Tag: technology

Chandigarh [India], February 28: In a significant step toward strengthening cybersecurity education, awareness, and victim support, Panjab University will inaugurate the CopConnect Cyber Wellness Clinic on March 5, 2025. This initiative is a collaborative effort between the Information Sharing and Analysis Center (ISAC) and Zscaler, which is supporting the project through its Corporate Social Responsibility (CSR) program. The clinic aims to serve as a dynamic hub for cyber safety training, knowledge sharing, and cooperation among academia, law enforcement, and industry professionals.

Building on a Proven Model

This initiative follows the successful launch of the CopConnect Cyber Wellness Center at educational institutions in Bengaluru earlier in 2024. The Bengaluru center has played a crucial role in equipping students and professionals with essential cybersecurity skills and knowledge. Its positive impact has paved the way for similar initiatives across the nation, reinforcing the need for structured cybersecurity awareness programs.

ISAC: Leading the Way in Cybersecurity Initiatives

The Information Sharing and Analysis Center (ISAC) is a pioneering non-profit cybersecurity foundation committed to addressing digital security challenges. ISAC focuses on capacity building, professional ethics promotion, and conducting extensive research in cybersecurity and artificial intelligence. The organisation collaborates with various government and academic institutions, including:

• Ministry of Education: Strengthening cybersecurity education through public-private partnerships.
• Ministry of Defence: Contributing to national security initiatives.
• All India Council for Technical Education (AICTE): Developing curricula and certifications in cybersecurity and establishing Cybersecurity Centers of Excellence with Phygital Labs.
• Computer Emergency Response Team-India (CERT-In): Coordinating cybersecurity responses and promoting best practices.
• Karnataka Police Academy (KPA): Training law enforcement officials in cybercrime investigation and digital forensics.
• Indian Institute of Technology (IIT) Gandhinagar: Engaging in research collaborations for technological advancements in cybersecurity.

ISAC also manages various cybersecurity platforms and communities, including:

• Cyberange Cybersecurity Labs: Providing immersive training environments.
• CopConnect Social Impact Platform: Offering assistance to cybercrime victims and facilitating connections with law enforcement agencies.
• Breach Point Bug Bounty Platform: Encouraging ethical hacking and vulnerability detection.
• EthixFirst Professional Ethics Rating Platform: Promoting integrity and ethical cybersecurity practices.
• National Security Database: A trusted repository of certified cybersecurity professionals recognized for their expertise and contributions to national security.

Zscaler: A Leader in Cloud Security

Founded in 2007 by Jay Chaudhry, Zscaler is a globally recognized leader in cloud security. Headquartered in San Jose, California, and listed on NASDAQ, Zscaler has revolutionized cybersecurity with its cloud-native Zero Trust Exchange platform. The company’s mission is to enhance security and simplify digital experiences, helping businesses achieve agility, resilience, and efficiency.

Zscaler’s Zero Trust Exchange is the world’s largest cloud security platform, providing protection against cyber threats and ensuring secure digital connectivity for enterprises. The company has a significant presence in India, with nearly 3,000 employees—representing 40% of its global workforce—operating from offices in Bangalore, Hyderabad, Mumbai, Mohali, and Pune. With seven data centers in India, Zscaler secures over five million users across more than 400 organizations in the country.

The CopConnect Cyber Wellness Clinic at Panjab University

Situated at Panjab University’s Sector 25, Chandigarh South Campus, within CSDE, the upcoming CopConnect Cyber Wellness Clinic aims to be a cornerstone of cybersecurity awareness and training. The clinic will offer a variety of programs and resources, including:

• Cybersecurity Training Programs: Expert-led workshops covering key topics such as phishing, identity theft, cyber fraud, and best practices for online safety.
• Comprehensive Victim Support: A multidisciplinary team of Cyber Crime First Responders, Cyber Lawyers, Cyber Psychologists, and Forensics Experts will provide assistance to cybercrime victims.
• Law Enforcement Collaboration: Partnering with police officials to enhance cybercrime response capabilities and digital forensic expertise.
• Industry-Certified Learning Opportunities: Facilitating access to ISAC’s 26 cybersecurity certifications spanning IT, IoT, and Operational Technology (OT) security.
• Introduction to Cybersecurity Platforms: Providing hands-on experience with ISAC’s Breach Point bug bounty platform, EthixFirst professional ethics rating system, and the National Security Database.

A Unified Effort for a Secure Digital Future

The collaboration between Panjab University, ISAC, and Zscaler underscores a shared commitment to promoting cybersecurity awareness and ethical digital practices. By leveraging their collective expertise, these organizations aim to empower students, faculty, and law enforcement personnel with the necessary tools and knowledge to navigate the evolving digital landscape securely.

As cyber threats continue to evolve, initiatives like the CopConnect Cyber Wellness Clinic play a vital role in preparing the next generation of cybersecurity professionals and fostering a digitally resilient society. The inauguration on March 5, 2025, marks a significant milestone in this ongoing mission for a safer and more secure digital future.

Join us in this transformative journey to strengthen our digital defences and empower our communities.

