fully equipped with all modern-day amenities.

    1. Why should I buy a ready-to-move-in flat?

    The biggest advantage of a ready-to-move-in or a conceptual flat is the “Authenticity of the property”. You are getting what you see. Nothing is a concept that is proposed to be developed. In conceptual apartments, you often get something different from what you had seen or expected.

    1. What should I consider while buying a ready-to-move-in flat?

    The first step in purchasing a home is determining which one best meets your needs and fits within your budget. CRC Sublimis provides you a wonderful home at the greatest rates and with the best quality homes.

    1. What documents do I need at the time of possession?

    During the time of possession of the property, you will need to have the following key documents:

    • Original copies of the chain of title agreements and Building Plan approvals
    • Original registration and stamp duty receipts
    • Possession Letter
    • Original share certificate (In case of societies)
    • Proof of payment of all dues like maintenance charges, electricity bills, phone, water, and property taxes up to the date of handing possession
    • NOC from the Society or other concerned body confirming no objection to the transfer
  • ToyRoom – The worldwide sensation makes its debut in Mumbai

    Playful Naughtiness & Glamour to India

    Mumbai (Maharashtra) [India], December 22: ToyRoom, (@toyroommumbai_) which has made worldwide headlines by its tantalizing and exciting nightclub experience, brings an upscale sensation to Mumbai with a focus on delivering premium hospitality while retaining its provocative playfulness. The space has quirky touchpoints which are uniquely conceptualized and designed to be a high-energy bar that progresses into a hip nightclub as the night sets in.

    ToyRoom Mumbai brought to India by Ashish & Shikha Begwani along with hospitality entrepreneur Akshay Anand is the highly anticipated addition to the global A-list nightlife brand ToyRoom. The first outpost opened in New Delhi, and post the New Delhi success, along with Prasan Chawla & Rajveer Dhody they have now launched in Mumbai.

    Present in eight different countries, ToyRoom is one of the biggest and hottest UK-based international entertainment brands with outposts already operating in London, Dubai, Istanbul, Rome, Mykonos, Athens, São Paulo and now India! Housed within the vibrant and stylish Grand Hyatt Santacruz, one of Mumbai’s most cosmopolitan leisure and business destinations, ToyRoom Mumbai will not only bring you, its mystique and glamour but also an element of sensuous naughtiness.

    Iconic music and hospitality brand Pacha Group has acquired a majority stake in the nightclub group ToyRoom as part of its expansion plans further amplifying each brand’s identity and synergies.

     

    With a 450-person capacity, the venue is designed by renowned New Delhi-based interior architects Chromed Design Studio, who have elevated the space with sleek luxe interiors including metal and rose gold fixtures and fittings, reflective mirrors, and leather seating. Local touches will be reflected throughout the venue with one-of-a-kind customized artworks from young and budding Indian artists.

    The interiors of ToyRoom are sensuous yet fun and quirky. At the grand entrance lobby, dwells a special merchandise area and ornate with epic art on the right is a ToyRoom rendition of the classic Last Supper painting. Meander through the narrow passage leading to the main hall which is an L-shaped space with a huge curvilinear island bar with Frank – the ToyRoom mascot on the entire bar front which has approximately 2000 teddy bears stuffed in it, thus breaking the perception of space. It has a fluid bar that acts as a central focal point with multiple dancing platforms.

    The USP of the space is the DMX controlled ceiling light which is synced with the music which completely turns around the space in the night and gives an extremely upmarket and elevated vibe to the place. The main feature of its eclectic interiors is the disco cloud lighting feature which dissipates millions of fractal light dots onto the entire space. Various VIP corners are juxtaposed with the main space giving them an exclusive club vibe. There is also a separate private lounge on the upper level for hosting larger gatherings overlooking the main hall.

    Reproducing the London flagship, edgy hip-hop-inspired graffiti murals cover the walls.

    With Frank as their mascot, ToyRoom has internationally positioned itself as an exciting hotspot known for placing children’s toys in an entertaining setting for adults, bringing out the contrast of innocence and naughtiness.

    ToyRoom houses the ultimate setting for chic, fashionable party-goers with an unparalleled ambience from any other nightclubs in India. Indulgent cocktails, decadent interiors, and slightly liberated ‘Frank the Bear’ will create a party culture like no other.

