I Am Bhojpuriya

Author: Sutun Nayak

  • Revolutionizing Baby Care: A Step into Eco-conscious Future of Diaper Technology

    Revolutionizing Baby Care: A Step into Eco-conscious Future of Diaper Technology

    Mumbai (Maharashtra) [India], April 10: Making a shift towards conscious living and sustainability, Swara Baby Products Pvt. Ltd. has introduced a first-of-its-kind technology in India – a diaper technology that significantly cuts down the use of conventional wood pulp, thus contributing towards preserving trees. Presently, this diaper technology is used in the brand Baby Hug Pro.

    Wood pulp, one of the key elements in manufacturing a diaper, comes from trees like pine and spruce. The innovative design that Swara has introduced reduces wood pulp usage from 100% to approximately 7%. This massive drop is a game-changer in the baby care manufacturing industry and a noteworthy step towards prevention of deforestation. All claims are based on product research/testing, certifications, and industry best practices. Consumers are encouraged to reach out to us if any further details are required. 

    By reducing the use of traditional tree-based material with sustainability as the objective, the company aims to minimize its carbon footprint and preserving natural resources. “Every year, millions of trees are cut down to produce diapers. Our goal is to challenge this norm and offer a diaper that is not only designed for safety but also responsible for the planet,” a Swara spokesperson said.

    Further, this technology creates a diaper, feeling almost like like a garment. One can say that this diaper is similar to a sanitary napkin. It is notable because unlike bulky traditional diapers, these allow babies and toddlers to move freely, promoting better physical development and posture support. According to some studies, bulky diapers can sometimes restrict movement, potentially impacting motor skill development in infants and toddlers. Swara’s design ensures that babies can crawl, walk, and play without discomfort while still benefiting from tested absorption and dryness levels.

    Swara Baby Products Pvt Ltd is the first in India to receive BIS certification for its diaper quality and safety standards. Raising the bar, Swara’s diapers are tested and certified to be free from harmful chemicals, ensuring they are safe for sensitive baby skin. It has been accredited with OEKO-TEX® STANDARD 100 certification which authenticates its superior quality and skin-friendly products.

    “Parents today are more conscious of what goes on their baby’s skin. So brands are also looking for safe, tested alternatives while also contributing to a greener planet. This is exactly what we offer” said a senior product developer at Swara.

    Swara’s initiative is setting a precedent for the baby care industry, proving that innovation and sustainability can go hand in hand. As the brand continues to push boundaries, it offers a vision of a future where baby products leave a lighter footprint on the Earth.

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  • The 25th Edition of Asian Business, Social Forum 2025, And SIT20

    The 25th Edition of Asian Business, Social Forum 2025, And SIT20

    New Delhi [India], April 10: In an era where business landscapes continuously evolve, India is positioned to become the world’s most powerful marketplace, now popularly known as the face of the Global South.

    To acknowledge the potential of the Indian market, the 25th Edition of the Asian Business & Social Forum 2025 and the SIT20 (Saudi Arabia – India – Thailand 20) Conference will be organised by AsiaOne Media Group on April 16, 2025, at Bharat Mandapam, New Delhi.

    The one-day mega summit will be a grand gathering of business and social leaders from India, Europe, Asia, the Middle East, and Africa on a global platform for mutual welfare and collaboration.

    Hosting the platform, AsiaOne Magazine aims to validate limitless collaboration opportunities—through investments, joint ventures, or expansion initiatives — as the region is set to become the most powerful marketplace and a global engine of growth in the next decade.

    ASIAONE Unifying Global Economies

    At the Forum, AsiaOne will unite business and social leaders and diplomats from the participating countries and beyond to discuss strategies for collectively progressing toward a sustainable future.

    The agenda aims to recognise and highlight the significant progress made by those businesses contributing to a more sustainable world and to explore pathways for achieving a sustainable future.

    The summit also aims to recognise the importance of collaborative efforts by business, social, and political leaders while promoting global cooperation, particularly among major developed countries and emerging economies worldwide.

    The forum will unite industrialised and developing nations, offering a strong platform to tackle the urgent issues of international trade, investment, and business partnerships.

    With a focus on unifying diverse economies, the forum aims to drive the discourse on economic cooperation, create pathways for shared prosperity, and redefine business potential within and beyond boundaries.

    As business owners and investors from around the world, including Asia, the Gulf, Africa, and the Americas, gather on a common platform, numerous investment opportunities across various sectors will be explored.

    Some major participating countries at the SIT 20 Conference include Argentina, Malaysia, Tunisia, Jamaica, Montenegro, Peru, Seychelles, Cambodia, Ethiopia, Zimbabwe, Nepal, Mongolia, Iceland, Gambia, Uganda, the Maldives, and Kazakhstan.

