Category: C

  • AliceBlue introduces FREEDOM15 plan.

    ~~Offers 25% lesser brokerage than most discount brokers in India~~

    India,Bangalore June 2021: One of the leading discount brokerage, Alice Blue is excited to share its FREEDOM 15 plan, making it the only stock broker charging just Rs 15 for Intraday, and NRML orders and ZERO brokerage on equity delivery.

    The brokerage fee has further reduced to encourage more investors to secure their saving and invest wisely in the stock market. While, most of the other stock brokering firm charges Rs. 20 per order as their broking fee. Aliceblue, keeping the interest of the investor as supreme has taken the step to reduce this fee by 25% to Rs. 15 per order.

    Apart from reducing of the brokerage fees, Aliceblue also actively imparts stock trading lessons and strategies, with its trade school, to help investors make an informed decision.

    Working with the changing times, the firm has also simplified its Traditional Plans into more flexibile and affordable plans like F15 plan to make it easier for the traders to implement their own trading strategies and gain immensely out of their experience. This step has been hugely welcomed by the trading community as it has worked in their favor.

    Alice blue is scouting for intensifying the big ideas in the discount broking industry that will strengthen investment trading in the upcoming days.

    About AliceBlue

    AliceBlue is a Bangalore based, discount stock brokering firm. Founded in 2006, the company now has more than 20 branches across India, serving more than 1 lakh active traders and more than 10000 partners on a daily basis. AliceBlue, which is one of 6th latest stock brokering firm by tradevolume has also been felicitated with multiple MCX awards as ‘the best stock broking company’. With a suite of technology Apps, education material and several other value added benefits,AliceBlue is uniquely positioned to steer ahead to become one of the top 3 broking services companies in India by the year 2022. To know more visit www.aliceblueonline.com

  • Kabir Saheb Prakat (Appearance) Diwas

    The incarnation of God Kabir on the lotus flower

    The history of India is divided into three periods: primal, medieval, and modern times. A famous saint of the medieval bhakti era is Saint Kabir. Saint Kabir was indeed the perfect person who preached his philosophy about 600 years ago through his verses. Kabir Saheb’s disciple Hon’ble Dharamdas has compiled the precious hymns of Kabir Saheb which can be read in Kabir Sagar, Kabir Sakhi, etc. Moreover, all the divine plays (Leela) performed by Kabir Saheb are described in the Vedas.

    Kabir Saheb was born in 1398 A.D. (Samvat 1455 Hindu year) on the full moon of the Hindu month Jyeshtha. There is a misconception that Kabir Saheb was the son of a widowed Brahmin (the top-most caste in India), which can be busted on the fact that no whereabouts of that widowed brahmin could be known yet. Moreover, Kabir Saheb himself and many other well-known saints in India, including Saint Garib Das of Chhudani gave proof in their hymns that Kabir Saheb himself descended on the earth without taking birth from a mother. According to the method mentioned in the Vedas, The Supreme Being Kabir Saheb, in the body of a single element of a light (Tejpunj), came from Satlok and descended on a lotus flower in Laharatar lake in Kashi, Varanasi, India. The direct witness was Sage Ashtanand.

     The upbringing of Parmeshwar Kabir Saheb

    Neeru i.e. Noor Ali and Neema i.e. Niyamat were chosen by Kabir Saheb as their worldly parents. Neeru and Neema were childless Brahmin couples named Gaurishankar and Saraswati. They were Devotees of Shiva. Other brahmins were jealous of Gaurishankar for his selfless conduct. Muslims took advantage of this. Muslim forcefully converted this couple to Muslim and they were named Noor Ali and Niyamat, who were called Neeru and Neema as short names. After the Muslims converted the couple, the couple started the work of weavers to earn their livelihood.

    On the full moon of the Hindu month Jyeshtha, The Supreme Soul Kabir Saheb descended on the lotus flower at Brahma Muhurta. Neeru and Neema also found Kabir Saheb, who was in an infant form, when they arrived at Lahartara pond for a bath. They brought Him home.

