Tag: technology

Mumbai (Maharashtra) [India], May 6: In CMPL Expo 2026, one of the top business convergent events of Asia, SB Infowaves became a point of great interest as the stall in Booth E-57, Jasmine Hall, Level 3, witnessed huge footfall.

Starting from the very beginning of the event, there was never a shortage of people visiting the booth; in fact, queues began to form in the middle of the morning, emphasizing the increasing recognition of the company across the country and even worldwide.

Founder and Managing Director Shreya Parasrampuria spearheaded the interactions with the visitors, gaining appreciation for simplifying complicated questions related to digital transformation. This was ably assisted by Pradipta Ghosh and Romit Atta, members of the SB Infowaves Team.

“Unmatched energy surrounds this place with conversations having an aim and drive,” said Pradipta Ghosh, adding that there were several cases where discussions at the expo itself turned out to be consultation sessions after the expo.

Interest among the audience showed that the major products of the company, i.e., AI agents, artificial intelligence-enabled business automation, and performance marketing services, were the most intriguing, as was apparent from the demand for intelligent and scalable products and services. There were many people who scheduled meetings for onboarding sessions immediately following live demonstrations of AI agents.

The performance marketing solutions offered by SB Infowaves, which centered on the delivery of data-based campaigns and return on investment optimization, were equally appreciated by retail/e-commerce organizations through various case studies demonstrating lower acquisition costs and higher customer lifetime value.

As many business executives, venture capitalists, and innovation experts attended the CMPL Expo 2026, the exceptional performance of  SB Infowaves showcased the strength and leadership of their products/services. It seems people are extremely keen for Performance Marketing and AI sales agents. Booth E-57 will remain an important focus area during the rest of the event.

New Delhi [India], May 4: Kreativemedia.io, the fast-rising AI-first creative agency reshaping how modern brands produce digital advertising, today announced a landmark investment from Jitendra Vaswani, an internationally recognized AI SEO expert, PR and branding specialist, keynote speaker, and serial entrepreneur. Vaswani joins the company as its core investor, partnering with Co-Founder and CEO Nikhil Goyal, a celebrated AI artist, creative director, and AI generalist, to accelerate Kreativemedia.io’s mission of becoming the world’s leading AI advertising production studio for performance-driven brands.

The investment marks a significant milestone for Kreativemedia.io, which has already served 30+ brands, delivered over 500 AI creatives, and built a reputation for shipping production-grade campaigns in days rather than weeks. With Vaswani’s backing, the company is positioned to expand its global footprint, deepen its technology stack, and bring AI-driven advertising to thousands more e-commerce and DTC brands seeking to scale paid social campaigns on Meta, TikTok, YouTube, and beyond.

A Strategic Partnership at the Intersection of AI, SEO, and Performance Marketing

Jitendra Vaswani brings to Kreativemedia.io more than a decade of operational expertise across SEO, AI-powered marketing, affiliate marketing, and PR. He is the Founder of BloggersIdeas.com, one of the most widely read internet marketing blogs in the industry, the CEO of Digiexe.ai, an AI-first digital marketing agency helping brands scale with AI videos and automations, and the founder of Affiliate Booster, a leading WordPress toolkit for affiliate marketers. He is also the owner of SaaSUltra.com, a platform focused on practical SaaS decision-making.

Over his career, Vaswani has guided more than 1,400 clients, including recognized brands such as FirstCry and Zopper, to achieve measurable growth through SEO, content, and digital strategy. He is a published author, an international keynote speaker, and a frequent contributor to global marketing publications, podcasts, and conferences, known industry-wide for his “no fluff,” ROI focused approach to digital growth. His work and commentary on the shift toward LLM-driven search, AI SEO, and authenticity-led brand building have positioned him as one of the most consistent voices on the future of marketing in the AI era.

“Kreativemedia.io is doing something the industry has been waiting for, turning AI from a novelty into a serious, repeatable production system for advertisers,” said Jitendra Vaswani, Investor and Founder of BloggersIdeas, Digiexe.ai, and Affiliate Booster. “I have spent my career working with brands that live and die by creative output and conversion performance. What Nikhil and the team have built is genuinely category-defining. AI is no longer the future of advertising; it is the present, and Kreativemedia.io is the operating system for brands that want to win in this new era. My focus as an investor is to help the team scale globally with the right SEO, PR, and brand positioning so Kreativemedia.io becomes a household name in AI advertising.”

Nikhil Goyal: An AI Creative Director Building the New Advertising Stack

At the helm of Kreativemedia.io is Nikhil Goyal, a young but highly accomplished AI creative director who has become one of the most recognizable voices in India’s emerging AI advertising scene. With a background in AI and Data Science and a deep specialization in generative video, image, and motion workflows, Goyal has produced viral AI campaigns for fashion, jewelry, lifestyle, and DTC brands, including notable AI ad work for marquee names such as Tanishq’s Rivaah Collection that has been widely circulated across the creator and marketing communities.

