Bhubaneswar (Odisha) [India], April 24: As Odisha strengthens its position as an emerging technology and innovation hub, Surfin Meta Bharat (SMB) continues to expand its operations in the state, contributing to the growth of AI-driven services, fintech innovation, and employment generation.

The company has been actively engaging with the broader technology ecosystem through industry platforms such as the Black Swan Summit, organized by the Government of Odisha in collaboration with the Global Finance & Technology Network (GFTN). The summit brought together policymakers, technology leaders, and global institutions to discuss the role of artificial intelligence and emerging technologies in shaping the future of employment and financial inclusion.

As part of its growing presence in India’s technology ecosystem, Surfin Meta Bharat is building capabilities in artificial intelligence operations, fintech services, and data intelligence. The company supports global financial technology platforms through AI-powered data processing, digital credit infrastructure, and analytics solutions that help improve financial access and operational efficiency. By combining technology expertise with scalable operations, SMB aims to contribute to the development of digital financial services while creating new opportunities for skilled professionals in emerging technology hubs.

A Strategic Alignment: From Resources to Knowledge

According to Mr. Yanan Wu, Chairman and CEO of Surfin Meta Digital Technology, Odisha’s evolving economic direction presents a strong opportunity for technology-led transformation.

While the state has historically been known for its rich natural resources and mining sector, the focus is gradually shifting toward knowledge-based industries, IT services, and innovation-driven growth.

Surfin Meta Bharat’s expansion aligns closely with this transition, as the company builds capabilities in AI operations, fintech services, and data intelligence within the region.

“Odisha is entering an important phase of transformation. The shift from a resource-driven economy to a knowledge-driven ecosystem opens significant opportunities for both talent development and technological innovation,” said Mr. Wu.

Addressing Talent Migration: The Rourkela Model

One of the key challenges many states face is the migration of young professionals to metropolitan cities in search of opportunities. SMB’s growing presence in Rourkela demonstrates an alternative model.

The company currently employs over 600 professionals in the city, building capabilities in AI services, fintech operations, and data labeling. By establishing high-value technology operations in Tier-2 cities, SMB aims to create opportunities that allow skilled professionals to build global careers without leaving their home state.

Looking ahead, the company plans to further expand its workforce in the coming years, strengthening its presence in Odisha’s growing digital economy.

Accelerating Digital Transformation with Secure and Scalable Technology

Surfin Meta Bharat delivers advanced technology solutions that help financial institutions, fintech companies, and enterprises build faster, smarter, and more scalable digital operations. With a strong focus on intelligent automation, secure data handling, and high-performance platform development, the company enables organizations to transform manual and document-heavy workflows into efficient, technology-driven processes. Its solutions are designed to support businesses that manage large volumes of financial records, customer data, and operational transactions, helping them improve speed, accuracy, and system reliability.

Surfin Meta Bharat’s core product and technology offerings include:

OCR – Optical Character Recognition:
Converts documents such as Aadhaar, PAN, and financial records into editable digital data, enabling faster KYC, loan processing, and document automation.

Surflion – AI Integrated IVR Services:
AI-powered calling and IVR platform that automates collections, marketing, and customer engagement using multilingual voice bots, predictive dialing, and smart call flows.

Data Masking:
Secures sensitive identification data by masking confidential information in real time, ensuring safe processing and controlled access across systems.

Speech Recognition:
Transforms spoken language into accurate text through audio processing, model training, and application integration for intelligent automation workflows.

LOS – Loan Origination System:
Digital platform that automates the loan onboarding process from application to approval and disbursal, reducing manual effort and improving processing speed.

LMS – Loan Management System:
Centralized system that manages the complete loan lifecycle, including customer records, collections, audits, and end-to-end repayment tracking.

Driven by a vision to power the digital backbone of modern financial and enterprise services, Surfin Meta Bharat focuses on building scalable, future-ready technology environments. By combining intelligent automation with strong platform architecture, Surfin Meta Bharat helps organizations modernize their internal systems without disrupting existing operations. Its technology approach focuses on building future-ready digital ecosystems that support growth, improve operational efficiency, and enable enterprises to scale confidently in an increasingly technology-driven industry

About Surfin Meta Bharat

Surfin Meta Bharat is the Indian arm of Surfin Meta Digital Technology Pte. Ltd., a Singapore-headquartered fintech solutions provider founded by Dr. Yanan Wu. The company leverages artificial intelligence and data analytics to deliver consumer lending, wealth management, and credit solutions aimed at expanding financial inclusion for underserved populations.

For more information, please visit:

Surfin Meta Bharat – www.surfinmetabharat.com
Surfin Meta Digital Technology – www.surfin.sg

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Mumbai (Maharashtra) [India], April 23: India’s rapidly growing startup ecosystem has another success story as Identityy, a homegrown social media platform developed by Treefe Technology, has secured early-stage venture capital funding from Swishin Ventures. The development comes at a time when the platform has already crossed 1 million users across Android and iOS, marking a strong validation of its growth and market acceptance.

Identityy Funding: Key Highlights

• Startup: Identityy (Treefe Technology Product)
• Funding Stage: Early-stage VC funding
• Investor: Swishin Ventures
• User Base: 1 Million+
• Category: Social Media Platform
• Focus: Made in India, Global Expansion

Identityy is positioning itself as a “Made in India, for the world” social media platform, aligning with the broader vision of India becoming a global digital innovation hub.

What Makes This Funding Significant?

