Author: Sutun Nayak

  • Pulse 2026 at IMS Ghaziabad UCC — Two Days, Thirteen Events, and a Campus That Refused to Stand Still

    Pulse 2026 at IMS Ghaziabad UCC — Two Days, Thirteen Events, and a Campus That Refused to Stand Still

    From solo dancers to stand-up comedians, from rangoli artists to gaming champions — IMS Ghaziabad’s biggest cultural fest brought the whole country to one stage

    New Delhi [India], May 1: There’s a moment, usually somewhere around the second hour of Day 1, when a college fest stops being an event and starts being an experience. At IMS Ghaziabad’s University Courses Campus, that moment arrived early. By the time the Inaugural Ceremony wrapped up on the morning of March 19th, it was already obvious — Pulse 2026 wasn’t going to be ordinary.

    Held across March 19th and 20th, Pulse 2026 is the annual cultural extravaganza of IMS Ghaziabad UCC, and this year it carried a theme that felt genuinely intentional: Greener Choices, Brighter Future. Not just a tagline — it shaped everything from the event design to the energy on campus. There was something refreshing about a fest that asked its participants to think as well as perform.

    How It All Started

    Day 1 kicked off at 9 AM with participant registrations, but the real electricity came at 9:30 when the Assembly of Students filled the auditorium. By 10 AM, the Inaugural Ceremony was underway — and from that point, thirteen events spread across every corner of the campus simultaneously, turning IMS Ghaziabad UCC into something that felt less like a college and more like a small, very enthusiastic city.

    The Drishya Photography competition deserves a special mention here because it was the one event that didn’t stay in one place. It ran across the entire campus on both days — participants walking around with cameras, finding frames in staircases, canteens, corridors, and crowds. Some of the most interesting work came not from planned shots but from happy accidents. That’s usually how the best photography happens.

    Thirteen Events, One Campus, No Quiet Corners

    Nataraj — the solo dance competition — held the auditorium in complete silence between beats and complete chaos during them. There’s something uniquely vulnerable about solo performance, and the students who stepped up for Nataraj understood that. Every routine felt personal.

    Ghungroo, the group dance event held on the Main Stage outside, was the opposite — loud, synchronized, and full of that particular joy that only comes from moving in perfect time with people you’ve rehearsed with for weeks. The ground became a stage, and the crowd that gathered was enormous.

    Swaranjali and Surtaal covered the vocal spectrum — solo singing and duet singing respectively — and both events produced moments where the auditorium went genuinely quiet. Not awkward quiet. The kind of quiet where everyone is paying attention because they don’t want to miss anything.

    Rangmanch brought Nukkad Natak to the Atrium, and this might have been the most underrated event of the two days. Street theatre has a way of catching people off guard — you walk past and suddenly you’re standing there, watching, completely absorbed. Several of the performances carried real social commentary. The students weren’t just acting. They were saying something.

    Kalakriti took over the first and second floor corridors with rangoli, which meant that for most of Day 1, simply walking between classes meant passing through art. Mukhauta turned skin into canvas — the face painting competition produced work that ranged from delicate to dramatic. Aakriti had students hunched over paper with markers and pencils, doodling their way through a competition that rewarded imagination over technique.

    Maskhari — the stand-up comedy event — deserves its own paragraph, because stand-up is the hardest thing to do in front of a live audience and the easiest thing to do badly. The students who performed at Maskhari were neither bad nor playing it safe. The auditorium laughed. A lot. Genuinely.

    Prahaar gave the campus its competitive gaming moment on the 3rd floor, Srijan celebrated sustainability by challenging participants to create something meaningful out of waste, and Alankrita closed Day 1 with a fashion show on the Main Stage that ran from 4:30 PM all the way to 8:30 PM — a full runway production that ended with its own Valedictory Session right there under the open sky.

    The EcoVerse — When Alumni Come Back

    One of the quieter stories of Pulse 2026 was the presence of the EcoVerse — alumni of IMS Ghaziabad UCC who returned to campus not to compete, but to be celebrated. These are people who once stood in the same corridors, rehearsed in the same auditorium, and now came back to see what the campus has become.

    Rajat Gupta, BBA 2017–20, who once performed at Swaranjali. Navya Agarwal, BBA 2019–22, who represented Kalakriti. Sonam Agarwal, BBA 2004–07, one of the earliest alumni to have walked the Alankrita runway, back on the same grounds, two decades later. Madhav Garg, Aishwarya Samant, Shreyas Agnihotri, Rishi Oberoi, Vanshika Tomar, Anirudh Shamra, Khushboo Bharadwaj, Payodhi Chaturvedi, Sakshi Sarfaraz — each one carrying a chapter of this institution’s story, each one proof that what IMS Ghaziabad UCC builds doesn’t end at graduation.

    There’s something deeply moving about seeing a former student walk back through the same gates they once walked out of. It tells you that whatever happened here mattered enough to come back for.

    India Showed Up

    Pulse 2026 wasn’t a local event that happened to get some outside participants. It was genuinely national. Students travelled from Delhi NCR, Uttar Pradesh, Haryana, Rajasthan, Bengal, Odisha, Maharashtra, Chennai, and Tamil Nadu to be part of it. Every state brought its own competitive intensity and its own cultural flavor, and the campus absorbed all of it — somehow making everyone feel at home while simultaneously being the most high-energy place any of them had been in weeks.

    And Then Night Fell

    Day 2 saved its most spectacular moment for last. At 7 PM, as the events wound down and winners were being counted, the Main Stage lit up for Celebrity Night. Everything that had built up over two days — the nerves, the competition, the performances, the pride — all of it found its release in one grand, unscripted evening. Students who had spent the day as competitors stood together simply as an audience, and the campus felt, for a few hours, like the best possible version of itself.

    The Valedictory Session on Day 2 followed at 2:30 PM in the auditorium, bringing formal closure to the academic and competitive elements of the fest. But if we’re being honest, the real closing ceremony happened on the Main Stage after dark.

    What Pulse 2026 Actually Was

    It would be easy to describe Pulse 2026 as a cultural fest. Thirteen events, two days, hundreds of participants, cash prizes, certificates, applause — those facts are all true. But they miss the point slightly.

