Tag: Business

  • VinFast Inaugurates Surat Dealership, Strengthens Nationwide EV Network

    VinFast Inaugurates Surat Dealership, Strengthens Nationwide EV Network

    Surat (Gujarat) [India], July 26: The fast-growing electric vehicle (EV) market in India has been receiving a major footnote as the showroom opening of VinFast India was announced in Surat, Gujarat. This tactical entry highlights the international EV majors’ pledge to design a strong retail footprint and a developed consumer experience environment along the subcontinent.

    As the Indian subsidiary of VinFast, one of the leading conglomerates of Vietnam and a pure-elementary NASDAQ-listed EV creator (VFS), the company has set its foot in the Indian retail industry and proved to be a visionary in sustainable transport, geographical diversity, and strategic customer involvement.

    The new dealership is ideally located in Piplod, one of the growing commercial areas of Surat and has a total area of 3,000 sq feet, which is marketed by Chandan Car, a highly acclaimed brand with a name in the automobile retail industry in India. This showroom in the country is the initial major contact of the company in the country, and the start of an on-ground approach that greatly specialises in its discipline factor, and in ensuring that it relies mostly in trusted meanings within the country, and a concentration of its products and services to the customer regarding its mobility solution factor in the country. The CEO of VinFast Asia, Mr. Pham Sanh Chau, stated that the VinFast Showroom at Surat, Gujarat, can be regarded as a sign of profound interest in India. Our vision is not only to provide electric vehicles, but also to give the whole ownership experience that resides on quality, trust and service excellence.” This philosophy is to be embedded in all areas of customer experience, including the first contact as well as after-sales services.

    The 360-degree product experience at the Surat location established a new standard of the Indian market. The potential customers are welcomed in order to touch upon the future of the premium all-electric SUVs the VF 6 and the VF 7 to feel the new excellence in terms of design, technology and sustainable performance. This place is developed as a complete place to visit by the customers of VinFast, in order to not only obtain the vehicle, but to have an effortless experience when it comes to purchasing the vehicle, as well as extensive after-sales services. The showroom serves with a point of difference in clarity, transparency, and exceptional professionalism from their professionally trained staff and manifested touchpoints.

    A limited venue is not the end of the roadmap in India as shaped by VinFast. The company has also mapped out its strategy in opening up a network of 35 dealerships within over 27 cities before the year is over. This growth is a sign of an inner sense of discipline and continuity in the growth strategy of VinFast. Every new dealership will also strengthen the brand and its mission to make clean mobility available in urban and emerging markets, which helps fulfil India’s greater EV adoption ambitions. The strategic people-trust component is evident with a local partner, Chandan Car, as Wilfils has opted to work with established Indian players in the market by trusting the business.

    Having realized the value of digital integration into the current automotive landscape, VinFast released pre-bookings on July 15, 2025, of its Sharks electric premium SUVs, the VF 6 and the VF7. The customers will be able to book their targeted model at the showroom and get the vehicle reserved without any hassle on the official site of the company, VinFastAuto.in, with a partially refundable deposit of INR 21000 only. This cross-channel strategy highlights how the brand is committed to offering transparency, elasticity and comfort to the new generation of Indian consumers who demand digital and physical excellence in their experiences.

    Behind this wide-ranging retail vision is the manufacturing strength of VinFast. The company has also invested $500 million in its plant located in Thoothukudi, Tamil Nadu, which, upon full operations, will manufacture up to 150,000 vehicles per annum and generate about 3,500 direct jobs. The plant not only carries local capacity but also a stable stocking of the advanced vehicles of VinFast, besides contributing to the generation of employment and skill enhancement in one of India’s important industrial areas. Such concern in operational discipline and sustainable growth makes VinFast one of the participants of the Make-in-India and clean mobility programs.

    Vingroup JSC of Vietnam is one of the largest diversified companies in the Asian continent and the biggest multinational company where VinFast is headquartered. VinFast does not just offer electric SUVs as part of its worldwide portfolio, as the company also plans to retail electric scooters and e-buses, with its footprint growing fast enough that other countries, such as Vietnam, India, and the United States, can already be included in the near future. Such an international outlook brings into the operations of the company in India an unparalleled level of ambition, focus and a long-term vision.

    The opening of the VinFast India showroom launch in Surat will not only be a ceremony but a commitment statement. Due to the quality of consistency with customer-first discipline and innovation, VinFast is transforming the Indian electric mobility market. With the pace of building infrastructure and growth in demand in EV vehicles, the end-to-end strategy of the company, including local production, countrywide retail network, and digital empowerment, becomes a new generation solution in this industry.

    Mr. Pham Sanh Chau reflects that, taking the step towards empowering Indian consumers with the first EVs, the VinFast experience provides a foundation on the pillars of quality, trust, and excellence in service. VinFast, with its iterative and responsible growth strategy and a value projection that has a sense of clarity, will probably be a credible name associated with the Indian EV revolution, a revolution which promises not only a technological nirvana but also a higher quality of life to its customers.

  • Streax Professional Announces Hairstyle Icon 2025 With OMG Face Of The Year: Calling India’s Hairstylists To Take Centre Stage

    Streax Professional Announces Hairstyle Icon 2025 With OMG Face Of The Year: Calling India’s Hairstylists To Take Centre Stage

    Mumbai (Maharashtra) [India], July 26:  Streax Professional, one of India’s leading professional hair colour brands, proudly announces the much-anticipated final stages of Streax Professional Hairstyle Icon 2025, as the title sponsor and partner of India’s most anticipated digital talent hunt for hairstylists. Held in partnership with OMG Face of the Year (FOTY), the initiative is set to shine the spotlight squarely on the unparalleled creativity, craft and vision of India’s hairstylists and salonists.

