Author: Sutun Nayak

Ratul Puri, Chairman, Hindustan Power

New Delhi [India], May 21: Hindustan Power, one of India’s leading integrated power producers, has signed a Power Supply Agreement (PSA) with MP Power Management Company Limited for the supply of 800 MW. The agreement is facilitated through its subsidiary, Anuppur Powerprojects Private Limited.

The Power Supply Agreement (PSA) for 800 MW will be supplied from the upcoming unit of Hindustan Power at Anuppur, strengthening its contribution toward meeting Madhya Pradesh’s growing power requirements. Under the terms of this agreement, power supply from this project is scheduled to commence from 2031. The PSA is structured for a tenure of 25 years, with an option to extend the agreement by an additional five years. The project has been awarded under the DBFOO (Design, Build, Finance, Own and Operate) model.

Commenting on the development, Ratul Puri, Chairman, Hindustan Power, said, “This agreement represents an important milestone in Hindustan Power’s ongoing expansion strategy and reaffirms our long-term focus on the power sector. As India continues to witness rapid economic and industrial growth, the demand for dependable baseload power will remain critical.”

Ratul Puri added, “This PSA reinforces our long-standing commitment to the state. It reflects confidence in our execution capabilities and our ability to deliver efficient, large-scale power infrastructure through advanced ultra-supercritical technology.”

This initiative is expected to significantly fortify Hindustan Power’s contribution toward addressing and meeting Madhya Pradesh’s growing energy requirements, while supporting India’s expanding power infrastructure landscape.

The development is expected to support regional economic growth, generate substantial employment opportunities and enhance long-term power availability across the state.

“India’s growing economic ambitions require dependable and scalable power infrastructure alongside the energy transition. At Hindustan Power, we remain focused on supporting the country’s rising energy demand through reliable, efficient, affordable and future-ready generation capacity that contributes to long term energy security,” Mr. Ratul Puri added.

Notably, Hindustan Power under Ratul Puri, initially entered India’s transitional energy sector in 2008 and has developed a significantly large transitional energy generation project in Anuppur, Madhya Pradesh. The project was commissioned in 2015 and 2016 phase wise, establishing the company’s strong operational footprint in the region.

About Hindustan Power: Hindustan Power is a leading integrated power generation company in India led by Ratul Puri with a focus on renewable and transitional energy generation. With a commitment to sustainability and innovation, the company has been an active contributor to India’s energy transformation.

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

New Delhi [India], May 21: India’s direct selling industry has continued its steady growth trajectory, achieving an all-time high turnover of ₹23,021 crore in FY 2024–25, registering a 4% year-on-year growth over ₹22,142 crore recorded in the previous fiscal year, according to the Direct Selling Industry 2025 Outlook released by the Indian Direct Selling Association (IDSA).

The study, conducted by IPSOS, knowledge partner to IDSA, was unveiled by Shri Praveen Khandelwal, Hon’ble Member of Parliament & Secretary General, Confederation of All Indian Traders (CAIT), during an industry event on 14 May 2026 in New Delhi, highlighting the sustained expansion and economic contribution of India’s direct selling sector.

Addressing the gathering, Shri Praveen Khandelwal emphasised,“India today stands at a transformative moment in its economic journey and as the country moves towards the vision of Viksit Bharat, sectors that generate entrepreneurship, self-employment, and inclusive economic participation will play an increasingly important role”.He described the direct selling industry as a powerful engine of socio-economic empowerment that is creating livelihood opportunities, expanding retail participation, and enabling individuals across diverse socio-economic backgrounds to participate in India’s growth story.

Shri Praveen Khandelwal also lauded the direct selling industry for creating large-scale self-employment opportunities and contributing to the government’s vision of employment generation and Atmanirbhar Bharat. He emphasised the importance of maintaining high product quality standards, ethical business practices, and strong consumer protection mechanisms to ensure the sustainable growth of the sector. He further reaffirmed the government’s commitment to fostering a progressive and business-friendly regulatory environment for the industry.

The report highlights that the industry has maintained a robust Compound Annual Growth Rate (CAGR) of 6.5% over the last six years, growing from approximately ₹16,800 crore in FY 2019-20 to ₹23,021 crore in FY 2024-25, reflecting the sector’s resilience, rising consumer confidence, and expanding entrepreneurial ecosystem.

Region-wise, the Northern region emerged as the leading contributor with 27.58% share in gross sales, followed by the Western region at 25.47%, Eastern region at 22.47%, Southern region at 17.81%, and the North-Eastern region at 6.67%.

