Tag: Business

October 27: A journey of belief that has now turned to success due to hustle by a lot of many people and now inspiring crowd is none other than Atchut marketing company which was started three years ago by Mr. Akshay Atchut Fadte. The journey in itself is an inspiration because the success of this company is the outcome of the perseverance, dedication and sacrifice of Mr. Akshay along with his father Mr. Atchut Fadte & his family

This company started with an innovative social media advertising concept which is the first of its kind. It is unique yet effective. From an advertising platform today to a digital agency providing all digital services from graphic designing to drone shoots, one can find it all under one roof.

In this journey, his Father, Mr. Atchut Fadte, has also played a major role in shaping his life, be it completing education and being a major support system towards the dream.

Mr. Akshay Atchut Fadte has a unique journey also because he has made it so far through by a constant belief and dream of being able to do something in spite of facing trolls, depression, financial issues, and most importantly, being handicapped. He turned a dream into reality, overcoming all odds with the help of his mentor, who was a constant guide in his life that is Mrs. Ketaki Gadekar.

Today this company is the first Goan agency to do celebrity collaboration for business promotion and has expanded its client base to other parts of the country like Delhi, Mumbai, Bihar, Bangalore etc. Their aim is to become 1st Celebrity Management company in Goa and achieve skies.

This journey is indeed an inspiration to the new generation as well as people who have lost faith in themselves as Mr. Akshay Atchut Fadte says, “nothing is impossible if you have the will to achieve your dreams,” and this story defines hustle leading towards success.

Jaipur (Rajasthan) [India], October 27: 121 Finance, an RBI registered NBFC, focused on Short Term Working Capital Finance, has become one of the first lenders on GeM SAHAY and hence one of the earliest adopters of OCEN (Open Credit Enablement Network). This Government e-Marketplace SAHAY initiative brings a complete financing solution for sole proprietors to avail instant, frictionless financing to help fulfil government orders. With this, 121 Finance joins ICICI Bank and UGRO capital on this platform.

121 Finance has built a proprietary technology stack that can provide end-to-end digital loans as low as Re.1. Passionate about Working Capital Management, Dr Ravi Modani founded 121 Finance, now present in 86 cities across the country. 121 Finance offers various innovative products ranging from Invoice Discounting to Factoring; Purchase Finance to Credit Coverage solutions like 121 Smart Credit as Channel Finance from Distributors to Dealers.

GeM Sahay opens up a multibillion-dollar opportunity with almost 50 lakh products, a transaction value of Rs.147,000 crores, and 29 lakh registered suppliers. “Going live on GeM Sahay also opens a huge opportunity to act as co-lending partners and tech-enabled lending partners to various banks. Being able to disburse a loan in less than 10 minutes of the application being made is a showcase of the technical competence, agility, maturity, and disruption in Trade Finance with innovative, customised solutions. 121 Finance uses its own proprietary algorithm named RACE(), which is based on machine learning to enhance the deliverables and also underwrite risk, without the involvement of human emotion.”, says Dr. Ravi Modani, Founder & CEO, 121 Finance.

Shri Prashant Kumar Singh, CEO Government eMarketplace, says, “It is great to have 121 Finance onboard to provide cash flow based loans. Purchase order financing will help MSMEs accept larger purchase orders and hence provide a boost to economic activity.”

“Saksham” helps financial organizations get onboarded to the Account Aggregator ecosystem swiftly

Mumbai (Maharashtra) [India], October 26: The Indian financial sector has ushered in a new era with the launch of the Account Aggregator (AA) ecosystem. This will help financial organizations launch innovative services and empower customers to digitally access and share their financial data in a secure and efficient manner.

To become a part of the Account Aggregator ecosystem, participant organizations such as FIPs, FIUs, and AAs must adhere to ReBIT guidelines for API & functional flow.

Aujas Cybersecurity is an empaneled vendor with Sahamati, a non-profit industry alliance for the Account Aggregator ecosystem. Sahamati has designed a conformance assessment test plan and empanelled certifiers to provide self-service tools to participants. Aujas has developed a framework to conduct certification tests for participating organizations (FIPs, FIUS, & AAs) of the AA ecosystem.

“The AA ecosystem, like the UPI, is the next significant innovation driving India’s new data governance paradigm for the financial sector. This initiative will significantly improve transparency, speed, enhance customer trust, and control financial fraud. It will also enable financial services entities to quickly create new financial products and increase their market share,” said Dr N Muralidaran, Chairman, Aujas Cybersecurity Limited and Executive Vice Chairman, NSEIT Limited.

