Tag: Business

Mumbai (Maharashtra) [India], October 19: Changeofname.in, One of the Most Reliable, Simplest, & Affordable way to Book ‘Change of Name’ ads services, has reached an exciting milestone by completing 7 years of Grand Success in name change services. All these years, the firm rendered free awareness services by guiding & helping people about the change of name procedures & documentation required, plus also assisted them to get the change of name advertisement published at affordable cost across India.

Basically, the ‘Change of Name’ procedure is done when a person wishes to change the existing name due to Marriage, Divorce, Adopt a new name or replace existing name due to spelling error or dissatisfaction, Add or delete Character or Spelling due to Astrology or Numerology, Change of gender, or Change or religion. Change of Middle/father name for Minors due to adoption, mother’s remarriage, etc. Once Change is done, the same needs to be notified in the Government gazette & Newspapers via ads, to further change or update the new name in all the important documents. Without that, a person won’t be able to update New or Change names in Aadhar card, Passport, Insurance policy, property Documents, Service records, Update new name in school records, etc.

‘Change of name’ advertisement is one main document along with ‘Gazette’ which one looks to change and Adopt a new name or surname or correct the spelling of the current name in the passport.

In order to publish a ‘change of name’ advertisement, reference of either ‘Change of name Gazette’ or ‘Change of Name affidavits’ is compulsory, which most of the time make the work difficult for a person to complete the task.

Understanding the need in 2014, a firm Changeofname.in was formed in Mumbai, with an intention to make a ONE-STOP Solution center for all ‘Change of Name’ advertising needs & bring solutions handy to the needy. The company started its work by placing ‘Change of name ads’ in Mumbai, and then within a short span of time, work operations were expanded by publishing ‘Change of name ads’ in Thane, Navi Mumbai, Pune and later started catering ‘Change of name ads services’ across Maharashtra. By Mid 2015, the firm was able to expand ‘change of name ad services’ in Delhi & Punjab and other north Indian States. By the end of 2016, ‘change of name ad services’ was also catered to the Southern regions such as Chennai, Bengaluru, Hyderabad etc.

Shaukat A Shaikh, Manager, Changeofname.in says, “The firm operates on five Main core values – Trustable, Simplest, Quickest, Awareness, Best Service and offers both Online & Offline services. Our trained staff guides people about the entire Procedure & Documents needed and motivates them to apply through the official government portal of DGPS Maharashtra. The company has also tied up with Vendors & Notary advocates who can get their work for Affidavits.”

“Our web portal allows customers to easily book change of name ads from all over India to their desired Locations. We have tie-ups with more than 100+ newspapers to serve clients better. Even during the Covid-19 pandemic tough times, we were assisting people to get their work done through our online services. With 200 + Positive Google Review and continuous support of clients, we are growing day by day,” He adds.

“This special occasion- 7th anniversary of Changeofname.in has given us an opportunity to celebrate the progress our team has made to create the firm Changeofname.in a safe, dependable, trusted & Reliable firm for people to visit for their Change of name advertisement needs. Plus a big thank you to all the vendors for their continuous support and especially to the 1000+ clients who believed in us & gave us the chance to serve them,” he further adds.

For more information, kindly visit the website www.changeofname.in

Chennai (Tamilnadu) [India], October 19: Utkarsh Small Finance Bank Limited today announced the inauguration of its first branch in the city of Chennai and in the state of Tamil Nadu. The Bank today has 601 branches in 202 districts spread across 19 states and 2 Union Territories in the country. The residents of Ashok Nagar, Chennai can now avail the Bank’s products and services, which includes savings bank account, current account, fixed deposits, recurring deposits, housing loans, business loans and loan against property amongst other facilities.

