Category: Ajmal Perfumes

  • A Fragrant Young India at Asias Largest Franchise Event – Primex News Network

    A Fragrant Young India at Asias Largest Franchise Event – Primex News Network

    Ajmal Perfumes awarded ‘Luxury Retailer of the Year by Star Retailer Awards 2022

    August 26: Ajmal Perfumes, a globally known, homegrown brand with a rich heritage and seven decades of craftsmanship in the intricate art of perfumery, has been awarded the Luxury Retailer of the Year Award at the prestigious Star Retailer Awards 2022 hosted at The Lalit, New Delhi. The award is in its 15th year and is regarded as Asia’s most prominent business award with the intent of spotlighting inspiring leaders and innovative trendsetters from across the country. 

    Ajmal Perfumes is known for its expertise and experience in the fragrance segment. Their superior customer service and accessibility have made them a household name, and Star Retail Awards have recognized this excellence.

    Abdulla Ajmal, Perfumist and Business Mentor of Ajmal & Sons, NHA division, said: “It is indeed gratifying to be acknowledged as the Luxury Retailer of the Year at the Star Retailer Awards 2022, which establishes Brand Ajmal as the fragrance for every generation across India. We are grateful to be acknowledged for our exquisite craftsmanship and distinct fragrances across various consumer segments in India. Innovation is our cutting edge as we continually strive to bring something new and exciting to our consumers. It was hearting to see the emergence of Young India at the Franchise India Event, and we look forward to connecting their entrepreneurial passion with modern retailing.”

    Commenting on the awards Saurav Bhattacharya, President –Ajmal &Sons – NHA Division, India, adds: “It is a matter of immense pride for all of us at Ajmal Perfumes that we had terrific participation at the recently concluded Franchise India Event. The highlight was that we had nearly 600 inquiries which ranged from conventional business people to potential partners across formats such as leisure, hospitality, QSR and more. I was pleasantly surprised to see many of the visitors who constitute the nucleus of young India, the second-generation, young and upcoming entrepreneurs, and especially women who want to enter the fragrance business. What appealed to them was Ajmal Perfume’s wide range of offerings across price points from Masstige to Luxury, including our co-brands, particularly Global Desi and AND, which piqued a lot of interest among the attending women audience. We had various inquiries from not just Metros but also smaller towns like Bulandshahr, Latur, and Jhansi, amongst others, which clearly indicated that even these towns want the best brands to be represented in their cities. We are overwhelmed positively with the response from potential partners, who impressed us with an end-to-end understanding of the brand and aspects of the franchise business”.

    “A fragrance is all that it takes to travel through time, and such is the bond between memory and smell” – Late Haji Ajmal Ali.

    Star Retailer Awards recently concluded their 15th Edition, recognizing excellence in Retailing and Retail Supply, bringing everyone from independent entrepreneurial retailers to the largest supermarket groups. The award ceremony was the crown jewel of the Franchise India exhibition held from the 20th to the 21st August 2022 at Pragati Maidan, Delhi. The exhibition saw representation with more than 960+ Brands participating with over 30,000+ visitors.

    About Ajmal Perfumes:

    At Ajmal Perfumes, the art of perfumery is crafted into a science of everlasting memories through their fragrances. Ajmal stands strong as a corporate entity with a vast portfolio of over 300 of the finest and most captivating fragrances. The brand has a strong retail presence with over 300+ company-owned company-operated outlets across the GCC and the world. Ajmal also has a presence on the international front, currently exporting to 50+ countries across the globe and with an exclusive presence through a selected 30 global Duty-Free locations and International Airlines.

    In India, Ajmal Perfumes is available at 3000 Points of Sale across a mix of channels comprising Modern Trade, E-commerce, General Trade, Multi Brand Outlets, and Owned Retail. Ajmal Perfumes are now available across India at your arm’s distance. In e-commerce, Ajmal is present across approximately 40 sites where Ajmal is one of the biggest single-brand perfumery houses. Ajmal Perfumes was awarded ‘Luxury Retailer of the year’ by Star Retailer Awards 2022, India’s largest business award.

    Website –https://in.ajmalperfume.com/

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  • Ajmal Perfumes Launches ‘Online Exclusive’, Its First Digital-Only Collection In India – Primex News Network

    Ajmal Perfumes Launches ‘Online Exclusive’, Its First Digital-Only Collection In India – Primex News Network

    India’s leading perfumery brand unveils a curation of 12 fragrances designed for online retail only.

