Category: Videos

  • Unwind with aastey – India’s first sustainable, size-inclusive athleisure brand’s new club collection – Primex News Network

    Unwind with aastey – India’s first sustainable, size-inclusive athleisure brand’s new club collection – Primex News Network

    July 7: aastey, India’s first sustainable size-inclusive athleisure brand, has dropped its latest collection – the club collection. It consists of soft silk scrunchies, a blue lily scented candle, yoga mats, silk eyemasks, a cap and the unwind box.

    Inspired by aastey’s vision of building an environment full of joy, the club collection consists of everything one needs for a relaxing day, and the unwind box is the perfect BFF and the bridesmaids’ gift.

    The sunset scrunchies are versatile in colour, come as a pack of three and have a detachable bow to add an extra flair to your look. The zen candle is the perfect mood-setter with its subtle blue lily scent and gorgeous rose gold tin, which one can recycle. The aastey yoga mat comes in a magnificent beach blue colour and is made with organic rubber, making it slip-proof. Lastly, the uncurl eye mask, available in three different colours, is made with pure silk to ensure you get the deepest, most rejuvenating sleep. The unwind box comes with some club collection offerings and a few special aastey goodies.

    Speaking about the new club collection launch, Jeevika Tyagi, Co-Founder and CEO of aastey, said, “As a brand, we strive to give our tribe the best of both worlds – a product that is fashionable and sustainable. All the products in this collection are well thought out and researched, keeping our tribe’s needs in mind as we wouldn’t be anywhere without them.”

    On the club collection, Kanupriya Mundhra, Co-Founder and CCO of aastey, said, “We built aastey to bring in that happy and slow feeling in peoples’ lives; assure them that it is okay to relax and take things slow. With this collection, we want to reiterate the same message.”

    As a brand, aastey believes in giving back to society in small ways. Hence every yoga mat comes with a free cover made by the NGO – smile for all, and the production of these covers helps underprivileged communities all over India.

    New launch: The Club Collection

    Lastly, it’s raining offers at aastey where one can use the code monsoonflash to get additional discounts over and above the pre-existing monsoon sale.

    About aastey:

    aastey is India’s first sustainable size-inclusive athleisure brand with a vision to create a community that prioritises sustainability by using eco-friendly, sustainable fabrics with cutting-edge designs. As a brand, we believe in living at your own pace, no matter who you are or your destination. It’s all about enjoying the journey and #liveaastey.

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  • Kam Kaur, A Name to reckon with…Ain’t no mountain high enough – Primex News Network

    Kam Kaur, A Name to reckon with…Ain’t no mountain high enough – Primex News Network

    Motivational Speaker, Life Coach and Mountaineer Kam Kaur

    New Delhi, July 7: Time after time, the women of this country are setting an example for the younger generations to follow. It won’t be wrong to say that a woman is a synonym for strength and courage. A 39-year-old woman mountaineer from Punjab, Kam Kaur, has conquered five of the Seven Summits.

    Also a motivational speaker, Life Coach and trained mountaineer, Kam is an inspiration for many such women and the younger generation who want to achieve big in their lives. Some women completely believe in challenging the self and setting new, ever higher benchmarks for others to follow, and mountaineer Kamal Kaur is one such inspiring individual. Affectionately known as ‘the Kam Lady’, her love for the mountains started with the modest Three Peaks 24-hour challenge, which she undertook to raise funds for charity. Kamal Kaur has lived by these words all her life. Though she had rough adolescence and lost her mother at the tender age of 15, she managed to follow her dreams and emerge victorious.  

    In the last few years, Kamal managed to conquer five of the Seven Summits, including Mount Vinson, Carstensz Pyramid, Mount Kilimanjaro in Africa, Aconcagua in South America, and Mount Elbrus in Russia, and Denali in North America. She has also tackled ten high-altitude mountains across the globe: Machu Picchu and Mount Misti in South America, Cho Oyu in Tibet, and Ama Dablam in Nepal, among others.

    In 2019, Kamal decided to take on the highest mountain on the planet—Mount EverestHer journey to the top was not only treacherous but also tested every aspect of her physical and mental strength. 