The funding from Swishin Ventures is not just a capital boost but a strategic partnership. The VC firm is led by Mahavir Pratap Sharma, a highly respected name in India’s startup ecosystem.

Mahavir Pratap Sharma is:

• A serial entrepreneur and angel investor
• General Partner at a SEBI-registered Category I VC fund
• Former first Asian Chair of TiE Global Board of Trustees
• Backer of startups for over 13+ years

His involvement brings deep mentorship, global network access, and strategic scaling expertise to Identityy.

Founder Statement: Vision Behind Identityy

Kapil Agarwal, Founder and CEO of Identityy, said:

“This backing from Swishin Ventures is a strong endorsement of what we are building. Crossing 1 million users is just the beginning for us. Our vision has always been to create a platform built in India, for the world — and having a partner like Mahavir sir, who deeply understands how to scale startups from Bharat to global markets, gives us immense confidence for the journey ahead.”

Investor Perspective: Why Swishin Ventures Invested

Sharing his views on the investment, Mahavir Pratap Sharma said:

“India is at a pivotal stage where homegrown digital platforms have the potential to scale globally. Identityy reflects strong innovation, execution capability, and early traction. We are excited to support the team in building a globally competitive product from India.”

Identityy Growth Story: 1 Million Users and Rising

Identityy’s journey to 1M+ users before institutional funding highlights:

• Strong organic user adoption
• Product-market fit in India
• Rising demand for Indian social media alternatives
• Scalable technology infrastructure

The platform is part of a new wave of Indian digital platforms challenging global giants by focusing on localized engagement, user-first design, and cultural relevance.

What’s Next for Identityy?

With fresh funding and strategic backing, Identityy plans to:

• Expand its user base across India and international markets
• Introduce new platform features and innovations
• Strengthen the creator and community ecosystem
• Scale technology and infrastructure

The startup aims to become a global social media player emerging from Bharat.

Industry Impact: Rise of Indian Social Media Platforms

This funding reflects a broader trend where:

• Indian startups are gaining global investor confidence
• Users are actively exploring alternatives to global platforms
• “Made in India” digital products are scaling faster than ever

Identityy’s success reinforces India’s position as a leading startup and innovation hub.

About Identityy

Identityy is a social media platform developed by Treefe Technology. Built with a vision to connect users through innovative digital experiences, the platform focuses on global scalability with Indian roots and is available on Android and iOS.

About Swishin Ventures

Swishin Ventures is a SEBI-registered Category I venture capital fund investing in early-stage startups with high growth potential. Led by Mahavir Pratap Sharma, the firm supports founders with capital, mentorship, and strategic guidance.

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New Delhi [India], April 20: India is home to over 2.5 million montesied content creators, who influence over $400 billion in consumer spending, expected to cross $1 trillion by 2030, according to a BCG report. But behind this rapid growth, one challenge has remained consistent: access to the right tools.

For many aspiring creators, especially outside metro cities, the journey didn’t begin with content ideas. It began with limitations. Cameras were expensive, lighting setups were hard to source, and even basic studio gear wasn’t easily available in smaller towns. Talent was everywhere, but infrastructure wasn’t.

Studiobackdrops’ goal was to make it easy for everyone in India to be able to create high-quality content. In the same way, Reliance Jio created opportunities for millions of individuals and businesses by providing high-speed Internet access. StudioBackdrops is breaking down barriers for people to use professional-quality production equipment by providing access to that equipment. As connectivity opened doors for creators to publish, platforms like StudioBackdrops are now ensuring they also have the tools to create.

Where the real problem was

For years, India’s creator economy grew in fragments rather than as a cohesive ecosystem. Ambition was never the issue—it was visible everywhere, from small towns and college hostels to remote regions where social media penetration was accelerating rapidly.

However, the infrastructure needed to support this growth lagged behind. Therefore, while the rate of content consumption grew rapidly, there was a limited amount of accessible and reliable resources for high-quality content creation products.

Emerging creators face three major obstacles:

• Limited access to quality products: It was hard to find affordable yet professional content creation tools in their local market.
• Dependence on imported goods: Many creators relied upon imports to source advanced products from international suppliers, which were both costly and uncertain.
• Delayed availability: The long lead times for shipping of goods created irregular patterns in content availability and production.

The cumulative gaps created tremendous difficulty for creators in consistently creating high-quality content at scale.

Enter StudioBackdrops: not flashy, but effective

Founded in 2016, StudioBackdrops began with only about 100-150 available items. Backdrops were their primary focus at that time. Nowadays, the number has increased to over 6,500 SKUs and includes many different categories of items such as lights, audio equipment, and complete studio setups. In addition to showing the company’s rapid growth, it also represents a much more organised and dependable marketplace for all types of creators. 

The platform now:

• works with 2000+ Indian and global products
• has built a network of 200+ offline dealer points, especially in non-metro cities
• and delivers across 20,000+ pincodes, reaching places where professional gear was once unavailable

Taken together, this scale goes beyond numbers. It reflects a deliberate effort to make professional-grade tools more accessible across geographies, enabling creators everywhere to participate and grow without constraints.

The “Jio effect” — for creators

If Reliance Jio made internet access mainstream, StudioBackdrops is driving a similar shift for creator tools. It’s not merely about selling equipment, it’s about systematically removing the friction that once limited who could participate in content creation.

For creators in smaller towns, the barriers that once felt routine are steadily disappearing. The need to travel to metro cities, wait weeks for imported gear, or settle for subpar alternatives is no longer the default. Professional-grade lighting, audio equipment, and studio setups are now accessible with far greater ease and reliability.