    Neema’s son did not eat/drink anything for 25 days, but He was looking healthy enough. Neema and Neeru were very much worried. God Kabir inspired Lord Shiv to overcome their anxiety. Lord Shiv came in the form of a sage. And when he took the child in his arms, Kabir Saheb ordered him to tell Neeru to bring a maiden cow. As soon as the maiden cow was patted, the cow started giving milk and the container placed below was filled with milk. The Supreme God drank that milk. This Leela of Purna Brahma Kabir Saheb is described in Vedas.

    Since Neeru and Neema had become Muslim, as per tradition, the Qazis came to Neeru’s house to name the infant. As soon as the Qazi opened the holy book Quran for naming, all the letters in it became Kabir-Kabir. God Kabir himself asked the Qazis to name him Kabir. After some time, Qazi-Mulla came to Kabir Saheb to performing Sunnah. The Supreme Almighty showed multiple organs in the place of one male organ and asked what they will do now since there is mention of only one circumcision in their religion. Seeing this Leela, Qazi and Mulla fled in fear.

    Lord Kabir’s departure to Satlok

    Kabir Saheb, playing the role of a weaver, stayed in this mortal world for nearly 120 years and preached His SatGyan philosophy. It was popularly believed at the time that the one who dies in Kashi goes to heaven and the one who dies in Maghar goes to hell. Then, Kabir Saheb challenged all the pandits and astrologers of Kashi to walk together with Him and see where He will go after leaving this mortal world in Maghar. Kabir Saheb’s disciples were from both religions, Hindu and Muslim. Many of his disciples, including Hindu King Bir Singh Baghel (from Kashi) and Bijli Khan Pathan, followed him to Maghar. The people of both religions were determined to cremate Kabir Saheb’s body according to their own religion and had prepared for a civil war if they did not get possession of His corpse. God Kabir did know everything. After reaching Maghar, God Kabir expressed His desire to bathe in the flowing water. Bijli Khan said the river Aami flowing near Maghar was dried due to Lord Shiv’s curse. The Supreme Soul Kabir went to river Aami and made the Aami river flow again.

    A bed sheet was spread on the earth with some flowers on it and Kabir Saheb laid down on the sheet and covered Him with another bed sheet. In 1518 A.D. (Hindu year Vikram Samvat 1575) in the Hindu month Magh Shukla Paksha, on Ekadashi, God Kabir Saheb departed from this mortal world. In no time, through ethervoice, The Supreme Almighty Kabir Saheb said that He is going to Satlok, a place higher than heaven. The Supreme God, through ethervoice, said that Hindus and Muslims should not fight with each other and divide half of whatever they get under the bedsheet. The Supreme God blessed Hindus and Muslims to live in love, which still prevails in Maghar. Even today, Hindu and Muslims live with love and brotherhood there. When the attendees removed the sheet, they found only fragrant flowers, Kabir Saheb had gone to Satlok with His body as He had come, in the body of a single element of light (Tejpunj). The two religious groups divided those fragrant flowers and made memorials. Even today, these memorials are present in Maghar. Some flowers were brought to Kashi to make another memorial at Kabir Chaura in Kashi, Varanasi, India.

    Please visit www.jagatgururampalji.org to find out more on all the divine play of Supreme Almighty God Lord Kabir as described in the Vedas.

  • Hive Hostels, India’s First Luxury Hostel for Students and Professionals

    Mumbai (Maharashtra) [India], June 23: Talking of the trend that has been taken up with cordiality by the millennials in almost all the major cities across the country, co-living is a fresh solution to the age-old issue of affordable housing. It is not just an ideal way to sustain your personal as well as professional growth outside of your workplace, it is a perfect way for like-minded people to live and work together. Hive Hostel is a world-class accommodation with high-end amenities and services to cater to all the needs of the students. The mission behind Hive is to build a community that offers to single millennials who often either move to study or work three requisites that are essential for their holistic growth i.e., interaction, safety, and flexibility. In simpler words, it’s just a place that is more than just an accommodation.

    Initiated by a group of 6 friends back in 2018 with an investment of INR 200,000 with one property in Mumbai having 40 beds- to now, with an overall generated revenue of INR 4 Crores in 2021 with 15 properties onboard across Mumbai, Delhi, Noida, Greater Noida and Dehradun having approximately 1500 beds; Hive Hostels has proved to be the rapidly growing company in the span of 2 and a half years. With increasing popularity, Hive Hostels projected revenue lifts to 90 Crores in the next year i.e., 2022. They also plan to expand more in the coming years to over 20 major cities PAN India and also a few international destinations like Singapore, Dublin, etc. with the benchmark of 20,000 beds. The expected revenue counts up to 200 Crores by the year 2024.

