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Category: Melorra

  • Shraddha Kapoor inaugurates Melorra’s first flagship high-street store in Bengaluru – Primex News Network

    Shraddha Kapoor inaugurates Melorra’s first flagship high-street store in Bengaluru – Primex News Network

    Bengaluru (Karnataka) [India], May 30: Melorra, one of India’s fastest-growing D2C brands, recently announced the launch of its first flagship high-street store in Bengaluru. The store was launched by the brand’s ambassador, actor, and influencer, Shraddha Kapoor, at Commercial Street. Melorra already has three experience centres in Bengaluru currently, and this is the company’s 12th experience store in India. The focus of the flagship store will be on experience and creating a destination centre that customers would like to visit. The brand plans to launch 350 more centres pan India in the coming years.

    As per a recent Melorra survey, over 90% of consumers today prefer buying trendier, fashionable and uniquely designed gold jewellery every day over the conventional chunky pieces. They also claim to miss wearing gold jewellery when kept inside lockers and taken out only on special days. It is where Melorra is bringing in differentiation by ensuring that fashionable gold jewellery is available wherever the customer is.

    Melorra currently delivers across all 718 districts and pin codes. The brand has redefined the approach towards gold jewellery by ensuring that buying it during occasions is not just auspicious today but also fashionable every day! With Melorra, customers get a seamless choosing and buying experience, including the touch, feel and trial of jewellery.

    Speaking about this, Saroja Yeramilli, Founder and CEO, Melorra, said, “Melorra has grown upward of 368 crores in FY 22 alone, and we aim to increase this more than 2x in the next one year. The true proof of our growth has been how we have managed to help people pivot from the way they perceive gold jewellery. From starting to buy gold online to now offering harmonized retail, we are happy to present our flagship experience store in Bengaluru, a one-stop shop for all things Melorra and lightweight gold jewellery. Women today demand jewellery as dynamic as their personality, and Melorra offers this and more.”

    Talking about this, Shraddha Kapoor, Actor and Influencer, said, “Melorra is a brand that has carved a distinct identity in the lightweight and trendy gold jewellery segment. Melorra has created a very peppy, fashion-forward and elegant version of gold jewellery that can be worn anytime, anywhere. As someone fond of wearing vibrant, lightweight gold jewellery that gels with my everyday wardrobe, I find Melorra to be the perfect brand. It is this convenience and relatability as a consumer that is at the core of my association with the brand. Bangalore is a highly aspirational city with a large population of working millennial women. I believe opening the new store in the city is a perfect move to make the stylish and everyday wear gold jewellery available to the consumers.”

    Melorra offers lightweight and affordable jewellery (the majority of fashionable gold jewellery demand comes from the 20-50k price range). This way, they are ensuring that people can dazzle their Instagram feed and also make a style statement every day through their exquisite gold jewellery. Melorra currently has a physical presence in Bengaluru, Delhi, Lucknow, Mumbai, Bhopal, and Noida, with the total number of stores standing at 12.

    Melorra will also be expanding its retail footprints throughout India in the next few years. So far, the brand has delivered to over 3000 cities/towns/villages in the country and made its mark everywhere – from villages with a population of less than 10,000 to cities with a population above 1 million. With its recently expanded delivery capabilities to the US, UK, Singapore, and UAE, Melorra is making sure that gold is fashionable every day!

  • Over 90% consumers prefer buying trendier, fashionable and uniquely designed gold jewellery for every day – Primex News Network

    Over 90% consumers prefer buying trendier, fashionable and uniquely designed gold jewellery for every day – Primex News Network

    Bengaluru (Karnataka) [India], May 4: Melorra, (www.melorra.com ), one of India’s largest D2C brands, undertook a first of its kind survey called ‘Gold 2.0’ to understand the changing preferences of Indians when it comes to buying gold jewellery. The survey was released ahead of Akshaya Tritiya and was conducted amongst men and women from 30+ cities in India. About 46% of the sample size comprised people in the 20-29 years age group and 41% in the 30-39 years category.

    While gold jewellery is pure love for most Indians, the survey brought out great insights into how and why millennials are buying their gold. A clear picture that emerged is that buying gold is still associated with culture and festivities as evidenced by the 61% who buy jewellery on occasions such as Diwali, Akshaya Tritiya and Dhanteras.

    At the same time, more than 90% consumers are of the opinion that they would prefer to buy trendier, fashionable and uniquely designed gold jewellery to be worn every day over the conventional chunky pieces that dazzle only in the dark depths of lockers. In fact, almost 3 out of 4 (close to 73%) respondents said that they missed out wearing their gold jewellery simply because they had forgotten to take it out of the lockers.

    Speaking about this, Saroja Yeramilli, Founder and CEO, of Melorra, said, “Even the pandemic hasn’t dimmed India’s love for gold jewellery. However, there is a clear cultural and perception shift among the younger generations of gold jewellery buyers. They see lightweight gold jewellery as a style statement and a form of self-reward. Women are earning and going to work, and as their roles have evolved, the desire to transform their wardrobe including the jewellery stashed in the lockers has also become stronger. These aspirations are uniquely intertwined with traditions like buying gold jewellery on Akshaya Tritiya. We are witnessing a consistent surge in demand especially from metros, Tier 1 and Tier 2 cities. We want to ensure that what is auspicious today, becomes fashionable every day!”

    Quality including BIS-Hallmarking stood out as the most important consideration for people while purchasing gold jewellery followed by the uniqueness of the designs. Price point continues to be another key factor with more than 76% people seeking gold jewellery priced under INR 50K. As gold prices soar, people are looking for affordable and lightweight yet trendy options.

    Despite the rising prices and inflation, about 89% of Indians had bought gold jewellery for themselves before they entered their 30s. More than half of them are already wearing their gold on a daily basis and most others will follow suit if they get the right kind of lightweight gold jewellery options. Apparently, for modern Indians, bling is best when not laid to rest in a locker.

    The survey found how people desire to get the ‘touch and feel’ of gold jewellery before buying it. This is where brands like Melorra offer a market winning combination in the Indian context in the form of harmonized retail. The company ensures that fashionable gold jewellery is available wherever the customer is.

    Melorra offers lightweight and affordable jewellery (majority of fashionable gold jewellery demand coming from 20-50k price range). This way, they are ensuring that people can dazzle their Instagram feed and also make a style statement everyday through their exquisite gold jewellery. Only 10% prefer to buy in the 70k to 1 lakh range.

    Melorra currently has a physical presence in Bengaluru, Delhi, Lucknow, Mumbai, Bhopal, and Noida with the total number of stores standing at 11. The brand will also be expanding its retail footprints throughout India in the next few years. So far, Melorra has delivered to over 3000 cities/towns/villages in the country and made its mark everywhere – from villages with a population of less than 10,000 to cities with a population above 1 million. With its recently expanded delivery capabilities to the US, UK, Singapore, and UAE, Melorra is making sure that buying gold jewellery for occasions like Akshaya Tritiya is not just auspicious today, but fashionable every day!