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New Delhi [India], February 20: WhatsApp, India’s largest social media platform, has taken swift action against over 8.4 million accounts, banning them in just one month. This move comes from Meta, the parent company of WhatsApp, in response to rising concerns about the misuse of the platform for fraudulent activities. According to the company, the decision to ban these accounts was driven by reports of scams and suspicious activities, prompting numerous users to report such fraudulent behavior.

Meta’s Transparency Report, which outlines the company’s efforts to maintain a safe environment for users, highlights that these actions were taken to safeguard the platform’s integrity. The report revealed that Meta banned approximately 8.45 million WhatsApp accounts in India to comply with the provisions of Section 4(1)(d) and Section 3A(7) of the Information Technology Act. This action followed persistent complaints and a concerted effort to enhance monitoring.

Details of the Ban
The report from Meta reveals that the bans occurred between August 1 and August 31. Out of the total banned accounts, 1.66 million were immediately blocked due to serious violations, while the remaining accounts were banned after investigations determined them to be suspicious. Notably, over 1.6 million accounts were banned proactively during monitoring, without any user complaints, as they were identified to be engaged in misuse.

Reasons Behind the Account Bans
WhatsApp has outlined several primary reasons for the mass banning of accounts:

• Violation of Terms of Service: This includes activities such as sending bulk messages, spamming, engaging in fraudulent activities, and sharing misleading or harmful information.
• Illegal Activities: Accounts flagged for involvement in illegal activities, under local laws, were also banned as part of WhatsApp’s commitment to complying with legal requirements.
• User Complaints: WhatsApp also takes action based on user complaints regarding harassment, abuse, or inappropriate behavior on the platform. These complaints have been a key driver in identifying and addressing harmful accounts.

A Commitment to User Safety
The proactive steps taken by WhatsApp aim to foster a secure and trustworthy environment for its users, especially in a country where the platform has become a key communication tool. Meta’s increased monitoring efforts, spurred by continuous user feedback, underscore the company’s dedication to user safety.

WhatsApp’s report complies with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, specifically under Rule 4(1)(d) and Rule 3A(7). In August 2024, WhatsApp also received 10,707 user complaints, with 93 % of them resulting in immediate action by the platform.

Conclusion
Meta’s decision to ban millions of accounts reflects the company’s ongoing efforts to maintain the integrity of WhatsApp as a communication platform. By focusing on user safety, addressing illegal activities, and responding to user complaints, WhatsApp is demonstrating its commitment to creating a more secure online environment. As the platform continues to evolve, its approach to combating fraud and other harmful activities will likely shape the future of digital communication in India and globally.

New Delhi [India], February 19: Let’s be real: how many times have you reached out to a so-called “expert” online, only to realise they weren’t as qualified as they claimed? Whether it’s a fitness coach with no real certifications or a consultant who disappears after payment, fake profiles are everywhere.

That’s exactly why Pyng exists. This game-changing platform ensures that every professional you connect with is 100% verified, so you never have to second-guess their credentials. Whether you’re looking for a career coach, fitness expert, or business consultant, Pyng does the heavy lifting, so you don’t have to.

How Pyng Ensures Only the Best Make the Cut

Unlike other platforms that allow anyone to create a profile, Pyng  ensures that only verified professionals make it through. Here’s how:

In-Depth Background Checks—No Fake Experts

Every professional must submit valid certifications, experience records, and proof of government ID.

Pyng’s team thoroughly verifies these documents, ensuring that only qualified individuals are listed. No misleading claims, no imposters.

Personal Interviews: More Than Just Credentials

Pyng goes beyond paperwork; every expert is personally interviewed to assess their knowledge, problem-solving skills, and professionalism.

This ensures you get real, experienced professionals who truly know their craft.

Continuous Quality Control: Only the Best Stay

Pyng regularly monitors ratings, reviews, and service quality. Professionals with poor feedback or outdated credentials are either coached or removed, keeping the platform’s standards high.

With Pyng, you never have to second-guess a professional’s authenticity. Only verified, top-tier experts make the cut.

Why Does This Matter?

Imagine hiring a personal trainer, only to realise they’ve never trained anyone before. Or paying for career advice from someone who’s never had a job in your industry. Pyng eliminates this risk, ensuring that every rupee you spend gets you real value from real experts.

So, the next time you’re looking for a verified professional, don’t waste time filtering through fake profiles. Choose Pyng, where quality is guaranteed.

The Pyng Advantage: What Sets It Apart?

• Trust & Transparency: Pyng prioritises authenticity, ensuring that every professional listed has been thoroughly vetted. No misleading claims, no hidden surprises—just genuine experts ready to help.
• Time-saving: Tired of scrolling through endless profiles, unsure of whom to trust? Pyng filters are available for you, so you can quickly connect with a verified expert without wasting precious time.
• High-Quality Experts: Only professionals with proven credentials, experience, and expertise make the cut. You get access to a curated pool of specialists who can genuinely add value to your personal or professional life.
• Reliable Customer Support: Have a question or concern? Pyng’s dedicated support team is always ready to assist, ensuring a seamless and stress-free experience for users.

How to Get Started with Pyng?