    Streax Professional has a long-standing commitment to championing the talent of hairstylists and salonists. The brand has consistently empowered, educated, and elevated them to the forefront of the industry, and this event further solidifies that dedication.

    OMG Face of the Year (FOY) is India’s biggest digital talent hunt and the ultimate launchpad for the next generation of models and artists. Now in its exciting third season, OMG FOY has become a nationwide phenomenon. With its dynamic format, vast digital reach, and star-studded jury, it has refined the way beauty and fashion talent are discovered in India. From virtual auditions to high-energy challenges, OMG FOY is not just a contest—it’s a celebration of ambition, creativity, and the dreams of tomorrow’s icons.

    This year, it’s bigger, bolder, and more glamorous than ever! This year’s edition brings forth the thrilling hunt for the “Hairstyle Icon of the Year”, where India’s most talented hairstylists will battle it out for national recognition. With tremendous entries pouring in from across the country, it was a tough task selecting the impressive 100+ hairstylists who qualified through intense knockout rounds. On 18th July 2025, the Top 10 finalists were officially declared. These finalists will now head to Mumbai for an immersive three-day experience, featuring a high-powered mentoring session by Heena Dalvi and a special session with celebrated hair expert and this season’s jury member, Shirin Merchant, marking a transformative milestone on their journey to the crown.

    On the final day, July 31st, these 10 creative trailblazers will showcase their vision through curated mood boards and then bring those ideas to life by styling models for a live runway walk. Their work will be judged by an eminent jury, including Mrs. Rochelle Chhabra, Head of Streax ProfessionalKannagi Desai – Beauty, Health & Wellness Editor- Elle India, Sini Shetty, Femina Miss India 2022; and Rohit Khandelwal, Mister World 2016. The OMG – Hair Style Icon of the Year will be brought to life as a 6-episode reality series, also featuring the Face of the Year contest, premiering soon on a leading OTT platform.

    Dheeraj Arora, Managing Director & CEO, HRIPL, added, “With Hairstyle Icon 2025, we’re turning creativity into a cultural conversation. This platform brings together fresh talent, digital engagement and professional recognition, reinforcing Streax Professional’s commitment to celebrating those who redefine India’s hair fashion landscape. By combining mentorship, professional exposure and real industry opportunities, we hope to set new benchmarks for creative excellence and truly empower the artist community across the country. It’s about nurturing talent and creating a vibrant ecosystem for hair artistry in India.

    Rochelle Chhabra, Head, Streax Professional, said, “At Streax Professional, empowering hairstylists isn’t just something we do — it’s embedded in our brand’s DNA. For years, we’ve nurtured, educated, and celebrated salon professionals because we believe they are the bridge between aspiration and transformation. Hairstyle Icon 2025 is an extension of that belief — a platform that fuels creativity, rewards skill, and equips stylists to bring their clients’ vision of becoming the best version of themselves to life. This is more than a contest; it’s our way of honouring the artistry that powers beauty every single day.

    OMG Face of the Year began as a dream to spotlight raw talent and give a platform to those who deserve to be seen. Partnering with Streax Professional has truly taken that dream to new heights. Their belief in nurturing creativity and skill gave wings to this platform, helping it roar across India and touch lives in every corner. This partnership isn’t just powerful, it’s transformative”, says Parimal Mehta, Founder & Curator, OMG Face of the year. 

    Excited to be shooting the finalists, Celebrity photographer Daboo Ratnani said, “Great hairstyling is not just technique, it’s storytelling. Capturing these creative journeys and the spirit of each finalist is what makes this collaboration special for me. I’m eager to capture the essence of their talent and dedication.”

    The campaign is live on Streax Professional’s social media channels. As the contest unfolds, Hairstyle Icon 2025 promises to shine a spotlight on India’s most promising hair artists and set new benchmarks for creativity in the industry.

    About Streax Professional

    Streax Professional, a brand closely associated with style and glamour in the salon business, was launched in 2004 by Hygienic Research Institute. Streax Professional is the smart choice for smart Indian stylists and consumers. Launching innovative products with well-researched formulations, especially suited to Indian hair types, Streax Professional is the forerunner in the professional segment with the widest distribution network. Streax Professional Hair colourant range (Colour, Developer and Ultralights) is on a continuous growth path and has a partnership with over 40,000 salons across India.

    About OMG Face of the Year: As India’s biggest digital talent hunt, OMG Face of the Year is the ultimate launchpad for the next generation of models and artists. Now in its explosive third season, it’s the most talked-about event in the Indian beauty and fashion scene.

    About Hygienic Research Institute

    Hygienic Research Institute Private Limited (HRIPL) is a prominent Indian leader in beauty and personal care products, specialising in hair care, skin care, and salon services. With over 60 years of legacy since 1957, HRIPL has grown from a single-brand promoter-owned entity to a multi-brand, multi-category organisation backed by private equity Premji Invest and is known for brands like Vasmol, Streax, and Streax Professional, along with Florozone in skin care. Committed to quality, innovation, and customer satisfaction, HRIPL operates with a vision to offer excellent products and services globally while fostering growth and spreading happiness. The company boasts a robust manufacturing legacy across six locations, adhering to international quality standards. HRIPL is honoured with accolades such as Great Place to Work, Best Workplace for Innovation, and recognition in the FMCG sector, underscoring its commitment to excellence in workplace culture and innovation.