    “My tryst with trekking and climbing mountains began with the intention of raising funds for charity. When the organisers of the Three Peaks Challenge approached me to scale three of the highest peaks in the UK within 24 hours, I immediately agreed,” Said Kamal Kaur. The expeditions involved summiting the three highest peaks in the UK — Mount Snowdon in Wales, Ben Nevis in Scotland, and Scafell Pike in England — in a span of 24 hours.

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  • Magnon – The Best Interior Design Services – Primex News Network

    Magnon – The Best Interior Design Services – Primex News Network

    Sendhil Kumar TS, Design Manager

    Bengaluru (Karnataka) [India], July 7: Interior designing is one of the most important evolutions noticed in the history of mankind. It defines, organizes and reiterates the lifestyle and culture of each individual. Over the period of the last 3 decades, a lot of hard work has been involved in structuring the engineering aspects to make this module durable, affordable and dependable for its users. Every concept of Interior design commemorates the style of our ancestors’ living, which reminds us of the heritage and the traditions followed.

    At Magnon interiors, we clearly draft a unique story for each home with a lot of passion and expertise.

    10 years ago, the history of Magnon started manufacturing compact Modular kitchens and wardrobes; today, the team of designers are handling close to 40+ end-to-end projects with 16 different concepts every month. The benefit behind hiring an interior designer is not just to beautify the home’s aesthetics but also he/she is the most important person who understands the complete requirement to fulfilling all the basic needs in defining the home’s furniture. This process increases the efficiency of comfortable living and organizing the space well.

    Now let’s talk about designing the home. The most important aspect of achieving a well-designed home is to follow the basic principles of design. When followed, there are about 6 rules that can deliver well-crafted interiors in any space.

    1] Spatial arrangement – Space planning is the highest degree of importance. The key aspect to any successful design is to properly plan the layout arrangement. It involves creating a concept showing the relevance between each piece of furniture and the proper traffic aisle to move around. It avoids creating any clutters in the furniture arrangement and disruptions in the movement around the space.

    2] Rhythm– Rhythm is all about the repetition of design elements that help to create movement within a space – this principle gives the understanding to organizing the furniture shape, contrast and balance evenly across the space. After choosing the style of the interiors, it is very important to know exactly where to repeat the concept to get an evenly designed space. Too much repetition or less of it can always spoil the concept, so understanding this principle always helps create the perfect balance in the design.

    3] Proportion – Proportion plays a significant role in understanding the symmetry of space. Any design drafted should clearly comply with understanding the scale of the object. Cohesive planning requires a clear understanding which relates to the weight balance of the furniture. The height, width and depth of each product should be clearly planned in a way to highlight the motive of the concept creating a balanced layout. For example, the level of detailing could also involve the floor mat under the seating, its contrast, and the amount of offset it takes around the furniture. In this example, the highlighter would be the floor mat, and the highlighted element in the design is the seating itself. With this example, what is to be understood would be the thought process of relating the dimensions of each piece of furniture to complement one another.

    4] contrast–to create a bold and interesting space, it is very important to create a contrast between the objects; it can be done using colors, texture and also with the help of transparency in an object. The contrast in an element represents prominence and creates a focal point in space. For example, adding texture to subtle furniture highlights the intricate detail induced in its design. Most styles in interior design require a focal point which helps to beautify the concept itself; that is when inducing colour is of great importance. It could be for walls, pillows on a sofa, or any kind of upholstery in the space. Minor details included can always be highlighted with a higher contrast of colours used. It helps in showing the furniture occupancy, and also, most themes can only be achieved with the hue property of the furniture and decor used. Transparency of any material can be contrasted with an antique material; this elevates the feel of luxury in the given space.

    5] Emphasis – It is very important to follow this principle to create a visual impact in any interiors. After understanding the layout, a designer should always highlight a particular area by creating a focal point which is very vibrant, and this is specially done in areas which do not hold a lot of functional furniture, which in turn becomes the highlighter. Emphasizing an area is mostly done with wall colours, large and abstract portraits, murals with intricate detail and focus lights. Such designs are showstoppers where a visitor understands the importance of the subject the owner tries to promote with their lifestyle.