Mr. G. S. Sundararajan – Chairperson, Utkarsh Core Invest Ltd.,(Promoter Institution of Utkarsh Small Finance Bank), said, “It gives me immense pleasure to inaugurate the first Branch of Utkarsh Small Finance Bank in the state of Tamil Nadu and in the city of Chennai. The Bank will complement the robust business growth in the region and will be able to cater to the myriad banking and financial needs of the customer. It is a moment of pride for us, being the promoter institution of the Bank, to witness its exciting growth journey from a microfinance company to one of the leading Small Finance Banks in the country”.

Mr. Govind Singh, MD & CEO, Utkarsh SFBL, said, “We are pleased to set our footprint in the state of Tamil Nadu with our first branch in the vibrant city of Chennai. The location augurs well and is of prime importance in the overall strategic plan of expansion and growth of the Bank. The city has been the hub of trade, manufacturing, and commerce and has numerous factors that contribute towards the growth of commerce and trade in the country. Utkarsh Small Finance Bank is in a position to provide banking and financial services to various categories of business and individuals. Our products and services cater to the needs of the business, entrepreneurs, and individuals across strata. The individuals have a choice of savings & investment options besides loans to choose from that will enable them in achieving their financial goals, he further said.

Ashok Nagar, Chennai is an important business node. The inauguration of the branch significantly improves access to financial products by the residents and entrepreneurs of the region that the Bank has to offer. We look forward to expanding our presence in the city”, he added.

The Bank is in a position to provide an array of financial products and services to its customers, which includes savings and current accounts, fixed deposits and recurring deposits, along with various loan products such as housing loans, business loans and loans against property. With its branch infrastructure, digital banking capabilities and ATM network, the Bank offers integrated customer service.

The launch of this branch is aligned with the Bank’s strategy to extend its reach to offer various financial services across the country. This includes wholesale lending, micro banking loans (JLG loans), MSME loans, housing loans, loan against property, commercial vehicle loans, construction equipment loans and two-wheeler loans along with current and savings accounts, fixed and recurring deposits, insurance and investment products to its customers.

Customers can access banking services through multiple channels, including banking outlets, ATMs, internet banking, mobile banking, tab banking and call centre. As the Bank expands into newer markets and geographies, it continues to widen its customer base. The Bank provides facility to customers for opening a bank account without having to visit the branch through the tab-based application assisted model, “Digi On-Boarding”.

A Musical Celebration of its Solid Legacy of Trust

JK Cement’s Market Cap increased by 3 times in the last fiscal to reach USD 3 billion

Mumbai (Maharashtra) [India], October 19: JK Cement Ltd., one of India’s premier cement companies, has been an integral part of the country’s growth story, delivering unsurpassed value and earning the trust of millions of consumers on the strength of its product excellence, customer orientation and technology leadership. Capturing the essence of its journey of over four decades of partnering nation-building, JKCement released its new Corporate Song – Hum Banayein Kal, a musical celebration of the brand’s indomitable spirit, strength and unity.

JKCement – Hum BanayeinKal (Corporate Song) link –

https://www.youtube.com/watch?v=5cbJu_jUv5E

The brand new corporate song, sung by music maestro, Padma Shri Shankar Mahadevan, represents the ethos of JKCement, which is a tribute to its Founder, Managing Director, Late Shri Yadupati Singhania Ji and his dream to build a strong and prosperous nation for the future generations. Released on his birth anniversary, 29th September 2021, Hum BanayeinKal commemorates his inspired vision and legacy. The song exudes the JKCement spirit of rising above challenges unitedly to fulfil the promise of building a stronger tomorrow, reaffirming its vision of an organization that not only continues to grow but gives back selflessly to society. A befitting example of this spirit was witnessed during the pandemic when the brand’s Market Capitalization increased by three times in the last fiscal to reach USD 3 billion.

