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Category: PUMA

  • PUMA partners with Indian popstar Harrdy Sandhu to Strengthen Youth Culture – Primex News Network

    PUMA partners with Indian popstar Harrdy Sandhu to Strengthen Youth Culture – Primex News Network

    ~ Singer of viral track ‘Bijlee’ joins the sports brand’s family comprising Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, MC Mary Kom & Avani Lekhara

    ~ Association with Harrdy to accelerate PUMA’s strong commitment towards India relevance

    ~ Harrdy as singer, sneakerhead, cricketer, fashion & fitness icon to connect with young consumers & champion PUMA’s definitive sports & culture narrative

    August 25: Sports brand PUMA India has entered a partnership with popular Indian singer Harrdy Sandhu. The new association with the popstar, fashion & fitness icon, actor, sneakerhead and former cricketer comes as part of PUMA’s decisive commitment towards connecting with youth culture and strengthening the brand’s geographical relevance.

    With this, Harrdy (35) joins PUMA’s roster of ambassadors such as Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, MC Mary Kom, Avani Lekhara and Dutee Chand.

    Under the partnership, Harrdy will engage with PUMA’s large base of customers and create exclusive content poised to further cement the brand’s market leadership position in India. He will endorse the brand’s footwear, apparel and accessories including select collections.

    Speaking on the association, Harrdy Sandhu said, “I am extremely excited about my association with PUMA, a brand known for being at the forefront of all things sports and lifestyle. PUMA is the No. 1 sports brand in the country and drives the sports and lifestyle choices of millions of people and keeps me updated on latest lifestyle trends. This is an extremely valuable association for me, and I am looking forward to everything PUMA and I have planned this year.”

    Harrdy rose to fame with songs such as Bijlee Bijlee, Kya Baat Aye, Naah and Backbone. The track Bijlee Bijlee earned a colossal 395 million+ views. In 2021, the singer-actor was seen in Bollywood sports drama ‘83’’, essaying the role of legendary cricketer Madan Lal. To be sure, Harrdy is a former cricketer and has played in the U-19 Cricket World Cup India team as fast bowler in 2004. He is also an avid dancer and a fitness enthusiast.

    Commenting on the association, Abhishek Ganguly, Managing Director of PUMA India & Southeast Asia, “We are happy to have Harrdy Sandhu in the PUMA family. Harrdy has been a good friend of PUMA and we have now combined this friendship into a partnership. As a brand, PUMA has a strong commitment towards influences on culture. We want to connect and influence our target consumers through all forms of culture such as art, music and cinema along with sports. India is a music-loving nation and hence it is an important part of our dialogue in the country. This confluence of music, culture and sports makes Harrdy a perfect brand-fit and we are confident of a deeper engagement with India’s huge youth cohort with this partnership with him.”

    PUMA and Harrdy Sandhu have a long-term friendship. In 2021, Harrdy had launched PUMA’s experiential store at Cyber Hub in Delhi-NCR as a celebrity guest. The store launch was also attended by PUMA brand ambassadors MC Mary Kom, Rupinder Pal Singh and Washington Sundar.

    PUMA’s partnership with Harrdy was also informally announced during the company’s recent outbound in Goa where the singer performed live in an exclusive concert for its employees. The two parties joined hands officially today.

    PUMA has often used the medium of music to connect with its audience. In 2019, the brand had associated with Indian rapper DIVINE of “Gully Boy” fame to extend a message of support to Virat Kohli ahead of the cricket season with an anthem for fans called #SockThem. Globally, the brand is currently associated with Dua Lipa and retails a collaborative collection with her.

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  • PUMA India Launches its First Store in the Maldives – Primex News Network

    PUMA India Launches its First Store in the Maldives – Primex News Network

    Enters the Maldives, a top spot for inbound tourism since the pandemic

    Maldives becomes the latest addition to PUMA India’s Business in the region

    New store to cater to the growing local football and futsal community

    Launch comes in time with the Maldives celebrating its Golden Year of Tourism in 2022

     

    Male [Maldives], May 31: Sportswear brand PUMA India has opened its first store in the Republic of Maldives, entering the popular holiday destination that has witnessed a triple-digit surge in inbound tourism over the last two years. With this, Maldives becomes the latest market to join PUMA India’s syndicate, including 19 other countries such as Singapore, Indonesia, Malaysia, Thailand, Vietnam and the Philippines.

     

    Located in the capital city Male’s iconic shopping street of Majeedhee Magu, the two-storeyed PUMA store is set to be a one-stop destination for tourists and fashion enthusiasts besides the growing local football and futsal community. The store launch also comes at a time when the Maldives is celebrating its golden year of tourism.