Global quality, without hassle

One of the biggest shifts StudioBackdrops brings is making international brands easily available in India. Earlier, buying equipment from brands like Godox or SYNCO or Portkeys often meant dealing with imports, duties, and uncertainty. Now, those products are available locally — with verified quality and support. At the same time, the company hasn’t just relied on imports. It has built its own ecosystem of in-house brands:

• AriesX (lighting and studio gear)
• Backdrops4ever (fabric backdrops)
• Baroque Studio (handcrafted artistic backdrops)
• Indus (India’s first seamless paper backdrop brand)

This mix of global and local manufacturing is important. It reduces dependency while providing the quality products required by creators.

Empowering Creators Beyond Commerce

What sets StudioBackdrops apart is its evolution beyond a conventional e-commerce platform, positioning itself as an active enabler within the creator ecosystem. Beyond transactions, it focuses on educating users about equipment through workshops and programs. 

This becomes even more critical as India’s creator economy continues to decentralise, with a growing share of creators emerging from Tier 2 and Tier 3 cities and regional content accelerating faster than ever. As the next wave of creators comes from beyond metros, the need for both the right education and infrastructure becomes essential.

“When we started StudioBackdrops, one thing stood out: good quality creator gear was simply not easy to find outside a few key cities, especially in a niche category like this.” Archisman Misra, Founder & CEO of StudioBackdrops, shared, “Over the years, we’ve focused on building that access layer—working closely with brands, expanding our offline presence, and ensuring delivery reaches deeper parts of the country. It’s still a work in progress, but the idea is straightforward: if the right tools are available when creators need them, the rest tends to fall into place.”

What Lies Ahead

The vision of StudioBackdrops is straightforward: to create a complete resource for photographers, filmmakers and creators, all in one location, providing them with access to all the tools they require, from beginner equipment to expert equipment, while making their choice easier, eliminating confusion and uncertainty and guaranteeing high quality. Regardless of where the creator resides, they can gain access to high-quality production resources.

At scale, this ambition goes beyond enabling individual creators. It has the potential to influence how content is produced across the country—making creation more consistent, accessible, and professional. Because the real constraint in India has never been creativity, but access—and that gap is now steadily narrowing.

Platform targets up to 95% reduction in research time, enabling faster and more efficient legal workflows

New Delhi [India], April 16:  As artificial intelligence continues to expand across industries, legal technology is emerging as a key area of transformation in India, with platforms such as Blackcoat.ai focusing on improving efficiency and accuracy for legal professionals.

Blackcoat AI, an AI-powered legal workspace, is designed for lawyers, corporate teams, and law students, offering an integrated system that combines legal research, drafting, multilingual capabilities, document conversion and collaboration tools within a single platform.

Built on Indian legal data spanning decades of judgments, statutes, and legal texts, the platform aims to deliver highly accurate, context-relevant legal insights while simplifying complex workflows. The company said such tools are intended to reduce reliance on time-intensive manual research and improve overall productivity.

According to the company, the platform can help reduce legal research time by up to 95%, enabling professionals to focus more on case strategy, advisory work, and client engagement, while also improving efficiency in handling multiple cases.

Key features include precedential search, AI-driven research delivering insights in seconds, multilingual functionality across Indian languages, and document conversion into English, along with tools for drafting, summarization, and document comparison. The platform also provides shared digital workspaces, allowing teams to collaborate and manage legal work more effectively

“Legal professionals require fast and accurate data to operate effectively,” said Founder Vikash Sharmaa, Blackcoat.ai. The focus is on making legal intelligence more accurate and structured, while enabling a unified workspace where users can manage research, drafting, and collaboration efficiently.”

The name Blackcoat AI is inspired by the traditional black coat worn by legal professionals worldwide, a symbol associated with responsibility, authority, and trust. The platform is positioned as a support system intended to enhance professional capabilities rather than replace them.

Industry observers note that the adoption of artificial intelligence in legal services is increasing globally, as organizations seek to improve efficiency and reduce manual workload. In India, such platforms are expected to play a growing role in enabling faster, more accurate, and technology-driven legal workflows.

About Blackcoat AI

Blackcoat.ai is an AI-powered legal workspace designed for legal professionals, corporates, and law students. The platform enables users to conduct legal research, draft documents, analyse materials, and collaborate within a shared digital environment powered by Indian legal data. 

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Mumbai (Maharashtra) [India], April 14: As businesses increasingly shift toward digital platforms to connect with customers, the demand for professional digital marketing services continues to grow rapidly. At the same time, digital marketing agencies are looking for structured systems that allow them to scale operations, manage campaigns efficiently, and create sustainable revenue streams.

Addressing this growing need, I Ai App (identityy) has been introduced as a technology-driven platform designed to empower digital agencies while enabling businesses to access reliable digital marketing solutions for their growth.

Growing Demand for Digital Marketing Services

India’s digital economy has expanded significantly over the last decade, driven by increasing internet penetration, the rapid growth of e-commerce, and the rising adoption of online marketing strategies by startups and small and medium enterprises (SMEs).

As a result, digital marketing agencies play an important role in helping businesses build their online presence, reach target audiences, and drive measurable growth. However, despite the rapid expansion of the digital marketing industry, many agencies still face challenges such as acquiring new clients, managing advertising campaigns efficiently, and building stable revenue streams.

This is where platforms like I Ai App (identityy) aim to simplify the process by creating a structured ecosystem that connects businesses with experienced digital marketing agencies.