    Location: Grand Hyatt Mumbai Hotel and Residences, Bandra Kurla Complex Vicinity, Off, Western Express Hwy, Santacruz East, Mumbai

    Open on: Wednesday, Friday & Saturday

    Visit Instagram: @toyroommumbai_

  • CommerceUp and Shiprocket have partnered to provide integrated solutions to online e-commerce businesses

    Through this collaboration, Enterprises and merchants using CommerceUp can avail a wide range of shipping and delivery options.

    This partnership will also eliminate various logistic problems faced by both clients and customers.

    The association will also enable real-time order shipment status tracking.

    New Delhi (India), December 22: In an attempt to overcome logistics troubles and offer a seamless delivery experience to all its clients and customers, CommerceUp an end-to-end Saas e-commerce company is now associated with India’s largest eCommerce shipping solution company, Shiprocket.

    With this partnership, merchants and enterprises using CommerceUp services will have access to fast and reliable shipping solutions anywhere in the country. Advanced logistics solutions of Shiprocket integrated with progressive eCommerce solutions of CommerceUp will offer the ultimate launchpad for any business entering the world of digital operations.

    By integrating Shiprocket as an eCommerce fulfillment and warehousing solution in its dashboard, CommerceUp clients can instantly dispatch the order after it has been requested. In addition to this, they will also have access to the entire spectrum of shipping features like domestic and international shipping, lower return costs, insurance coverage for lost shipments, etc.

    Moreover, enterprises, merchants using CommerceUp for their business as well as their customers will be able to check real-time shipment status. This will be possible with the help of a unique tracking ID associated exclusively with their order number. Additionally, customers will also be able to avail COD option on their orders, therefore, allowing merchants to reach a larger number of markets.

    With this partnership businesses can now:

    Fulfill a large number of orders in a short period, Provide next day delivery, Gain a larger share in domestic markets, Launch their online store in a matter of days, Offer tailor-made D2C solutions.

    Commenting on the collaboration, Piyush Pathak, Founder of CommerceUp said “E-commerce brands need quick delivery solutions to dispatch a large number of orders in ashort amount of time. Shiprocket integration will help CommerceUp users achieve lightning fast delivery globally while having greater control over supply chain management. Without worrying about logistics, brands will have more time on their hands to improve products and market them to the target audience”.

    We are delighted to shake hands with CommerceUp to enable enterprises and sellers to provide superior quality services to their customers and scale up their business. We at Shiprocket have identified an upward trend of customer expectations, and we are committed to providing for the same. For us, ensuring customer delight is central to all decisions we make said Saahil Goel, CEO and Co-founder of Shiprocket.

    CommerceUp offers cutting-edge solutions for both small-scale and large-scale businesses. We help them build progressive web and mobile applications that come with payment gateway, ERP integration, and now Shiprocket shipment integration. Powered by AWS (Amazon web services), CommerceUp clients can easily sell on multiple social media platforms thereby accessing a larger marketplace. We also offer dedicated account managers and channel partners to build and sustain scalable businesses.

    CommerceUp is currently expanding in the middle east market where it is helping D2C brands gain a larger market share in a cost-efficient manner. Platform’s integrated tools and Arabic language support are enabling clients to manage their online store seamlessly.

    CommerceUp is an end-to-end Saas e-commerce platform that helps businesses, as well as merchants, create dynamic response e-commerce websites and mobile applications. Through its cloud-based eCommerce platform it has focused on empowering e-commerce 2.0 for D2C brands by transforming business digitally and helping them to scale up at a rapid pace. The development of the CommerceUp platform was started in 2019. In Dubai, it went live with its first client live in august 2020. Since then, the company has grown progressively to servicing 40+ brands across Dubai & India. These brands have seen enormous growth in sales by shifting to CommerceUp and generating sales of around 6 million USD in the past year.

    Shiprocket is India’s largest eCommerce shipping and enablement platform for SMBs. The technology powers shipping and fulfillment for SMEs, D2C retailers, and social commerce sellers in India. With 17 courier partners on board, the brand enables pan India as well as international shipping deliveries. Its shipping solutions are available across 29,000+ pin codes within India and the Middle East region.

    Launched in 2017, Shiprocket is on a mission to create a seamless logistics data platform that connects retailers, carriers, and consumers across national and international locations. In addition to offering Shipping Services, Shiprocket also provides a technology stack to help retailers integrate their shopping websites on Shopify, Magento, Woocommerce, Zoho, and others for workflow, inventory, and order management.