Speaking about the thought behind the new corporate song, Dr. Raghavpat Singhania, Managing Director, JK Cement Ltd., says, “Our new corporate song, Hum BanayeinKal, is an extension of our recently introduced new corporate identity that represents our Organisation’s vision for the future yet strongly reflecting our core values of strength, sustainability and a solid foundation of trust. It is also a tribute to our mentor and guide, Late Shri Yadupati Singhania Ji, whose vision has propelled JKCement towards continuous growth. At JKCement, we have been a forerunner in transforming the way people perceive the cement industry. Even during the pandemic, we powered through difficult conditions and managed to deliver a good performance in productivity and safety at all of our units. All this has been possible because of our steadfastness and staying true to our core values. The new corporate song exudes this spirit of JKCement.”

Mr. Madhavkrishna Singhania, Dy. MD and CEO, JK Cement Ltd., adds, “Our determination to fulfil the vision and mission laid by our mentor Shri Yadupati Singhania Ji, has paved our path, leading us to new milestones in our relentless pursuit of excellence. The corporate song is a tribute to the strength and unity that encompasses the spirit of JKCement. ‘HumBanayeinKal’ truly reflects our corporate values and our ongoing mission of transformation towards driving responsible growth.”

An initiative to create a sustainable life for the artisans

 Mumbai (Maharashtra) [India], October 19: Guddee, a for-profit organization that works with the artisans across India for handicrafts revival and a sustainable income for the artisans, announced their Diwali campaign from 18th October 2021 to 3^rd November 2021.

This Diwali campaign aims to create awareness and consideration among the consumers in India to opt for authentic handicrafts made by the artisans directly instead of machine-made products. India is the second-largest employing sector in handicrafts and handloom with 7 million official artisans, but due to Covid, these sectors were severely affected. Therefore, Guddee is running a Diwali Campaign to support the artisans. We all must try to buy handicrafts and handloom to help them revive and earn their livelihoods. This campaign is a small effort by the brand to support this ancient art form of India that must not fade away.

Guddee, a young and vibrant handicraft organization, was incepted in June 2021. The aim behind its inception was to focus on conserving both traditional art and the livelihood of the artisans. The Founder, Ms. Haritha Singh, always had an eye for creativity and kept in touch with artisans from various pockets of the country during her travel and minor assignments. She had worked for almost four years with different artisans based in urban, semi-urban, and rural districts. During the initial days of the pandemic, many artisans contacted her for giving them work and helping them in earning their livelihood, and that’s how Guddee was born early this year.

Under the guidance of Haritha, artisans create unique, exclusive and multi-utility handicrafts with contemporary designs to suit the modern house. The focus is to generate exclusively customizable off the shelve handicrafts/handlooms. The categories of products that they offer are -gifting, décor and lifestyle. A few products like 3-in-1 chisel collection tea light holders, faux leather tea light holders, plus wall decor and brooches are the key highlights of the Diwali campaign. The organization has recently started working with generation-old artisan families from Channapatna, Andhra Pradesh, Saharanpur, Jaipur and Kutch.

Talking about the Diwali Campaign, Ms Haritha Singh, Founder of Guddee, said, “Traditional handicrafts always left me enchanted, and my connections with the artisans Pan-India made me focus on conserving both traditional art and livelihood of the artisans. But through Guddee, I wanted customers to experience the conventional handicraft in a modern way; therefore, we create new designs and products which is multi-use. The team works towards creating variations in a single design along with the possibility of customization. We work more collaboratively where we plan to onboard hobbyists and designers to make unique handicrafts. The aim is to create a community that buys, designs, contributes and in real sense build a string revival plan for handicrafts and handloom’s”.

She further added, “Guddee doesn’t work on the drop-shipping model. Every product we list or create with our artisan is quality checked by our design house. Artisans love developing new designs and products as it opens the horizons of their creative minds. We want customers to own handicrafts that speak to them and fit this Diwali campaign’s key quality, functionality, and affordability matrix. I aim to reach at least five artisan families in each traditional art form and make them a part of Guddee’s ever-growing family.”

To date, 35+ artisan families are actively working for the organization. Simultaneously, the brand is onboarding more from different parts of the country to grow this family.