    Leaders from various sectors will take centre stage to discuss the essential requirements for achieving excellence and provide actionable solutions through their business endeavours.

    They will tackle the challenges of comprehensive development while fostering a shared vision and propelling growth towards a unified goal of progress.

    Discussing the theme of the Summit, Mr. Rajat Raj Shukal, Global Head and Principal Partner at AsiaOne Magazine and UWG Media, said,

    ABSF is set to become a landmark inter-business forum, playing a crucial role in shaping and strengthening the global framework for business expansion, joint ventures, and cross-border collaborations.

    As a meeting point for twenty of the world’s most significant economies, the forum will unite industrialised and developing nations, offering a powerful platform to tackle the pressing issues of international trade, investment, and business partnerships. Business moguls from various industries will draw on their experience to share through this platform.

    Asian Business Forum, SIT20, AsiaOne, Global Collaboration, New Delhi Summit, Business Leaders, Economic Forum, Bharat Mandapam, Sustainable Development

    Promoting agriculture to empower society, Mr. N.B. Naik, Founder and Managing Director of Shares Bazaar and Founder of Kisaan Parivar, stated, “Every venture I lead is driven by the goal of empowering communities, promoting sustainability, and delivering innovative solutions. I believe in a future where businesses not only succeed but also uplift society. Agriculture is not just an occupation — it’s a pillar of national prosperity.”

    Talking about an enterprising venture, Where2Invest, Mr. Naik said,

    Where2Invest will be one of your most trusted partners in the complex world of financial growth, offering expert guidance to navigate investment landscapes confidently and precisely.

    We specialize in creating personalized investment strategies that align with your unique financial goals, risk tolerance, and time horizons. We are thrilled to present these exciting opportunities to all of you and look forward to meeting you on April 16th at AsiaOne’s event at Bharat Mandapam.

    Backed by purpose rather than merely by popular demand, Dr. Aashish Chaudhry, Managing Director of Aakash Healthcare, is excited to present the policy document.

    “Roadmap to Address Vitamin Deficiency in India,” drafted by ICRIER in association with the ANVKA Foundation. This powerful report sheds light on India’s silent health crisis of Vitamin D deficiency and aims to lead India towards a Vitamin D Kuposhan Mukt Bharat by the year 2047.

    Some other prominent leaders and partners who are looking forward to meeting all the participants and dignitaries include Dr. J. C. Chaudhry, Founder and Chairman of Chaudhry Nummero, and Mr. Ved Mani Tiwari, CEO of the National Skill Development Corporation. NSDC is the skilling partner for this event.

    Additionally, there will be a biography book launch for Mr. Puran Dawar, Chairman of Dawar Group, and a book premiere of “Will AI Dictate the Future?” by Dr. Anton Ravindran, President of Alliance for AI and Humanity (AAIH), Singapore, at the event.

    Some of the participating brands are:

    SBI General Insurance,JK Cement Ltd, Bharti Real Estate, Paytm, Morris Garages India, Maruti Suzuki India Ltd, Hindustan Zinc, TKIL Industries, Renault India Pvt. Ltd., Premier Energies, Rambhajo’s, Hacker India, The Indian Lawyer & Allied Services, Gastro 360 Clinics, Hayer Group, MyDigi Records, Shares Bazaar, Elevance Health Inc, Mahindra Susten, Welspun Living , CASE Group, SLP Sanjay Speech and Hearing Therapy Specialist, Luminous Power Technologies, Hylife Group, Finding Roots HR Consulting, Tenali Double Horse Group, Bajaj Allianz General Insurance, FundsIndia, Learning Links Foundation, GUS Global Services, Aspect Global, Neyyar Medicity & Loka Medicity, Bu Abdullah Investment Group, Kirby Building Systems & Structures, Cad Mech Engineering, Institute of Rural Management Anand, Swam Pneumatics, Acer India , VEN Consulting India, EIILM – Kolkata, Dholera Worldmark LLP, Gandour India, Petromin Corporation, National Skill Development Corporation (NSDC), Meraki Projects India, Aakash Healthcare Super Speciality Hospital, Masters Logistics Solutions Group, Nitya Capital, Serene Pharma, BNW Developments, Vidya University, Alliance for AI & Humanity (AAIH), Abdul Samad Al’Qurashi Group, Lingel Windows & Doors Technologies, CrudeChem Technology Inc., Neo Wealth & Asset Management, Neo Asset Management Pvt. Ltd., Chaudhry Nummero, Kesavardhini Products, Prapus Systems Pvt Ltd.  , GLS University, Solis Hygiene Private Limited, Brindavan Group of Institutions, Dawar Group, Essentia Environments, White Lotus Group, Datta Power Infra Private Limited, Sami-Sabinsa Group, Divine Vision Infratech Pvt. Ltd., Oak & Stone, Anantam Clubs and Resorts, Priyadarshani Group of Schools, and others.