    6] Balance–This principle deals with the visual perfection in creating the space. For a balanced design, it is very necessary to understand the weight balance of the furniture in all three dimensions width, height and depth. For example, while designing a TV display unit, we need to understand the size of a television, its nearest upgrade expected, and the available wall space. The size of the appliance should have some relation with the proportion of the furniture size. A very small TV in a big display unit might look very blunt considering its proportion. It is when additional properties might have to be induced in the design that the unit looks symmetrically balanced. The same example off-centring the Television from the center could also help achieve the balance to its scale.

    The current and future of executing furniture in interior design are completely dependent on the aspect of modular engineering. At Magnon interiors, we use world-class equipment directly imported from Germany. After years of study, we have understood the exact requirement of raw material and its constructional aspects with which we are able to give very durable and reliable furniture. With immense knowledge in both Designing and manufacturing, we are called the best interior designers and manufacturers in Bangalore by all our clients. Being an ISO-certified company, Magnon interiors has executed more than 2500+ projects in Bangalore with a success rate of 99 percent. This article is to promote knowledge on how to select the right interior designing firm with their vast knowledge of design and engineering.

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  • Creative Services for the ever-expanding digital world – Primex News Network

    Creative Services for the ever-expanding digital world – Primex News Network

    Mumbai (Maharashtra) [India], July 7: Pavan Java Studio is a Mumbai-based design agency that converts ideas into effective and compatible content for digital consumption. The studio is focused on creating marketing solutions for brands and services to emphasize their presence in the market. They excel in developing brand identity, marketing communications, designing creative campaign(s), and digital marketing initiatives. All formulated to help brands gain consumer mind space where competition already exists.

    The agency thrives on the growing insights from its creative geniuses, which make for an exceptional team. The studio’s creative team ensures it is constantly exploring and staying ahead of the curve to deliver brands and start-ups a desired presence in the market. What drives the team is to add value to the brand, leaving an indelible thought in the audience’s minds.

    The digital revolution has brought about a dynamic change in how the markets function. While the pandemic disrupted businesses, most have adapted to the digital way and its impact. It has become more important in today’s market to harness this advantage to elevate businesses to a more profitable stance. The studio’s management approaches respective clients with strategies for impactful solutions, making branding an individualistic experience.

    “Digital technology has changed the face of business. Open any app, and there is tailored advertising based on the consumer. Given this, where the consumer is bombarded with multiple ads, directly or indirectly, it is imperative that the content sets the product or service apart and leaves a positive reference. The foundation for agile marketing often requires a single, unified organisational view of the customer. At Pavan Java Studio, our aim is to provide the best-in-class creative idea/s to empower a brand’s identity and create a holistic impression in the audience’s minds,” said Pavan Java, Founder and Chief Creative Strategist, Pavan Java.

    One such project launched during the pandemic is Rivaara Labs, which has penetrated multifold in the last 17 months with the chain of 10 RT-PCR Labs in India and aims to 50 more in upcoming years. The strategy and communication are thoughtfully tailored and supported by eye-catching creatives. The digital strain imparted by Pavan Java Studio has enabled the brand to foster requisite growth and achieve the target of 7-digit revenue by Feb ‘21, as it has advantageously steered the brand identity and communication.

    SydDaftary, Director, Rivaara Labs, commented that “Pavan Java Studio has been great in their turnaround and creative solutions to our marketing needs. Their ideas have synergised with our objectives from the identity to digital communication strategy. ”

    They thrive on curiosity and take inspiration from life experiences that lead them in this ever-changing marketing world, always happy to chat over a cup of coffee and grilled cheese.

     For more information, visit https://www.pavanjava.com/moleculardiagnosticslabs

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  • Grand Announcement of National Talent Hunt Show “Shehzade Hunar Ke” – Primex News Network

    Grand Announcement of National Talent Hunt Show “Shehzade Hunar Ke” – Primex News Network

    Singing, dancing, and modeling skills will get national fame with “Shehzade Hunar Ke”

    Grand Announcement of “Shehzade Hunar Ke” by Fame & Glory Media

    Mumbai (Maharashtra) [India], July 7: A grand talent hunt show “Shehzade Hunar Ke” has been announced by Fame & Glory Media Pvt Ltd to give a platform to artistic talents. Shehzade Hunar Ke is a national talent hunt show where the contestants can showcase their talent in the field of dance, singing, and modeling, the reality show will be telecast on television as well as OTT platforms. It is a national talent show for singing, dancing, and modeling. Sudha Chandran, actress Bina Banerjee, Vidyadhar Pathak, Rohit Fukte, and Sharyu Fukte addressed the media in the press conference organized to announce the show India’s Pop and Jazz Icon Usha Uthup interacted with media and participants through the virtual medium.