In the years to come, we aim to build strong marketing alliances and strategies to increase online and corporate sales, making the whole process a cycle of constant growth for the brand, the artisan and their family, and our happy customer base. We currently have a platform capability to choose colors and designs in one product by having variations in the same, increasing customization possibilities. Each product is quality checked and has an easy return policy.

To further light up the Diwali campaign, famous TV celebrities like Jaya Bhattacharya, Rushad Rana, Jyoti Gauba, and many more have shown their keen interest in supporting the campaign and tag along to spread the word  ‘yeh Diwali ‘Guddee’ness wali, apno se tohfa Karigari wali.’

So, buy your very own customized handicraft this Diwali and make your home bright and your artisan’s life brighter!

Website – https://www.guddee.in/

October 18: Hero MotoCorp Limited has got off the ground and launched its seventh season of Hero Campus Challenge – a platform for students to demonstrate their talent, a stepping-stone to achieving greater things in life!

An initiative by Hero MotoCorp Limited, Hero Campus Challenge (HCC), gives students an opportunity to get a peek into the world of Hero and be a part of it by working on Hero’s real business challenges. Open to all the students from select B-Schools and E-Schools, HCC pushes students to explore boundaries and expand horizons!

Having witnessed an overwhelming response in the previous season, with a reach to 9,54,615 students and 35,633 registrations from 1700+ B-Schools and Engineering colleges, this year, Hero Campus Challenge Season 7 is back with bigger problem-based challenges and scenario planning exercises with an aim to build a sustainable ecosystem that can benefit all!

Walking on a similar path as last year, HCC Season 7, in collaboration with Dare2Compete, will be operating on two tracks, B-Schools and E-Schools, simultaneously and will have 5 rounds overall spread over a period of 3 months. The first round will be an online quiz assessment. The second and the third round will be the Idea Elevator Pitch round, where the shortlisted

Teams will submit a 1-slider PPT of their proposed solution in the prescribed format, followed by the submission of the detailed presentation. In the following round, Top 10 National Finalists, 5 teams per track, will move ahead for Mentorship and finally the Grand Finale!

What’s at stake? There is a lot more to it than meets the eye. The whopping prize money and opportunity to be interviewed by Hero for full-time jobs/internships before the students finish their degree is a major kick. What’s even more exciting is earning the full bragging rights and becoming the next big thing walking on the campus! Apart from the knowledge and learning, they are ought to realize their hidden potential and reach the heights that they are meant to with the Hero Campus Challenge Season 7.

To read more and register for Hero Campus Challenge Season 7, head on to

https://herocampuschallenge.com/

A special ceremony, an elite audience, talented teams and a competent jury!

October 18: They say some have a special talent to make the world a better place. Indeed, the need and time of the hour to bolster confidence, give the next a slow push, add those words of encouragement and finally be able to pat the person on the back can only be the initiative of the bold and the brave. That’s precisely what Adsync Advertising LLC is. Adsync Advertising LLC – Dubai has taken this initiative that has now become a part of their way of life to promote to progress those who want to take on that challenge in the most difficult of times, our hats off to this beautiful venture that holds great promise. So, as they say, a rainbow follows a heavy shower of rain; Adsync Advertising LLC brings on that hope that there is a promising tomorrow after a rather torrid storm.

The 30th of September 2021 was no ordinary day when it saw the who’s who all assembled under one roof at Taj Santacruz, Mumbai. While the participants waited with bated breath, the jury watched in pride the final countdown. It was a day of pride for Adsync Advertising LLC and partners.

The vivacious International celebrity anchor, Simran Ahuja, Miss. India 2013, who let the show go on. A distinguished jury of star jury members, a handpicked conglomeration of champions in their own area of expertise, the stylish lineup of a powerhouse of gentlemen, the jury set the ball rolling. Bollywood star Arbaaz Khan who added that charm and style. His words of encouragement added that special warmth.

