Author: Sutun Nayak

  • BGMI Introduces New Redeem Codes in Latest Release on April 24

    BGMI Introduces New Redeem Codes in Latest Release on April 24

    Bengaluru (Karnataka) [India], April 24: KRAFTON India has rolled out the latest set of redeem codes for BATTLEGROUNDS MOBILE INDIA (BGMI), with today’s drop introducing a fresh mix of in-game rewards. Leading the lineup is the Spade Trickster – Mini14, a stylized weapon skin inspired by playing card motifs and trickster elements, bringing a bold, magical aesthetic to the reliable mid-to-long-range rifle known for its precision and low recoil.

    Redeem codes are valid until July 9, 2026, and will be released daily on BGMI’s official channels.

    General Redeem Codes:

    1. KHZCZTK55JWPXBPR
    2. KHZDZD7B7FMU8NGP
    3. KHZEZBXB5CU8DG4E
    4. KHZFZBA69HFT7G6K
    5. KHZGZK9MXU6397PQ
    6. KHZHZQ5W7ED6RXUB
    7. KHZIZCF3B7DEXDKQ
    8. KHZJZENFMCW6SQRB
    9. KHZKZQEMBPQ5ST6M
    10. KHZLZ36CVSVEHB8B
    11. KHZMZNDFE7KCPADH
    12. KHZNZPN5QDUN3FB5
    13. KHZOZGTV88XB7G9E
    14. KHZPZDP5UXAVBSDB
    15. KHZQZCD94Q8NCUSM
    16. KHZRZNAVUEQGX55V
    17. KHZVZXV8BA4M4XNB
    18. KHZTZC6PKK3PVVAM
    19. KHZUZ9HG5XWPG5SH
    20. KHZBAZ5ST4VE5B64
    21. KHZBBZKCUHBTN549
    22. KHZBCZHTH95M8UWN
    23. KHZBDZTHC3XECJ87
    24. KHZBEZVK9MKAJ49T
    25. KHZBFZR93MJ97AN5
    26. KHZBGZ7D34B4NG6D
    27. KHZBHZ7BAX3RRPHR
    28. KHZBIZ8FJFV4UPJ3
    29. KHZBJZKPM9EQJBNE
    30. KHZBKZG78FC8UJPV
    31. KHZBLZDWFGWEQMQP
    32. KHZBMZHNMKCEG4HN
    33. KHZBNZ6K3GPH6PQ7
    34. KHZBOZ499EXQK3QW
    35. KHZBPZF6H8NES9QB
    36. KHZBQZR67H663DPJ
    37. KHZBRZB9UNHQGSXJ
    38. KHZBVZNTHTVR8M9H
    39. KHZBTZS3WFS9RUD5
    40. KHZBUZT7T9X7FQ4P
    41. KHZCAZHUXECQ7WHS
    42. KHZCBZAAN6KBQ49U
    43. KHZCCZX84MRHQ3C5
    44. KHZCDZND7MDFABVD
    45. KHZCEZPD59E8SBKG
    46. KHZCFZAF6FFKHB88
    47. KHZCGZT776SV7J5A
    48. KHZCHZ7V4ACJWP64
    49. KHZCIZKUPUSGK6XS

    Steps to redeem:

    Players can follow these simple steps to claim their rewards:

    • Step 1: Go to the Redeem section on BGMI’s official website www.battlegroundsmobileindia.com/redeem
    • Step 2: Enter your Character ID
    • Step 3: Enter the Redemption Code
    • Step 4: Enter the verification/ Captcha code → A message will confirm ‘Code redeemed successfully’
    • Step 5: The reward will be delivered via in-game mail

    Rules to Remember:

    • A maximum of 10 users can redeem each code on a first-come, first-served basis
    • A user cannot redeem a code twice
    • If a player is among the first 10 users to successfully redeem the code, a message will confirm ‘Code redeemed successfully’. If not, users will see ‘Code expired’ or a similar expiry message
    • Each user account can redeem only one code per day
    • Redeem codes cannot be used via guest accounts
    • Rewards to be claimed within 30 days from receiving the in-game mail post which the mail gets deleted.

    For the latest updates, follow BGMI’s official YouTube, Instagram and Facebook pages.

    About KRAFTON, Inc.

    Headquartered in Korea, KRAFTON, Inc. is a global game developer and publisher dedicated to pioneering unforgettable worlds for players everywhere. Founded in 2007, KRAFTON brings together a diverse portfolio of studios including PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks, inZOI Studio, JOFSOFT, Eleventh Hour Games, OmniCraft Labs, Olivetree Games, Loonshot Games, and 9B STUDIO. Each is united by a commitment to bold imagination and breakthrough game-making. KRAFTON’s franchises and titles include PUBG: BATTLEGROUNDS, PUBG MOBILE, PUBG: BLINDSPOT, inZOI, Subnautica, MIMESIS, Hi-Fi Rush, Dinkum, TERA, My Little Puppy, and more. Guided by its vision to pioneer the path to players’ dreams, KRAFTON is focused on building franchises that last and delivering experiences that resonate with players around the world. For more information, visit www.KRAFTON.com.

