Category: National

After the pandemic, many things became dependent on digital platforms, including defining the image of parties and representatives in politics

February 7: A lot has been changed over the years, looking at how the advent of technology and the rise of the internet of things have gone ahead in revolutionizing industries and sectors of the world. It is amazing to notice how these technological advances have disrupted industries for the better, bringing about a wave of great change and transforming people’s lives, offering them ease and convenience in ways more than one. Amidst technological advancements and the rise of digital platforms pushing forward growth for sectors, how could the world of politics remain behind?

Yash Mishra says that digital platforms play significant roles in defining the influence of voters in elections, which has proved how these platforms have been pushing the envelope and taking over almost all industries worldwide. Statistics show the growth of the digital advertising industry with $3.24 billion as on 2022. Also, in 2020, there were 700 million Internet users in India, which is now expected to increase to 900 million by 2025. All these numbers prove how well people, brands, industries, and others are integrating their work with the digital mediums as they are aware of how most of the population today is found on the net.

It is essential to notice here that after the pandemic broke, many industries and businesses had to choose the digital way to carry forward their activities and take their businesses ahead. This today has become a way of life for many entrepreneurs, artists, politicians, brands, and companies all over the world. Yash Mishra, whose agency Glossour is currently working on the state E election campaign of 2022 Uttarakhand state election, noticed how after the pandemic, digital platforms also played a key role in defining the image of parties and representatives and eventually decisions.

He highlights that in the coming years, digital platforms will increasingly become a necessity for people and industries to reach their visions and efforts to the people they wish to cater to, inspiring further innovation and growth of the digital realm as a whole. Branding too, has seen to have helped various niches, including politics, through different digital marketing strategies and services, which in turn give political leaders the knowledge and expertise in strategizing their elections.

Lastly, the young entrepreneur and digital and political strategist say that it is only smart to adapt to the digital platforms for branding and the like so that better strategic planning can be exercised, bringing great results to politicians and leaders.

“Life is a game, you have to play with it. Life is full of struggles, you have to pass through them. Life is an exam, you have to be prepared for it, “ says Author Prof. Suvashish Mukhopadhyay

February 4: Previous year you might have come across multiple books that might have motivated you. To keep the same this year, authors have started working on the same. And, with the starting of the month here is the best-selling book, “The Rise of the Setting Sun” by Prof. Suvashish Mukhopadhyay. Through this novel, the author has tried to explain how a college learner has to go through various obstacles in this competitive world.

Under the publisher, The Spirit Mania, the book revolves around the protagonist Animesh who is a scholar student pursuing Civil Engineering. Frustrated with his wrong decision of choosing his career due to family pressure he faces a lot of struggles in his life. The author depicts his tears, labor, emotion, stress, and lastly joy as an obsessed Chemistry lover. His life changes when, he gets married at an early age to his girlfriend, Ashmita, who also had to struggle because of the stubborn nature of her husband.

Down the line, Animesh opted for PG in Hydraulics, though his choice was Environmental engineering. His fight with unhealthy sorrow and depression has been penned down beautifully in the book. But he didn’t compromise with his choice and ethics in all that reproving time of his life, though immaturity made him commit mistakes. One of his mistakes that have been reflected is when he got caught up with a misconception that money makes us happy, but logically it’s the profession one is interested in.

Through the character, the author explains that the key to happiness lies in two things, firstly it’s the desired profession and the second is our relationship with loved ones. The aim of the author is to stir the dormant talent which snoozes due to wrong guidance and absence of direction. The author has narrated the whole story through the eyes of Animesh and his never-ending struggles of life from every up and down and how he moved forward to rise like a shining star in the crowd of twinkling stars on dark night.

Elaborating on the book, Author Prof. Suvashish Mukhopadhyay said, “The protagonist,  Animesh’s whole life is depicted. When life hits you hard, you have to keep faith in yourself. You have to keep patience that one day all these Shadows of pain will disappear. But you have to wait for the right time. This story gives us lessons and how to live a life even in tough times. There are several chapters in this book, each and every chapter will teach us some lessons about life. Every page has different perspectives of life. I hope people will love this novel and connect with same and implement the positive side.”