    New Delhi, Jun 1: Scent is a personal journey, and discovering fragrances should give as much joy as wearing them. In a post-pandemic world, the way we wear perfumes has evolved — from occasional appearances, fragrances are now a part of our self-care daily routines. 

    To make fragrance discovery more accessible and inclusive, Ajmal Perfumes, a globally known, homegrown perfumery brand with a rich heritage acquired through 70 years of experience, unveils ‘Online Exclusive Collection, a curation of 12 fragrances designed for the discerning and curious customer. The focus is to reveal the personality and the type of the perfume through its packaging and content categorization. 

    Elaborating further on the launch of the Online exclusive line, Abdulla Ajmal, Perfumist and Business Mentor, Ajmal & Sons – NHA division, India, adds, “Through this novelty, we want to democratize the process of selection. You don’t need to be a pro to understand which perfume is your type. In the last two years, our teams have been in touch directly with our consumers, and one of the most frequently asked questions was – How do I know which is my perfume type? My teams worked with this brief. We have decoded fragrances into ‘what, when, and where to wear’ on the websites. Each fragrance of this 12-set collection is an extension of different facets of your personality. ‘Online Exclusive’ is truly a global collaboration; the product is manufactured in Dubai, using some of India’s finest raw materials ingredients and the best perfume expertise from Europe.” 

    Elaborating further on the launch, Saurav Bhattacharya, President – Ajmal & Sons – NHA Division, India, adds, “Launching an exclusive Fragrance line from the House of Ajmal is a part of our’ Lifestyle to Pantry’ strategy to drive usage of fine fragrances as part of a daily regime, convenience consumption and, therefore, market expansion, we are activating the digital world. The online platforms, including the marketplace channels and our own direct-to-consumer website, help us bridge the gap between consumer needs and the easy accessibility of fragrances for a daily lifestyle regime. At this point, it becomes critical to understand our consumers’ consumption needs, especially the GEN Z and Millennials, to capture a share of their digital wallets and be able to offer products at accessible price points. 

    There is a scent for everyone now accessible with Ajmal Perfumes delivering nationwide via their website – https://in.ajmalperfume.com priced INR. 2100 onwards.

    Ahead, 12 fragrances, part of ‘Online Exclusive by Ajmal’

    1. Ajmal DAWN – (Citrus Floral)

    Casual and calm, Ajmal Dawn is a refreshing unisex fragrance perfect for a warm summer day. It opens with citrusy notes of mandarin, bergamot settling into a white floral heart of tuberose and lily of the valley. At the base, sandalwood and cedarwood wrap a hint of musk.

    Perfume type: Quiet & Easy going

    When to wear: AM – Summer

    2. Ajmal D’Light – (Floral Fruity)

    Ajmal D’Light is an utterly stunning tropical fragrance that balances the freshness of fruits with the sweetness of a blooming garden. Joyful and vibrant, this fruity floral composition blends the softness of peony with uplifting lychee in the top notes. Rose and magnolia in the heart rest luxuriously on a base of cedarwood, amber, and musk.

    Perfume type: Elegant & Daring 

    When to wear:: AM – Summer

    3. Ajmal Serenity In Me – (Amber Woody)

    Glamorous and mesmerizing, Ajmal Serenity in Me is a feminine ambery woody fragrance that you wear when you are ready to be noticed. It opens with a splash of lemon and generous hints of refreshing cardamom. The heart reveals an opulent bouquet of roses before enveloping dry-down to elegant creamy wood, patchouli and vanilla.

    Perfume type: Bold & Mesmerizing

    When to wear: PM – Summer

    4. Ajmal Sierra – (Aromatic Woody)

    Ajmal Sierra is an enticing aromatic woody unisex fragrance. The rose and jasmine notes are surrounded by the freshness of sweet lemon and the velvety warmth of sandalwood and amber. Ideal for brunch dates and first meetings.

    Perfume type:  Modern & Refreshing

    When to wear: AM – Summer

    5. Ajmal Dame – (Chypre Fruity)

    Ajmal Dame is a modern take on the classic feminine fragrance. This bold mix starts off with a sparkling mix of bergamot and pepper and ends on an earthy green note. In an offbeat floral heart, you find geranium and lavender wrapped up in a veil of musk. The result is a dramatic courageous scent that helps you stand out in a crowd.