1. Sign Up: Create your account on co.in with just a few simple steps.
2. Browse Verified Experts: Explore a diverse range of professionals across various fields, career coaching, business consulting, fitness training, and more. Every profile you see is thoroughly vetted for credibility and expertise.
3. Book with Confidence: Connect with experts, knowing they have undergone rigorous verification. You can engage their services with full confidence without worrying about authenticity.
4. Leave a Review: Help the community by sharing your experience! Your feedback ensures that Pyng continues to maintain its high-quality standards and allows other users to make informed choices. 

No More Guesswork—Only Verified Experts at Your Fingertips!

The days of gambling on unverified professionals are over. With Pyng, you don’t just get access to experts; you get verified, top-tier professionals who have passed a rigorous screening process.

Whether you’re hiring for business, fitness, career growth, or personal development, you deserve the best, and Pyng delivers exactly that.

So, why waste time filtering through fake profiles when Pyng has already done the work for you? Join the revolution of trust and expertise. Find your perfect professional today.

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New Delhi [India], February 17: The global landscape of quality assessment and certification is undergoing a radical transformation, driven by the rapid adoption of digital technologies. Traditional accreditation and certification processes have relied on extensive documentation, manual audits, and complex verification mechanisms—leading to inefficiencies, delays, and high operational costs. However, the integration of Artificial Intelligence (AI), Blockchain, Cloud Computing, and Data Analytics is paving the way for a more automated, transparent, and efficient accreditation ecosystem.

As organizations strive to enhance the credibility and efficiency of quality assurance frameworks, digital transformation is no longer a choice but a necessity. By leveraging cutting-edge technologies, accreditation bodies can establish trustworthy, scalable, and fraud-resistant certification processes that improve compliance while streamlining operations.

The Evolution of Digital Accreditation

The convergence of AI-driven automation, blockchain-secured credentials, and cloud-powered workflows is revolutionizing the way organizations approach accreditation:

• AI-powered risk assessments proactively detect non-conformities, reducing human error and bias in evaluations.
• Blockchain-backed digital certificates provide tamper-proof, instantly verifiable accreditation records.
• Cloud-based platforms support remote audits, seamless data integration, and enhanced accessibility.
• Geo-tagged, IoT-enabled assessments enhance accuracy, security, and compliance tracking.

Santhosh Kapalavai,Senior Manager – Global GRC at Dexian, states: “Digital transformation in quality assessment is not just about adopting technology—it is about redefining accreditation processes. AI-driven risk analysis, blockchain-secured verification, and real-time compliance monitoring significantly enhance trust, reduce fraud, and improve efficiency.”

This shift presents a major opportunity for regulatory bodies, accreditation agencies, and industry leaders to enhance operational efficiency while maintaining high standards of trust and compliance.

Key Digital Technologies Reshaping Accreditation

1. Artificial Intelligence (AI) & Machine Learning (ML)

• AI automates document verification, reducing errors.
• ML detects anomalies and predicts compliance risks.
• AI-powered chatbots provide real-time support for accreditation queries.

2. Blockchain for Secure Certifications

• Ensures tamper-proof, verifiable accreditation records.
• Smart contracts enable instant verification and eliminate fraud.
• Creates a transparent certification ledger for regulators and stakeholders.

3. Cloud-Based Accreditation Platforms

• Enable remote access and real-time collaboration.
• Reduce reliance on physical documentation, improving efficiency.
• Strengthen data security while ensuring compliance with global standards.

4. Big Data & Predictive Analytics

• Data-driven insights identify accreditation failure patterns.
• Predictive analytics enhance risk management and compliance forecasting.
• Helps regulators proactively address quality assurance challenges.

5. Mobile & IoT-Based Systems

• Mobile devices facilitate on-site inspections.
• Geo-tagging improves audit tracking and prevents fraud.
• Real-time image/video capture enhances quality assessments.

“AI-driven risk analysis, real-time compliance monitoring, and blockchain-secured verification work in synergy to create a robust, efficient, and fraud-resistant accreditation ecosystem.” – Santhosh Kapalavai

India’s Role in the Digital Accreditation Revolution

India is leading the way in AI and blockchain-powered accreditation frameworks, setting new benchmarks for secure and globally accepted digital credentialing.

Key Indian Digital Accreditation Initiatives:

• DigiLocker & Academic Bank of Credits (ABC): Secure digital storage solutions for seamless credential verification.
• National Blockchain Project: Introduces tamper-proof digital credentials to enhance credibility.
• Aadhaar-Linked eKYC: Strengthens digital identity verification, improving accreditation efficiency.

These initiatives reflect India’s vision for a unified, tech-driven accreditation system that enhances trust and accessibility while reducing inefficiencies.

Digital Accreditation Innovations

1. Microservices-Based Modular Platform

• Scalable, customizable certification system.
• Real-time dashboards enhance decision-making.

2. AI-Powered Non-Conformity Tracking

• Detects documentation discrepancies.
• Provides real-time alerts for compliance risks.

3. Geo-tagging & Digital Assessments

• Secure, location-based verification prevents fraud.
• Enables mobile-based, remote audits.

4. Blockchain-Secured Digital Certificates

• Tamper-proof accreditation records enhance trust.
• Eliminates counterfeiting risks, allowing instant verification.