The title ‘The Rise of the Setting Sun,’ depicts that book belongs to the self-help genre and it also tells that “Sun Never Sets”. Only the cycle of Setting in the West and rising in the east can be seen by different people sitting in different corners of the World.

The book portrays how an ordinary man standing in front of the rising sun after facing struggles in his life but happy after ending the long-term unending struggles of life and ready to welcome the victory in life. This novel will definitely transport you on an exhilarating life adventure that will have you engrossed until the very last page.

New Delhi (India), February 4: Swiss light artist Gerry Hofstetter lights up the Eiger North Face in Grindelwald and reiterates Swiss commitment to diverse cultures and environment on eve of the winter Olympic games.

February 3rd, 2022 marks the beginning of the Year of the Tiger in Asia. The Tiger incidentally is the pride of many nations and in extreme danger of being extinct. While many might celebrate the Chinese New Year let’s also pay a tribute to the Tiger who is a significant step in maintaining the ecological balance of this planet.

Switzerland congratulates those who would celebrate the New Year and also reminds us to save the tiger, save our environment with the projection of a 5.3 km long and over 2 km tall tiger on the Eiger North Face projected by Swiss light artist Gerry Hofstetter. This stems from the artist’s and in general the Swiss people’s deep respect for diverse cultures as well as our environment.

Gerry Hofstetter thus created the largest work of art in the world, over 1,060 football fields in size.

The idea came into his mind when he recognized in the shape of the Eiger a lying Tiger and adding the play on words Tiger/Eiger. With it he wants to symbolize the Swiss mountains and the international solidarity of Switzerland. He particularly chose the start of the winter Olympics as his date with the Tiger on the Eiger as he felt, it should also be a motivation for all Swiss athletes, and of course all other participating athletes, to fight like a tiger for victory. The Winter Olympics will start on February 4th attracting global attention, perhaps also the best moment to create environmental awareness globally.

Gerry Hofstetter and his team needed more than a year to get the projection right. Weather, wind, clouds, moon size, moon position, snow, cold and constellation of the stars had to fit perfectly into a 15-minute time frame. The well-known photographer from Gerry’s team, Frank Schwarzbach, was able to capture the tiger photographically at the right moment.

The action was supported locally by Grindelwald Tourism, the municipality of Grindelwald and by art patrons in Switzerland and abroad.

The tiger lives in 13 countries in Asia. He is threatened with extinction and therefore protected.

Gerry Hofstetter is an internationally active light artist and film producer. With his projections he succeeds in conveying nature, messages and themes spectacularly, sensitively, quietly and sometimes with a wink of the eye. With his illuminations he is also committed to the climate and to a prosperous future for humans, animals and nature on our planet.

Known projects of him are illuminations of icebergs in the Arctic, the Antarctic and the Matterhorn in Zermatt in March 2020 during the global lockdown COVID-19 as a solidarity project for the whole world.

Photos Tiger on Eiger allowed in the attachment for editorial purposes only.

www.hofstetter-marketing.com

Technical Details

Titel picture: Tiger on Eiger

Place: Eiger North Face, Grindelwald, Switzerland

Giant light art Projections of a Tiger onto the mountain Eiger 3’967 msl (13’000 ft)

For the Year of the Tiger, starting 1st February 2022

A gift from Switzerland to the Asian world and to save the Tigers.

Date of Projections: January 2022

Distance of projections 7.7 km (25’300 ft)

Size of the Tiger: 5.3 km (17’400 ft) large and 2.2 km (7’200 ft) high, World’s biggest art work ever.

Realised by: Swiss light artist Gerry Hofstetter

Supported by: Grindelwald Tourism, local community of Grindelwald and art enthusiastics mazens from Switzerland and outside of Switzerland.