    Aside from being a shipping solutions provider, Shiprocket also serves as a Cash on Delivery payment gateway. With a multi-carrier API that allows sellers to manage orders, print shipping labels, and avail tracking information from multiple providers, Shiprocket also offers state-of-the-art fulfillment solutions. The brand also provides a robust post-purchase experience to consumers, resulting in higher engagement and lower RTO (failed deliveries). The company recently ventured into the fin-tech space with their lending product ‘Early COD.’

    Today, Shiprocket is the force behind the country’s 1 lakh plus sellers who generate a GMV of more than $1B annually on the platform. The brand delivers packets to nearly 25M consumers annually and is growing 3X year on year.

  • SingJohn: Why 2022 Would Be A Year Of Quality Plagiarism-Free Content?

    “Grow your business’s online presence with quality content solutions and increase your chances of getting discovered in the digital domain.”

    December 22: SingJohn includes a diverse workforce of quality content writers with a grasp of various content niches. Amidst the growing demand for digital marketing in the new era post-pandemic, the quality content solution is precisely what you need to grow your business. Whether you have a small or large-scale business, its survival depends on its ability to stay updated in the digital domain. The backbone of the digital domain and increased visibility is directly proportional to the quality of content.

    There have been predictions regarding the online market and how its exponential demand post-pandemic can influence your business. However, amidst all of this, the survival of your business depends on your ability to stay updated. Therefore, the hour’s need is to take your business online with quality content solutions that will help you rank better in the SERP results.

    SingJohn includes professionally skilled content writers with knowledge in various niches and various writing styles. “Our writers ensure to deliver unique content while also preserving the essence of your brand or business.” Founder said.

    The writers are equipped to deliver content solutions like blogs, web pages, white papers, pitch decks, and more. The founder further said, “We assure you to provide quality content which is 100% original and cross checked with the latest technology.” With millions of articles, blogs, and web pages getting circulated online, it isn’t easy to find unique content that does not overlap with existing content somewhere on the internet. However, this assurance clearly projects the capability of this content writing firm.

    Tips to grow your business online.

    The web crawler ranks your site based on the quality of your website’s content. Hence, despite having a digital presence, it is also important to publish high-quality content optimized with SEO balanced. As a result, the visibility of your site and thereby your business will increase, providing you good sales and attracting new clients or customers.

    About SingJohn

    SingJohn ( https://singhjohn.com ), founded in 2011, is a company that provides digital marketers and content solutions, allowing brands and businesses to establish a reputed online presence. The company aims to uplift businesses and transform their capabilities by helping them increase their visibility in the digital domain. The company specializes in content services with a diverse workforce with unique content solutions for your brand or business.

  • Ajay Shetty says “I can say that I am a happy entrepreneur who is enjoying the process while we build the brand”

    December 22:

    1. You were a banker and now an entrepreneur. What has really changed for you?

    The hours! When you are an entrepreneur, you work towards your passion and enjoy what you do. There is no concept of day or night. Your sense of timing is very different and it is all worth it because it is your baby.

    1. How does it feel to be a successful businessman? Did you see this coming when you started?

    I am not sure if I can call myself a successful businessman. Instead, I can say that I am a happy entrepreneur who is enjoying the process while we build the brand. Did I envision this? Yes, I did. It was a part of the vision that I clearly saw. Am I done doing it? No! I am only at the start of an endless journey and there is so much more to achieve.

    1. How does it feel to be famous?

    I don’t think I am famous and I do not aspire to be famous. To be very honest, I recently told my mother that I aspire to be happy, work hard and follow my passion. Whatever else follows would be the by-product of my effort. I like to stay unrecognised and I enjoy my privacy.

    1. What are your company’s goals?

    My company’s goals remain very simple – which is to evolve, reach and produce products that are globally accepted in the urban lifestyle space.

    1. Have you managed any company before Salud?

    Yes, I have managed my previous company – Myra wines.

    1. When did you start Salud?

    We started Salud beverages in July 2020.

    1. How do you deal with competition and how do you plan to better your product each time?

    We constantly evolve our products and their experience based on feedback we get from our customers. We try many ways to make our customers’ experience a happy one. Our goal is fully dependent on who we cater to, both in India and abroad. For us at Salud, the focus is always the customer and never the competition. We do not get worked up about competition as we feel there is enough space in the market for more brands to come and more customers’ needs to cater to.

    1. What changes have you made to strategy over the past few years?

    We have been around only for a year. We have been here only during the COVID times. A larger part of the product strategy has been about the sale at outlets. The focus has always been that. While creating a product of convenience during the pandemic, we saw that our consumers could take our gin refreshers home to their family and friends or who they felt safer to be around. This went perfectly well with our brand, as Salud always believed in being a socially responsible brand. Promoted drinking at the comfort of your home during the peak of the pandemic. The idea of having your own space was conducive to the product and the plan that we came out with.