    What Pulse 2026 actually was, is a reminder. A reminder that students are not just the degrees they’re pursuing or the placements they’re chasing. They are performers, photographers, comedians, designers, dancers, storytellers, and entrepreneurs — and they deserve a stage large enough to show all of that at once.

    IMS Ghaziabad UCC built that stage. Pulse 2026 filled it.

    About IMS Ghaziabad University Courses Campus

    IMS Ghaziabad (University Courses Campus) is a premier institution with 36 years of academic excellence, holding AICTE approval, NAAC ‘A’ Grade accreditation, and UGC 12(B) status. Located at NH-9, Adhyatmik Nagar, Ghaziabad-201015, the campus offers programmes including BBA, BCA, BAJMC, and MIB, and is committed to developing future-ready professionals through academic rigour and holistic growth.

    Website: https://www.imsuc.ac.in/
    Helpline: 1800-102-1214

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  • The Global PVC Industry Converges amidst West Asia Crisis Driving New World Order, Collaboration & Strategic Direction

    The Global PVC Industry Converges amidst West Asia Crisis Driving New World Order, Collaboration & Strategic Direction

    Mumbai (Maharashtra) [India], May 2: The 13th edition of VINYL INDIA 2026 — the World’s largest PVC business Summit and Exhibition, concluded successfully on April 9–10 at Hotel Sahara Star, Mumbai, bringing together the key stakeholders across the Global PVC value chain.

    With participation from over 1,150 delegates representing 515+ organizations across 21 countries, the Summit reaffirmed India’s growing stature as the Global hub for PVC demand and industry collaboration, and Vinyl India being PVC’s Largest Summit in the World.

    Highlight of Vinyl India 2026

    Vinyl India was held at the peak of the West Asia crisis, significantly impacting India’s and the Global energy landscape, trade routes, and diaspora.

    The implications of rising oil prices, increasing shipping costs, and associated risks to manufacturing and economic stability were addressed by global experts, who provided forward-looking insights for the coming months, enabling delegates to make informed decisions.

    India Emerges as a Global Growth Engine

    India continues to stand out as one of the fastest-growing PVC markets globally, driven by strong demand from infrastructure development, irrigation, water management, housing, sanitation, and industrial expansion.

    • Current market size: ~4.7 MMTA
    • Growth rate: 6–8% annually, outpacing GDP
    • Market value: ₹35,000 crores, projected to reach ₹50,000 crores by 2030

    However, domestic production capacity remains constrained at ~1.5 MMT, highlighting a significant demand–supply gap. Encouragingly, new capacity investments signal growing long-term confidence in India’s PVC growth story.

    Speakers highlighted upcoming capacities and then the projected trade flows

    Navigating Current Uncertainty with Collective Insight

    Building on these Global challenges, the industry continues to face multiple headwinds — including raw material volatility, unprecedented price rise, supply chain disruptions, logistics constraints, and margin pressures.

    Against this backdrop, VINYL INDIA 2026 served as a critical platform for:

    • Sharing credible market intelligence
    • Interpreting global developments
    • Identifying actionable strategies

    The strong participation reflected a clear shift among industry leaders toward collaboration over fragmentation and informed decision-making over speculation.

    Key Insights from Industry Leaders

    The Summit featured powerful keynote and plenary sessions addressing market outlook, geopolitical impacts, and technological transformation:

    • M.P. Taparia (Supreme Industries) emphasized the need to address the demand–supply gap, encourage investments, and tackle misconceptions around PVC. He underscored sustainability as a business imperative.
    • Anil Jain (Jain Irrigation) highlighted PVC’s critical role in agriculture and water security, noting strong demand potential driven by irrigation expansion and evolving farmer ecosystems.
    • Dharmakriti Joshi pointed to India’s strengthening long-term growth trajectory amid global slowdown, while cautioning on near-term uncertainties driven by geopolitical developments.
    • Eren Celenk (McKinsey) discussed the transformative potential of AI across manufacturing, R&D, and commercial functions, while stressing the continued importance of human judgment.
    • Vinoo Mehta (DCM Shriram) reinforced confidence in long-term PVC fundamentals despite short-term volatility.
    • Sanjay Moolji (Tricon) highlighted the significant global supply disruptions arising from geopolitical tensions, particularly in the Strait of Hormuz, which may take a long time to normalize even after the conflict in West Asia is resolved.

    Key Industry Takeaways

    • India remains a high-growth PVC market with strong structural demand drivers
    • Agriculture, water infrastructure, and housing will continue to fuel demand
    • Global uncertainties require adaptive and resilient business strategies
    • AI and digital technologies are enhancing manufacturing efficiency
    • Pipes and infrastructure applications remain dominant growth segments
    • Sustainability, recycling, and responsible material use are gaining urgency
    • PVC is expanding into new applications, including healthcare, packaging, and fenestration, and even in modern architecture and exterior looks of buildings for offices and residences.
    • Industry-wide collaboration is becoming essential for long-term growth

    Innovation, Technology, and Strategic Dialogue

    A major highlight of this year’s summit was the debut keynote on “AI Revolution and Its Impact on Manufacturing,” reflecting the increasing role of digital transformation in industrial competitiveness.

    The event also showcased new innovations across:

    • Pipes & Infrastructure
    • Building Materials (WPC-Wood Plastic Composites, SPC-Stone Plastic Composites)
    • Wire & Cable
    • Packaging & Pharmaceuticals
    • Healthcare Applications
    • uPVC Fenestration

    Interactive 4 Panel Discussions with industry leaders as Panelists

    Transformation of traditional PVC businesses

    • Scaling OPVC applications
    • Performance-driven fenestration systems
    • Advanced and high-performance PVC Applications

    Strengthening Old Relationships and Creating New Ones

    Beyond business discussions, the summit facilitated meaningful networking through gala evenings and informal interactions, fostering stronger relationships and collaboration across the global PVC fraternity.

    A Positive Outlook amid Global Challenges

    Despite global uncertainties, the overall sentiment remained optimistic. The summit reinforced India’s position as a strategic destination for global investments and partnerships in the PVC sector.

    The collective industry outlook was clear:
    Collaboration over isolation. Insight over speculation. Strategy over uncertainty.

