Category: Lifestyle

  • Dr. Ojas Joshi: A Doctorate Entrepreneur And A Successful Musician: An Exemplary In Balancing A Successful Career In Both Arts And Science

    September 3: In an era where people strive hard to maintain the bare minimum work-life balance, there are even fewer who have managed to create a well-balanced career in arts and science. Dr.Ojas Joshi is one of such exceptional personalities. He is an entrepreneur, a technocrat leading a high growth business in the pharmaceutical domain and a successful musician. He holds a PhD in Pharmaceutical Sciences and is a Sangeet Visharad (B.A) from ‘Gandharva Mahavidyalaya, the only school for Indian Classical Music globally. Ojas has even developed expert-level proficiency with the guitar and the piano as if this wasn’t enough.

    Dr. Ojas Joshi is the director of Paona Chempro, where he leverages his deep expertise in the pharmaceutical sciences to chart the company’s long-term growth plans. The business venture has experienced rapid growth in the last few years under his able leadership. The venture is the perfect example of how a leader with scientific and technical expertise can do miracles in scaling the business.

    Apart from his business endeavours, Dr. Joshi is also a widely known musician and has performed extensively in India and the USA. His Marathi originals and an album of Hindi Bollywood covers are streaming on popular streaming platforms like Saavn, Spotify, Amazon Music and Apple Music. He has not only built his musical career but has also enabled several others to pursue music as a career path through his music startup ‘Music Jammin’.

    Dr. Ojas founded ‘Music Jammin’ in 2012 with a vision to create a community platform for musicians to perform and network. Music Jammin is an ecosystem that inspires, motivates and supports people who want to pursue a career in arts alongside their current jobs/studies. Currently, it has more than 40,000 members across the country and is growing with each passing day.

    Along with leading and managing ‘‘Music Jammin’, Dr. Joshi has been motivating and encouraging other musical aspirants to pursue music, especially during the lockdown, by conducting several virtual jamming sessions & Instagram Live sessions throughout the year. He has gained a lot of popularity on social media through these sessions and has taken a step further to enrol and train enthusiasts through his online courses called ‘Get Trained’.

    His latest Hindi original, ‘Raabta’ created quite a buzz in the musical community. It was well-received publicly and now is streaming on all popular music streaming platforms. His next original track, ‘Kacchi Dhoop’ is all set to release in the coming week. One look at the teaser and you’ll know it’s pretty promising!

    Such is the multi-faceted personality of Dr. Ojas Joshi! His vision in the pharmaceutical business, the music startup and his creative work as a musician are inspiring. It is an impressive example of creating a delightful mix of the arts and sciences.

    Kudos to his work! We are hopeful to see him soar even higher!

  • The Changing Room By Geetika Saigal Promises To Help Readers Survive & Succeed In Uncertain Times.

    The Changing Room by Geetika Saigal

    New Delhi [India], September 3: Just released one week ago, The Changing Room has already started to impact its readers and is riding at No.1 in Hot New Releases in its genre on Amazon India in the opening week itself. A new-world playbook, The Changing Room, shares with you how to evolve, stay relevant, and ride the wave of change in our uncertain modern times.

    The author has interestingly dedicated the book to the year 2020. 2020 has left the work shaken up and changed in ways we had never predicted and were surely unprepared for. It’s made us question our very existence and realise the fragility of life. The author, a Thought-Leader of our modern times, was thus inspired to write a ‘new-world playbook’ that will help you to survive & succeed in uncertain times.

    Spanning 10 Moves (in 10 Chapters), The Changing Room decodes the biggest questions that plague us and helps decipher the elusive answers in the most ingenious of ways. The author’s unique writing style, a contemporary mix of logic, science & personal stories, keeps the readers engaged and hooked till the very end.

    The book introduces new & refreshing concepts to help the reader unlock the obstacles we all face in achieving success in our lives. From the Triangle of Mediocrity to the Toilet Flush Theory, the Loser Pit to the Magic Molecules, the Triple-S Formula to the Hustle Sack, the Lollipop Effect to Shape-Shifting, the Impact Paradox to the Jaw of Helplessness, and from the Inverted Pyramid to the Transformation Triangle; right up to the Success Sandwich, this book promises to be one crazy ride.