5. Integrated Payment & Workflow Automation

• Automates fee collection and scheduling.
• Speeds up certification renewals.
• Ensures a fully traceable accreditation process.

Global Trends in Digital Accreditation & Certification

The global Digital Quality Management market is projected to reach $16.3 billion by 2027, growing at a CAGR of 9.5%.

• 70% of accreditation bodies have shifted to cloud-based quality assessment models.
• Digital transformation has reduced accreditation processing time by 40%, improving turnaround times.
• Blockchain has improved certification verification efficiency by over 60%, reducing fraud risks.

Challenges in Digital Accreditation Implementation

While the benefits are substantial, some challenges must be addressed:

• Cybersecurity Risks: Digital platforms require robust encryption and security measures.
• Adoption Barriers: Smaller organizations may face cost and expertise constraints.
• Regulatory Challenges: Accreditation frameworks must evolve to align with AI and blockchain-based models.

The Future of Digital Accreditation

Looking ahead, hyper-automation, AI-led governance, and decentralized compliance models will shape the future:

• AI-Powered Certification Audits with minimal human intervention.
• IoT & Smart Sensors for real-time quality monitoring.
• Decentralized, Blockchain-Based Accreditation Frameworks for global trust and transparency.
• Quantum-Secure Certification Models for unbreakable accreditation security.

“Dexian India is at the forefront of helping organizations navigate digital transformation in quality assessment. Our expertise in AI, blockchain, and cloud solutions enables businesses to implement innovative, scalable, and secure accreditation processes, ensuring compliance and trust in a rapidly evolving digital landscape.” – Santhosh Kapalavai

Are you ready for the future of digital accreditation? The transformation is happening now.

About the Author

Santhosh Kapalavai is a renowned expert in Information Security, Cybersecurity, and Compliance, with over a decade of expertise in strengthening corporate security postures and implementing robust compliance frameworks across various industries. He holds an extensive portfolio of certifications, including CISA, CSOE, CRCMP, GRCP, GRCA, ISO 27001/9001 Lead Auditor, ITIL, PMP, and Scrum, reflecting his deep proficiency in the field. Santhosh has played a crucial role in reinforcing security architectures and compliance strategies for numerous organizations. His impactful research on the Digital Personal Data Protection (DPDP) Act, recognized and published by ISACA, highlights his dedication to advancing global data privacy standards. With a strategic mindset and a meticulous approach, Santhosh continues to be a key influencer in driving organizations toward enhanced security and compliance excellence.

About Dexian 

Founded in 1994, Dexian has over 30 years of experience and a global presence with more than 70 locations worldwide. Our team of over 10,000 employees drives an annual revenue exceeding $1 billion.

At Dexian, we place utmost importance on our customer-centric approach, fostering collaboration and partnership. We view our clients as strategic allies on a shared journey toward success, making you feel valued and important. With established relationships with over 250 Fortune 500 companies across diverse industries, we are well-positioned to support your business.

Specializing in IT consulting, solution sales, and Global Capability Centers (GCCs), Dexian is also a leader in Agritech innovation. We help retail enterprises and agricultural ventures optimize IT frameworks, improve customer experience, enhance operational efficiency, and boost security and scalability. Our expertise in talent engagement and cutting-edge IT solutions ensures that we not only meet but exceed your needs, safeguarding and advancing your investments in both technology and agriculture.

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Mumbai (Maharashtra) [India], February 10: Kingston Technology, a world leader in memory products and technology solutions, today announced today it landed the 29 spot on Forbes’ list of America’s Top Private Companies for 2024. With over 20 years proudly as No. 1 top third-party supplier of DRAM modules in the world, and another year as #1 for SSDs in the channel Kingston represents as the only “Technology Hardware & Equipment” company in the top 100. While these outside acknowledgements are determined by revenue or units shipped, they are the result of something else.

“Built on Commitment” is not just a tagline or campaign but the basis of all that is Kingston Technology. For almost 40 years Kingston has been devoted to providing the best in service, and memory and storage solutions like the award-winning IronKey and Kingston FURY lines. All while continuing to grow through the shared values of its employees, partners, and customers.

“This Forbes standing along with our philosophy of “Built on Commitment” represents our dedication to product quality and reliability, customer care, long-term partnerships, and of course our employees,” said Kingston. “None of those things are achievable without the other and the strong foundation Kingston laid within the industry.”

Since 1987, Kingston has been a trusted partner in driving innovation and delivering high-quality memory and storage solutions. More than just products, Kingston stands by its commitment to four key pillars: Reliability, Performance, Quality, and Support. Watch the ‘Built on Commitment’ video here: Video Link

The full list of America’s Largest Private Companies can be found here.

For more information visit kingston.com.

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Mumbai (Maharashtra) [India], February 10: LANXESS has achieved top positions in several sustainability ratings. In the Dow Jones Sustainability Index (DJSI) Europe, the specialty chemicals company ranked first in the “Chemicals” category with 79 out of 100 points. In the DJSI World, LANXESS achieved 4th place and scored particularly well in the areas of climate strategy, water, corporate ethics, human rights and product stewardship.