    Organizer’s Perspective

    Nidhi Verma, Founder & Managing Director, ElitePlus++ Business Services, stated:

    “VINYL INDIA 2026 has been a highly significant and timely platform as the industry navigates unprecedented volatility. What stands out is the collective intent to engage, collaborate, and move forward with clarity and direction.”

    About ElitePlus++ Business Services

    ElitePlus++ Business Services is a leading Global organizer of business Summits and Exhibitions for the plastics, polymers, petrochemicals, packaging, and energy sectors. With over 15 years of experience and 100+ international events, the company connects global leaders, policymakers, and stakeholders to enable knowledge exchange, partnerships, and growth.

    Its flagship platforms — including VINYL INDIA — are among the world’s largest industry gatherings.

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  • Aptronix Launches Its Biggest Brand Campaign Yet, Featuring Akkineni Naga Chaitanya and Sobhita Dhulipala as Faces of a Bold New Retail Era

    Aptronix Launches Its Biggest Brand Campaign Yet, Featuring Akkineni Naga Chaitanya and Sobhita Dhulipala as Faces of a Bold New Retail Era

    Hyderabad (Telangana) [India], May 2: Aptronix, India’s leading Apple Premium Reseller, has unveiled its most ambitious brand campaign to date — “Big & Beyond Aptronix” — featuring celebrated actors Akkineni Naga Chaitanya and Sobhita Dhulipala as the official campaign faces. The launch marks a landmark moment in Indian Apple retail: the opening of Aptronix’s largest store in India, spanning 8,000 square feet, at Sarath City Capital Mall, Hyderabad.

    A Campaign Built for the Boldest Generation of Apple Users

    Designed to embody scale, confidence, and innovation, the “Big & Beyond Aptronix” campaign reflects the brand’s evolution into a world-class, aspirational retail destination. With Naga Chaitanya and Sobhita Dhulipala at the forefront, the campaign carries powerful cultural resonance — pairing the sophistication and ambition both actors represent with the premium experience Aptronix has built its reputation on.

    Their presence bridges Aptronix’s premium retail identity with the aspirations of a new generation of Apple users across India, cementing an emotional connection that goes well beyond the transactional.

    India’s Largest Apple Premium Reseller Store — 8,000 Sq. Ft. of Pure Experience

    At the heart of this campaign is a milestone that redefines what Apple retail looks like in India. The newly launched Aptronix flagship at Sarath City Capital Mall spans 8,000 square feet — making it the largest Aptronix store and one of the largest Apple Premium Reseller stores in the country.

    Designed to global standards, the store offers:

    • Immersive, hands-on product discovery across the full Apple ecosystem
    • Expert-led personalised guidance for every customer need
    • Seamless in-store service and support experiences
    • A retail environment that elevates the act of choosing Apple into an experience in itself

    The Limitless Aptronix Exchange: Rewiring How India Upgrades

    Central to the campaign is the celebrated Limitless Aptronix Exchange programme, which has fundamentally changed how customers approach Apple upgrades. The programme delivers:

    • High-value, transparent exchange benefits
    • Hassle-free transitions to the latest Apple devices
    • Democratised access to premium technology for a wider audience

    The programme’s continued success is a direct reflection of Aptronix’s customer-first philosophy — making world-class technology not just desirable, but genuinely within reach.

    In Their Words

    “What we have built with Aptronix is not just a retail chain — it is a belief system. A belief that Indian consumers deserve the finest Apple experience, without compromise. This 8,000 square foot store is the physical expression of that belief. When I see Naga Chaitanya and Sobhita as the faces of this campaign, I see the same values we have always stood for — elegance, ambition, and a quiet confidence in thinking bigger. This is just the beginning of what Premium Lifestyle and Fashion will deliver for our customers.”

    — Sutinder Singh, Founder & Owner, Premium Lifestyle and Fashion

    “For us, ‘Big & Beyond’ is not a campaign theme — it is how we operate. Every decision we have made at Aptronix has been in service of one goal: creating the most exceptional Apple retail experience in India. With our largest store now open in Hyderabad and two icons of Indian cinema representing our vision, we are sending a clear signal to the market. Aptronix is not just growing — we are setting the standard.”

    — Meghna Singh, CEO, Aptronix

    A New Chapter. A New Scale.

    With the “Big & Beyond Aptronix” campaign, the brand firmly consolidates its leadership in the Apple retail ecosystem — bringing together celebrity influence, customer-centric innovation, and India’s largest-format Apple Premium Reseller experience under one powerful vision.

    This is Aptronix, reimagined for what comes next.

    About Aptronix

    Aptronix is India’s leading Apple Premium Reseller, operating across multiple cities with a commitment to delivering world-class Apple retail experiences. With a focus on immersive in-store environments, customer-first programmes, and premium service standards, Aptronix continues to set the benchmark in technology retail in India.

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  • Guinness Glory: CM Devendra Fadnavis praises Navayuga for landmark Missing Link Project

    Guinness Glory: CM Devendra Fadnavis praises Navayuga for landmark Missing Link Project

    Mumbai (Maharashtra) [India], May 2: Navayuga Engineering Company Limited (NECL) proudly garners its second Guinness World Records with the construction of the Widest Underground Tunnel, achieved as part of the landmark Mumbai-Pune Expressway Missing Link Project. This extraordinary feat stands as a defining moment in India’s infrastructure journey, showcasing unmatched scale, engineering mastery, and a bold vision to build beyond boundaries.

    For decades, the Mumbai-Pune journey through the Sahyadris was scenic yet slow and unpredictable. Under the vision and leadership of Hon’ble Chief Minister of Maharashtra Shri Devendra Fadnavis, the Government of Maharashtra envisioned a transformative solution – bridging the 13.3-kilometre Missing Link, which was delivered by Maharashtra State Road Development Corporation Limited (MSRDCL) and brought to life by Navayuga Engineering Company Limited.

    Inaugurated on Maharashtra Day, the much-awaited Mumbai-Pune Expressway Missing Link stands as a landmark of engineering brilliance, expanding India’s infrastructure horizon. By bypassing the traffic-prone Khandala Ghats, this transformative route reduces travel time by 30 minutes and significantly eases congestion on one of Maharashtra’s most critical transport corridors.

