Author: Sutun Nayak

Bentodent’s Charcoal Teeth Whitening Toothpaste: Nature’s Secret for A Whiter, Healthier Smile
New Delhi [India], October 4: In India, oral health has been a subject of increasing concern due to the high prevalence of dental issues and the lack of adequate access to dental care for a significant portion of the population. As per the market reports, India’s dental care market is expected to experience an annual growth rate of 3.39% between 2024-2028 and will reach $1339 Mn in 2030. India’s oral care market is witnessing a surge in demand for natural products, driven by increasing consumer awareness and preference for sustainability.

Oral healthcare plays an integral role in the overall well-being. To encourage sustainable products and improve the oral health status in the country, Bentodent, a leading Developer of Sustainable Oral Healthcare Products has introduced Charcoal Teeth Whitening Toothpaste, which is glycerin-free, fluoride-free, Gluten-free, SLS-free, no artificial colors, and is 100% organic & vegan. The earthy natural teeth whitening toothpaste is also free of Sodium Lauryl Sulphate. Its natural ingredient bentonite clay is a natural substance known for its ability to absorb and remove toxins, making it a popular ingredient. Bentonite clay along with activated charcoal is widely recognized for its teeth-whitening properties, and efficient plaque removal by providing a gentle yet effective oral care solution.

Key Benefits of Bentodent Charcoal Teeth Whitening Toothpaste:
- Effective Stain Removal: Activated charcoal present in Bentodent Charcoal Teeth Whitening Toothpaste is known for its absorbent properties, which make it effective at removing surface stains from the teeth. It helps in the discolouration of stains caused by coffee, tea, and other unhealthy dietary habits.
- Natural Whitening Agent: Unlike some traditional whitening products that rely on harsh chemicals, Bentodent Charcoal Teeth Whitening Toothpaste provides a natural alternative for whitening teeth. It works by gently reducing toxins and stains from the teeth, promoting a whiter and brighter appearance without the use of artificial ingredients.
- Freshens Breath: Bentodent Charcoal Teeth Whitening Toothpaste contains natural mint and other breath-freshening ingredients. This helps to combat bad breath and also contributes to overall oral health.
- Safe for Enamel: When used as directed, Bentodent Charcoal Teeth Whitening Toothpaste is very safe for tooth enamel. Unlike harsh bleaching treatments that can weaken enamel over time, this toothpaste is a sustainable option for maintaining a bright smile without compromising the integrity of the teeth.
- Sensitivity Relief: Tooth sensitivity is a common issue and Bentodent Charcoal Teeth Whitening Toothpaste is prepared from natural ingredients and is suitable for individuals with sensitive teeth. Its formulations are designed to be non-irritating, allowing individuals to enjoy the benefits of teeth whitening without experiencing discomfort.
Dr. Neha Chhabra, Co-founder of Bentodent says, “Our charcoal teeth whitening toothpaste offers a host of advantages for individuals seeking a natural and effective way to whiten their teeth and support oral health. Bentonite clay, the key ingredient , contributes to improved gum health and fresher breath, ultimately improving the oral healthcare regime.”

Maintaining oral health goes beyond ensuring a bright smile, it also involves protecting the teeth and gums from harmful bacteria and germs. Bentodent Charcoal Teeth Whitening Toothpaste prioritizes preventive oral care while focusing on teeth whitening and assures a radiant smile in a safe and sustainable manner.

Disclaimer: The article is for general information purposes only and should not be construed as professional medical advice. Always consult your doctor before taking any step.
October 5, 2024
Shivani Bagadia Crowned Mrs. Universe India 2024 by She is India

New Delhi [India], October 4: She is India crowned Shivani Bagadia as Mrs Universe India 2024 to represent India at the 47th Edition of Mrs Universe, currently going on at Incheon, South Korea.

Shivan Bagadia is a fashion designer, entrepreneur, and social worker who strives to achieve perfection in every form. Hailing from Delhi, Shivani is not only a fashion designer and entrepreneur but is also an advocate for social causes. With multiple degrees including a postgraduate degree in fashion design from Istituto Marangoni in Paris and an MBA from Harvard Business School, she has made significant strides in her career.

As Mrs Universe India 2024, Shivani is proudly representing Bharat on the international stage at Mrs Universe pageant that is being held in South Korea. Mrs Universe 2024, the 47th Edition started on 2nd October 2024 and will conclude with the crowning ceremony on 9th October 2024. Shivani has trained rigorously for a year to prepare for this competition and together with She is India has left no stone unturned.

