Category: Technology

New Delhi [India], April 29:  “Data” is one of the invaluable resources and a growing vulnerability in today’s digitally connected world, rendering data privacy beyond a compliance issue. From personal information and financial details to behavioral data and digital identities, the volume and variety of data being collected, processed, and shared have grown exponentially. As much as opportunities for global connectivity have expanded, the challenges around protecting that data have intensified. Data breaches, identity theft, and surveillance concerns have called for transparency and accountability from both governments and corporations.

On April 21, the Indian Achievers’ Forum hosted a webinar to discuss the key aspects of Data Privacy and Protection in today’s hyper-connected digital world. The session brought together a diverse panel of experts from across industries. A few of the attendees were award winners as well. This online gathering emphasised important areas like:

• How important is data privacy when it comes to branding, digital marketing, and journalism?
• How is artificial intelligence evolving in both enhancing and potentially compromising data privacy in connected environments?
• What practices or principles are essential when building secure systems that manage sensitive data across interconnected devices?
• What are some of the key challenges in ensuring data protection and privacy at such massive scales?
• How can emerging innovations in cloud architecture help organisations enhance their data privacy frameworks while still optimising for performance and scalability?
• How can emerging innovations in cloud architecture help organisations enhance their data privacy frameworks while still optimising for performance and scalability?

Director of the Indian Achievers’ Forum, Dr. Shabnam Ashtana, in her opening address, emphasised the urgency of addressing data protection in today’s interconnected digital age. Mr Prashant Das, Editor, CSR Times said, “Digital marketing thrives on data, and consumer trust hinges on data privacy. With misinformation and surveillance growing, readers look to publications that respect their privacy.” Software engineers Mr. Dhruvil Anil Darji and Mr. Hardik Dharmesh Ruparel echoed the same theme. They recommended adopting a data protection framework that is built into the core architecture of digital products, underlining the necessity of a robust cybersecurity infrastructure to prevent breaches.

In its effort to honour those who have made outstanding contributions to nation-building, the Indian Achievers’ Forum has recognised a few achievers who have brought laurels in their respective fields. These people, who represent a variety of industries and fields, have demonstrated the importance of actively contributing to the progress of the nation. A few recipients of the Indian Achievers’ Award:

Mr. Subrat Kumar Mishra, Assistant Vice President, Barclays.
The webinar concluded with a call to action for collective efforts in building a world that is globally connected and digitally protected.

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Gurugram (Haryana) [India], April 28: VOX, Hybrid’s AI-driven contextual advertising solution, continues to redefine digital advertising with the introduction of its newest format innovation — In-Content Ads. Seamlessly embedded within editorial content, this new offering is designed to blend into the reading experience while delivering powerful brand visibility, interactivity, and user engagement.

Integrated into the VOX Video Package and VOX MIX Package (which currently features VOX’s unique technologies, such as WOW Effects, Detection, Shopping, DCAI, Touch, etc. and VOX video-based packages), the In-Content format comes with all the features VOX is known for: focal point placements, AI-powered contextual relevance, 100% viewability, and presence on premium inventories.

What is In-Content?

The new In-Content formats are placed directly within articles — between or inside paragraphs — ensuring they appear exactly where users most notice. Whether it’s banners, videos, or interactive creatives, brands can now reach audiences in the most native and engaging way.

A Format with Versatility

The new In-Content format comes with several variations, each designed to integrate naturally within the reading experience. From simple display ads that appear in the center of the screen (In-Content Classic) to out-stream video placements (In-Content Video), the format offers multiple ways to connect with users. In-Content Plus ads are placed between paragraphs, offering high visibility without disrupting the reading experience. Unlike standard formats, In-Content Plus is built as a full HTML page, allowing complete creative freedom — from interactive elements and gamification to dynamic content experiences. In-Content Plus Carousel and In-Content Plus Product Feed formats on the other hand allow the display of multiple products or offers, tailored to the context of the article.

Thanks to In-Content’s native design and customization capabilities, brands can create memorable experiences that enhance every stage of the sales funnel — from CTR to post-view conversions.