In November, rating agency MSCI ESG confirmed LANXESS’ AA rating for the fourth year in a row. This makes the specialty chemicals company one of the highest-rated in the “Commodity & Diversified Chemicals” industry. MSCI ESG assesses how well companies manage environmental, social and governance (ESG) risks.

Also in November, rating agency ISS ESG raised LANXESS’ rating from B- to B on a scale of A+ to D-, while at the same time confirming the company’s prime status. This puts LANXESS among the best- rated companies in the chemical industry. ISS ESG takes into account around 100 indicators per industry.

In addition, LANXESS received a gold-level sustainability rating from EcoVadis. This distinction is awarded to the top 5 percent of the more than 100,000 companies evaluated by EcoVadis. The EcoVadis rating is used by companies to assess the sustainability performance of business partners.

“The excellent scores we have achieved in various sustainability ratings reflect our unwavering commitment to sustainable business practices. They show that we take our responsibility to the environment, society and good corporate governance seriously,” says Hubert Fink, member of the Board of Management at LANXESS.

LANXESS aims to achieve climate-neutral production and energy use by 2040. The company also aims to make the entire value chain climate-neutral by 2050. According to the renowned Science Based Targets initiative, LANXESS’ plans will help to limit global warming to 1.5°C.

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New Delhi [India], January 29: Public infrastructure serves as the backbone of any thriving community, facilitating mobility, connectivity, and access to essential services. Its effective maintenance is critical to ensuring the smooth operation of society and fostering economic growth. Yet, municipalities around the globe are grappling with a myriad of challenges in keeping infrastructure assets in optimal condition. Aging systems, inefficient practices, escalating costs, and mismanagement often lead to delays, resource wastage, and public dissatisfaction. As cities and governments strive for resilience and sustainability, technology has emerged as a transformative force, offering innovative solutions to address these pressing issues.

The complexities of public infrastructure maintenance cannot be overstated. Roads deteriorate under the strain of growing traffic volumes, bridges weaken over time, and water systems become prone to leaks and failures. Many public assets have long surpassed their intended lifespans, demanding urgent attention and significant investment. Adding to this burden are the inefficiencies inherent in traditional maintenance processes, which often rely on manual, paper-based workflows. These outdated approaches result in delays, miscommunication, and poor resource allocation. Budget overruns are commonplace, fueled by the absence of predictive tools that could otherwise avert unexpected expenses. Siloed information and disconnected teams further exacerbate the challenges, impeding collaboration and slowing down critical decision-making.

To overcome these obstacles, a paradigm shift is necessary—one that places technology at the heart of public infrastructure maintenance. Advances in digital tools and systems have redefined how cities and organizations approach this vital task, enabling proactive and data-driven strategies that enhance efficiency and deliver long-term benefits.

One of the most impactful innovations in this domain is real-time monitoring. Internet of Things (IoT) devices and sensors have revolutionized how infrastructure is managed by providing continuous updates on asset conditions. These technologies enable immediate detection of issues such as structural weaknesses, water leaks, or equipment failures, empowering teams to take swift action and prevent service disruptions. Similarly, predictive analytics powered by artificial intelligence (AI) and machine learning are transforming maintenance planning. By analyzing historical and real-time data, these tools can forecast potential problems, allowing for timely interventions that reduce downtime and minimize costs.

Digital collaboration is another critical area where technology is making a difference. Cloud-based platforms provide a centralized repository of information, ensuring seamless communication between stakeholders and facilitating efficient decision-making. These systems automate workflows, improve transparency, and enable remote access to critical data, making infrastructure management more agile and effective.

Several cutting-edge technologies are shaping the future of public infrastructure maintenance. Geographic Information Systems (GIS) have become indispensable for location-based planning and analysis. By offering detailed mapping and monitoring capabilities, GIS tools enhance the accuracy and efficiency of infrastructure projects. IoT-driven monitoring systems further streamline operations by providing real-time alerts and reducing response times. Meanwhile, cloud-based platforms foster transparency and accountability, ensuring that all stakeholders have access to up-to-date insights on project progress.

The benefits of leveraging technology in public infrastructure maintenance are manifold. Automated workflows and predictive tools not only save time but also improve overall productivity. Proactive maintenance strategies, enabled by AI and IoT, help extend the lifespan of assets and prevent costly emergency repairs. Furthermore, digital solutions foster trust and accountability by offering real-time visibility into projects, thereby enhancing stakeholder confidence.

As cities worldwide contend with the dual pressures of aging infrastructure and growing demand, the adoption of technology is no longer optional—it is imperative. Innovations such as GIS integration, IoT-driven monitoring, and cloud-based platforms underscore the potential of modern tools to revolutionize public works. By embracing these advancements, municipalities can achieve greater efficiency, sustainability, and resilience, ultimately delivering better services to their communities and securing a brighter future.

About Author:

Mr. Vijay Gupta, an IIT Mumbai alumnus, is the Founder, Chairman and Managing Director of SoftTech Engineers Limited. He holds an M. Tech degree from IIT Mumbai. Vijay strongly believes that technology has to be leveraged extensively to bring speed, efficiency and transparency in the AEC (Architecture, Engineering & Construction) industry for private as well as public sector organizations. He has a rich experience of about 35 years in the development of cutting-edge BIM/ CAD/ CAE /Project Management Enterprise Software in the AEC domain.