Richa Singh, the founder and director of She is India, says with pride, “Shivani is one of the strongest delegates we have sent to Mrs Universe, and we have very high hopes that she will bring the pride of winning the Mrs Universe title as an Indian.”

Shivani Bagadia had a grand send-off at the Indira Gandhi International Airport, New Delhi on 1st October 2024. The love and wishes showered by the masses were phenomenal. Richa Singh, the founder and director of She is India, was personally present to send off yet another gem of her organization for Mrs Universe.

One of the main attractions of Mrs Universe is their National Costume Round, which showcases creative interpretations of every nation each year. This year’s national costume for India is the brainchild of the visionary founder and director of She is India, Richa Singh. It has been brought to life by national costume designer Melvyn Noronha, a legend of the pageant world. Melvyn is known for his larger-than-life costumes and creative ideas. Shivani’s national costume for Mrs Universe 2024 represents the deep-set relationship between India and South Korea that dates back centuries.

At the upcoming National Costume Round on 8th October 2024, Shivani will be dressed as the Ayodhya Princess Suriratna who was married to a Korean King. According to the Indian and Korean legend, Suriratna, the teenage princess from Ayodhya, Bharat, crossed the ocean in a boat about 2,000 years ago, sailed 4,500 kilometers to Korea and married King Kim Suro, who founded the Gaya Kingdom of Korea. Princess, Suriratna, then became Queen Heo Hwang-ok. As of date, about 60 lakh people in South Korea consider themselves as the descendants of Princess Suriratna and thus, consider Ayodhya as their maternal home. This story of love that ties the two countries together is going to be retold through the National Costume of Mrs India Universe 2024- Shivani Bagadia at Mrs Universe 2024.

Another highlight of Mrs Universe, which is also their mantra and advocacy for women is the Domestic Violence Forum, to be held on 4th October 2024. At the Domestic Violence Forum, empowered women from countries across the globe come together to raise their voices against domestic violence. In her advocacy for Women Against Domestic Violence, Shivani is going to speak on “the silent killer of domestic violence, namely, mental abuse.” Mental abuse is not visible and often overlooked and it takes a deadly form over time and has dire consequences. Shivani has been an active voice against domestic violence since her participation at Mrs India She is India 2023, the national competition of She is India. She is India is very vocal about their cause for women’s empowerment and their stance against domestic violence against women. Shivani, as a part of the She is India sisterhood, shares the same views and tries to do her bit.

Shivani’s mission is clear- to advocate against gender violence and empower women globally. Her journey is marked by her commitment to social advocacy. She actively supports NGOs focused on differently-abled children and conducts workshops for women’s empowerment. Her passion for fashion is matched only by her desire to make a positive impact on society. Shivani’s determination is palpable; she has trained tirelessly with industry leaders to prepare for this prestigious competition. Her vision extends beyond personal achievement, seeking to inspire change and uplift women everywhere through her platform.

With her captivating presence and unwavering commitment to social causes, Shivani Bagadia, as the winner of the 9th edition of She is India, embodies the essence of what it means to be an empowered woman today—strong, confident, and unstoppable. Shivani Bagadia, Mrs India She is India- Mrs Universe India 2024 proudly donnes the mantle that her predecessor Mrs India She is India- Mrs Universe India have handed down, namely, Lakshmi Sheshadri (2016), Shaveta Athwal (2017), Dr. Neha Tyagi (2018), Divya Berang (2019), Shruti Cauveri Iyer (2021), Aditi Sharma (2022) and Madhuri Patle (2023).

The She Is India organization, founded by Richa Singh, serves as a transformative platform for Indian women to express themselves beyond societal labels. Committed to women’s empowerment against domestic violence, the organization provides opportunities for women to break barriers and voice their opinions. Richa Singh, a visionary founder, serves as a guiding light throughout the event, embodying the spirit of empowerment and change that defines the organization.

About She Is India Organization

Founded by Richa Singh, She Is India is a platform for every Indian woman who strives to or aims to let the world see them beyond societal tags. Women are the very foundation of our human race. For thousands of years, across hundreds of cultures and amongst numerous beliefs, men have revered and worshipped women; whether in the form of Mother Nature, Durga, Kali, or Shakti in Hindu mythology or in the form of Athena, the goddess of war from Greek mythology or the mighty Amazonian Warrior Women. Cultures have woven legends around women and poets have inked pages in their praises. Every Indian has grown up reciting khub ladi mardani who toh Jhansi waali rani thi in reverence of Rani Lakshmi Bai, the warrior queen of Jhansi.

While societies have put such powerful women on pedestals, somewhere down the line, they forgot to extend the same respect to women in their everyday lives. For centuries, the common woman has had to fight for their basic rights; be it their right to education, their right to vote, or even the very basic right to stay alive. Domestic violence is another battlefield that women have been and still are fighting every day, silently, invisible.