Among states, Maharashtra rtained the top position with a 15.31% contribution to gross sales, followed by West Bengal (10.88%), Uttar Pradesh (8.82%), Karnataka (6.37%), and Bihar (5.61%).

The survey further revealed that Wellness and Nutraceutical products continue to dominate the sector, accounting for nearly 60% of total sales. Cosmetics and Personal Care products contributed 26%, while Household Goods accounted for 5%. Together, these three categories represent over 91% of the industry’s total sales.

A key highlight of the report is the continued rise in entrepreneurship through direct selling. The number of active direct sellers increased to 93.2 lakh, up from 88 lakh in FY 2023-24. Significantly, women now account for 48% of the direct selling workforce, compared to 44% in the previous year, underlining the sector’s growing role in advancing women-led entrepreneurship and financial inclusion.

Ms. Shaila Manyam, Executive Director, WFDSA, shared a special video message at the event, highlighting the growing global impact of the direct selling industry and the importance of international collaboration.

The announcement was also made on the upcoming WFDSA World Congress in Korea, inviting CEOs and industry leaders from across the world to participate in what promises to be a significant gathering of leading global direct selling professionals and decision-makersfrom19 to 21 October 2026.

Speaking on the occasion, Mr. Ratnesh Lal, Chairperson, IDSA, said:“The findings of the Direct Selling Industry 2025 Outlook reflect the growing strength and resilience of India’s direct selling industry. Sustained growth over the years, coupled with increasing participation of women, aspiring entrepreneurs, and retail entrepreneurship opportunities, demonstrates the sector’s potential as a catalyst for inclusive economic development. The industry’s consistent CAGR of 6.5% over the last six years is a testimony to the positive impact of an enabling regulatory framework and rising consumer confidence in direct selling.”

He added that the industry remains committed to promoting ethical business practices, consumer trust, skill development, and entrepreneurship across urban and rural India.

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

Mumbai (Maharashtra) [India], May 20: Yuthika Professional has announced a series of expansions to its hair care and hair color product range, introducing new color shades and relaunching Lightening & Highlift Hair Color products. This launch comes in response to changing market trends and evolving consumer needs, with professionals increasingly looking for faster, long-term results, more shade options, and products that work seamlessly together.

The latest launch includes Yuthika Professional Hair Color in a new and improved packaging, along with an expanded Professional Crème Hair Color range now available in 50+ shades.

The relaunch of the new improved Yuthika Professional lightening powder with Super Blonde and Pearl Blonde variants, and the addition of the Yuthika Professional Ultracare Total Repair Sulphate-Free Shampoo, Hair Care Mask, and Yuthika Professional Moroccan Argan Oil as part of its broader hair care and hair color range of products.

Alongside this, Yuthika Professional has expanded its Professional Hair Color range, now available in 50+ shades. A wider shade palette allows for greater flexibility in color selection and advanced formulation, supporting more customized results. Professional hair color continues to be widely used across professional salons for applications such as grey coverage, balayage, ombre, babylights, wavy light, highlights, and global color, making shade expansion a practical development within this category.

The company has also relaunched its Yuthika Professional lightning powder with updated variants, Super Blonde and Pearl Blonde. Lightening products continue to play an important role in professional salon treatments, supporting a wide range of blonding techniques such as highlights, balayage, ombre, babylights, root melt, and global blonde looks. These treatments are often paired with popular blonde shades like frosted blonde, platinum blonde, ash blonde, and honey blonde to create different looks and finishes. Products in this category are designed to deliver up to 10 levels of lift, giving professionals the flexibility to choose the right formulation based on each coloring requirement.

In addition to color and lightening products, Yuthika Professional has introduced the Ultracare Sulphate-Free Shampoo and Hair Mask, extending its presence in the post-treatment care segment. Yuthika Professional Total Repair sulphate-free features advanced formulations that are more effective and improved, particularly among consumers with chemically treated or colored hair. This range is designed to deliver gentle cleansing, optimal moisture balance, and targeted hair repair, supporting professional post-treatment hair care.

Healthier hair and long-lasting shine remain key focus areas in professional hair care, with the Yuthika Professional Moroccan Argan Oil continuing to be part of its hair care range, reflecting the sustained demand for oil-based treatments in professional settings. Yuthika Professional Argan oil is used to improve manageability, healthy and shiny hair, and is often incorporated into both styling and treatment routines.

Salon professionals observe that the combination of nourishing hair coloring products, expanded shade ranges, and post-treatment hair care–focused product range reflects a broader shift toward modern hair color trends. Instead of treating coloring, lightening, and aftercare as separate categories, brands are increasingly aligning them to better meet consumer hair color needs and deliver more consistent, reliable results.