A Platform Designed for Agencies and Businesses

I Ai App (identityy) has been designed to create a centralized ecosystem where digital agencies and businesses can collaborate effectively. The platform enables agencies to manage campaigns, work with multiple clients, and expand their services through a structured digital system.

For businesses, especially startups and SMEs, finding a reliable digital marketing partner can often be a complex and time-consuming process. I Ai App (identityy) simplifies this challenge by providing access to a network of professional agencies that offer services such as digital marketing, branding, advertising campaign management, and online growth strategies.

Through this platform, businesses can connect with experienced service providers who can help them strengthen their digital presence and reach the right audience more effectively.

Revenue Opportunities for Digital Agencies

One of the most significant advantages of the platform is the additional revenue opportunity it provides to digital agencies.

Through I Ai App (identityy), agencies can manage advertising campaigns for their clients or brands and earn commission on the advertising spend handled through the platform. This model allows agencies to generate additional income while managing marketing campaigns for their clients.

By offering commission-based earnings, the platform encourages agencies to focus on performance-driven marketing strategies while also benefiting financially from the advertising budgets they manage. This creates a win-win situation where agencies increase their revenue and businesses achieve better marketing outcomes.

Founder Vision

Kapil Agrawal, Founder and CEO of I Ai App (identityy), shared the vision behind the initiative.

“The digital economy is growing at an incredible pace, and businesses today require reliable marketing partners who can help them succeed in the online marketplace. At the same time, digital agencies need better systems that allow them to scale their services and create consistent revenue opportunities.

I Ai App (identityy) has been developed to bridge this gap by creating a collaborative ecosystem where agencies and businesses can grow together. One of the key advantages for agencies is the opportunity to earn commission on advertising spend managed for their clients, helping them strengthen their revenue model while delivering effective marketing campaigns.

Our long-term vision is to build a nationwide network of digital agencies that can collectively support the increasing demand for digital marketing services across industries.”

Building a Nationwide Agency Ecosystem

As part of its expansion strategy, I Ai App (identityy) plans to develop a strong network of digital marketing agencies across major cities and emerging markets throughout India.

By bringing together agencies with diverse expertise and capabilities, the platform aims to create a collaborative ecosystem where service providers gain access to new opportunities while businesses can easily find trusted marketing partners.

The company is actively inviting digital marketing agencies, advertising professionals, and technology partners to join the platform and become part of its growing digital ecosystem.

About I Ai App (identityy)

I Ai App (identityy) is a technology platform designed to empower digital agencies and businesses by creating a connected ecosystem for digital services. The platform enables agencies to manage campaigns, expand their services, and generate additional revenue through advertising commissions while helping businesses connect with professional marketing partners to accelerate their digital growth.

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New Delhi (India), April 14: In a field that is already saturated with claims of performance and iterative upgrades, Motorola is about to launch the Edge 70 Pro with a slightly different thesis, one that focuses more on endurance, design identity, and everyday usability than on the ultimate specification fights.

The next device, which will be introduced in India in the next few weeks, portends a repositioning that is carefully planned. Rather than scrambling after benchmark leadership, Motorola seems to be anointing into a more adult consumer reality: people are not purchasing smartphones on the basis of the 48 hours of performance it offers them, but the reliability it provides them over the course of months of use.

Battery capacity is at the heart of this plan. It is commonly believed that the Edge 70 Pro will have a 6500mAh battery, which is far beyond the average of the segment. This is not just a specification improvement; it is a reaction to a change of behavior. With more and more people relying on their collaborative streaming, gaming, and hybrid work routines, battery anxiety has become one of the most incessant points of friction. The bigger battery, which will be backed by quick charging likely in the 90W range, directly answers that consideration, and will elevate the device to the status of a reliability-first product.

This differentiation intention is supported by the design language. Motorola is also likely to advance past traditional glass finishes, with textile-like touches like fabric-like finishes and marble-like surfaces. This is aimed at establishing a clear physical identity, one that cannot be easily confused with other devices in the marketplace, an identity which is identifiable and physically different. It is a small yet significant change, which implies that the next stage of competition can even be characterised as more of a feel than a function.

This high-end positioning is carried on in the display. The Edge 70 Pro will most probably have a curved high-refresh-rate AMOLED display, with an emphasis on visual immersion. Although most of the industry has shifted towards flat displays due to their durability and practicality, the choice made by Motorola to maintain the curvature shows that it favors aesthetic differentiation. It is a trade-off that is calculated, but is based on perception and experience rather than equal utility.

Another pillar of the positioning of the device is the camera capabilities, especially in low-light conditions. Sold on a Seize the Night story, the Edge 70 Pro will focus on better night shots with a triple-camera system, probably with a stabilized primary sensor. This is more about the consistent output rather than the megapixel growth and includes cleaner images, sturdier dynamic range and less noise in adverse situations. Nevertheless, as is the case with most devices in this category, the ultimate performance will be more of a software optimization than hardware boast.

The silent strength of the device may be software. The almost-stock Android experience remains one of the best in a world that is full of highly-customized interfaces. The ability to reduce bloatware and maintain simplicity of interface also means that the company provides a predictable and efficient user experience, which is becoming an increasingly important selling point as smartphones become more complex.