    If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

  • Captain Polyplast Ltd. Awarded LOA for Supply of Solar Pumps under PMKUSUM in Gujarat

    Captain Polyplast Ltd. Awarded LOA for Supply of Solar Pumps under PMKUSUM in Gujarat

    Rajkot (Gujarat) [India], July 26: Captain Polyplast Limited (CPL, BSE: 536974), is one of the leading manufacturer and exporter of micro irrigation solutions, and has diversified its operations into the burgeoning solar EPC, has received a Letter of Acceptance (LOA) from Dakshin Gujarat Vij Company Limited for its empanelment as a vendor under Component-B of the PM-KUSUM scheme in Gujarat.

    The empanelment authorizes the company to supply off-grid standalone solar photovoltaic water pumping systems, reinforcing its position in the renewable energy-driven agricultural solutions segment. Component-B of the PM-KUSUM scheme focuses on deploying standalone solar pumps to reduce the dependence of farmers on grid power and diesel.

    Commenting on the allotment of shares Mr. Ritesh Khichadia, a Whole Time Director of CaptainPolyplast Limited said, “The empanelment under Component-B of the PM-KUSUM scheme represents a strategic step in our journey to expand into the clean energy space. It reinforces our commitment to delivering sustainable, technology-driven solutions that address the evolving needs of the agricultural sector. This development strengthens our solar EPC business and opens up consistent revenue opportunities through government-led initiatives. 

    By leveraging our strong manufacturing capabilities and industry expertise, we are well-positioned to execute these projects efficiently and at scale. This move not only supports our diversification strategy beyond micro irrigation but also enhances our credibility in both public and private sector engagements. As we continue to expand our footprint across domestic and international markets, we remain focused on driving long-term growth, improving capacity utilization, and creating enduring value.”

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • Fraganta by Leena Jain Unveils Its Debut Perfume Pair – Ganga and Jogi – A Revolutionary Ode to Indian Luxury

    Fraganta by Leena Jain Unveils Its Debut Perfume Pair – Ganga and Jogi – A Revolutionary Ode to Indian Luxury

    Mumbai (Maharashtra) [India], July 26: The launch saw the presence of Vindu Dara Singh, Navin Prabhakar, Mreenal Deshraj, Dr. Aneel Murarka, Ramji Gulati, Dharti Gulati, Ankita Maithy, Priyanka Bajaj, Prashant Virendra Sharma, Siddharth Bajaj, Shweta Pandit, Arshi Khan, Rohit Verma, Madhuri Pandey, Rehan Shah, Kavitta Verma, Aarti Nagpal, Navpreet Kaur, Deepak Singh, Gurpreet Kaur Chadha, Aditi Shetty, Rakesh Paul, Vikas Verma, Mitaali Nag, Rajiv Roda, Vipin Aneja, Gulfam Khan, Nivedita Basu, Nasir Khan, Divyank Patidhar & many more.

    Brand Launch Overview

    Fraganta by Leena Jain, an evocative new name in the world of perfumery, proudly announces the launch of its debut fragrance duo; Ganga and Jogi — a pair of perfumes that marks the beginning of a sensory revolution in India’s affordable luxury segment.

    Fraganta is a movement that redefines the notion of luxury, breaking away from Western clichés to celebrate India’s rich cultural heritage as the highest form of opulence. Born from the fusion of Fragrance and India, the name “Fraganta” embodies the brand’s mission to deliver homely regality — world-class formulations that are emotionally resonant, deeply rooted in Indian tradition, yet crafted for the modern, discerning consumer.

    The Concept: Affordable Luxury with a Cultural Soul

    Positioned uniquely in the affordable luxury space, Fraganta promises globally benchmarked quality with a soul steeped in nostalgia, belonging, and emotional storytelling. Its innovative approach to perfumery centers around launching products in pairs, inspired by Indian bonds — human, emotional, spiritual — each narrating its own story while enhancing the other.

    Introducing the Debut Duo: Ganga and Jogi

    With Ganga and Jogi, Fraganta introduces its inaugural olfactory memoirs. Conceptualized as a perfect duality — distinct yet deeply intertwined — the two fragrances reflect the pulse of modern India while honouring its age-old spirit.

    • Ganga is a delicate, floral whisper of love and memory. Reminiscent of pressed jasmine between old letters, or the freshness of a lover’s bouquet, it evokes intimacy and enduring elegance. With a focus on long-lasting intimacy, Ganga is a fragrant tribute to romance and rooted femininity.

    • Jogi is its wild-hearted counterpart — a free-spirited, earthy scent that captures the soul of an explorer. Like a breeze weaving through forest meadows, Jogi is bold, curious, and resolutely individualistic. It is crafted for those who wear their inner wilderness with pride.

    Both fragrances are powered by high-performance essential oils, ensuring not only superior longevity and projection, but also a sensorial experience that lingers in memory.

    Founder’s Vision

    Leena Jain, Founder, Fraganta says:
    “Fraganta was born from a simple yet powerful idea that luxury doesn’t have to come from abroad to be aspirational. India’s scents, stories, and soul are rich enough to inspire the world. With Ganga and Jogi, we’re not just launching perfumes, we’re offering emotional experiences that evoke nostalgia, pride, and identity. Fraganta is my ode to India’s sensory heritage, reimagined for the modern, mindful customer.”

    Closing Statement

    Together, Ganga and Jogi embody Fraganta’s philosophy — to craft emotional perfumes for emotional people, and to present Indian luxury as a lived experience, not just an aspiration.

    Fraganta is here to challenge the imported notions of prestige — and instead, gift India a luxury that feels like home.