The Indian professional hair care market, particularly in urban centers, has seen consistent growth, driven by rising awareness of professional salon treatments and evolving consumer expectations. This has led to increased emphasis on products that offer both reliability and adaptability across different treatment types.

Yuthika Professional’s latest additions to its hair care and hair color range follow this trend, focusing on improvements within premium product categories. The launch of Yuthika professional hair color, a wider shade range, the addition of Yuthika Professional Highlift Nourishing Crème Hair Color, and the relaunch of the Yuthika Professional lightening powder reflect a clear focus on enhancing current offerings rather than introducing entirely new segments.

These all new products are now available worldwide in all marketplaces & in professional salons. As with most product developments in this segment, adoption will likely depend on factors such as consistency of results, ease of use, and compatibility with existing professional salon practices.

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

New Delhi [India], May 20: Faridabad-based digital marketing agency formalizes work-from-home and hybrid models, aligning with PM Modi’s Digital India vision, his national advisory on fuel conservation, and the country’s push toward an AI-powered future.

India’s urban professionals lose an average of 90 minutes daily to commuting — time that costs fuel, health, and focus. When Prime Minister Narendra Modi issued a national advisory urging businesses to adopt work-from-home and virtual-first operations as a step toward reducing India’s dependence on imported fuel, it validated what many forward-thinking organizations had already been quietly building toward.

DigiBirds360, a performance-driven digital marketing agency based in Faridabad, is one of them.

The agency has officially adopted a work-from-home and hybrid work model—a decision that aligns with PM Modi’s advisory, supports its team’s well-being, and reinforces its commitment to operating as a truly digital-first organization deeply rooted in India’s Digital India mission.

Aligned with Digital India — Modi’s Vision for a Tech-First Nation

PM Modi’s Digital India initiative has always carried a larger ambition: to transform India into a knowledge economy powered by technology, connectivity, and innovation. From digitizing government services to empowering MSMEs with digital tools, the vision is to make India not just a consumer of technology — but a creator and leader of it.

DigiBirds360 sees itself as an active participant in that journey.

As an agency that has built its entire practice around digital—SEO, AI marketing, performance media, and now Agentic AI — DigiBirds360 is not just riding the Digital India wave. It is helping brands, businesses, and sectors across India leverage digital tools to grow, compete, and scale. The hybrid work model is an extension of this same philosophy: embrace what digital makes possible, and build systems that reflect that.

A Decision Built on Proof, Not Policy

For DigiBirds360, this was not a reactive move. During the pandemic, the agency’s 70+ specialists across SEO, performance marketing, content, social media, AI marketing, and web development demonstrated that high-quality, deadline-driven work could be delivered entirely remotely. Client results held. Productivity did not suffer.

What did become visible was the unnecessary cost of daily commuting — fuel expenses, travel fatigue, and hours lost in traffic that could have been spent doing better work.

PM Modi’s advisory provided the right moment to make the shift official.

“The best results come from people who are focused and not worn out by a two-hour commute. Adopting a hybrid model is how we build a smarter workplace — one that supports our team and keeps delivering for our clients. PM Modi’s advisory aligned perfectly with the direction we were already heading.”

— Mohit Singh, Founder, DigiBirds360

Real Impact: Less Fuel, Less Traffic, Cleaner Air

India imports close to 89% of its crude oil — a significant portion burned in daily urban commutes. By reducing the number of days its team commutes into the NCR, DigiBirds360 directly contributes to lower vehicle usage, reduced fuel consumption, and less vehicular pollution in the region.

For an agency whose entire work exists online, daily physical presence was never a necessity. The hybrid model simply makes that logic official.

How the Model Works

The hybrid structure gives team members designated work-from-home days while reserving in-person time for sessions that genuinely benefit from it—strategy meetings, client onboarding, brainstorming, and internal reviews.

The digital infrastructure behind it is already in place: project management platforms, cloud-based file access, real-time collaboration tools, and virtual meeting systems that have been part of the agency’s daily workflow for years. For clients, this means faster response times, cleaner feedback loops, and uninterrupted delivery.

DigiBirds360’s clients span Healthcare, Education, BFSI, Automotive, Real Estate, Hotel & Tourism, Lifestyle, and SaaS sectors across India, the UK, the UAE, and Canada—and already engage with the agency through digital channels as a matter of course.

Built for the Future — Agentic AI Products on the Horizon

DigiBirds360 has delivered 200+ projects, generated 1.5 million+ leads, and supported 40+ active brand retainers since FY 2021–25. The agency’s target: driving exponential growth for 500+ brands by 2030.

But what sets the next chapter apart is not just scale—it is the technology being built behind the scenes.

