I Am Bhojpuriya

Author: Sutun Nayak

  • Prolock, PL200 Access Control System by Hafele

    Prolock, PL200 Access Control System by Hafele

    New Delhi [India], February 21: Prolock, the electronic access control and identification system by Hafele makes it simpler to organize effective procedures for hotels, providing maximum convenience for guests and operators. This system replaces your old room keys with keyless access that allows you to integrate all of your own and your guest’s security needs into one stylish, energy efficient and reliable package. Easily scalable access points, any number of users and locking plans coordinated with individual requirements, in combination with our comprehensive on-site service, bring to life a customized access control management system, engineered by Hafele.

    With the Prolock PL 200, you can achieve seamless aesthetics and robust utility. Along with its minimalist build, this premium lock offers impressive functionality, providing optimum ease to the user as well as the operator.

    Established as a wholly owned subsidiary of Hafele Global network, Hafele India has been operating in India since 2003. An authority in the field of architectural hardware, furniture and kitchen fittings and accessories, the company also has a strong presence in synergized product categories like Home Appliances, Interior and Furniture Lighting, Sanitary Solutions, and Surfaces positioning itself as a complete solution provider for interior solutions in India and South Asia. Hafele India has a strong nation-wide presence through its offices and design showrooms spread across the country. The showrooms function as a one-stop-shop for all home interior and improvement needs – from providing in-depth technical advice to kitchen and wardrobe designing services through a team of experts.

    Log onto hafeleindia.com/en/info to find the nearest

    Hafele showroom or design centre.

    Website: hafeleindia.com

    Customer Care Toll Free: 1800 266 6667

    Customer Care WhatsApp: +91 97691 11122

    Customer Care Email ID:customercare@hafeleindia.com

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  • WoCO enters into luxurious, sustainable commercial spaces to redefine the workspace environment

    WoCO enters into luxurious, sustainable commercial spaces to redefine the workspace environment

    New Delhi [India], February 20: WoCO (World of Cool Offices), a boutique workspace development company, has launched a luxurious commercial space for setting a new benchmark in workspace leasing. The launch marks the venture of the company into the real estate sector, where it aspires to become the ultimate destination for businesses seeking a premium and prestigious office environment.

    Guided by its core philosophy of Smart, Suave, and Sustainable design, WoCO creates workspaces that blend cutting-edge technology, refined aesthetics, and environmental consciousness. Its latest development, WoCO One, is a testament to this vision—an iconic Grade A commercial building that seamlessly integrates world-class amenities with sustainable solutions. Designed to inspire productivity and well-being, it prioritises comfort, convenience, and efficiency, setting a new paradigm for modern office environments.

    Situated at the prime NH-8 intersection in Gurugram, WoCO One enjoys excellent connectivity to renowned hotels, transit hubs, and commercial centres, making it a highly strategic location for businesses.

    Built with a commitment to sustainability, the building has been awarded the prestigious IGBC Platinum rating. It incorporates smart building technologies and eco-friendly design principles, including optimal natural lighting, energy-efficient ventilation, and high-performance VRVs. With a robust 45 KW solar power capacity, provision for zero liquid discharge, and dedicated EV charging stations, WoCO One significantly reduces its environmental footprint while enhancing operational efficiency.

    Speaking on the occasion, Angad Singh Pasricha, Founder of WoCO, said, “The opening up of a new facility marks a new beginning for WoCO. Working towards elevating the offering of luxury workspaces, we are committed to bring about the confluence of elegance, innovation, functionality, and sustainability in one place. At WoCO we harbour the vision to create a niche for distinctive architectural structures exhibiting grandiose in the real estate market and the launch of the new building is a testament to our commitment.”

    Elaborating on the same, Anand Sharma, Design Director of WoCO, said, “As architects, our vision is to create workspaces that embody the ‘spirit of design panache.’ In the quest, we seek sophistication that resonates with the diverse needs of workspace environments and solutions that convey sustainability as the cornerstone of the design approach. Beyond architects, we are also recognized as developers, who pride ourselves on ‘walk the talk’ that brings about the confluence of silent satisfaction and creative contentment.”

    Adding to this, Goonmeet Singh Chauhan, Design Director of WoCO, stated, “We were keen to create an iconic showstopper and therefore chose to design the whole building like a giant white picture frame. Endless research helped us to zero in on the white terrazzo stone, which we’ve employed as a cladding material. The result is a stunning white edifice, standing crisply like a sovereign in white! The horizontal plane is entirely comprised of shades of grey with resplendent greenery jumping out of all corners and crevices along the perimeter. It has turned out to be a very refreshing building—luxury with delight!”