Tapping into the theme of Women’s Empowerment against Domestic Violence, She Is India, therefore, provides Indian women with an opportunity to bring out the best of themselves by enabling them a platform to voice their opinions and break those chains of taboos, stereotypes and glass ceilings. As women’s representation matters, the platform’s motto is “She indeed is India,” It takes bold steps to give every Indian woman a chance to be the change they want to see in the world.

To know more, visit: Instagram – @mrsindia_sheisindia

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October 4, 2024
Six Faculty from Parul University Earn Spot in 2024 Global Top 2% Scientists Ranking

Vadodara (Gujarat) [India] October 4: Six of its distinguished faculty members from Vadodara’s Parul University have been ranked among the world’s top 2% scientists for 2024, selected from a pool of 223,153 scientists globally. Stanford University and Elsevier conducted a worldwide analysis that included citations and a percentile rank of 2% to evaluate the top 100,000 scientists by citation score(c-score). This distinguished recognition comes as a result of the commitment to research and academic excellence which these faculties of Parul University have been pursuing supported by the University’s robust research policies.

Among this year’s eminent scientists from the University is Prof. Dr. M.H. Fulekar an expert in environmental science for his ground-breaking sustainable technologies, Dr. Vishal Sorathiya an expert in electronics engineering for his innovations in Optoelectronics and Photonics, Dr. Mitesh Patel an expert in microbiology for his research on microbial characteristics, Dr. Pranav Kumar Prabhakar in the medicinal & biomolecular chemistry for his work on type-2 diabetes and metabolic ailments, Dr. Deep Pooja in pharmaceutical sciences for advancements in drug delivery systems and nanomedicine and Dr. M.R. Yadav, an expert in medicinal chemistry who is also the Director of the Research and Development Centre at Parul University and notable for his expertise in drug design and development.

Dr. Geetika Madan Patel, Vice President & Chairperson (Research & Development) at Parul University, noted, “Research and innovation have always been one of our focus areas, and this accomplishment is a testament to the same.” “All these researchers are from different domains, which displays the robust multidisciplinary research ecosystem at the university,” she added. Dr. Devanshu Patel, President of Parul University, expressed his pride in this achievement, saying, “Parul University remains committed to providing world-class research opportunities and contributing impactful solutions globally.”

As Parul University celebrates this outstanding accomplishment, it continues to strive for excellence in teaching and research, encouraging a future wave of academics and investigators among the world’s best.

October 4, 2024
Juice Cosmetics Launches Supersafe Product Collection and Crowns Face of Juice at a Press Conference

Mumbai (Maharashtra) [India], October 4: Juice Cosmetics, a leader in beauty innovation, hosted a press conference at the Taj Mahal Hotel in Lucknow on October 4, 2024. This event marked the pinnacle of the successful ‘Wish A Color, We Deliver’ contest, celebrating a decade of excellence in the beauty industry and showcasing the creativity of participants from across India. Agriti Khurana was crowned the Face of Juice for her winning nail polish shade ‘Agriti’s Latte’. Juice Cosmetics also announced the launch of its latest Supersafe product collections: the Supersafe Color Max Lipstick and the PlayUp Lip Crayon Collection. The brand has taken a significant step forward by revamping its website to coincide with the new product launch, which went live on the press conference day.

Among many other participants, Agriti Khurana, the contest winner, captivated audiences with her unique coffee-inspired nail polish shade and her passion for beauty. Her commitment to self-expression resonates with Juice Cosmetics’ mission to celebrate visionary ideas.

The Supersafe Color Max Lipstick and the PlayUp Lip Crayon Collection added to the success of Juice Cosmetics. The Supersafe Color Max Lipstick is enriched with key ingredients like Bio-Retinol, Shea Butter, and Vitamin E, ensuring a vibrant color that is non-transfer, moisturising, and hydrating while also protecting and conditioning the lips. Similarly, the PlayUp Lip Crayon Collection offers a versatile transfer-proof crayon that doubles as a lip liner, featuring the same nourishing ingredients for smooth application. Both collections are designed to provide long-lasting wear while prioritising lip health, making them essential additions to any beauty routine. Get these dazzling shades at Rs.499/- for Color Max Lipstick and Rs.399/- for Playup crayon. With these launches, Juice Cosmetics continues its commitment to crafting “Supersafe” products that enhance beauty without compromising on well-being.