Under Goyal’s creative direction, Kreativemedia.io has pioneered specialized AI workflows for AI fashion photography, AI talking-head UGC ads, AI commercial videos, AI product photography, and full-funnel paid social creatives. The company’s recent campaigns, including the Crest Originals Winter Collection AI fashion production, which generated 100-plus studio-grade visuals, cut production costs by 70 percent and shipped in just five days, demonstrate the operational power of its AI creative pipeline.

“Brands are overwhelmed. They need more creatives, more variations, more hooks, and they need them faster than any traditional agency can deliver,” said Nikhil Goyal, Co-Founder and CEO of Kreativemedia.io. “Having Jitendra on board is huge for us. He brings deep expertise in SEO, AI marketing, PR, and brand building, plus access to a global network he has built over more than a decade. Together we are building something rare, a creative agency where AI, brand storytelling, SEO authority, and performance marketing are fully integrated under one roof.”

What Kreativemedia.io Does

Kreativemedia.io is an AI-native creative agency that produces high-converting advertising assets for e-commerce, DTC, fashion, beauty, lifestyle, and consumer brands. Its core offerings include AI-generated video ads in UGC and creator style, AI talking-head ads with natural delivery, AI product and fashion photography, AI commercial videos, and platform-optimized creatives for Meta, Instagram Reels, TikTok, and YouTube Shorts.

The agency’s value proposition is simple but powerful: 10x faster production, infinite scalability from 5 to 500 plus creatives a month, and quality that rivals professional studio shoots. Brands working with Kreativemedia.io report an average 3x ROAS lift, a 48-hour script-to-video turnaround, and unlimited hook and CTA variations for split testing, capabilities that traditional agencies simply cannot match. Trusted clients include Linoto, Crest Originals, Mintree, Joyzze, and Kiya Tomlin Fashion.

The Road Ahead: AI Automation, Agentic Workflows, and Global Expansion

With Vaswani’s investment secured, Kreativemedia.io is doubling down on its long-term vision: building the world’s most advanced AI advertising automation platform. The roadmap includes deeper investment in agentic AI creative workflows, proprietary model fine-tuning for brand consistency, expansion into new verticals such as health, fitness, and SaaS, and a stronger global presence across the United States, the United Kingdom, the Middle East, and Southeast Asia.

The company is also developing internal tooling that will allow brands to plug directly into Kreativemedia.io’s AI creative engine, manage testing pipelines, and scale ad accounts with less manual lift. The aim is to deliver an end-to-end system where briefing, creative production, ad iteration, and performance feedback all run through AI-augmented workflows, reinforced by SEO, PR, and brand strategy guidance from Vaswani’s broader ecosystem.

“This is just the beginning,” added Goyal. “Within the next 24 months, we want Kreativemedia.io to be the default creative partner for any serious e-commerce brand running paid ads anywhere in the world.”

About Kreativemedia.io

Kreativemedia.io is a next-generation AI creative agency that engineers high-performing, brand-aligned advertising assets using specialized AI workflows. The company helps modern growth teams scale paid social creative output on Meta, TikTok, YouTube, and other platforms without compromising quality, consistency, or brand integrity. To learn more or book a strategy call, visit kreativemedia.io.

About Jitendra Vaswani

Jitendra Vaswani is an internationally recognized AI SEO expert, PR and branding specialist, investor, author, and keynote speaker. He is the Founder of BloggersIdeas.com, the CEO of Digiexe.ai (an AI digital marketing agency helping brands with AI videos and automations), the Founder of Affiliate Booster, and the owner of SaaSUltra.com. With more than a decade of experience and 1,400-plus clients served, including brands like FirstCry and Zopper, Jitendra is known for his “no fluff,” ROI focused approach to SEO, AI marketing, affiliate growth, and brand storytelling. He speaks regularly at international marketing and affiliate conferences and is a leading voice on the shift from traditional SEO to LLM- and AI-driven search.

Media Contact:
Kreativemedia.io
Email: hello@kreativemedia.io
Website: kreativemedia.io

Mumbai (Maharashtra) [India], April 30: In a major development in India’s startup ecosystem, Identityy, a fast-growing social media app by Treefe Technology, has successfully onboarded 100+ digital marketing agencies across India. This strategic move positions the platform as a strong player in the Indian social media app market while accelerating its business and creator ecosystem.

The milestone comes shortly after Identityy crossed 1 million users, further strengthening its position among emerging Made in India social media platforms.