    The development of the premium building was done under the guidance of leading industry players such as Design Forum International, Bobby Mukherjee Architects, Avante Facades, BMSF Designs, and Bikramjiet Kukreja, who all came together to create this grand architectural landmark.

    About WoCO

    WoCO (World of Cool Offices) is a boutique office space development company dedicated to redefining commercial real estate through excellence, iconicity, and customer delight. WoCO One, the company’s flagship development, embodies its core values of Smart, Suave, and Sustainable design, delivering Grade A commercial spaces that seamlessly blend cutting-edge technology, luxury, and eco-consciousness. Strategically located and meticulously designed, WoCO’s workspaces foster innovation, productivity, and well-being while setting new benchmarks in sustainable and premium office environments.

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  • Genomics Unveiled: India’s Path To Precision Medicine

    Genomics Unveiled: India’s Path To Precision Medicine

    New Delhi [India], February 21: In a densely populated nation like India, delivering personalized healthcare demands extraordinary commitment. Despite the rise of specialty hospitals, only 5% of the population has access to advanced diagnostic tests, according to Statista. This stark gap is what Yoda Diagnostics aims to bridge.

    A Life-Saving Story of Genomics in Action

    Prof. Mridula Sharma, a retired college principal, battled a life-threatening arrhythmia unresponsive to conventional treatments. After exhausting standard medications, her cardiologist recommended genomic testing. Yoda Diagnostics’ PGx—Cardiovascular panel sequencing revealed a mutation in the MYH7 gene, a known cause of hereditary heart disease. This insight led to targeted therapy, stabilizing her condition and significantly improving her quality of life.

    Had Prof. Sharma lacked access to such diagnostics, her fate could have been different. While genomics is mainstream in countries like the US, Yoda Diagnostics was founded to bring this transformative power to India and democratize genomic healthcare.

    The State of Genomics in India

    Since the first human genome was sequenced in 2003, costs and time have plummeted. Today, sequencing can be completed in a day at a fraction of its original cost. Yet, precision medicine in India remains underutilized due to cost barriers, limited infrastructure, and regulatory constraints.

    “Precision medicine is not a futuristic ideal; it’s a present-day necessity,” asserts Dr. Shaik Mohammed Naushad, Chief Scientific Officer at Yoda Diagnostics. The company offers a range of testing panels—from oncology to rare disease diagnostics—tailored for Indian patients. However, limited insurance coverage means the financial burden often falls on patients, making these life-saving advancements inaccessible for many.

    Bridging the Gap: Yoda Diagnostics’ Commitment to Accessible Genomics

    Despite the global genetic testing market surpassing $17 billion, India’s share remains modest at around $60 million. Yoda Diagnostics aims to change this by delivering precise, affordable, and globally benchmarked genetic testing solutions.

    Establishing a state-of-the-art genomic lab in Hyderabad was no small feat. Founder Sudhakar Kancharla, inspired by American diagnostic models, sought to replicate their advanced framework in India, focusing on accessibility and affordability.

    “For India, we need more than technology; we need accessibility and affordability,” says Kancharla, who previously established diagnostic labs and IT companies in the US. His vision extends beyond diagnostics—he advocates for genomic health as a standard component of patient care.

    Leading the Charge: Innovation, Quality, and Patient Care

    Yoda Diagnostics specializes in oncology panels, cardiovascular diagnostics, and rare disease panels. The company collaborates closely with clinicians to deliver precise, actionable results, adhering to global accreditation standards like NABL and ICMR. Their proprietary tools, designed per ACMG guidelines, provide germline and somatic genetic analysis with unmatched precision.

    Founder’s Vision: A Personal Journey to Precision Medicine

    Sudhakar Kancharla’s journey is both inspiring and personal. Born and raised in India, he pursued molecular biology in the US, working at top healthcare institutions. His expertise in molecular genetics and genomics in oncology and rare diseases motivated him to return to India to make precision medicine accessible.

    “We saw the power of genomics in transforming patient care and wanted to bring it to the average Indian patient,” Kancharla shares. Yoda Diagnostics embodies this commitment through education initiatives, collaborations with hospitals, and awareness programs.

