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Category: Linktree

  • The Linktree Marketplace launches as the new one-stop directory for partner Link Apps and integrations – Primex News Network

    The Linktree Marketplace launches as the new one-stop directory for partner Link Apps and integrations – Primex News Network

    New Delhi (India), June 9: Linktree – the link-in-bio category creator –  is today announcing the launch of the Linktree Marketplace (“Marketplace”), the new one-stop directory for partner Link Apps and integrations. Marketplace is designed to enhance the user experience by driving exposure to Linktree’s extensive partnership network to users and visitors with the breadth of digital experiences and services in a singular destination. Linktree’s Link Apps and beta integration partners at launch include Audiomack, Bandsintown, Cameo, Community, Gleam, GoFundMe, OpenSea, PayPal, Venmo, and Reddit, SoundCloud, Spring, Square, Typeform and more.

    As the digital landscape becomes increasingly complex to navigate, Linktree recognises that connecting users to a robust partnership and integration network is key to their success. For users, the new partner directory can be found in the Explore Menu in-product and externally on the Linktree website, with more than 30 Link Apps and integrations with third parties accessible in one place. Marketplace provides a mutually beneficial model with visitors to Linktree now able to watch, listen, shop and more in one place. The Marketplace, in turn, provides the return of views, streams, donations, bookings, purchases and more for creators. With existing partners across commerce, social media, gaming, music and finance, the launch of Marketplace also comes with the addition of four new Linktree partners, including Cameo, Gleam, Typeform and Reddit.

    Creators and businesses online use a growing number of platforms, leading to increased fragmentation of creators’ online identity, audiences, content and traffic. This is signalled strongly by creator behaviours, with Linktree reporting its creators link out to an average of 9 different platforms. Link Apps help unify a creator’s digital presence and enable them to share anything from anywhere, all in one place, leading to greater discovery and engagement with their entire offering.

    Alex Zaccaria, co-founder and CEO of Linktree, shared: “We are always looking for innovative and category-leading ways to reinvent the ‘link-in-bio’ offering. The expansion of our platform to create the Linktree Marketplace is the latest update that speaks to the ever-evolving needs of the creator. It is an incredibly exciting time for us as we continue to expand our roster of partnerships with other brilliant creator tools, which broaden and strengthen the power of Linktree for creators.”

    On the launch of Marketplace, CEO of Spring, Chris Lamontagne says, “A core part of Spring’s mission is to provide cutting edge integrations to enable our creators to reach further and monetize their audiences. Since launching our first-of-its-kind e-commerce integration with Linktree last year, we’ve seen the platform become one of our top referring traffic sources for creators in Spring. Traffic to Spring referred by Linktree has grown +53%, and revenue driven by Linktree has increased by +68%since we launched with them in 2021. We’re excited to serve even more creators now through the Linktree Marketplace.”

    The Linktree Marketplace is Linktree’s first step in opening up its platform to developers: Linktree has been privately refining its developer tools in collaboration with premier beta partners and is preparing to invite more developers to build their own Link Apps and integrations to reach and serve Linktree’s 25M+ creators who together receive more than 1 billion visits a month. Interested developers can submit their interest within the Linktree Marketplace.

    Following Linktree’s recent $110M USD raise, the business has focused on introducing new revenue streams and creating additional value for creators and brands, including the launch of the new Web3 NFT platform features in partnership with Opensea and music & entertainment focused integrations with Audiomack, Community, BandsInTown, and Soundcloud.

    The platform also recently unveiled a design rebrand, further signifying the brand’s ambition of empowering creators across the globe to tell their stories better by creating a platform that encompasses many facets of an individual’s digital universe – a home where creators can truly link to everything they are.

    As one of the top 300 most popular website destinations globally, with over 1.2 billion monthly views, Linktree continues to prioritise the needs of creators, consumers and brands.

    • Linktree introduces Link Apps, embedded experiences directly on Linktree that drive more engagement and conversion for its users.
    • Linktree’s Marketplace is the one place for Linktree’s 25M+ users to browse and discover all of Linktree’s partners, Link Apps, and integrations.
    • The Linktree Marketplace launches with support from beta integration partners, including Audiomack, Bandsintown, Cameo, Community, Gleam, GoFundMe, OpenSea, PayPal / Venmo, Reddit, SoundCloud, Spring, Square, Typeform and more.
    • This launch marks Linktree’s first step in opening up the platform to developers, with upcoming plans to invite more developers to build their own Link Apps and integrations to reach and serve Linktree’s creators, who together receive more than 1 billion visits a month.

    Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem, engage with their audience and monetise their passion. Linktree is among the top 300 most popular website destinations globally, with 1.2 billion unique visitors a month.

    In 2021 alone, Linktree enabled over 1 million artists to generate 90 million visits to streaming providers – twice as many artists and three times as many clicks as in the year prior. The platform is utilised by more than 25 million creators, artists, and brands globally, including TikTok, Selena Gomez, Noah Beck, Bella Poarch, Red Bull, Shawn Mendes, the Los Angeles Clippers, Comedy Central, Dwayne ‘The Rock’ Johnson, and HBO.

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  • Linktree Enters Web3 with New NFT – Primex News Network

    Linktree Enters Web3 with New NFT – Primex News Network

    Linktree launches new Web3 features to continue to empower creators

    New Delhi (India), May 18: Linktree, the link-in-bio category leader enabling creators to streamline their online identity and monetise their following, today announced a new set of NFT features for creators in the Web3 space. Linktree users can seamlessly showcase NFTs and build a community around ownership, adding more value to creators across the digital universe.

    While Web3 remains at a nascent stage, it offers creators tremendous power through new models of patronage, future investment and ownership. With the introduction of the new NFT capabilities, Linktree is solidifying its commitment to empower the creator community by enabling new ways for creators to monetise their craft and curate a digital identity.

    These features mark the first steps in a key partnership between Linktree and OpenSea, the world’s largest NFT marketplace. Following Linktree’s recent $110M USD raise, the business is focusing on introducing new revenue streams and creating further value for creators and brands. With a significant and continuously growing creator base with a strong affinity for Web3, Linktree is excited to empower these individuals to showcase, curate, and grow these digital offerings.

    Linktree’s Web3 features include:

    ● NFT Gallery Link: The NFT Gallery link allows Linktree users to showcase NFTs right on their Linktree. Creators can add the URL of an OpenSea collection to generate a preview, and have the option of connecting their Metamask wallets to verify ownership of the collection. Alternatively, creators can connect their Metamask wallets and pick up to six owned NFTs to display them in the NFT gallery. Visitors can then click through to OpenSea to view and purchase the available NFTs.

    ● NFT Profile Image and Background: By connecting their wallet, creators can use their NFTs as their profile images or backgrounds on their Linktree. Verified NFTs will be displayed in a hexagonal frame to make them stand apart as profile images, and backgrounds will have a verification badge at the bottom of the creator’s Linktree. Visitors can then click to find out more about the NFT on Linktree. Linktree is leveraging OpenSea and Metamask to power this verification.

    ● NFT Lock: NFT creators can lock their links using a smart contract address. Only visitors who own NFTs from a particular collection can unlock the link by connecting their wallets to prove ownership. This feature allows creators to make the distribution of benefits easier, thus making it more worthwhile to own an NFT from their collection.

    Alex Zaccaria, co-founder and CEO of LInktree, shared: “Web3 and the power of blockchain has granted creators exciting ways to monetise their passions and build their community. As the creator ecosystem migrates towards this new iteration of the internet, Linktree is excited to provide a home for creators to aggregate their digital assets and showcase what’s important to them.”

    “Linktree is hyper-focused on empowering all creators through partnerships & integrations with the platforms they rely on to grow and monetise,” says Nick Rizzuto, Head of Partnerships & Innovation at Linktree. “Millions of people have chosen Linktree as their ‘digital home’ to bring together what’s most important to them, and so we wanted to give users a tangible means to display their digital art. OpenSea has been at the forefront of introducing the world to NFTs and is already widely popular on Linktree, so they were a natural partner to help power this functionality.”

    Ryan Foutty, VP of Business Development at OpenSea adds “The new Linktree x OpenSea integration allows users to prominently display the work they’ve created or proudly collected, now just one click away on Linktree. We know many NFT creators and collectors already use Linktree to link to their collections on OpenSea, and we’re excited that the Linktree integration makes NFT displays that much more seamless and engaging.”

    Linktree is dedicated to supporting diversity, equity, and inclusion as it continues to empower creators around the world. To amplify this mission, Linktree has purchased a ‘World of Women Galaxy’ from the ‘World of Women’ collective, which is a community who are taking action to increase diversity in the NFT space, educate and onboard the next generation of creators, and promote equal opportunities for all . Linktree is also committed to maintaining its climate positive status by continuing to invest in green projects as it adds more Web3 features.

    As one of the top 300 most popular website destinations globally, with over 1.2 billion monthly views, Linktree continues to prioritise the needs of creators, consumers and brands.