Identityy Partnership Expansion: Key Highlights

• 100+ Digital Marketing Agencies Onboarded
• Rapid Expansion in Indian Startup Ecosystem
• Focus on Business Growth & Creator Economy
• Strengthening “Made in India” Digital Platforms

This partnership initiative reflects Identityy’s vision of becoming more than just a social platform — evolving into a complete digital growth ecosystem for businesses and marketers.

Why This Move is Important for Indian Startups

With the rising demand for Indian social media apps and alternatives to global platforms, Identityy is leveraging agency partnerships to scale faster.

By onboarding digital marketing agencies, the platform aims to:

• Help businesses grow using social media marketing in India
• Enable agencies to tap into a fast-growing platform
• Strengthen India’s digital marketing ecosystem
• Boost adoption of homegrown startup platforms

This approach aligns with the broader trend of startup funding and ecosystem-led growth in India.

Founder’s Statement on Agency Onboarding

Kapil Agarwal, Founder and CEO of Identityy, said:

“Our vision at Identityy, a Treefe Technology product, is to build a platform that empowers businesses, creators, and agencies together. Onboarding 100+ digital marketing agencies is a major step toward creating a strong ecosystem. As the demand for Indian social media platforms grows, we aim to provide scalable opportunities for partners to grow along with us.”

How This Benefits Agencies, Businesses & Creators

For Digital Marketing Agencies:

• Access to a growing social media platform in India
• New client acquisition opportunities
• Early advantage in a rising startup ecosystem

For Businesses:

• Better reach through social media marketing strategies
• Professional support from verified agencies
• Increased visibility and engagement

For Creators:

• More collaboration opportunities
• Stronger brand partnerships
• Growth in the creator economy in India

Identityy Growth Story: From Startup to Scalable Platform

Identityy’s rapid growth highlights key trends in the Indian digital space:

• Increasing adoption of Made in India apps
• Rising demand for localized social platforms
• Growth of startup funding in India 2026
• Expansion of the digital marketing industry in India

With over 1 million users and growing partnerships, Identityy is building a scalable model that combines technology, community, and business growth.

What’s Next for Identityy by Treefe?

Following this milestone, Identityy plans to:

• Expand to 500+ digital marketing agency partners
• Launch advanced tools for marketers and businesses
• Strengthen its presence in Tier 2 & Tier 3 cities
• Compete globally as a Made in India social media app

The platform is focused on becoming a leading social media startup from India with global reach.

Industry Impact: Rise of Ecosystem-Led Growth

Identityy’s strategy reflects a shift in how startups are scaling:

• Partnerships are driving faster growth than standalone models
• Agencies are becoming key contributors to platform success
• Social media apps are evolving into business ecosystems

This positions Identityy as a next-generation social media startup in India.

About Identityy (Treefe Technology Product)

Identityy is a fast-growing social media platform developed by Treefe Technology. Built with a “Made in India, for the world” vision, the platform focuses on connecting users, creators, and businesses through innovative digital experiences.

About Treefe Technology

Treefe Technology is an emerging Indian technology company focused on building scalable digital products and platforms. With a strong emphasis on innovation, user experience, and global scalability, Treefe aims to contribute to India’s growing digital ecosystem.

PR Managed By: Sabkhoj

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Mumbai (Maharashtra) [India], April 30: Kingston Technology, a world leader in memory and technology solutions, continues to advance its “Built on Commitment” philosophy as digital transformation drives the adoption of Industrial PCs, edge systems, and embedded platforms powering automation, intelligent services, and mission-critical operations. Across the Asia-Pacific region, adoption is accelerating in advanced manufacturing, smart logistics, and digital infrastructure, increasing the need for uncompromising reliability, long lifecycle support, and consistent global supply. 

In India, the momentum is further strengthened by ongoing digital transformation initiatives and rapid advancements in cloud and edge infrastructure. Driven by programs like Digital India, along with growing enterprise investments in AI, cybersecurity, and private 5G, organizations are accelerating the deployment of intelligent, connected systems across industries. This is significantly increasing the demand for high-performance, reliable memory and storage solutions that can support scalable, mission-critical applications.

Meeting this demand, Kingston continues to strengthen its portfolio of Industrial PC memory and storage solutions with controlled BOM, lifecycle management, and a commitment to long-term performance: enabling businesses to build stable, scalable systems for demanding industrial environments.

Kingston’s leadership in memory and storage is driven by its “Built on Commitment” philosophy, delivering performance, quality, reliability, and service across its global portfolio. From the Kingston FURY line for gamers and content creators to high-performance SSDs, external storage, DRAM, USB drives, memory cards, and IronKey encrypted solutions, Kingston supports a wide range of consumer and professional applications. Recognized as the No.1 in channel SSDs for eight consecutive years and the No.1 third-party supplier of DRAM modules for 22 years, Kingston has long supported Industrial PC and enterprise infrastructure, with the same reliability, consistency, and long-term performance that have defined the brand.