    Marking a defining milestone, Hon’ble Chief Minister of Maharashtra Shri Devendra Fadnavis, Hon’ble Deputy Chief Minister Shri Eknath Shinde, Hon’ble Deputy Chief Minister Smt. Sunetra Pawar, and Managing Director of Navayuga Engineering Company Limited, Mr. Chinta Sridhar came together to launch this landmark moment in India’s infrastructure journey.

    Mr. Chinta Sridhar, Managing Director, Navayuga Engineering Company Limited, stated, “This is more than a world record, it is a statement of what India can build. Delivering the widest underground tunnel through the challenging basalt terrain of the Sahyadris reflects our ability to execute complex, design-led infrastructure at a global scale. The recognition from Guinness World Records is a proud moment for all of us, and a testament to the trust placed in us by the Government of Maharashtra, the Maharashtra State Road Development Corporation Limited, and the visionary leadership of Hon’ble Chief Minister Shri Devendra Fadnavis. At Navayuga Engineering, we are committed to pushing boundaries and building infrastructure that drives India forward.”

    Mr Ramesh Singooru, Senior Vice President and Regional Head of NECL stated that “Having invested millions of manhours marked by perseverance and unwavering dedication toward the realization of the much-awaited Missing Link project, I am immensely delighted and proud to represent Navayuga Engineering Company Limited in achieving a Guinness World Record for this mega initiative.”

    He further added that, “The project presented formidable execution challenges, particularly due to complex land constraints and the steep gradients of the hilly and valley terrain. These were addressed through meticulous planning and advanced engineering solutions, including the provision of adits, cross passages at every 300 metres, and the adoption of NATM with controlled blasting to safeguard the adjacent expressway, in compliance with relevant safety norms.”

    “Construction beneath a large water body was undertaken with the highest safety standards, supported by state-of-the-art technologies such as SCADA-based monitoring, high-pressure water mist firefighting systems, integrated tunnel management systems (ITMS), public address systems, SOS and emergency response systems, and advanced ventilation mechanisms. The project also involved extensive rock excavation, large-scale concrete works, and the successful integration of viaduct structures across a valley of approx 180 metre, utilizing UHPFRC girders to enable efficient construction in challenging terrain. This landmark project will significantly alleviate congestion in the Khandala ghat section, marking a transformative step in infrastructure development. It sets a new benchmark for excellence and establishes a milestone not only for the state but for the nation as a whole.”

    The Mumbai-Pune Expressway Missing Link spans 13.3 km, of which approximately 10.67 km comprises state-of-the-art, 5-lane twin tunnels, each 22.33 metre wide, constructed by Navayuga Engineering Company Limited. 

    The project involved the excavation of over 85 lakh tonne of rock through the challenging terrain of the Sahyadri range. Construction utilised 7,600 tonne of steel, reinforcing the structural strength of the tunnels. Over 1.1 lakh cubic metre of concrete were deployed for shotcrete, enhancing structural stability and durability, while an additional 2.2 lakh cubic metre of concrete were used for PQC (Pavement Quality Concrete), ensuring long-term road performance. The project was delivered through 9 million manhours, reflecting the scale, complexity and human effort behind its execution. With safety as a foremost priority, advanced technologies have been deployed to ensure protection of both commuters and the surrounding environment.

    Key Engineering & Safety Highlights of the Widest Underground Twin Tunnel:

    • The entire Missing Link corridor is monitored 24×7 through a SCADA (Supervisory Control and Data Acquisition) system, enabling real-time traffic management, air quality monitoring and intelligent tunnel operations. 
    • The project integrates AI-powered monitoring and control systems, ensuring seamless, data-driven decision-making across the tunnel network. 
    • A comprehensive surveillance network comprising bullet cameras, PTZ cameras (at intervals of 150-300 metre) and Automatic Number Plate Recognition (ANPR) systems at tunnel entry and exit points ensures continuous monitoring and enhanced security. 
    • The tunnels are equipped with jet fan ventilation systems, with continuous monitoring of Carbon Monoxide (CO) and Nitrogen Oxides (NOx), maintaining safe and breathable air quality at all times. 
    • SCADA-enabled intelligent ventilation systems automatically regulate airflow to ensure optimal environmental conditions within the tunnels. 
    • Advanced fire safety systems, including automated fire detection and a High-Pressure Water Mist Suppression System, enable rapid response and effective containment in case of emergencies. 
    • Fire-fighting cross passages are located at intervals of 300 metre, ensuring swift evacuation and emergency response. 
    • SOS systems are installed at intervals of 150 metre, along with Emergency Push Buttons at every 50 metre, ensuring immediate access to assistance across the entire stretch. 
    • FM Radio Broadcasting System enables real-time transmission of emergency alerts and critical information to motorists within the tunnel. 
    • An integrated Public Address System, linked to the central control room, allows instant communication of emergency alerts and traffic updates to tunnel users. 

    With a pan-India presence and four decades of infrastructure leadership, Navayuga Engineering marks yet another defining milestone with the World’s Widest 5-Lane Twin-Tunnel engineering marvel. Seamlessly connecting India’s commercial capital with a rapidly expanding industrial hub, the project is poised to transform regional mobility, unlock economic potential, and strengthen one of Maharashtra’s most critical corridors.

    Driven by a commitment to engineering excellence, innovation, and sustainability, Navayuga Engineering continues to deliver world-class infrastructure that not only meets global standards but also shapes India’s future, building enduring assets that power growth, connectivity and nation-building at scale.

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  • Cleantech Startup NovorbisItus Raises Rs 13.35 Crore Seed Round Led by Rainmatter, with participation from Rockstud Capital

    Cleantech Startup NovorbisItus Raises Rs 13.35 Crore Seed Round Led by Rainmatter, with participation from Rockstud Capital

    Pune (Maharashtra) [India], May 2: NovorbisItusPvt. Ltd., a Pune-based cleantech startup, has raised ₹13.35 crore in a seed funding round led by Rainmatter, the investment initiative of Zerodha. The company develops emission control and air purification systems for decentralised pollution sources such as diesel generator (DG) sets and crematoriums, including retrofit solutions for existing infrastructure. The round also saw participation from Rockstud Capital, an early-stage fund focused on manufacturing-led companies. The transaction was advised by Indorient Financial Services Ltd.