    Using graphical representations, simple logic, and raw personal anecdotes, the book connects instantly with the readers who’re flocking to get their answers to the most fundamental questions we battle with every day – from “Why am I stuck?” to “Why is my life not going anywhere?”, from “What should I do after being hit by 2020?” to “How can I succeed like leaders do?”, from “Why and how should I take risks in life?” to “How do I literally transform my life and change my future?”.

    The author, Geetika Saigal, is a 5 Time TEDx Speaker, a multi-award winning Success Coach and a Thought-Leader known for her unconventional, unapologetic & highly engaging style of writing speaking & coaching. A Global Corporate Leader turned Entrepreneur turned Writer-Speaker-Coach, her inspirational life journey has been featured in many top publications. Geetika’s 5 TEDx Talks have uniquely addressed critical modern-day topics – Embracing New Barriers, Defining Your ‘Me’ Brand, Reviving the Art of Reading, The Success Formula and Re-defining Your Reality.

    Geetika’s debut book in 2018, ‘Finding Your G-Spot’ became an Amazon No.1 Bestseller, won multiple awards and put her on her new mission in life – to ‘Help You, Help Yourself’.  As a highly sought after Success Coach, she is now the Founder of Beeja Education. This award-winning platform combines the power of Online Courses, LIVE Sessions & Continuous Mentoring to empower you with the Mindset, Skillset & Habits needed to succeed in your professional journey. She’s the recipient of the All India Achiever’s Award, Indian Icon Award, Exceptional Women of Excellence Award & Women Super Achiever Award. In her career spanning over two decades, she has held Leadership Roles in multi-billion dollar technology companies in India & Overseas.

    If you are struggling to make sense of the new world, are hungry for growth & success, and want to turn your life around and excel in the workplace, this is the book for you. In the author’s own words:

    “The new world has new rules.

    It’s time to decode them.

    It’s time to embrace them.

    It’s time to change.

    Welcome to The Changing Room.”

    It’s time YOU succeed in the new world.

    Grab Your Author-signed Copy Now on Amazon (With Free & Lifetime Access to Geetika Saigal’s Bestselling Online Course ‘Re-Invent Yourself’ worth Rs. 5,999/-)

  • A journey of a Btech Grad to become a Fashion and Beauty Influencer

    September 2: Who is Deepa Sree? An Instagram influencer, Deepa Sree, is a popular name among young women looking for guidance and inspiration for fashion and beauty tips. Deepa Sree, born in Hyderabad, uses social media to talk about fashion, makeup, beauty tips, and many more. 

    Deepa Sree is an Indian Fashion and Beauty Influencer known for her Indo-Western Fashion and Beauty related videos on social media platforms. She is also a fashion designer and stylist by profession. Due to her affordable beauty tips, she has gained a considerable fan base and worked with more than 100+ beauty and fashion brands like Nyka, Clovia, CashKaro, Kama Ayurveda, Voylla, etc.

    On November 4th, 1990, Deepa Sree was born in Hyderabad to JS Murthy, a famous Astrologer, and Sundari Jonnalgadda, a professional psychologist. She speaks Telugu, Hindi, Marathi and English fluently.

    Deepa Sree also has hands-on Astrology and Tarot Card Reading, which she learned from her father at 14. She pursued Btech in Computer Science and received a Gold Medal for outstanding performance in studies. And later pursued Accessory Designing & a Diploma in Fashion Design from Hamstech.

    She started taking an interest in fashion, vlogging on Instagram and other social media channels and gained an enormous following. She has achieved a mark of 64000 followers on Instagram in a short period. Deepa Sree is a beauty and fashion guru and influencer who launched her makeup brand “Dee Beauty” in 2021.

    Deepa Sree extracts her energy and passion from networking and bonding with her fan base, whether through creating engaging content on her various social media platforms with multiple types of content such as Product Reviews, Product Recommendations, Product Promotions, and Product Advertising.

    Deepa Sree has bought her arenas of passion together and serves as a beauty and fashion expert. She has decided to raise and nourish Deepa Sree as a Fashion Influencer who blends her experience as a stylist and fashion expert to reach out and inform fellow women of similar mindsets on how to balance.

    Quotes from Deepa Sree

    – I always feel the need for more South Indian representation in the media world.

    – I get my energy and passion from connecting more people and engaging

    – I create content regularly and create more value for my followers.

  • Kritika Kamra Stuns in This Chic Pantsuit from the Fusion Collection by Marks & Spencer

    September 2: Take wardrobe inspiration from Kritika Kamra as she effortlessly ushers the new season in Marks & Spencer’s latest Fusion Collection pantsuit. Inspired by classic prints designed to give a contemporary look, these super stylish separates costs INR 5999 for a jacket & INR 2499 for the pant.