    If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

  • The Insight Tribe: Advancing Healthcare Through Informed Innovation and Strategic Consulting

    The Insight Tribe: Advancing Healthcare Through Informed Innovation and Strategic Consulting

    Pune (Maharashtra) [India], July 26: India’s healthcare industry is undergoing a major transformation—on track to reach $638 billion by 2025—powered by rising demand, government initiatives, global investor interest, and accelerated digital innovation. As international companies, investors, and healthcare providers look to India for scale and opportunity, The Insight Tribe is helping them navigate this fast-evolving landscape with insight-led, execution-focused consulting.

    The Insight Tribe is a specialized healthcare consulting firm that partners with a diverse range of stakeholders—medtech companies, PE/VC firms, hospitals, diagnostic centers, and healthtech and AI startups. We work at the intersection of innovation and practicality, offering tailored support across Market Entry Strategy, Growth Strategy, Market Research, and Consumer Insights.

    We believe the future of healthcare isn’t just about innovation—it’s about informed innovation. That means grounding every strategic move in robust research, stakeholder needs, and local market dynamics. In a sector where every decision impacts patient care, regulatory timelines, and financial outcomes, we bring clarity and direction that is both bold and backed by evidence.

    India today is not just a local market—it is a global destination for healthcare investment, innovation, and medical tourism.

    • Global medtech and diagnostics companies are entering India to tap into its scale and innovation potential.
    • Medical tourism is booming, with patients seeking world-class treatment at a fraction of global costs.
    • The government’s Make in India initiative has opened new pathways for local manufacturing and product localization.

    At The Insight Tribe, we’ve supported global players entering India, helped shape Make in India business cases, and enabled growth strategies that align with both international standards and Indian realities.

    What sets us apart is our deep bench of domain experts—former industry leaders, clinicians, product specialists, and strategists who have led and built healthcare businesses across markets. From launching new offerings to reshaping existing ones, our team brings decades of experience and a 360° view of the healthcare ecosystem.

    We take pride in our ability to connect the dots across strategy, clinical practice, operations, and consumer behavior. One example: helping a U.S.-based pediatric care chain charts its India entry strategy by analyzing caregiver behavior, service expectations, and location preferences. Or advising diagnostic groups on how to scale sustainably in a competitive, cost-sensitive environment. Every solution we deliver is grounded in real-world feasibility—not slideware.

    In today’s environment, healthcare businesses need more than generic frameworks. They need partners who understand regulatory nuance, consumer sentiment, tech feasibility, and business viability—all at once. This is where The Insight Tribe thrives.

    • Focused expertise, not broad strokes
    • Faster execution through targeted insights
    • Greater impact, delivered by people who know the terrain

    As India becomes a global focal point for healthcare innovation and delivery, The Insight Tribe stands ready to help you build, scale, and succeed—strategically and sustainably.

    To partner with us, visit www.theinsighttribe.com

    If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

  • A Timeless Ritual, Now in a New Look: Aroma Magic Relaunches Its Signature Essential Oils – Pure, Trusted, and Now More Elegant Than Ever

    A Timeless Ritual, Now in a New Look: Aroma Magic Relaunches Its Signature Essential Oils – Pure, Trusted, and Now More Elegant Than Ever

    New Delhi [India], July 25: Blossom Kochhar Aroma Magic, the premier aromatherapy company in India, proudly announces the relaunch of its iconic range of Essential Oils, now presented in an all-new, elegant avatar.

    While the look has evolved, the soul of the product remains unchanged—100% pure, therapeutic-grade essential oils, crafted with love, care, and nature’s finest extractions. Fifteen oils are now in new packaging of 10 ml each and include Lavender, Basil, Sandalwood, Rose, Neroli, Lemongrass, tea tree, Ylang ylang and more.

    “Essential oils are said to be the soul of plants and highly concentrated molecules extracted from various parts of the plants like leaves, fruits, flowers and seeds. Our essential oils are more than just beauty or wellness products,” said Dr. Blossom Kochhar, Chairperson of Blossom Kochhar Group of Companies and pioneer of aromatherapy in India. “They have amazing abilities to calm, beautify, energise, balance and harmonise the human mind, body and soul. This relaunch is our way of celebrating their timelessness while giving them the look they deserve.”

    Encased in premium dark glass bottles, encased in a protecive, colourful carton, the updated packaging preserves the oils’ natural potency, extending shelf life while ensuring each drop remains as effective as ever. These beloved essentials are ready to reclaim their place in daily wellness and beauty rituals. They are now travel friendly too.

    What Makes Blossom Kochhar Aroma Magic Essential Oils Unique?

    • 100% Pure and Natural – Free from additives, dilutions, or synthetics
    • Therapeutic Grade – Supporting wellness of the mind, body, and soul
    • Stored in Dark Glass Bottles – To retain efficacy and freshness
    • Multipurpose Use – For skin, hair, home, and emotional balance
    • Crafted with Conscious Care – Cruelty-free, eco-conscious, and rooted in aromatherapy expertise

    The unbeatable Power of Essential Oils

    Derived from the flowers, leaves, stems, and roots of plants, essential oils offer profound wellness and balancing properties. Inhaled aromas stimulate the limbic system—home to emotions and memory—while topical application gently supports physical relief and skin health. Each drop is a natural reminder of our deep connection to the earth and its intelligence.

    A Daily Dose of Self-Care

    Whether diffused for relaxation, blended into skincare, or carried for a mid-day lift, Aroma Magic Essential Oils bring wellness into every moment of life.