Photo by: Swiss photographer Frank Schwarzbach

Copyright: Gerry Hofstetter, www.hofstetter-marketing.com

https://we.tl/t-NxJt2FCodc

February 3: The government has suggested a 30 per cent tax on the transfer of any virtual digital asset. The finance minister said today in Budget 2022 that no deductions other than acquisition costs will be allowed, and no transaction losses will be carried forward. And, the second big move is that starting in FY 2022-23, the Reserve Bank of India will issue digital rupees utilising blockchain and other technologies. Seasoned market analyst and lobbyist Deepak Talwar identifies the benefits and shares his views on the same.

For a few months, the RBI was working on a plan to create the Central Bank Digital Currency (CBDC). The government has now made a public announcement about a digital currency, however, the RBI has yet to test the new digital asset and reveal its plans for the technology framework. Market analyst Deepak Talwar informs, “If India continues to its intentions, it will become one of the world’s major economies to implement a so-called central bank digital currency (CBDC), following in the footsteps of China, which is already testing a digital yuan. The central bank’s adoption of digital currency will result in more efficient and cost-effective currency management.”

The digital currency will not be a replacement for fiat currency, but rather a digital equivalent that may be transacted through RBI-regulated blockchain-based exchanges. The RBI may outsource some digital rupee operations to banks, and depositors may be given the option of converting their deposits to digital rupee. According to the market expert Deepak Talwar, this will provide the economy a significant boost while also allowing for more cost-effective and efficient currency management.

For a long time, virtual digital asset trading platforms in India have battled to achieve acceptance and progress. Despite having been in India for nearly a decade, these networks only have about 25 million active users out of a population of 1.4 billion.

Investors have been stopped from reaching the market due to a lack of understanding of virtual digital asset market dynamics and valuations, a lack of legal framework and regulatory rules, and concerns about the safety of investments in the relatively new-formed currency. As per the new budget, the income earned through the transfer of any such digital assets will be taxed at 30 per cent, with an additional 1 per cent tax deduction at the source available during such transactions.

“It is a tremendous move forward by India for three reasons,” Deepak Talwar said of the significant statement on virtual digital asset income taxation. “First, this move recognises them as a valid asset class and its trading as a legitimate activity. Second, tax clarity will attract more people to this industry, resulting in further growth. Finally, a well-regulated eco-system will generate a climate conducive to innovation.”

He adds, “The government’s decision not to ban virtual digital assets, which had been pending for a long time, has provided additional clarity. It means that the government does not intend to put a stop to the activities related to them, but rather wants to move in a direction with clear norms and regulations.”

“Virtual digital assets have gained remarkable popularity in recent years, according to the budget memorandum, and the volume of trading in such digital assets has expanded significantly,” says Talwar, seasoned market analyst and lobbyist. He further informs, “A market is forming in which payment for the transfer of a virtual digital asset can be made using another virtual digital asset. As a result, the Bill proposes a new scheme to provide for their taxation.”

By permitting these assets to be taxed, and introducing CBDB, they have finally been given legitimacy by the Indian government. This is a breath of fresh air for this business, as well as a stimulus for creativity. India is currently undergoing a financial system transformation. This marks the start of a new India.

February 03: Mr. Rajbahadur Tiwari, the grandfather of Mr. Nitin Tiwari, Chairman of Aarav Group of Companies, died at the age of 103 in Mumbai. Late Tiwari was a very popular figure in the North Indian society of Mumbai. He made his unique identity in Mumbai by his excellent ability and impressive work style.

Late Raj Bahadur Tiwari was originally from Pratapgarh district of Uttar Pradesh, where his ancestral home is in village Saurai under Patti tehsil. He came to Mumbai at the age of about 12, where senior kin of the family were already working in government establishments. Late Mr. Tiwari brought his family immense success in education and business through hard struggles in his life.  Late Raj Bahadur Tiwari had deep knowledge of religion and astrology. His three sons – Sheshnarayan Tiwari, Karunashankar Tiwari and Shyamshankar Tiwari are working in different fields.