With its newly launched cloud-based product – Saksham, Aujas can quickly certify the participating entities for API specification and functional flow compliance, including completeness of implementation.

Saksham is an automated, self-assessment API certification kit equipped with an intuitive user interface, enabling users to meet the certification criteria hassle-free.

The SaaS version of Saksham is ideal for any entity, regardless of its scope of the scale of business. Cloud-based Saksham is faster and ensures a more efficient onboarding process. The version can be adopted as a subscription-based model and provides a best-in-class, seamless testing experience for prompt results. Saksham eliminates the need for extensive infrastructure, expensive hardware purchases, software licensing, provisioning, and maintenance. It can be accessed 24×7 and is highly secure. Saksham uses secure communication channels to connect with entities.

Saksham has enabled financial organizations such as IndusInd Bank, Axis Bank, Bajaj Finance Ltd, OneMoney, NADL, CAMSOnline, Finvu, and others to successfully get onboarded to the Account Aggregator Framework Saksham is here to facilitate a seamless, no-frills certification process for every organization eager to be part of this Indian financial revolution.

About Aujas Cybersecurity

AujasCybersecurity is an enterprise security service provider for organizations across North America, Asia Pacific, and EMEA regions. Aujas has deep expertise and capabilities in Identity and Access Management, Risk Advisory, Security Verification, Security Engineering & Managed Detection and Response services. By leveraging innovative products and services, Aujas helps businesses build and transform security postures to mitigate risks. The service focus is to strengthen security resilience by minimizing sophisticated attacks and threats while offering 360-degree visibility and protection across enterprise infrastructure.

For more details on the Cyber Defense Center, do get in touch with Aujas security experts at contact@aujas.com

October 26: Dalmia Bharat Parivar yet again made waves recently with its maiden retail venture, Hippo Stores. India’s first one-stop-shop for building products @ wholesale rate, Hippo Stores, is an intelligent aggregation of building products brands through a chain of megastores. Starting with its first megastore at Mayapuri, New Delhi, Hippo Stores has already disrupted the unorganized market of Building and Construction material, which is set to record a CAGR of 15% to reach INR 29,782.2 billion by 2024. With the launch of its first 360 degrees integrated marketing campaign, the brand has already made its mark. While the growth in online traffic is eye-popping 6157%, the inbound calls to their call centre have grown by 1178%. This is just the beginning; their digital film campaign comprising of 11 films is recording an average CVTR of 45%, compared to the average CVTR of 15% – 20% that is considered very high and super successful. These remarkable numbers have reflected well in the growth of revenue which, when compared with that of June, has seen a leap frog jump of 277% in September.

This dream start for Hippo Stores is a result of months of preparation and work that went in the shaping of the brand, its personality and perception, brand promises, and consumer take home. Ranjan Das, MD of their Marketing and Creative Agency, Apppl Combine, says, “Hippo Stores has been one of most exciting opportunities as well as a challenge as a marketer. The toughest part was simplifying the brands proposition and messaging while making it appealing for its three inter conflicting target audiences, i.e. the Re-seller (B2B), the Contractor (B2B) and the Independent Home Maker (B2C). All of them traditionally transact with each other and are customers or suppliers to one another, and have conflicting interests. Our marketing campaign needed to attract both B2B and B2C customers under one roof, making them believe in the brand and unlock the various benefits they could draw from this new disruption, Hippo Stores. All 11 of our Digital films have done the magic. Even though each of them is almost 1 min long, the highest CVTR is as high as 60%, meaning, way more than half of the viewers who came across our digital films, instead of skipping it, like most of us do, watched it till the end. This is unprecedented. The storytelling is very engaging. We used humor at its subtle best, communicating every USP through a unique slice of life stories between husband and wife for B2C and a father and son duo for B2B films. Rashi Das, Business Director, Apppl Combine adds, while jingles during peak hours through all popular FM stations is working as a constant reminder and base, the print campaign is an intelligent extension of Digital Films. Telling the brand story in parts, every weekend, through full-page newspaper ads, we started by claiming our pole position of being India’s First One-Stop-Shop of Building Products Wholesale, followed by ads giving customers an indirect tour of the store. We used different store images in the background of the B2C characters, giving the TG a glimpse into the 50000 sqft store retail store with 160+ brands, 250+ categories and over 12000 products on their retail display. Moving the weekend storytelling through full-page ads to more compelling and pocketable USPs like wholesale price, product comparison, product experts, our strategy is to strengthen the tangible bond with our customer base through measurable benefits. Ranjan Das adds that retail space design and Retail Branding by Apppl Combine is experiential and engaging, connecting equally well with B2B and B2C customers sets when they visit the store after engaging with our digital films, radio jingles or print ads.