Reaching a pinnacle in life is a great achievement. They recognised excellence in every business sector like Real Estate, Hospitality, education, and Health care, Jewellery, Architecture, and Interiors. Etc. To be able to bring such stalwarts into the limelight and recognise their excellence is a pride in itself for Adsync. Putting together an act together is no mean task. Thoughtfully adding a touch of Bollywood brings in magic like no other, and it did with the dynamic guest Arbaaz Khan adding a charm like no other.

Covid -19 hit the real estate market and other businesses in a big way. When the general public thought there was no coming back. The esteemed Real Estate firms sat boldly in the driver’s seat to carry on, igniting a ray of hope in its audience. Taking on a challenge in a pandemic is no task, especially when ones employees themselves may be reeling under various eventualities. Award ceremonies like these, both virtual and live, not only bring in a competitive twang but a will to feel one is competition material. Adsync has incorporated a combination of competitiveness, participation and a survival kit to say we can do it, come what may.

Taking a cue from its varied experiences in creating star programmes Adsync Advertising LLC. Passed on the baton of bringing forth the winners. It takes two to clap, they say; it’s so true. When great minds meet, the whole episode of excellence takes on a turn for the best.

More than fifty awardees graced the grand event. There were a variety of participants. An education by itself, the showcasing of each of their masterpieces was a learning experience. A few mentions of those who won are L&T Realty, Kalpataru Limited, Kanakia Spaces Realty Pvt Ltd, Kolte-Patil Developers Ltd, VTP Realty, Arihant Superstructures Ltd, Anchor Realty, Haware Legacy, Nisus Finance, M3M Delhi, Karda Constructions Ltd., Radisson Blu – Mysore, Jewel Group and more.

While Adsync, along with other partners, strives in its futuristic endeavour to bring in more and more events of precision, we eagerly await another grand event.

The event was supported by – Telecast Partner: ZEE Business, Powered by: Touch Wood Advisory & Management, Marketing Partner: Be Incredible – Events & Marketing, PR Partner: Mediadekho.com and Event Partner: 4th SEBH

This medical breakthrough will significantly reduce cost and increase compliance in patients undergoing Antifungal Therapy

Ahmedabad (Gujarat) [India], October 16: One of the world’s leading pharmaceutical companies, Intas Pharmaceuticals, has made a progressive breakthrough in the Antifungal Therapy domain with the launch of the world’s first Super Bioavailable Itraconazole-SB 100mg by the Brand Name of Itaspor-SB Forte/Subawin. It has been recently approved by Indian Regulatory Authorities.

Conventional Itraconazole mainstay drug to fight fungal infection has high result variance and low patient compliance because of dosing dependence upon food, acidic beverage, antacids consumption etc. and overall cost of treatment.

Itaspor SB Forte/Subawinis expected to improve patient compliance and reduce the Doctor’s counselling time. It will reduce dosing to half. Furthermore, patients can take it with or without a meal with just water or as directed by the physician. The cost of the therapy is also reduced substantially.

As per published literature and clinicians’ experience, the Itraconazole molecule has low blood drug concentration, affecting safety and efficacy when taken orally. These blood levels highly vary from patient to patient. Moreover, the recommendation to take it with a full fatty meal and an acidic beverage further reduces patient compliance and adds to the problem of desired blood drug concentration. Another factor is the cost of therapy for fungal infection patients, as treatment duration varies from 3 to 8 weeks.

“Intas’ newest formulation within the 25-year-old brand Itasporis formulated with Super Bioavailable (SB) Technology that makes 1 Itaspor-SB Forte capsule equivalent to conventional 200mg Itraconazole,” said Dr Alok Chaturvedi, Senior Vice-president & Head – Medical Affairs, Intas Pharmaceuticals.

“Given the benefits of Super Bioavailable (SB) Technology like half the drug, no inter-patient variability, freedom to prescribe with/without food, any beverage, even with Antacids, and that too with a reduction in overall treatment cost certainly seems to be a win-win proposition.”, said Dr R D Kharkar, Senior Consultant Dermatologist, Mumbai.

