I Am Bhojpuriya

Author: Sutun Nayak

  • VCare Launches State of the art Centre of Excellence in Bengaluru Unveils one of India’s First Single-Day Facial Architecture

    VCare Launches State of the art Centre of Excellence in Bengaluru Unveils one of India’s First Single-Day Facial Architecture

    VCare has announced the launch of its Bangalore Centre of Excellence (COE), one of India’s first Single-Day Facial Architecture, marking a significant milestone in advanced skin and aesthetic care in India. The new centre is designed to bring international-quality skin treatments to India, seamlessly combining global technology with personalised skincare.

    With confirmed expansion plans for Hyderabad and Bengaluru, VCare aims to strengthen its footprint across South India’s key metropolitan cities, offering advanced aesthetic care aligned with international benchmarks of excellence.

    The Bangalore launch was inaugurated by Priya Anand, versatile actor and model, who attended as the Chief Guest. The event witnessed the presence of leading doctors, healthcare professionals, industry experts, and members of the media—reflecting the growing demand for medically guided, ethical aesthetic solutions.

    Located at Esteem Plaza, Sadashiv Nagar, Bengaluru, the VCare Centre of Excellence delivers world-class, Korean-inspired aesthetic care, rooted in a deep understanding of individual skin goals.

    The Centre introduces India’s first Single-Day Facial Architecture—a one-day, glass-skin-focused protocol integrating seven advanced laser technologies with a three-dimensional approach, delivering visible results from Day 1 and progressive improvement over 90 days.

    Leading this philosophy is E. Carolin Praba, Founder & Managing Director of the VCare Group—India’s first woman trichologist, visionary entrepreneur, and wellness trailblazer, who has built and leads a network of 80+ clinics across India.

    Alongside her is Mukundan Satyanarayanan, CEO of the VCare Group. With over 22 years of distinguished leadership across trichology, cosmetic sciences, nutraceuticals, and the wellness industry, he is widely recognised for integrating research-driven innovation with traditional healing sciences.

    Speaking on the launch, the CEO of VCare said:
    “Global aesthetic standards are evolving—and so are we. With the Centre of Excellence, our vision is to move beyond surface-level treatments and create a destination that addresses skin through a structured, multi-layered approach, aligned with global beauty excellence while remaining deeply personalised.”

    Speaking on the approach, E. Carolin Praba, Founder & Managing Director of the VCare Group, said:
    “Each technology we introduce is carefully chosen through global clinical validation, FDA clearance, and demonstrated results.”

    World-Class Aesthetic Technologies

    The VCare Centre of Excellence features some of the world’s most advanced FDA-approved and CE-certified aesthetic platforms, including:

    • ISEMECO 3D D9 AI Skin Analyzer
      India’s first AI-powered 3D skin analysis platform, offering multi-layer imaging, predictive analysis, and future-skin simulation.

    • K-Excellence Skin Analyzer (Korea)
      A multispectral diagnostic system designed to evaluate texture, pores, pigmentation, and barrier strength with high precision.

    • Dermoscan DSM-4 Colorimeter (Germany)
      A NASA-grade spectrophotometric system used in global clinical trials to ensure measurable, data-backed aesthetic outcomes.

    • Triton Platform by InMode
      Renowned for precise, controllable energy-based solutions, enabling advanced subdermal remodelling and contouring with exceptional safety.

    • Alma Harmony XL PRO
      A versatile platform for fractional resurfacing, acne scar correction, pore refinement, and overall skin texture enhancement.

    • Density RF by Jeisys
      A state-of-the-art radiofrequency system designed to stimulate deep collagen renewal, resulting in visible tightening and firming.

    • Hollywood Spectra by Lutronic
      A gold-standard Q-switched laser for pigmentation correction, skin brightening, and tone uniformity.

    • Ultracel Q+ by Jeisys
      A Korean-developed HIFU system delivering non-surgical lifting and tightening at foundational structural layers of the skin.

    • EnerJet by PerfAction
      A needle-free transdermal delivery system using high-pressure oxygen to infuse bio-actives such as hyaluronic acid and collagen stimulators.

    With the launch of the Centre of Excellence, VCare strengthens India’s presence in the global aesthetic space, setting a new benchmark for intelligent, customised, and results-driven skin architecture.

    The VCare Centre of Excellence represents the future of modern beauty—a thoughtfully designed journey created for today’s world.

    About VCare

    VCare is a leading aesthetic and trichology brand in India, known for integrating medical expertise, advanced international technologies, and personalised care across skin, hair, and aesthetic treatments.

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  • How Guru Dutt Shaped Modern Indian Cinema

    How Guru Dutt Shaped Modern Indian Cinema

    Mumbai (Maharashtra) [India], January 13: In the era when the art of filmmaking was yet to speak its first words, one man made the camera a quill of a poet. Guru Dutt was an actor, director, and visionary who not only made the movies, but also had a path of redefining the way they could appear, feel, and touch the viewers even when the reels had been turned off. The work he is remembered for is not only the tales he narrated, but also the methods that changed the visual and emotional impact of Indian cinema forever.

     A Maverick from the Start

    Dutt was born Vasanth Kumar Shivashankar Padukone (1925), and the story of his rise to greatness in Indian cinema is as captivating as the movies he directed. It was not only his artistic soul that was extraordinary, but the way in which he applied the soul using the grammar of cinema. His movies, beginning in the 1950s, left behind normal presentation and took a more expressive visual story to marry mood and meaning in a way only a few directors before him had tried to do.