    Anvi Joshi sang at the event, while Jyoti Kamble danced at the event and the ramp was walked on stage by Prati Bolkani and Gaurav Lakhani. These talented artists made the show more beautiful.

    Shehzade Hunar’s one such national talent hunt show will provide contestants across 30 cities across India an opportunity to showcase their unique style and talent in singing, modeling, and dancing. At the end of the city-centric show, the top 18 performers will be selected as finalists. The selected finalists will go on to compete in the Zonal Finale and the Grand National Finale. The age group is between 3 to 13 years of age in the Junior Category and 13-25 years of age in the Senior Category. The selected participants will be given grooming and training by the professionals. The show was originally conceptualized by Vidyadhar Pathak and will be executed and managed by youth team Rohit Fukte and Sharyu Fukte.

    On this occasion, Vidyadhar Pathak, MD, Fame & Glory Media Pvt Ltd said, “Shahzade Hunar Ke” is the first show that will give a massive opportunity to the contestants to showcase their talent in front of the celebrities in their city. Will provide a platform for more than a thousand families to display their talents on television.Actress  Sudha Chandran said that “I will not judge the contestants, I will be their friend and groom their talent. This show will give a new platform to the talent of the artists.”Actress Bina Banerjee said, “When I was offered this show, I was very impressed with the concept of the show.” We will connect with the contestants from metros to small towns and cities.

    Usha Uthup said, “Our country is an ocean of talent, it is going to be very challenging to judge in such a large number across the country. I want to say to all the artists participating in this competition are winners in themselves. just want to add that winning the show is not necessary to do playback singing in films. The purpose of the show is that you emerge as an artist.

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  • Heritage Girls School, Udaipur, hosted its 5th edition of the TEDxHeritageGirlsSchool, an independently organized event – Primex News Network

    Heritage Girls School, Udaipur, hosted its 5th edition of the TEDxHeritageGirlsSchool, an independently organized event – Primex News Network

    Maharaj Kumar Sahib Lakshyaraj Singh Ji Mewar, at the TEDx event

    The theme for this year was SQUARE ONE, in keeping with the theme of Starting Afresh on a RENEWED PATH.

    Udaipur (Rajasthan) [India], July 7: Heritage Girls School successfully hosted the 5th edition of TEDxHeritageGirlsSchool with an audience of about 100 attendees. The goal was to bring together bright minds to express innovative, original, and focused ideas on a wide range of subjects, to foster learning, inspire action & provoke conversations that matter.

    It was a session full of bright speakers with ideas that were engaging and thought-provoking, speakers who put forth thoughts, some so simple that made you wonder how it never occurred to you. On the other hand, some ideas made you wonder how such an idea could ever take shape and come alive!

    The opening ceremony had Rhythm Bahrani singing the soulful number– Imagine by John Lennon, beautifully rendered, a warm-up song that kept the audience rapt.

    The first speaker was Mr. Varun Behl, MD & Co-founder of Kebabs & Curries Co. He spoke of his journey as an entrepreneur that has now culminated in having 18 outlets within eight years with seven brands in Rajasthan, an example of sheer achievement.

    Speakers and the student committee

    Hittesh Patel, the second speaker, was more of a performer. The audience was treated to a delightful performance along with the gripping saga of initial rejection, struggles, tears, pain and the ultimate appreciation from International artists like Anthony Lee & Mike Song. Immensely inspiring, his message to all was to create your own space even if you are rejected a few times; ultimately, you will be recognized.

    The third speaker Ms. Archana Surana established vital pathways in specialized streams of Design Education. With so many young people aspiring to enter Designing as a career, her talk enthralled the students in the audience.