In a press release issued by Mrs. Reena Nitin Tiwari, CEO of Aarav Group and grand daughter-in-law of late Raj Bahadur Tiwari, it has been said that prominent people of North Indian society, politicians, entrepreneurs and other dignitaries expressed their condolences on the death of her grandfather.

Ahmedabad (Gujarat) [India], February 3: One of the most reputed literature festivals of India, Ahmedabad International Literature Festival, will be starting different awards in different categories from this year onwards. Creations of Hindi, English, Gujarati and may be of few more regional languages will be included for the honour. Starting from the 5^th of February, 2022, this year’s .7^th edition of Ahmedabad International Literature festivalin 2022 is also being planned in a hybrid mode and will include Literary Awards as well.

Founder Director Umashanker Yadav informed, “Due to uncertain situation, we will start the festival through digital mode in the first week of February 2022 and whenever conditions permit, we will announce the dates for the conventional literary celebrations. Online Sessions will be conducted through AILF’s social media platforms, Facebook, YouTube and Twitter, mainly on weekends. In this edition emphasis will be more on inviting the less known authors of regional languages of far and remote areas of India and abroad.”

Since its grand opening edition in 2016 AILF has been reaching new heights with every passing year. Digital Edition in 2020 and Hybrid one in 2021 were a great success with hundreds of speakers from all walks of life participating in discussions from across the globe on the range of topics related to poetry, drama, journalism, biographies, cinema, health, environment, culture, languages, academics and many more.

AILF, the brain child of Umashanker Yadav, himself a published writer ably supported by the talented team is a pet project of Ikon Education Foundation, which is striving hard in promoting literature, art, culture and sports in a big way.

Surat (Gujarat) [India], February 03: The diamond city is all set to witness the first-ever season ball cricket league ‘The Surat T20 Cup’ where the who’s who from the eight prominent business families in the diamond city of Surat will be selecting entrepreneurs and businessmen–season ball league players–at the auction event to be held at Avadh Eutopia on February 7.

The Surat T20 Cup is the first-ever season ball cricket league for the business entrepreneurs and businessmen in the 30+ age category of Surat, where they will clash with each other at the super sporting match days at the NK Grounds starting from February 26 to March 6, 2022.

There will be eight-team owners, 18 matches, and 120 players from the business background. The title sponsors for ‘the Surat T20 cup’ #averamsesurat is Bhanderi Lab Grown Diamonds, the event is driven by Landmark Honda, and Taste of Bhagwati is the hospitality partner.

Owners’ gala meets in this connection was organised with the prominent businessmen of the city to discuss the game, the venue, and the selection process for the 30+ age players from the business fraternity and to promote the season ball league on January 30.

Official sources said the who’s who from eight prominent business families in Surat including diamonds, textiles, and chemical sectors are the owners of the teams and will participate in the auction.

The owners of the teams are Shreyans Arvindkumar Shah of Ankit Gems, a leading diamond company, Shailesh Goti of Dharmanandan Diamonds, Hetal Desai, entrepreneur Dhwanil Infra LLP, Snehal Patel, Bhanderi Lab Grown Diamonds, Sanjay Sarawagi of Laxmipati group, Piyush Patel of Dharmanandan Diamonds, Kunj Panchali of Aura Camp, Jayantibhai Narola of Shree Ramkrishna Exports (SRK) and Jaiprakash Agarwal of Rachana Group of Companies.

Shital Mehul Pithawala,  Founder of Big Bash Sports League, said, “Surat is going to witness the first-ever cricket event in its history where eight prominent businessmen from chemicals, diamonds, and textile sectors will be the owners of the season ball cricket league ‘The Surat T20 Cup’ being organised for the first time. The players are the Sunday-to-Sunday season ballplayers and the cricketing tournament is organised to promote   their cricket and expand the horizon of the game in Surat.”