“In-Content formats represent the next step in VOX’s evolution — blending storytelling with cutting-edge tech. We’re excited to bring brands a format that not only grabs attention but does so in a way that feels organic to the user journey. By making it a part of the VOX Mix Package, we’re ensuring advertisers get the best of everything VOX offers — maximum visibility, rich creativity, and precise targeting.”- Gandharv Sachdeva, Country Head, India, Hybrid.

Hybrid is an international ad tech ecosystem providing brands and agencies with technological solutions for buying and optimizing advertising campaigns in digital media with its stack of proprietary technologies based on AI and ML algorithms and 12+ years of development experience.

Hybrid offers an entire ecosystem for programmatic ad buying and non-cookie technologies for contextual targeting based on advanced Computer Vision. It specializes in providing innovative and customized solutions such as Hybrid Platforms, Contextual Marketing Suite VOX, Hybrid Places, and TV Sync technologies to improve the effectiveness of digital advertising campaigns.

The company’s 12+ representative offices worldwide include India, Poland, Indonesia, Germany, Mexico, Cyprus, the US, Thailand, and Singapore.

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New Delhi [India], April 24: In this age of generative AI, the meaning of SEO has changed completely. It is no longer a keyword research game, as it used to be. SEO specialists had to optimize for On-Page and technical SEO to win the SEO competition, but the trends have changed now, and it relies on other factors. Content Spotlight, a Generative Engine Optimization agency, studies these trends now and then and comes up with solutions to stay alive in the digital competition.

In the era of search generative experience, there are various trends and changes that agencies need to keep up with. Citations hold much prominence in this new age of search generative optimization. These citations should be relevant, as search engines favour citations with references to industry leaders. This way, websites can improve demonstrable experience, authority, and trust and improve E-E-A-T.

Not only do websites need to stand tall and have a good mention in the standard search engines, but they also need massive traffic from organic sources. Content Spotlight, a credible content and SEO agency, recommends sources that are more referenced and have a mention on social media platforms and generative search engines. Social media presence on platforms like X, Meta, LinkedIn, and YouTube is increasingly becoming important as they hold the key to optimization on all platforms, including websites, from which the generative search engines can pull the data.

Voice search is also a new trend in 2025, where searchers rely on reciting something verbally rather than typing something. This saves time, and mobile phones or small tablets are used to get instant search results for their queries. To optimize for Voice Search, Content Spotlight, a trusted SEO firm, recommends creating posts with long-tail keywords filled with structured data, FAQS, and easy-to-understand language to improve visibility and come up in search results.

Anchor Text: Credible content and SEO agency
Link: SEO Agency | Digital Marketing Solutions

Anchor Text: trusted SEO firm
Link: SEO Company | Holistic website solutions

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Mumbai (Maharashtra) [India], April 23:  wTVision, a global leader in broadcast technology, working for the BCCI (Board of Cricket Control in India), has introduced a robotic pet camera system during the Indian Premier League 2025. It was premiered during the match between the Mumbai Indians and the Delhi Capitals at the Arun Jaitley Stadium in Delhi.

The innovation has been developed by wTVision in technical partnership with Omnicam and the BCCI to reimagine live sports coverage and enhanced audience engagement. The goal was to create something fresh that connects emotionally with viewers, while keeping the focus on the game. The robot in the form of a Dog allowed for an interactive, character-driven experience that adds personality and lifts up the viewing experience for the audience. It reacts in real time with players, umpires, and the crowd with actions like handshakes, jumps, and heart gestures.

The TV production and marketing team of BCCI saw the opportunity to engage audiences in a fresh and playful way and add a layer of emotion and entertainment to the live sports coverage. The goal was to create relaxed, shareable moments that connect with viewers both in-stadium and on-screen.

To bring the concept to life, the technical team of wTVision and Omnicam developed a custom gimbal that could withstand the jerks of the terrain and stabilise the camera footage while retaining the realism of a moving pet. They incorporated a remote pan-tilt system for the camera and a video RF system and packed it all in a custom 3D-printed enclosure to ensure the whole system remained small and yet sturdy for this application.  These features ensured smooth camera motion and reliable output during live coverage.