    About Dr Blossom Kochhar :

    Dr. Blossom Kochhar is a pioneer aromatherapist  and Chairperson of the Blossom Kochhar Group of Companies – Blossom Kochhar Aroma Magic, known for its all-natural aromatherapy-based personal care products, and Blossom Kochhar College of Creative Arts & Design (BKCCAD), a premier institution nurturing the next generation of beauty professionals.

    Dr. Kochhar also serves as the Chairperson of the Beauty & Wellness Sector, where she continues to influence the industry with her insights, ethics, and passion.

    About Blossom Kochhar Aroma Magic :

    Blossom Kochhar Aroma Magic, with a legacy of 32 years, offers over 170+ signature aromatherapy-based skin, hair, and wellness products. These products are available in more than 100 cities across India and every product is completely cruelty-free, eco-friendly. All essential oils used are organic, staying true to the brand’s Earth-to-Bottle promise.

    Our commitment to society – 

    • More than 12,000 trees planted and maintained
    • The brand works closely with Cankids Kidscan, an NGO supporting children with cancer, and the Indian Cancer Society.
    • The brand is dedicated to education and skill development, especially for economically underprivileged youth, women, specially-abled individuals, and widows. Over the past three decades, more than 20,000 students have received free training.
    • During the COVID-19 pandemic, the brand launched the HOPE initiative (Help Other People Eat) to provide food and essential supplies to those in need.
    • Alongside this, it also distributed school bags and stationery to underprivileged children, further extending its commitment to community care and upliftment.

    Blossom Kochhar Aroma Magic is not just a brand; it’s a movement that harmonizes beauty, wellness, and purpose.

    The newly packaged range is now available at www.aromamagic.com

    Media Contact:

    Payal Khanna
    PR & Communications
    +91-8447262915
    payal.khanna@aromamagic.com

    If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

  • Aurum Living Emerges as India’s Most Trailblazing Senior-Living Brand

    Aurum Living Emerges as India’s Most Trailblazing Senior-Living Brand

    Gurugram (Haryana) [India], July 24: As India prepares for a demographic shift—with the country’s 60-plus population projected to exceed 347 million by 2050 (UNFPA India, 2023), the need for world-class senior-care solutions has never been greater. Amidst this backdrop, Aurum Senior & Assisted Living emerges as a beacon of innovation and compassion, setting new standards in elder care in India.

    Aurum Living’s Visionary Beginnings With “Aurum Haven”

    Founded in April 2021 by Dr Umesh Gupta, a renowned cardiologist, Aurum Senior & Assisted Living, is rooted in medical expertise. His mission: to create thoughtfully designed, fully accessible living spaces rooted in clinical excellence and compassionate care, fostering independence, community engagement, and a fulfilling lifestyle for India’s seniors.

    “We envisioned Aurum as a sanctuary where ageing is celebrated, not endured. Our commitment is to provide India’s elderly not just with care, but with community, comfort, and confidence in every moment.”
    — Dr. Umesh Gupta, Chairman & Founder, Aurum 
    Senior & Assisted Living

    Within weeks of opening, residents were applauding the sunlit courtyard. Mr. R. G. Prasad, one of the first residents, led a spontaneous round of applause after planting his first herb in the community garden, setting the tone for Aurum’s ethos: small moments, big celebrations.

    Expansion to Two Facilities

    What started as a single 40,000 sq. ft. flagship campus – Aurum Haven, at Gurugram, quickly captured hearts across Delhi-NCR region. Residents cherished their experience at Aurum Living and began recommending it to friends and family. Encouraged by the overwhelming number of requests, we unveiled our second facility – Aurum Springs, also located in Gurugram. This new location carries forward the same design philosophy, now enriched with:

    • Senior Living facility with dedicated Memory-Care tailored for cognitive support.
    • Post-operative care for rehab and recovery after major surgeries.
    • Physio-Wellness Pavilion with cutting-edge rehabilitation equipment

    This expansion underscored Aurum’s commitment to growth and quality—proving that premium senior living in India is both needed and valued.

    Leadership That Drives Growth

    Under the strategic guidance of Dr. Sameer Gupta (Managing Director – Aurum Senior & Assisted Living, Director – Metro Group of Hospital and US-trained Interventional Cardiologist) and Dr. Sonia Lal Gupta (Joint Director – Aurum Senior & Assisted Living, Director – Metro Group of Hospital, Managing Director, Metro College of Health Sciences and Research, US-trained Senior Neurologist), Aurum’s programs blended innovative clinical care with culturally rooted activities.

    Upon returning to India after their medical training abroad, they immediately recognised the vast, unmet need for trustworthy, clinically driven senior‑care options—a realisation that would soon shape Aurum Senior & Assisted Living.

    “India is not only ageing, it is evolving. Our seniors don’t want to be dependent; they want to live fully, safely, and with dignity. Aurum is built for that future.”
    — Dr. Sameer Gupta, Managing Director, Aurum 
    Senior & Assisted Living

    “We didn’t want to replicate the Western model. We wanted to build what India needed, a care ecosystem rooted in culture, compassion, and clinical excellence.”
    — Dr. Sonia Lal Gupta, Joint Director, Aurum 
    Senior & Assisted Living

    First Milestones & Resident Triumphs

    • Aurum Living is a one-of-a-kind senior living community, founded and managed by a family of doctors, including a Senior Cardiologist with over 45 years of experience, a US-trained Senior Interventional Cardiologist and Senior Neurologist.
    • Over 90% of occupancy achieved within just a few months, driven by heartfelt word-of-mouth recommendations.
    • A proud moment for the Aurum family as our senior residents successfully completed the Vedanta Delhi Half Marathon 2024Senior Citizens’ Run.