While Amit Garg, CEO Hippo Stores, is excited with the result of the marketing campaign, Munir Suri, Head Demand Generation, Hippo Stores, elaborates, ‘Ensuring a direct and un-layered brand communication was imperative as our TG was so varied. Apppl Combine, our marketing agency, has done a brilliant job of strategizing with our team and giving word, voice, visuals and films to our launch and continuation marketing campaign.

Bangalore (Karnataka) [India], October 26: AstroPay, the global leader in online payment solutions, is pleased to announce that for the first time, it is sponsoring a cricket team which will participate in the International Cricket Council’s T20 World Cup being held in the United Arab Emirates and Oman from 17 October to 14 November 2021. The business has partnered with the Sri Lanka team for the global cricket tournament.

As part of the deal, AstroPay will have its logo printed on the Sri Lanka team’s jersey, in the leading arm, and in the front of their training bib, and the business’ logo will also be displayed on the team’s website and social media channels.

Mikael Lijtenstein, CEO of AstroPay, said: “While we have a heritage of partnerships in football, we are thrilled to be foraying into sponsoring international cricket, a sport which is a passion in the Indian sub-continent transcending all social, economic and cultural backgrounds, with millions tuning in to watch the matches.

“AstroPay has extensive experience within emerging markets, and this deal provides us with an excellent opportunity to bolster brand awareness in India and the wider sub-continent, which remains an important market for us.”

“We welcome AstroPay into our fold, and I am confident that the firm will derive excellent brand exposure by partnering with Sri Lanka National T20 Team during the ICC Men’s T20 World Cup,’’ said Ashley De Silva, CEO of Sri Lanka Cricket. 

Visit www.astropay.com

Enterprise tech business leader Chowdhary will lead the company’s global growth charter, integrating all go-to-market (GTM) efforts

Mountain View, California and MUMBAI (India), October 26: CleverTap, the world’s leading user engagement and retention platform, today added a new dimension to its core leadership team with the appointment of Vikrant Chowdhary as Chief Growth Officer (CGO). Chowdhary will lead CleverTap’s integrated go-to-market (GTM) strategy globally across all commercial and enterprise segments.

Increasingly, business leaders with disruptive mindsets and an eagerness to evolve are imperative for companies to succeed. Chowdhary brings this forward-thinking to CleverTap through 25 years of experience and expertise leading hypergrowth teams.

“We are thrilled to have Vikrant join us as our partner for growth as we scale our business in key global markets and sectors and steer CleverTap to become a global leader in the user retention space for mobile-first digital businesses,” said Sunil Thomas, Co-founder and CEO of CleverTap. “For the first time, we will integrate all of our customer-facing functions — across sales, marketing, solution engineering, and partnerships — to make one CleverTap Growth team under Vikrant’s leadership.” Thomas elaborates on the pivotal importance of this in his latest blog on the CleverTap website.

Before CleverTap, Chowdhary worked with Salesforce, the world’s number one CRM company, where he directed India’s finserv vertical and enterprise business units. Previously, Chowdhary held country leadership roles with SAP— where he powered the growth of the BFSI and telecom business unit, which became one of the best-performing teams in the country—as well as Teradata, IBM, and select startups. He earned an MBA from NITIE, Mumbai, and a BSc in Mechanical Engineering from Dayalbagh Educational Institute.

“CleverTap has created a unique platform to help growth managers monetize behavioral economics for their real-time digital businesses, and I am truly excited and humbled to become an integral part of the company,” said Chowdhary.  “I’m also excited to draw on my experience building growth units in vertical sectors powered by high-performance teams and have the opportunity to bring this capability to CleverTap.”

To learn more about CleverTap, visit https://clevertap.com/

About CleverTap

CleverTap is a modern, integrated Retention Cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML-powered insights & automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue.

CleverTap is backed by leading venture capital firms, including Sequoia India, Tiger Global Management, and Accel. The company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai.

For more information, visit clevertap.com

Surat (Gujarat) [India], October 26: The gorgeous nine-yard wonders (Sarees) manufactured by Surat’s leading textile company Ajmera Fashion stole the hearts of many at the biggest beauty event-2021 organized by the city-based World of Women (WOW) at La Victoria in Pal.

The event was organized in association with one of the most reputed saree manufacturers of Surat, Ajmera Fashion, Surkaivalyam Music, and SK Investments in the last week.

During the event, some of the amazing beauty queens graced the ramp. Donned in gorgeous outfits made out of the fabrics manufactured in Surat, they just looked alluring!