    Perfume type:  Dramatic & Passionate

    When to wear: PM- Summer

    6. Ajmal Shadow Noir – (Citrus Aromatic)

    Poised and charismatic, Ajmal Shadow Noir is a light, refreshing evening fragrance. The energizing top notes of bergamot and lemon nudge you to pause and refocus with every spray. The aromatic squad of jasmine, rose, coriander, and lavender strengthen the heart, while cedarwood and oakmoss give long-lasting elegance.

    Perfume type: Sophisticated & Strong

    When to wear: PM – Summer

    7. Ajmal L’Eau Blu – (Aromatic Woody) 

    An aromatic woody that opens with lively mint notes, refreshing lemon, 

    and a tangy apple. The aquatic heart of jasmine, sage and marine notes 

    on a base of patchouli, vetiver, and labdanum give a deep earthy 

    experience of this invigorating fragrance.

    Perfume type: Invigorating & Energizing

    When to wear: AM – Summer

    8. Ajmal Aristocrat Her – (Fruity Amber)

    Powerful and stimulating but with an underlying softness, Ajmal Aristocrat is a mesmerizing feminine fruity, ambery fragrance. The regal floral notes of rose and jasmine mingle seamlessly with refreshing grapefruit and comforting plum to stir an olfactory storm. Enveloped in sandalwood and tonka beans, this spectacular Eau de Parfum is for moments when you hold attention.

    Perfume Type: Discerning & Sensual

    When to wear: PM – Summer

    9. Ajmal Pure Power – (Aromatic Spicy)

    Ajmal Pure Power is the scent of adventure and excellence with an invigorating blend of lemon, clary sage, bergamot, lavender, and pepper. This aromatic spicy fragrance has a delicious base of Tonka, cacao, and amber. It is recommended for casual wear.

    Perfume Type: Adventurous & Curios

    When: AM – Summer

    10. Scarlet Bloom – (Fruity Floral)

    Audacious and mysterious, Ajmal Scarlet Bloom is an alluring fragrance of love and romance. It blooms with the presence of mandarin, pear, red fruits, peony, rose, jasmine, patchouli, musk, and vanilla. This radiant fragrance is what you wear to let your inner diva shine.

    Perfume type: Extrovert & Glamourous

    When: PM – Summer

    11. Oudh Crystalline – (Amber Woody)

    Courageous and charismatic, Ajmal Oudh Crystalline is a bold fragrance for men and women that radiates with top notes of bergamot and red fruits. This opulent fragrance has freesia, rose and jasmine at heart. Musk, vanilla, and patchouli at the base lend the composition an addictive trail. Perfect for occasions when you want to dress up and leave a mark.

    Perfume type: Flamboyant & Stylish

    When: PM – Summer

    12. Sonnet – (Floral Amber)

    Passionate and chic, Ajmal Sonnet is a glamorous, self-indulgent floral woody fragrance. The top notes of bittersweet almond and refreshing bergamot slide into a cheerful heart of orange blossom, tuberose, and rose. The final finish rests on a rich base of sandalwood, vanilla, and amber. It is perfect for all occasions, easily transforming from daytime to evening wear.

    Perfume type: Fashionable & Trendy

    When: AM – Summer

    About Ajmal Perfumes:

    Founded by the Late Haji Ajmal Ali in the early 1950s – in Assam, India – the journey of Ajmal Perfumes is that of the story of ‘A Farmer to A Perfumer’. Thanks to Late Haji Ajmal Ali’s vision and unstinting dedication to the craft of perfumery, Ajmal Perfumes has grown from a modest trading house into a multi-million-dollar corporate entity. Today, Ajmal’s family-owned business – headquartered out of Dubai, United Arab Emirates – is steered by the passion of the second and third generations of Ajmal’s, each playing a pivotal role in the brand’s development and growth. In its entirety, Ajmal Perfumes is a brand with a rich heritage acquired through almost seven decades of experience and know-how in the intricate art of perfumery. A true innovator and a pioneer in creating and marketing perfume products to a global clientele. Our core values are Excellence, innovation, partnership, integrity and open communication. 

    For more information, please visit:

    Website:  https://in.ajmalperfume.com/

    Instagram: https://instagram.com/ajmalperfumesin?utm_medium=copy_link

    Facebook: https://m.facebook.com/AjmalPerfumesIN/

    Youtube: https://www.youtube.com/channel/UC2nO1cSFUI61aKR4LVQpUHw