    A richly diverse senior living community, with residents from across India—south to north—as well as returning NRIs. From professors and doctors to retired army officers, Aurum is a vibrant cultural and intellectual haven for healthy aging, where senior residents thrive with purpose and dignity.

    “Moving from Jaipur, I feared losing my independence. At Aurum I’ve gained it back—plus a new walking group at morning every day!”
    — Ms. Manisha Chauhan, Resident, Aurum Senior Assisted Living

    “As an NRI returning from United States, I worried about fitting in. The multilingual staff and daily fun and games activities made me feel at home within a week.”
     Ms. Indra, Resident, Aurum Senior Assisted Living

    Aurum Springs (June 2024)

    In mid-2024, Aurum Springs welcomed its residents. Within a week, this campus received immense popularity that people who visited it said Aurum is not just senior living facility, instead it has become synonymous with joyful ageing.

    Aurum Springs is well-equipped for dedicated, personalized care—offering advanced post-operative recovery, dementia programs, geriatric-palliative support, full-day senior day-care, and on-site physiotherapy.

    “After my bypass surgery at a private hospital, recovery felt daunting—until I arrived at Aurum. Their advanced post-operative care sped up my healing, the nurse was wonderfully attentive, the meals were helpful in healing, and every member of the staff made me feel genuinely valued.”
    — Mr. Arvind, Resident for Post-op Recovery, Aurum Living (Aurum Springs)

    All locations of Aurum Living had:

    • Served more than 100+ families across both Gurugram locations
    • Earned a 95% resident-satisfaction score in annual surveys
    • Hosted 100+ community events, from Diwali celebration, arts and fun activities to family gatherings.

    Residents praised Aurum’s vibrant culture, they applaud at every birthday celebration, cultural fest, and wellness showcase.

    Living Options at Aurum

    • Independent Living – maintenance-free apartments, vibrant social calendar
    • Assisted Living – daily-living support with nurse call-system
    • Trial Stay – trial stay option at Aurum for 7–30 days
    • Short-Term Stay – recuperate after illness or travel
    • Travel Stay – comfortable base for seniors visiting Delhi-NCR

    Specialized Care at Aurum Living

    • Dementia & Memory Care – evidence-based cognitive programs
    • Post-Operative Recovery – cardiac, neuro, ortho, cancer rehabilitation suites
    • Geriatric & Palliative Care – comfort-focused interdisciplinary team
    • Day Care Services – 8-to-10-hour daytime engagement & monitoring
    • Physiotherapy & Rehabilitation – in-house physiotherapy and treadmill session

    Our residents enjoy balanced, chef-prepared menus customized by dietitians to meet cardiac, diabetic and renal-friendly needs.

    Rapid Growth & Future Plans (2025 and Beyond)

    With two thriving campuses proving the model, Aurum Living is now poised to expand into multiple Indian cities in the coming year. Rising demand from families across India underscores the brand’s rapid growth, making Aurum the go-to name in senior living.

    Clinical Rigor + Cultural Compassion + Community Celebration

    “Building on the momentum we’ve created in Gurugram, our goal is to launch two new communities by the end-2025 and at least ten across India by 2027. Each campus will replicate Aurum’s unique blend of clinical rigor, cultural compassion, and community celebration.”
    — Mr. D. P. Biswas, General Manager – Business Operations, Aurum Living

    Every new location will uphold Aurum’s core promise: empowering India’s elders to thrive, surrounded by care that honors their past, amplifies their present, and seeds a future rich with possibilities.

    Experience Aurum Senior & Assisted Living by visiting us in Gurugram, or learn more at https://www.aurumliving.com/

    Address: H1/10, South City – 2, Gurugram
    Email:
    contactus@aurumliving.com
    Phone:
     72900 21706, 72900 21707

    If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

  • Patel Chem Specialities Completes INR 16.69 Cr Anchor Round With Participation From Bengal Finance & Investment Private Limited And Others

    Patel Chem Specialities Completes INR 16.69 Cr Anchor Round With Participation From Bengal Finance & Investment Private Limited And Others

    Mumbai (Maharashtra) [India], July 25: Patel Chem Specialities Limited, a prominent manufacturer of cellulose- and starch-based pharmaceutical excipients, has successfully concluded its Anchor Book allocation ahead of the Initial Public Offering (IPO) scheduled to open on Friday, July 25, 2025.

    Among the anchor investors, Bengal Finance & Investment Private Limited emerged as the lead participant, being allotted 5,96,800 equity shares amounting to ₹5.01 crore, representing 30.03% of the total anchor portion.

    Other anchor participants include Meru Investment Fund PCC, Arnesta Global Opportunities Fund, Zeal Global Opportunities Fund, Necta Bloom VCC – Regal Fund, Venturex Fund I, Vikasa India EIF I Fund, and Belgrave Investment Fund.

    The company has allocated 19,87,200 equity shares to eight marquee anchor investors at ₹84 per share (including a premium of ₹74).