    About KRAFTON India

    KRAFTON India is responsible for delivering premier mobile gaming experiences in the country, led by its flagship title BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 260 million downloads. Its diverse portfolio also includes titles such as Bullet Echo India, Road To Valor: Empires, CookieRun India, and Real Cricket, catering to a wide spectrum of Indian gamers.Beyond publishing games, KRAFTON India is committed to strengthening the digital entertainment ecosystem. Since 2021, the company has invested over $250 million in Indian startups across interactive entertainment, gaming, esports, and technology. Furthermore, KRAFTON has also launched the KRAFTON India Unicorn Growth Fund, a Rs 6,000 crore fund, set up jointly with South Korean technology giant, Naver and financial services major Mirae Asset, and which is aimed at supporting high-potential startups and accelerating the growth of India’s next generation of global technology leaders. The company also actively supports game development talent through the KRAFTON India Gaming Incubator (KIGI), enabling emerging developers with funding, mentorship, and strategic guidance.

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  • Empower India Ltd Debuts on National Stock Exchange with Symbol “EMPOWER”

    Empower India Ltd Debuts on National Stock Exchange with Symbol “EMPOWER”

    Ahmedabad (Gujarat) [India], April 24: Empower India Limited (BSE – 504351, NSE – EMPOWER) announced that its equity shares have been admitted to trading and dealings on the National Stock Exchange of India (NSE), marking a significant milestone in the Company’s growth journey. The Company’s shares commenced trading on the NSE platform effective April 20, 2026, under the symbol “EMPOWER.”

    The admission follows approval from NSE vide its circular Ref. No. 0645/2026 dated April 17, 2026, in accordance with the applicable provisions of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. With this development, Empower India Limited gains access to one of India’s most prominent and liquid capital markets, enhancing visibility among a wider base of investors and stakeholders.

    The listing on NSE is expected to strengthen the Company’s market presence and improve liquidity for its shareholders, while also providing an efficient platform for price discovery. It further reflects the Company’s commitment to maintaining high standards of corporate governance, transparency, and regulatory compliance.

    Commenting on the development, the management of Empower India Limited stated that the NSE listing represents an important step toward unlocking long-term shareholder value. The Company believes that broader market access will enable greater participation from institutional and retail investors alike, while reinforcing investor confidence in its business fundamentals and growth strategy.

    The Company remains focused on delivering sustainable growth, improving operational efficiencies, and capitalizing on emerging opportunities across its business segments. The NSE admission is expected to further support these objectives by facilitating enhanced access to capital markets and strengthening the Company’s financial flexibility.

    Empower India Limited expressed its gratitude to its shareholders, regulatory authorities, and other stakeholders for their continued trust and support. The Company looks forward to leveraging this milestone as a platform for accelerated growth and long-term value creation. Company is committed to building a robust and scalable business model driven by innovation, operational excellence, and strong governance practices. The Company continues to focus on delivering consistent performance while creating value for all stakeholders.
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  • Yogesh Sharma (Shelly) Represents Punjab as India Wins 34 Medals at Asia Oceania Para Powerlifting Championship 2026

    Yogesh Sharma (Shelly) Represents Punjab as India Wins 34 Medals at Asia Oceania Para Powerlifting Championship 2026

    New Delhi [India], April 24: India Para Powerlifting created history at the Asia Oceania Para Powerlifting Championship 2026 held in Bangkok, Thailand by securing an impressive total of 34 medals, including 6 gold, 10 silver, and 18 bronze, marking a major milestone in the country’s para sports journey.

    The Indian contingent showcased exceptional strength and determination, delivering outstanding performances against top para powerlifters from across Asia and Oceania.

    Among the contributors to this success, Punjab’s para athletes delivered a commendable performance by winning three medals. Paramjeet Kumar secured a silver medal in the senior category, Jaspreet Kaur won a bronze medal in the senior category, while Nitin Kumar won a gold medal in the junior category with an impressive display.

    Representation and Leadership

    Punjab’s participation at the championship was represented by Yogesh Sharma (Shelly), who serves as the Director of Para Athlete Development and Special Programs and Joint Secretary, Aam Aadmi Party (YW) Punjab. He attended the championship as the official representative, playing a key role in supporting, guiding, and motivating the athletes throughout the event.

    Working under the guidance of Chief Coach JP Singh, Yogesh Shelly ensured proper coordination and support for the players, contributing positively to the team’s overall performance at the international level.

    A Proud Moment for the Nation

    India’s historic medal tally reflects the growing dominance of the country in para powerlifting. The success of the athletes continues to inspire millions and highlights the increasing strength and potential of para sports in India.

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  • Salman Khan’s Eid 2027 Comeback

    Salman Khan’s Eid 2027 Comeback

    Mumbai (Maharashtra) [India], April 24: Eid has been a good omen for Salman Khan for more than a decade, a place he earned for himself where stardom was all his. This seems no longer the case. Now there is a narrowing margin for error and a need for reinvention.

    At the epicenter of this shift is SVC63, a working title for a big-ticket collaboration with National Award-winning director Vamshi Paidipally and Telugu producer Dil Raju. The collaboration is a statement of purpose: this is not a minor course adjustment, but a major realignment.