This pet camera system has received tremendous positive response from broadcasters and viewers, alike. The IPL video featuring the dog camera has clocked 5.8 M+ views, 560 K+ likes, and 72 K+ reshares, making the video viral across social media. Industry professionals appreciated the concept for its originality and creative use of a robotic system. On social media, fans shared clips of the dog, calling it adorable, heartwarming, and one of the most memorable additions to the IPL broadcast. Comments included phrases like “this just made my day,” “best surprise of the match,” and “can we get more of this every game.” With the buzz growing, BCCI has asked viewers to suggest a name for the dog, inviting further participation across platforms.

wTVision has been a consistent driver of innovation in live sports production for over a decade. Its work in real-time graphics, data-driven broadcasting with custom workflows, Artificial Intelligence-based applications, and special cameras has supported major sports events globally. With the launch of the robot Dog Camera, the brand reinforces its commitment to pushing creative boundaries in sports entertainment.

Speaking on the occasion, Divyajot Ahluwalia, Founder and Director of wTVision Solutions Pvt. Ltd., said, “Seeing it live during the IPL, which is one of the most followed sporting events in the world, has been a pivotal moment, making us proud and inspired, in equal measure. We are more than convinced and committed to our mission of combining customer obsession with smart technology. This is what innovation in broadcasting looks like! Making sports more ‘human’, more fun, and more engaging for everyone.

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Surat (Gujarat) [India], April 14: In a significant step forward for home technology in India, Surat has become home to the country’s first dedicated showroom for AI-powered cleaning robots. While artificial intelligence has transformed numerous aspects of daily life—from smartphones to healthcare—household cleaning has remained traditional until now.

Led by entrepreneurs Bhaudip Suhagiya, Nirav Rakholiya, and Vipul Ramani, the brand Robolta aims to transform cleaning practices across Indian homes, offices, and commercial spaces.

“This is not just a showroom—this is a movement,” explains Bhaudip Suhagiya. “We believe the future of cleaning is smart, eco-conscious, and independent. If oAI can power our gadgets and vehicles, why should our cleaning still be manual or dependent?”

The Growing Need for Cleaning Innovation

Modern urban Indian life presents several challenges that make traditional cleaning increasingly tricky:

• Finding reliable help has become more challenging as work demands increase
  
• Many families have growing privacy and safety concerns about outside help.
  
• Time limitations affect working professionals, particularly dual-career households.s
  
• There’s an increasing demand for thorough, consistent cleaning

Robolta’s cleaning robots address these challenges with an intelligent, automated solution explicitly designedly for Indian homes. These devices can navigate various surfaces, map living spaces, avoid obstacles, and thoroughly clean areas that might otherwise be missed.

Supporting Women Through Technology

A key aspect of Robolta’s mission addresses the uneven distribution of household responsibilities in many Indian homes.

“This is also about women’s empowerment,” notes Nirav Rakholiya. “Technology is meant to make life easier. By reducing the time and effort spent on household chores, we enable women to focus on their careers, health, or passion.”

Environmental Responsibility

Beyond convenience, Robolta has integrated sustainability into its business model. Their robots use significantly less water than conventional cleaning methods, and through their “Clean Home, Green Planet” initiative, the company plants a tree for each robot sold.

“Sustainability is not just a feature, it’s our responsibility,” emphasises Vipul Ramani. “We want to ensure that smart cleaning doesn’t come at the cost of our environment.”

The Robolta Product Line

Located at G52, Homeland City, opposite J.H. Ambani School in Vesu, Surat, the showroom features a comprehensive range of cleaning robots:

• RQ1 Quora: Entry-level solution for smaller homes and first-time users
• RX3 Xenith: Compact model with 5000Pa suction and disposable mops
• RU1 Apex: Premium option with hot-water mop cleaning capabilities
• RA1 Quantum: All-in-one system with automatic charging and self-maintenance
• RX5: Featuring both air purification and advanced 3D mapping
• RC3 & C3 AIR: Specialized for allergen control with UV sterilisation
• Z3 Slim, Z5 Pro: Designed for pet owners and challenging spaces
  

Visitors can experience live demonstrations and see the technology’s effectiveness in settings similar to their homes.

Comprehensive Customer Support

Recognising that technology adoption requires reliable support, Robolta has established:

• Dedicated customer care team
  
• Professional installation services throughout Surat
  
• Local warranty service center
  
• Ready availability of spare parts

“This is only the beginning,” says Bhaudip. “More advanced models, smart home integrations, and voice-based controls are in development. And we’re proud to lead this change from Surat – a city that’s always embraced innovation.”