    Building India’s Genomic Database: A Pioneering Initiative

    For genomics to reach its full potential, building a comprehensive genetic database is crucial. Precision medicine relies on identifying genetic variations across populations, yet most global genomic databases are skewed toward Western populations, leaving India’s genetic diversity largely unexplored.

    Yoda Diagnostics is addressing this gap by partnering with researchers to construct a robust Indian genomic database. This initiative aims to enhance patient care and advance research, particularly for conditions prevalent in South Asian communities.

    The Road Ahead: Paving the Way for India’s Genomic Revolution

    Mainstreaming precision medicine in India faces challenges—regulatory hurdles, data privacy concerns, and affordability. Yet, with the push for a national digital health ecosystem and genomic initiatives by Yoda Diagnostics, the future looks promising.

    “Our vision is to make genomic testing as routine as an MRI or blood test,” Kancharla affirms. By merging international expertise with a commitment to Indian healthcare, Yoda Diagnostics is paving the way for a genomics-driven future. As awareness grows, India’s genomic revolution is not a distant dream—it’s on the horizon.

    This is not just healthcare innovation; it’s a movement to empower every Indian with the knowledge and resources they need to take control of their health—one genome at a time.

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  • Success Meet of “Maahi Tu” from Mayavi Laila: Guest Abu Malik Congratulates Aamir Shaikh and Rekha Bhanushali

    Success Meet of “Maahi Tu” from Mayavi Laila: Guest Abu Malik Congratulates Aamir Shaikh and Rekha Bhanushali

    New Delhi [India], February 21: The song Maahi Tu from the popular short film Mayavi Laila has been receiving immense appreciation from audiences, garnering millions of views on the Planet 9 channel upon its release.

    A success press meet for the song, sung by singer-actor Aamir Shaikh and singer Rekha Bhanushali, was held at Krishna Studio in Mumbai. The event saw the presence of several team members associated with the song, along with chief guest Abu Malik. The short film Mayavi Laila features Aamir Shaikh, Javed Hyder, Sufiyan Kapadia, Ranjana Godara, and Shreya Shetty in key roles.

    Aamir Shaikh, who made waves with his rap performance in the song, shared his thoughts with the media. He explained that Maahi Tu was initially a situational track in Mayavi Laila, but due to overwhelming audience appreciation, it was released separately—quickly amassing millions of views. He further elaborated that since Mayavi Laila revolves around a witch, the song required a bold and powerful voice, making Rekha Bhanushali the perfect choice. He credited Planet 9 for recognizing its potential and giving it an independent release.

    Chief guest Abu Malik praised the song, stating, “Mahi Tu is an outstanding composition. Rekha Bhanushali and Aamir Shaikh have delivered a remarkable performance. I have always considered Aamir Shaikh a multi-talented artist—he is not only a great singer but also an exceptional actor. His dedication and passion for music are truly commendable. I extend my heartfelt congratulations and best wishes for the continued success of this song.”

    Singer Rekha Bhanushali expressed her excitement and gratitude for the song’s success. She highlighted her distinct vocal style, which resonates deeply with listeners. She also acknowledged music composer Zakir Sadani and Aamir Shaikh for giving her the opportunity to sing on such a grand platform. “Aamir Shaikh and Zakir ji provided immense support during the recording process,” she added.

    Maahi Tu

    Lyricist and composer Zakir Sadani shared insights into the creative process behind Maahi Tu. He revealed that when initially asked to create a song for a witch-themed film, he found it challenging to conceptualize. After several attempts, Maahi Tu was finalized. While multiple singers recorded the scratch version, Rekha Bhanushali’s voice stood out as the best fit.

    Planet 9 Productions presents Maahi Tu, composed by Zakir Sadani, with vocals by Rekha Bhanushali and Aamir Shaikh. The lyrics are penned by Zakir Sadani and Aamir Shaikh, with music produced by Pinnaki Roy. The song’s choreography is by Kausar Shaikh, and it is produced by A1 Music, with co-producer KK. The project has been released by Rani Indrani Sharma and Mann Gulati. The screenplay of Mayavi Laila is written by Amit Rajak.

    This version maintains all key details while improving readability, coherence, and impact. Let me know if you’d like any further refinements!