    The Context of Decline

    Khan’s 2015 Eid film, Sikandar, helmed by AR Murugadoss, stalled after its initial spell. The precipitous decline in revenues signalled a disconnect between traditional star formulas and a new generation of viewers seeking innovation and ambition in story and content.

    This came at a time when his war drama, Maatrubhumi: May War Rest in Peace (formerly Battle of Galwan), had been delayed. Considerable reshoots – reportedly involving almost 40% of the film – had the effect of shifting emphasis from a focus on the battlefield to the human element, in part due to geopolitical considerations.

    The result? A disrupted schedule and a damaged brand – and these require more than tinkering with the system.

    SVC63: Copying the South

    In SVC63, Khan seems to be embracing a production philosophy that has come to dominate commercial Indian cinema in the last decade.

    The model of Vamshi Paidipally (of Maharshi and Varisu) is one in which scale is matched by accessibility and production values. The goal is not transformation, but evolution – to maintain Khan’s popularity, to increase viewer engagement.

    Shooting began in Mumbai on April 18, 2026, with a puja ceremony, and this is a film on a grand scale.

    The casting reinforces that ambition.

    Nayanthara is paired with Khan, the first time they’ve appeared together since her Hindi debut in Jawan. The character actors – Anil Kapoor, Arvind Swamy, Paresh Rawal and Rajpal Yadav – hint at a balance of power and familiarity.

    Aesthetically, the film is big: multi-camera location shoots, much VFX, and a tendency towards fullness over spareness.

    The movie is set to release during Eid 2027, close to Spirit, starring Prabhas and helmed by Sandeep Reddy Vanga, on March 5, 2027.

    The industry has already started to position this as a possible “twice-in-a-month” event, in parallel to 2015, when Baahubali: The Beginning and Bajrangi Bhaijaan shared the same month and grew the market.

    But the difference is tone.

    Spirit is likely to deliver aggression and psychological warfare, two aspects of Sandeep Reddy Vanga’s style.

    SVC63, on the other hand, is being pitched as a “family entertainer”, a genre that has driven Khan’s previous successes, such as Sultan and Bajrangi Bhaijaan.

    Salman Khan’s stardom flourished on the back of repetition – the same characters, the same emotional cues, the same deal with viewers. This contract has been broken.

    This project signals acknowledgment.

    In working with Vamshi Paidipally and in his approach to more complex narrative, Khan seems to be moving towards more emotionally demanding performances while maintaining the elements of mass cinema.

    It is not a departure. It is an adjustment.

    This is not just a release. It’s about regaining a release date, regaining a brand, and regaining relevance in an industry that no longer guarantees either.

    If SVC63 manages to merge southern technical expertise with Salman Khan’s on-screen legacy, Eid 2027 will not just be a return.

    It may decide whether the Salman Khan formula can be improved – or if it is already exhausted.

    PNN Entertainment

  • When Giants Merge: Hollywood’s Latest Power Play And The Art Of Calling It ‘Survival’

    When Giants Merge: Hollywood’s Latest Power Play And The Art Of Calling It ‘Survival’

    Mumbai (Maharashtra) [India], April 24: There’s something almost poetic about Hollywood, an industry built on imagination, now relying heavily on consolidation to stay relevant. Not reinvention. Not risk. Consolidation.

    The proposed union between Warner Bros. Discovery and Paramount Global has cleared a major hurdle with shareholder approval. Predictably, the reactions range from cautious optimism to quiet panic, with a generous layer of corporate reassurance in between.

    On paper, it’s a strategy. In practice, it’s survival, dressed in a well-tailored press release.
    Because in today’s entertainment economy, scale isn’t optional. It’s armor.

    The Backstory Nobody Can Ignore

    This didn’t begin with one merger. It’s been building for years.

    Streaming changed the rules.

    • The rise of platforms like Netflix disrupted traditional distribution
    • Studios launched their own services, fragmenting audiences
    • Content budgets soared as competition intensified

    What followed was inevitable.

    • Smaller players struggled to keep up
    • Mid-tier studios found themselves squeezed
    • Larger companies began looking at each other… strategically

    The merger between Warner Bros. Discovery and Paramount Global isn’t a sudden decision. It’s the latest move in a long game.

    The Economics Of “Bigger Is Safer”

    Let’s talk numbers, because this isn’t a modest collaboration.

    • Combined valuations push the entity into tens of billions of dollars
    • Annual content spending across major studios already exceeds $200 billion globally
    • Individual blockbuster films can cost $150–$300 million, excluding marketing

    Streaming platforms are not cheap experiments anymore. They’re capital-intensive ecosystems.

    Merging allows:

    • Cost consolidation
    • Shared infrastructure
    • Stronger negotiating power

    In simpler terms, it’s easier to survive when you’re harder to ignore.

    The Positive Case: Efficiency With A Hint Of Ambition

    To be fair, there are tangible benefits.

    • Larger content libraries under one umbrella
    • Potential for higher-budget productions
    • Streamlined distribution across platforms

    For audiences, this could mean:

    • More premium content
    • Broader access to franchises
    • Integrated streaming experiences

    From a corporate perspective, it’s logical.
    Competition isn’t decreasing, it’s intensifying. And standing still is not a strategy.

    The Slightly Awkward Reality Of Consolidation

    Now for the part that doesn’t get highlighted in shareholder meetings.