Expected Specifications Snapshot

Category	Expected Details	Strategic Impact
Battery	~6500mAh, ~90W fast charging	Extended usage, reduced charging dependency
Display	Curved AMOLED, high refresh rate	Premium visual experience
Camera	Triple camera, night photography focus	Consistent real-world imaging
Design	Fabric / marble-inspired finishes	Strong product differentiation
Software	Near-stock Android	Clean, efficient user experience
Price (India)	₹35,000 – ₹45,000	Competitive mid-premium positioning

Camera Positioning: Consistency Over Extremes

Front camera (~32MP): Reliable for video calls and content

Primary sensor with OIS: Stabilized, sharper low-light shots

Night mode emphasis: Reduced noise, improved shadow detail

AI-assisted processing: Better HDR and scene optimization

4K video support (expected): Stable, usable video output

Instead of having to compete with flagship imaging systems, Motorola seems to be oriented to providing reliable functionality under a wide range of conditions, a practical strategy in the market to which it is aimed.

Key Strategic Highlights

Balanced feature set: No single extreme, but cohesive integration

Battery-first approach: Among the highest capacities in its class

Design differentiation: Moves beyond standard glass aesthetics

Experience-led positioning: Focus on usability over benchmarks

Clean software ecosystem: Minimal interference, faster updates

What Will Determine Market Success

Timing and availability: Launch window within a highly competitive cycle

Processor selection: The single most critical variable for long-term performance

Camera execution: Software tuning will define real-world output

Pricing discipline: Must justify positioning against aggressive competitors

The Edge 70 Pro is joining the market where there are powerful competitors, such as the performance-oriented products of OnePlus, iQOO, and Samsung. But its plan indicates that it is not trying to be faster than these competitors in sheer speed. Rather, it is differentiating itself as a more balanced option- one that focuses on longevity, stability, and user experience.

This is indicative of a general trend in the smartphone sector. Since hardware advances are now incremental, differentiation is shifting to integration, how well a device works to bring its pieces together to provide a smooth experience in the long run. No longer do battery, software, design, and camera stand as independent features; they are all interdependent variables in a bigger value equation.

The Edge 70 Pro is more than just a product launch at Motorola. It is a test of whether the market is prepared to reward restraint rather than extravagance, and moderation rather than optimum performance. This is a contrarian bet in a category that is frequently motivated by escalation of specifications.

It will be a matter of execution whether it succeeds. Nevertheless, the message is obvious. The Edge 70 Pro is not designed to dominate benchmarks. It is made to last.

That difference can be determinant in a market where reliability is increasingly becoming a more important value than rhetoric.

PNN Technology

The Noida-based logistics startup has added AI-driven shipment intelligence and a unified ocean freight dashboard to its EXIM tracking product

New Delhi [India], April 09: Traqo, a supply chain management platform founded in 2022, has updated its EXIM container tracking product with AI analytics, real-time alerts, and an Ocean View dashboard. The update extends coverage across 170+ shipping lines including Maersk, MSC, CMA CGM, Hapag-Lloyd, and Evergreen.

The Problem It Solves

Ocean freight visibility has largely been an enterprise privilege. Platforms that offer consolidated container tracking, carrier performance data, and real-time alerts exist, but they are typically built for large organisations with the IT infrastructure to support them. For mid-market importers and exporters, shipment status still moves through carrier portals, forwarder calls, and email threads, pieced together manually, updated inconsistently. Traqo’s updated platform brings that same layer of intelligence within reach, integrated directly into the workflows, WhatsApp, ERPs, existing systems, that these businesses already run on.

What’s New: A Closer Look at the Features

Ocean View — The Flagship Feature

The most significant addition is Ocean View, a single-screen dashboard that gives logistics teams a bird’s-eye picture of every active shipment, organised by stage of journey. At a glance, users can see which containers are at Pre-POL, POL, transhipment, POD, which shipment needs your attention or in final delivery without clicking through individual shipment records.

For operations teams managing dozens or hundreds of containers simultaneously, this level of visibility in one unified view is a meaningful shift from how ocean freight has traditionally been monitored.

AI Analytics and Performance Dashboard

Traqo has embedded AI-powered analytics directly into the platform, offering two key intelligence layers:

• Shipment Performance Trends — Tracks transit times, dwell times, and delivery accuracy over time, helping teams identify patterns and bottlenecks before they become recurring problems.
• Carrier Rating and Performance Insights — Scores shipping lines based on actual delivery data, giving procurement and logistics teams objective benchmarks to make smarter carrier decisions.

Together, these tools move the platform beyond passive tracking into active, insight-driven supply chain management.

Real-Time Alerts Across Every Milestone

Users can now receive instant notifications for every critical shipment event — including loading, unloading, arrival, departure, and delays — across all active containers. Alerts are delivered via WhatsApp, making them accessible without requiring teams to stay logged into the platform. For supply chain managers on the move, this means no milestone goes unnoticed.

Live Location View of All Containers

A bird’s-eye live location map brings all containers onto a single visual interface, showing current positions and status in real time. Whether a shipment is at sea, at anchor, or being processed at port, teams have spatial awareness without switching between carrier websites or making calls.

MIS Reports and Automatic Emails

The platform now generates automated Management Information System (MIS) reports, giving leadership and operations teams structured, timely data on shipment performance, delays, and carrier activity delivered directly to their inbox without manual compilation.

Seamless ERP Integration

Traqo’s container tracking module integrates directly with existing ERP systems, ensuring that shipment data flows automatically into the tools companies already use for inventory, procurement, and finance. This eliminates duplicate data entry and ensures a single source of truth across departments.