    About Linktree
    Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem, engage with their audience and monetise their passion. Linktree is among the top 300 most popular website destinations globally, with 1.2 billion unique visitors a month.

    In 2021 alone, Linktree enabled over 1 million artists to generate 90 million visits to streaming providers – twice as many artists and three times as many clicks as in the year prior. The platform is utilised by more than 24 million creators, artists, and brands globally including TikTok, Selena Gomez, Noah Beck, Bella Poarch, Red Bull, Shawn Mendes, the Los Angeles Clippers, Comedy Central, Dwayne ‘The Rock’ Johnson, and HBO.

  • Linktree Raises $110 Million USD Led By Index and Coatue to Power Next Phase of Growth for Creators, Consumers and Brands – Primex News Network

    Linktree Raises $110 Million USD Led By Index and Coatue to Power Next Phase of Growth for Creators, Consumers and Brands – Primex News Network

    Secures Michael Olson as US-based President

    New Delhi (India), March 19:  Linktree today announced $110 million USD funding led by Index Ventures and Coatue at a valuation of $1.3 billion USD.

    The company’s fast-paced growth trajectory to 24 million users in the past year ensured follow-on from previous investors AirTree Ventures and Insight Partners, and new participation from Greenoaks Capital, renowned for investments in Coupang, Canva and Airwallex.

    Linktree is the link-in-bio category creator that enables users to create a streamlined online identity to showcase, and commercialize, their profile. It is utilized by artists, and brands globally including TikTok, Selena Gomez, Noah Beck, Bella Poarch, Red Bull, Shawn Mendes, the Los Angeles Clippers, Comedy Central, Dwayne ‘The Rock’ Johnson, and HBO. Linktree helped 1.7 million people drive 1.2 billion clicks to commerce-related websites in the last year alone.

    Users now exist across 250 verticals worldwide. From 2020 to 2021, the platform’s influencer, small business, and music verticals have grown on average more than 300% each. Linktree will use this funding to focus on additional geographic expansion, revenue streams and further value for its creators and brands via new tools and partnerships.

    With its expansion into Indian Territory, it has noticed immense growth and engagement from a broad range of industries. Some of the leading names from India include Byju’s, BMW India, Jio Saavn, Sugar Cosmetics, Forbes, Mumbai Indians and many more. “Linktree will connect creators and audiences, facilitate and maximize the huge potential to expand the digital economy in India,” said Country Manager Linktree, Sapna Patel.

    “We have grown beyond the traditional ‘link-in-bio’ company, connecting users’ fragmented online presence and establishing our position as a new sub-sector of the tech industry. This funding will ensure we continue to innovate and develop tools that empower people to grow, curate, and monetize their digital universe, maintaining Linktree as the market leader,” said Alex Zaccaria, co-founder, and CEO, Linktree.

    Linktree marks this milestone with the hire of their first President, Michael Olson. Michael has a long and distinguished career in the gaming and creator economy having held Executive Growth and Operational positions at Twitch, Pandora, Linked-In and Microsoft. Based in the US, he will drive market and category leadership for Linktree and their growing team.

    “I’m honored to be joining Linktree at this milestone moment. Over the past few years, the creator economy has grown rapidly and Linktree has led the way through innovations in discovery, engagement, and monetization – there are so many commercial possibilities with an audience of this size,” said Mike Olson, President, Linktree.

    Officially dubbed as ‘unicorn’, Linktree continues to prioritize the needs of creators, consumers, and brands as one of the top 300 most popular website destinations globally with 1.2 billion unique visitors a month.

    Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem, engage with their audience and monetize their passion.

    Linktree is among the top 300 most popular website destinations globally, with 1.2 billion unique visitors a month. In 2021 alone, Linktree enabled over 1 million artists to generate 90 million visits to streaming providers – twice as many artists and three times as many clicks as in the year prior.

    The platform is utilized by more than 24 million creators, artists, and brands globally including TikTok, Selena Gomez, Noah Beck, Bella Poarch, Red Bull, Shawn Mendes, the Los Angeles Clippers, Comedy Central, Dwayne ‘The Rock’ Johnson, and HBO.

    The platform continues to prioritize the needs of creators, recently releasing Commerce Links and Stores, which include integrations with Shopify, Square, Paypal, spring, and GoFundMe. Since acquiring Songlink/Odesli in August 2021, Linktree has also announced exciting new partnerships with Bandsintown, Audiomack, Soundcloud, and Community.

    Founded by Brothers Alex and Anthony Zaccaria and Nick Humphreys in 2016, Linktree is headquartered in Melbourne, Australia.

    For more information visit https://linktr.ee/.