    1. Which qualities do you look at in a new employee?

    Diligence, ability to focus on ideas, take ownership, ability to fall and get up, clear understanding of the vision, clear understanding of their role and pure passion for the brand that they work for.

    1. How much time did it take for your company to make a profit?

    We are still in the first year and we will not have details of the P&L in the current financial year. We look to be operationally profitable by 2022-2023 and hopefully profitable overall in the next three years.

    1. How do you advertise your product or service?

    We primarily use various digital platforms to market and advertise our alcobev product, merchandise and music,  Influencer marketing being a part of it. We also focus on our own on-ground activities and sponsoring music events, festive bazaars, weekend parties, these are the various ways of advertising our product.

    1. Are you looking at investors abroad? You already have investors here in India.

    We are not looking at investors right now since we are backed by the best team of investors and a venture capital company. Today we are moving onto our next phase, where we look at doing more with our footprints – which means expanding to more markets. Whether to add a manufacturing outlet in India or abroad is conducive to the money we raise. We are not specific to who the investor is as far it comes within the terms and conditions and it is legally bound. As long as it is right for the company, anybody and everybody are welcome.

    1. You mentioned expanding to a few countries like UK, UAE, Europe, Nepal and Sri Lanka. How come you are not considering Singapore and Hong Kong which can be your business hub?

    We are going to markets where natural interest has come in so far. The UK, UAE and Nepal have expressed a natural interest in helping us build our brand globally. While we have interest coming in from these markets, we should be able to cater to them first rather than going to a new market and building the brand from scratch with no help or support. Hence why these markets are first on our global checklist.

    1. How did you start Salud merchandise?

    Salud merchandise was conceptualised on the first day that we created Salud. We wanted to expand our brand beyond just alcobev and towards lifestyle. Our Creative Director has come up with this idea and is building on the same. We spent time designing it but we executed it only after we launched the brand.

    1. What is unique about your brand.

    It is what we bring to the table – the freshness of the concept and the freshness of the brand. 2.0, which is an amalgamation of what people’s life is before and after Salud. Along with this, I also think it is the convenience of the product, the freshness, the price structure and the look and feel are the interesting areas that people could enjoy.

  • 5 Ways To Choose Where To Sell Your Old Gold Jewellery

    December 21: Second to China, India has the biggest collective repository of gold, with Indians owning a mammoth 26,000 tons of gold worth $1000 billion. We store gold not just as a symbol of legacy that’s passed on from one generation to another but also as a trusted, stable, and resilient asset which will always be able to bail us out during a rainy day. It is a key asset which the average Indian looks at in the face of financial distress or for raising capital.

    At this moment of truth, getting the full value of your old gold becomes extremely important. But going to your jeweller with an intent to encash your old gold is not going to get you the full value of your gold as the jeweller’s first instinct will always be to exchange your old gold jewellery for new jewellery and make a killing with inflated making charges. At the same time, the sundry fly by night operators erode the value of your old gold jewellery by up to 10% on each transaction; some via an unscientific testing process like a touchstone, and rest through multiple hidden charges. To put it in context, for a transaction that ideally should help you raise Rs 500,000 by selling old gold jewellery, you can lose up to Rs 50,000 to unscrupulous, unregulated players in the market. It is important to trust a brand that has the right institutional accreditations and govt authorization.

    Here’s a guide for you to help you extract the full value for your old gold jewellery and get the highest value for your investment.:

    1. Don’t be misled by Gold Rate

    A lot of gold buying establishments try to attract people by suggesting higher than market gold rates, but where the customer loses out is the valuation of the gold, i.e. how much gold content your jewellery actually has. This process gets compromised by archaic processes like a touchstone or by machines that are not calibrated to the fullest extent. At MMTC-PAMP, the purity of your gold is checked and verified by highly skilled staff working with the most advanced XRF technology, which helps you evaluate the full gold content without losing any value. 

    2. Multi-level authentication process

    Stores using the touchstone method rub the gold ornament with a stone that leaves a mark/ streak on the stone, and then the gold streak is treated with acids of known strength to observe the change in colour to arrive at a gold value (karatage) of the ornament. This is a dated practice and can result in a loss of value of up to 3%-5% for the customer. For example, you can lose up to Rs 10,000 for a transaction of Rs 200,000.