About Intas

Intas Pharmaceuticals Ltd. is a leading, vertically integrated pharmaceutical company based in Ahmedabad, India, having end-to-end capabilities of formulation development, manufacturing and marketing along with backward integration of APIs. Intas has more than 18,000 employees, sells products in more than 85 countries and has 14 manufacturing sites worldwide. The Intas group’s revenues amounted to USD 2.1 bn in FY 2020, and the compounded annual growth rate of Intas’ revenues has exceeded 25% in the past 10 years.

For more information, please visit https://www.intaspharma.com/

New Delhi, (India), October 16: Despite being the country with the highest number of students in the world, student innovation in India remains erratic. The number of patents, trademarks, copyrights, etc., filed by students remains minimal. Major factors for this homuncular figure include lack of awareness, misinformation, insufficient funds, expert unavailability, etc. In an effort to support and protect the ideas of India’s best and brightest young minds, Anuation Research and Consulting LLP, an IP Law firm in the intellectual property space, has decided to offer its services absolutely free of cost to young inventors in technical institutes across the country.

Vishal Bhardwaj, Partner, Anuation Research and Consulting LLP, says, “Seasoned IP experts at Anuation will work closely with students to help them understand the true potential of their innovations and help with various legal formalities involved in filing a strong application in the field of Patents for their technological innovations, Copyright for any unique form of art created by the students or Trademark of any new venture or start-up idea”.

Sumit Bhat, Patent Monetization Expert, Anuation Research and Consulting LLP, says, “Inventors, particularly students, who don’t have strong financial backing neglect the registration of their intellectual property considering the high costs associated in terms of high professional fees of the attorneys and government/ official fees. Irrespective of their financial backdrop, ANUATION wants to help and encourage students for free while registering their Patent, trademark, copyright, etc.”

Conveniently, the Government of India has put in tremendous efforts towards the Aatm Nirbhar Bharat Abhiyan by reducing the government fees of filing patent applications and prosecution by up to 80%. Anuation Research and Consulting LLP, in support of the Government of India and Aatm Nirbhar Bharat Abhiyan, has therefore decided to further extend their support to young budding inventors to help them realize the importance of their inventions and ideas as the future of a country lies in the hands of young blood. A team of over 50 agents, attorneys, technical team, and supporting staff at Anuation will spot the talent and nurture it for free to achieve the best positive results.

Pune (Maharashtra) [India], October 16: SG Analytics, the market leader in data-driven research and contextual analytics services, has been certified as a ‘Great Place to Work (GPTW)’ in its maiden attempt. The Great Place to Work Institute uses a rigorous and objective methodology to assess and benchmark organizations from over 60 countries every year.

“This global certification is a testament to our resolve of building a ‘source company’, wherein everybody is successful and content. It reflects our accountability-oriented workplace that nurtures performance, growth, and appreciation. Congratulations to all my colleagues for us being certified as a ‘Great Place to Work (GPTW),” says Sushant Gupta, Founder & CEO, SG Analytics.

Vineet Agarwal, CO-CEO, SG Analytics, adds further, “It is heartening to see that even during such trying times, our people continued to be upbeat, committed, and positive, in their belief that SG Analytics is a great place to work for them. What helped us through this difficult year are the resilience of our people and the support of our clients, as well as our values of fun, leadership, co-creation, dependability, and accountability. For this, we are grateful and would like to congratulate everyone for embodying the spirit of SGA.”

Earlier this year, SG Analytics announced and institutionalized a profit-sharing plan for all employees and introduced a path-breaking policy of leave-sharing, reflecting its unique employee-oriented approach.

Sandeep Dutta, Head of HR & Admin, SG Analytics, says, “For all of us at SGA, it is a great honour to have been certified the industry coveted ‘Great Place to Work’ in the first attempt. The GPTW certification is special to us because it is based on trust index, culture audit, and anonymous feedback from our valued team members who, through their direct ‘feedback’ tell the story SG Analytics, unfiltered.”