    When companies merge, they don’t simply combine—they optimize.

    And optimization often translates to:

    • Job redundancies
    • Department restructuring
    • Content prioritization based on profitability

    Critics have already raised concerns:

    • Fewer studios could mean fewer opportunities for emerging creators
    • Decision-making becomes more centralized
    • Risk-taking may decline in favor of safer, high-return projects

    Because when the stakes are higher, experimentation tends to… decrease.

    Nothing quite inspires creative daring like a multi-billion-dollar balance sheet under scrutiny.

    The Creativity Question (Which Nobody Answers Directly)

    Here’s the central tension.

    Hollywood thrives on storytelling. But mergers thrive on efficiency.

    And those two don’t always align.

    • Independent voices may struggle to find space
    • Mid-budget, experimental films could be sidelined
    • Franchise-driven content may dominate even further

    The irony is difficult to ignore:

    An industry built on originality is increasingly shaped by consolidation.
    It’s not a contradiction. It’s a compromise.

    The Streaming Wars: Still Ongoing, Just Less Crowded

    The idea behind consolidation is simple—survive the streaming wars.

    But wars don’t end just because there are fewer players. They just become more intense.

    • Platforms like Netflix continue to invest heavily in original content
    • Global expansion remains a priority
    • Audience expectations are higher than ever

    For the merged entity, the goal isn’t dominance. It’s endurance.
    Because in a saturated market, being relevant is more important than being first.

    The Audience Perspective: Convenience Vs Choice

    For viewers, mergers can feel both beneficial and limiting.

    What improves:

    • Access to a larger content catalog
    • Potentially better production quality
    • Unified viewing platforms

    What declines:

    • Diversity of content sources
    • Variety in storytelling styles
    • The unpredictability that once defined cinema

    In essence, audiences gain convenience—but may lose variety.
    And whether that trade-off is acceptable depends on how much you value surprise.

    Jobs And The Industry Ecosystem

    Let’s address the obvious concern: employment.

    Mergers often promise growth. They also deliver restructuring.

    • Overlapping roles are reduced
    • Operational efficiencies are prioritized
    • Hiring strategies become more selective

    This doesn’t mean the industry is shrinking.

    It means it’s changing.
    But for individuals within the system, that distinction can feel… academic.

    The Larger Pattern: Not An Exception

    This merger isn’t isolated.

    It’s part of a broader trend:

    • Media companies are consolidating to compete globally
    • Technology influencing content distribution
    • Data shaping creative decisions

    Hollywood is no longer just an entertainment hub. It’s a data-driven business ecosystem.

    And in that ecosystem, scale matters more than ever.

    The Sarcasm Writes Itself (Almost)

    There’s something almost charming about the narrative.
    Fewer companies controlling more content is being framed as a path to innovation.

    Because, naturally, nothing fuels creativity quite like reduced competition.
    One might even call it… efficient storytelling.

    So, Is This Good Or Bad?

    That depends on where you’re standing.

    For companies:

    • Stronger market position
    • Better resource allocation
    • Increased survival probability

    For creators:

    • Fewer entry points
    • Greater competition within a consolidated system
    • Potential pressure to conform to commercial expectations

    For audiences:

    • High-quality content
    • Less diversity in sources
    • A more curated viewing experience

    It’s not a clear win or loss. It’s a recalibration.

    The Final Thought: Survival Disguised As Strategy

    The merger between Warner Bros. Discovery and Paramount Global isn’t just a business move.

    It’s a signal.

    An acknowledgment that the entertainment landscape has changed, and that survival now depends on scale, not just storytelling.
    Whether this leads to a creative renaissance or a more controlled narrative ecosystem remains to be seen.

    But one thing is certain:

    Hollywood isn’t shrinking. It’s consolidating.
    And in that consolidation lies both its strength… and its risk.

    PNN Entertainment

  • Harshita Shetty: A Visionary Architect of Entertainment and Hospitality

    Harshita Shetty: A Visionary Architect of Entertainment and Hospitality

    Harshita Shetty, Director of BizBash Entertainment

    Mumbai (Maharashtra) [India], April 24: Harshita Shetty, with a background in hospitality from Les Roches, Switzerland, and as a second-generation hotelier, stands as a formidable figure in India’s dynamic business landscape—a true entrepreneur whose influence spans both the vibrant events and sophisticated hospitality sectors. As the Director of BizBash Entertainment, she has not only steered the company to prominence but has also cultivated a reputation for strategic foresight and impeccable execution. Her leadership is characterized by an unwavering commitment to crafting high-impact experiences that seamlessly merge the thrill of entertainment with the luxury of premium hospitality.

    Shetty’s entrepreneurial journey is marked by a diverse portfolio that includes ownership of multiple hotels and clubs, underscoring her deep understanding of the hospitality industry. This dual expertise allows her to approach projects with a holistic perspective, ensuring that every event or venue under her purview offers an integrated and unforgettable experience. Her ability to identify market gaps and innovate within established industries has positioned her as a trailblazer, consistently pushing the boundaries of what is possible in event management and guest services.