Mr. Agarwala is the driving force behind India’s number one knitwear brand and has been leading the company for over four decades

Kolkata (West Bengal) [India], February 1: Prahlad Rai Agarwala, Executive Chairman of the Rupa Group, has been awarded the Padma Shri, one of the highest civilian honours of the country.

Mr. Agarwala has been selected for the Padma Shri for distinguished service in the field of trade and industry.

The recognition is another feather in the cap of the visionary industrialist, under whose leadership the Rupa Group has emerged as the indisputable number one knitwear brand in India. The Group’s range of knitted garments spans innerwear to casual wear.

“It is a privilege to be named alongside some of the biggest and most respected names in the fields of art, public affairs, literature and education, trade and industry for the Padma awards. I have received several awards over the years, and each one is special, but the Padma Shri award is the most special honour. I extend my gratitude to Prime Minister Shri Narendra Modi Ji for the honour,” Mr. Agarwala said, reacting to the honour.

The Padma Shri recognises Mr. Agarwala’s accomplishments as a visionary corporate leader and philanthropist and his immense contribution to trade, industry, and society. He is the driving force behind the Rupa Group and has led the Group with a great deal of success and aplomb for over four decades. He has also played a critical role in the growth of the Indian hosiery industry.

February 1: Suneel Rao is the founder of 3+ successful businesses. His great deeds are an inspiration for young Indian minds. He’s known for his charities and humbleness towards life. It’s great to see business capitalists supporting backward communities in society. Suneel Rao is leading a life as a successful Businessman, Social Worker, Producer, and Politician.

Reva Foundation – A way to Give Back

Kindness is the best way to give back to society. Suneel Rao has founded the NGO ‘REVA FOUNDATION’, where he has been continuously supporting needy sections of society.

Reva Foundation has done a monthly distribution of books and uniforms to students living in slums. Further, this NGO is concerned with creating shelters for dogs in winters. Besides, a blood donation camp and quarterly eye checkup camp is being organised by the Reva Foundation regularly. 

As Covid has impacted billions of lives over the past two years. In such tough times, Suneel Rao has extended his help to help the deprived citizens of India. Suneel has assisted with 10+ free ambulances for hospitals. In the 1st wave of coronavirus, the Reva organisation has distributed 1000 boxes of food for 50 days. Also, in the second wave of the pandemic, they provided five auto ambulances with oxygen and distributed 50+ free cylinders daily for 30 days and organised free 10+ beds in the hospital with oxygen concentrators to help the poor families.

A Successful Business Tycoon

Suneel Rao is an exceptional business tycoon who has founded multiple business ventures. Initially, he founded REVA RAO PRODUCTIONS PVT. LTD., which has established its reputation in the industry by producing 100+ music videos, short films, web series, AD films and has been associated with many Bollywood movies. Another success journey began with IMPORT EXPORT COMPANY – TVISHA OVERSEAS PVT. LTD.

Currently, Suneel Rao is leading both companies in the role of director. Suneel has begun his expedition towards the education sector as well. There are now many Chains of schools and colleges in the Gurgaon, Jhajjar&Rewari districts of Haryana, India.

Political Achievement

Suneel has been playing a political role as well to support our nation. He has served as Vice President in BJP in the Rewari district, Haryana. He has operated as National Executive Member of KisanMorcha, BJP India. Suneel Rao is currently appointed as the State Convener, Art & Culture, BJP Haryana. Suneel Rao’s life is an inspiration for youngsters and soon-to-be entrepreneurs. He has shown us that we can be anything and everything we wish to become.

Mumbai (Maharashtra) [India], February 1: The pandemic has been a constant worry for every country across the globe for the last two years. Ongoing research is constantly bringing new facts and theories to the front, which shows us a better way to fight the virus. One significant aspect of research findings is air quality, as revealed by the recent research and development work of Mr Mansoor Ali and his team at AMFAH India.