    About AsiaOne

    AsiaOne is a leading international media house and the only business and news magazine with a presence in over 16 countries across Asia, the Middle East, the Americas, and Africa. Renowned for its rigorous three-phase research methodology, supported by independent jury evaluations and extensive polling, AsiaOne has earned its reputation as the “Business Oscars” of the industry.

    With an extensive multimedia presence encompassing magazines, coffee table books, television broadcasts, and international business summits, AsiaOne engages over 38 million viewers across 30 countries and holds a distinguished spot in the World Book of Records UK for its substantial impact.

    The platform has pioneered the research-based listing of brands and leaders, further amplifying its influence through national and international summits, awards, and various digital mediums, consistently showcasing some of the world’s most remarkable leaders.

    To learn more about the event, research and the greatest brands and leaders, visit www.theworldsgreatestbrands.com

    www.theasiasgreatestbrands.com

    www.theindiasgreatestbrands.com

    www.asiaone.co.in and www.asiaone.me

    or call us at +91-011 43281162 68 or write to us at global@asioane.co.in, dubai@asiaone.co.in, singapore@asiaone.co.in, and india@asiaone.co.in

  • Yokogawa Launches OpreX Plant Stewardship

    Yokogawa Launches OpreX Plant Stewardship

    Tokyo [Japan], April 10: Yokogawa Electric Corporation (TOKYO: 6841) announces the launch today of OpreXTM Plant Stewardship, the most comprehensive lifecycle service program in the company’s OpreX Sustainable Maintenance family, to support customers in achieving and sustaining operational excellence.

    OpreX Plant Stewardship offers a tailored, performance-based approach that strategically addresses the ever-evolving challenges faced by customers, enabling them to mitigate risks, effectively manage operational challenges, and achieve key performance indicators across all levels of their organization. OpreX Plant Stewardship is available in all regions outside of Japan.

    Development Background

    With the acceleration of plant complexity, IT/OT integration, cybersecurity threats, and a shortage of skilled resources, traditional product-centric maintenance methods are no longer sufficient. In response to these issues, Yokogawa has expanded its lifecycle services portfolio with a program that ensures service performance across systems, field instruments, analyzers, software, and applications.

    Main Features

    1. A customer-centric lifecycle approach

    OpreX Plant Stewardship is a service program designed through a strategic framework to drive long-term operational excellence. By proactively and systematically addressing risks and challenges, organizations can align their operational strategies with business objectives. Through this approach, Yokogawa works closely with various stakeholders across different levels of the customer’s organization, helping customers navigate complex demands and ultimately find the economic optimum that balances performance, cost, and sustainability.

    2. Comprehensive coverage of five dimensions

    Leveraging decades of domain expertise, Yokogawa’s service approach is built to provide coverage on five essential dimensions that drive a well-operated, efficient, and resilient business throughout the plant lifecycle:

    • Safety & security: Ensuring robust operational safety and cybersecurity measures are in place
    • Reliability & availability: Eliminating plant disruptions and improving equipment reliability
    • Regulatory compliance: Ensuring compliance with evolving industry regulations while supporting relevant Sustainable Development Goals
    • Operational efficiency: Enhancing process efficiency and reducing waste
    • Investment efficiency: Optimizing asset investments to maximize long-term value

    3. Four-step process for continuous engagement

    The four-step engagement model ensures effective collaboration with customers:

    • Identify: Understanding customer challenges, priorities, and operational risks through an assessment model
    • Assess: Evaluating which services and solutions are best tailored to address customer pain points and achieve their operational goals, and crafting a tailor-fitted, long-term collaboration proposal
    • Control: Ensuring seamless and effective global delivery of the services and commitment to high-quality output
    • Review: Continuously supporting customers through long-term engagement and improvements, utilizing a structured feedback loop to ensure ongoing performance alignment and adaptation to evolving operational needs

    Major Target Markets

    Oil and gas, petrochemicals, chemicals, renewable energy, power, pulp and paper, pharmaceuticals, food, mining, iron and steel, water distribution, and wastewater treatment

    Applications

    • Risk-based performance assessment and improvement
    • Lifecycle management and mitigation strategies
    • Maintenance and reliability enhancement
    • Compliance support and regulatory alignment
    • Operational performance optimization

    More Information

    OpreX Plant Stewardship

    Webpage URL: https://www.yokogawa.com/solutions/products-and-services/lifecycle- services/sustainable-maintenance/oprex-plant-stewardship/

    About OpreX

    OpreX is the comprehensive brand for Yokogawa’s industrial automation (IA) and control business. The OpreX name stands for excellence in the technologies and solutions that Yokogawa cultivates through the co-creation of value with its customers, and encompasses the entire range of Yokogawa’s IA products, services, and solutions. This brand comprises the following five categories: OpreX Transformation, OpreX Control, OpreX Measurement, OpreX Execution, and OpreX Lifecycle. OpreX Plant Stewardship is an OpreX Sustainable Maintenance family solution in the OpreX Lifecycle category. For its development of products, services, and solutions in this category, Yokogawa tapped its extensive experience in working closely with customers to optimize operations and maintenance over the entire plant lifecycle.