The agency is currently developing a suite of proprietary agentic AI marketing products designed to automate, optimize, and transform how brands approach digital marketing. These are not off-the-shelf tools. They are being built from the ground up by DigiBirds360’s own team, combining years of campaign data, industry expertise, and cutting-edge AI capabilities.

Mohit Singh, Founder of DigiBirds360, shared:

“We are working on AI-powered products that will redefine how brands manage their digital presence—from intelligent SEO automation to agentic systems that can plan, execute, and optimize campaigns with minimal human intervention. We are close to launch, and we believe these products will be a significant step forward—not just for DigiBirds360 but for the broader digital marketing ecosystem in India.”

— Mohit Singh, Founder, DigiBirds360

This development work is fully aligned with PM Modi’s vision of making India a global leader in AI and emerging technologies. As the government pushes forward on its AI Mission and Digital India 2.0 roadmap, agencies like DigiBirds360 that are building indigenous AI products are exactly the kind of innovation the ecosystem needs.

The hybrid work model supports this ambition directly, giving the agency’s development and strategy teams the focused, uninterrupted time that building complex AI systems demands.

Sustaining this ambition requires a team set up to perform at its best, and the hybrid model is part of building that foundation. It also strengthens business continuity, ensuring full operations and client delivery are never dependent on physical office access alone.

Conclusion

DigiBirds360’s shift to a hybrid work model is practical, considered, and timely. Less commuting means less fuel consumed, less congestion on roads, and less pollution in the air. It also means a more focused, productive team — better placed to build, innovate, and deliver results for clients every day.

With proprietary Agentic AI products in development, a 500+ brand growth target by 2030, and a deep alignment with PM Modi’s Digital India and AI Mission vision, DigiBirds360 is not just adapting to the future of work — it is actively building it.

As India accelerates its Digital India journey, DigiBirds360 moves with it: an agency built for the digital age, in every sense of the word.

To partner with DigiBirds360 or explore career opportunities, visit: www.digibirds360.com

About DigiBirds360

DigiBirds360 is a digital marketing agency based in Faridabad, India, specializing in SEO, performance marketing, social media, AI marketing, content marketing, web & app development, influencer marketing, email marketing, and online reputation management.

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

New Delhi [India], May 20: In an ever-evolving global market, constant innovation serves as the bedrock of sustainable growth, enabling organizations to transform traditional business models into agile, future-ready powerhouses. By prioritizing creative problem-solving and the integration of cutting-edge technology, companies can stay ahead of industry shifts and consistently deliver superior value to their stakeholders. 

This commitment to forward-thinking progress is the driving force behind the MGM Group, which has successfully evolved from its logistical foundations into a multifaceted global conglomerate. 

This drive recently led Vice Chairman Mr. M.G.M. Maran to China, where he explored the forefront of construction technology and architectural design. By engaging with industry pioneers like Guangdong-based Rax Dome, the visit focused on how advanced dome structures and modular building techniques can be adapted to enhance the group’s global infrastructure. 

The MGM Group has built a sophisticated, world-class portfolio that delivers a seamless blend of excellence across several vital sectors, all unified by a commitment to innovation and infrastructure development. 

From its foundational roots in logistics and shipping, where the group pioneered mechanized iron ore export technology, to its expansive amusement and leisure division home to the landmark 60-acre MGM Dizzee World the group consistently integrates high-level engineering with customer-centric service. 

This dedication to operational quality extends to the manufacturing and distillery arm, Southern Agrifurane Industries, and the specialized industrial packaging solutions provided by Vital Industries India, both of which maintain a robust market presence. 

Building on this diverse industrial base, the group’s latest strategic partnership with leading Chinese innovators represents a pivotal advancement in infrastructure modernization. By integrating these cutting-edge international insights, the group is not only elevating the physical environment and design standards across its 10,000-room global hospitality network but is also enhancing the technological and structural efficiency of its wider business operations. 

Whether improving the automated manufacturing processes within its factories or refining the guest experience in properties spanning the UK, France, and Singapore, this collaboration ensures that every MGM enterprise from logistics and manufacturing to world-class resorts reflects the absolute pinnacle of modern construction, design, and service excellence. 

MGM Maran says, “Innovation without a robust foundation is fleeting, while static infrastructure is a barrier to future growth. In today’s fast-paced landscape, we view our operational architecture as the backbone of our business, prioritizing a tech-enabled framework that we constantly modernize. We recognize that staying ahead in a global market requires more than just ideas; it demands an infrastructure that is as agile and forward-thinking as the technology powering it.”