    From white-knuckle noir (Baazi 1951) to the sophisticated comedy Mr and Mrs. 55, the early work already served as an indication of Dutt’s technical curiosity. Nevertheless, his collaborations with V.K. Murthy as cinematographer were the periods that actually transformed the industry’s attitude toward light, shadow, and camera movement.

    Painting with Light and Shadow.

    The core of the technique used by Guru Dutt was a near-painterly play of lighting – the chiaroscuro effect of light and shadow that made memorable frames. These extreme contrast images were not merely beautiful; they addressed the heart of his movies. Either in the flickering streets of Pyaasa or in the reflective aisles of Kaagaz Ke Phool, light was an actor in her own right.

    This wasn’t happenstance. The Dutt-Murthy duo played with shadows and highlights in a very accurate way, creating the moods of living poetry. It is one of the reasons why Pyaasa was included in Times magazine among 100 Movies of All Time, a significant award that any director in the world can gain.

    CinemaScope and Camera Play

    Guru Dutt embraced the use of the wide screen way back before it became standard practice in India. In 1959, he introduced CinemaScope to Indian film with Kaagaz Ke Phool (1959), a radical technical experimentation that broadened the scope of the visual and gave his films an epic quality almost unknown then.

    As well, his fondness with close-ups, particularly the longer focal length lenses, became so commonplace that other directors named the technique the Guru Dutt style. These lenses were not merely a matter of style, but the feeling of closeness was expressed through them, dragging spectators into the emotional scenery of his characters.

    Songs That Speak through the Camera.

    In the films Dutt did not use music as a garnishment. He considered songs to be a part of narrative architecture. He partnered with composers such as S.D. Burman and lyricists such as Sahir Ludhianvi in altering musical sequences into emotional topography by giving scenes that pushed the plot along and enhanced character development.

    An example is the haunting Yeh Duniya Agar Mil Bhi Jaaye of Pyaasa or Waqt Ne Kiya Kya Haseen Sitam of Kaagaz Ke Phool. These are not mere pieces of music but rather mental sceneries in a state of flux.

    Narrative Techniques with Soul.

    In addition to images, Dutt also based his storytelling on his conception that a movie should be alive. Long takes and slow rhythms often made up his style since he preferred giving room to moments, a sharp contrast with the swift editing that was the fashion at the time. This moving rhythm has enabled the spectators to experience the emotions of characters, and not merely observe action.

    The combination of the character drive, plot development, and visual effects that Dutt brought, created a film universe in which compassion was not promoted, but weaved into it as an inevitable occurrence.

    Influencing Generations

    Guru Dutt was influential despite his tragic career being cut short because of a tragic accident. Filmmakers of different generations, such as Satyajit Ray and modern film directors, have to give him a bow in the direction of the techniques that he introduced. His experiments in camera movement, framing and integration of feelings turned out to be educative contents in film schools all over the world.

    In fact, film festival comments like the Indian film festival of Melbourne indicate how universally applicable his work is. They are hailing his movies not as a museum item, but as a breathing declaration of what art and technique can do when they go hand in hand.

    The Legacy Lives On

    When cinephiles are currently revisiting films such as Pyaasa, Kaagaz Ke Phool, and Sahib Bibi Aur Ghulam, it is obvious that the technique is not the only curiosity of Guru Dutt. They were revolutions – ways of enriching the language of Indian cinema and expanding its expressive range.

    The influence of Guru Dutt methods still reverberates in the contemporary filmmaking, as it teaches filmmakers to keep in mind that filmmaking is all about the subtle dance of light and movement, sound and feeling, all in an exquisite harmony.

    His work stands out to us living in a culture of spectacle, where depth, nuance and soulful precision are eternal. It is the real heritage of a genius who did not only film movies, but taught people how to feel movies.

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    Entertainment

  • greytHR Elevates Expense Management Module with AI-Powered, Mobile-First Upgrade

    greytHR Elevates Expense Management Module with AI-Powered, Mobile-First Upgrade

    New Delhi [India], January 13: greytHR, India’s most trusted full-suite HRMS for hire-to-retire solutions, today announced a comprehensive revamp of its Expense Management module, reimagined to simplify, automate, and modernise expense workflows for today’s mobile, distributed and digital-first workforce.

    This upgrade reinforces greytHR’s continued investment in AI-led product innovation and strengthens its unified HRMS platform, which today serves over 34,000 organisations across 25+ countries, managing 3.2 million+ employees and processing over USD 23 billion in payroll annually across India, the Middle East, and Southeast Asia.

    Built for modern expense challenges

    Expense management has long been a source of operational friction, characterised by manual data entry, lost or faded receipts, delayed approvals, and finance-heavy reconciliation cycles. The revamped greytHR Expense Management module addresses these challenges head-on with a mobile-first, AI-powered design that simplifies the entire expense lifecycle while ensuring stronger policy compliance.

    Employees can now instantly scan and submit expense receipts using AI-driven OCR, significantly reducing manual effort and errors, even when receipts are worn or faded. A flexible, rule-based policy engine validates claims against organisational policies before submission, preventing violations upfront and reducing rework for HR and finance teams.