    About Yokogawa

    Yokogawa provides advanced solutions in the areas of measurement, control, and information to customers across a broad range of industries, including energy, chemicals, materials, pharmaceuticals, and food. Yokogawa addresses customer issues regarding the optimization of production, assets, and the supply chain with the effective application of digital technologies, enabling the transition to autonomous operations.

    Founded in Tokyo in 1915, Yokogawa continues to work toward a sustainable society through its 17,000+ employees in a global network of 126 companies spanning 60 countries.

    For more information, visit www.yokogawa.com

    The names of corporations, organizations, products, services and logos herein are either registered trademarks or trademarks of Yokogawa Electric Corporation or their respective holders.

    Media queries – Krescendo Communications 

    Yokogawa Electric Corporation

    PR Section, Integrated Communications Center, Marketing HQ Yokogawa-pr@cs.jp.yokogawa.com

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  • Breaking Barriers Mrs Bhuvaneshwari Ramesh Kumaar Wins International Social Responsibility Award 2025

    Breaking Barriers Mrs Bhuvaneshwari Ramesh Kumaar Wins International Social Responsibility Award 2025

    Chengalpattu (Tamil Nadu) [India], April 10: Strength, perseverance, and an unyielding commitment to social service define the journey of Mrs. Bhuvaneshwari Ramesh Kumaar. Her recent achievement—being awarded the “International Social Responsibility Award – 2025” by the International Award Forum (IAF) on April 3rd’ 2025, which is a testament to her dedication to empowering communities and fostering wellness across the globe. This prestigious international recognition is conferred by IAF, the world’s leading award forum, operating under the esteemed Nobel World Records brand.

    A Life Shaped by Determination and Leadership

    Born on July 27, 1987, into an upper-middle-class family, Mrs. Bhuvaneshwari grew up with strong leadership values instilled by her parents, Mr. Subramani (VAO) and Mrs. Vijayalakshmi. From an early age, she exhibited exceptional leadership qualities, excelling in academics and school activities. Encouraged by her principal, she took charge of various events, scripting and delivering speeches, setting the foundation for her inspiring journey.

    Although she was offered an M.Sc. opportunity at Queensland University, she chose to prioritize family life after marriage. However, her destiny had something much greater in store.

    From Personal Struggles to a Global Impact

    After the birth of her children, Mrs. Bhuvaneshwari faced significant health challenges, leading to weight gain. With unwavering support from her husband, Mr. Ramesh Kumar, she turned to yoga—a decision that would transform not only her life but the lives of thousands. Under the guidance of Vethathri Maharishi, she embarked on a path of self-discovery and enlightenment, reducing her weight from 110 kg to 75 kg and unlocking a passion for yoga and social service.

    She pursued higher studies in M.A. Yoga, Psychology, Guidance & Counseling, and Yoga Therapy, deepening her expertise in Shatkriyas, Face Yoga, Tantric Yoga Mudras, and Reiki. Her journey was no longer just personal; it had become a mission to uplift others through holistic wellness.

    A Visionary Leader in Social Service and Yoga

    Driven by an insatiable thirst for knowledge and service, Mrs. Bhuvaneshwari has impacted countless lives through her initiatives:

    • Trained 500+ school children in physical exercise and yoga asanas.
    • Delivered motivational and awareness speeches in schools, counseling young girls.
    • Served as President of the Inner Wheel Club of Maraimalai Nagar and an active Rotary Club member.
    • Organized medical camps, including mammography screenings, free cardio check-ups, and blood donation drives.
    • Adopted a village and constructed a children’s park, bringing joy and opportunities to underprivileged children.
    • In 2023, she made a mark on the international stage by participating in the Nobel World Records’ yoga event, earning the title “Yogacharya” and securing her role as Board Member of Chengalpattu District under the Tamil Nadu Yoga Federation. This event ignited an even greater ambition within her.

    A Historic Victory by a Woman: The Nobel World Record Attempt in Yoga

    On March 30, 2025, Mrs. Bhuvaneshwari Ramesh Kumaar orchestrated a Nobel World Record Attempt, marking a historical victory by a woman in the realm of yoga and social service. Gathering 500 children in Chengalpattu District, she led an unprecedented event that not only set a world record but also reinforced the power of determination, leadership, and community-driven efforts.