    • The Pune-based startup will use the funds to scale its emission control solutions for diesel generators and crematoriums and expand into new product lines.
    • The round is led by Nithin Kamath’s Rainmatter, with participation from Rockstud Capital, an early-stage fund focused on manufacturing-led and sustainability-driven businesses.

    The fresh capital will be used to scale deployment of its existing solutions, expand its product portfolio to address additional use cases such as emissions reduction in boilers and large industrial facilities, including steel plants, and enable industries to implement on-site carbon capture technologies.

    NovorbisItus was founded by Harsh Neekhra, Gagan Tripathi, and Divyank Gupta. The company’s first product was a filter-less Retrofit Emission Control Device (RECD) that can be retrofitted to existing DG sets, enabling companies to meet emission norms without requiring equipment replacement. This was followed by a product for crematoriums called Crematorium Air Purification System (CAPS).

    Harsh, CEO, said, “We started NovorbisItus as second year college students in Indore with an idealistic view to fix air pollution at its source and leave clean air for future generations. Over the past few years, we have translated that vision into deployable solutions that are now being used across industrial and commercial settings in India. With this investment, we aim to scale our technology, expand our product portfolio, and accelerate adoption across sectors where emission control has traditionally been limited.”

    Abhinav Negi, Investment Lead – Climate and Deep-tech, Rainmatter, said:

    “At Rainmatter, we look for problems that are urgent, undeniable, and underserved. DG set emissions and crematorium pollution tick all three. Novorbis is solving both with technology built for Indian conditions, where global solutions have simply not worked. What gives us confidence is not just the product but the team behind it. Harsh Neekhra, GaganTripathi, and Divyank Gupta started this in college and have stayed the course through everything that hardware throws at you. That kind of persistence, combined with real deployments and a compliance tailwind that only gets stronger, is why we are backing them.”

    Abhishek Agrawal, Founder & Managing Partner, Rockstud Capital, added:

    “At Rockstud Capital, we back manufacturing-led businesses solving real-world problems at scale. Novorbis stands out for building a certified, commercially deployable emission control solution in a segment that is both underserved and structurally inevitable. With tightening emission norms and increasing regulatory enforcement, retrofit solutions like Novorbis’ RECD are becoming essential infrastructure. We believe the team is well-positioned to scale across industrial and urban applications.”

    About the Technology

    NovorbisItus’ primary product is an ARAI-certified, filter-less Retrofit Emission Control Device (RECD), designed to reduce particulate matter and other harmful emissions from DG sets. India is estimated to have over 20 lakh DG sets in operation, contributing significantly to particulate emissions, particularly in urban centres such as Delhi-NCR and Mumbai that have witnessed sustained periods of poor air quality in recent years.

    The patented system combines electrostatic precipitation (ESP) with an automated cleaning system, delivering high efficiency and minimal maintenance requirements, making it suitable for retrofit applications. The solution enables operators of existing diesel generator sets across industrial and commercial environments to meet CPCB emission norms, including CPCB IV+ standards, without requiring full equipment replacement.

    For crematoriums, the startup offers a unique Crematorium Air Purification System (CAPS) that offers a 90-95% reduction in air pollution, as certified by IIT Bombay. The startup’s Founder and CEO, Harsh Neekhra, said, “Eight million tonnes of carbon emissions occur due to ritualistic last rites in crematoriums. This is an India-specific problem and we looked at this as an opportunity to combine our traditions and engineering innovation and came up with the CAPS product. This product enables green crematoriums, and we’re very excited to take the innovation to different parts of the country.”

    About NovorbisItusPvt. Ltd.

    NovorbisItusPvt. Ltd. is a Pune-based cleantech company focused on emission control and air purification technologies. Founded in 2019 by Harsh Neekhra (CEO), GaganTripathi (CTO), and Divyank Gupta (Director of Sales), the company develops filter-less, retrofit solutions to reduce emissions from decentralised pollution sources such as diesel generator sets and crematorium systems. Its flagship product, an ARAI-certified Retrofit Emission Control Device (RECD), enables industrial and commercial operators to meet CPCB emission norms through cost-effective upgrades.

    Novorbis traces its origins to Indore, where the founding team began building solutions with the mission to eliminate pollution. The company commenced commercial sales of its RECD product in 2022. Today, Pune serves as the company’s primary base for production, R&D, and distribution as it scales deployments across India.

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  • Mehul Purohit Leads Multiphase Digital to Double Win at IDEA Awards

    Mehul Purohit Leads Multiphase Digital to Double Win at IDEA Awards

    New Delhi [India], May 2: India’s PR and digital branding industry, Multiphase Digital has created an ‘unprecedented’ win at the Entrepreneur India IDEA Awards 2026, scooping up the awards for “Most Innovative PR Company” and “Best Digital Campaign of the Year” simultaneously. This double victory not only appreciates the agency’s inventive abilities but also marks its escalating dominance over one of the country’s most competitive and fastest-evolving fields.

    Mehul Purohit’sa strategic PR Person, has positioned Multiphase Digital to become one of Asia’s most sought-after PR firms in a short span of time. Established in February 2020, the company has seen explosive growth and currently employs over 70 professionals catering to entrepreneurs, politicians, and athletes by creating their brand and public profile.

    Its significance is augmented by the fact that India’s digital industry is at an all-time high, with an exponential rise to 800 million+ internet users and a digital ad market projected to exceed 50,000 crore. In a hypercompetitive space like this, gaining two major awards collectively signifies not only its prevalence in the sector but also its persistent performance, innovative approach, and a remarkable ROI for all its clients.

    Purohit’s personal journey adds a emotional appeal to this victory. Raised in Bikaner, Rajasthan, he has faced hardship ever since he was 9 and lost his father…

    This early adversity fueled a drive in him to make his mark at a young age. He entered digital marketing in 2019 where he took to content creation and social media campaigning, while India was in the middle of its digital boom.

    Prior to launching Multiphase Digital, he was involved in various digital initiatives like MYGOV and MPL that taught him a lot about consumer behaviour and digital trends – which is being adopted by his agency.