    Reflecting on the intent behind the revamp, Girish Rowjee, Co-founder and CEO of greytHR, said,

    “Expense management affects both cost control, and employee experience. With this upgrade, we set out to turn expenses into a business-strengthening workflow. By reducing manual intervention, improving policy adherence, and accelerating reimbursements, organisations can operate with greater financial discipline while delivering a better day-to-day experience for their people.”

    Faster approvals, cleaner reconciliation

    The upgraded module streamlines expense workflows end to end, from submission to reimbursement. Managers can approve, reject, or forward claims in a single tap via the mobile app, significantly reducing approval turnaround times. For finance teams, the system offers secure batching, batch locking, bank-ready file exports, and real-time payout tracking, enabling faster, auditable, and error-free reimbursements.

    Highlighting the technology-first approach, Sayeed Anjum, Co-founder and CTO of greytHR, added,

    “At the core of this upgrade is applied AI—built to work quietly but decisively across the entire expense lifecycle. From OCR models trained to handle real-world receipts to intelligent policy validations and automation-ready finance workflows, we’ve engineered the module to think, validate, and act in real time. The result is an expense system that’s not just faster, but inherently smarter and deeply embedded into the greytHR HRMS fabric.”

    Unlike standalone expense tools, greytHR Expense Management operates as part of a fully integrated HRMS. Expense data flows seamlessly across employee records, payroll, leave, and reimbursements – eliminating silos, reducing manual reconciliations, and ensuring a single, reliable source of truth.

    Summing up the product vision, Lokesh Gupta, VP – Product at greytHR, said,

    “With the revamped expense module, our focus was clear – remove friction from one of the most repetitive workflows in the organization. By combining AI-powered automation with unified HRMS workflows, we’re enabling expenses to be filed, approved, and disbursed in seconds, helping organizations reclaim time, improve compliance, and scale expense operations with confidence.”

    This revamp reflects greytHR’s broader commitment to building practical, scalable, and people-first HR technology where automation enhances productivity without compromising governance. By simplifying everyday workflows like expense management, greytHR continues to help organisations shift focus from administrative overheads to strategic people priorities.

    About greytHR: 

    greytHR is a full-suite HRMS platform designed to automate and simplify complex, recurring, and critical HR and payroll functions, ensuring compliance and security. With over 50 tools, greytHR offers ‘Hire-to-Retire’ solutions for People Operations, including advanced modules for recruiting, onboarding, engaging, paying, appraising, retaining, and retiring employees. The platform also leverages AI-driven analytics and recommendations to enhance employee engagement throughout the entire employee lifecycle.

    Trusted by CFOs and loved by CHROs, greytHR serves businesses of various sizes and is adaptable across industries like manufacturing, SaaS, healthcare, hospitality, education, and retail.

    As India’s leading HRMS and payroll provider, greytHR is rapidly expanding in the MEA and SEA regions, offering world-class Made-in-India software solutions to emerging markets. The company proudly serves over 34,000 clients, managing 3.2 million+ employees across 25+ countries.

    At the heart of greytHR’s success is its commitment to its people. Recognized as a Great Place to Work®, the company demonstrates its dedication to building a high-trust, high-performance workplace where employees are valued, empowered, and motivated to do their best work.

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  • KRAFTON India Introduces the Secret Legacy Backpack in BGMI Ahead of the 4.2 Update With New Redeem Codes

    KRAFTON India Introduces the Secret Legacy Backpack in BGMI Ahead of the 4.2 Update With New Redeem Codes

    Bangalore (Karnataka) [India], January 13:  KRAFTON India has rolled out a fresh set of redeem codes for BATTLEGROUNDS MOBILE INDIA (BGMI) ahead of the upcoming 4.2 update, giving players the opportunity to unlock the Secret Legacy Backpack. As part of BGMI’s ongoing reward initiative, this limited-time drop adds a bold new cosmetic to players’ inventories while building excitement leading into the next major update.

    Redeem codes are valid until 28th February 2026 and can be redeemed only on BGMI’s official channels.

    Redeem Codes:

    HQZCZUEBV668VGW4
    HQZDZPN59GVU6T4K
    HQZEZQXRGMA4WC6G
    HQZFZVT5PRMUX7DQ
    HQZGZ8V8J7RFDJ7T
    HQZHZ8X4CW3WSQAC
    HQZIZCAB48H8RCWP
    HQZJZC3967BHUEDS
    HQZKZW77D4GVWSEB
    HQZLZN8CPU63Q4EV
    HQZMZS6H6MC5UDJF
    HQZNZEHQUR46P7XK
    HQZOZ3DG66PC3VPM
    HQZPZUPDG58WPK9F
    HQZQZUAV7TXPNPEJ
    HQZRZBTHAFWSKMK3
    HQZVZN5JVRSXHGHC
    HQZTZ7W7XB9FDA5U
    HQZUZJAMQAPXF7E4
    HQZBAZM3J3EFF949
    HQZBBZR5PGGXVXGH
    HQZBCZD8K8J6REMQ
    HQZBDZ9MWTWVUXWB
    HQZBEZFV9XCF3FKM
    HQZBFZ5UN9T7RRAV
    HQZBGZ7WECCE5MJ6
    HQZBHZHRKUJ99JKC
    HQZBIZAW6BPWFUUD
    HQZBJZTQG89GTDND
    HQZBKZFTW9H99J3W
    HQZBLZV4PEC34CFF
    HQZBMZB837SEX54Q
    HQZBNZPSMRUB7XXF
    HQZBOZVPJ4QHE3QE
    HQZBPZVNSWCTHKBB
    HQZBQZN6DDG5P464
    HQZBRZATD8WXPRHS
    HQZBVZF9JBJUUJ8G
    HQZBTZJE6PC8PNAR
    HQZBUZKUDU6RM9DS
    HQZCAZRJ9NTR9GNJ
    HQZCBZX6JNAGEUPM
    HQZCCZPWFSGG33X9
    HQZCDZVDBP85BQB8
    HQZCEZ8S4JJSSQFF
    HQZCFZBBS54A8AAF
    HQZCGZNE9JKT53QB
    HQZCHZ6PR46VEX36
    HQZCIZTDF4A769AH
    HQZCJZQD8KXTD33E
    HQZCKZMDXMNFW6KB
    HQZCLZ9UG8EGWTDE
    HQZCMZW9S3EKUMS6
    HQZCNZB8SU5QUA7S
    HQZCOZK78D8VJ56X
    HQZCPZ8WW3P3CWXR
    HQZCQZVPT5TJCBUP
    HQZCRZTVA7VHT7M8
    HQZCVZQX4DAGX6HF

    Steps to redeem:

    Players can follow these simple steps to claim their rewards:

    • Step 1: Go to the Redeem section on BGMI’s official website www.battlegroundsmobileindia.com/redeem
    • Step 2: Enter your Character ID
    • Step 3: Enter the Redemption Code
    • Step 4: Enter the verification/ Captcha code → A message will confirm “Code redeemed successfully”
    • Step 5: The reward will be delivered via in-game mail

    KRAFTON

    Rules to Remember:

    • A maximum of 10 users can redeem each code on a first come first served basis
    • A user cannot redeem a code twice
    • Users must claim their rewards via in-game mail within 7 days or the mail will expire
    • If a player is among the first 10 users to redeem the code, a message will confirm “Code redeemed successfully. Otherwise, users will see “Code expired” or a similar message
    • Each user account can redeem only one code per day
    • Redeem codes cannot be used via guest accounts
    • Rewards must be claimed within 30 days of receiving the in-game mail

    For the latest updates, follow BGMI’s official YouTube, Instagram and Facebook pages.

    About KRAFTON, Inc.

    Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning.

    For more information, visit www.krafton.com.

    About KRAFTON India

    In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 240 million downloads, Bullet Echo India, Road To Valour: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology since 2021. KRAFTON actively supports India’s game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS).

    For more information, visit https://krafton.in/

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  • Peakst8 Festival Redefines Fitness as Shared Culture, Not Competition, Rainmatter’s Vision for a Healthier India

    Peakst8 Festival Redefines Fitness as Shared Culture, Not Competition, Rainmatter’s Vision for a Healthier India

    Highlights Shift Towards Preventive Health and Shared Fitness Culture

    Pune (Maharashtra) [India], January 13: The Peakst8 Festival, powered by preventive healthcare and fitness company Fittr and organised by Rainmatter, a Zerodha-backed fund investing in climate and health-focused startups, brought together entrepreneurs, founders, fitness enthusiasts, everyday athletes and health startups to explore a more inclusive approach to fitness and preventive healthcare.

    Fittr played a central role in shaping the festival’s approach, focusing on participation, consistency and accessibility. The event moved away from performance benchmarks and encouraged engagement in movement at one’s own pace, supported by the community.

    Rainmatter described Peakst8 as the culmination of a year-long community initiative aimed at individuals “who live between the couch and competition.”

    Nithin Kamath, co-founder and CEO of Zerodha, said in his LinkedIn post after the festival, “Saturday, 7 PM at the festival, almost 3,000 people after a full day of workouts and workshops on health and nutrition, the energy was electric, not depleted. There was absolutely no alcohol. The feedback: a resounding yes.” He noted that the idea behind hosting Peakst8 was to test openness to health-centred events and that bringing such experiences to more cities is part of efforts to shift cultural norms around health.

    Peakst8

    Jitendra Chouksey, Founder and CEO, Fittr, said in a post on LinkedIn, “There’s big food, there’s big alcohol, there’s big tobacco, there’s big dairy, there’s big sugar, there’s big pharma, there’s big tech, where’s big health and fitness? It’s time for everyone building in health to come together!” He added that increasing health consciousness, even from a small base, from “less than 1% health conscious to 2%” should be a shared priority for entrepreneurs, investors and consumers alike.

    According to the World Health Organisation, physical inactivity is a key risk factor for non-communicable diseases such as cardiovascular disease, diabetes and hypertension, which together account for more than 60% of deaths in India. Studies show that regular moderate physical activity significantly lowers the risk of early mortality and improves long-term health outcomes. Preventive healthcare measures, including routine physical activity, early diagnostics and health monitoring, are increasingly recognised as cost-effective ways to reduce the healthcare burden and support longevity.

    Fittr has expanded from fitness coaching to a broader preventive healthcare ecosystem. The company is integrating movement, health monitoring, diagnostics and access to medical consultations to help individuals identify health risks early and build sustainable health routines.