API Access

For businesses with custom internal systems, Traqo offers full API access enabling companies to pull live shipment data directly into their own platforms, dashboards, or applications. Both push and pull APIs are available, making it flexible for a wide range of technical environments.

Customizable User Roles and Permissions

Large organisations often need different teams to see different data. Traqo now supports granular user roles and permissions, allowing businesses to control exactly what each team member or department can view and action, ensuring data security without creating operational bottlenecks.

Context: Traqo’s Growing Footprint

Traqo is an IIT-IIM backed startup founded in 2022. It has grown into a full-stack logistics management platform managing over $2.5 billion worth of GMV monthly and automating $15 million in freight operations every month. The company was recognised by Forbes India and D Globalist as one of the Select 200 Companies with Global Business Potential in 2024, and has raised funding from We Founder Circle.

While Traqo initially built its reputation around domestic freight tracking including SIM-based vehicle tracking and WhatsApp-powered freight procurement the expansion of its EXIM container tracking product signals a clear move into the international logistics market, where visibility gaps remain one of the costliest pain points for Indian manufacturers and traders.

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Interface of Katalon True Platform and Katalon AI Assistant. Source: Katalon

Atlanta (Georgia) [USA], April 09: Katalon, the category leader in AI-augmented software testing, today announced the launch of Katalon True Platform — a unified software quality platform that combines purpose-built AI agents with the governance, traceability, and human oversight that AI-driven development demands.

As AI accelerates how software is written, testing has become the critical bottleneck. Code is being generated faster than teams can validate it, leading to more defects leaking to production, reduced confidence in releases, and increasing pressure on QA organizations. At the same time, legacy approaches  —  fragmented point solutions, brittle scripts, and disconnected workflows — are failing to keep up and often make the problem worse.

Katalon True Platform is built to close that gap, not by replacing human judgment, but by pairing autonomous AI agents in a modern software platform with the accountability layer organizations need to ship with trust. 

“GenAI is transforming how software gets built, but it can’t be accountable for what gets shipped,” said Vu Lam, Founder & CEO of Katalon. “Katalon True Platform is where speed meets trust. Our AI agents handle the heavy lifting — generating tests, adapting to change, surfacing risk — but every decision is traceable, every action is governed, and human teams stay in control of release quality. That’s what separates intelligent quality engineering from AI Testing hype.”

What sets Katalon True Platform apart:

• Katalon AI Assistant — a natural-language interface that translates intent into orchestrated, end-to-end workflows.
• Purpose-built AI agents — analyze requirements, generate and maintain test cases, execute tests, detect bugs, and surface actionable insights, dramatically reducing manual effort while keeping humans in command.
• Embedded contextual intelligence — unified data across development, testing, and production gives AI agents full situational awareness, enabling smarter decisions and fewer false positives.
• Built-in governance and traceability — every AI-driven action is auditable, explainable, and aligned with business risk. Agents execute while humans verify and approve.

Intelligence with Governance at Every Step

Katalon True Platform embeds AI across the entire quality lifecycle without sacrificing control:

• Autonomous test creation and maintenance — agents continuously generate, update, and repair tests, eliminating script fragility and reducing the manual burden on QA teams
• Self-healing execution — agents detect application changes and adapt in real time, keeping test suites stable without human intervention
• AI-powered quality insights — analytics identify risk patterns and quality trends earlier, shifting teams from reactive firefighting to proactive prevention
• Unified visibility — a single shared view of quality across development, QA, and product stakeholders
• Production-aware quality — real user monitoring feeds back into the testing loop, connecting what’s tested to what’s actually experienced

The result: teams catch defects earlier, optimize testing continuously, and maintain quality at the speed AI demands — without sacrificing control or accountability.

Katalon True Platform is a single, cohesive system that spans automation, manual testing, execution, analytics, test management, and production monitoring. It integrates natively with modern DevOps toolchains and scales with rapidly evolving architectures – while maintaining flexibility through connections to open ecosystems.

Quality as the Accountability Layer

As agentic AI reshapes software development, quality engineering is evolving into the system of record for trust. Katalon True Platform enables this shift, helping organizations move faster while maintaining the governance, traceability, and confidence.

Built on AWS’s cloud infrastructure, Katalon True Platform also utilizes AWS generative AI solutions including Amazon Bedrock to deliver enterprise-grade performance, security, and reliability at scale.

“Generative AI is now a competitive necessity. Equally critical is ensuring visibility, control and auditability which is only possible on the cloud where scalable infrastructure meets intelligent automation. We’re excited that AWS Partners like Katalon are delivering innovative, high-impact GenAI solutions that harness the security, reliability, and scalability of AWS services like Amazon Bedrock to help companies compete globally,” said Eric Yeo, Country General Manager, AWS Vietnam.

By leveraging Amazon Bedrock’s managed foundation models, Katalon enables a new class of AI agents that operate with contextual awareness and control, ensuring every automated decision is grounded in trusted data and aligned with enterprise governance standards.

Trusted by global technology leaders

“At Quality Kiosk, we have spent years building one of the most respected quality engineering practices in the industry. Partnering with Katalon and adopting True Platform has sharpened that edge considerably. One platform, purpose-built AI agents, and a unified view of quality across the entire lifecycle. It is exactly what enterprise QA teams need to thrive in an AI-driven world.”  – said Shiladitya Roy Chaudhury, Senior Vice President & Head – Consulting and Advisory Services, QualityKiosk

“Katalon True Platform addresses a critical gap we see across enterprise clients,” said Rajib Pachal, Portfolio Delivery Lead, Cognizant QE&A Practice. “Organizations are struggling with fragmented tooling, limited visibility, and the growing complexity of AI-driven development. True Platform brings those pieces together into a governed, intelligent system that accelerates delivery while strengthening accountability and consistency at scale.