Mr. Amrit Kamra, Project Lead at Juice Cosmetics, stated, “It is an honor to introduce Agriti as our new face. Her talent and confidence embodies the spirit of JUICE Cosmetics.” Moreover, we aim to stay committed to providing high-quality products that enhance personal expression. We are excited to offer our customers the new Supersafe collection.

To sum up, the press conference was a resounding success, and this embarks as an exciting new chapter for Juice. The brand reaffirms its commitment to celebrating individuality and empowering women across India. With visionary products that blend elegance and quality, Juice Cosmetics invites everyone to explore their unique beauty and express themselves boldly. Stay tuned for more inspiring initiatives and offerings as Juice continues to lead the way in the beauty industry, making every moment a celebration of self-expression.

Juice Cosmetics Website: https://juicecosmetics.in/

ABOUT JUICE COSMETICS:

Juice Cosmetics is dedicated to empowering women through elegant makeup that amplifies natural beauty. Their products are crafted with high-quality, multitasking natural ingredients to accentuate your features. With a distribution network spanning 21 states, over 30,000 retail outlets across India and a robust online presence, Juice Cosmetics is committed to serving customers nationwide.

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October 4, 2024
Soulful singer Sumeet Tappoo wins two prestigious CLEF Awards

Mumbai (Maharashtra) [India], October 3: Celebrated singer Sumeet Tappoo, known for his soulful and emotive voice, was honoured at the illustrious CLEF Music Awards, winning two coveted awards at the ceremony held in Mumbai recently. The CLEF Music Awards, an initiative by Radioandmusic.com, have swiftly risen to become India’s foremost independent music awards show, celebrating excellence across various genres and languages from all corners of the country.

Now in its fourth year, the CLEF Music Awards brought together an extraordinary gathering of musical talent, featuring dazzling performances and appearances from some of the biggest names in the Indian music industry. Among the notable winners were music legends like Sonu Nigam and Shamir Tandon, underscoring the high calibre of talent honoured at the event.

Sumeet Tappoo, a notable presence in last year’s edition, where he took home three awards, was nominated for an impressive nine categories this year. He walked away with two major accolades: Best Artist in the Ghazal category and Best Song in the Ghazal category for his moving piece “Bachpan Ke Din.” The song, which also serves as the soundtrack for a short film of the same name, has struck a chord with audiences for its emotional depth and artistry.

The short film “Bachpan Ke Din” was the result of a collaborative effort. Sumeet Tappoo sang the song and composed the music, Subhash Jain Ajal wrote the poignant lyrics, and Supratik Huyi handled the musical arrangements. The short film, brought to life by producers Pratham Chourasiya, Geetesh Yadav and Parth Dubey, visually complements the song’s touching narrative.

Beyond his wins, Sumeet’s nominations spanned an array of categories, including Vocalist of the Year, Best Devotional Artist, Best Devotional Composer, Best Devotional Song, Best Ghazal Artist, Best Ghazal, and Best Ghazal Composer — testaments to his versatility and the wide recognition he enjoys within the music fraternity.

“I am absolutely thrilled, honoured, grateful, and humbled to win two 2024 CLEF Music Awards,” Sumeet expressed. “Receiving nine nominations was an incredible honour, and winning in two categories feels truly amazing. It’s a tremendous blessing to be recognised in a room filled with the best artists in India.”

Sumeet also took a moment to acknowledge his collaborators on “Bachpan Ke Din,” giving heartfelt thanks to Subhash Jain Ajal for the inspiring lyrics, Supratik Huyi for the rich musical arrangements, and the short film’s production team for their dedication.

In a touching gesture, Sumeet dedicated his awards to his family. “I owe so much to my parents, wife and children for enabling me to pursue my passion,” he said, emphasising the importance of their support throughout his career.

Sumeet’s win at the CLEF Music Awards follows his latest musical venture, the album ‘Dil Pareshan Karta Hai’. This album, a collaboration with iconic poet Gulzar, combines Gulzar’s emotional, profound lyrics with Sumeet’s soul-stirring voice. Composed by Pt. Bhavdeep Jaipurwale, it is a beautiful fusion of poetry and music, exploring themes of love, longing, introspection and hope.

As Sumeet Tappoo continues to evolve as an artist, his latest accomplishments reflect his ongoing dedication to his craft and his ability to connect with listeners on a deeply emotional level. The CLEF Music Awards have once again highlighted his significant contribution to the world of Indian music, inspiring future generations of musicians and artists.