    Heritage Girls School student Ms. Ishmeher Kaur spoke poignantly about the concerns and worries of young people passing out of school this year. Stark images on television of expatriate students being air-lifted from foreign shores post Ukraine – Russia conflict have filled students aspiring for an education overseas with fear and uncertainty. She exhorted governments to make countries safer for study and for doing business; her talk was refreshingly candid, her appeal genuine.

    14-year-old Alvira Tripathi came in next. A young mountaineer who has climbed the base of Mount Everest at the age of 9, and Mount Kilimanjaro at 11, her speech reflected the challenges and trials that risk-takers inevitably face. She spoke about the need to introduce compulsory adventure into the school curriculum to keep young people engaged and encourage them to explore newer avenues of discovery.

    A restless young thing, Alvira’s entrepreneurial streak led her to create a knowledge-based Board game for 7 – 14-year-olds, Know On the Go. Her social initiative on Water Aerators is helping the community save almost 4000 litres of water every day, and she feels this is just the beginning; her advice to all students is to start young and never to trust their fears, as they don’t know your strengths.

    Our sixth speaker was Dr. Chinu Kwatra, a humanitarian who fights against child hunger through his NGO ROTI GHAR. Once aspiring to be in the army, he inspired us with his talk about his journey until he reached his self-motivated career path as an NGO.

    Ms Vibha Kagzi came in next. She is the founder & CEO of ReachIvy.com, a leading education & student advisory. She is keen to advise students on their college selections and interests. She has published a book called “Break the MBA Code”.

    The piece de resistance was undoubtedly the Guest of Honor, Maharaj Kumar Sahib Lakshyaraj Singh Ji Mewar. Philanthropist, educationist, sports patron, business Leader and six times Guinness World Records Holder. Maharaj Kumar Sahib Lakshyaraj Singh Ji Mewar of Udaipur exhorted the audience, “Don’t be so serious that you lose the essence of Life”.

    The evening ended with plenty of fodder for thought! The AV room at Heritage Girls School was a bubbling cauldron of ideas waiting to be explored!

    1. 3 MY FM – Chalo Aaj Kuch Acha Sunte Hain
    2. YAAN Wellness Retreat- Yoga, Ayurveda & Naturopathy -EKLINGJI, UDAIPUR
    3. Chaudhary Offset – Commercial printer, Gayariawas, Central Area, Udaipur
    4. The Bungalow – Multi-Cuisine family restaurant- Udaipur

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  • Dr Divya Patidar Joshi Mrs Universe Central Asia Bags Crowns and Title with Woman Mrs Universe Inspiration Award – Primex News Network

    Dr Divya Patidar Joshi Mrs Universe Central Asia Bags Crowns and Title with Woman Mrs Universe Inspiration Award – Primex News Network

    Dr Divya Patidar Joshi

    Dr. Patidar is a philosophical doctorate in social service. She has represented India internationally at Mrs Universe 2021, which was held in South Korea in June 2022 and was Crowned as Mrs Universe Central Asia 2021 with Woman Mrs Universe Inspiration Award.

    July 7: Dr Divya Patidar Joshi is an Indian model, social activist, actor, singer and winner of Mrs India my identity 2018. She is trained under the guidance of Bollywood’s famous director Mukesh Chhabra. She has also been touted by the Times of India as one of the top 20 most influential women of Madhya Pradesh.

    Dr. Patidar is a vegetarian and ardent social activist working for women and child development as she runs several Non-Governmental Organizations, including the Growing World Foundation and the Growing India Foundation. She is a title holder of MRS Eurasia 2019. Dr. Patidar is a philosophical doctorate in social service. She has represented India internationally at Mrs Universe 2021, which was held in South Korea in June 2022 and was Crowned as Mrs Universe Central Asia 2021 with Woman Mrs Universe Inspiration Award.

    By education, she has done Masters in English literature, MA in music, and MBA in marketing and human resource. She is also trained in Hindustani Shastriya sangeet, plays the guitar, and table tennis. She also knows sewing and stitching.