“The use of AI in the Katalon True Platform is very interesting to explore further because it makes the work of a manual QA easier, turning repetitive tasks into more efficient ones and can reduce the work time of a QA from a manual QA to a QA Automation Engineer.” – said Sylvia Astrida Gozali, Head of QA, PT. Indocyber Global Teknologi

“With Katalon True Platform, we can now bring a single, unified AI-powered environment to every engagement, replacing the fragmented tool stacks that used to slow teams down. The platform’s AI agents take on the heavy lifting across the full testing lifecycle. Our clients ship faster, with greater confidence, and our consultants spend their time where they add the most value: solving real quality challenges, not managing tooling complexity.” – said Rui Félix, COO & Head of Innovation, OSQuay

With this launch, and with the support and domain expertise of its strategic partners, Katalon is defining what comes next in software quality: not just faster testing, but a trusted system of record for quality in the age of AI.

Additional resources

Katalon True Platform overview: https://katalon.com/true-information-center
Katalon website: https://katalon.com/

About Katalon

Katalon provides an AI-powered software quality platform that enables organizations to deliver high-quality digital experiences faster. By combining automation, AI-driven insights, and seamless integrations across the development lifecycle, the Katalon True Platform helps teams ensure quality at scale while accelerating innovation. Founded in 2016, Katalon is headquartered in Atlanta, GA. For more information, visit https://katalon.com

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

New Delhi [India], April 07: In a significant development for industrial safety innovation emerging from India, Star Infomatic Pvt. Ltd. has announced the launch of ElectroSense, an advanced intelligent hazard-detection technology designed to detect live electrical danger before human contact occurs.

Developed after extensive field understanding of real-world telecom, utility, electrical maintenance, and infrastructure risks, ElectroSense introduces a new protective concept: a wearable safety intelligence system capable of alerting technicians before accidental electrical exposure becomes fatal.

Unlike conventional helmets that serve as passive protective gear, ElectroSense transforms industrial head protection into an active electronic safety platform.

Mr. Anurag Saxena, MD, Star Infomatic Pvt. Ltd. said, “ElectroSense reflects our belief that safety technology must evolve from passive protection to predictive intelligence. By combining wearable sensing, hazard detection, and real-time alerts, we aim to create a new global category in electrical safety—one where technology actively works alongside the technician to prevent accidents before they happen.”

Technology designed for real-world field risks

According to the company, ElectroSense has been designed as a predictive electrical alert platform. This allows field technicians, telecom workers, line inspectors, and maintenance teams to receive warning signals before accidental contact with hazardous live points occurs.

The helmet integrates:

• live electrical field sensing

• hazard proximity alert logic

• embedded warning systems

• intelligent front hazard lighting

• enclosure-based safety logic

• real-time technician awareness architecture

Industry experts note that the preventive detection concept is rare in wearable industrial safety systems and may open a completely new product category globally.

Built for Indian Conditions; Designed for Global Relevance

One of the strongest differentiators highlighted by Star Infomatic is that ElectroSense was not designed in laboratory isolation but it was developed keeping in mind:

• Indian telecom field conditions
• harsh outdoor utility environments
• tower maintenance realities
• roadside repair exposure
• crowded cable corridors
• humid and dusty working zones

Industry observers point out that many global safety products fail because they are engineered for controlled environments rather than unpredictable field realities. ElectroSense appears aimed directly at solving that gap.

Patent Process Signals Strategic IP Positioning

Star Infomatic has informed that the technology is moving under structured intellectual property protection, with patent emphasis placed on:

• detection methodology
• wearable sensing integration
• industrial hazard response logic
• field deployment architecture
• human-machine safety communication model

Legal and technical experts reviewing the framework suggest the patent direction could give India an early mover advantage in wearable electrical safety intelligence.

If granted at full strength, ElectroSense may become one of the few industrial safety technologies from India positioned not only as a product but as a protected technology platform.

Safety Sector Experts See Potential Across Multiple Industries

The technology is already attracting attention for possible deployment across:

• telecom fiber maintenance
• electrical utilities
• smart city projects
• industrial maintenance
• infrastructure contractors
• public works departments
• energy corridor inspection teams

Experts say that if scaled correctly, such technology may significantly reduce accidental field injuries where live electrical exposure remains a major risk.

Beyond a Helmet: A Safety Intelligence Platform

Star Infomatic insiders indicate ElectroSense is not intended to remain a single hardware product.

The broader roadmap may include:

• connected workforce monitoring
• field alert dashboards
• incident mapping systems
• predictive safety logs
• future AI-linked hazard learning

Mr. Kartik Saxena, CEO, Star Infomatic Pvt. Ltd. Said, “Electrical accidents often occur because workers are alerted only after they come dangerously close to live systems. With ElectroSense, our goal is to change that reality. We have designed a technology that warns technicians before contact occurs, giving them critical seconds to react and stay safe. This is not just a helmet—it is the beginning of a new generation of intelligent safety systems built for real-world field conditions.”

“Safety Should Warn Before Danger, Not After Injury”

A senior internal development voice associated with the project described the philosophy simply: “Traditional safety protects after impact. ElectroSense is built to alert before danger reaches the human body.”

That philosophy is increasingly aligned with how next-generation industrial safety is evolving globally.