Design-In Memory and Industrial SSD Solutions

To support mission-critical deployments, Kingston offers a specialized portfolio of Design-In memory and Industrial SSD solutions tailored for system designers, OEMs, and integrators. Kingston provides controlled BOM and firmware consistency, PCN support, lifecycle management, and global technical support, helping partners maintain component stability, streamline system integration, and ensure long-term deployment reliability.

• Design-In Memory Solutions: Kingston’s Design-In DRAM modules are built to JEDEC industry specifications and engineered to deliver consistent performance and long-term stability for industrial and embedded systems.
• Industrial Solid-State Drives: Kingston’s Industrial SSD lineup includes SATA and NVMe solutions in multiple form factors, supporting both commercial and industrial operating temperature ranges. Equipped with advanced controllers, wear-leveling, garbage collection, and 3D NAND technologies, these drives deliver reliable, high-performance storage for demanding industrial environments. 

By collaborating closely with partners from early development stages, Kingston enables stable, long-term system performance and dependable supply across applications ranging from retail and transportation to logistics, surveillance, networking, and industrial automation.

“Industrial PC deployments are accelerating rapidly across industries, placing a sharper spotlight on long-term reliability and performance,” said Kevin Wu, Sales, Marketing, and Business Development Vice President, APAC.  “Today’s customers expect more than just components—they require stability, lifecycle transparency, and a supply chain they can trust. Through our ‘Built on Commitment’ philosophy, Kingston delivers memory and storage solutions designed to support the long-term success of our partners’ systems.”

As Industrial PCs, edge computing, and intelligent systems continue to evolve, Kingston remains Built on Commitment—working alongside its partners to deliver the reliability, consistency, and long-term support required to build resilient, scalable systems. Through this philosophy, Kingston continues to power advanced innovation and sustain the next generation of infrastructure, today and into the future. 

For more information, Kingston.com/IPCSolution

New Delhi [India], April 30: BahwanCyberTek (BCT), a global digital transformation and AI-driven technology solutions company, today announced the launch of CloudXcel, its unified platform designed to accelerate cloud adoption while ensuring governance, cost optimization, and architectural excellence at scale.

CloudXcel brings together cloud automation, governance, FinOps intelligence, and architecture validation into a single AI-powered portal. By combining Infrastructure-as-Code (IaC), automation, continuous compliance checks, and AI-driven cloud optimization insights, the platform enables enterprises to modernize cloud environments faster while maintaining operational control and resilience. 

As companies scale their cloud infrastructure, many struggle with fragmented tooling, limited cost visibility, and manual processes that slow down deployment and increase operational risk. CloudXcel addresses these challenges by automating the translation of cloud architecture into deployable infrastructure code, continuously analyzing infrastructure configurations, and identifying opportunities to optimize performance, cost, and security. 

“Cloud adoption has reached an inflection point where enterprises must move beyond simple migration toward intelligent cloud operations,” said Vish Srinivasan, CEO – Global Services Business. “With CloudXcel, we are embedding automation, AI-driven intelligence, and best-practice governance directly into the cloud lifecycle. This allows organizations to deploy faster, operate more efficiently, and continuously optimize their infrastructure while maintaining the highest standards of security and compliance.”

CloudXcel enables organizations to automate the generation of Infrastructure-as-Code from architecture designs, monitor cloud usage patterns, detect cost inefficiencies, and validate infrastructure against established security and architectural standards. The platform integrates cloud usage data, infrastructure configurations, and deployment scripts to provide actionable insights that help engineering teams maintain efficient and resilient cloud environments. 

“Many organizations today rely on multiple disconnected tools for cloud automation, cost management, and compliance,” said Vikas CR, Practice Head – Cloud, BCT. “CloudXcel brings these capabilities together in a single intelligent platform. It bridges the gap between architecture design and deployable infrastructure while continuously optimizing cloud environments for performance, cost, and governance.”

Designed for CIOs, CTOs, cloud architects, DevOps teams, and FinOps leaders, CloudXcel supports enterprises managing complex cloud environments across industries such as financial services, telecommunications, energy, manufacturing, and technology. 

CloudXcel is part of BCT’s growing portfolio of AI-led platforms and accelerators that help organizations modernize digital infrastructure and operate at scale. By embedding intelligent automation into cloud engineering and operations, BCT continues to strengthen its position as a strategic partner for enterprises navigating the next phase of digital transformation.

Bhubaneswar (Odisha) [India], April 24: As Odisha strengthens its position as an emerging technology and innovation hub, Surfin Meta Bharat (SMB) continues to expand its operations in the state, contributing to the growth of AI-driven services, fintech innovation, and employment generation.