    Under her astute direction, BizBash Entertainment has emerged as a leader in event production, specializing in the organization and hosting of music concerts, festivals, and comprehensive brand experiences. The company’s ethos, as articulated in its mission, is to be more than just event curators; it aims to be an architect of personal and brand growth, leveraging expertise in sales & marketing, brand building, and brand positioning to create enduring brand identities and impactful connections.

    A significant testament to BizBash Entertainment’s capabilities under Shetty’s leadership is the creation of Shreyas Live. This live IP has been instrumental in expanding BizBash Entertainment’s reach and enhancing its execution prowess—a venture dedicated to redefining the live entertainment landscape. Shreyas Live orchestrated and promoted tickets for the Hornbill Festival 2024 (India’s largest band battle) as its launch event.

    One of the most striking examples of Shetty’s and BizBash Entertainment’s capacity for large-scale, high-visibility projects is the grand replica of the Ayodhya Ram Mandir at the Maha Kumbh Mela 2025 in Prayagraj. This ambitious undertaking, executed in collaboration with Shreyas Media, was a monumental achievement. Constructed in a mere 25 days by a dedicated team of over 1,000 workers, the installation was strategically located in the Amusement Zone (Sector 1, Parking 17) and quickly became a breathtaking spectacle and a major attraction for devotees. The project garnered significant praise and support from prominent national figures, including Prime Minister Narendra Modi and Chief Minister Yogi Adityanath, and was inaugurated by the Union Tourism Minister of India, Shri Gajendra Singh Shekhawat. This project not only demonstrated BizBash Entertainment’s exceptional operational capabilities but also its profound impact on cultural and spiritual experiences.

    Beyond this landmark project, BizBash Entertainment boasts an impressive portfolio of events. These include high-profile launches such as the Red Bull F1 Car Launch at MMRDA, BKC, which attracted a footfall of 10,000, and the vibrant Holicow Mumbai festival featuring renowned artists like Sukhwinder Singh, Divine, and Gully Gang, drawing 12,000 attendees. Furthermore, BizBash Entertainment has successfully produced concerts for a constellation of celebrated artists, including A.R. Rahman, Asha Bhosle, Ilaiyaraaja, Sonu Nigam, Papon, Sid Sriram, Rekha Bhardwaj, Ram Miriyala, Javed Ali, Armaan Malik, Thaman S, Geetha Madhuri, and Mangli, showcasing its versatility and reach across various musical genres.

    Harshita Shetty’s influence extends significantly into the hospitality and real estate sector through her ownership of numerous in-house venues. These establishments, strategically located across key Indian cities and internationally, reflect her keen business acumen and commitment to providing premium experiences. Her portfolio consists of renowned nightclubs such as Matahaari in Worli, Mumbai, and Carouse Club in Lower Parel, Mumbai, alongside popular lounges and restaurants like Burn Bar & Kitchen and Dakshin Legacy in BKC, Mumbai. The presence of venues like Drunch Club and Oro Club in Andheri, Mumbai, and Freq Club and Bloc Rooftop Bar in Koregaon Park, Pune, further illustrates her expansive footprint in India’s nightlife and leisure scene. Her international venture, Planet Mumbai nightclub in Kuala Lumpur, Malaysia, along with a restaurant chain in Malaysia and Dubai, highlights her global aspirations. These diverse venues underscore her ability to curate distinct atmospheres and cater to a wide range of clientele, reinforcing her status as a multifaceted entrepreneur.

    In essence, Harshita Shetty is more than just a director; she is a visionary who has meticulously crafted a business empire built on innovation, strategic partnerships, and an unwavering dedication to excellence. Her ability to seamlessly blend the worlds of entertainment and hospitality, coupled with her proven track record of executing complex, high-impact projects, positions her as a true luminary in her fields. Her journey is a compelling narrative of entrepreneurial spirit, strategic prowess, and a relentless pursuit of creating unforgettable experiences, setting new benchmarks for the industry at large.

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  • SOMANY Ceramics Unveils New Brand Identity, Marking Next Phase of Growth

    SOMANY Ceramics Unveils New Brand Identity, Marking Next Phase of Growth

    New Delhi [India], April 24: Somany Ceramics Ltd., the world’s 12th largest tile producer and a leading name in India across tiles, bathware, and home and building solutions, has unveiled a new brand identity, marking a significant milestone in its evolution into a one-stop destination for home and building solutions.

    The refreshed identity reflects SOMANY’s transformation over five decades, from a tile manufacturer to a brand shaping contemporary living environments. The new logo aligns with the company’s expanding portfolio, reforming its role as a complete home solutions provider.

    Speaking on the launch, Abhishek Somany, MD & CEO, Somany Ceramics said, “This new identity marks a defining moment in our 55-year journey. It reflects our commitment to innovation, sustainability, and customer-centricity. It carries forward the trust, strength, and scale we have built over time, while sharpening our direction for the future, as the next generation of leadership steps in to take the company ahead.”

    SOMANY

    At its core, the new identity introduces softer, intentional curves mirroring the fluidity of modern spaces. The logo moves away from rigidity toward a more seamless, architectural form, while retaining a sense of continuity with its legacy.

    The colour palette reinforces this shift. A stronger red reflects energy and scale, while the blue arrowhead signals direction and forward momentum. Together, they create a visual language that is confident, contemporary, and enduring.