Visit the Showroom

G52, Homeland City
Opposite J.H. Ambani School
Vesu, Surat

Contact Information

Customer Care: +91 78744 74487
Instagram: @robolta.official

Mumbai (Maharashtra) [India], April 11:  Transformation NOW! 2025 India, hosted by NTT DATA Business Solutions, emerged as a premier industry event, bringing together over 1,200 attendees, including business leaders, technology experts, and enterprise innovators. The event featured more than 15 insightful sessions, offering a platform for discussions on ERP modernization, cloud adoption, AI integration, and data management strategies.

A special keynote session by Sonam Wangchuk captivated the audience as he shared insights on his artificial glacier project, highlighting sustainability through innovation. He explained how these ice stupas provide a sustainable water source for high-altitude regions, addressing seasonal water shortages. His talk emphasized the role of technology and indigenous knowledge in combating climate change and ensuring water security.

Speaking about the event, Gaurav Agarwal, EVP & MD NTT DATA Business Solutions India, said, “Transformation NOW! 2025 India is a premier platform for shaping the future of digital enterprises. We are thrilled to host industry leaders, technology experts, and visionaries like Sonam Wangchuk, whose insights on sustainability and innovation inspired attendees. The event brought together thought leaders across industries to discuss the evolving technology landscape, from ERP modernization to AI and cloud adoption.”

The event also showcased the digital human platform PARSONII developed by NTT DATA Business Solutions’ global innovation team. This AI-driven innovation demonstrated the future of human avatar interaction, highlighting its potential applications in customer service, healthcare, and enterprise communication.

With an impressive lineup of thought leaders, technology innovations, and strategic discussions, Transformation NOW! 2025 India reinforced its position as a must-attend event for enterprises looking to navigate the future of digital transformation.

About NTT DATA Business Solutions

NTT DATA Business Solutions is a leading global IT service provider focused on SAP with a powerful ecosystem of partners. With more than 35 years of in-depth experience, we enable companies worldwide to become Intelligent Enterprises. We deliver end-to-end solutions that accelerate sustainable growth and success – from strategic consulting and implementation to managed services and beyond. As a global strategic SAP partner, we drive innovation and leverage the latest technologies to support our customers individually and across all industries. Our more than 16,000 dedicated employees in over 30 countries work passionately every day to make it happen.

NTT DATA Business Solutions is part of NTT DATA, a $30+ billion trusted global innovator of business and technology services headquartered in Tokyo. As One NTT DATA we serve 75% of the Fortune Global 100 and are committed to helping customers innovate, optimize and transform for long-term success. NTT DATA is part of NTT Group.

For more information please visit:

• NTT DATA Business Solution on LinkedIn: https://www.linkedin.com/company/ntt-data-business-solutions/
• Gaurav Agarwal on LinkedIn: https://www.linkedin.com/in/gaurav-agarwal-a0929a14/

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New Delhi [India], April 4: At just 9 years, 8 months, Rohit Bejjarapu has made history by becoming one of the world’s youngest inventors to receive a granted patent in the wearable technologies category.

His groundbreaking invention has been officially granted a patent, conceived at a young age, this achievement marks a significant milestone in his journey as an inventor and innovator, showcasing his remarkable creativity and problem-solving skills.

An Innovation That Solves Everyday Problems

His invention introduces an integrated earphone system, to improve the mobile phone functionalities. Inspired by Rohit’s curiosity, the concept reflects his innovative approach to enhancing user experience and convenience.

A Young Mind with a Big Vision

Speaking about his achievement, Rohit Bejjarapu said:

“I have always been fascinated by technology and wanted to create something useful for people. This patent grant is a big milestone, and I hope to keep innovating in the future!”

His parents, who have been a pillar of support in his journey, expressed immense pride in his achievement.

Radhika Bejjarapu, Bharath Bejjarapu, his parents, said:
“ We have always encouraged his curiosity and creativity. Seeing his efforts recognized with a patent grant is a proud moment for us and for the country. We hope this achievement inspires many young minds to turn their ideas into patents.”

Towards Future Innovations

As he continues his journey in innovation, he looks forward to collaborating with companies, tech innovators, accelerators, and investors to commercialize his invention, further develop his ideas, and explore entrepreneurial opportunities.