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  • Gustaakh Ishq (2026): A Quiet Romance Finds Its OTT Moment

    Gustaakh Ishq (2026): A Quiet Romance Finds Its OTT Moment

    Gustaakh Ishq will begin streaming on JioHotstar from January 23, 2026.

    New Delhi [India], January 13: After a brief theatrical run and a festival premiere at the International Film Festival of India (IFFI), the film has made its way to OTT, where it arguably belongs. This is not a hurried digital release or a fallback plan. It is a calm, deliberate decision that suits the film’s temperament.

    There is no manufactured urgency around this release. The film simply arrives, available to be discovered. The Gustaakh Ishq OTT release allows the story to reach viewers who prefer intimacy over noise. Freed from opening-weekend pressure, the film now competes only with attention span, and that is a contest it is built to win.

    Why Streaming Is the Right Home for Gustaakh Ishq

    This film was never designed for crowded theatres or applause cues. It was constructed for quiet evenings, uninterrupted viewing, and moments where the audience leans in rather than looks around.

    OTT offers the film space to breathe. Viewers can pause, rewind, and return without disruption. Those who missed its theatrical release can discover it on their own time. Most importantly, streaming gives the film what theatres could not offer in sufficient measure: time. Time to absorb silences, time to sit with emotions, and time to understand characters without distraction.

    The Characters Who Carry the Film

    At its core, Gustaakh Ishq is driven by people rather than plot mechanics. The narrative exists, but it never overwhelms the individuals within it. Emotional weight emerges from decisions and restraint, not from dramatic shortcuts or exaggerated conflict.

    This approach gives the film its authenticity and makes its emotional beats feel earned rather than imposed.

    Gustaakh Ishq (2026): A Quiet Romance Finds Its OTT Moment-PNN

    Vijay Varma as Raghav: Holding On to Legacy

    Vijay Varma portrays Raghav, a man anchored to the past not out of nostalgia, but out of responsibility. He runs his late father’s printing press in Old Delhi, a space that is neither profitable nor glamorous, but deeply personal. Every printed page carries memory, obligation, and quiet grief.

    Varma’s performance is intentionally subdued. Raghav does not express himself through speeches or emotional outbursts. Instead, his inner conflict is revealed through routine, hesitation, and silence. He lives at the intersection of survival and sentiment, ambition and inheritance. Imperfect, stubborn, and emotionally closed off, Raghav feels recognisably human.

    This role aligns seamlessly with Varma’s recent trajectory toward layered, intelligent characters. On OTT, his restraint becomes an advantage, allowing viewers to absorb the pauses that define the performance.

    Gustaakh Ishq (2026): A Quiet Romance Finds Its OTT Moment-PNN

    Fatima Sana Shaikh as Minni: Poetry in Motion

    Fatima Sana Shaikh plays Minni, a character shaped by literature, poetry, and emotional curiosity. She is not written as a conventional romantic lead designed to heal or fix the protagonist. Instead, Minni exists as her own emotional force, one who challenges Raghav simply by being attentive, thoughtful, and honest.

    Their connection unfolds through conversations, shared silences, and moments that reward close listening. Nothing is overstated, and nothing is rushed. Fatima’s performance reflects this restraint. Minni speaks sparingly, but with clarity. Her strength lies not in vulnerability, but in emotional awareness.

    Streaming enhances this performance significantly. Close-ups, pauses, and quiet reactions gain weight on OTT, allowing the character to exist fully without interruption.

    Emotional Texture and Supporting Characters

    Veteran actor Naseeruddin Shah contributes to the film with measured depth, offering perspective without dominating the narrative. His presence adds emotional texture rather than resolution.

    The supporting cast functions as part of the film’s living environment rather than as decorative elements. Old Delhi is portrayed not as a visual postcard, but as a functioning ecosystem where memory, culture, and routine intersect daily. These surroundings reinforce the idea that love stories unfold within real, inhabited spaces, not in isolation.

     From Festival Premiere to OTT Screens

    The film’s premiere at IFFI Goa positioned it as thoughtful cinema rather than a commercial event. Its theatrical release followed a modest path, consistent with its tone and intent.

    Now, with its JioHotstar streaming release, the film enters a phase where it can be evaluated on its own terms. OTT platforms measure success by completion rates, word-of-mouth, and longevity rather than opening numbers. Films like Gustaakh Ishq are designed to grow quietly, over time, through discovery rather than spectacle.

    What This Release Means for Indian Romantic Cinema

    Indian romantic films today often lean toward extremes, either loud, stylised spectacle or forgettable background content. Gustaakh Ishq deliberately avoids both.

    Its OTT release reinforces an important shift. Thoughtful, character-driven romance still has relevance and value. Streaming platforms are increasingly becoming spaces where such films can exist without compromise, allowing nuance to survive in a crowded entertainment landscape.

    Final Word

    Quiet Romance earns Gustaakh Ishq’s attention.

    Now streaming, the film is finding viewers who value patience, poetry, and performance over instant gratification. In a time when many love stories shout to be noticed, this one speaks softly and trusts the audience to listen.

    That confidence is its quiet strength.