     

    Commenting on the launch of the first store in the Maldives, Atul Bajaj, Executive Director – Sales & Operations, PUMA India, said, “The Maldives is coming up strongly as a travel destination, especially post-Covid. The number of resorts has swelled up over the years, and the tourist-friendly economy has prompted good demand and consumption of global brands. We are excited to expand our presence in this country.”

    PUMA has partnered with Maldives-based sports & lifestyle marketplace Sonee Sports to launch the brand in the island nation. Under this partnership, the brand will expand its offline retail presence and also explore eCommerce, sports clubs and other distribution channels in this new market.

     

    Tourism is the mainstay in the country, which managed to keep its Covid caseload low and luxury resorts open to attract tourists from across the globe. According to the Ministry of Tourism, the tropical island nation, the Maldives witnessed a 138% increase in inbound travellers in 2021, the highest year-on-year growth rate recorded by the Maldives in the last decade. The Ministry yet again estimates a 15-17% jump in arrivals so far in 2022 over last year. In fact, India, Russia, the UK, Italy and USA were the top source markets for the Maldives during this two-year period.

    Atul Bajaj added, “The Maldives is also maturing rapidly as a football and futsal playing nation, indicating a real passion for sports. In Sonee Sports, we have found an experienced partner with a strong background in driving sports and lifestyle business in Male. We are looking forward to closely working with sports associations and clubs to provide access to the right sporting gear in the country and propel our commitment to the growth of sports and fitness culture with our range of apparel, footwear and accessories.”

     

    Commenting on the partnership, Ahmed Kaleem, Managing Director, Sonee Sports, said, “At Sonee Sports, we aim to continuously present our customers with BIGGER, BETTER BRANDS. We are pleased to introduce PUMA, one of the leading and fastest-growing sports brands in the world. As our focus remains on improving the lives of sportsmen and fitness enthusiasts on and off the field, we are confident that PUMA fits like a glove.”

     

    Spread over 1800 square feet, the first store in the Maldives will offer consumers a unique shopping experience and elevated product showcase. It will sell footwear, apparel and accessories for men, women and kids for their sports and lifestyle requirements.

     

    The store is strategically located on Majeedhee Magu, the most popular shopping street in Male, known for handloom textiles, traditional apparel, local craft, cosmetics and accessories for travellers. 

     

    In the fiscal year ending December 2021, PUMA cemented its leadership position in India’s sports and lifestyle market, earning a revenue of Rs 2044 crore. The brand added 51 stores in 2021 and has a total of 450 exclusive stores in India so far in the current fiscal.

  • Puma’s Latest Campaign with Kareena Kapoor Showcases Her Yoga Prowess – Primex News Network

    Puma’s Latest Campaign with Kareena Kapoor Showcases Her Yoga Prowess – Primex News Network

    New Delhi (India), May 7: Sports Brand PUMA unveiled its Yoga Collection with new campaign film #YogaAnywhereEverywhere featuring Kareena Kapoor Khan. The collection comes to life with the sartorially on-point Bollywood actor. In the film, Kareena is seen flexing and performing yoga asanas in the latest collection, anywhere & everywhere – from the elevator to the parking lot.

    The 45-second fun digital film created by PUMA starring Kareena performing yoga in the most unexpected locations. Revealing her love for yoga, Kareena is seen showcasing her prowess by doing popular asanas such as the cobra pose and pranayama with chin mudra.

    Commenting on the launch Kareena Kapoor Khan said, “PUMA’s new digital film captures my love for yoga in the best possible manner. As a part of my daily routine, I do actually make the most of any spot to stretch into a quick yoga asana or indulge in a few rounds of pranayama to stay calm and relaxed.”

    Khan added, “PUMA Yoga X Kareena collection is vibrant and adds life to my workouts. Its comfort quotient is high and it also serves as a great look for when you’re in the mood for lounging or chilling with friends and family.”

    Shreya Sachdev, Head of Marketing, PUMA India, said, “Kareena Kapoor Khan is a yoga enthusiast, and it reflects in the way she effortlessly shot frame-by-frame for the PUMA Yoga X Kareena campaign. The digital film perfectly matches the fervour of the new collection. It comprises active wear with high doses of fun and glamour. People will be able to perform yoga in the new range anywhere and everywhere.”

    The collection is made with recycled materials with a focus on luxe fabrics and silhouettes built for both studio and outdoors. Each piece is tailored with breathability, flexibility and comfort to cater to the growing wellness-focused lifestyle. The collection is centred around body positivity and inclusivity.

    https://www.instagram.com/tv/CdLD9F7sQcL/?igshid=YmMyMTA2M2Y=