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October 4, 2024
Sree Metaliks Ltd Revolutionizes TMT Bar Production with Cutting-Edge LRF Technology

Bhubaneswar (Odisha) [India] October 4: Sree Metaliks Ltd, a prominent name in the iron and steel industry, has elevated its TMT bar production with the integration of state-of-the-art Ladle Refining Furnace (LRF) technology. This sophisticated metallurgical process refines molten steel with unparalleled precision, enhancing the chemical composition and eliminating impurities to transform steel into a superior product. The advanced LRF technology not only ensures increased strength, enhanced ductility, and superior weld ability but also elevates the quality of the company’s Thermo-Mechanically Treated (TMT) bars, branded as SM Titan, setting new industry standards.

Elevating Steel Quality to New Heights

Sree Metaliks Ltd’s adoption of LRF technology marks a revolutionary advancement in steel production. This cutting-edge technology enhances steel uniformity and consistency while effectively removing harmful impurities such as sulfur and phosphorus. By carefully controlling the refining process, including the addition of dephosphorizing agents and quick lime, the LRF technology achieves a temperature of 1800°C, compared to the conventional 1600°C. Resulting in TMT bars with exceptional tensile strength, flexibility, and durability. The refined steel’s improved properties make it even better than primary steel, suitable for high-stress construction applications.

Infrastructure, Expertise, and Commitment

Sree Metaliks Ltd has invested substantially in cutting-edge LRF infrastructure in Odisha. This investment not only represents a technological upgrade but also demonstrates the company’s commitment to innovation. Extensive training for the workforce ensures high standards of precision and expertise in operating and managing the technology. This commitment to excellence is reflected in the benefits of the refined TMT bars, which offer reduced steel consumption, lower environmental impact, and enhanced durability.

As Director Kaustubh Agarwal highlights, “At Sree Metaliks, our vision is to lead the industry by setting the highest standards in steel production. The LRF technology allows us to implement best practices that ensure our TMT bars are of the finest quality. By carefully controlling both the carbon composition and temperature, we refine our steel to achieve superior strength and durability. This commitment to precision and excellence reflects our dedication to providing our customers with the very best products available, reinforcing our position as a leader in innovation and quality.”

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October 4, 2024
Lal Bahadur Shastri National Memorial Trust Commemorate 120th Birth Anniversary of Lal Bahadur Shastri

New Delhi [India], October 4: The Lal Bahadur Shastri Memorial Trust, in partnership with the Lal Bahadur Shastri Institute of Management (LBSIM), celebrated the 120th birth anniversary of former Prime Minister Shri Lal Bahadur Shastri with a free health check-up camp and a soulful ghazal evening at the Lal Bahadur Shastri Memorial, New Delhi. The event brought together dignitaries, academicians, and community members to honor the legacy of Shri Shastri through social service and cultural expression.

The health check-up and blood donation camp, organised in collaboration with Lal Bahadur Shastri Smile Foundation, Safexpress, CK Birla Hospital, and Rotary Club of Indirapuram Pariwar, provided critical healthcare services to the local community. Many attendees also participated in the blood donation drive, embodying the spirit of service and selflessness that Shri Shastri stood for.

Later in the day, renowned artist Vani Babbar Gutti took centre stage for a captivating ghazal performance. Her soulful renditions mesmerized the audience, evoking a deep sense of reflection and nostalgia and beautifully aligning with Shri Shastri’s values of simplicity, dignity, and service to the nation.

The event also featured a children’s painting competition, themed “Paint Your Dreams for India @2047,” encouraging young students to imagine and express their vision for the nation’s future. The competition was an inspiring highlight, aiming to foster creativity and patriotism among the younger generation.

Shri Anil Shastri, holding trustee of lal Bahadur Shastri Memorial trust express his thoughts on the occasion: “My father believed in leading a life of humility, selflessness, and dedication to public service. Today’s event, combining healthcare initiatives and cultural expressions, is a true reflection of his values and his enduring legacy.”

The event successfully blended the essence of Shri Lal Bahadur Shastri’s life – cultural heritage, community service, and commitment to the welfare of the nation – leaving a lasting impact on all attendees.

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October 4, 2024
Dastak, Singapore’s renowned Theatre and Film Festival, makes its Indian Debut in Vadodara

Mumbai (Maharashtra) [India], October 4: WeCanDoIt, a renowned theatre company from Singapore, is proud to announce the Indian debut of DASTAK, an annual Theatre & Film Festival from Singapore. Scheduled to be held from 22nd to 24th November 2024 at the Alembic City Art District in Vadodara, Gujarat, the DASTAK 2024 edition will be an immersive three-day festival featuring curated Hindi plays and short films, workshops in theatre, script writing and filmmaking, and panel discussions among others. WeCanDoIt is joining hands with Page to Stage, a well known theatre company, and 3 Peepul Productions, an award winning films production house, to bring their expertise to enhance the festival’s offerings, promising a diverse, engaging, and impactful experience for participants and audiences.