An organisation founded with the purpose of offering climate improvement solutions, Mansoor Ali and his team are dedicated to leveraging air quality solutions to battle the pandemic. He has been offering his expertise and support to the Maharashtra government during the current coronavirus pandemic too.

Relative Humidity and airborne transmission

It is a known fact that viral infections are easily transmitted when many people are in proximity to one another. However, it is Indoor Air that is too dry or too high in humidity that increases the risk of transmission as well as the survival of viruses. Transmission is most common in close range via droplets and airborne aerosols.

Some of the ground-breaking thoughts put forth by Mansoor Ali, Research Analyst & Indoor Air Quality expert, predicted COVID-19 wave in India and identified the scientific role of Ventilation Filtration Humidity in indoor environment towards breaking the virus and its chain.

“Understanding the role of relative humidity in the droplet spread of disease allows us to develop preventive measures that could aid in reducing the chance of transmission, particularly in an indoor environment. The self-cleaning process works best at a minimum humidity of 40 to 60% RH and is able to remove viruses from the body quickly,” reveals Mansoor.

Looking at air quality closely

Mansoor is a pioneer in India, identifying the growing needs of indoor Air Quality issues affecting human health and wellness with Humidity control. His Engineering R&D and association with leading Medical Doctors, Research associates and masters in the common domain makes his company Emerging as a Global leading brand in Air Treatment, Purification and Humidity Solutions.

Mansoor’s research had identified very early that Covid is airborne. He also joined the lead petition filed by Dr Stephanie Taylor from Harvard medical school to WHO in the first wave, ensuring COVID was acknowledged and declared as an airborne virus.

Major Concerns

“Air quality in our homes, in hospitals, offices, schools and other indoor spaces are a cause of concern. Lower air quality, with an imbalance of Relative humidity, weakens our immune system, making us susceptible to getting infected,” says Mansoor. When it comes to air quality, he highlights that each of us is breathing air, which is either too high or too low on humidity, temperature, and air quality. This is major because of re-circulated indoor ventilation.

Schools are reopening, and with kids being unvaccinated, parents are fearing the worst. According to the survey conducted by community platform Local Circles, around 36% of parents who have children attending school said that classes do not have good air ventilation. 41% of them have children who have their lunch indoors, which, the survey noted, puts them at a higher risk of getting infected with Covid-19.

Role of team AMFAH India in pandemic

Mansoor Ali and his team has been committedly working shoulder to shoulder with the frontline workers since the early days of the pandemic to help them breathe better quality air by installing their Latest innovation, Humidity Controlling Units (Patent Filed) in hospitals, police stations, war rooms and the like.

“We understood the importance of breathing good quality air when fighting COVID and during the peak days of the pandemic when the cases were severely on the rise. We collaborated with the MCGM Health Dept Mumbai to install our equipment at multiple hospitals, police stations, ICUs, war rooms, COVID shelters all across Mumbai. We also supported government offices and hospitals like KEM Hospital, Kasturba Hospital, Sion Hospital (Sion), Nair Hospital, ENT Hospital (Churchgate) and Trauma Center (Jogeshwari).  We installed them at the Shivaji Nagar police station and Oshiwara police station. It is important to safeguard the frontline workers, and people who are taking care of us, and thus, giving them the gift of high-quality air is the least we can do. The pandemic is still not over, and we should all take the right step to maintain the humidity in the air we breathe to make the virus less effective,” Mansoor Ali mentions.

Even Dr Shashank Joshi, task force member, Maharashtra state and leading endocrinologist, has re-iterated the significance of controlling indoor air quality as an additional yet important aspect of breaking the chain in the air itself apart from the COVID appropriate behaviour which every human being have to get ingrained.

According to research, the COVID virus can survive at least two weeks after drying at temperature and humidity conditions found in an air-conditioned environment. So, given the research and the extraordinary work he and his team is doing in our tropical climate, maintaining the humidity to temperature ratio in our indoor spaces is very important to keep the virus at bay!