    Despite facing significant hurdles and setbacks, she remained undeterred. With the unwavering support of her husband, Mr. Ramesh Kumar (President, Rotary Club of Maraimalai Nagar), and Rotary District Governor 3231, she turned obstacles into stepping stones, ensuring the event’s resounding success. Her perseverance earned her the esteemed “Yoga Kalaimamani” award, further solidifying her legacy.

    A Testament to Strength and Social Responsibility

    Receiving the “International Social Responsibility Award – 2025” is more than an accolade—it is a recognition of resilience, passion, and the courage to make a difference. Her ability to merge yoga with social service has created a lasting legacy, inspiring individuals worldwide to embrace wellness and humanitarianism.

    “This accomplishment is the culmination of two years of hard work, dedication, and perseverance. I am thrilled to have reached this milestone and deeply grateful for the unwavering support of my family, mentors, and well-wishers. Through this journey, I have gained valuable lessons that have shaped me into a more confident and resilient individual. This award is not just for me but for everyone who believes in the power of social responsibility and holistic wellness,” said Mrs. Bhuvaneshwari Ramesh Kumaar.

    About International Award Forum (IAF)

    The International Award Forum (IAF) is a globally recognized platform that honors excellence in various fields. Operating under Nobel World Records, IAF celebrates individuals and organizations that make significant contributions to society.

    A Call to Action

    Mrs. Bhuvaneshwari’s journey serves as a beacon of hope and motivation, proving that passion, perseverance, and service can create a lasting impact. Her historic victory and unwavering commitment to social responsibility set an inspiring example for future generations.

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  • N. Keerthana Appointed as Organizing Secretary for 2nd Aari Reunion

    N. Keerthana Appointed as Organizing Secretary for 2nd Aari Reunion

    Bangalore (Karnataka) [India], April 10: In a proud and historic announcement, Mrs. N. Keerthana has been appointed as the Organizing Secretary for the prestigious 2nd International Aari Workers Conference – 2025, which will be held in August 2025 at Bangalore, Karnataka.

    This significant appointment has been jointly recognized by the Karnataka Aari Workers Council and the Indian Aari Workers Federation (IAWF) – the world’s first official federation exclusively for Aari artisans.

    Following the overwhelming success of the inaugural edition in Tamil Nadu, the selection of Bangalore as the host city for the 2nd conference marks a historic moment for Karnataka, bringing national and international attention to the region’s contribution to the traditional arts and women-led entrepreneurship.

    Highlights of the 1st International Aari Workers Conference – 2025 (Held on March 9, 2025 – Virudhunagar, Tamil Nadu)

    1. Historic Milestone:

    First-ever international-level conference exclusively for Aari workers, marking the launch of the Indian Aari Workers Federation (IAWF) – the world’s first Aari artisan federation.

    2. Massive Participation:

    Over 5,000 participants – including 3,000+ women on-site and 2,000+ online attendees – joined the event from across India and overseas.

    3. Women Empowerment Focus:

    Celebrated women-led entrepreneurship, rural artisan empowerment, and provided a voice to thousands of skilled yet unrecognized women artisans.

    4. Skill Recognition & Certification:

    Launched the Certified Aari Artisan (CAA) syllabus – a rural-friendly, regional-language training program for skill development and livelihood generation.

    5. Cultural Pride & Economic Vision:

    Emphasized the value of traditional embroidery as both a cultural heritage and economic opportunity, with a goal to uplift 1 lakh+ Aari artisans across India by 2030.

    6. Media & Public Attention:

    Widely covered in media as a pioneering movement for social and economic justice in the handcraft and textile sector.

    Dr. Aravind Lakshminarayanan, National President of the Indian Aari Workers Federation, shared:

    “Mrs. Keerthana’s appointment reflects our commitment to empowering capable, grassroots leaders who are passionate about artisan welfare. The Bangalore conference will not only build on the foundation we laid in Tamil Nadu but will also create history in Karnataka by turning the spotlight on women artisans from across the globe.”

    The upcoming conference in Bangalore is expected to bring together thousands of Aari workers, trainers, social leaders, entrepreneurs, and policymakers under one platform for knowledge exchange, training, and cultural celebration.

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  • The Centrum Lucknow Gears Up for MS Dhoni’s CSK After Mumbai Indians Grand Welcome

    The Centrum Lucknow Gears Up for MS Dhoni’s CSK After Mumbai Indians Grand Welcome

    Lucknow (Uttar Pradesh) [India], April 9: IPL giant Mumbai Indians were recently given a grand and culturally rich welcome at Lucknow’s iconic five-star hotel, The Centrum. Traditional itar, fresh garlands, and mesmerizing Kathak dance performances set the tone for a Nawabi-style reception that showcased the cultural elegance of the city.