    Gustaakh Ishq:

    https://www.youtube.com/watch?v=_IKrJZpkLgk

    PNN News

  • Why Kundali Matching Still Matters in Maratha Marriages

    Why Kundali Matching Still Matters in Maratha Marriages

    Maratha Lagnagathi is a Marathi matrimonial platform created to support community-focused matchmaking

    Mumbai (Maharashtra) [India], January 13: Marriage in the Maratha community has traditionally been viewed as a lifelong partnership rooted in shared values, family harmony, and cultural continuity. While modern matrimonial sites, Marathi marriage websites, and digital platforms have transformed how people find partners, one practice continues to hold significance across generations Kundali matching.

    Even today, families across Maharashtra and major cities like Mumbai, Pune, and Nagpur rely on horoscope matching to gain deeper insight into marital compatibility. Far from being outdated, Kundali matching has evolved to complement modern matchmaking rather than compete with it.

    The Cultural Significance of Kundali Matching in Maratha Weddings

    In a traditional Maratha wedding, Kundali matching is not seen as a rigid rule but as a guiding framework. It helps families understand the emotional, mental, and practical alignment between two individuals.

    For those following 96 Kuli Maratha marriage traditions, horoscope matching often carries added importance because marriage is considered a union of families, not just individuals. Kundali analysis allows elders to assess long-term harmony, health indicators, and family stability before taking the final step.

    This cultural relevance explains why Kundali details are still commonly requested while searching for matches on Marathi matrimonial platforms.

    Why Kundali Matching Remains Relevant in Modern Times

    With the rise of free Marathi matrimonial sites, matrimonial sites in Mumbai, and mobile matchmaking apps, one might assume astrology has lost its place. However, its continued relevance lies in the reassurance it provides.

    Kundali matching helps:

    • Identify emotional compatibility between partners
    • Highlight potential challenges early in the relationship
    • Offer clarity to families seeking long-term stability
    • Support informed decision-making alongside personal understanding

    Rather than replacing communication or mutual attraction, Kundali matching works as an additional layer of insight.

    Kundali Matching in 96 Kuli Maratha Matrimony

    In 96 Kuli Maratha matrimony, lineage, traditions, and shared values are deeply respected. Kundali matching aligns naturally with these principles by focusing on long-term balance rather than short-term preferences.

    Maratha wedding sites continue to support horoscope sharing because families actively seek this information before proceeding further. This practice reinforces trust and transparency during the matchmaking process.

    Role of Kundali Matching on Marathi Matrimonial Platforms

    Modern Marathi matrimonial sites are no longer limited to profile listings and photos. They now offer features that allow families to evaluate compatibility holistically.

    Commonly supported aspects include:

    • Uploading or sharing horoscope details
    • Viewing basic Marathi matrimony horoscope information
    • Community-specific matchmaking filters
    • Secure profile verification for Maratha brides and grooms

    Platforms focused on community-centric matchmaking, such as Maratha Lagnagathi, reflect how tradition and technology can coexist without compromising cultural values.

    Balancing Tradition and Personal Compatibility

    Today’s Maratha brides and grooms approach marriage with a more balanced mindset. While Kundali matching remains important, it is often considered alongside factors such as education, career goals, communication, and mutual respect.

    This shift has helped younger generations view horoscope matching as a supportive tool rather than a restrictive condition. Many couples now discuss Kundali results together, enabling transparency and better understanding before marriage.

    Kundali Matching and Trust in Matrimonial Searches

    Whether families rely on a Marathi marriage bureau in Mumbai, trust remains the most critical factor in matchmaking.

    Kundali matching contributes to this trust by offering:

    • A structured approach to compatibility
    • Cultural familiarity for both families
    • Confidence during final decision-making

    It also helps bridge generational perspectives, making it easier for parents and children to align on marriage decisions.

    Conclusion

    Kundali matching continues to matter in Maratha marriages because it represents foresight, cultural wisdom, and responsible decision-making. Even as matchmaking shifts toward online Marathi matrimonial sites and digital platforms, this age-old practice remains a valued part of the process.

    By blending tradition with modern tools, Maratha families are preserving the essence of marriage while adapting to changing times. Kundali matching, in this context, stands not as an outdated ritual but as a thoughtful guide for building lasting marital harmony.

    Maratha Lagnagathi is a Marathi matrimonial platform created to support community-focused matchmaking while respecting cultural traditions and evolving expectations.

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  • Bookysta App: Empowering India’s Sports Lovers with One-Tap Venue Booking

    Bookysta App: Empowering India’s Sports Lovers with One-Tap Venue Booking

    New Delhi [India], January 12: Sports participation is becoming more organized in Indian cities. Weekly game groups are now common. Working professionals plan fitness like an appointment. Schools, academies, and communities are investing more time in regular play.

    But one part still lags: booking the venue.

    In many cities, sports venue booking is still a patchwork. Players call multiple numbers, message managers, and wait for confirmations. Slots sometimes clash because records sit across calls, chats, and notebooks.

    Bookysta was built to bring order to this process.

    Bookysta is an Ahmedabad-based sports venue booking platform that helps players discover and book venues through a structured digital flow. It also supports venue operators with a cleaner way to manage availability, bookings, and day-to-day coordination. While it is rooted in Ahmedabad today, the platform’s longer-term intent is to expand its model across India in a measured way.

    What Makes Booking Hard And What Bookysta Improves

    Bookysta addresses a practical gap in how sports venues are booked. For players, the priority is simple: knowing what is available, when it can be booked, and how to confirm a slot without back-and-forth communication. Venue operators want better control over scheduling, fewer interruptions, and a booking process that fits their day-to-day operations.