The company has been actively engaging with the broader technology ecosystem through industry platforms such as the Black Swan Summit, organized by the Government of Odisha in collaboration with the Global Finance & Technology Network (GFTN). The summit brought together policymakers, technology leaders, and global institutions to discuss the role of artificial intelligence and emerging technologies in shaping the future of employment and financial inclusion.

As part of its growing presence in India’s technology ecosystem, Surfin Meta Bharat is building capabilities in artificial intelligence operations, fintech services, and data intelligence. The company supports global financial technology platforms through AI-powered data processing, digital credit infrastructure, and analytics solutions that help improve financial access and operational efficiency. By combining technology expertise with scalable operations, SMB aims to contribute to the development of digital financial services while creating new opportunities for skilled professionals in emerging technology hubs.

A Strategic Alignment: From Resources to Knowledge

According to Mr. Yanan Wu, Chairman and CEO of Surfin Meta Digital Technology, Odisha’s evolving economic direction presents a strong opportunity for technology-led transformation.

While the state has historically been known for its rich natural resources and mining sector, the focus is gradually shifting toward knowledge-based industries, IT services, and innovation-driven growth.

Surfin Meta Bharat’s expansion aligns closely with this transition, as the company builds capabilities in AI operations, fintech services, and data intelligence within the region.

“Odisha is entering an important phase of transformation. The shift from a resource-driven economy to a knowledge-driven ecosystem opens significant opportunities for both talent development and technological innovation,” said Mr. Wu.

Addressing Talent Migration: The Rourkela Model

One of the key challenges many states face is the migration of young professionals to metropolitan cities in search of opportunities. SMB’s growing presence in Rourkela demonstrates an alternative model.

The company currently employs over 600 professionals in the city, building capabilities in AI services, fintech operations, and data labeling. By establishing high-value technology operations in Tier-2 cities, SMB aims to create opportunities that allow skilled professionals to build global careers without leaving their home state.

Looking ahead, the company plans to further expand its workforce in the coming years, strengthening its presence in Odisha’s growing digital economy.

Accelerating Digital Transformation with Secure and Scalable Technology

Surfin Meta Bharat delivers advanced technology solutions that help financial institutions, fintech companies, and enterprises build faster, smarter, and more scalable digital operations. With a strong focus on intelligent automation, secure data handling, and high-performance platform development, the company enables organizations to transform manual and document-heavy workflows into efficient, technology-driven processes. Its solutions are designed to support businesses that manage large volumes of financial records, customer data, and operational transactions, helping them improve speed, accuracy, and system reliability.

Surfin Meta Bharat’s core product and technology offerings include:

OCR – Optical Character Recognition:
Converts documents such as Aadhaar, PAN, and financial records into editable digital data, enabling faster KYC, loan processing, and document automation.

Surflion – AI Integrated IVR Services:
AI-powered calling and IVR platform that automates collections, marketing, and customer engagement using multilingual voice bots, predictive dialing, and smart call flows.

Data Masking:
Secures sensitive identification data by masking confidential information in real time, ensuring safe processing and controlled access across systems.

Speech Recognition:
Transforms spoken language into accurate text through audio processing, model training, and application integration for intelligent automation workflows.

LOS – Loan Origination System:
Digital platform that automates the loan onboarding process from application to approval and disbursal, reducing manual effort and improving processing speed.

LMS – Loan Management System:
Centralized system that manages the complete loan lifecycle, including customer records, collections, audits, and end-to-end repayment tracking.

Driven by a vision to power the digital backbone of modern financial and enterprise services, Surfin Meta Bharat focuses on building scalable, future-ready technology environments. By combining intelligent automation with strong platform architecture, Surfin Meta Bharat helps organizations modernize their internal systems without disrupting existing operations. Its technology approach focuses on building future-ready digital ecosystems that support growth, improve operational efficiency, and enable enterprises to scale confidently in an increasingly technology-driven industry

About Surfin Meta Bharat

Surfin Meta Bharat is the Indian arm of Surfin Meta Digital Technology Pte. Ltd., a Singapore-headquartered fintech solutions provider founded by Dr. Yanan Wu. The company leverages artificial intelligence and data analytics to deliver consumer lending, wealth management, and credit solutions aimed at expanding financial inclusion for underserved populations.

For more information, please visit:

Surfin Meta Bharat – www.surfinmetabharat.com
Surfin Meta Digital Technology – www.surfin.sg

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Mumbai (Maharashtra) [India], April 23: India’s rapidly growing startup ecosystem has another success story as Identityy, a homegrown social media platform developed by Treefe Technology, has secured early-stage venture capital funding from Swishin Ventures. The development comes at a time when the platform has already crossed 1 million users across Android and iOS, marking a strong validation of its growth and market acceptance.

