Tag: Business

  • An In-Depth Guide to Personal Loan Eligibility Criteria at Your Fingertip: Buddy Loan

    An In-Depth Guide to Personal Loan Eligibility Criteria at Your Fingertip: Buddy Loan

    An In-Depth Guide to Personal Loan Eligibility Criteria at Your Fingertip: Buddy Loan

    Personal loan eligibility gets easier from here; to manage your debt-to-income ratio is no more a huge barrier to financial freedom. Get long-term goals set with the personal loan eligibility criteria & its parameters for financial stability.

    Mumbai (Maharashtra) [India], January 5: A personal loan is unsecured and can fulfill one’s financial requirements in no time. Although availing of the loan is quick and easy today, knowing the personal loan eligibility beforehand will carry weight in the future process. With everything else being digitized, there’s quite an evident advancement in availing of a Personal Loan. The feature that sets the process apart from the rest is- quick approval and disbursal. The other unique trait of these loans is that they can be used for any purpose without requiring any explanation.

    To begin with, a personal loan, as the name suggests, is an unsecured loan that prioritizes your privacy; you don’t have to state your reasons while applying for these loans. Also, the demand for collateral is struck out. Over the years, you were availing of a personal loan from banks alone. Step up to the “minutes to loan” approach with just a click.

    Yes, e-loans/ paperless loans are steadfast with their loan disbursal and KYC application processing, today. With online loan lending apps, you can now avail of a personal loan from any bank or non-banking financial institution.   Per the thumb rule, Buddy Loan, a one of its kind loan aggregator receives loan requests up to Rs. 15 Lakhs. These are for tenures ranging from 12 months to 5 years, each!

    While you’re at it, be prepared to make a few stops on your way to receive the loan- deciding the loan amount and checking out the interest rates. With this, you will get a clear idea about your requirements. The next important task for you to consider would be checking your loan eligibility to make sure your needs are matching with your acceptability. Personal loan eligibility is calculated considering certain aspects of your financial situation, such as income, current EMIs, employment type, working experience, and creditworthiness. Each bank and NBFC will have different personal loan eligibility Criteria. They offer various ranges of personal loans based on the applicant’s eligibility. You can easily end your brainstorming sessions without having to calculate the personal eligibility yourself; The personal loan eligibility checker will do the needful. These calculators are available on the websites of lenders and personal loan apps and are extremely user-friendly.

    Why Do You Need To Check Your Personal Loan Eligibility?

    Applying for a personal loan while knowing the eligibility criteria and applying without that makes a huge difference. The latter can hamper the process and lead your application towards rejection, but being aware of it helps you avoid such consequences.

    How to Calculate Personal Loan Eligibility?

    You’ve already come across the benefits of checking personal loan eligibility in, up above. As mentioned earlier, you can use a Personal Loan Eligibility Checker or calculator available on lenders’ official websites. All you have to do is fill in the details per the instructions. In the next click, the calculator will display the maximum loan amount, interest rate, and repayment tenure that suits you the best.

    The information you will have to fill in includes:

    1. Name
    2. Monthly Net Income
    3. Total years of work experience
    4. Age
    5. Existing EMIs
    6. Required repayment tenure

    The answer given at the end by the calculator will provide a clear picture of your expenses and, further, help you set a budget keeping that in mind.

    Personal Loan Eligibility Check

    Personal loans are collateral-free, which pushes the lenders to the higher end of the risk. Thus, most lenders check the following parameters to filter the applicants. The basic requirements per Buddy Loans’ personal loan eligibility here’s how one can come across as an eligible person for a personal loan –

    • You should be a citizen of India.
    • Your age must fall in the range of 21-65 years. This differs with few lenders setting their criteria as 23 years.
    • You are expected to have a work experience of 1 year. A few lenders might ask for more.
    • Your credit score should be in a good range, the one that exceeds 750 is most preferable to avail of a loan. In case of a bad credit score, you can add a co-applicant to increase the chances of loan approval.