    Inspired by blue pottery, this tailored range includes elevated fabrications, quilted touches, and tassel finishing’s across versatile silhouettes that can comfortably transcend from everyday dressing through spruced up for an occasion.

    On sporting the pantsuit from the collection, Kritika Kamra says, “I like style that’s effortless and modern. With @marksandspencerindia, I’ve found the perfect style partner. Their new fusion collection has classic prints and is super chic. I decided to complete this look with minimal jewellery. How would you style yours?”

    Style Tip to Try: An Ideal ensemble to wear for Oh! So fancy brunches to glamourous evening parties or simply pair it down with sneakers for the casual look.

    @marksandspencerindia

    https://www.marksandspencer.in/l/women/fusion-collection/

    Shop The Look

    Available at Marks & Spencer stores & on www.marksandspencer.in

    Follow @marksandspencerindia for more looks!

  • Millennial Pageants Launched Mr Millennial India

    September 1: Millennial pageants launched Season one of Mr Millennial India. The pageant is organized for the first time by Blackpage Fashion Host Private Limited. The company also hosts Gurugram International Couture week, one of the country’s biggest fashion weeks. Satyajit Mohanty and Sidharth Behera are the makers of the event.

    Talking about Millennial pageants, it will be a hunt to find fashion enthusiasts ready to try something new and explore the horizon this field provides. They provide a platform to those that are willing to look beyond the term “enough”. The hunt is to find creative minds and beautiful hearts that believe in breaking the predetermined beauty standards – a blend of grace, elegance, and confidence.

    Millennial pageants team believes in grooming the contestants to bring out their best version. Mr Millennial India will be for men who are 18 to 30 with a minimum height of 5’8 and above.

    Shamkhan A will be the Show director, while the Digital partner for the event is Brandpackt. Institute of modelling and creative arts will be the talent partner. Skincare partner is Dr. Tvacha, Club partner Waka Waka, Bee Enterprises by Ankita Sule will handle PR and Publicity, and Makeup partners are L A Cosmetics.

    Nishi Bhardwaj, Dr Amit Karkhanis, Dr Varun Katyal, Bharat Gupta, Bia Sindhu, Seny P Arukattu, Renuka C Shekhar, Jayalakshmi, Janmoni Das, Riju Muhammed are the grooming experts. While Ryyana Masoom will look after the backstage.

    To know more, log in to: https://www.millennialpageants.com

  • Corporate Fashion Week launched in Bengaluru

    Bengaluru, September 2: The first edition of the ‘Corporate Fashion’ week stylishly debuted in Namma Bengaluru on Saturday, August 28 2021. Team Aikyam has conceptualized a unique and one-of-its-kind event-Corporate Fashion Week. This event has been designed to uplift the mood of women who have been working from home due to the pandemic and give them some excitement in life.

    The team consists of women entrepreneurs, actors, models, Mrs pageant winners and fashion designers. It is a combination of women from corporate and the fashion world joining hands to encourage women under the concept – “Be your own label”. It is what the team wants today’s multi-talented women to believe in.

    The main focus of the event is to bridge the gap between the corporate world and the fashion world, to prove that women are entitled to more than one victory, encourage women and teach them self-love, self-care, grooming and personality development skills besides helping them to balance work life and responsibilities towards home and family while taking care of themselves.

    Interestingly, working women from any profession, from teachers to doctors, engineers, marketers, and IT professionals to entrepreneurs, are participating enthusiastically. There are no age, complexion, height or weight criteria. Both married and single women participated in this event.

    The best part about the event is that the finalists will get a chance to wear costumes designed by famous designers from the fashion industry and walk the ramp with pride. The winners were judged on personal achievements, self-presence, intellect, congeniality and confidence.

    Speaking to media, Ms Mamatha Kademani, who is also one of the founders of “Team Aikyam”, said, “You are never too old to set another goal or to dream a new dream.” Ms Rasheeda, the founder of Aikam, said, “You can achieve your dreams if you put your heart into it.”

    Founder Ms Shivani De added, “We understand dreams, desires, passion, worries, and fears of women. I will handhold you to become happy and confident souls.