The country’s largest textile hub Surat is famous for its sarees across the world. And a lot of credit for this goes to the entrepreneurial zeal of its habitants and visionary business tycoons.

One such inspiring entrepreneur is the founder and CEO of Ajmera Fashion, Mr. Ajay Ajmera, who says, “Our Company’s mission is to work for women empowerment. In the last few years, about 5,000 women have associated with our company for the marketing of sarees, and that about 100 women have opened up their exclusive saree showrooms across the city. Our mission is to popularize the sarees made in Surat in the country and abroad.”

The finale of the beauty event was organized for various titles, including WOW Teen India-2021, WOW Miss Gujarat-2021, WOW MRS Gujarat-2021, WOW Queen of India-2021, and WOW King of India-2021.

The finale jury included Prem Gada of Presha Creation—crown partner, film actress Simran Ahuja and Sourabh Patel, contestant of Bigg Boss season 12.

The WWO King of India-2021 title was won by Dhwalin Shukla, 1st runner-up, Yash Kataria, and 2nd runner-up Pranav Kenche. The Queen of India-2021 title was won by Nipa Goswami, 1st runner-up was Kavita Gule, and 2nd runner-up was Jiya Bhavsar.

The WOW MRS Gujarat-2021 was won by Dhara Gadara, 1st runners-up were Reema Raulji, and 2nd runners-up were Amrita Deshpande. WOW Miss Gujarat winner was Dr. Yashi, 1st runner-up was Janvi Soni, and 2nd runner-up was Subhangi Sharma.

And last but not least, WOW Teen Gujarat was won by Vritika Mistry, 1st runner-up was Charmi Bhavsar, and the 2nd runner-up was Muskan Rawat.

Mumbai (Maharashtra) [India], October 26: Nidan Laboratories and Healthcare Limited engaged into offering diagnostic services including radiology, neurology, cardiology, dental as well as pathology services are entering the capital market with a Fixed Price Issue IPO of Face Value ₹10 per equity share at a Price of ₹125 per equity share with Market Lot of 1000 Shares.

IPO of 4,000,000 Equity Shares of ₹10(aggregating up to ₹50.00 Cr) to be listed on SME platform of National Stock Exchange (NSE).IPO will Open on October 28, 2021, and close on Nov 2, 2021. The Lead Manager to the issue is First Overseas Capital Ltd, and Registrar is Bigshare Services Pvt. Ltd.

As of March 31, 2021, the company offered approximately 740 routine and 3000 specialized pathology tests and approximately 220 basic and 320 advanced radiology tests that cover a range of specialities and disciplines. The company provides pathology tests ranging from basic biochemistry and clinical pathology to cytogenetic and high-end molecular diagnostic tests and radiology tests ranging from basic echocardiograms, X-Rays, and ultrasounds to advanced radiology tests, including computerized tomography (CT) scans, magnetic resonance imaging (MRI) scans. The company also offers a broad spectrum of customized health and wellness packages to its customers and provides value-added services to its customers, such as a home collection of specimens, house calls, and various delivery or access modes for test reports.

According to Dr. Nithin Vitthalrao Thorave, Promoter, Nidan has come out with a unique appointment booking mobile application under the name of “NIDAN HEALTHCARE”, which is supported by self-indigenous software called “Nidan Operation Management (NOM).” This unique app enables patients to book appointments for any test, from anywhere, at any time. The company has also tied up with pathology partners like Metropolis Laboratories Limited for its services.

Out of the 35 centres operating under the brand name of “Nidan Healthcare”, 16 centres are under the Franchisee model where 1 centre acts as a fully operated diagnostic centre, and 15 centres act solely as standalone collection centres. As of June 30, 2021, the company had a total of 213 employees. The company has got recognitions like the Best Diagnostic Chain of India Award 2019, in the Category of 20+ diagnostic centres by Express Healthcare.

Competitive Strengths Include Trusted, high quality, and reliable brand name, Customer-centric approach & services, Location benefits, Wide range of diagnostic services at affordable prices, Robust IT technical capabilities with strong IT infrastructure and Strong and experienced leadership with a dedicated management team.

Healthcare has become one of India’s largest sectors, both in terms of revenue and employment. According to a recent survey, in 2016-2022, the market is expected to record a CAGR of 17.69 per cent. With these positive factors, Health care companies are likely to benefit substantially.

Mumbai (Maharashtra) [India], October 25: Vazirani Automotive, one of India’s innovative startups, is all set to launch, one of a kind expression of art, Ekonk. Ekonk in the Indian scriptures signifies the beginning of the divine light. The big bang.