    The difficulty with sports booking is reliability. Manual coordination leaves room for delays, overlaps, and last-minute confusion. A late confirmation can cancel a game. A timing mismatch can create disputes at the venue.

    Bookysta reduces these issues by introducing structure. Clear discovery, defined booking steps, and consistent coordination help keep schedules organized. The outcome is simpler planning for players and smoother operations for venue owners, with fewer surprises on both sides.

    A Platform Built for Players and Venue Operators

    Sports bookings usually involve groups. One person coordinates while others wait for confirmation. If the process is slow or unclear, plans often fall apart. Bookysta is designed to make this step simple and predictable.

    Players can browse venues, check availability, and secure slots without switching between calls, messages, or screenshots. The platform is built for repeat use, supporting the weekly routines that define most sports habits.

    For venue operators, the challenge goes beyond bookings. They handle walk-ins, schedule changes, staffing, lighting, and maintenance, often without the support of large administrative teams. Bookysta helps reduce this operational load by bringing bookings into a structured system.

    Clearer scheduling and better slot management reduce confusion and support smoother daily operations. This operational clarity helps venues run more consistently and improves the overall experience for players who return week after week.

    Built City-First: Ahmedabad as the Operating Base

    Bookysta’s current base is Ahmedabad, and that is intentional.

    A city-first approach keeps the product close to real behaviour. It allows the team to learn directly from venue workflows and user patterns. It also allows improvements to be tested against reality, not assumptions.

    In sports booking, details matter. Peak hours, slot formats, venue rules, and last-minute changes all affect user experience. Bookysta’s approach is to refine the operating model locally, then take what works into other markets without rushing.

    Product Approach: Practical by Design

    Sports booking is an operations category. Apps fail here when they chase features instead of improving reliability.

    Bookysta’s product approach is built around practicality. Keep the platform intuitive. Keep flows simple. Improve the parts that reduce friction. Avoid unnecessary complexity.

    This is also how trust is built. Players return when the process works repeatedly. Venue partners stay when the platform respects ground realities and reduces manual workload. Bookysta’s growth direction follows this principle: improve the system first, then expand.

    A Small Leadership Snapshot

    • Birju Ransariya (Co-Founder & Managing Director): Operations, governance, structured growth
    • Ripun Savsani (Co-Founder & Managing Director): Product direction, technology, platform scalability
    • Dhiren Dodia (Operations & Strategy): Venue operations alignment and execution efficiency
    • Animesh Santoki (Product & Technology): User experience and product usability

    Bookysta - PNN

    Where Bookysta Wants to Go

    While Bookysta is currently Ahmedabad-based, the opportunity is national.

    Across India, city sports are becoming more organized. More venues are investing in infrastructure. More communities are forming around recurring play. As the sports ecosystem expands, booking platforms become essential to how venues and players operate.

    Bookysta’s mission context is to build a dependable sports booking model that can scale beyond Ahmedabad over time, across cities in India, while keeping the experience stable and easy to use.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • Sai Mulik walks for designer Shravan Kummar : a blend of tradition, fashion, and storytelling

    Sai Mulik walks for designer Shravan Kummar : a blend of tradition, fashion, and storytelling

    New Delhi [India], January 13: Model, actor, storyteller, and director Sai Mulik, born and brought up in Mumbai, walked the ramp for renowned designer Shravan Kummar, known for his handloom ensembles, vintage-inspired embroideries, and research-driven designs rooted in Indian tradition.

    Born and raised in Hyderabad, Shravan Kummar has been a strong advocate of Indian handlooms since 1996, working extensively with Pochampally, Ikat, and Narayanpet weaves. A NIXON Distinguished Speaker at Cornell University, New York, and a recipient of the Certificate of Excellence from the Council for Industrial & Trade Development India, his work reflects deep cultural research, ethical practices, and consistent support for weaver communities across India.

    For Sai Mulik, the walk carried emotional depth beyond fashion.

    “Walking for Shravan Kummar was more than a runway moment. With every step, I felt devotion, patience, and gratitude—it echoed the selfless strength of Shravan Kumar,” she shared.

    Beyond the runway, Sai Mulik continues to expand her creative footprint in cinema and storytelling. She works collaboratively with Nikshay Maurya under the creative brand Nikshay & Sai as writers, directors, and storytellers. Their podcast is available across leading platforms including Spotify, JioSaavn, and Amazon Music.

    Her upcoming projects include:

    •    An upcoming song directed by Sai Mulik, sung by Javed Ali

    •    The narrative-driven project “Balcony No. 503”

    Sai Mulik’s journey reflects a seamless balance between fashion, cinema, and narrative purpose—where each platform becomes a medium of expression.

    Marketing and Management of Sai Mulik is handled by Nageshwar Films.

    Model, actor, storyteller, and director Sai Mulik, born and brought up in Mumbai, walked the ramp for renowned designer Shravan Kummar, known for his handloom ensembles, vintage-inspired embroideries, and research-driven designs rooted in Indian tradition.

    Born and raised in Hyderabad, Shravan Kummar has been a strong advocate of Indian handlooms since 1996, working extensively with Pochampally, Ikat, and Narayanpet weaves. A NIXON Distinguished Speaker at Cornell University, New York, and a recipient of the Certificate of Excellence from the Council for Industrial & Trade Development India, his work reflects deep cultural research, ethical practices, and consistent support for weaver communities across India.