    Sr. No. Name of the Anchor Investor No. of Equity Shares allocated Total Amount (In ₹ Cr) % of Anchor Investor Portion
    1 Bengal Finance & Investment Private Limited 5,96,800 5.01 30.03%
    2 Meru Investment Fund PCC- Cell 1 3,60,000 3.02 18.12%
    3 Arnesta Global Opportunities Fund PCC – Arnesta Global Fund 1 2,38,400 2.00 12.00%
    4 Zeal Global Opportunities Fund 2,38,400 2.00 12.00%
    5 Necta Bloom VCC-Regal Fund 1,93,600 1.63 9.74%
    6 Venturex Fund I 1,20,000 1.01 6.04%
    7 Vikasa India EIF I Fund – Share Class P 1,20,000 1.01 6.04%
    8 Belgrave Investment Fund 1,20,000 1.01 6.04%
    # Total 19,87,200 16.69 100.00%

    Mr. Swapnilsagar Vithalani, Co-founder & Director, Cumulative Capital Private Limited:

    “At Cumulative Capital, we are proud to have played a central role in shaping and executing Patel Chem Specialities’ IPO journey—from strategic planning and valuation to investor outreach and structuring. This successful anchor allocation reflects our ability to align credible, long-term capital with high-potential companies in niche, export-driven sectors. Patel Chem is a classic example of a fundamentally strong business with a differentiated product portfolio, global certifications, and a clear path for expansion. As merchant bankers, we remain committed to supporting the company’s next phase of growth—unlocking value, enhancing governance, and building sustained institutional interest beyond the IPO.”

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • The Resort, Mumbai Continues Partnership with OMG Face of The Year

    The Resort, Mumbai Continues Partnership with OMG Face of The Year

    Mumbai (Maharashtra) [India], July 25: Get ready for another dazzling season! The Resort, Mumbai, the incredible beachfront escape, is thrilled to announce the continuation of its deep-rooted partnership with OMG Face of The Year. Having proudly served as the official home for every single season of this thrilling digital talent hunt, The Resort, Mumbai eagerly anticipates welcoming the top finalists once again to its stunning Mumbai property.

    A Perfect Setting for Their Journey

    Tucked away on the lovely shores of Madh-Marve, The Resort, Mumbai offers a perfect mix of peaceful luxury and a lively vibe. It’s truly the ideal setting for the OMG Face of The Year finalists as they get ready for the grand finale. The property will be the exclusive home for these top contestants, giving them a comfortable and inspiring space with great amenities to prepare for the big event.

    The Resort, Mumbai will also be the main location for three days of shoots with the finalists. These days will be a cool mix of creative challenges and professional photography, all designed to show off each contestant’s unique style and talents. And what’s more, the incredibly talented celebrity photographer Daboo Ratnani will be on site to shoot the top 20 finalists.

    “The Resort, Mumbai is thrilled to keep its partnership with OMG Face of The Year going strong,” says Abhijeet Adurkar – General Manager at The Resort, Mumbai. “The Resort, Mumbai has always been a special part of this competition, and it’s excited to welcome these talented individuals. ”

    Parimal Mehhta the brains behind OMG Face of The Year and Founder of Blanckanvas Media adds, “The Resort, Mumbai is more than just a venue for OMG Face of The Year; it’s a true partner in the journey. It’s gorgeous setting and excellent hospitality create the perfect environment for the finalists to shine.”

    This partnership between The Resort, Mumbai and OMG Face of The Year is all about supporting talent and creating unforgettable experiences. Keep an eye out for updates on the OMG Face of The Year grand finale and all the beautiful content coming from The Resort, Mumbai!

    About The Resort, Mumbai: The Resort, Mumbai is a luxurious beachfront property in Madh-Marve, offering a serene escape from city life. With stunning sea views, lush green spaces, top-notch amenities, and delicious food, it’s the perfect spot for a relaxing stay. Whether it’s a romantic getaway, a trip with friends, or a family vacation, The Resort, Mumbai is one of the top go-to destinations.

    About OMG Face of The Year: OMG Face of The Year is a well-known national digital talent hunt that discovers and supports new talent in fashion and entertainment. Famous for its tough competition and its focus on celebrating diverse beauty, it gives aspiring models a great platform to achieve their dreams.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • Honouring Tomorrow’s Visionaries and Industry Trailblazers: Business Elite Award

    Honouring Tomorrow’s Visionaries and Industry Trailblazers: Business Elite Award

    New Delhi [India], July 24: In the present evolving business landscape, exceptional leadership, innovation, and inspiration are the hallmarks of success. Several business leaders and their ventures have achieved remarkable success through exceptional strategies and influence, fueling growth and impact.

    Business Outline Magazine is a distinctive platform, providing insights, outlines and significant resources from the business ecosystem. Our mission extends beyond news reporting — we spotlight visionaries, innovators, and changemakers who are shaping the future across sectors and empower them to navigate today’s competitive landscape. From emerging startups to established enterprises, we provide a global platform that celebrates leadership, ingenuity, and impact.

    Through features, exclusive interviews, and prestigious recognitions like the Business Elite Award, in collaboration with Corporate Connect and Business Connect , we amplify the voices redefining standards and driving progress. With every story we tell, we strive to empower businesses with deserved visibility, connecting them to a world eager to be inspired by their journey.

    Iberia Pharmaceuticals India Limited

    Impact Recognition: Best Emerging Pharmaceuticals Company in India 2025

    Iberia Pharmaceuticals is a healthcare company dedicated to connecting science with everyday health and skincare needs. We cater to both dermatology and cardio-diabetic segments, bringing clinically tested, globally trusted brands to Indian consumers, healthcare professionals, and clinics through a carefully created product portfolio. Our expertise lies in offering advanced, evidence-based formulations across diverse categories such as acne, pigmentation, aging, sun protection, hydration, skin sensitivity, and metabolic health. Alongside internationally reputed partners, we also develop sustainable and dermatologist-approved in-house brands that reflect our commitment to innovation and efficacy. With an in-house team of trained professionals and strong partnerships with leading global companies, Iberia Pharmaceuticals remains committed to delivering quality, transparency, and safety across every product and therapeutic category we serve.