    Unlike traditional PR firms, the focus for Multiphase Digital is not media placements but story-telling and digital branding. The company is focused on developing authentic and meaningful narratives instead of short-lived media share. This is also confirmed by studies that assert that the public is more likely to connect with brands that are self-expressed via story telling-over 80% of consumers believe this fact.

    This is reflected in the agency winning the ‘Best Digital Campaign of the Year’ award as campaign narratives made by the company aim only to connect with the consumers but also to persuade them. On the other hand, ‘Most Innovative PR Company’ recognises the company’s flexibility, format tests, and the success in verticals.

    Besides being a successful businessman, Purohit is also a digital influencer who frequently shares his thoughts on digital platforms such as TEDx and Josh Talks on the significance of online presence, branding and entrepreneurship. He has also been recognised with awards for this like Asia’s Youngest Entrepreneur (2022) and Best Instagram Creator (2021-2022).

  • Sloshout Expands Luxury Villa Booking Portfolio Across Delhi NCR as Demand for Private Celebrations Hits New High

    Sloshout Expands Luxury Villa Booking Portfolio Across Delhi NCR as Demand for Private Celebrations Hits New High

    New Delhi [India], May 2: Sloshout has been in the venue booking business since 2015. The Delhi-based platform has spent 10 years in India’s events industry and has now expanded its luxury villa listings to more than 500 properties across Delhi NCR. Banquet halls are no longer the first choice for most people. Today, hosts want a space that is fully theirs—where they set the rules and plan things the way they want. Private villas give them exactly that, and the demand for such spaces has been growing steadily.

    Privacy is now a priority 

    Across Delhi, Gurugram, Faridabad, Noida, and Ghaziabad, people are picking private villas over banquet halls — and it is not hard to see why? A villa gives you your own space. You know every person there. You decide the food, the music, the decoration, and the timings. No strangers walking in, no shared spaces. A banquet hall cannot give you that personal feeling — a villa can. Guests can easily stay overnight, which literally makes the whole experience even more comfortable and enjoyable as well.

    Sloshout has expanded its listings, keeping this in mind. Hosts can now find villas with private pools, open lawns, and multiple bedrooms — giving them more choices for a celebration that truly stands out.

    Plan Everything in One Place

    Sloshout has organised over 35,000+ events and now has over 500+ venues in Delhi NCR. Apart from venue reservation, you can also book our trusted vendors like caterers, decorators, photographers, and makeup artists—all in one place. Every vendor listed on Sloshout is verified. Every listing has real customer reviews. So, you are not taking a chance on anyone. You compare, you choose, and you book. Simple as that.

    Sloshout Has Made Every Kind of Event Happen Across Delhi NCR

    Sloshout has helped people host all kinds of events over the years. Birthdays, weddings, family functions, corporate parties — the platform has been a part of thousands of events across Delhi NCR. And more are happening every day. Sloshout’s luxury villas are available for:

    • Birthday Parties
    • Anniversaries
    • Weddings and pre-wedding functions
    • Corporate team outings
    • Weekend getaways
    • Private celebrations
        

    No matter if it’s just a small get-together or a lavish party, Sloshout, India’s most trustworthy venue booking platform, has a vast selection of Villas.  where you will find no complaints at all.

    A Platform That Has Come a Long Way

    Sloshout has come a really long way since it first started. And the numbers say it all.

    • It all began in 2015—one idea, two founders, and a lot of hard work
    • Since then, Sloshout has helped plan and host more than 35,000 events
    • Today, users can choose from more than 2,000 venues listed on the platform
    • And if you need a caterer, decorator, photographer, or any other vendor, there are over 500+ verified ones ready to book

    And the best part is that Sloshout is not just a Delhi thing anymore. The platform has grown beyond Delhi NCR and is now actively helping people plan events in Bengaluru and Hyderabad too. Same trusted experience, same easy booking process — just in more cities now.

    Leadership Insights

    “People these days do not just look for a venue. They want the whole thing — venue, food, décor, photos — sorted without the stress. That is what Sloshout is here for,” said Kunal Makhija, co-founder, Sloshout.

    Parth Chandok, Co-founder, added, “Villas and farmhouses are the first thing people ask for now. Everyone wants their own space, no sharing, no strangers around. We are just making sure finding and booking one does not become another headache.”

    SLOSHOUT AT A GLANCE

    Founded 2015 — over a decade in India’s events industry
    Events Facilitated 35,000+ across major cities
    Venue Network 2,000+ properties pan-India
    Verified Vendors 500+ across catering, décor, photography & more
    Luxury Villas (Delhi NCR) 500+ with private pools and party-ready amenities
    Cities Delhi, Gurgaon, Noida, Faridabad, Ghaziabad, Bengaluru, Hyderabad

    How to Book Venues on Sloshout?

    1- Search & Filter — Visit Sloshout.com, select your city, venue type, location, budget, and number of guests.

    2- Shortlist Venues — Look at the venues, see the photos, read the reviews, and pick the ones you like.

    3- Get Quotes — Hit “Get Quote” or “Enquire” on any venue page and get a package sorted around your date, food, and décor.

    4- Talk to an Expert — A Sloshout expert will call you, help you narrow down your options, and make sure you get a good deal.
     
     5- Confirm your venue by paying a booking amount, which can be as low as 30% of the total package value.

    OUTLOOK
     Sloshout was founded by Kunal Makhija and Parth Chandok in 2015 and is India’s leading venue and vendor booking platform in India. The idea was simple — why should planning a party be this hard? Two friends decided to do something about it and built a platform that actually makes event planning easy. And today, people all across India trust Sloshout every time they have an event coming up.  Sloshout has been a part of over 35,000 celebrations across India — from birthday parties and weddings to corporate outings and weekend getaways. Just pick what you need and get it booked.

    Media Contact

    Website: www.sloshout.com
     
    Email: info@sloshout.com

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  • Shibani Kashyap Drops Sarfira in a Star-Packed Launch Night Hosted by Mika Singh- Vibes. Energy. Chaos: launch event hosted by Mika Singh

    Shibani Kashyap Drops Sarfira in a Star-Packed Launch Night Hosted by Mika Singh- Vibes. Energy. Chaos: launch event hosted by Mika Singh

    Mumbai (Maharashtra) [India], May 2: Renowned singer-composer Shibani Kashyap returns with her powerful new anthem ‘Sarfira’ set to release on Sunshine Music, a track that goes beyond music to embody a mindset, an attitude, and a movement. The song is a salute to fearless dreamers, rebels, and creators who refuse to fit into society’s boxes, celebrating the madness to dream big, the courage to stand apart, and the fire to keep creating against all odds.