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Addis Ababa [Ethiopia], April 2: The Information Network Security Agency (INSA) and the Artificial Intelligence Agency of Ethiopia, in collaboration with key government and industry stakeholders, have announced the Ethiopian Tech Expo 2025 – ETEX 2025. The event, scheduled for May 16-18, 2025, at the Addis International Convention Center, will be organized and managed by QNA.

Prime Minister Abiy Ahmed emphasized Ethiopia’s commitment to its digital transformation, stating, “We have made significant strides as a nation since beginning our digital transformation journey. Digital Ethiopia 2025 empowers us to thrive in the digital economy, necessitating support for innovators and the creation of digital enablers.” He encouraged global innovators and investors to attend ETEX 2025 to explore opportunities within Ethiopia’s tech ecosystem.

ETEX 2025 will showcase Ethiopia’s advancements in cybersecurity, artificial intelligence, fintech, smart cities, and tech startups, aligned with the Digital Ethiopia 2025 strategy and the African Union’s Agenda 2063. It will position Ethiopia as a leading technology hub in Africa.

As H.E. Dr. Worku Gachena, Director General of the Ethiopian Artificial Intelligence Institute, stated, “ETEX 2025 will showcase Ethiopia’s tech-driven transformation, highlighting our strides in AI, cybersecurity, and innovation. This expo will serve as a platform for global collaboration, positioning Ethiopia as a leader in Africa’s digital future.”

The event is expected to attract over 10,000 attendees, including global tech leaders, policymakers, industry pioneers, and startups. Attendees will engage in discussions on digital opportunities with keynote speeches, panel discussions, and exhibitions from Ethiopian and international tech firms. Madam Tigist Mohammed, Deputy General Director at INSA, emphasized: “We are proud to host ETEX 2025, an essential event that encourages innovation and drives the Digital Ethiopia 2025 vision. It will be a catalyst for growth, promoting Ethiopia’s digital capabilities and attracting international partnerships to advance our nation’s tech ecosystem”

A key highlight will be the focus on regional cooperation, inviting neighboring African countries to enhance knowledge-sharing and digital development. Ethiopia’s infrastructure and policy reforms will attract foreign investments and global partnerships. Ankit Shukla, Managing Director of QNA, shared: “We are excited to organize and manage ETEX 2025, a transformative event for Ethiopia and the entire African tech ecosystem.

Our goal is to create a collaborative environment where innovation thrives, paving the way for global partnerships and showcasing Ethiopia’s potential in driving digital change across the continent.”

For more details on ETEX 2025, visit ETEX 2025 – Ethiopia’s Largest Tech Event | Innovation

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New Delhi [India], April 2: Accosis Corporation Private Limited, a leading fintech company, has unveiled its latest innovation—the UPI QR Soundbox—designed to enhance the digital payment experience for merchants and customers across India.​

This compact device provides instant audio confirmation for successful UPI transactions, eliminating the need for merchants to manually verify payments on their phones. The Accosis UPI QR Soundbox also offers instant settlement, allowing businesses to access their funds immediately after transactions. By exclusively supporting UPI payments, the device delivers a streamlined and efficient solution for businesses.

Accosis offers two variants of the Soundbox: static and dynamic QR Soundboxes. The static QR Soundbox is ideal for businesses with fixed payment amounts, while the dynamic QR Soundbox generates payment amounts based on customer purchases, ensuring a seamless transaction experience.​

Security is a priority for Accosis, with advanced encryption technology safeguarding all transactions. The device boasts a battery life of up to three days, making it suitable for vendors, retail stores, and mobile businesses. Additionally, it features multilingual support, providing alerts in languages such as Hindi, English, Tamil, Telugu, and Marathi.​

The Indian market has seen a rise in UPI QR soundbox devices, with various fintech companies introducing similar solutions. Accosis aims to distinguish itself by offering an affordable pricing model, enhanced analytics features, instant settlement capability, and greater durability to cater to merchants of all sizes.

With this launch, Accosis Corporation positions itself as a key player in India’s digital payments landscape. The company is also exploring future innovations, including integrated accounting software and partnerships with financial institutions, to further expand its fintech solutions.