DASTAK is the brainchild of Shalaka Ranadive, Founder & CEO of WeCanDoIt, a Singapore-based pioneering theatre company. Most of its editions, since its inception in 2009, have been supported by the ‘National Arts Council’, Singapore. Through DASTAK, WeCanDoIt has provided a platform for aspiring and professional talents across Singapore, has staged over 70 plays, and has produced five films.

The vision for DASTAK 2024 in India is to create a vibrant, collaborative platform, uniting talents from Singapore and India in theatre and filmmaking. DASTAK’s three-day festival aims to raise awareness of critical social, environmental, and sustainability issues, inspiring change through the powerful medium of the arts while also tapping into the country’s rich yet unexplored talent pool.

Speaking about the festival and its debut in India, Shalaka Ranadive, Festival Director for DASTAK 2024 and Founder & CEO of WeCanDoIt, said, “I am truly honoured and excited to bring DASTAK to my homeland, India. After six successful editions in Singapore, it feels incredibly special to share this festival’s artistic spirit with India’s vibrant and culturally rich audiences. DASTAK has always been about fostering creativity, collaboration, and meaningful conversations through the arts, and to now do that in Vadodara, which was my hometown and instrumental in shaping me as an artist, is a surreal moment and a dream come true. I look forward to the powerful exchanges between artists from both countries and hope this marks the beginning of a long and inspiring journey for DASTAK in India.”

DASTAK 2024 will be hosted in the vibrant Art City of Western India—Vadodara, in Gujarat. Vadodara, erstwhile Baroda, has long been a cradle of creativity, fostering a cultural renaissance since the pre-independence era that continues to flourish. Today, the city is home to a thriving community for performing and fine arts, theatre, and filmmakers, along with many patrons of the arts, making it a vibrant hub for creativity and talent. This rich artistic legacy and cultural heritage make Vadodara the perfect setting for DASTAK ‘s debut edition in India.

Festival Highlights:

At DASTAK 2024, attendees can look forward to an immersive and vibrant experience in storytelling, theatre, short films and interactive exchanges with reputed directors. The festival will commence with a grand launch event, setting the stage for an exciting celebration of the arts. Audiences will be treated to daily performances featuring five curated 20-minute plays, each offering a unique narrative highlighting Singapore and India’s diverse storytelling traditions. In addition to these captivating plays, the festival will present a selection of curated short films from Singapore and India, screened daily to provide a rich visual bonanza. Engaging in panel discussions and thought-provoking dialogues with theatre directors and filmmakers will add to the learning of the participants. For those eager to dive deeper, workshops led by industry experts will provide hands-on opportunities in filmmaking and theatre. Interactive pop-ups throughout the festival will further enhance the experience with dynamic cultural activities.

In the lead-up to the festival, DASTAK 2024 is creating opportunities to engage with the community by curating scripts, plays, and films through a jury selection process. It will also host short filmmaking workshops in select schools and colleges across Gujarat. This comprehensive approach will further enable a rich and engaging experience for all attendees, celebrating the intersection of storytelling through theatre and films, culture, and social impact.

About DASTAK:

Founded by Shalaka Ranadive in Singapore, DASTAK has earned recognition for fostering cultural exchange between Singapore, India, and Malaysia. The festival continues to push boundaries with innovative productions, offering a platform for emerging artists to showcase their talents. Over the years, DASTAK has attracted over 1,000 attendees per edition, supported by 50+ cast and crew.

About Page to Stage:

Founded by Suchitra Parikh and Neena Arora in Vadodara, Page to Stage offers a platform for children and adults of all ages and abilities to find their voice through theatre. Page to Stage has produced more than 30 plays and productions in Vadodara, Mumbai and Ahmedabad. Under its vertical “Theatre for a Cause’, Page to Stage collaborates with NGOs and social causes to further their message through storytelling, offering theatre to underprivileged and disadvantaged communities.

About 3 Peepul Productions:

Founded by Neena Arora, Priya Krishnaswamy, and Suchitra Parikh in Vadodara, 3 Peepul Productions is a film production house focused on stories rooted in the Indian ethos. Their first short film “Vishwamitri Villa, shot on Zoom, was a fully improvised, inclusive, experimental short film; the cast has deaf and hearing amateur teenagers with Hindi, English, Gujarati and Indian Sign Language, English. The film has won awards at several USA, UK, and UAE film festivals. Their first feature film, “Kundaalu”, won 7 awards at Jaipur International Film Festival-JIFF 2024.