    The facilities that Hive Hostels are offering range from pre-furnished and decorated rooms to keyless and cashless campus with high-speed wi-fi. For residents to network and establish synergies, they have communal amenities such as social areas, co-working spaces, rooftop terraces, entertainment zones, and gaming corners. The idea here was to provide an atmosphere for sharing knowledge and experiences which cover a major portion of our youth. They are also providing professional cleaning services, laundry facilities, fitness zones, and fresh meals round the clock. The regular disinfection and sanitization facilities have been prioritized and in lieu of the same, measures for the complete safety of the students have been taken care of.

    In the words of Bharat Agarwal, CEO and Founder, The Hive Hostels, “Hive is not just a modern form of housing where the students share a living space, it is a new take on an already existing idea, imagined and brought into reality by a millennial generation that values things like openness, social networking, and collaboration. We are glad to have achieved such a high figure in this period and will surely continue to grow and offer our best services across the world.”

  • How Nation Can Be Empowered By Addressing Issues of the Society

    New Delhi [India], June 23: In today’s world, India has faced many calamities, one such is COVID19, and the pandemic has ravaged the nation. Addressing the issues and taking them through the proper channel is the key. Numerous problems in society are unheard of and need a voice or medium to be heard.

    Here, a man with a mission, Jeevan Kumar Mittal is changing the perception about problem-solving. He has been doing this for more than a decade and addressing letters to the Honourable President of India.

    He says “I alone cannot change the world, but I can cast a stone across the water to create many ripples.”

    In a pandemic-driven world, where everything seems bleak, there rises a hope from the setting horizon, a person who has vowed to relentlessly work for the upliftment of society. To bring awareness and spread light in the flickering hope and trust of the people of the nation.

    Maternity Benefits to the Working Women

    Maternity benefit is the key problem in today’s India. We have seen that this creates an impact in the families of many working and middle class.

    Mr. Jeevan Kumar Mittal’s contribution to maternity benefits is immense. This eminent accomplishment is the implementation extension of maternity benefit for working ladies from 90 days to 6 months, after the suggestion made by him.

    The need of the hour is to stand for righteousness and give words to the suppressed society, to enable them to fight for their cause. Looking around one may find people struggling to get justice and to voice their opinions. We need a society where social issues are discussed and solved without any oppression or fear of thought.

    PENNING DOWN MORE THAN 5000 LETTERS TO THE PRESIDENT

    With the thought of bringing about a change and abiding by the saying, “pen is mightier than the sword”, he has written over 5000 letters to the President in the past nine years. Each letter has addressed a different issue, focusing on the different areas of improvement, and eradicating the flaws from the very roots.

    How social media is impacting the decision-making power of Indian citizens?

    In today’s world where everything has gone online, social media has a responsibility towards the people of the nation. It has the power to make the unseen visible, the unsaid words heard, the invisible pain and suffering being felt. That is the power of the media.

    Every citizen has a responsibility to create awareness around him. Social media platforms have the power to give this responsibility a voice. Their contribution could be a milestone in bringing about a change. Highlighting the social issues and bringing them to the limelight can help people voice their opinions and bring about a concerted change in society.

    Regarding, Mr. Mittal is also the publisher of Four Square Monthly newspaper and has written numerous articles on our Constitution. It is his credibility towards the nation that has helped him to go out of his way to bring about consciousness. His articles have such an essence that they have been published in the renowned Navbharat Times as well.

    A regular visitor to Parliament House close to Rashtrapati Bhawan for causes that he wants to highlight, Mr. Mittal thinks the distance is walkable, as distance and time are not a problem when the vision is big and goals are high. After all, with such a lively spirit and empowered soul, one can walk a thousand miles towards progress, without worrying about what has been left behind.

    www.facebook.com/LettersToPresident

  • Turn baker extraordinaire and grill master with TTK Prestige’s new and versatile 3-in-1 Oven, Toaster and Grill

    Kolkata (West Bengal) [India], June 23: Perhaps baking and grilling are skills that you want to perfect? Or maybe you already are an accomplished baker and grill master? Precision, good prowess and correct proportions are mandatory to ensure a successful baking experience. They say that a baker is only as good as his/her tools. So if you are looking at wowing your friends and family with your delicacies, then make sure that you possess the right tools for the job.