Identityy Funding: Key Highlights

• Startup: Identityy (Treefe Technology Product)
• Funding Stage: Early-stage VC funding
• Investor: Swishin Ventures
• User Base: 1 Million+
• Category: Social Media Platform
• Focus: Made in India, Global Expansion

Identityy is positioning itself as a “Made in India, for the world” social media platform, aligning with the broader vision of India becoming a global digital innovation hub.

What Makes This Funding Significant?

The funding from Swishin Ventures is not just a capital boost but a strategic partnership. The VC firm is led by Mahavir Pratap Sharma, a highly respected name in India’s startup ecosystem.

Mahavir Pratap Sharma is:

• A serial entrepreneur and angel investor
• General Partner at a SEBI-registered Category I VC fund
• Former first Asian Chair of TiE Global Board of Trustees
• Backer of startups for over 13+ years

His involvement brings deep mentorship, global network access, and strategic scaling expertise to Identityy.

Founder Statement: Vision Behind Identityy

Kapil Agarwal, Founder and CEO of Identityy, said:

“This backing from Swishin Ventures is a strong endorsement of what we are building. Crossing 1 million users is just the beginning for us. Our vision has always been to create a platform built in India, for the world — and having a partner like Mahavir sir, who deeply understands how to scale startups from Bharat to global markets, gives us immense confidence for the journey ahead.”

Investor Perspective: Why Swishin Ventures Invested

Sharing his views on the investment, Mahavir Pratap Sharma said:

“India is at a pivotal stage where homegrown digital platforms have the potential to scale globally. Identityy reflects strong innovation, execution capability, and early traction. We are excited to support the team in building a globally competitive product from India.”

Identityy Growth Story: 1 Million Users and Rising

Identityy’s journey to 1M+ users before institutional funding highlights:

• Strong organic user adoption
• Product-market fit in India
• Rising demand for Indian social media alternatives
• Scalable technology infrastructure

The platform is part of a new wave of Indian digital platforms challenging global giants by focusing on localized engagement, user-first design, and cultural relevance.

What’s Next for Identityy?

With fresh funding and strategic backing, Identityy plans to:

• Expand its user base across India and international markets
• Introduce new platform features and innovations
• Strengthen the creator and community ecosystem
• Scale technology and infrastructure

The startup aims to become a global social media player emerging from Bharat.

Industry Impact: Rise of Indian Social Media Platforms

This funding reflects a broader trend where:

• Indian startups are gaining global investor confidence
• Users are actively exploring alternatives to global platforms
• “Made in India” digital products are scaling faster than ever

Identityy’s success reinforces India’s position as a leading startup and innovation hub.

About Identityy

Identityy is a social media platform developed by Treefe Technology. Built with a vision to connect users through innovative digital experiences, the platform focuses on global scalability with Indian roots and is available on Android and iOS.

About Swishin Ventures

Swishin Ventures is a SEBI-registered Category I venture capital fund investing in early-stage startups with high growth potential. Led by Mahavir Pratap Sharma, the firm supports founders with capital, mentorship, and strategic guidance.

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New Delhi [India], April 20: India is home to over 2.5 million montesied content creators, who influence over $400 billion in consumer spending, expected to cross $1 trillion by 2030, according to a BCG report. But behind this rapid growth, one challenge has remained consistent: access to the right tools.

For many aspiring creators, especially outside metro cities, the journey didn’t begin with content ideas. It began with limitations. Cameras were expensive, lighting setups were hard to source, and even basic studio gear wasn’t easily available in smaller towns. Talent was everywhere, but infrastructure wasn’t.

Studiobackdrops’ goal was to make it easy for everyone in India to be able to create high-quality content. In the same way, Reliance Jio created opportunities for millions of individuals and businesses by providing high-speed Internet access. StudioBackdrops is breaking down barriers for people to use professional-quality production equipment by providing access to that equipment. As connectivity opened doors for creators to publish, platforms like StudioBackdrops are now ensuring they also have the tools to create.

Where the real problem was

For years, India’s creator economy grew in fragments rather than as a cohesive ecosystem. Ambition was never the issue—it was visible everywhere, from small towns and college hostels to remote regions where social media penetration was accelerating rapidly.

However, the infrastructure needed to support this growth lagged behind. Therefore, while the rate of content consumption grew rapidly, there was a limited amount of accessible and reliable resources for high-quality content creation products.

Emerging creators face three major obstacles:

• Limited access to quality products: It was hard to find affordable yet professional content creation tools in their local market.
• Dependence on imported goods: Many creators relied upon imports to source advanced products from international suppliers, which were both costly and uncertain.
• Delayed availability: The long lead times for shipping of goods created irregular patterns in content availability and production.