    Adding to the song’s powerful impact is a dynamic lineup of artists who each bring their own distinct voice and energy. Siroyi emerges as a fearless force with razor-sharp expression and commanding presence, igniting every beat with intensity. Nx2D represents the voice of the new generation, bringing style, originality, and an electrifying flow that gives the track a modern edge. Tash The Beat Boxer elevates the rhythm with phenomenal beatboxing, transforming sound into pure adrenaline and adding a unique sonic identity. Yeda Anna rounds out the collaboration with raw charisma, bold attitude, and fearless expression, taking the song’s energy to another level

    Speaking about the track, Shibani Kashyap shares that Sarfira is dedicated to everyone who chooses passion over approval and dares to follow their own path, ”Blending the soul of Indipop with the fierce pulse of hip-hop, Sarfira captures themes of freedom, rebellion, passion, and raw artistic energy. Its message resonates strongly, the ones often labelled “crazy” are the ones who go on to change the world. The track stands as an anthem for those who choose purpose over approval, creativity over conformity, and passion over fear”

    The evening saw the presence of Bosco Martis, Meet Bros, Rajesh Khattar, Mannara Chopra, Rohit Verma, Arjan Bajwa, Vippin Aneja, Gaurav Chopra, Ramji Gulati, Hrishikesh Pandey, Shudhanshu Pandey, Dipshikkha Nagppal, Vitaasp Gotla, Aliza Khan, Karan B Oberoi, Mihir Joshi, Simran Sachdeva, Priyanka Sibal, Siddharth Sibal, Gurpreet Kaur Chadha, Prashant Virendra Sharma, Nandani, Suresh Thomas, Mohit Vadia, Anjali Pandey Verma, Tiara Gujral, Soumini Paul, Arshi Khan, Eshan Masih, Diptii, Alpa Jobalia, Jasmeet, Amandeep Singh Jolly, Smriti Monocha, Kanta Motwani, Tejaswini Kolhapure Saraswat, Ajay Kakkar, Deepika Motwani, Ezendia, Sherrin Varghese, Sanober Herekar Aziz, Abdul Aziz Zee And Many More.

    With its strong message and electrifying sound, Sarfira is all set to become an anthem for a new generation of dreamers and creators.

    Watch the song here- https://youtu.be/4Ea-0LU8Ur0?si=mGoCEoghm6BDPugf

  • Unsynthetic Your Sleep. Customise Your Mattress.

    Unsynthetic Your Sleep. Customise Your Mattress.

    Mumbai (Maharashtra) [India], May 2: Amouve, India’s first organic sleep brand, has built its range around a single conviction: every material that touches your body should be the most honestly made version of itself. At the centre of that range is the Kapok mattress — a fully plant-based, made-to-measure mattress built to the exact dimensions of the bed, the gadda, the diwan, or the sofa seater it is going into. Surrounding it is a complete ecosystem of organic cotton sleep and bath products: from GOTS-certified bed sheets and pillows to luxury bath towels used in some of India’s finest hotels.

    UNSYNTHETIC YOUR SLEEP

    The question most people never think to ask when buying a mattress is a simple one: what is it made from? For the majority of mattresses on the market, whether sold as a single bed mattress, a double bed mattress, or a king-size mattress — the core answer is the same: processed memory foam. It is a material chosen for manufacturing efficiency, not for the body that will spend a third of its life resting on it. People who sleep on foam mattresses frequently report sleeping warm, noticing a sharp chemical smell in the first weeks, or waking up feeling less restored than expected. These are not coincidences. They are the predictable results of a material that is neither breathable nor inert.

    A pure cotton mattress, and particularly one filled with Kapok, known in South India as ilavam panju and also as silk cotton — starts from a fundamentally different premise. Kapok is a silky, featherlight fibre harvested from the seed pods of the Ceiba tree. Amouve’s mattresses are naturally hypoallergenic, temperature-regulating, and moisture-wicking without any chemical processing. The Amouve Kapok Mattress encases this fibre in organic cotton fabric, that is unbleached, untreated and unblended. There is no memory foam, no synthetic latex, no polyester quilting. A natural mattress, in the most literal sense.

    “We get asked often whether a cotton mattress is good for daily sleeping, or whether kapok holds up the way foam does. The honest answer is that kapok has been doing this for centuries. We are not replacing foam with a plant. We are returning to a material that was never meant to be replaced.”
     — Founder, Amouve

    CUSTOMISE YOUR MATTRESS: BUILT FOR THE HOME YOU ACTUALLY HAVE

    A cotton mattress king size is not the same as a cotton mattress single bed, and neither of them is the same as the gadda a diwan was built around. Indian homes do not conform to catalogue dimensions, and the mattress industry’s insistence on a fixed menu of sizes has always been a compromise that the buyer absorbs quietly. Amouve does not offer that compromise. Every mattress is made to order, with hours of seasoned handcraftsmanship, tufted to the exact width, length, and thickness the customer specifies.

    A single bed cotton mattress for a child’s room. A double bed cotton mattress for a guest room that doubles as a study. A queen-size mattress for a frame that runs two inches longer than standard. A cotton mattress king size for a bed built into an architectural alcove. A foldable mattress for anyone who refuses to compromise on material just because the format folds. Amouve makes all of these, and anything in between, without treating a non-standard size as a special request. It is simply how every mattress here is made.

    THE FOLDABLE COTTON MATTRESS

    Not every home has a fixed bed for every sleeping surface it needs. The foldable cotton mattress is one of the most popular products in the natural sleep category. Most foldable mattresses on the market use foam, practical in form, but carrying the same material concerns as any other foam product. Amouve’s foldable mattress offers the same pure Kapok cotton fill and organic cotton cover in a format designed to fold, store, and return to shape. For a guest room that becomes a home office, for floor – sleeping, for compact urban apartments a foldable cotton mattress is a daily-use item rather than an occasional one; the material honesty does not change with the format.