Join us at DASTAK 2024: Theatre and Short Film Festival, in Vadodara from 22^nd to 24^th November, where theatre and films meet purpose and creativity, resulting in positive social impact.

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October 4, 2024
“FrAImed”: A Hollywood-Bollywood Thriller Redefining Global Cinema with Ryan Curtis.

Mumbai (Maharastra) [India],October 4: Scott Z Adler, Ryan Curtis, Justin Folger, Hari Vishnu, V Neha Sharma, Rakesh Zaveri, Harshveer Srivastava, Ashish Mathur, Rajesh Pandey and Vamana Chalana Chitra Studios (Vcc Studios) CMO Ashit Sharma addressed the media. The event also saw the presence of Sonia Birje, BN Tiwari

In a symphony of intrigue, suspense, and cinematic grandeur, Ryan Curtis announces his magnum opus, “FrAImed” – an explosive narrative that fuses the pulse of high-octane action with the relentless pursuit of truth. Helmed by the visionary Curtis himself, this international epic unspools a tale that transcends borders, blending the raw emotion of human frailty with the iron will of survival.

Film distribution By India’s renowned Vamana Chalana Chitra Studios and Casadelic Pictures, a dynamic Hollywood independent film studio, indomitable forces in global storytelling. Produced by the masterful Scott Adler and presented by VCC Studios Worldwide and Casadelic Pictures, with the dynamic Justin Folger as a producer, “FrAImed” stands as a testament to the power of visionary filmmaking. The groundbreaking collaboration will bring together top talents from both Hollywood and Bollywood in a unique multi-language, multi-cultural cinematic experience.

“FrAImed”, directed by Ryan Curtis, follows a disgraced American CIA officer and a determined Indian intelligence analyst as they race against time to clear their names after being framed for a catastrophic terrorist attack. As fugitives on the run from their own governments, they must expose a global conspiracy while battling a powerful, weaponized AI capable of altering reality itself. The film blends high-octane action with a deep exploration of truth, trust, and the dangers of misinformation in a world increasingly governed by technology. With production taking place across iconic locations in India — including New Delhi, Mumbai, Hyderabad, and the breathtaking northern mountains — “FrAImed” promises to deliver a visually stunning, adrenaline-fueled cinematic ride that will captivate audiences across continents.

Director Ryan Curtis, whose recent works include the upcoming film Hollywood Grit, and television pilot REPO’d, brings his visionary storytelling to a global stage alongside producers Scott Adler, Justin Folger, and Bryan Eliacin. The script, penned by Curtis and Kristina Denton, strikes a timely chord in today’s AI-driven world. _”What is terrifying is that the existential threat of weaponized AI is no longer something in the distant future, it’s on our doorstep, right now,”_ Curtis says

The collaboration between Casadelic Pictures and Vamana Chalana Chitra Studios sets a new precedent for cross-cultural filmmaking. _“India has such a rich history with film and cinema, I can’t think of a better place to bring FrAImed to life,”_ says Curtis.

Vamana Chalana Chitra Studios, led by Hari Vishnu, will distribute the film across Asia and the Middle East, cementing the project as one of the first true Hollywood-Bollywood collaborations. With a strong focus on local crews and talent, the partnership aims to blend the best of both filmmaking traditions while showcasing the rich cultural perspectives of India and the U.S.

Hari Vishnu says _”Being a part of FrAImed is a thrilling journey into the world of high-stakes espionage and global intrigue. This film transcends cultural boundaries, blending Hollywood’s intensity with the passion of Bollywood, and I am honoured to represent Indian cinema on such a monumental stage. Working with this incredible ensemble has been a profound experience, and I can’t wait for audiences worldwide to witness the magic we’ve created together”_

_“We’re thrilled to work with such talented filmmakers in India. It’s an opportunity of a lifetime”_ says producer Justin Folger. Scott Adler, founder of Casadelic Pictures, adds, _“India uniquely shares America’s passion for both cinema and technology, and FrAImed taps into that energy with a story that’s thrilling, entertaining, and deeply relevant”_

Hollywood heavyweights, including Henry Cavill, Max Martini, James Franco, Rosario Dawson, Eva Mendes, Eva Longoria, Ken Watanabe, Christoph Waltz, and Ralph Fiennes, are in talks to bring their star power to “FrAImed”. Each actor has been carefully approached for roles that promise to showcase their formidable talents, adding depth and dimension to this international thriller. Bollywood’s brightest stars are set to shine in “FrAImed”. While Hari Vishnu and V Neha Sharma are confirmed, Shruti Hassan, Samantha Prabhu, Rashmika Mandanna, Kiran Bhattacharya, Dev Rao, Vikram Nair, and Rajni are in talks to join the cast. Each has been approached for pivotal roles that will highlight their incredible talent and bring the film’s cross-cultural narrative to life.