    For Sai Mulik, the walk carried emotional depth beyond fashion.

    “Walking for Shravan Kummar was more than a runway moment. With every step, I felt devotion, patience, and gratitude—it echoed the selfless strength of Shravan Kumar,” she shared.

    Beyond the runway, Sai Mulik continues to expand her creative footprint in cinema and storytelling. She works collaboratively with Nikshay Maurya under the creative brand Nikshay & Sai as writers, directors, and storytellers. Their podcast is available across leading platforms including Spotify, JioSaavn, and Amazon Music.

    Her upcoming projects include:

    •    An upcoming song directed by Sai Mulik, sung by Javed Ali

    •    The narrative-driven project “Balcony No. 503”

    Sai Mulik’s journey reflects a seamless balance between fashion, cinema, and narrative purpose—where each platform becomes a medium of expression.

    Marketing and Management of Sai Mulik is handled by Nageshwar Films.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

     

  • SRK Techtronics and MATTER Demonstrate Collaborative Pathway for Scaling Future Technologies Through AI-Enabled Manufacturing at CES 2026

    SRK Techtronics and MATTER Demonstrate Collaborative Pathway for Scaling Future Technologies Through AI-Enabled Manufacturing at CES 2026

    Mumbai (Maharashtra) [India], January 12: SRK Techtronics (SRKTT) and MATTER recently demonstrated a collaborative model for scaling future technologies through AI-enabled manufacturing, highlighting how advanced technology platforms can be translated into production-ready mobility and energy hardware.

    At CES 2026, SRK Techtronics showcased its state-of-the-art electronics manufacturing ecosystem, illustrating how early alignment between technology creators and manufacturers enables complex, next-generation systems to move efficiently from architecture to industrial scale. MATTER’s mobility platforms are featured as a reference implementation of how tech industrial powerhouses can design technology with a clear and credible pathway to manufacturing.

    AI-Enabled Manufacturing as the Scale Engine

    SRK Techtronics’ CES presentation focuses on its AI-driven production ecosystem, Industry 5.0-backed manufacturing framework, designed to industrialise high-complexity, high-energy-density, and high-power-density technologies across mobility, energy, aerospace, defence, and industrial electronics.

    The ecosystem integrates:

    • AI-led production planning and process optimisation
    • A continuous digital thread connecting design, manufacturing, quality, and traceability
    • End-to-end EMS, ODM, and OEM capabilities under one manufacturing framework

    This positions SRK Techtronics as a single-source manufacturing enabler for next-generation hardware platforms.

    MATTER: Technology Built for Industrial Scale

    MATTER builds its technology platforms from the ground up and in-house, using data-driven architectures aligned with artificial intelligence and machine learning. Its systems—spanning electric drives, power electronics, software, and integrated mobility architectures—are designed with manufacturability as a core architectural principle.

    The collaboration demonstrates how:

    • Technology architectures are shaped with manufacturing realities in mind
    • Advanced designs move to scale without downstream re-engineering
    • Automotive serves as a reference case, repeatable across energy and industrial domains

    Technology Demonstrations at CES

    The booth of SRK Techtronics features manufacturing-ready technology demonstrations, including MATTER-built mobility systems and a rare-earth-free Variable Flux Electric Drive displayed as a technology reference. These exhibits illustrate the class of complex next-generation architectures that SRK’s AI-enabled manufacturing ecosystem is designed to scale, subject to techno-commercial readiness.

    “Our focus at SRK Techtronics is to build a manufacturing ecosystem capable of industrialising the next generation of complex electronics,” said Mr Kevin Narola, Founder & CEO of SRK Techtronics. “The AI-enabled, digitally connected systems we are showcasing at CES are designed to support scalable manufacturing across mobility, energy, aerospace, defence, and industrial sectors.”

    “MATTER builds technology platforms from first principles, with data and intelligence at the core,” said Mohal Lalbhai, speaking on behalf of MATTER. “Collaborating early with advanced manufacturing partners like SRK Techtronics allows us to design our platforms with a clear and scalable path from innovation to industrial execution.”

    SRK

    CES 2026 and Beyond

    The CES 2026 showcase highlights a repeatable collaboration model in which deep technology development and AI-enabled manufacturing evolve together. By aligning early, SRK Techtronics and MATTER are establishing a blueprint for how future mobility and energy technologies can be scaled reliably for global deployment.

    CES attendees experienced SRK Techtronics’ and MATTER teams’ commitment to the future of electronics manufacturing at West Hall Booth #6410, Jan. 6-9, 2026, at the Las Vegas Convention Centre (LVCC).

    About SRK Techtronics

    SRK Techtronics is an advanced Electronics Manufacturing Services (EMS) provider delivering end-to-end ODM and OEM solutions for mobility, energy, aerospace, defence, and industrial electronics. Its AI-enabled manufacturing ecosystem combines automation, digital traceability, and quality-driven processes to industrialise complex, next-generation technologies at scale.

    About MATTER

    MATTER is a tech industrial powerhouse building next-generation mobility and energy technology platforms. The company develops its systems from the ground up and in-house, using data-driven architectures aligned with artificial intelligence and machine learning, ensuring technologies are engineered with a clear path to industrial execution.

    If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.