    As the Mumbai Indians team arrived at The Centrum in early April, hotel staff greeted them with waving flags at the porch and uplifting Sitar and Tabla notes that created an unforgettable first impression. Once inside the lobby, rose petals showered from above, Mogra flower bracelets were tied, and live Kathak performances added grace and grandeur to the arrival ceremony.

    To elevate the welcome even further, a lavish cricket-themed refreshment spread awaited the team in the lobby. As a unique twist, each player was served a tender coconut embossed with the Mumbai Indians logo, setting the tone for an experience blending luxury with creativity. The team was in town to play against the Lucknow Super Giants on April 4 at the Bharat Ratna Shri Atal Bihari Vajpayee Ekana Cricket Stadium, a match that saw the home side clinch a 12-run win.

    Throughout their stay, Mumbai Indians enjoyed top-tier hospitality with specially curated menus, planned with input from the team’s management. A grand breakfast buffet included fresh juices like ABC (Apple-Beetroot-Carrot) with ginger, coconut water, avocado toast, salads, and a cage-free egg counter serving sunny side ups, over-easy eggs, poached eggs, and spicy Parsi-style Akuri. Other offerings included imported cheeses, assorted meat cuts, flavored yogurt, and smoothies with chia seeds and berries. To offer a taste of Awadh, the traditional Nalli Nihari served with sheermal was included. A live flute performance added a soulful touch to the morning meal.

    Dinner was no less extravagant. The spread featured New Zealand lamb chops with polenta, pan-seared fish, crispy baked chicken, char-grilled asparagus with parmesan shavings, quinoa with maple dressing, Udon noodles tossed in Kung Pao sauce, and Thai curry with jasmine rice. The chefs also ensured the team got a taste of the city’s legendary kebabs—Galawat with Ulta Tawa Paratha, Raan-e-Akbari, and Shammi. Desserts like Tiramisu, Shahi Tukda, and Malai Kulfi were followed by traditional meetha paan, rounding off the royal experience. Arjun Tendulkar, player for Mumbai Indians and son of cricket icon Sachin Tendulkar, was reportedly a fan of the hotel’s signature biryani.

    Now, all eyes turn toward MS Dhoni and the Chennai Super Kings, who are expected to be the next high-profile guests at The Centrum. The city eagerly awaits the arrival of Thala Dhoni and his team, who will face off against Lucknow Super Giants on April 19. The Centrum is expected to recreate its signature Nawabi hospitality for the yellow brigade, much like it did for MI.

    With five more IPL matches to be hosted at the Ekana Stadium, teams including Gujarat Titans, Chennai Super Kings, Delhi Capitals, Royal Challengers Bangalore, and Sunrisers Hyderabad will be seen in action on April 12, April 14, April 22, May 9, and May 18, respectively.

    The Centrum has previously played host during marquee events like the G20 Summit, Global Investors Summit, and the grand Ram Mandir Pran Pratishtha Ceremony, making it the preferred address for luxury, culture, and class in Lucknow.

    The Centrum Lucknow
    Arjun, the son of the legendary cricketer Sachin Tendulkar shared his Biryani Status on Instagram

    “We take immense pride in hosting our esteemed guests — whether it was during the G20 Summit, the ICC Cricket World Cup, or the current IPL teams like Mumbai Indians. Our commitment has always been to deliver world-class hospitality infused with the rich cultural essence of Lucknow,” said Sarvesh Goel, Chairman of Mansingh Goel Group and Promoter of The Centrum, during a brief interaction with the media.

    Built in 2021 under the visionary leadership of Sarvesh Goel, Chairman of the Mansingh Goel Group and promoter of The Centrum, the hotel stands as a glowing symbol of “Vocal for Local.” Every element used in the hotel’s construction and décor holds local significance, making it not just a hotel, but a living embodiment of Lucknow’s soul.

    Sarvesh Goel, who has also stepped into filmmaking through his banner AND Productions for Bollywood film production, is known for his growing celebrity connections and cultural engagements beyond hospitality.

    A proud product of PM Modi’s Make in India campaign and a successor of the UP Investor Summit 2018, The Centrum boasts 162 rooms, suites, and villas. It is home to three fine-dining restaurants, four state-of-the-art boardrooms, and multiple banquet and lawn venues, ideal for both intimate and large-scale events.

    The Centrum is a flagship lifestyle venture by Anahita Hospitality LLP under the Mansingh Goel Group, which also has diversified interests in education, agriculture, rice milling, cold storage, brickfields, coal, and food grain trading across Uttar Pradesh.

    As the stage sets for Dhoni and his team to arrive in Lucknow, one thing is certain—The Centrum is ready to welcome CSK in true Nawabi style.