    Beyond Today

    Prakash Sharma (CEO)

    Impact Recognition: Emerging Company of the Year 2025

    Beyond Today is a next-generation Insurtech platform transforming how insurance is distributed and experienced in India. It is an IRDA-licensed Direct  Insurance Broker, committed to reshaping how individuals and businesses approach financial protection. Beyond Today is the brainchild of Prakash Sharma, with over two decades of expertise in the insurance industry. Its mission is to make insurance a personal, emotional, and empowering experience for everyone everywhere.

    House of Zelena

    Impact Recognition: Best Maternity Wear Brand for The Year 2025

    A pioneering maternity wear brand, House of Zelena is dedicated to empowering expectant and feeding mothers with comfort, style and confidence. Its mission is to offer high-quality, fashionable and highly functional clothing to address the diverse needs of pregnant and new mothers. The company strives to make every pregnancy journey distinctive and memorable with a focus on innovation and customer satisfaction. Today, House of Zelena has emerged as a one-stop destination for contemporary design clothing that meets the demands of today’s expectant and new mothers.

    Srinath Pathak

    Marketing Manager

    Strategic Growth Leader – 30 Under 30

    Srinath Pathak, marketing manager at SarvaGram, harnesses his expertise in strategic brand positioning, growth marketing, and demand generation to drive impactful business outcomes. He holds an MBA from the esteemed IIM Sirmaur and a B.Tech in Agri Engineering from SHUATS, Prayagraj.

    Srinath is renowned for delivering high-impact results and has been honoured with the Excellence Performance Awards for his contributions. He specialises in creating and executing brand strategies that improve marketing presence and boost growth. For his excellent track record and expertise, Srinath has been recognised as a 30 Under 30 Strategic Growth Leader in the consumer marketing industry.

    Genex Facility Management Solutions Pvt Ltd

    Praveen Yadav (Founder & CEO)

    Best Emerging Company of the Year 2025

    Genex Facility Management Solutions is a recognized leader in the facility management sector, dedicated to delivering exceptional, technology-driven solutions. With a strong customer-centric focus and a commitment to innovation, Genex provides customized services designed to address the unique requirements of each client. Driven by a vision to redefine excellence in facility management, the company consistently pushes boundaries and sets new benchmarks across the industry.

    Currently, Genex manages over 9 million square feet of real estate assets, serving a broad range of clients across multiple sectors. At its core, the company’s mission is to empower clients by solving their most complex challenges through the delivery of effective, AI-enabled, and forward-thinking solutions.

    Click Orbits

    Paramveer Singh (Founder & CEO)

    Rising Star in Digital Marketing Services

    A pioneering performance marketing firm, Click Orbits is renowned for creating excellent marketing campaigns. The dedicated team excel at putting users into groups depending on their preferences, demographics and behaviours to ensure their approach fits for each specific group. Click Orbits always provides actionable insights and intelligence to individuals, organisations and governments by leveraging cutting-edge technology and in-depth industry knowledge. The company offers a comprehensive range of marketing and development services, including programmatic buying, social media marketing, affiliate marketing, CRO services, mobile app marketing and SEO services to empower businesses to flourish in their industry.

    Kylas Technologies Pvt Ltd

    SaaS Product of the Year for Business Growth 2025

    Kylas is an enterprise-grade Sales CRM built to accelerate the growth of small and medium-sized businesses. It offers features like pipeline and lead management, deal tracking, and sales automation – delivered through an intuitive interface and a flat, unlimited-user pricing model. With seamless integration across 50+ business tools and expert-led onboarding, Kylas empowers teams to streamline sales processes, improve collaboration, and close deals faster. Trusted by over 5,000 growing businesses, Kylas is more than a CRM – it’s a catalyst for scalable, sustainable growth.

    Amura Marketing Technologies Pvt Ltd

    Best Digital Transformation Strategy Partner – 2025

    The Game-Changer in Marketing Innovation to Watch in 2025

    Amura Marketing Technologies is a leading digital growth partner, known for driving business success through data-led strategy, MarTech innovation, and full-funnel performance marketing. With a focus on delivering measurable outcomes, Amura helps brands scale in today’s fast-moving digital landscape. Combining deep domain expertise with cutting-edge technology, Amura empowers businesses to streamline operations, enhance customer engagement, and unlock sustainable growth. Trusted by 500+ brands across industries, Amura is redefining what it means to market in the digital age – with innovation, agility, and results at its core.

    IronVest, Inc.

    Vikash Sharma- Strategic Partner, AAME (Asia, Africa, Middle East)

    Excellence in Secure Digital Banking & Fraud Protection 2025 for Asia Africa & middle East

    Working on the mission to deliver robust, secure, and trusted digital security infrastructure, IronVest is known for safeguarding digital transactions and protecting users from fraud in the AAME region. Led by the visionary Vikash Sharma, IronVest is continuously shaping the future of secure digital banking around the world.

    PRD Rigs

    Mr. Mithunraj Paranthaman  (CEO)

    The Most Prestigious Brand To Follow 2025

    PRD Rigs Celebrates 50+ years of Drilling Passion, Export Recognition, and Digital Transformation

    In 2025, PRD Rigs continues its journey of engineering excellence and international expansion. Founded in 1972 by Mr. T.P. Thangaraj, the company expanded under second-generation leader Mr. T.T. Paranthaman, establishing a strong international presence. Today, under CEO Mr. Mithunraj Paranthaman, PRD leads with smart technology, sustainable practices, and customer-first innovation. With multiple national awards and operations in over 75 countries, PRD Rigs continues to redefine drilling solutions through a legacy built on vision, resilience, and transformation.

    If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.