SG Analytics conducted two major hiring drives during the pandemic to onboard talented professionals when many companies were laying off their staff.

About SG Analytics

SG Analytics, a Great Place To Work (GPTW) certified company, is one of the leading research and analytics firms to offer data-centric research and contextual analytics services to companies across BFSI, Media & Entertainment, Technology & Healthcare sectors, including Fortune 500 companies. With its presence in the US, the UK, Switzerland, and India, SG Analytics has been consistently meeting and exceeding customer expectations through its knowledge-based ecosystem and impact-oriented solutions.

Tell us about House of Creativity. How, when, and why did it happen?

House of creativity was an idea that came to me a few years ago when I noticed that my sister has always loved to paint. My brother and I are passionate about photography, so I thought about coming up with a platform to assist talented artists to showcase their talent. There is so much talent in India; however, most of them never seem to find the right platform to showcase their talent, and that is how House of Creativity was born.

What is the core philosophy of House of Creativity?

The core philosophy of House of Creativity is to empower artists by allowing them to showcase their talent to the world. There are so many artists who are phenomenal at their work, but they don’t know how to reach out to a larger audience. Today with so much of social media and digital clutter, it has because easy as well as challenging, and hence we want to empower and help these artists reach out to a larger number of people.

How does the House of Creativity choose the artists and their works to be on display on the website?

We have an in-house team that curates the artists as they are primarily from the art world. We also have a method via which talented artists can submit their work, and I must admit that we have received a lot of entries. We cannot have everyone put up their work as there is a selection process that includes Sonakshi, Khush and myself. Having said that, just because we are not able to have everyone’s work on our website does not mean that they are any less talented. It just means that we are not able to connect with their work as per our personal assessment.

Can you talk about the recent association with the BMC, the Mahim Wall Painting initiative, with how you partnered with Painter Shabbu?

The Mahim beach wall art is receiving a lot of appreciation, and we were very happy about it. This was something that Mr. Kiran Dighavkar, Assistant Municipal Commissioner with the Brihanmumbai Municipal Corporation (BMC) of that area, got in touch with me, and we decided that we would like to do something around the beach area and make it stand out. We discussed a few ideas, and basis the brief, I found Shabbu Painter from a reference, and I contacted him. He came to Mumbai, and we brainstormed. Mr. Dighavkar himself had a few valuable inputs that he suggested we incorporate into the artwork. The message that we tried to convey was that the wall art is a reflection of Mumbai. Think of it as reflecting Mumbai or the Bandra Promenade that is reflected on this wall, along with showcasing the Mahim beach area. I am glad that it worked out well in terms of the final artwork.

What prompted the three of you to start a business venture together, and that too in the middle of a pandemic? What was the thought process?

We did not plan to start in the middle of a pandemic. In fact, our work had begun well before. When the pandemic hit, we could not put our work aside as we had to work to the best of our abilities and co-ordinate with our team members as it is an e-commerce website focused on art, we could continue to do our work without having to stop the process as it was digital work, which is why we did not have an issue, and the thought process of working together was that all three of us are creative in a different way and it was something that I wanted to do with my family. Also, all of us bring different strengths to the table. For example, Sonakshi, Kussh, and I have our own abilities or skillsets that I wanted to combine.

How do you see the future of House of Creativity in the Post- Pandemic World?

What I am hoping for is that we host exhibitions at places like an art gallery, exclusive events showing artwork to interest consumers so that they can see it Infront of their eyes. Because the experience that you get when seeing something Infront of your screen is very different when you see it in person. I also feel that there is an emotional connection when you see the artwork in person as opposed to a digital platform. That is what we are hoping for, along with sales and, most notably, helping our existing and upcoming artists.

I am very optimistic, and while there are challenges, we will figure out a way to work around those challenges.