The cumulative gaps created tremendous difficulty for creators in consistently creating high-quality content at scale.

Enter StudioBackdrops: not flashy, but effective

Founded in 2016, StudioBackdrops began with only about 100-150 available items. Backdrops were their primary focus at that time. Nowadays, the number has increased to over 6,500 SKUs and includes many different categories of items such as lights, audio equipment, and complete studio setups. In addition to showing the company’s rapid growth, it also represents a much more organised and dependable marketplace for all types of creators. 

The platform now:

• works with 2000+ Indian and global products
• has built a network of 200+ offline dealer points, especially in non-metro cities
• and delivers across 20,000+ pincodes, reaching places where professional gear was once unavailable

Taken together, this scale goes beyond numbers. It reflects a deliberate effort to make professional-grade tools more accessible across geographies, enabling creators everywhere to participate and grow without constraints.

The “Jio effect” — for creators

If Reliance Jio made internet access mainstream, StudioBackdrops is driving a similar shift for creator tools. It’s not merely about selling equipment, it’s about systematically removing the friction that once limited who could participate in content creation.

For creators in smaller towns, the barriers that once felt routine are steadily disappearing. The need to travel to metro cities, wait weeks for imported gear, or settle for subpar alternatives is no longer the default. Professional-grade lighting, audio equipment, and studio setups are now accessible with far greater ease and reliability.

Global quality, without hassle

One of the biggest shifts StudioBackdrops brings is making international brands easily available in India. Earlier, buying equipment from brands like Godox or SYNCO or Portkeys often meant dealing with imports, duties, and uncertainty. Now, those products are available locally — with verified quality and support. At the same time, the company hasn’t just relied on imports. It has built its own ecosystem of in-house brands:

• AriesX (lighting and studio gear)
• Backdrops4ever (fabric backdrops)
• Baroque Studio (handcrafted artistic backdrops)
• Indus (India’s first seamless paper backdrop brand)

This mix of global and local manufacturing is important. It reduces dependency while providing the quality products required by creators.

Empowering Creators Beyond Commerce

What sets StudioBackdrops apart is its evolution beyond a conventional e-commerce platform, positioning itself as an active enabler within the creator ecosystem. Beyond transactions, it focuses on educating users about equipment through workshops and programs. 

This becomes even more critical as India’s creator economy continues to decentralise, with a growing share of creators emerging from Tier 2 and Tier 3 cities and regional content accelerating faster than ever. As the next wave of creators comes from beyond metros, the need for both the right education and infrastructure becomes essential.

“When we started StudioBackdrops, one thing stood out: good quality creator gear was simply not easy to find outside a few key cities, especially in a niche category like this.” Archisman Misra, Founder & CEO of StudioBackdrops, shared, “Over the years, we’ve focused on building that access layer—working closely with brands, expanding our offline presence, and ensuring delivery reaches deeper parts of the country. It’s still a work in progress, but the idea is straightforward: if the right tools are available when creators need them, the rest tends to fall into place.”

What Lies Ahead

The vision of StudioBackdrops is straightforward: to create a complete resource for photographers, filmmakers and creators, all in one location, providing them with access to all the tools they require, from beginner equipment to expert equipment, while making their choice easier, eliminating confusion and uncertainty and guaranteeing high quality. Regardless of where the creator resides, they can gain access to high-quality production resources.

At scale, this ambition goes beyond enabling individual creators. It has the potential to influence how content is produced across the country—making creation more consistent, accessible, and professional. Because the real constraint in India has never been creativity, but access—and that gap is now steadily narrowing.

Platform targets up to 95% reduction in research time, enabling faster and more efficient legal workflows

New Delhi [India], April 16:  As artificial intelligence continues to expand across industries, legal technology is emerging as a key area of transformation in India, with platforms such as Blackcoat.ai focusing on improving efficiency and accuracy for legal professionals.

Blackcoat AI, an AI-powered legal workspace, is designed for lawyers, corporate teams, and law students, offering an integrated system that combines legal research, drafting, multilingual capabilities, document conversion and collaboration tools within a single platform.

Built on Indian legal data spanning decades of judgments, statutes, and legal texts, the platform aims to deliver highly accurate, context-relevant legal insights while simplifying complex workflows. The company said such tools are intended to reduce reliance on time-intensive manual research and improve overall productivity.

According to the company, the platform can help reduce legal research time by up to 95%, enabling professionals to focus more on case strategy, advisory work, and client engagement, while also improving efficiency in handling multiple cases.

Key features include precedential search, AI-driven research delivering insights in seconds, multilingual functionality across Indian languages, and document conversion into English, along with tools for drafting, summarization, and document comparison. The platform also provides shared digital workspaces, allowing teams to collaborate and manage legal work more effectively

“Legal professionals require fast and accurate data to operate effectively,” said Founder Vikash Sharmaa, Blackcoat.ai. The focus is on making legal intelligence more accurate and structured, while enabling a unified workspace where users can manage research, drafting, and collaboration efficiently.”