    Up your baking and grilling game with the highest quality European-made 3-in-one Oven, Toaster, and Grill from India’s most trusted kitchen appliances brand TTK Prestige.  The POTG is available in two sizes: 32L and 40Land is the most versatile appliance that every kitchen needs to have. From creating a variety of savoury items like roast chicken, grilled meats and kebabs, quiches, pies, toasted sandwiches, pizza to sweet baked treats like cakes, pastries, muffins, and puddings, the possibilities are truly endless. Avid bakers can opt for a plethora of cooking functions. The convection function provides the perfect results and even cooking, which ensures that your baked goods have the right texture and browning. The convenient rotisserie function that automatically rotates the food provides uniform heat. Rotisserie grilling offers the advantage of direct grilling, thus ensuring that the meat or vegetables are browned and crisp to perfection without being charred or burnt.

    What makes TTK Prestige’s oven, toaster, and grill (POTG) so special? The POTG offers the highest in European standards, with superior performance. The innovative POTG is designed for the home cook to have complete control over the temperature, which can be adjusted to a wide range of settings.  You can also avail of the convenient timer and audible alarm, which can be set up to 90 minutes, to ensure that constant monitoring isn’t necessary.  This alleviates the issue of home-cooks having to be tied to the kitchen and allows them the flexibility to move on to other tasks or spend time with loved ones or enjoyable pursuits whilst the dish is in the oven baking or grilling.

    The POTG is equipped with thoughtful accessories like the grilling rack as well as round and rectangular enamelled baking trays to increase the versatility of the device. The enamel coating on both trays makes it easy to clean and maintain. The grilling rack is useful to grill an assortment of dishes. The round tray is especially suitable for baking pizzas and cakes while the rectangular tray doubles up as a crumb tray, which collects food waste during grilling and reduces maintenance. Full-sized glass doors and internal lamp allows users to see their creations in their full glory.

    Over the last 66 years, TTK Prestige has emerged as the go-to kitchen appliances brand for home cooks across the country. In fact, it is estimated that there exists a TTK Prestige product in nearly every Indian kitchen. The brand operates on the pillars of trust, safety, and health, which form the basis of every TTK Prestige product. Right from inception, the brand has addressed the pain points of home-cooks across the country. With the launch of the POTG, TTK Prestige has elevated the oven to offer home cooks a slew of incredible features that transforms their baking and grilling experience.

    The POTG is available for purchase at Prestige Xclusive stores and leading retail outlets in Delhi, Mumbai, Kolkata, Bangalore, and Ernakulam. The 32L POTG retails for INR 9595, whilst the 40L POTG can be purchased for INR 12995.

  • ‘Arth Sangini’ NGO taught financial management tips to women constables

    Indore (Madhya Pradesh) [India], June 22: ‘Inflation eats up your hard-earned money. You should save your capital. It is always a profitable deal to invest in a place that gives higher returns than inflation. Shanu Mehta, the founder of ‘Arth Sangini’ NGO, told these tips to the newly appointed women constables in the webinar of Police Training College, Indore on Monday.

    She said that instead of keeping money in a savings account, making a fixed deposit or recurring deposit will give higher returns. If at present inflation rate is 6 percent, then you have to invest your capital in such a place where you will get more than 6 percent return only then you will save.

    On this occasion, Professor Himanshu Rai, Director, IIM, Indore said that one should always work in life with purpose and excellence. Shanu Mehta, Visiting Faculty at IIM, Indore said that the amount that can cover the expenses of 3 months should always be kept in the account as an emergency fund.

    Mehta said that the sooner you start investing, the more profit you will get. Never think that now I am very young why I should invest now. If someone saves 3 to 5 thousand rupees every month, then with the power of compounding, he can easily become a millionaire in 20 to 25 years.

    Mehta said that if you want to be financially independent then you have to take your own decisions. Along with investing, she also explained the entire process of budgeting. In this webinar  Aruna Mohan Rao,  Special DG Training, Anuradha Shankar,  ADG Training, and SP Agam Jain,  PTC also participated. More than 200 women constables got financial management training under this program.