    Identity also imbues deeper meaning into the SOMANY name -representing Scale, Originality, Momentum, Assurance, New Horizons, and Young, capturing both legacy and a future-ready mindset.

    The new identity will be rolled out across retail, packaging, communication platforms, and digital interfaces, creating a consistent brand experience and strengthening engagement with architects and designers.

    About Somany Ceramics Limited

    SOMANY Ceramics Ltd. is one of India’s leading ceramic companies and among the top 15 globally. It offers a wide range of products, including ceramic tiles, polished and glazed vitrified tiles, slabs, sanitaryware, bath fittings, adhesives, grouts, and construction chemicals. With over 15,000 retail points, 500+ exclusive showrooms, and exports to 80+ countries, the company has an annual tile production capacity of ~80 million square meters, supported by owned plants, strategic alliances, and outsourced manufacturing partners

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  • Surfin Meta Bharat Strengthens Odisha’s Tech Ecosystem with AI and Fintech Expansion

    Surfin Meta Bharat Strengthens Odisha’s Tech Ecosystem with AI and Fintech Expansion

    Bhubaneswar (Odisha) [India], April 24: As Odisha strengthens its position as an emerging technology and innovation hub, Surfin Meta Bharat (SMB) continues to expand its operations in the state, contributing to the growth of AI-driven services, fintech innovation, and employment generation.

    The company has been actively engaging with the broader technology ecosystem through industry platforms such as the Black Swan Summit, organized by the Government of Odisha in collaboration with the Global Finance & Technology Network (GFTN). The summit brought together policymakers, technology leaders, and global institutions to discuss the role of artificial intelligence and emerging technologies in shaping the future of employment and financial inclusion.

    As part of its growing presence in India’s technology ecosystem, Surfin Meta Bharat is building capabilities in artificial intelligence operations, fintech services, and data intelligence. The company supports global financial technology platforms through AI-powered data processing, digital credit infrastructure, and analytics solutions that help improve financial access and operational efficiency. By combining technology expertise with scalable operations, SMB aims to contribute to the development of digital financial services while creating new opportunities for skilled professionals in emerging technology hubs.

    A Strategic Alignment: From Resources to Knowledge

    According to Mr. Yanan Wu, Chairman and CEO of Surfin Meta Digital Technology, Odisha’s evolving economic direction presents a strong opportunity for technology-led transformation.

    While the state has historically been known for its rich natural resources and mining sector, the focus is gradually shifting toward knowledge-based industries, IT services, and innovation-driven growth.

    Surfin Meta Bharat’s expansion aligns closely with this transition, as the company builds capabilities in AI operations, fintech services, and data intelligence within the region.

    “Odisha is entering an important phase of transformation. The shift from a resource-driven economy to a knowledge-driven ecosystem opens significant opportunities for both talent development and technological innovation,” said Mr. Wu.

    Addressing Talent Migration: The Rourkela Model

    One of the key challenges many states face is the migration of young professionals to metropolitan cities in search of opportunities. SMB’s growing presence in Rourkela demonstrates an alternative model.

    The company currently employs over 600 professionals in the city, building capabilities in AI services, fintech operations, and data labeling. By establishing high-value technology operations in Tier-2 cities, SMB aims to create opportunities that allow skilled professionals to build global careers without leaving their home state.

    Looking ahead, the company plans to further expand its workforce in the coming years, strengthening its presence in Odisha’s growing digital economy.

    Accelerating Digital Transformation with Secure and Scalable Technology

    Surfin Meta Bharat delivers advanced technology solutions that help financial institutions, fintech companies, and enterprises build faster, smarter, and more scalable digital operations. With a strong focus on intelligent automation, secure data handling, and high-performance platform development, the company enables organizations to transform manual and document-heavy workflows into efficient, technology-driven processes. Its solutions are designed to support businesses that manage large volumes of financial records, customer data, and operational transactions, helping them improve speed, accuracy, and system reliability.

    Surfin Meta Bharat’s core product and technology offerings include:

    OCR – Optical Character Recognition:
    Converts documents such as Aadhaar, PAN, and financial records into editable digital data, enabling faster KYC, loan processing, and document automation.

    Surflion – AI Integrated IVR Services:
    AI-powered calling and IVR platform that automates collections, marketing, and customer engagement using multilingual voice bots, predictive dialing, and smart call flows.

    Data Masking:
    Secures sensitive identification data by masking confidential information in real time, ensuring safe processing and controlled access across systems.

    Speech Recognition:
    Transforms spoken language into accurate text through audio processing, model training, and application integration for intelligent automation workflows.

    LOS – Loan Origination System:
    Digital platform that automates the loan onboarding process from application to approval and disbursal, reducing manual effort and improving processing speed.

    LMS – Loan Management System:
    Centralized system that manages the complete loan lifecycle, including customer records, collections, audits, and end-to-end repayment tracking.

