Author: Sutun Nayak

New Delhi [India], March 13: For many companies the design follows the construction of a product. But Priyanshi Chhabra believes that process ought to begin with the design itself. As the Co-Founder and CEO of CreateBytes, she is driving businesses to a future where innovation starts with creativity and thinking for the user. With more than 8 years of multi-disciplinary experience in designing, product development, branding, and business operations, Priyanshi has created a career for herself.

However, during her early work with digital products, she noticed a recurring gap in how technology companies approached product development. Design was often introduced only after the technology had already been built. This meant products worked technically but struggled to deliver intuitive user experiences. This realization became a turning point and eventually led to the creation of CreateBytes.

The Early Learning That Built Her Design Philosophy

Her journey began with a good Academic foundation in National Institute of Fashion Technology (NIFT) Delhi from where she did her Masters degree in the field of Design and Applied Arts. The institute is known as one of the best design schools in India which helped her to develop her understanding of visual communication, aesthetics and user centred design.

In 2024 she further broadened her creative vision in a special course at the University of the Arts, London in Editorial Styling and Creative Direction. The international exposure strengthened her ability to think outside of the visuals and work on design as a strategic tool for storytelling and building a brand.

Leading CreateBytes

At CreateBytes, Priyanshi is the CEO and the Head of Design. Her leadership philosophy is simple – design should never be an afterthought. Instead it should be used as a guiding factor in how products are imagined, built and how they are experienced by the user. Today, CreateBytes positions itself as an AI-first technology company where design thinking strengthens how intelligent products are built and experienced.

Under her leadership, CreateBytes has grown into a full-service design and technology company that can help brands to create identities, digital platforms, and AI-driven solutions. The company combines AI engineering, product development, and strategic design to help businesses build scalable and intelligent digital solutions.

Her focus is to ensure that every product that the company makes is not only beautiful but also practical, intuitive and impactful for the people using the product.

How Design Became the Core of CreateBytes

Priyanshi believes that good design is not entirely about the look. According to her, design is how systems work, how people interact with systems, how well they solve real problems. This way of thinking has helped the company to develop long-term relationships with clients that come back not only for the services, but for strategic collaboration.

Many of CreateBytes successful projects are based on Priyanshi’s understanding in brand clarity, design story telling and market positioning. She has been instrumental in helping companies communicate complex ideas through understandable design systems that help their business grow and develop their brand. Her professional journey is also impacted by active involvement in entrepreneurial communities such as Leap.club and Quorum where she’s involved with the other founders and leaders in the industry. These networks give her the opportunity to voice her thoughts, talk about possible collaborations with people and keep up with the trends that are evolving in the industry.

Beyond her work at CreateBytes, Priyanshi is a writer of a piece of creative passion StyleAlchemy by Priyanshi, a personal styling and fashion storytelling platform. Through this venture, she digs into fashion, editorial ideas, and personal expression with the intention of shifting the dialogue about fashion from trend to personal expression and individuality.

StyleAlchemy reflects her beliefs that design is not limited to digital screens and business products. For her, design is a living experience that affects how people express themselves, how they express their ideas and connect with the world.

Looking ahead in the Future

Looking ahead, Priyanshi has envisioned CreateBytes to be a company where design and technology go hand in hand to create intelligent and human-centred solutions. Along with Co-Founder and CTO Aditya’s vision for the technology, her vision is to create a deep focus on customer needs and meaningful impact in creating a digital innovation company.

Going forward, the company plans to strengthen its focus on AI-led product development, generative AI solutions, and scalable digital platforms for global businesses. The goal is to position CreateBytes as a long-term AI innovation partner for startups and enterprises looking to build intelligent technology solutions.

At the end of his journey, Priyanshi Chhabra has a very clear philosophy: Design is not about how something looks, it is about how it empowers people, how it creates connections, and how it turns thoughts into real experiences.

Mumbai (Maharashtra) [India], March 12:  The team of the upcoming women-centric film “Calendar” hosted a press conference in Bollywood town Mumbai today, giving the media an insight into the film’s unique concept and vision.

Produced by Adarsh Gunduraj under the banner Running Horse Creations, Calendar is originally a Kannada film and is now being released in Hindi to reach a wider audience across the country. Adarsh Gunduraj, a Chartered Accountant-turned-filmmaker who has acted before as a Hero in 2 films now starring in the film ‘Calendar’ also called as Smiling Star spoke about the inspiration behind the project and the importance of telling stories that encourage empathy and understanding.