    She has been honoured by the former President of India, Mrs Pratibha Devi Singh Patil, former Prime Minister of India Mr Manmohan Singh, former Vice President of India Dr Hamid Ansari, Chief Minister of Madhya Pradesh Shri Shivraj Singh Chauhan for her outstanding achievement in national service scheme she then continued her journey for the Welfare of the society against menstrual taboo’s awareness programs and girl child education empowering future for the development of the country. She adopted 11 villages, making them rise in the concerned area. She has also motivated and inspired not only women and children but men facing domestic violence through her campaigns. She has endorsed many brands along with Reliance Jewels. She is a brand ambassador of the Swachh Bharat mission at Ratlam city Municipal Corporation and has done many campaigns for garbage management and a plastic-free City.

    Being a role model for many, she inspired people to be passionate about their dreams. She believes in integrity and says, “there is nothing wrong in being ambitious. We must follow each and every path to fulfil our dream until and unless you should not harm anybody”. She is also listed in the general knowledge questionnaire of many competitive books like MPPSC bank, Railways and clerical exams.

    She is thankful to her mother, Radha Patidar, for her Successful Journey. In her words, “I am ready to face challenges and grow more”. During the covid lockdown, she took special online campaigns and sessions for mentally depressed people while motivating them. She lost her father to Covid-19; however, she consoled herself and resumed her activities again and continued her journey of inspiring many people to follow their passion. She made her child a world record holder in extraordinary memory at just the age of 2 years. She then started a campaign and made her entire City Ratlam “city of world record holders” by Noble Book of World Records registered in the United States of America.

    She is a believer in hope, and she states that “one should never stop believing in hope because miracles happen every day; thus we have always held to the hope, the belief, the conviction that there is a better life, a better world Beyond The Horizon, hope can be a powerful force maybe there’s no actual magic in it, but when you know what you hope for most and hold it like a light within you, you can make things happen almost like a magic.”

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  • Recession and effects on the digital marketing ecosystem – Primex News Network

    Recession and effects on the digital marketing ecosystem – Primex News Network

    Akaash Ramakrishnan,  Co- Founder & COO, AdSkate

    July 7: The global economy is in entering into a recession state. Recently the S&P 500, the stock market index for the top 500 performing companies in the United States, confirmed that the market is in a bear market state. The United States is currently the world’s largest economy and they are going to try the nation from slipping into a recession state. To do this the United States Federal Reserve is going to push for higher interest rates which would potentially lead different world economies into a state of pandemonium. The market has fallen for the past week straight leading to a frenzy. The S&P plummet by 21.8%. Experts are expecting people’s purchasing power to diminish over time. All of this sounds grim for the digital marketing industry.

    Let us take a deeper look into how the looming global recession is going to potentially affect the digital advertising ecosystem. During the peak of the pandemic, ad-buying had increased by 38% compared to the previous year (2019) but in 2022 a deceleration in terms of ad buying is visible. A massive reason for the deceleration in advertising ad spend is because China accounts for 20% of ad spend and the ongoing war in Ukraine has had an adverse effect too. According to a recent statistic by GroupM e-commerce sales grew only by 6.7% in 2022 compared to the previous years. This has been the slowest growth rate noticed in the e-commerce industry since 2020. Additionally, GroupM predicted that consumer price inflation is going to soar upwards of 7%.

    Despite these turn of events, the large agencies Zenith, MAGNA, and GroupM recently released their mid-year reports and all of them have noted an increase in their advertising spend for 2022. This provides hope to brands and advertisers of all sizes. Zenith is predicting a $33 billion increase in advertising spend across different digital platforms. Online advertising on OTT (Over-the-top) and CTV (Connected TV) is a big growth factor for a lot of agencies and brands. It is predicted that global advertising expenditure on online video advertising is to rise from $62 billion to $94 billion by 2024. The advertising industry has severely decreased its spending on TV ads this is because the younger generation is engaging more with different OTT platforms. Concurrently, advertisers find it easier to measure the success of campaigns on CTV and OTT compared to traditional TV.

    Another space where advertising expenditure is set to increase is podcasting and online radio. It has been a market that has not been completely tapped into yet. MAGNA, the ad giant, claims it will be increasing its spending by 5.7% in 2022 on audio advertising. Additionally, MAGNA is forecasting its advertising revenue will grow by 9.2% in 2022. Along with CTV and OTT, out-of-home advertising is expected to grow as people are beginning to travel and spend more. In other words, brands are cramming to get their ads up on different types of OOH ads.