    Driven by a vision to power the digital backbone of modern financial and enterprise services, Surfin Meta Bharat focuses on building scalable, future-ready technology environments. By combining intelligent automation with strong platform architecture, Surfin Meta Bharat helps organizations modernize their internal systems without disrupting existing operations. Its technology approach focuses on building future-ready digital ecosystems that support growth, improve operational efficiency, and enable enterprises to scale confidently in an increasingly technology-driven industry

    About Surfin Meta Bharat

    Surfin Meta Bharat is the Indian arm of Surfin Meta Digital Technology Pte. Ltd., a Singapore-headquartered fintech solutions provider founded by Dr. Yanan Wu. The company leverages artificial intelligence and data analytics to deliver consumer lending, wealth management, and credit solutions aimed at expanding financial inclusion for underserved populations.

    For more information, please visit:

    Surfin Meta Bharat – www.surfinmetabharat.com
    Surfin Meta Digital Technology – www.surfin.sg

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  • Arise Point Private Limited Emerges as One of India’s Most Recognised Names in Online Reputation Management and Strategic PR

    Arise Point Private Limited Emerges as One of India’s Most Recognised Names in Online Reputation Management and Strategic PR

    Pune (Maharashtra) [India], April 24: In an increasingly digital-first business environment, where a company’s credibility is often determined before the first conversation takes place, Arise Point Private Limited has quietly grown into one of India’s most sought-after firms in the Online Reputation Management and Strategic Public Relations space. Since its establishment in 2020, the Pune-headquartered company has served over 8,000 clients across India, Asian countries, the Middle East, the United States, the United Kingdom, and parts of Europe.

    The company offers end-to-end reputation management, digital PR, personal branding, search engine optimisation, and content strategy services. Its client base spans corporate executives, business founders, public figures, politicians, medical professionals, authors, and established brands, making it one of the few Indian firms in the sector to operate credibly across multiple industries and geographies simultaneously.

    Rapid Growth in a High-Demand Sector

    The Online Reputation Management industry in India has seen significant acceleration in recent years, driven by growing awareness among professionals and organisations that their digital presence directly influences commercial outcomes, from investor decisions to client acquisitions to media opportunities.

    Arise Point Private Limited has been at the forefront of this shift. With a specialist team of over 50 professionals spanning PR strategy, SEO, media relations, content creation, and digital positioning, the firm has completed over 8,000 client engagements, a scale that few Indian ORM firms have achieved within the same timeframe.

    The company’s methodology centres on a fundamental insight: that the gap between how a client is currently perceived online and how they should be perceived is not a cosmetic problem. It is a commercial one. A misrepresented search result can derail a fundraising conversation. An absence of credible media coverage can raise questions in an investor’s mind that no pitch deck can answer. An outdated digital profile can silently close doors that a professional never knew were open.

    Arise Point Private Limited addresses each of these challenges through a coordinated strategy across media publishing, search optimisation, social positioning, and content, ensuring that what appears when a client is searched online reflects their genuine authority, credibility, and influence.

    A Client Portfolio That Spans Industries and Geographies

    The breadth of Arise Point Private Limited’s client portfolio is among its most distinctive characteristics. The firm serves corporate leaders and CXOs seeking to build executive presence commensurate with their seniority. It works with entrepreneurs and founders for whom personal brand credibility is directly tied to business growth. Public figures, entertainers, and politicians rely on the firm to manage complex digital narratives with precision and speed. Medical professionals and authors partner with Arise Point Private Limited to establish the kind of authoritative digital presence that generates professional opportunities and public trust.

    This cross-industry depth has enabled the company to build operational expertise that sector-specific firms cannot replicate, and has driven consistent demand from clients across India, Asian countries, the Middle East, the United States, the United Kingdom, and parts of Europe.

    A Growing Ecosystem Beyond Reputation Management

    What separates Arise Point Private Limited from a conventional digital marketing firm is the broader technology and media ecosystem it has built around its core reputation management practice. The company has developed and operates several independent platforms that collectively extend its reach, deepen its capabilities, and position it as a significant player in India’s broader digital infrastructure.

    Arisepedia is the company’s biographical encyclopaedia platform and one of its most significant ventures. Positioned as a direct competitor to Wikipedia in the biographical content space, Arisepedia has crossed 2 million monthly users, establishing itself as a credible and widely referenced destination for biographical information on entrepreneurs, public figures, professionals, and organisations across India and beyond.

    AriseSync is a digital store and business card builder that enables individuals and businesses to create powerful, Google-optimised digital profiles. The platform has demonstrated a strong track record of ranking individual profiles prominently on Google search results, making it a valuable tool for professionals looking to control and strengthen their digital identity.

    Arise Times is the group’s premium news and media platform, delivering editorial content across business, entrepreneurship, technology, and public affairs. The publication adds a credible media voice to the Arise Point Private Limited ecosystem and extends the group’s reach into digital journalism.

    Arise Interact is the group’s WhatsApp API solutions provider, operating as a Meta Certified partner and recognised Meta Tech Provider. The platform enables businesses to deploy WhatsApp-based communication solutions at scale, adding a significant technology services dimension to the group’s portfolio.

    Together, these ventures reflect a deliberate strategy: to build not just a reputation management firm, but a fully integrated digital ecosystem that gives clients access to media, technology, search visibility, and communication infrastructure under one roof.

    Industry Recognition and National Awards

    Arise Point Private Limited’s growth and impact have drawn significant recognition from India’s business community.