Speaking at the event, the team shared that Calendar explores themes connected to womanhood, emotional rhythms, and the impact these experiences have on relationships and everyday life. The film aims to spark meaningful conversations while presenting an engaging narrative.

The film features a notable ensemble cast including Adarsh Gunduraj, Ramesh Indira, Prakash Thuminadu, Gurunandan, Malashri, Suchendraprasad, Chandraprabha, Shiv Pradeep, Sushmitha Nayak, Nivishka Patil and Amrutha.

Directed by Naveen Shakthi, the film’s music is composed by Sunaad Gowtham, with Cinematography by Ramesh Koira, Editing by Suresh Arumugam. Stunts given by National Awardee and KGF- Kantaara fame Vikram Mor. Produced and Story given by Adarsh Gunduraj,
Co-Produced by Shiv Pradeep and Co-Directed by Mahantesh R.

Calendar is slated for theatrical release on 3rd April, 2026. Distribution by VK Films (Vijay Kiragandur Films)

The team expressed their gratitude to the media for their support and looks forward to audiences experiencing the film on the big screens.

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New Delhi [India], March 12: A new global study has found that daily smartphone use has climbed to levels researchers say could reshape how people work, rest, and recover. The State of Human Attention report, released by The Jolt Screen Time App, the best screen time app, analysed the behaviour of nearly 10,000 users and discovered that the average person now spends 5 hours and 37 minutes per day on their phone. The findings suggest that high screen exposure is no longer an exception but a defining feature of modern life.

One of the most significant insights from the report is that elevated screen time is not tied to teenagers alone. Instead, the data shows a steady, long-lasting pattern of high usage from early adolescence to mid-adulthood, indicating that smartphone dependence is now deeply linked to work responsibilities, communication needs, and lifestyle habits.

Key Findings From the Report

• The average user spends 5 hours and 37 minutes each day on their smartphone, which researchers say is now a common global behaviour.
• Legal, consulting, and finance professionals record the highest daily usage, spending an average of 6.75 hours on their phones.
• Academic and research professionals spend an average of 6.4 hours per day on their devices, making them one of the most screen-exposed groups.
• Workers in service, retail, and hospitality roles spend around 6.26 hours daily, showing that high screen time is not limited to office-based jobs.
• Creative, media, corporate, and operations workers approach six hours of daily use, reflecting the growing digital nature of modern work.
• Blue-collar professionals record 5.37 hours of daily usage, proving that smartphone dependence extends across all industries.
• Phone usage rises sharply during rest moments, including late at night before sleeping, early mornings after waking, short breaks, commutes, and waiting periods.

Profession-based data reveals how deeply digital work has expanded. Several industries now exceed six hours of daily phone use, and even roles once considered low-tech now show high digital involvement. Researchers say this reflects a wider shift: smartphones have become central to workflows, expectations, and communication, making long hours of screen exposure “structural rather than optional.”

The report highlights that screen time rises most sharply during moments intended for rest. Instead of being used only during active work, phones are also filling moments of silence, boredom, or emotional release. This pattern raises concerns about the shrinking space for mental recovery.

People who block their time with a clear plan often achieve better results. It is not just about blocking time, but about knowing exactly when to block it. Clarity is important. When you understand which hours matter most, you can protect them and use them wisely.

Research shows that certain time windows are especially important to save through time blocking:

• Mornings: This is when your mind is fresh and focused. It is the best time for important and creative work.
• Work hours: Blocking specific hours during the day helps you avoid distractions and stay productive.
• Before bed: Protecting this time helps you relax, reduce screen use, and improve sleep quality.

Being intentional about these key time periods can make a big difference in your focus, performance, and overall results.

Users often restrict social platforms such as Instagram, YouTube, and TikTok, but the report notes that overall usage remains largely unchanged. This suggests that distraction is driven more by routine, environment, and work culture than by specific apps.

Speaking on the findings, Ankur Solanki, founder of the Jolt App, shared his view on the growing pressure on human attention: “What we see in this data is not a lack of discipline but a system that constantly pushes people toward their screens. Attention has become something people must defend, not something they can freely control. Our digital environments are designed for continuous engagement, and that makes it harder for individuals to find moments of rest or focus. If we want healthier habits, we need healthier environments not just stronger willpower.”

Researchers say the findings should encourage companies, educators, and policymakers to look beyond simple usage limits. As digital work becomes more widespread, understanding how screen time affects focus, recovery, and overall well-being is becoming increasingly important.

The report concludes that the real challenge is not avoiding technology but rebalancing how it fits into daily life, so that attention, rest, and productivity can coexist without competing for space.

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