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  • Sandeep Marwah Makes History with Eighth Recognition in British Parliament

    Sandeep Marwah Makes History with Eighth Recognition in British Parliament

    London [UK], February 21: In a moment of pride and recognition, Sandeep Marwah, an eminent figure in global media, arts, and cultural diplomacy, has once again been honored at the British Parliament. This marks the eighth time Marwah has been recognized at this prestigious venue, solidifying his contributions to international cultural exchange. He was bestowed with the esteemed Bharat Gaurav Award at the House of Lords, British Parliament, London, UK.

    The award was presented by Lord Raj Loomba, Commander of the British Empire, in acknowledgment of Marwah’s unwavering dedication to fostering cultural harmony and strengthening relations between India and the rest of the world, including the United Kingdom, through the universal language of art, media, and culture.
    Sandeep Marwah has long been an advocate for the arts as a powerful medium to unite people beyond borders. Through his various initiatives, he has continuously worked to promote collaboration between Indian and international creative industries, using cinema, television, fashion, and performing arts as vehicles for diplomacy.

    Accepting the award, Marwah expressed his heartfelt gratitude, stating: ”I am deeply humbled to receive this honor at the British Parliament for the eighth time. This award is not just a personal recognition, but a testament to the power of art and media in bridging cultures, fostering friendships, and building lasting international relationships. The United Kingdom has always held a special place in my heart, and I look forward to strengthening our shared artistic and cultural heritage even further.”

    Marwah, the founder of Noida Film City and Marwah Studios, has played a pivotal role in shaping India’s media landscape. His educational initiatives, international collaborations, and leadership in film and television production have not only put India on the global creative map but have also opened doors for thousands of aspiring artists and filmmakers.

    Over the years, Marwah’s work has been recognized by various governments, cultural organizations, and international bodies. His contributions include: Establishing Noida Film City, which has become a hub for global media production. Founding AAFT (Asian Academy of Film & Television), one of the most sought-after institutions for media education. Serving as a cultural bridge between India and several nations, promoting artistic collaborations through film festivals, media conclaves, and bilateral cultural agreements.

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  • Jay Ambe Property Solutions Opens Premium Sindhu Bhavan Branch Integrating AI for Better Client Experience

    Jay Ambe Property Solutions Opens Premium Sindhu Bhavan Branch Integrating AI for Better Client Experience

    Ahmedabad (Gujarat) [India], February 20: Jay Ambe Property Solutions (JAPS) inaugurated a new high-end experience branch in the prestigious Sindhu Bhavan neighbourhood of Ahmedabad. Founded by Prashant Thakkar, JAPS has evolved from its humble beginnings in Gandhinagar to a prominent player in the real estate sector, known for its commitment to customer value and innovation.

    This new branch is part of JAPS’s strategy to leverage advanced technology in real estate transactions. The company is set to implement AI-driven client profiling, which will help potential buyers make informed decisions by matching them with properties that suit their preferences and needs. This innovative approach aims to streamline the property search process, making it more efficient and user-friendly.

    “JAPS is dedicated to providing our clients with the best possible service,” said a company spokesperson. “Our new branch and AI-driven tools reflect our commitment to innovation and customer satisfaction.”

    In addition to enhancing the customer experience, JAPS is focused on creating employment opportunities for local realty enthusiasts. The expansion is expected to generate numerous jobs in the real estate sector, contributing to Ahmedabad’s growth as a commercial realty hub.

    As JAPS continues to innovate and expand, it remains dedicated to fostering local talent and building an inclusive ecosystem for real estate sales, purchases, and leasing. With its focus on technology and a customer-first approach, JAPS is poised to redefine the real estate landscape in Gujarat, ensuring that clients receive unparalleled service and support.

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  • OTB Strategy: Integrated Marketing Communication Agency

    OTB Strategy: Integrated Marketing Communication Agency

    New Delhi [India], February 20: OTB Strategy is an out-of-the-box integrated marketing communication agency creating waves in the industry through continuous impactful and result-driven campaigns. Its core mission is to empower brands to stand out through creativity, technology, and innovative solutions. Therefore, OTB Strategy has evolved into a full-service agency that has won over the hearts of many famous brands across various industries.

    It has the added benefit of a strong team with more than 50 professionals, which allows the agency to develop unique campaign concepts, carrying creative strategy with modern tools and technology. And as OTB Strategy steps into this new year, with this bunch of talented, creative individuals new and tremendous feats seem only, simple and easy.