    In India, the advertising budgets for 2022-2023 are said to increase by 20% despite inflation being around the corner. Companies like Maruti Suzuki are said to increase their advertising budgets through the remainder of the year. Large FMCG companies are increasing their pricing and passing on the cost to the consumers ensuring they are protected at all times. A number of companies in India would want to ensure that they can keep their expenses low during the inflation period.

    A different aspect to also keep in mind is that all the major advertising agencies, trading desks, and global brands are at a critical junction given that Google is set to depreciate its cookie-based targeting by 2023. Audience-based targeting tools are going to be sunset and brands are on the hunt for other alternatives. Budget allocations need to be made for market testing and product fit to ensure that it will yield the best results. With the impending inflation, advertisers need to ensure that they are able to safely carry out their day-to-day operations as per normal.

    Only time will tell whether brands, advertisers, and ad tech companies are able to make it through the inflation period unhinged.

    By  Akaash Ramakrishnan, Co-Founder & COO, AdSkate

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  • making a mark in the manufacturing industry for engines & spare parts – Primex News Network

    making a mark in the manufacturing industry for engines & spare parts – Primex News Network

    July 7: One of the well-known names in selling machinery parts and engines has to be Gupta Agencies. Having started out by selling diesel engine and generator manufacturing, today the agency boasts of world-class construction machinery, diesel engine, generator sets, petrol & gasoline engines. Due to the increased demand and boom in the real estate business, the company made the switch accordingly. It also began to include other kinds of machinery and equipment parts manufacturing businesses, giving them the impetus to expand their collaboration to different sectors. Asha Goyal, the founder of Gupta Agencies, knew how to beat the competition by making a visionary investment in the trending technologies and making their products innovative as required by the customer. It is one of the reasons they have been able to sustain their position of being at the top of the manufacturing industry.

    Over the years since their agency’s establishment in 1992, Asha Goyal, who is also the founder, worked very hard to ensure the agency’s capability of staking claims not only in the Indian market but also in garnering a stronghold in the overseas regions as well. The firm has pioneered its way into China, US, & UAE markets with sheer tenacity and quality assurance. The Gupta brand has gained worldwide recognition and value with increased demand for its machinery and equipment parts. Their credibility in making flawless engines and spare parts has allowed them to reach out to top brands and be their supplier for years.

    Gupta agencies have focussed on keeping their customers satisfied with efficient quality management and on-time delivery. Moreover, they have a dedicated customer helpline 24/7, providing every query and support hassle-free. With a wide outreach in India, they currently have four centres in various parts of India (Hyderabad, Secunderabad, Bangalore, Kota) and three international offices. Asha Goyal has given the Gupta agency the required exposure for it to gain a wider audience and appreciation. In the year 2005, they decided to expand their reach and began exporting their machinery to various parts of the world.

    In 2008, Gupta agencies were able to manufacture spare parts for RO system water purifiers and export them to other countries. Slowly and steadily, they have been accomplishing their stronghold in the engine and spare parts manufacturing industry. And this allowed them to gain customer loyalty, and their products got accepted in the market. With their foray into construction machinery in 2010, there was no looking back. Asha Goyal has always been at the forefront to ensure that Gupta agencies gained the right momentum for their brand to be recognized in seven countries of the world, which became a turning point for their business to venture into national and international brands.

    When the agency first ventured into making diesel engines, they had no inkling that one day they would be the world’s leading manufacturers and surpass all other competitors. Since they believe in utmost quality, their products are ISO certified and undergo 17 parameter quality checks certification making their equipment one of the best before reaching the actual customer.

    Gupta Agencies has more than 1 crore satisfied customers, and numbers are gaining day by day. The popularity of Gupta agencies has risen through social networking, which has worked in their favour, and they don’t require advertising to gain attention.

    Currently, Gupta agencies have stocked up on every category ranging from the smallest part of the equipment to even the biggest construction machinery in their latest versions. A customer will find this all under one roof. With their experience in equipment manufacturing over the years, they have understood the requirements of the construction industry fully well. Gupta agencies have started manufacturing concrete mixers and lifts, which are essential for every construction site.