Why This Matters for India’s Technology Narrative

At a time when India is pushing for deeper indigenous manufacturing and technology ownership, ElectroSense reflects a growing trend.

Indian companies are no longer only assembling imported systems but they are beginning to define new categories.

For a country handling massive electrical, telecom, and infrastructure deployment, field-born innovation may become one of the strongest exportable strengths in the coming decade.

India’s Signature Safety Export

With patenting underway, field relevance proven, and industrial demand rising, ElectroSense could evolve from a domestic launch into a globally recognized safety benchmark. The larger question now is not whether the technology is relevant but how quickly industries adopt a system that attempts to detect danger before the worker even reaches it.

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

New Delhi [India], April 04: Some images don’t just look good. They do something to you.

That’s exactly what NASA managed with its latest release from the Artemis II mission. Fresh images of Earth. Not from a drone. Not from the ISS. But from deep space, on a path that literally loops around the Moon and comes back.

And yeah… we’ve seen Earth from space before. A million times. Blue Marble, all that. Still hits. Always does.

But this time feels… different.

NASA has released the first high-quality images of Earth captured from inside the Orion capsule by the Artemis 2 crew. pic.twitter.com/emrpDfv6cF

— Spaceflight Now (@SpaceflightNow) April 3, 2026

That View. That Distance. That Perspective.

So here’s what’s actually happening. Artemis II is NASA’s first crewed mission in its Artemis program, built to send humans back to the Moon after decades. Not landing yet. That comes later. This one’s more like a high-stakes dress rehearsal, except the stage is 3,70,000 kilometers away.

And somewhere along that journey, the spacecraft turns back. Looks home.

Clicks.

And suddenly Earth is this small, glowing, absurdly calm sphere floating in complete darkness. No borders. No noise. No breaking news alerts. Just… there.

It’s weirdly quiet to even look at.

I mean, think about it. Everything happening right now, wars, markets, your pending emails, that chai you forgot on the table, it’s all happening on that tiny dot. And from up there? It looks like none of it exists.

Kinda humbling. Kinda uncomfortable too, if you think about it long enough.

Not Just Pretty Pictures, Let’s Be Clear

Now, before this turns into a philosophical spiral, let’s ground it a bit.

These images aren’t just for Instagram or headlines. There’s real engineering and mission validation going on here. Artemis II is testing systems that actually matter: life support, navigation, and deep space communication. The stuff that can’t fail when humans are on board.

Because here’s the thing. Sending people to low Earth orbit is one thing. We’ve been doing that for years. But deep space? That’s a different beast entirely.

Radiation exposure. Communication delays. Autonomous systems that need to work even when Earth isn’t instantly reachable. It’s not sci-fi anymore. It’s logistics. Brutal, precise logistics.

And this mission is basically NASA saying, “Alright, let’s see if this all holds up when it counts.”

The Moon Is Just the Beginning

People keep framing Artemis as a “return to the Moon.” That’s technically correct. Also kinda underselling it.

The Moon isn’t the end goal here. It’s the testing ground.

NASA—and honestly, the entire global space ecosystem- is treating lunar missions as a stepping stone. Learn to live there. Operate there. Sustain missions there. Then push further. Mars, eventually.

But one step at a time.

And Artemis II sits right in that critical middle phase. Not the flashy first step. Not the historic landing. It’s the validation layer. The “does this actually work in real conditions” phase.

Which, if you’ve ever worked on anything high-stakes, you know… is where things usually break.

Why These Images Are Going Viral Anyway

Let’s be honest. Most people aren’t tracking propulsion systems or orbital mechanics.

They’re sharing these images because they feel something.

There’s a reason space photos go viral even in the middle of chaos-heavy news cycles. They cut through noise. Instantly. No explanation needed.

You don’t need to understand the Artemis program to understand what it means to see Earth like that. Small. Fragile-looking. Suspended in nothing.

It hits that part of the brain that doesn’t care about data.

And yeah, maybe it’s cliché. Maybe we’ve all said “we’re just a tiny speck” a few too many times. But when you actually see it again, from a new mission, a new angle… it lands differently.

Every single time.

Timing Matters More Than We Admit

Also, let’s not ignore timing here.

These images are landing in a moment where the world feels… loud. Geopolitics, energy shocks, economic pressure, everything stacked on everything. You open your phone, and it’s just layers of urgency.

And then this shows up.

A quiet image. No urgency. No panic. Just Earth. Existing.

It’s almost ironic. While things on the ground feel increasingly complicated, the view from space is brutally simple.

One planet. No context. No commentary.

Just floating.

What Comes Next

Artemis II isn’t the climax. It’s the setup.

The real headline moment will come with Artemis III, when humans are expected to actually land on the Moon again. That’s the big one. The historic one. The one everyone will remember.

But missions like this? They’re the reason that moment won’t fail.

Or at least, shouldn’t.

Because space doesn’t forgive mistakes. It doesn’t care about second chances or PR spin. Either your systems work… or they don’t.

And right now, with Artemis II, NASA is quietly ticking boxes. Testing limits. Gathering data. Making sure that when humans go further, they don’t just get there, they come back.

Important detail, that last part.

And Honestly…

Look, you can analyze this from a tech angle, a policy angle, or even a funding angle. All valid.

But sometimes it’s simpler than that.

We sent a spacecraft toward the Moon. It turned around. Took a picture of the home. And reminded everyone again how small everything is.

And somehow, that still feels big.

Really big.

PNN Technology