    Reputed and BIS certified organisations like MMTC-PAMP have certified engineers and assayers deployed in their stores who help customers test their jewellery’s purity via highly calibrated XRF machines, which ensures that there is no variability and subjectivity in measuring the value of gold. This helps customers get higher payouts on account of unlocking higher gold value in their jewellery.

    3. Transparent Process

    A lot of gold buyers will try to do the evaluation behind the counter, and the result they will arrive at via touchstone or any local machine will never be directly visible to you. At MMTC-PAMP, the testing process is visible to the customer via live CCTV feed to ensure complete transparency. The certified assayers weigh your gold jewellery or gold coins in their original form and then weigh again after melting – all tracked live by the customers. Once the gold is melted and cooled, the next level involves cleaning by pickling and then rinsing again in deionized water. If the gold has any stones or precious gems, it is removed before the start of the process.

    4. Software-verified proof and instant money transfer

    At MMTC-PAMP, the final software-generated verification receipt from the XRF machine has all the important details – right from the purity grade and actual content of gold to the final amount payable to the customer. This amount is then instantly transferred to the customer’s bank account, so there’s no room for any hidden fee or fund mismanagement.

    5. Full valuation of MMTC-PAMP products

    MMTC-PAMP offers 100% assured buyback for their own products. If your MMTC-PAMP gold coin or bar is encased in the secure, tamper-proof certicard packaging, you can take it to the brand’s retail outlet to get full value on the day’s gold rate without any value deduction. You just have to pay a flat fee of up to Rs 500 for the transaction as a processing fee. ZERO deduction on your gold investments! You can walk into any of the 12 MMTC-PAMP outlets spread across 11 cities in India to get a seamless experience. The retail outlets are present in Delhi, Mumbai, Bangalore, Chennai, Coimbatore, Hyderabad, Vizag, Vishakhapatnam, Ludhiana, Thrissur, and Ahmedabad.

  • IVY Growth Associates organizes a pep talk to create growth opportunities for startups and investors in Northeast India

    Guwahati (Assam) [India], December 21: IVY Growth Associates, a company dedicated to the development of a startup ecosystem, hosted a pep talk to create opportunities and possibilities for startups and investors to collaborate in Northeast India.

    Prateek Toshniwal, an investor, networker, financial advisor, and mentor, along with Sharad Todi, NBFC Owner, Startup Investor and Serial entrepreneur from IVY Growth Associates, visited Guwahati to organise the pep talk and interacted with investors and founders of various startups from Northeast India. The mission was to strengthen and activate the Northeast’s entrepreneurial and start-up communities.

    IVY Growth Associates has aided, mentored, incubated, and accelerated early-stage start-ups. The company, which believes in creation, communication, and collaboration, serves as advisors to startups, providing them with rich experience learning with set achievable goals and assisting startups in finding the right set of investors from their angel network.

    Prateek Toshniwal of IVY Growth Associates said, “In the last one month, IVY has grown its portfolio by 8 startups and are in the process of completing 4 mandates of fundraising for startups from Surat, Delhi and Bangalore i.e  Hobit, Zappfresh, Refrens, and Bebeburp. The gates at IVY are open for investors to become venture partners and for startups to pitch their ideas.”

    The pep talk was attended by – Antariksh Baruah, Manusmita Rabha, Palash Jyoti Mahanta, Himadri Baruah, Pankhi Sarma, Plaban Sharma, Sahil Hussain, Udit Phukan, Diganta Kr Das, Mrinal Jyoti Hira, Sahil Shah, Kaushal Choudhury, Boudhayan Dutta, Sujoy Choudhury, Amit Bhattacharya, Rajib Ghosh, Gunajit Brahma, Prasurjya Talukdar, Sumit Das, Imran Hussain, Sahil Huda, Jigyan Deep Kalita, Rishab Jain, Luhit Parajuli, Abhishek Choudhury, Ratan Kumar, Abhilash, Nimisha Medhi, Aditya Tosniwal, Sandeep Lahoti, Sumouli Banik and Sharique Hussain. The pep talk was covered by Business Northeast and The Northeaster Chronicle!

    According to Prateek Toshniwal, Northeast India is the next destination for startups, founders, angel investors, and entrepreneurship. The early-stage startup founders looking for an opportunity of getting funded and mentored can become a part of the most exclusive venture programme at IVY Growth Associates.

    IVY Growth Associates main focus is on hand-holding, mentoring, culture development, acceptance of learning, providing knowledge and learning towards emerging technologies, development of new markets, and work towards sustainability and scalability.