    Gupta agency has been able to score big because of their interpersonal equation with dealers and customers. They have maintained an excellent dealer relationship, developing a bond as a partner. Their most significant asset, however, is bringing the latest technology to the fore. It enables them to stay ahead of the competition at all times.

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  • Syed Ali Abbas Gurdezi – Primex News Network

    Syed Ali Abbas Gurdezi – Primex News Network

    July 7: Syed Ali Abbas Gurdezi

    A Humble 26th Generation Gaddi Nashin (Caretaker/Hereditary Key Holder) of Sultan UI Hind Hazrat Khwaja Syed Moinuddin Hassan Chishty (R.A) popularly known as Garib Nawaz. The Holy Sufi Blessed Shrine Dargah Sharif in Ajmer Sharif, India.

    Syed Ali Abbas Gurdezi was born on 25 March 1998 among the ‘Syed-ul-Saddat,’ and Gurdezi Family of Ajmer Sharif ’ Whose lineage goes back to the Holy Prophet of Islam HAZRAT SYED MOHAMMAD (S.A.W).

    Syed Ali Abbas Gurdezi is the Grandson of Harzat Khwaja Syed Fakruddin Gurdezi R.A, who was Khas Khadim and Gaddi Nashin Key Holder of Hazrat Khwaja Syed Moinuddin Hassan Chishty (R.A).

    Syed Ali Abbas Gurdezi 26th Generation Gaddi-Nashin / Khadim / Key Holder of The Holy Shrine Dargah Sharif of HAZRAT KHAWAJA SYED MOINUDDIN HASSAN CHISHTY R.A. Whose Blessed Shrine’s Keys have been passed on to the present family of Gaddi-Nashins from Generation to Generation for the last 800 years. They have been Doing Their Khidmat Rituals (Service) in Darbar Sharif for the Past 800 Years. 

    KHADIMS, GADDI NASHINS

    Hazrat Khwaja Syed Fakhruddin Gurdezi (R.A.) and Huzoor Khwaja Syed Moinuddin Hassan Chishty Garib Nawaz (R.A.) were First Cousins and Spiritual Brothers, and Hazrat Khwaja Syed Fakhruddin Gurdezi (R.A.) was also the Khadim-e-Khas of Hazrat Khwaja Syed Moinuddin Hassan Chishty Garib Nawaz (R.A.) He used to attend Hazrat Khwaja Garib Nawaz (R.A.) every day. Therefore, he and his Descendants, The Present Khadim Community, took Pride and deemed it an Honour to be called “Khadims” of Hazrat Khwaja Garib Nawaz (R.A.)

    They are also known as Khuddam, Mujavers, Syed Sahab, Gaddi Nashins, etc. By The Devotees (Mureeds) and Pilgrims (Zahireen). Pilgrims Who Visit Dargah Sharif to Perform Ziarat at the Holy Shrine and Pour all kinds of offerings (Nazar) upon them in the name of Khwaja Moinuddin Chishti (R.A)

    The Mazar-e-Aqdas (Holy Tomb), Aastana e Aaliya Dargah Sharif of Hazrat Khwaja Garib Nawaz (R.A.) always remained under the custody and care of the Khadim community from the very beginning, which proves that they are the Custodians (Khadim, Gaddi Nashin) of the Holy Shrine (Mazar-e-Aqdas) in the true sense of the word. All the Rituals & Traditions (Rasam) of the Mazar-e-Aqdas (Holy Shrine) are performed by Khadims alone.

    The keys of the Holy Shrine have been in the custody of the Khadims since inception according to our Ancestors’ centuries-old Kalid Baridari system. They are the Hereditary Key Holder of Dargah Sharif Ajmer.

    Only the Khadims have the Privilege to open The Door (after giving Azaan at the doorstep of the Shrine) & close the doors of the Holy Shrine for Centuries in Religious & Hereditary Capacity.

    Khadims are the only ones entitled to take Zaireen (Pilgrims) for Ziarat (Darshan) at the Holy Shrine, and they have the right to receive all kinds of Nazar & Niyaz (offerings) at the Holy Shrine (Mazar-e-Aqdas) of Huzoor Khwaja Gharib Nawaz (R.A.).

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