    FROM THE GADDA TO THE LOUNGE CHAIR: NATURAL FILL ACROSS YOUR ENTIRE HOME

    The logic of an unsynthetic home does not stop at the bedroom door. Amouve’s Kapok customisation extends to every surface a body rests against. The diwan mattress — a cotton gadda by another name, and one of the hardest sizes to source correctly in India, can be ordered to the exact dimension. The settee, the couch, the two-seater and three-seater sofa: all carry cushions that, in most homes, are filled with whatever foam or polyfill insert the manufacturer chose. Amouve replaces that fill with kapok, cut to the precise measurements of the furniture it is going into. For those who have invested in a luxury sofa or a lounge sofa and found that the seating cushions flatten or retain heat over time, a kapok fill is a meaningful upgrade. Lounge chair back cushions, sofa back cushions, floor cushions for low-seating arrangements — each made to order, in the same organic cotton and kapok as the mattress range.

    LUXURY BATH TOWELS: THE SAME STANDARD, CARRIED INTO THE BATHROOM

    The same material logic that applies to the mattress applies to what you reach for after a shower. Amouve’s luxury bath towels are made from extra-long staple GOTS-certified organic cotton, woven with a proprietary low-twist yarn that makes them more absorbent than Egyptian cotton or Turkish cotton towels, and considerably more durable than the softener-coated alternatives most brands sell. Available in 600 GSM and 700 GSM weights, they are used in some of India’s most respected hotels, including the Taj, and are available for the home in bath towel, hand towel, face towel, bath mats and bath robe formats. No bleach. No fabric softeners. No chemical finishes that wash out after two uses. For those building a home around honest materials, the luxury bath towel is the natural companion to the mattress. Both sit against the skin for hours. Both deserve the same question: what are they actually made from?

    HOW TO ORDER

    Every Amouve mattress and custom fill product is made to order. Customers provide their dimensions at the time of purchase, and each piece is crafted individually. Standard sizes are available as a reference point. Lead times are communicated and range between 18-20 days. Amouve ships across India; international enquiries are handled directly through the website.

    Shop the full range at http://www.amouve.com or reach the team on care@amouve.com or on +91 8850518520 (Whatsapp) for custom size guidance or any queries.

    ABOUT AMOUVE

    Amouve is India’s first GOTS-certified organic cotton brand, working with over 900 certified organic farmers. The sleep range covers kapok mattresses, foldable mattresses, fitted and flat bed sheets, duvet covers and inserts, blankets, comforters, pillow covers, and orthopaedic and cervical pillows called the Kapok pillow and the Neem pillow. The bath range includes luxury bath towels (600 and 700 GSM), hand towels, face towels, bath robes, and bath mats, used by leading hospitality brands across India including the Taj. Custom Kapok diwans, settees, sofas, lounge chairs, and side and back cushions are available in any dimension. Every product is made without synthetics, shortcuts, or factory-standard compromises.

    MEDIA CONTACT

    Amouve

    Email: care@amouve.com

    Phone: +91 88505 18520

    Website: www.amouve.com

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  • A Journey Beyond Ambition: Krishna Kumar Marayil’s “Crossing The Rubicon – Wisdom Trails With The Old Monk”

    A Journey Beyond Ambition: Krishna Kumar Marayil’s “Crossing The Rubicon – Wisdom Trails With The Old Monk”

    New Delhi [India], May 1: In an age where leadership is often measured by metrics and milestones, Krishna Kumar Marayil, a distinguished leadership coach and global educator from Bengaluru, offers a refreshingly introspective narrative that redefines success from the inside out. His book, Crossing The Rubicon – Wisdom Trails With The Old Monk, is not merely a literary work—it is an invitation to embark on a transformative inner journey.

    With an illustrious career spanning decades, Krishna Kumar stands at the confluence of coaching mastery, leadership development, and high-performance thinking. As the first individual outside North America to serve as President of the International Association of Coaching (IAC), and a Professional Fellow at the Harvard-affiliated Institute of Coaching, his contributions to the global coaching landscape are both pioneering and profound. As the founder of the Intrad School of Executive Coaching (ISEC), India’s first licensed IAC coaching institution, he has shaped a generation of coaches, seamlessly blending international frameworks with culturally rooted wisdom.

    An alumnus of premier institutions including IIT and IIM, with further executive education from INSEAD, Krishna Kumar has coached senior leaders across global corporations such as Oracle, Cisco, Infosys, Bosch, Qualcomm, Daimler, and Decathlon. His work emphasizes cultivating high-performance cultures grounded in purpose, presence, and emotional intelligence. At IIM Bangalore, he co-directs the flagship Executive Education Program, Creating High Performance Organizations, mentoring leaders who aspire to create meaningful impact.

    Yet, beyond the boardrooms and executive suites lies a storyteller who has spent over a decade refining his voice—beginning with blogs and poetry, and gradually evolving into a narrative that captures the essence of human transformation.

    Crossing The Rubicon – Wisdom Trails With The Old Monk unfolds through the journey of “The Chief,” a driven yet restless leader who encounters a wise and unassuming guide—the Old Monk. Set against the evocative backdrop of the mountains, their conversations transcend conventional mentorship. Through questions, metaphors, and quiet reflections, the Old Monk does not prescribe answers but gently nudges the Chief toward self-discovery.

    The narrative explores themes of ambition, identity, fear, and fulfillment, urging readers to confront a fundamental question: What holds you back from becoming your truest self? As layers of insight unfold, the Chief is compelled to redefine success—not as external achievement, but as inner alignment.

    What makes this work particularly compelling is its philosophical subtlety. Krishna Kumar does not position the Old Monk as a distant sage confined to the mountains. Instead, he reminds us that such guides exist all around us—in mentors, teachers, coaches, and even fleeting encounters—if only we remain receptive.

    At its heart, the book is a meditation on awareness, resilience, and the courage to step into the unknown—to cross one’s own Rubicon.

    Reflecting on his journey, Krishna Kumar shares that the book has been a long-standing project, one that evolved organically over years of writing and introspection. His intention is clear: to offer direction and meaning to those navigating their own paths of transformation.

    Available on:(https://www.amazon.in/Crossing-Rubicon-Wisdom-trails-Monk/dp/B0DZXTYZ3R/ )

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