    Arth Sangini is an NGO engaged in the work of spreading economic literacy among women. This NGO is helping needy women in product sales through a network of collaborators.

  • Vieroots’ Yoga Day Highlights Personalization

    Bengaluru (Karnataka) [India], June 22: The easiest way to commercialize anything is by making it generic. That is how assembly-line cars replaced customized horse-drawn carts. And that is how modern medicine works too – the same pill for all diabetics.

    But that isn’t how the wellness wisdom of India worked. Ayurveda & Yoga used to be personalized solutions. Just like how all people have varying outward personalities, Indian medicine realized that each person is inwardly unique.

    The concept of Prakirti and the classification of people as belonging to the varying combinations of three basic Prakirtis – Vata, Pitta, & Kapha, was the first attempt by ancient medicine, in personalization.

    And they survive to this day simply because medicines prescribed based on these prakirtis work like a charm. But generic thoughts invaded these sectors too and Ayurveda & Yoga became commercialized and less effective.

    Today, medical research shows that people are unique, based on their genetics & metabolism. Personalized medicine is called precision medicine in the West and has become the buzz.

    Vieroots Wellness Solutions, a startup founded by renowned wellness evangelist & biohacker, Dr. Sajeev Nair, specializes in Personalized Lifestyle Management.

    Vieroots’ core product EPLIMO analyzes each client’s genetics & metabolism to detect geno-metabolic chances for developing 200 lifestyle diseases and suggests personalized lifestyle modifications spanning diet, supplements, exercise, yoga & meditation, which can keep these diseases at bay.

    Recently, Vieroots has taken their yoga-based interventions to a new orbit by tying up with the Himalayan School of Traditional Yoga (HSTY) which is one of the rare yoga schools that practise yoga as Sage Patanjali taught it.

    On International Day of Yoga, these two institutions came together to offer the world a glimpse of Personalized Yoga & Meditation. The day started with Vieroots founder, Dr. Sajeev Nair’s virtual Yogathon.

    A renowned public speaker and practitioner of yoga & meditation himself, Dr. Sajeev’s session was noted for highlighting the latest research on how Yoga benefits the human body at the cellular & mitochondrial level. Dr. Sajeev also led the audience through a guided meditation on Forgiveness & Gratitude, which proved once again why he is such a life-transforming speaker.

    The next session was on ‘Therapeutic Yoga & Meditation for Lifestyle Diseases’ led by Ms. Usha Lakshminarayanan, Head of Studies, and Ms. Subashree Thottungal, both from HSTY. Based on Ms. Usha’s knowledgeable narration, Ms. Subashree displayed several sittings, standing & prone asanas, as well as pranayamas, all of immense therapeutic value.

    In the final session, Vieroots presented a dazzling array of yoga theory & practice led by its medical & yoga professionals, Dr. Biju KS, Senior Medical Officer, Dr. Godmi Teresa Sunny, Ayurvedic Doctor & Yoga Practitioner, Ms. Ishara Patrao, Certified Lifestyle Coach & Yoga Instructor; and Vaija Nair, Certified Lifestyle Coach.

  • InfoVision Labs, a business transformation tech start-up, launches operations in the Middle East, Dubai

    Vinay Barigidad, Managing Director, InfoVision Labs

    Mumbai (Maharashtra) [India], June 22: One of the leading technology firms InfoVision Labs, Global, servicing Fortune 500 companies globally, has chosen Dubai for its first expansion into the Middle East. The company registered in the region as IVL Global Technology Services.

    InfoVision Labs provides digital transformation services in Telecom, Retail, Healthcare, BFSI, Oil & Gas, & Manufacturing domains across the globe. The company is solving complex business problems using technology and offering solutions in legacy transformation, cloud-native solutions/cloud migrations, AI/ML/Predictive Analytics, Salesforce, SAP, Enterprise Mobility, UX Services, & Validation Services. The digital transformation strategies are curated to create a competitive edge for the businesses, bringing inefficiencies and technology advances.  A systematic approach of studying the business processes, identifying customer journeys, understanding the employees and the users, researching the data points, learning about the competition, and knowing the landscape of emerging technologies enables InfoVision Labs to develop and implement winning digital transformation solutions for their clients. With the pillars of digital transformation identified and various benchmarks aligned, InfoVision Lab’s solutions improve performance, increase productivity, and drive effectiveness across the business. For free one-time consultation please reach out to the company at www.ivlglobal.com.