By integrating these advanced international insights into a comprehensive development strategy, the group is ensuring that whether a guest is staying in the Scottish Highlands or the Maasai Mara, every property reflects the absolute pinnacle of modern construction, design, and service excellence.

This proactive integration of smart-infrastructure and design-led innovation is not merely about aesthetic updates; As these strategic dialogues transition into real-world applications, MGM group under MGM Maran’s guidance is preparing to implement highly efficient, technologically sophisticated, and visually striking solutions across its global portfolio. 

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

Why India’s Heritage Attars Are the New Beauty-Cabinet Luxury

New Delhi [India], May 20: There is a particular kind of glamour that doesn’t announce itself. It lingers. It trails behind a silk saree as it leaves the room, settles into the collar of a tuxedo long after midnight, and stays on a wrist twelve hours after application. That kind of glamour, increasingly, is being bottled in India — not in alcohol-based sprays, but in concentrated, oil-based attars.

Heritage Delhi fragrance house Zam Zam Perfumers, in the craft since 1991, has unveiled Hayaam — a 20 ml unisex fragrance oil that arrives just as India’s most discerning beauty buyers are rediscovering the attar as the ultimate luxury indulgence.

The Scent of a Leading Lady

Hayaam opens with a soft fruity-floral flourish before settling into a warm bed of woody and amber undertones. The result is a fragrance that behaves cinematically — an entrance, a middle act, and a memorable closing sequence on the skin. Presented in a gold-accented bottle that earns its place on any vanity, it sits squarely in the beauty-luxury bracket, joining a wider renaissance moment for Indian attars among celebrities, stylists, and beauty editors who now admit their signature scent is an oil, not a spray.

Why Beauty Insiders Are Switching to Attars

Longevity that survives a long day on set. Concentrated oils sit on warm pulse points and develop slowly through the day — a backstage favourite for long shoots, weddings, and travel.

A scent that’s yours alone. Attars react with body chemistry rather than projecting in a uniform cloud, so two people wearing the same fragrance will never smell identical. For an industry obsessed with individuality, that’s the dream.

Skin-kind, alcohol-free formulation. Zam Zam’s entire catalogue is 100 per cent non-alcoholic and hygienically prepared — a quiet relief for sensitive skin and anyone who prefers their luxury without the burn.

The Elysian Effect

Hayaam arrives alongside Zam Zam’s flagship Elysian Collection — a premium luxury line that has quickly become the brand’s most talked-about edit. Each Elysian fragrance is named in Urdu or Arabic, and each name carries an emotion the perfumer has tried to translate into scent. Kalimat (‘words’) layers amber, rose, and oudh into the collection’s best-seller. Adab (‘grace’) weaves citrus and florals with a refined Arabic touch and a twelve-hour wear. Ehsas (‘a feeling’) is a clean white-floral that wears like fresh linen. Ilhaam (‘inspiration’) leans smoky and oudh-rich, made for after-parties. And Passion, an oriental floral, is built for moments that demand presence.

Together, Hayaam and Elysian signal a clear shift: India’s luxury fragrance conversation is no longer being led from Paris or Dubai alone. It is being written, increasingly, in Nizamuddin.

From Nizamuddin to Mumbai

Zam Zam Perfumers currently operates flagship stores in Hazrat Nizamuddin, Jama Masjid, and Jafrabad in Delhi, alongside retail in Jammu & Kashmir and a thriving online presence. The house is now preparing to open its first store in the Mumbai region — at Mumbra, Thane — marking its most significant retail expansion to date and bringing the full Elysian Collection within reach of the city that, more than any other, sets India’s beauty agenda.

The Trousseau, Reimagined

As wedding season builds, brides and grooms are reconsidering the trousseau. The imported eau de parfum is no longer the default; the heirloom-worthy attar, in gold-accented packaging, is back in conversation — prized for the way it lingers on a dupatta, layers under jewellery, and travels intimately on warm skin. Hayaam, with its unisex composition and gifting-ready presentation, is built for exactly this audience, with the Elysian Collection offering a tighter, ultra-premium edit for those building a fragrance wardrobe with serious intent.

There is something delightfully old-world about choosing a scent that develops on you over hours rather than arriving in a single spray. It is the same instinct that draws audiences back to slow cinema, hand-loomed textiles, and bespoke jewellery: the desire for craft that takes its time. On current evidence, India’s beauty-luxury consumer is ready for exactly that.

Hayaam (20 ml) and the Elysian Collection are available at Zam Zam Perfumers’ retail stores in Delhi and Jammu & Kashmir, online at zamzamperfumers.com, and shortly at the brand’s first Mumbai-region store at Mumbra, Thane.

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.