    On meeting all these personal loan eligibility criteria, you can apply for a loan online without confusion, submit the required documents for verification, get your loan approved and have the amount disbursed to your bank account directly.

    How Do Lenders Evaluate the Personal Loan Amount For You?

    Your ability to repay the loan plays an important role here. You may find this in Buddy Loan App too, that there are two methods that lenders take into consideration while evaluating the maximum amount of personal loan they can grant you:

    Fixed Income to Obligation Ratio (FOIR) Method – The lenders will focus on the cumulative monthly payments required to repay current debt. If your FOUR reaches 50% of your take-home pay, the personal loan application will either get rejected, or the loan amount sanctioned may be less than what you require.

    Net Monthly Income Method – Lenders use a multiplier based on the applicant’s net monthly income (NMI) to evaluate the maximum loan amount. The loan amount that is up to 30 times your Net Monthly Income (NMI) is considerable. If your requested loan amount reaches this limit, your loan application will not be considered eligible for a personal loan.

    Factors Affecting Personal Loan Eligibility

    Credit score: Borrowers with a credit score of 750 or above usually have an impressive history with financial institutions. Thus, they are considered more financially responsible and less likely to be rejected. This makes banks and NBFCs bias those applicants for personal loans and offer them low-interest rates.

    Employment: Personal loan eligibility for a salaried person to consider him eligible for a personal loan is one year of work experience at the least. In the case of self-employed individuals, their business should be in existence for at least two years.

    Age: Large number of banks and NBFCs offer personal loans to individuals falling in the age group of 18 years to 65 years. This is one of the happening benefits through Buddy Loan’s lenders.

    Minimum Income: High income indicates that you’re more capable of repaying your loan on time, automatically implying that you are a low-risk borrower.

    Repayment Capacity: The EMI/NMI ratio of less than 50% to 55% is ideal for banks and NBFCs to approve your personal loan applications.

    Ways To Improve Personal Loan Eligibility Parameters

    Satisfying all the required eligibility criteria is crucial to ensure a smooth process when availing of a personal loan. A few tips to enhance your eligibility for a personal loan are mentioned here:

    Credit Score

    With reference to it being a major factor in deciding eligibility, the credit score plays a key role in approving your loan application. The score is based on your prior loan history, transaction details, and other credit factors. A good score ensures quick approval, while a poor score can lead your application toward rejection. Sometimes, you might have a perfect credit history, but there could be errors in your credit report. So, check your credit report thoroughly before applying because a single error can reject your application. On finding the wrong information, fix it at the earliest.

    Make Sure You Have a Proper source of Income

    A steady income helps you avail of a personal loan with ease. The repaying capacity is directly proportional to the income. For that matter, it also gives you the right to negotiate the interest rate and repayment tenure.

    Do Not Choose Multiple Loans/Lenders

    Applying for only one personal loan at a time is straightforward advice from finance experts. When you apply for too many loans or choose more than one lender, each inquiry is mentioned in the credit report, affecting your credit score negatively. Selecting a lender who will conveniently cater to all your financial requirements is a crucial skill, so do your research and compare loan offers, interest, tenure, etc., before approaching the lenders. Instead of submitting loan applications to multiple lenders directly, try your luck with online loan aggregators like Buddy Loan to get personal loans from multiple loan options. The inquiries from online financial marketplaces are considered soft and will not hamper your credit score.

    Keep All Your Documents Ready

    Make sure all your documents are ready and in place. Cross-check your application form and credit score, and make sure all the criteria match lenders’ requirements. You can also add a co-applicant to enhance the approval chance with Buddy Loan App.

    Get a co-applicant: A co-applicant certainly helps in improving personal loan eligibility. They can be your family members, such as spouses, parents, children, etc. It gets easier from here, when you apply for a personal loan with a co-applicant, the lenders will check applicants’ credit scores and repayment capacity and decide on the approval. Thereby, the risk of repayment is distributed over 2 heads equally. Not so long ago, Buddy Loan helped a couple get through their financial journey with ease.