    “Winners are as follows;

    1. Brand of CFW-Puja Kamak
    2. Face of CFW- Prisha. P
    3. Dazzling diva-Megha
    4. Boss lady-Divya Prabhakar
    5. Shining star-Vijayalaxmi

    Juries were Vanishree (cine actress),

    Annechira Shivakumar (Photographer, filmmaker)

    Gangadhar Salimath (Director, producer)

    Jayalaxmi( NGO, Sams trust)

  • Nilesh Kumar Agarwal Is Now Ranked Among the Top Ten Mythological Authors in India

    September 01: Today in the modern time where people are interested in reading more fictional stories. Mr. Nilesh Kumar Agarwal is now ranked among the top ten mythological authors after Dr. Devdutt Pattanaik, Kavita Kane, Chitra Banerjee Divakaruni, Amish Tripathi, Ashwin Sanghi, and many others who have done a tremendous job in enlightening the society with a mythological twist. These writers are better being known for spreading awareness about the Indian cultures and traditions in society.

    Born in Meerut on 25th Dec 1989, Nilesh Kumar Agarwal grew up in Meerut, Uttar Pradesh. He completed his schooling at C.J.D.A.V. Public School, Meerut, and graduated from MAISM, Jaipur. His famous book “INDIAN TRADITIONS AND THEIR SCIENTIFIC REASONS” which sold over 80000 copies within just one year, helped him rank among the top ten mythological authors list in INDIA. He has also written many other books like Shiva Vaani, Krishna Vaani, Shree Ganesh, Shiv-Krishna-hanuman-Ganeshjikeupdesh.

    His podcast for Shiva Vaani has crossed more than 100000+ views on all platforms, including Spotify, Google podcast, Gaana, Jio Saavn, Wynk, Hungama, Hubhopper, and many others within a month of its release. Mr Nilesh Kumar Agarwal is also the founder of the NGO ‘Nilesh StaallionFoundation’, a crowdfunding platform that provides medical assistance to all living beings and funds environmentally friendly start-up projects.

    All his books are written in a very simple language, whether it’s in English or Hindi. You can easily find all his books on Amazon.in, Flipkart.com, Notionpress.com, and all other leading platforms. Sources confirmed that he is now working on a fictional love story related to the dimensional world and also working on combining the paranormal experiences of different people in the form of a book like his earlier book “What do you want to do before you die?” which was a unique concept where hundreds of people from all over INDIA submitted their wishes which they want to get fulfilled before they die. It seems pretty interesting to know that a mythological author is suddenly working on a fictional story.

    Readers are eagerly waiting for the release of the book. Mr. Nilesh Kumar Agarwal recently translated a famous book earlier by late Dr. APJ Abdul kalam, which is “Thirukkural”. He translated the book as a co-author in Hindi and English language, making it much easier to read for all the readers so that a large section of society can read it and learn from it. Author Nilesh is constantly working to improve society cultures and make them educated in the right direction.

    In Russia, Germany people over there are getting attracted towards Indian culture, but it’s unfortunate to know that due to the strong influence of western culture, people forget about fundamental values and historical importance of their cultures and traditions. You can connect with him through Twitter and Instagram. He was also got nominated as the best mythological author in Udaipur in 2020. He also writes articles in various leading newspapers.

  • NeelDavid’s Salon – the New Venture in Beauty

    New Delhi, August 31: Neel David’s salon was established in Kathmandu by the renowned hairstylist Neeldavid Katwal, who is commencing his first franchise outlet in the Southern part of India in Hyderabad. The date is set for September 2nd, 2021.

    Neel David is a premium service salon that holds expertise in taking care of your needs and helping you becomes confident and trendy with the new styles. The brand has been expanding all over India with the motive of fresh fashion. This salon gives clients proper grooming and confidence, making them fall in love with themselves and help others keep up with the trend and, in some cases, establish new trends through bold experimentation.

    DeepsikhaChaudary, who acquired the franchise in Hyderabad, will inaugurate the outlet on September 2nd, 2021, in P & T Colony in Secunderabad.

    The second outlet is scheduled to be inaugurated on September 9th, 2021, in Tarnaka, Secunderabad by Mr. Satish.

    For people from small villages, it is difficult to get into the fashion business as the opportunities in villages are comparatively a lot lower than in the cities. Getting access to training in this particular field, connectivity with the proper clients is very difficult for people. He was born in a small village in Nepal named JhapaLaxmipur and always dreamt of working in a glamour-related field. He tried to materialize this dream by spending his academic years abroad, but various embassies rejected his visa. But he never lost hope, and, with the support of his British godfather, David Vinall, he joined the industry. After a lot of struggle and the best of his efforts, he tried to build his brand.