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  • Fort City Brewing and BYG BREWSKI Brewing Company Collaborate on Limited- Edition Cold IPA

    Fort City Brewing and BYG BREWSKI Brewing Company Collaborate on Limited- Edition Cold IPA

    New Delhi [India], April 10: Two of India’s most awarded microbreweries—Fort City Brewing (Delhi) and BYG BREWSKI Brewing Co. (Bengaluru)—have joined forces to release a limited-edition Cold IPA, launching in both cities this April.

    The collaboration was sparked by their recent wins at the 30 Best Bars Awards 2024, where Byg Brewski Brewing Company, Hennur Bangalore won People’s Choice Microbrewery or Taproom 2024  and Fort City Brewing, New Delhi was awarded Best Microbrewery or Taproom 2024. Public demand for a collaboration followed—prompting the breweries to answer with this Cold IPA.

    About the Beer

    The Cold IPA style is a modern hybrid that offers the crispness of a lager with the bold aroma and bitterness of an IPA.

    • Hops: Motueka & Galaxy (NZ Hops)
    • Malt: Castle Malting (Belgium)
    • Yeast: E30 by Fermentis for high attenuation and dryness
    • ABV: 6.5%
    • IBU: 40

    “This beer is clean, hoppy, and brewed for drinkability—it reflects both our brewing philosophies,” said Gautham Gandhi, Co-founder of Fort City Brewing.

    “Our customers love bold, hop-forward beers. We knew a Cold IPA would resonate,” added Ajay Gowda, Director, BYG BREWSKI Brewing Co.

    “It’s lovely to see brands go beyond the awards night and give back to the consumer and the industry in such a creative way—a co-created brew that can be enjoyed at both outlets located at opposite ends of the country. This is the first such cross-collaboration stemming from our awards in the past five years, and we’re excited to see more players take the lead in the future.” said Vikram Achanta, 30 Best Bars.

    Why It Matters

    BYG BREWSKI, located in Hennur, Sarjapur and Yeshwanthpur , Bengaluru, serves over 30,000 liters of craft beer monthly, making it one of India’s largest brewpubs by volume.

    IPAs consistently rank as one of their top-performing styles in sales and customer feedback.

    Fort City Brewing has built a reputation in Delhi for contemporary beer styles and precision brewing techniques.

    Launch Events

    • April 11 – BYG BREWSKI, Hennur, Bengaluru
    • April 12 – Fort City Brewing, Delhi

    The beer will be available on tap for a limited time only.

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  • AppX Exits Science and Fun and Other Creator Ventures

    AppX Exits Science and Fun and Other Creator Ventures

    New Delhi [India], April 10: AppX has officially exited all creator-led businesses, including its investment in the popular YouTube channel Science and Fun.

    AppX has divested its stakes, enabling a smooth exit for five major educational YouTube channels, including Science and Fun, ISAC, Theory of Physics, BioGuru, and Physics by Pankaj Sir, reaching millions of subscribers.

    This strategic move is aimed at strengthening the company’s focus on B2B services, ensuring neutrality, and eliminating potential conflicts of interest in the industry.

    “As we grow more into the B2B realm with creators, we have decided to cut off all our investments from the creator space. We are ending this on a very good note with all the creators, however, we believe there is a lot of room for growth in the B2B segment for us, and we want to maintain our neutrality in this domain.” – Sameer Sadana, CEO of AppX.

    Background

    Over the past decade, the creator economy has witnessed a significant shift, with many YouTubers expanding beyond ad revenue to monetize their expertise through premium content such as online courses. Recognizing this evolving trend, AppX played a pivotal role in enabling creators to scale their ventures by providing essential financial and operational support.

    To facilitate this transition, AppX offered initial capital to YouTubers, covering critical aspects such as Course Production, Hiring Teams, Managing Operations, Office Setup and Technology Infrastructure. AppX would retain a stake in course revenue and the YouTube channels in exchange for this, offering creators financial support while managing business complexities, allowing them to focus on high-value content.

    Why AppX Decided to Exit the Creator Investment Space?

    • Competitor Concerns – As AppX invested in YouTube channels, some B2B partners raised concerns about potential conflicts of interest, despite the company maintaining ethical business practices.
    • Strengthening Neutrality – To ensure industry-wide trust and maintain an unbiased position, AppX made the strategic decision to step away from direct creator investments.
    • Clearer Business Focus – B2B solutions provide greater scalability and align more effectively with AppX’s long-term vision for sustainable growth and innovation.

    Seamless Transition, Stronger Future

    As of April 2025, AppX is completing its divestment from five major YouTube education channels, refocusing entirely on B2B growth. This move allows AppX to innovate in digital solutions while ensuring that creators regain full control of their content and revenue.