    Avoid frequent job changes: This might not sound relevant, but lenders also look for employment history and stability when evaluating your personal loan eligibility. They may hesitate to offer you personal loans if you change your jobs frequently as it depicts instability of income. However, there are options open for the non-salaried as well, apply through Buddy Loan and choose the vendor so you can conclude on that financial blockage too.

    Documentation Needed For Personal Loan

    The documents salaried and self-employed individuals need to submit for online personal loan approval:

    Final Take Away

    Get more insights on Personal Loan Eligibility & resolve all your queries regarding it.  You could always reach out to Buddy Loan Support!

    • Also, the recommendations set here are for the best of intentions of the borrower, as the lending partners of Buddy Loan practice industry-best service.
    • More so, get a financial standpoint & instantly spike your chances of getting a personal loan by 90%.

    Apply for a personal loan online using the best loan aggregator apps like Buddy Loan and have the results on your palm in a few hours.

    For more information, kindly visit the website https://www.buddyloan.com/

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  • An US-based tech start-up announces launch of LIVEY, smart communication headsets and speakerphones brand for users worldwide

    An US-based tech start-up announces launch of LIVEY, smart communication headsets and speakerphones brand for users worldwide

    US-Based tech start-up recently announced its global launch of LIVEY branded Smart Communication Headsets & Speakerphones

    New Delhi (India), January 4: With a mission to touch millions of tech enthusiasts around the world, this US-Based tech start-up announces its global launch of LIVEY branded Smart Communication Headsets & Speakerphones for Contact Centres, Enterprises & Home Office users!

    Delaware-based Livey Technologies aims to focus on product solutions that will help to improve the lives of their customers, enabling them to find better ways to work & collaborate in this hybrid world.

    The global communication headsets industry is experiencing significant growth. According to research data, the global communication headsets industry is expected to reach $13.7 billion by 2025. The growth is driven by the increasing demand for wireless headsets & speakerphones, the deployment of 5G networks, and the rising use of video conferencing among companies globally to facilitate remote work & reduce travel costs. In addition, wireless headsets are becoming increasingly popular for gaming & digital learning.

    LIVEY has been working towards setting the bar for Communication technologies with its mastery of electroacoustic. The Company’s in-house product design team aims to offer the new era in “Quality, functionality & affordable” product solutions and to be the best in terms of industrial cosmetics and engineering mechanics. Over the last 2 years of its inception, the company has established a local presence in the Asia Pacific region and plans to launch in more markets during 2023. This long-standing tradition of developing quality products is evident in their new line of headsets and hands-free units.

    Livey is backed by a strong team of reputable members with strong expertise in electroacoustics, and those who built an international reputation through legacy brands like Plantronics (Poly) in developing award-winning products.

    At LIVEY we are committed to providing our customers with the most innovative communication technology solutions available on the market. This global launch further demonstrates our dedication to creating powerful, affordable, and easy-to-use products and services that make workforce collaboration a breeze.” said – Sharad Jaiprakash, Co-founder. “With our innovative headset solutions and unrivalled quality, we at Livey are all set to compete with the legacy audio brands.” he further added.

    Livey’s new series of corded & wireless headsets are built with AI Noise canceling technologies and highly reliable hardware which offers maximum durability & comfort. A new range of Gaming headsets is also planned for launch during the first quarter of 2023.

    Livey headsets are currently available through its distribution partners in the United States, India, the Philippines & Latin American regions.

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  • Alice Blue records positive growth in Business

    Alice Blue records positive growth in Business

    Mr. Sidhavelayutham, Founder & CEO, Alice Blue

    Bengaluru (Karnataka) [India], January 4: A lot of people in 2022 who loved adventure sports opted out of it and entered the stock market instead. This is because, since the beginning of 2022, not just the Indian stock market but the global markets have been showing trends in all directions.