FrAImed is set to engage global audiences in late 2025

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October 4, 2024
A CSO’s Take: Harnessing Mobile Marketing Trends and Embracing Change

New Delhi [India], October 3: Staying apace with evolving trends in the realm of mobile marketing, like AI-driven personalisation and navigating the umbrella of privacy regulations, is crucial for every brand that wishes to thrive in the digital age. We had the opportunity to speak with Kumar Saurav, the Chief Strategy Officer of a leading digital marketing company, AdCounty Media, and garnered valuable insights on significant trends shaping 2024. His panoramic views spanning AI-driven personalization, privacy regulations and shifting marketing practices help gauge the future of mobile marketing along with strategic guidance for staying ahead of the curve.

1. What mobile marketing trends are gaining traction in 2024?

AI-driven personalization, once considered a buzzword, has become integral to creating bespoke user experiences. This has enabled brands to create tailored user experiences at scale and foster deeper connections with their target audience. A Statista report reveals that users prefer personalised ads that resonate with their interests and preferences. Besides this, there is an exponential surge in app-based advertising driven by factors such as smartphone penetration, rapid advancements in ad targeting technologies, and skyrocketing growth of mobile apps. In-app ad spend is anticipated to reach US$2,680.00m in 2024 with an annual growth rate of 10.34%. With consumer security at the forefront, privacy-focused initiatives like Apple’s App Tracking Transparency are reshaping how marketers collect first-party data. With voice assistants like Siri and Alexa, voice search optimization has become the need of the hour. Businesses are focusing on optimizing mobile content for voice search to maximize brand visibility, improve user experience and boost customer satisfaction.

2. How are privacy changes affecting mobile marketing strategies in 2024?

Changes in privacy like those implemented by Apple with its App Tracking Transparency (ATT) have had a very significant impact on mobile marketing strategies in the year 2024. Data sharing is increasingly placed in the hands of users, making it challenging for marketers to track users across applications and devices. According to data released by Flurry Analytics, a Verizon-owned ad analytics company, around an estimated 88% of iOS users worldwide now opt out of tracking, which results in lowering the stock of third-party data. As mobile marketers move towards first-party data to evolve, they focus more on a direct relationship with users. This is supported by growing value exchange models, wherein users give data for voluntary benefits in return. Contextual advertising has become highly important as well. Brands are interested in targeting users based on content and not personal data. On a whole, such privacy updates compel marketers to become more open and honest with their strategies regarding data, but these are now done so with a keener focus on earning user trust and engagement.

3. What are your opinions on the AI-driven personalization trend in mobile marketing?

AI-driven personalization is a game-changer in mobile marketing, taking the user experience to a whole new level. AI lets us serve highly relevant content at the right moment, creating a seamless, enjoyable experience for users. The ability to analyze vast datasets and predict user behavior is unparalleled. But there’s a fine line between personalization and privacy. We have to ensure personalization does not slide into being invasive. Transparency in data use is key. AI also makes campaigns more efficient, improving ROI by reducing manual segmentation efforts. And this trend empowers brands to connect very closely with the users, but only if undertaken responsibly with data and trust.

4. What impact do privacy changes like Apple’s ATT have on the mobile marketing landscape?

ATT, essentially, means a shift toward people power. The ultimate goal is privacy. Users want the power to do this. And ATT hands that to them. Sure, it makes life very difficult for marketers. But this move forward is on first-party data and more organic relationships with users. Brands need to earn trust by delivering value. It costs investment marketers need to make in content, engagement, and loyalty-the cost of third-party tracking failure. We are slowly phasing out mass targeting for meaningful connections. It might be even easier to target people, but the quality of engagement amongst users is going to go up with regard to the trend’s basis for establishing more ethical marketing practices.

5. How is your company embracing these shifts in mobile marketing trends, and what practices have you implemented to adapt?

We have put users at the forefront of our strategy. We have restructured our campaigns with an eye to collecting first-party data at least in part, to foster a deeper relationship directly with our users rather than through third parties. We have also invested in AI tools that will give users more customized experiences without compromising transparency. We ensure that users are fully aware of how their data is being used and in return offer value, like, personalized recommendations or access to gated content. In response to privacy shifts, we have turned towards contextual advertising which focuses on users based on their environment rather than personal data. We’re also expanding our content strategy—focusing on short-form videos and interactive content that naturally draws users in. The idea is to balance privacy with personalization and user value through intelligent adaptation and maintaining customer’s trust.

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October 4, 2024