The name Blackcoat AI is inspired by the traditional black coat worn by legal professionals worldwide, a symbol associated with responsibility, authority, and trust. The platform is positioned as a support system intended to enhance professional capabilities rather than replace them.

Industry observers note that the adoption of artificial intelligence in legal services is increasing globally, as organizations seek to improve efficiency and reduce manual workload. In India, such platforms are expected to play a growing role in enabling faster, more accurate, and technology-driven legal workflows.

About Blackcoat AI

Blackcoat.ai is an AI-powered legal workspace designed for legal professionals, corporates, and law students. The platform enables users to conduct legal research, draft documents, analyse materials, and collaborate within a shared digital environment powered by Indian legal data. 

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Mumbai (Maharashtra) [India], April 14: As businesses increasingly shift toward digital platforms to connect with customers, the demand for professional digital marketing services continues to grow rapidly. At the same time, digital marketing agencies are looking for structured systems that allow them to scale operations, manage campaigns efficiently, and create sustainable revenue streams.

Addressing this growing need, I Ai App (identityy) has been introduced as a technology-driven platform designed to empower digital agencies while enabling businesses to access reliable digital marketing solutions for their growth.

Growing Demand for Digital Marketing Services

India’s digital economy has expanded significantly over the last decade, driven by increasing internet penetration, the rapid growth of e-commerce, and the rising adoption of online marketing strategies by startups and small and medium enterprises (SMEs).

As a result, digital marketing agencies play an important role in helping businesses build their online presence, reach target audiences, and drive measurable growth. However, despite the rapid expansion of the digital marketing industry, many agencies still face challenges such as acquiring new clients, managing advertising campaigns efficiently, and building stable revenue streams.

This is where platforms like I Ai App (identityy) aim to simplify the process by creating a structured ecosystem that connects businesses with experienced digital marketing agencies.

A Platform Designed for Agencies and Businesses

I Ai App (identityy) has been designed to create a centralized ecosystem where digital agencies and businesses can collaborate effectively. The platform enables agencies to manage campaigns, work with multiple clients, and expand their services through a structured digital system.

For businesses, especially startups and SMEs, finding a reliable digital marketing partner can often be a complex and time-consuming process. I Ai App (identityy) simplifies this challenge by providing access to a network of professional agencies that offer services such as digital marketing, branding, advertising campaign management, and online growth strategies.

Through this platform, businesses can connect with experienced service providers who can help them strengthen their digital presence and reach the right audience more effectively.

Revenue Opportunities for Digital Agencies

One of the most significant advantages of the platform is the additional revenue opportunity it provides to digital agencies.

Through I Ai App (identityy), agencies can manage advertising campaigns for their clients or brands and earn commission on the advertising spend handled through the platform. This model allows agencies to generate additional income while managing marketing campaigns for their clients.

By offering commission-based earnings, the platform encourages agencies to focus on performance-driven marketing strategies while also benefiting financially from the advertising budgets they manage. This creates a win-win situation where agencies increase their revenue and businesses achieve better marketing outcomes.

Founder Vision

Kapil Agrawal, Founder and CEO of I Ai App (identityy), shared the vision behind the initiative.

“The digital economy is growing at an incredible pace, and businesses today require reliable marketing partners who can help them succeed in the online marketplace. At the same time, digital agencies need better systems that allow them to scale their services and create consistent revenue opportunities.

I Ai App (identityy) has been developed to bridge this gap by creating a collaborative ecosystem where agencies and businesses can grow together. One of the key advantages for agencies is the opportunity to earn commission on advertising spend managed for their clients, helping them strengthen their revenue model while delivering effective marketing campaigns.

Our long-term vision is to build a nationwide network of digital agencies that can collectively support the increasing demand for digital marketing services across industries.”

Building a Nationwide Agency Ecosystem

As part of its expansion strategy, I Ai App (identityy) plans to develop a strong network of digital marketing agencies across major cities and emerging markets throughout India.

By bringing together agencies with diverse expertise and capabilities, the platform aims to create a collaborative ecosystem where service providers gain access to new opportunities while businesses can easily find trusted marketing partners.

The company is actively inviting digital marketing agencies, advertising professionals, and technology partners to join the platform and become part of its growing digital ecosystem.

About I Ai App (identityy)

I Ai App (identityy) is a technology platform designed to empower digital agencies and businesses by creating a connected ecosystem for digital services. The platform enables agencies to manage campaigns, expand their services, and generate additional revenue through advertising commissions while helping businesses connect with professional marketing partners to accelerate their digital growth.

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