    2022 started with the pandemic; then it saw a war, Brexit, the Afghanistan invasion, recession, inflation, and again, the year is ending with a new Covid variant. All these global news had an adverse effect on the markets worldwide.

    Luckily Indian stock markets were the least affected compared to the other major markets. Although FII’s sold around 80% of what they invested in 2020-21 in India by June 2022, both Nifty and Sensex have shown almost negligible movement. This was all possible because the domestic investors or the retail investors had shown faith in the Indian Market.

    In terms of new clients, Alice Blue has had a steady 25-27% growth over the past two years. Similarly, the daily trades in all the segment has also seen a steady growth of 27-29% since 2020.

    The bond between Indians and gold cannot be overlooked. When it comes to gold trading, Alice Blue has experienced a 10-12% increase in Q2 compared to the previous two years.

    When everything is showing positive growth at Alice Blue, let’s take a look at the overall business turnover. Compared to 2021, Alice Blue has seen a 42% growth in its turnover in 2022. This has come despite the fact that the world is facing a recession and inflation is at an all-time high.

    Technically, Alice Blue is a stock brokerage firm, but it also believes in educating its clients and others about the concepts of the stock market, and hence the clients are now smart enough to know when to keep invested and when to trade.

    Alice Blue is an award-winning brokerage firm known for its BROKERAGE of Rs.15 for Intraday and F&O. If you have not yet opened a Demat and Trading account, now is your opportunity to take the first step toward financial freedom. Visit their website to learn about the work they are doing: https://aliceblueonline.com/ .

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  • 8 Best Urologists Share Advice on the Early Warning Symptoms of Prostate Cancer

    8 Best Urologists Share Advice on the Early Warning Symptoms of Prostate Cancer

    New Delhi (India), January 4: Here are some suggestions from the best Urologist to assist on how it is important to detect the early signs of prostate cancer.

    Dr. Himesh Gandhi, Robotic Uro-Surgeon and Laser Stone Prostate Specialist, Healing Hands Clinic, Navi Mumbai

    Prostate cancer is the most common cancer in men.

    When cells in the prostate begin to grow out of control, prostate cancer may develop.

    While early-stage prostate cancer is highly asymptomatic, advanced prostate cancer may cause symptoms such as burning or pain during urination. Difficulty urinating or trouble starting and stopping urination, more frequent urges to urinate at night, loss of bladder control, decreased flow or velocity of the urine stream, blood in the urine (hematuria), blood in semen, erectile dysfunction and Painful ejaculation.

    However, a large subset of patients with advanced-stage prostate cancer does not exhibit urinary symptoms. Diagnosing even more advanced stages of prostate cancer remains heavily dependent on PSA monitoring and the performance of a digital rectal exam.

    Dr. Waheed Zzaman, MBBS, MS(GEN SURGERY), MCh (Urology) DNB (UROLOGY), MNAMS.DIP LAP UROLOGY (Strasbourg, France), ROBOTIC UROLOGY TRAINING, ROSWELL PARK INSTITUTE, BUFFALO (NY, USA) – Director Urology  and  Renal  transplant, Max Super Speciality  Hospital, Shalimar  Bagh, NEW DELHI

    Prostate cancer develops in a prostate gland and is a slow-growing tumor that takes years to progress. The top signs of prostate cancer are trouble in urinating, blood in the urine and semen, bone pain, weight loss, and erectile dysfunction.

    Sometimes prostate cancer mimics enlarged prostate symptoms. Many patients are asymptomatic and present only with low back pain and weight loss. Early-stage prostate cancer may be curable.

    People should go for serum PSA screening at the age of 50 yrs and above. A DRE (digital rectal examination), an ultrasound, and a multiparametric MRI of the prostate, and based on all this, we plan for a TRUS-guided prostate biopsy. ROBOT-assisted Radical prostatectomy is the treatment of choice, and it is a minimally invasive surgery with less blood loss, early recovery and surgery with precision.