“For us, Ekonk signifies our real beginning, where for the first time design and innovation comes together. It’s our first vehicle that’s ‘alive’.”-Chunky Vazirani

After working for automotive giants like Rolls-Royce and Jaguar, Chunky Vazirani moved to Mumbai and founded Vaziraniin 2015. The vision was to create the next generation electric vehicles and technology that would put India on the world map of extreme vehicles.

Having launched India’s first hypercar concept, ‘Shul’ at the Goodwood Festival in the U.K, he earned the honor of creating the first HyperCar of India, and to supersede his expectations, Chunky Vazirani gives to the world a new single-seater, spaceship looking car that claims to be not just the fastest car ever built in India but one of the fastest accelerating cars in the world. The car also tests the company’s unique battery solution that replaces the century-old complex liquid cooling tech.

The problem with electric cars is that the batteries get hot, and the solutions today are overtly complex and unsustainable. Nobody has created a bespoke cooling solution for batteries until now.

Biomimicry (studying how animals and humans use breathing to regulate their body temperatures) combined with some ancient Indian manufacturing techniques resulted in the invention of the DiCo technology. DiCo enables the batteries to cool directly with the air, as opposed to needing liquid cooling that most manufacturers, including Tesla, use to keep its batteries cool. Vazirani’s new technology makes EVs lighter, faster, safer, and cost-effective. Most importantly, it also increases the range of EVs.

It is designed to be one of the most fluid cars aerodynamically, having one of the lowest drag coefficients for vehicles of its kind. That’s majorly why the rear wheels of the car are covered. It sets itself apart with its innovative battery efficiency and entire carbon fibre body that keeps the weight down. Weighing 738kgs, it is the lightest electric vehicle ever made. And with a power output of 722hp, it almost achieves the golden; one is to one, power to weight ratio.

The vehicle is developed end-to-end by Vazirani Automotive and has been tested at the recently inaugurated Naxtrax high-speed facility near Indore to achieve a top speed of 309KMPH. Acceleration from 0-100kmph is a mere 2.54 seconds.

The character of the car is as mechanical and pure as an electric car can be. This car has no electronic driver aids; it’s just the electric motors and the wheels—a direct pure electric connection. The technology and learnings from Ekonk will be seen in the production version of the Shul, which the brand is gearing for. After which, Ekonk might also see limited production for customers to purchase.

New Delhi (India), October 23: RM Sports Pvt. Ltd., headed by Founder-Managing Director Rajeev Mishra, is all set to redefine the sports good space in the Indian market with 26 retail outlets planned across India. The company plans to cash in on the newly-found attraction for a fitter lifestyle among young Indians through these new outlets, which would sell top-end sports goods to discerning and demanding customers. RM Sports seems to have created a golden opportunity for it with these retail outlets, which would not only increase their customer footfall but will also help the company mark its pan-India presence.

Mishra, along with CEO Shraddha Tiwari, had spent days looking at an uncertain future, owing to what was happening everywhere for the past year. However, both of them were eventually inspired by innovation and improvement happening in the world of global sports. As a result, RM Sports decided to learn from the best in the business and change their business strategy. In the sporting with innovation and improvement of its sporting goods. The RM Sports Management took the decision to go beyond the ordinary and aim for an extraordinary approach to business. The path that they picked was to innovate what they were already good at – manufacturing new-age sporting goods so that when customers return to their shops, they get the best products to use

In this line of thinking, RM Sports has introduced some high-quality, reasonably priced sporting goods like these –

1. Sportswear made with high quality, technically sound fabric, which absorbs moisture & sweat better while keeping it breathable and weightless. These clothes keep you cool, especially during intense HIIT workouts or a bout of cricket/football/hockey on the ground.
2. Moving on from synthetic plastic material called PVC, which is not harmful just for you but also for the environment, RM Sports is going to launch cricket gear made with PU or Plastazote. It is a type of foam that is flexible and tough at the same time. Gear made out of Plastazote offers superior performance at a lighter weight.
3. RM Sports is also coming out with its own retail outlets, a kind of offline shop where sports enthusiasts can come and browse personally before placing their orders. For starters, the company is going to open these outlets in metro cities like Mumbai and NCR while preparations are afoot for expanding their offline presence to other major cities in due time.

With such innovative products at disposal, it is no wonder that RM Sports is set to enter the retail space in India with 26 outlets under its “Retail Programme”, aimed at joining forces with distributors, independent shop owners, and dealers in sports equipment.

Such innovation, uniqueness and research is often not commonly seen being put into manufacturing sports goods. Therefore, this attempt by RM Sports to innovate itself is nothing less than inspirational.