About SoftTech Engineers:

A leading IT company (www.softtechglobal.com) facilitating business and technology transformation across the AEC industry through innovative software products and solutions. The company proudly supports over 1300 organizations and serves a user base of more than 400,000 individuals. Notably, SoftTech’s solutions have facilitated the approval of over 2 million building permits, encompassing a staggering area exceeding 30 billion square feet.

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New Delhi [India], January 27: In an era where technology and creativity intersect, Tagglabs stands at the forefront of redefining experiential marketing. Founded in 2011 by Hariom Seth, the agency has set new benchmarks by integrating cutting-edge technologies such as AI, VR, and IoT to craft memorable brand experiences. With over 5,000 activations for global brands like Amazon, Samsung, and HP, Tagglabs has made its mark as an innovator in the industry.

We had the privilege of sitting down with Hariom Seth to discuss his journey, the role of technology in experiential marketing, the challenges of blending AI with creativity, and the future aspirations of Tagglabs.

1. What inspired you to establish Tagglabs, and how has the journey evolved since its inception in 2011?

When I started Tagglabs in 2011, the idea was to combine technology and storytelling to create memorable brand experiences. At that time, experiential marketing in India was at a nascent stage, and I saw a gap where technology could make campaigns more engaging and impactful. Over the years, the journey has been incredible—from a small team working on local projects to partnering with global brands for innovative activations. It’s been a continuous process of learning, evolving, and staying ahead of the curve.

2. How does Tagglabs leverage cutting-edge technologies like AI, VR, and IoT to revolutionize experiential marketing?

We use these technologies as tools to create personalized, immersive experiences. AI helps us analyze data and predict consumer behavior, VR enables us to transport audiences to virtual worlds, and IoT connects devices to make campaigns interactive. For instance, using AI in campaigns like “India India” allowed us to create unique music videos tailored to individuals, demonstrating the power of personalization.

3. What unique value does Tagglabs bring to its clients that sets it apart from other tech-based marketing agencies?

Our focus is on creating experiences that are not only technologically advanced but also emotionally resonant. What sets us apart is our ability to seamlessly integrate technology into storytelling, ensuring that the consumer feels a connection with the brand. We also invest heavily in R&D to stay ahead of trends and offer innovative solutions that clients haven’t seen elsewhere.

4. Can you share insights into the success of campaigns like the AI-generated “India India” music video for boAt and “A Billion Films for A Billion Fans” for Royal Stag?

The “India India” campaign for boAt was unique because it combined data analytics with creativity. AI helped generate personalized music videos based on user inputs, which not only engaged consumers but also made them feel like a part of the brand story. Similarly, the “A Billion Films for A Billion Fans” campaign used AI and content automation to create custom videos for cricket fans, celebrating their passion. Both campaigns were successful because they were deeply personal yet scalable, thanks to technology.

5. How does your approach to design thinking help Tagglabs stay ahead in the fast-changing technology landscape?

Design thinking allows us to keep the consumer at the center of everything we do. We start by understanding the audience’s pain points, needs, and desires. From there, we brainstorm solutions that are both creative and technologically feasible. This approach ensures that our campaigns are not only innovative but also relevant and impactful.

6. What are some of the challenges you’ve faced while integrating AI into creative marketing campaigns, and how did you overcome them?

One of the biggest challenges is balancing technology with human creativity. AI can automate and optimize, but it lacks the emotional depth of human storytelling. We overcame this by ensuring that technology acts as an enabler rather than a replacement. Another challenge was data privacy—being transparent with users about how their data is used has been critical to building trust.

7. With 5,000+ activations and clients like Amazon, Samsung, and HP, what has been your most memorable project to date, and why?

While every project has been unique, the “A Billion Films for A Billion Fans” campaign stands out for me. It was an ambitious project that brought together cricket, personalization, and AI to create a sense of community among fans. The scale and emotional impact of the campaign made it truly memorable.

8. What are your aspirations for the future of Tagglabs, both in terms of global expansion and technological innovation?

Our goal is to continue pushing the boundaries of experiential marketing by integrating newer technologies like generative AI and Web3. We also want to expand our global footprint, collaborating with brands across industries to redefine how they connect with their audiences. Ultimately, the vision is to make Tagglabs synonymous with innovation and creativity on a global scale.

As technology continues to evolve, so does the potential for brands to connect with audiences in ways never imagined before. Under the leadership of Hariom Seth, Tagglabs has proven that the fusion of creativity and innovation can create lasting emotional connections between brands and consumers. With a relentless focus on pushing boundaries, Tagglabs is poised to redefine the future of experiential marketing on a global scale.

Hariom Seth’s vision serves as an inspiration for marketers and technologists alike, reminding us that when technology and storytelling come together, the possibilities are endless.