    Neeldavid’s brand is about showcasing his salon and academy brand at the franchise India expo on 4 and 5 September at the JW Marriott Hotel, Delhi.

    NeeldavidKatwal is a sensation now with his innovations in the field of exclusive salons. NeeldavidKatwal will be in Delhi on September 25th, 2021, as one of the celebrity guest speakers at MS Talks India at Le Meredinne Hotel Delhi. He’ll be sharing his life journey at this event as well as his many upcoming salon franchise outlets that are in the pipeline waiting for the launch; four in Kathmandu, one in Jammu, one in Cooch Behar in West Bengal, and one in Assam. Not only this, but he’s also launching his Neeldavid’s professional academy and Neeldavids salon lounge in Planet Mall Sevoke Road, Siliguri, on October 1st, 2021, which will be an All India franchise salon model and franchise office.

    A brand becomes unique when it works for social causes and has several social responsibilities. The speciality of the Neeldavids brand is that Neeldavids work for several social reasons too. Some percentage of the franchise will go to the CSR of Neeldavid’s firm that supports the training of workers in hair beauty and makeup products for underprivileged people. Starting from the training of around 50 underprivileged students and providing them with placement, this brand is always doing its bit for the welfare of people and other social responsibilities. Any venture takes a lot of hard work and effort to flourish. NeeldavidKatwal worked hard, and his journey from an average person in a small village to an internationally acclaimed hairstylist was not easy. Now his brand is one of the fastest-growing brands. NeeldavidKatwal aims to work with students and train them. He plans to train more than 2 lakh students within 2025 and open more than 350 franchises all over the globe. One of the main reasons this brand is loved and admired by so many people is because it takes pride in training underprivileged students and provides several job opportunities for them. This is one of the best qualities of Neel Davids Salon.

    NeelDavid has now expanded his venture and has claimed exceptional appreciation and love in India and Nepal. The journey of Neel David is loved and admired by all, and everybody sees him as an icon as he has claimed accolades for his arduous work, dedication, and passion over the years. The plan is to settle the venture in the upcoming days and expand it to several other states. The salon keeps the customer’s needs as the prime concern, and not only that, hygiene is maintained to the utmost level in this luxurious salon.

    A brand becomes unique when it works for social causes and has several social responsibilities. The speciality of the Neeldavids brand is that Neeldavids work for several social reasons. Starting from the training of around 50 underprivileged students and providing them with placement, this brand is always doing its bit for the welfare of people and other social responsibilities.

    About NeelDavid:

    Mr. NeeldavidKatwal, a well-known celebrity hairstylist and cosmetic artist, created this salon. He is the first person from Nepal to achieve international acclaim as a hairstylist who set haircut records while blindfolded with razors and scissors. Neeldavids is now a prominent unisex salon brand in Nepal and India, with over 50 franchisees already in operation, thanks to his unwavering dedication and hard work.

    Vist: http://www.neeldavidsalon.com

  • Legwork Brings the Future of Footwear; Sneaker Meets Dress Shoe

    Jaipur, August 31: Legwork offers high-end and well-crafted shoes for individuals who believe in themselves and live life with a purpose. In all honesty, the right footwear has the power to make you feel confident, empowered, and unstoppable. With brands like Legwork, there are always shoes of versatile style, impeccable quality, and kickass design to elevate your personality.  Legwork shares factories with luxury brands like Clarks, Cole Haan, Kenneth Cole. Factories involved in manufacturing Legwork products are also manufacturers for more than 100+ European shoe brands. Legwork is the only Indian Footwear brand that buys back its product allowing customers to use the credited amount for their next purchase.

    Vijay Nainani, the Founder and CEO of Legwork, believes that a shoe isn’t merely a design but a part of your body language. He adds that your shoes quite dictate the way you walk. While he couldn’t find classy tan and good-quality shoes for his personal wear, he decided to incubate Legwork. Crafted with the finest calfskin leathers, hand-finished with unrivalled attention to detail, Legwork offers shoes that dare to go anywhere. Vijay Nainani empowers sneakerheads by giving them the choices they have always desired; after all, everyone is unique, and they deserve to look the best.