    Vinay Barigidad, Managing Director, InfoVision Labs, on launching the operations in the region, quips, ” The consumer demand for information and communications technology (ICT) products is totalling $4 billion, and the services around these will see a rise. The opportunity for start-ups to showcase their strength in the UAE in Cloud computing, IoT, AI, Cyber Security, Emerging tech, 5G, and many more fields is enormous. We feel we have an opportunity to be a part of their success story. The combination of great talent, investment, and entrepreneurship makes us unique. Our services are focused on solving the business problems using the emerging technologies and are hoping to tap the exciting emerging technology businesses in the UAE.”

    Gulf Cooperation Council (GCC) members like the United Arab Emirates (UAE) are undergoing economic diversification transformations. A huge component of that is digital transformation across many aspects of daily life. This transformation was even before COVID- 19, and social distancing suddenly became the norm globally. UAE-wide, the country, for instance, has its economic strategies of UAE Vision 2021 and UAE Centennial. Both approaches have strong themes around digitalisation and transformation. The former focuses on transitioning the UAE into one based on knowledge, would promote innovation, investing in research and development (R&D), and embracing ground-breaking technologies.

    The United Arab Emirates was forward-thinking years ago by prioritising digital transformation. That is part of its broader national economic development and diversification transformation.

    InfoVision Labs can be a catalyst for enterprises and Government agencies in the region to enable their digital transformation strategies, innovations, R&Ds and to deliver ground-breaking technology solutions using their vast experience working with global customers.

  • PicsArt offers stickers and music soundtracks on Father’s Day and World Music Day

    New Delhi [India], June 22: PicsArt, the world’s leading creative platform and social editing app, is looking ahead to make your Father’s Day celebrations unique by offering a range of stickers and templates for the upcoming holiday. PicsArt is also releasing special AI music features to make celebrating both Father’s Day and World Music Day more colorful this year.

    For many of us, both of these special occasions have played a very important role in our bonds with our fathers. Until recently, picking out the perfect gift and sending a card with a sweet message was how we celebrated Father’s Day, but with our new reality that has hit us in recent times, we have learned that the best thing is to make sure our loved ones feel special while keeping them safe. For those staying apart from their families, the closest way of being connected is digital. To make sure that you don’t miss out on showing gratitude to your father in the coolest way possible this Father’s Day, PicsArt has got you covered.

    “Celebrating Father’s Day is a very new thing in India because, in a traditional Indian family, children were much closer with their mothers than their fathers who were usually at work, but this has changed. In modern India, fathers have become more involved in their children’s lives. To celebrate this special bond and further strengthen it, PicsArt has come up with special Father’s Day templates and stickers for making customized social posts, images, and videos to celebrate the contributions our fathers have made in our lives and our memories together. To make it all the more colorful and fun, PicsArt also has a new AI Music feature that can add unique soundtracks to your video content,’’ said Ravish Jain, Country Head of PicsArt.

    With the new Father’s Day stickers and templates, PicsArt users can now design their own custom cards celebrating their fathers’ lives and recreate the beautiful moments they had together with creative tools and quotes. As Father’s Day and World Music Day fall one day apart this year, you can celebrate both occasions by creating a Father’s Day video with a great soundtrack to make him feel super special — an extra treat if your dad is a music lover.

    For all the dads who love Bollywood music, PicsArt has added an ‘Indian Music’ section in the app, where you can find some amazing melodies. PicsArt’s AI algorithm comes with more than 500,000 song samples, beats, and patterns to automatically generate an unlimited library of new tracks and millions of minutes of unique music. You can post your PicsArt-edited Father’s Day video with a cool music soundtrack and select from 20 moods/genres in addition to the Indian music available in the app per your fathers’ preference, to make a magical tribute he’s sure to love. The AI Music feature is currently available on iOS, and will soon be released on Android.