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Atlanta (Georgia) [USA], April 1: Despite fears of job loss, Quality Assurance (QA) professionals are leaning into AI faster than ever, according to Katalon’s newly released  2025 State of Software Quality Report. The report reveals that testers using AI tools are twice as likely to fear being replaced by them, a paradox that underscores the profession’s evolving relationship with automation. Yet those with stronger AI fluency aren’t just adapting—they’re testing faster, leveling up their skills, and reclaiming joy in the work that once burned them out.

That shift is fueled by both urgency and intent. As AI reshapes expectations, 82% of QA professionals say AI skills will be critical in the next 3 to 5 years, and teams are already adapting. The report finds that those with higher AI fluency excel not just at using new tools, but in test planning, problem-solving, and applying AI concepts in real-world scenarios.

To close the skills gap, 67% of teams are investing in continuous learning, while 53% are adopting AI-driven testing practices to stay ahead. And for the most advanced teams, QA is no longer just a safeguard, it’s a business enabler. In fact, 77% of respondents say aligning QA with business goals has helped improve customer retention.

Katalon’s 2025 State of Software Quality Report surveyed over 1500 quality professionals, from engineers to senior executives, across North America, Europe, and Asia-Pacific.  The report explores the challenges, capabilities, and innovations shaping today’s testing landscape—and how QA teams are evolving from execution-focused roles to strategic drivers of business value.

“The shift toward AI-powered testing isn’t just accelerating—it’s inevitable. This year’s report validates what we’ve long believed: QA professionals, the unsung heroes of software innovation, are navigating intense pressure to move faster without compromising quality, and their impact is finally being recognized, with 48% of organizations now viewing QA as a competitive advantage. Looking ahead, the future of quality will belong to teams who can combine AI fluency with human insight to lead testing into a smarter, more adaptive era.”

– Vu Lam, CEO of Katalon

The key highlights of Katalon’s 2025 State of Software Quality Report are:

●AI Integration with Human Expertise:Testers who blend AI, automation, and manual testing skills with critical thinking, the new generation of hybrid testers—are leading the next wave of innovation in software quality. According to the report, high-maturity QA teams that leverage these hybrid testers are 1.3 times more likely to adopt AI-augmented test optimization and 1.8 times more likely to implement intelligent test maintenance practices like self-healing tests, compared to lower-maturity teams.

●The Happiness Edge:Happier QA pros aren’t just more satisfied, they’re more effective. According to the report, they’re 1.4 times more likely to implement advanced automation solutions (46% vs. 34%) and 1.4 times more likely to say AI has improved efficiency and automation in their roles (71% vs. 52%). As organizations modernize, these findings reveal a clear connection between job satisfaction and innovation in software quality.

●AI and The Future of QA: AI-driven testing is gaining momentum, with 61% of QA teams adopting it to automate repetitive tasks and free up time for more strategic work. Forward-looking teams are embracing advanced automation tools, augmented with AI, with the potential to make testing more adaptive, efficient, and intelligent. Beyond AI, they’re also investing in performance and load testing tools (34%) and test management platforms (30%) to further optimize workflows and scale quality with confidence.

●Redefine quality with AI: The research shows that high-performing teams are modernizing on three critical fronts: 61% are adopting AI-driven tools, 51% are using modern development practices, and 40% are investing in continuous testing. Together, these shifts are accelerating release cycles while preserving what matters most: trust, reliability, and quality at scale.

Resources

• Download the full report →katalon.com/SoSQR2025
• Save your seat for the April 24 virtual summit → katalon.com/webinars/quality-horizonJoin Katalon, industry experts, and QA leaders to discuss key findings from the report and what’s next for AI in testing.
• Explore the future of software quality →katalon.com

About Katalon

Katalon is the category leader in AI-augmented software testing, empowering hybrid testers—those blending manual, automation, and AI skills, to deliver exceptional digital experiences. Trusted by more than 30,000 QA and DevOps teams across 80+ countries, Katalon has been named a G2 Leader in software testing for 11 consecutive quarters. Founded in 2016 and headquartered in Atlanta, Katalon helps teams accelerate software delivery and elevate quality through a powerful, integrated test automation platform, empowering them to release with speed and confidence.

Contact:

Arati Mukerji I commarati@gmail.com

(Ms) Nhung (Rosie) Nguyễn I nhung.nguyen@katalon.com

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