    Our Vision: The Ultimate Hub of Creativity and Innovation

    OTB Strategy’s vision is clear and ambitious: to become the ultimate hub that brings out-of-the-box thinking and technology together, turning them into the best marketing strategies and executions. This is what keeps the agency committed to excellence in its pursuit of ideals regardless of the scale of the project.

    OTB Strategy’s mission reflects this vision since it aims at contributing the very best ideas and creativity to facilitate strategies in fulfilling the objectives that brands seek in their business performance. The firm promotes continuous development, personal enrichment, and professional achievement in marketing communication, and technology. It is this passion that becomes the inspiration helping OTB Strategy seek new frontiers, break boundaries, and strive for exceptional achievement.

    OTB Strategy is guided by and built on great values defining how they approach their work and relationships, as Partners.

    • Passionate: Driven by a love for what we
    • Agile: Quick and adaptable in responding to
    • Reliable: Trusted to deliver consistently high
    • Time-boundedness: Respecting deadlines with
    • Nurturing: Fostering growth and support for all team
    • Ethical: Upholding integrity in all our actions like: what is morally right, fair, and
    • Respectful: Valuing everyone’s contributions and perspectives, including a strong commitment to respecting and empowering women.

    A Proven Track Record: Campaigns That Speak for Themselves

    Throughout its history, OTB Strategy has produced an impressive portfolio of campaigns and work for the most recognizable brands in the business. Creativity married with advanced technology has been the distinct factor in projects completed by the agency that speak to audiences and deliver results quantifiably.

    Some of OTB Strategy’s standout campaigns include:

    • Zomato’s Chhath Puja Campaign: A message of gratitude and recognition for the delivery partners in North India, this campaign has touched an emotional chord with audiences while underlining Zomato’s care and commitment to its workforce.
    • Airtel Payments Bank CXOs conference at Siliguri (West Bengal): We amplified the ethics, achievements, and plans of Airtel Payments Bank at this offsite conference. Right from conceptualization, planning and execution of this project, OTB Strategy ensured that the leaders and independent directors came in sync to celebrate the vision of Airtel Payments
    • boAt Offsites: OTB Strategy managed high-energy, unforgettable events for boAt in Australia, Singapore, Dubai, and Goa, with seamless execution and memorable experiences.
    • Nothing Mobile Project Launch: OTB Strategy coordinated a flawless product launch in Phuket, Thailand, creating a buzzworthy debut for the innovative mobile brand.

    Beyond these marquee projects, OTB Strategy excels in delivering a wide range of services, including:

    • Digital Marketing
    • Creative strategy and execution
    • Performance marketing
    • Influencer marketing
    • Video development
    • Website sales
    • Brand bulletins

    OTB Strategy combines creativity, strategy, and AI-driven tools to ensure the campaigns are innovative and effective in creating business growth.

    The Future: Ambitious Plans for Expansion and Innovation

    As OTB Strategy continues to grow, its focus is firmly set on the future. The agency has ambitious plans to expand its presence both nationally and internationally, with new offices set to open in Mumbai, Bangalore, Singapore, and Dubai.

    This is an extension of the commitment that OTB Strategy holds in taking its unique approach to marketing to the mainstream. Entering new markets allows the agency to bring on board even more brands as it navigates the complexity of modern marketing through creative and tech-driven solutions.

    Constant Innovation at the Core

    The core competency at OTB Strategy lies in the ability to innovate continually toward improving customer engagement and adding value. Some exciting initiatives on the horizon include:

    • Tech-enabled customer experiences: The utilization of the latest technology like CGI, AR and VR for engaging brand experiences that can be felt, not just read.
    • Business-to-startup relationship: Delivering ROI-based marketing solutions that could help start-ups grow in markets where competition prevails.
    • Podcasts and webinars: Using relevant content, which has the potential to entertain as well as to inform audiences regarding trends and best practices.
    • Creative, technology-enabled campaigns: Leveraging AI tools and analytics to amplify the reach and influence of the campaigns.

    With innovation, OTB Strategy will always be at the forefront, and its solutions for clients will always be forward-thinking and results-oriented.

    Why OTB Strategy?