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Kolkata (West Bengal) [India], January 27: Anudip Foundation, a leading non-profit organization dedicated to digital skilling and economic empowerment, hosted the event “Reskilling for Tomorrow: AI & Workforce 2.0” at the Science City Seminar Hall in Kolkata. This impactful event, highlighted the transformative power of Artificial Intelligence (AI) in reshaping the future of work and reaffirmed Anudip’s commitment to creating meaningful opportunities for marginalized youth.

Dr. Sukanta Majumdar, Minister of State for Education and DoNER, remarked “Honored to be at Anudip Foundation’s ‘Reskilling for Tomorrow’ event, discussing the transformative power of AI. More than just technology, AI is about creating opportunities for all. By partnering with organizations like Anudip, we’re building a skilled workforce and a fairer society. Recently, the inauguration of Anudip skilling centre at Baurghat on the occasion of 76^th Repubic Day, ensured how Anudip will skill more youth for a digitized future. Together, let’s ensure AI paves the way for an inclusive, brighter future.”

 Highlights from the Event:

• Certificate Distribution: Anudip students from Capgemini supported Digital Academy program were honoured with course completion certificates by Dr. Sukamta Majumdar, Minister of State for Education and DoNER and Mr. Anurag Pratap, CSR Head at Capgemini along with other dignitaries.
• The Gender Report Unveiling: The Gender Report highlighting the Impact of Digital Livelihood Programs on Socio-economic and Behavioural Transformation was unveiled by the dignitaries and board members.
• Panel Discussions: Experts from industry, academia, and civil society convened to explore the significant impact of AI on employment. The discussions focused on collaborative efforts required to bridge skill gaps within marginalized communities and the role of AI in shaping future job markets.
• Student Celebrations: The event showcased the inspiring success stories of Anudip’s beneficiaries, underlining the life-changing impact of its skilling programs in empowering youth with the skills necessary to thrive in the digital age.
• Future Vision: Forward-looking discussions were held on the importance of equipping youth with vital skills such as digital literacy, AI management, and critical thinking. The focus was on preparing the next generation for success in the rapidly evolving job market.

This event underscored the importance of technology and skill development in driving inclusive growth and fostering long-term social impact. As AI continues to revolutionize industries, Anudip is committed to partnering with more tech organizations to expand its AI skilling initiatives, further boosting employability among marginalized youth.

Monisha Banerjee, CEO of Anudip Foundation, states, “India’s employment challenges demand inclusive solutions. At Anudip, we bridge the skill gap with practical training, empower marginalized communities for the evolving job market, and drive Digital Transformation 2.0 through deep tech programs, fostering sustainable economic empowerment.”

About Anudip Foundation:

Anudip Foundation is dedicated to transforming lives through innovative digital and vocational skilling programs. Its mission is to provide sustainable livelihoods to marginalized communities, enabling them to succeed and thrive in the modern economy. Over its 17-year journey of social impact, the foundation has positively transformed the lives of more than 500,000 youth and empowered 200,000 women across India through its innovative digital and vocational skilling programs. Anudip has achieved a remarkable 70% job placement rate, creating sustainable livelihoods for underserved communities.

For further information, please contact: publicrelations@anudip.org

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New Delhi [India], January 21: Leica Camera AG launched the SL-System in 2015, combining photography and videography in a unique way right from the very start. With the full-frame system based on the L-Mount standard, Leica has firmly established itself in the world of professional audiovisual production. The latest version in the range of SL-System cameras is the Leica SL3, which was launched in March 2024. Like all Leica products, it fulfils the highest standards of image and production quality, setting new benchmarks for ease of use with its unique user interface. These values are now embodied in a new SL-System camera: the Leica SL3-S.

When developing this camera, the process centred on the high demands of professional photography and videography. In doing so, the key focus was on speed, flexibility and versatility. The result is a camera that combines the highest image quality for both photography and videography with optimum working speed and reliability. The Leica SL3-S integrates state-of-the-art technology into an outstanding design. It also offers numerous new functions that ensure a professional workflow for producing audiovisual content.

A new BSI CMOS full-frame sensor with 24-megapixel native resolution, 48- and 96-megapixel multi-shot modes, and a new autofocus system form the core of the SL3-S. Securely protected by an IP54-certified solid all-metal body, Leica combines the strengths of three focus technologies here: the latest generation in phase detection AF (PDAF), depth map (object detection AF) and contrast detection AF enable continuous shooting with the Leica SL3-S at up to 30 frames per second with full autofocus support. This makes the SL3-S the fastest Leica system camera ever built. Together with a high dynamic range and the impressive ISO range of 50 to 200,000, the SL3-S delivers excellent-quality photos and videos in all shooting situations.

The SL3-S is also the first camera in the SL-System to be equipped with content credentials technology in accordance with the Content Authenticity Initiative (CAI) for photos. If desired, each image can be signed with tamper-proof metadata, such as the camera model and author information, as well as creation and editing data. In order to prove authenticity with verifiable image content and to make edits transparent, the content credentials can be checked using freely available verification tools (verify.contentauthenticity.org).