    In 2024, the company received the Bharat Business Award for Best Emerging Digital Marketing and ORM Company, presented by entrepreneur and investor Ashneer Grover at a national ceremony recognising outstanding performance across India’s business landscape. The award acknowledged the firm’s exceptional client outcomes, its contribution to raising industry standards, and its emergence as a serious force in India’s digital marketing sector.

    The company has also been consistently ranked among India’s Top 50 Digital Marketing Firms and recognised as one of the country’s Fastest Growing PR Companies, validations that reflect both the quality of its work and the scale at which it operates.

    Arise Point Private Limited’s work and leadership have been featured across a wide and growing portfolio of national and international media, including broadcast outlets, digital news platforms, business publications, entrepreneurship media, and technology journals across India, the United States, the United Kingdom, the Middle East, and beyond. The firm’s media presence continues to expand in 2026, with new editorial features and placements being published regularly across an increasingly global range of outlets.

    Leadership Built on Experience and Vision

    Arise Point Private Limited is led by a leadership team whose combined depth of experience spans decades of work across technology, communications, public relations, and business development.

    Aman Anand Singh, founder and CEO, has driven the company’s vision and growth since its founding in 2020. In January 2026, Aman was featured in Forbes India in an exclusive editorial piece titled “4 Visionaries Redefining Modern India in Digital Innovation”, a curated feature in which Forbes India’s editorial team identified entrepreneurs making a measurable and demonstrable impact on India’s digital economy. In 2025, Aman was invited to deliver a talk at TEDx Ravenshaw University, addressing the growing importance of digital identity and strategic visibility for leaders and organisations in an increasingly AI-driven world.

    Complementing Aman’s leadership is Prabhash Kumar Singh, Director, Business Development, who brings over four decades of experience in PR strategy, institutional relations, and business development to Arise Point Private Limited. A former OS Head and Divisional Secretary of the BSNL Employees Union with a distinguished career spanning 40 years in India’s telecommunications sector, Prabhash contributes a depth of strategic and on-ground expertise that significantly strengthens the firm’s leadership and client advisory capabilities.

    The combination of Aman’s digital-native strategic thinking and Prabhash’s four decades of institutional experience gives Arise Point Private Limited a leadership depth that is uncommon among firms of its generation.

    Investor Interest and Strategic Positioning

    Arise Point Private Limited’s growth trajectory and the strength of its expanding ecosystem have attracted considerable interest from investors and strategic partners across India and beyond. The company has received multiple funding offers and partnership proposals from investors seeking to participate in its next phase of growth. At present, Arise Point Private Limited has chosen to remain privately held, focusing on organic expansion, deepening its service capabilities, and ensuring the quality of client outcomes remains uncompromised as the business scales.

    Outlook

    As artificial intelligence continues to reshape how search results are generated and how digital narratives are formed, demand for sophisticated, strategy-led reputation management is expected to grow significantly across both corporate and individual segments.

    Arise Point Private Limited is positioning itself to meet that demand, expanding its service capabilities, deepening its global media relationships, and continuing to invest in the methodologies that have driven results for over 8,000 clients across four continents.

    For businesses and individuals navigating an environment where digital credibility is inseparable from commercial success, the firm’s trajectory suggests it will remain a significant name in the sector for years to come.

    Arise Point Private Limited is registered and headquartered in Pune, Maharashtra, with operations spanning India, Asian countries, the Middle East, the United States, the United Kingdom, and parts of Europe. For further information, visit www.arisepoint.in

  • Patel Retail Limited Enhances MMR Footprint; Launches 51st Store in Rasayani, Raigad District

    Patel Retail Limited Enhances MMR Footprint; Launches 51st Store in Rasayani, Raigad District

    Mumbai (Maharashtra) [India], April 24: Patel Retail Limited (BSE: 544487 | NSE: PATELRMART), one of India’s leading integrated retail and food processing companies and a prominent exporter of agricultural and food products, has announced the launch of its 51st Patel’s R Mart store located at Ganesh Nagar, Rasayani, Khalapur, Raigad.

    The newly launched store strengthens the company’s growing presence in the Raigad region focused on increasing accessibility across suburban and emerging urban markets within the Mumbai Metropolitan Region (MMR). Through its expanding network, the company continues to provide customers with quality groceries, daily essentials, household products, and value-driven offerings under one roof.

    The launch of the Khalapur store further reinforces the company’s commitment towards expanding organised retail accessibility in high-potential residential and semi-urban clusters. Backed by integrated sourcing, packaging, processing, and logistics capabilities, the company continues to scale its operations efficiently while ensuring product quality, affordability, and customer convenience across its retail network

    Commenting on the development, Mr. Dhanji Patel, Chairman & Managing Director of Patel Retail Limited, said, “The launch of our 51st store marks another important milestone in our expansion journey and reflects the strength of our cluster-based growth strategy. Khalapur and the surrounding Raigad region continue to witness increasing residential and commercial development, making it an attractive market for organized retail. 

    Through this new store, we aim to offer customers greater convenience, quality products, and value-driven shopping experiences while further strengthening our presence across the Mumbai Metropolitan Region. We remain committed to sustainable growth, operational excellence, and enhancing customer satisfaction through our expanding retail network.”

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