    OTB Strategy is a reliable partner for brands who want to create an impact in this ever-evolving market. What makes the agency stand out? Here are some points:

    1. Out-of-the-Box Thinking: Creativity runs very deep into the Once a suggestion is made, the agency goes about providing the out-of-the-box solution.
    2. Advanced Technology: AI tools are now the primary technology to develop the newest technologies like CGI, AR and VR, where OTB Strategy apprehends innovating these campaigns toward maximal effectiveness.
    3. Proven Expertise: A portfolio of successful campaigns with brands like Zomato, Airtel Payments Bank, boAt, Nothing Mobile, and many more successful brands proves OTB Strategy’s ability to deliver results.
    4. Full Service: OTB Strategy provides multi-services in the marketing and communication field, specialized to address the specific needs of each client.
    5. Passion: With over 50 professionals entirely dedicated to the cause, their passion for being creative, innovative, and client success drives OTB Strategy.

    Become a Part of OTB Strategy’s Journey

    OTB Strategy looks to be at the forefront of integrated marketing communications and invites brands to join in this journey. Whether you are a burgeoning business looking for the right partner or an established brand looking for fresh ideas, OTB Strategy has all the expertise and enthusiasm required to help you rejuvenate your visibility in the market.

    To know more about OTB Strategy and its services, feel free to check the website: www.otbstrategy.com

    About OTB Strategy

    OTB Strategy is a full-service integrated marketing communications agency with particular focus on digital marketing, creative strategy, influencer marketing, performance marketing, and tech-driven campaigns. Based in Delhi, it acts as a conduit between a brand and success with its unconventional creative approach to success in the market.

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  • Bengal Premier League: Transforming Cricket and Empowering Aspirations

    Bengal Premier League: Transforming Cricket and Empowering Aspirations

    New Delhi [India], February 20: As the second season of the Bengal Pro T20 League (BPTL) is a few months away, let’s take stock of what the first season of BPTL did to Bengal cricket.

    It cemented its place as a groundbreaking initiative for cricket in Bengal, offering a unique platform for budding talent and fostering regional pride. Beyond the boundary lines, BPTL in its first season provided a springboard for young cricketers to showcase their skills on a national platform while offering companies an opportunity to contribute to the growth of sports in the state right from the grassroot level.

    A Platform for Emerging Talent

    BPTL’s primary vision is to nurture the next generation of cricketing stars from Bengal. In its first season the league featured eight vibrant teams:

    • Adamas Howrah Warriors (franchise owner – Rice Adamas Group)
    • Harbour Diamonds (franchise owner – GD Sports)
    • Lux Shyam Kolkata Tigers (franchise owner – Lux Industries and Shyam Steel)
    • Murshidabad Kings &Kueens (franchise owner – Pritam Electricals and Jalan Builders)
    • Shrachi Rath Tigers (franchise owner – Shrachi Sports Ventures)
    • Rashmi Medinipur Wizards (franchise owner – Rashmi Group)
    • Servotech Siliguri Stickers (franchise owner – Servotech Power Systems)
    • Sobisco Smashers Malda (franchise owner – Sona Biscuits of Sobisco fame)

    Each franchise played an integral role in identifying and nurturing cricketing talent, with sponsors investing significantly to support player development and strengthen the league’s infrastructure.

    With the cumulative strength of annual Turnover of a few thousand crores of the team owners, Bengal cricket certainly not seen something of this magnitude and this can only grow in the near future.

    Focus on Women’s Cricket

    Recently Legendary fast-bowler Jhulan Goswami, speaking at a Cricket Association of Bengal (CAB) program, highlighted the league’s positive impact on women’s cricket. “BPTL has created opportunities for women cricketers to gain visibility and confidence. With live telecasts on national platforms, the game is reaching a wider audience, encouraging young women to take up the sport seriously,” she said.

    The inclusion of women’s cricket as an integral part of the league has ensured that female players receive recognition and support, empowering them to chase their dreams of representing India.

    Bengal Pro T20 League is perhaps the only Franchise Cricket League in the world to feature 8 men’s and 8 women’s team at the same time.

    Economic and Corporate Participation

    While the League’s primary focus remains on cricket, it has also created avenues for corporate involvement. Sponsors have leveraged the BPTL’s growing popularity to connect with audiences and contribute to Bengal’s cricketing journey. The live telecast of matches on national platforms both on Television and Digital OTT, has amplified the League’s reach, making it an attractive proposition for brands and businesses.

    The league’s ability to bring together players, franchises, and corporate sponsors has fostered a collaborative ecosystem, enabling a more sustainable model for sports development in Bengal. Building on the success of inaugural season, the League is looking forward to an even greater participation of corporates at all levels.