The SL3-S records videos in a resolution of up to 6K and offers 3:2 open-gate recording, a feature that provides flexibility when creating video content for a wide variety of channels. For example, portrait format videos can be recorded in 4K, 9:16 without any loss of quality and the field of view in recorded material can also be determined retrospectively. The SL3-S records HDMI-RAW in 5.9K at 30 fps to external display recorders. What’s more, thanks to the fast CFexpress type B interface, ProRes 4:2:2 HQ in 5.8K at 30 fps or C4K at 60 fps can also be internally recorded without any recording time limits. It is also possible to record directly to an external SSD hard drive via the USB-C interface, which further increases the flexibility of the SL3-S. A dedicated timecode interface enables professional synchronisation of image and sound on set. The Maestro IV processor with L2 technology effortlessly handles enormous amounts of data, resulting in images with superb colour rendering, high dynamic range and excellent noise behaviour in the L-Log colour space. This processor has been lauded internationally for its optimal quality.

The versatile interfaces and powerful connectivity of the SL3-S ensure a seamless professional workflow. It has slots for CFexpress type B and UHS-II SD memory cards, a USB-C port for fast data transfer, tethering, SSD connection or power supply, and a full-size HDMI 2.1 output for external LCD panels or recording devices. In addition, Bluetooth and Wi-Fi with MIMO technology enable fast, stable connection to the Leica FOTOS App, with which DNG images can be transferred in full resolution in a matter of seconds. As a certified Apple “Made for iPhone® and iPad®” accessory, the Leica SL3-S can be connected directly to Apple products using the supplied USB-C cable. Over the course of 2025, the Camera-to-Cloud function will also become available via Adobe frame.io, using which videos and photos can be uploaded directly from the camera to the Adobe frame.io cloud for further processing.

Thanks to the L-Mount, the SL3-S can be combined with the outstanding lenses for all Leica camera systems, as well as the broad range from super wide-angle lenses to super telephoto zoom lenses from the L-Mount alliance partners. Various Cine lenses can also be used via adapters, the special scales for which can be found in the video menu of the SL3-S. The lens bayonet mount ensures that the Leica SL3-S offers comprehensive system compatibility. In addition, the legendary Leica M-Lenses’ full potential can be harnessed thanks to the special design of the image sensor and an external light sensor. Photographers and videographers benefit from the unrivalled imaging performance and compact design of the Leica M-Lenses together with the incredible features of the SL3-S. Image stabilisation of up to 5 stops integrated into the camera body further extends the range of applications for M-Lenses.

The EyeRes® viewfinder of the Leica SL3-S is equipped with a painstakingly produced optical system of glass lenses. It displays the subject crystal clear at all times with up to 120 images per second and a resolution of 5.76 million pixels. Thanks to the live preview, it offers full control over the exposure and composition of shots even before the shutter is released. Another new feature of the SL3-S is the tilting 3.2-inch high-res touchscreen with a high-quality tilting mechanism, which makes it even easier to take photos and videos from different angles.

A further highlight is the interface, already familiar to users of the SL3. As with the SL3, the optimisations to the SL3-S include ergonomic and haptic features, as well as the user interface and menu navigation. The handle, button layout and overall camera design have been improved for even more intuitive handling. The clearly structured icon and menu design makes navigation even easier, with distinct sections for photo and video functions. The Cine mode has been tailored specifically to the needs of professional video production.

Freely assignable FN buttons and optimised touch interaction throughout the camera menu allow for intuitive and convenient operation. When taking photos and filming, the entire user interface of the SL3-S aligns itself in landscape or portrait format according to the camera position. The SL3-S is noticeably lighter and more compact than its predecessors and feels even better in the hand thanks to its optimised design. In addition, the complete range of accessories already available for the Leica SL3 are also compatible with the SL3-S.

100 years of Leica: Witness to a century (1925-2025)

For Leica Camera AG, the year 2025 marks the 100th anniversary of the Leica I. First presented to the public at the Leipzig Spring Fair in 1925, it was the first mass-produced Leica 35 mm camera. With its compact and handy format, it created new photographic applications and revolutionised the world of photography. Leica Camera AG’s celebrations around the world are therefore being held under the motto “100 Years of Leica: Witness to a Century” with numerous cultural highlights and exciting new products.

Leica Camera India (FCE Lifestyles Pvt Ltd)

Leica Camera India, operated by FCE Lifestyles Pvt. Ltd., announces the launch of the Leica SL3-S in India starting 16th January 2025. The camera will be available at the Leica Store India, Connaught Place, New Delhi, and for pre-booking on www.leica-store.in, priced at Rs. 5,00,000/- (inclusive of GST).

FCE Lifestyles Pvt. Ltd. is the exclusive distributor for Leica products in India. For more details, visit www.leica-store.in.

About Leica Camera

Leica Camera AG, headquartered in Wetzlar, Germany, is a global leader in premium cameras, lenses, and sports optics with over 150 years of heritage. Renowned for its German craftsmanship, iconic design, and innovative technology, Leica represents unmatched quality in photography and imaging.

Leica Camera India operates through FCE Lifestyles Pvt. Ltd., the exclusive distributor for Leica products in the country, with its flagship store located in Connaught Place, New Delhi.

Leica is dedicated to fostering a global community of photographers through its Leica Galleries, Academies, and prestigious awards such as the Leica Oskar Barnack Award (LOBA).

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