    With quality products like Hybrid Dress Shoes and Goodyear Welted Shoes, Legwork has created a niche in the industry. Hybrid Dress Shoes take many forms but typically have the look and shape of a dress shoe while incorporating materials often seen in athletic shoes or sneakers. Goodyear Welt shoes are the oldest, most labour-intensive, and long-lasting construction method, and Legwork follows this intensive process to get their shoes right. Regardless of whether your hunt is for formal footwear, casual shoes, or boots, Legwork has a marvellous collection to woo you. Besides, the products are designed in a manner where comfort is primary. A good product is the result of a great team. Backed up by a team of professional cordwainers, digital experts, e-commerce specialists, and enthusiastic customer service executives, Legwork is proud to have earned a name in the industry. Launched right before the pandemic in March 2020, the company has sold 3000 Pairs of shoes in 2020 with a revenue of 1 Crore. Legwork was also selected for Amazon Launchpad and Flipkart Spotlight.

    With a mission of making the highest quality leather goods in the world, the company picks the best raw materials and follows the highest working standards. They take no shortcuts and use the highest quality leather to produce sneakers. Their exceptionally skilled craftsmen have in-depth knowledge about the raw materials, color combination, and design that helps craft some of the finest shoes in the world. The shoes are offered at pocket-friendly prices to make them affordable for everyone.

    Visit https://www.legwork.in/ to check their latest collection, size chart, delivery duration, and pick the best from the lot. Remember, with the right shoes; you can always leave a long-lasting impression.

  • Influencers – The New Age of Advertising

    In a conversation with Sapna Oswal

    August 30: As social media is progressing and evolving, so is the way new-age advertising is being created around us.

    People often ask what is an Influencer, and how did that name come about?

    A few years ago, they were called critics, content creators, then Bloggers and now Influencers. Even though the core role remains the same, the names associated with this role have evolved. We had a chance to speak to Sapna Oswal, a very popular Influencer from New Delhi who has worked with brands like Kriti Retail, Plum body Lovin, Gehna by Reshma Shah and many more.

    She is also an actor and has done TV commercials for Phillips, Mankind Pharma, Shuttle, AB Motors EV, etc. As a model having modelled for Austin Martin, Brunch Magazine and others. She has also appeared with RJ Naved (Radio Mirchi – Delhi) in some of his short videos and the famous detective series Crime Petrol.

    Currently, apart from being an Influencer and model, she handles the Delhi office for a Mumbai based Media company called Younoh Media.

    The first question we asked her was, “How would you define an Influencer?”

    To this, Sapna replied, “Normally, people with a certain number of followers on their Instagram or Facebook profiles are categorized as influencers and are also considered as an authority over a certain market segment where they advertise. They additionally carry goodwill of the followers on their page.”

    She further went ahead to explain how influencers were born “Earlier a person who used to go to restaurants and tell the public about the food was called a Food Critic, but the word critic sounded harsh because they were not constantly criticizing the food, they were also on occasions praising the food, then they started being called Food bloggers.

    The Blogger would write blogs with the positive and negative’s about restaurants and inform people how the food, the ambience and the service was. This started to influence people, to make a calculated decision on whether to go to that place to eat or not and from there onwards, the Bloggers went on to become influencers.”

    The next question we asked was, “Is this only true to the restaurant or F&B industry or can this concept work across other segments?”

    Sapna replied, “This started taking shape in almost every other industry, from clothing to Jewellery and even cosmetics. The factories needed to promote their products to a wide audience in the shortest possible time, and least money involved, so they started working with influencers who could get a message out to a couple of thousand people instantly and effectively at a fraction of the cost of traditional advertising. Speed / Service and costs are what made the market for Influencers grow by leap and bounds. Now even people making products at home find it easy to advertise through influencers as the Influencers charge no heavy production costs and the fees is relatively less than that charged by radio or Television.”

    With a cost-effective and highly instant advertising tool, the role of the influencers seems like it is here to stay. With the current business environment, the traditional Advertising model’s are dying slowly, while the digital era is taking over each day. Adapting to a New reality, especially after Covid, digital marketing seems to have taken the front row since our real worlds have become virtual.

    Some of the more prominent stars who used to look down on influencers earlier have started to sell products online and represent brands for a fee, using their name and fame to generate sales for the products.

    Before we said bye to Sapna, she said, “Change is the only constant, and techniques evolve daily, so as an extremely positive person, I say Let’s enjoy this ride.”

    Her website is sapnaoswal.co.in (https://sapnaoswal.co.in/)