    PicsArt is free to download for Apple, Android, and Windows and can also be accessed on the web. PicsArt Gold is available on a monthly or annual subscription basis for those wishing to enjoy premium editing. With PicsArt Gold, subscribers have access to millions of stickers, hundreds of fonts, frames, and backgrounds, and an entire library of free-to-edit content and stock photography.

  • ‘Reach Lives’ NGO Supports over 1000 Trans-Persons during LGBTQ+ Pride Month

    Bengaluru (Karnataka) [India], June 21: In honor of the LGBTQ+ Pride Month, ‘Reach Lives’, a Bangalore-based NGO has launched an outreach program to support transgender communities residing in Bangalore. The initiative, which commenced in early June, aims to help community members explore and access alternatives to their current livelihoods, which have been identified to be both fragile and vulnerable to abuse by the UNDP.

    ‘Reach Lives’ is a subsidiary of the Anora Charitable Foundation and aims to serve the underprivileged by providing access to quality healthcare, nutrition, and vocational education. Through their transgender outreach program, they seek to understand and deliver on the perceived needs of these communities through a sustainable plan of action.

    Speaking on the outreach program, Dr. Victor Mohan, Co-Founder & CEO of Reach Lives, said – “With the second wave of the coronavirus bringing another round of stringent lockdowns, large communities of trans-persons, in the lower socio-economic strata, were left without a source of income. Combining this with the fact that June is recognized as the LGBTQ+ pride month, we were motivated to take action, and do our part by providing the basic essentials these communities would need to tide over the remainder of the pandemic.”

    Over the course of the month, the team at Reach Lives has been organizing outreach events, sourcing and distributing ration and health kits to members of the transgender communities, equipping them to get through the remainder of this pandemic. These kits are valued at Rs. 500 and Rs. 800 per kit and are expected to be of significant help to these individuals as much of their sources of income has been adversely impacted by COVID-I9. Additionally, Reach Lives has also procured and supplied pulse-oximeters, thermometers, and other medical equipment to the heads of the communities they reached.

    Mrs. Mini Mohan, Co-Founder & CFO at Reach Lives, stated, “Our initiative first kick-was started in early June, interacting with the communities in North Bengaluru. Since then, we have been expanding our coverage to the rest of Bangalore, as well as isolated pockets of trans-persons in areas like Chikmagalur, who have personally reached out to us for help. So far, we have supported over 500 individuals from these communities, and we hope to have reached over 1000+ trans-persons in need by the end of June.”

    In addition to catering to trans-person communities with affordable and accessible healthcare, the team at Reach Lives also aims to recognize and understand the fragility of their current professions, and source of income. Through this initiative, they intend on providing consistent support to help bring about sustainable growth within these communities, even post COVID.

    To help facilitate this project, Reach Lives has partnered with various Bangalore-based non-profits to help drive success to the initiative. This includes ‘Bangalore Food Bank’, their nutrition partner leveraging partnerships with corporates and food providers. With regards to the trans-community outreach, IFBN (India Food Banking Network) has served as a major donor, and through the Bangalore Food Bank, has helped reach an additional 100 trans-persons.

    Additionally, Reach Lives is also working closely with the Dream India Network, to identify trans-persons who are seeking help in finding alternate employment opportunities, upskill them and place them in suitable, sustainable employment.

    Sharing her thoughts on the inspiration behind this initiative, Dr. Senneil Gomes, Co-Founder & Director of Communications at Reach Lives said “Ever since our inception, our sole purpose and reason for being was always to help support marginalized groups in urban and rural South India. As a group of doctors, having witnessed the first-hand catastrophic effects of delays in seeking health care in terms of health outcomes and costs, we were inclined towards focusing our efforts on providing for communities that are often overlooked. Recognizing, and honoring the LGBTQ+ pride month, we aim to do the slightest bit we can to support these underprivileged communities, and hopefully move forward in our journey of improving the overall health status of our country.”

     Among their many initiatives, Reach Lives is also currently developing a plan to help support underprivileged communities who struggle with access to the COVID-19 vaccine. Foreseeing this to be a sizeable problem, they will be working with these communities, identifying and clarifying concerns that they have, while also organizing outreach events that will bring vaccines to their localities.

    Through their initiatives, the team at Reach Lives aims to further expand to additional communities in need across South India and beyond.

    For further information, visit: www.reachlives.com/