    A Movement for the Future

    Bengal Pro T20 League is more than just a cricket tournament; it is a movement that has united communities and industries in their shared passion for the sport. By showcasing matches on a national stage and encouraging regional representation, the league has inspired countless young players to pursue cricket as a professional career.

    The Road Ahead

    The Bengal Pro T20 Leaguehas set the stage for a bright future in cricket. By balancing talent development and corporate collaboration, the league has built a foundation for sustained growth. As it continues to evolve, BPTL promises to be a model for many other States, proving that cricket can be a powerful engine for fostering both aspirations and partnerships.

    With its emphasis on inclusivity and opportunity, BPTL has truly been a game-changer for cricket in Bengal, and the journey has only just begun.

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  • ‘Dekha Hok – Nobo Borsher Maha Jolshay!’ – A Historic Musical Celebration Coming Soon in Kolkata

    ‘Dekha Hok – Nobo Borsher Maha Jolshay!’ – A Historic Musical Celebration Coming Soon in Kolkata

    Kolkata (West Bengal) [India], February 20: Making Bengal the Best Once More with “Ami Bhalobashi Bangla Ke”, concept of India’s Music Man Supratiek Ghosh is first-of-its-kind musical movement that unites legendary artists, emerging stars, and music lovers in an unforgettable sing-along experience at Science City Auditorium, Kolkata on 19th April 2025.

    This Mega Thematic Concert is a tribute to Bengal’s unparalleled contributions to Indian music, cinema, and cultural heritage.

    The event proposes to feature

    • Legends & Icons: Celebrating Kishore Kumar, RD Burman, Hemant Kumar, and more
    • Contemporary Stars: Performances inspired by Arijit Singh, Shreya Ghoshal, Shaan
    • Bengali Film Greats: Honoring Satyajit Ray, Uttam Kumar, Prosenjit Chatterjee
    • Audience Sing-Along: A 5-hour musical journey featuring Bengali & Hindi classics

    Why This Event Matters:
    This is more than a concert—it’s a cultural revival, bringing together artists and audiences to celebrate Bengal’s enduring musical legacy. Featuring special collaborations with top talents from Zee Sa Re Ga Ma Pa, Star Super Singers, and Bengaluru’s Aurko on their 25th anniversary, this event is set to be a historic moment in Indian music.

    A Movement, Not Just a Concert!

    • Calling all Bengalis: Join hands to celebrate and preserve our cultural identity
    • Artists & Brands: A unique platform to showcase and align with a legacy-driven initiative
    • Schools & Colleges: An educational and cultural experience for young minds
    • Influencers & Media: Share the pride of Bengali heritage globally

    Beyond Music – A Cultural Renaissance
    An initiative by Alive India’s Musicians’ Social Responsibility (MSR), this movement supports young artists with training, performance opportunities, and global exposure. Spearheaded by Supratiek Ghosh, the MSR mission is dedicated to empowering musicians and fostering sustainable careers in the industry.

    Alive India is giving a clarion call to music lovers, patrons and all Bengalis across the universe to Join the Movement!

    • Email: we@aliveindia.in
      Contact: 99010 84915

    “Ami Bhalobashi Bangla Ke – More Than a Concert, A Legacy in the Making.”

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  • Viral Desai Champions Environmental Conservation at PRISM 2025

    Viral Desai Champions Environmental Conservation at PRISM 2025

    Bhopal (Madhya Pradesh) [India], February 20: “Greenman” Viral Desai, a leading voice in environmentalism, delivered an impactful address at the 10th International Conference cum Workshop PRISM 2025 in Bhopal.  The two-day summit, held February 12th and 13th, explored “Promoting Research, Innovation and Sustainable Management” and featured participants from India, Canada, and the USA.

    Viral Desai

    Desai joined the conference, hosted by the BIRAC E-Yuva Centre and the Department of Biotechnology at Career College, as the chief guest.  The event emphasized empowering young people to pursue research and innovation in science and technology.

    Desai’s speech highlighted the urgency of environmental conservation and encouraged young people to adopt sustainable practices.  He emphasized the role of science and technology in addressing environmental challenges and climate change, while also stressing the importance of a positive mindset.  “Youth-led innovation and research are key to protecting our environment,” Desai asserted.

    Desai’s participation in PRISM 2025 inspired and energized young people to take a more active role in safeguarding the environment.