    • Science and Fun – Engaging science content for all ages and k-12 students.
    • ISAC NMS – In-depth iit jee education.
    • BioGuru – Comprehensive biology education for Neet.
    • Physics by Pankaj Sir – High-quality physics instruction for regional boards.

    AppX facilitated a smooth divestment, enabling creators to regain full ownership and scale independently. With no disruption to content or engagement, this move reinforced AppX’s commitment to a responsible exit. Now fully focused on B2B solutions, AppX is driving innovation to support businesses and creators, marking a new phase of growth.

    What’s Next for AppX?

    As AppX transitions to a fully B2B model, it aims to be a leading technology partner for creators, educators, and businesses. The focus is on custom mobile apps, SEO-optimized websites, and scalable learning platforms with AI-driven engagement, secure payments, and advanced analytics. By embracing B2B, AppX is driving innovation, fostering trust-based partnerships, and shaping the future of digital content and online education.

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  • IAAPI Names New Office Bearers for 2025-26 at Amusement Industry Maha Kumbh

    IAAPI Names New Office Bearers for 2025-26 at Amusement Industry Maha Kumbh

    Mumbai (Maharashtra) [India], April 10: The IAAPI Expo 2025, referred to as the Maha-Kumbh of the Amusement Industry, marked a significant event as IAAPI announced its new leadership for the 2025-26 term.

    Stepping into key leadership roles, Mr. Ankur Maheshwary has been appointed the new Chairman, with Mr. Prashant Kanoria as the 1st Vice Chairman and Mr. Maneesh Verma as the 2nd Vice Chairman. As the leadership transitions on April 1, 2025, Mr. Shrikant Goenka, the current Chairman, reflects on a tenure marked by transformational achievements.

    His leadership has propelled IAAPI to new heights of brand visibility, policy advocacy, and industry-wide influence. From a revitalized brand identity to enhanced technology adoption and an improved expo experience, his vision has reshaped IAAPI’s position in the amusement and attractions sector. When Mr. Goenka took the helm, the world was still recovering from the aftermath of the COVID-19 pandemic.

    IAAPI members encountered financial difficulties, operational challenges, and an unpredictable future. The industry was in crisis mode, striving to regain its footing after years of losses.

    Under his leadership, IAAPI not only stabilized but also emerged stronger than ever. His tenure witnessed unprecedented policy advocacy alongside the Tourism Ministry, establishing a roadmap for government collaboration and industry growth.

    One of the most remarkable achievements under his leadership has been IAAPI’s rebranding and digital transformation, making it a modern, dynamic, and future-ready association. The largest IAAPI Expo, which saw record-breaking visitor turnout, is a testament to the strong foundation he has laid.

    As IAAPI progresses with its newly appointed leadership, the association continues to strengthen its vision, renew its strategy, and pursue ambitious goals for the future.

    The foundation established under Mr. Goenka’s leadership will act as a launchpad for even greater success, ensuring that IAAPI remains a prominent voice in the global amusement industry. His contributions and expertise will, without a doubt, continue to influence IAAPI’s journey forward significantly.

  • Preety Bhalla Invites The Divine Souls To A Transcendental Journey With Her New Masterpiece – Fakiri

    Preety Bhalla Invites The Divine Souls To A Transcendental Journey With Her New Masterpiece – Fakiri

    Mumbai (Maharashtra) [India], April 10: The ethereal voice that has long echoed through the corridors of spiritual devotion and musical excellence, Preety Bhalla, returns with her latest offering, “Fakiri,” a soul-stirring symphony for seekers of light, truth, and transcendence.

    This Sufi song, composed and sung by Preety Bhalla, brings the timeless poetry of Sant Kabir Das to life with a fresh twist. It blends deep spiritual verses with trippy vibes, groovy rhythms, and new-age electronic sounds. This unique mix appeals to both modern youth and lovers of timeless classics who cherish depth, devotion, and rich musical heritage, bridging generations through rhythm and wisdom.

    With celestial melodies entwined with Preety Bhalla’s mesmerising vocals, Fakiri transports listeners into a realm where the self dissolves, and only love remains. The lyrics, steeped in mysticism and longing, echo the teachings of the great Sufi saints, where the annihilation of ego births the true awakening. It is a ballad of divine madness, of losing oneself only to be found by the Beloved.

    Speaking of her latest creation, Preety Bhalla shares, “Fakiri is a feeling, a way of life. It is my humble tribute to the path of divine love, of living beyond material illusions, and embracing the ecstatic truth of the soul’s journey”_

    From the first note to the last breath of the track, Fakiri unfurls like a silken prayer – powerful, gentle, and profound. This musical sanctum resonates with the fragrance of Ishq-e-Haqiqi (divine love)

    Watch the song here-

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