    Dr. Anubhav Raj, Consultant Urologist – Shubham Hospital, Jankipuram, Lucknow

    Prostate cancer is one of the leading causes of morbidity and cancer-related deaths in Western countries as well as India. Most of the time, it is diagnosed at an advanced stage, making it difficult to treat. It is necessary to know the early symptoms of prostate cancer, which are painful urination, poor flow, increased frequency, a sudden urge to void, or blood in the urine.

    If you experience such symptoms, especially after the age of 40, consult a urologist at the earliest opportunity so that he can diagnose your disease timely with a simple examination and tests and start the correct protocol-based treatment.

    Dr. Ketan DesaiMS (SURG), DNB (SURG), MCh (Urology) Consultant Urologist and Specialist in Robotic Surgery – Sir H N Reliance Foundation, Jaslok, Saifee, Bhatia & Wockhardt Hospital, Mumbai

    Nowadays, the detection of carcinoma of the Prostate has become widely available. Serum Prostate Specific Antigen is the tumor marker specific and highly sensitive for diagnosis, follow-up, and prognostication of the disease. It has become a standard test in most health check-up Programs, offered to most men above the age of 55 years or even earlier if an index patient is suffering from the disease in the immediate family. Early diagnosis of any cancer is highly pivotal in improving its cure rates and increasing the overall longevity of cancer-specific survival. In addition, we have novel minimally invasive surgical options like Robot-assisted Laparoscopic Radical Prostatectomy or non-invasive treatment options like External Beam Radical Radiotherapy or Brachytherapy in the successful treatment of early cancer of prostate.

    Dr. Varun Agarwal, MBBS, MS, MCh, DNB (Urology), MNAMS, FMAS, Fellowship in Robotic Uro-Oncology Agarwal Nursing Home, Navi Mumbai

    The prostate is an integral part of the male reproductive system. It’s about the size of a walnut, and if left unchecked, it can cause serious consequences.

    Prostate cancer represents the second most common cancer in men globally. If diagnosed early, the survival rate for prostate cancer is high. Most people with prostate cancer don’t have any signs or symptoms, but there are some changes in early prostate cancer that you may notice and should bring up with your doctor. Increased frequency of urination, especially at night, urine flow is weak or slow, painful or burning urination, blood in urine, and sudden stoppage of urine.

    Many symptoms may indicate advanced cancer, like bone pains, weakness in the legs, and paralysis. So it is vital to beware of all the signs and consult a urologist.

    Dr. Caranj S. Venugopal, MS, MCh (Urology), Urologist, Andrologist & Renal Transplantation Surgeon – Sakra World Hospital, Bengaluru

    Prostate cancer is the third most common cancer in India among males. As with any cancer, early detection and treatment is the key to curing cancer. Unfortunately, sometimes there are no symptoms, but a few of the warning signs we often ignore are pain or burning while urinating, a high frequency of micturition – especially at night, difficulty in starting urination, the sudden onset of erectile dysfunction, and blood-stained urine.

    People with a family history of prostate cancer should start getting screened for prostate cancer at least at the age of 50.

    Regular screening for prostate cancer includes a urologist consultation and examination, including a digital rectal examination, a serum PSA blood test, routine urine analysis, and an ultrasound scan of the prostate gland.

    Dr. Yusuf Saifee, Consultant Urologist and Kidney Transplant Surgeon, Saifee Hospital, Mumbai, Vishesh-Jupiter Hospital, Indore

    Prostatic enlargement (BPH) is a natural part of aging, like greying of the hair and wrinkles in the skin. So all elderly males above 50 years of age will have varying degrees of urine problems because of BPH, like increased frequency of urination, a weak stream, or peeing in stops and starts. Few treatment options are available for BPH, including medication and endoscopic or laser surgery. Although BPH is not prostate cancer, its symptoms are similar to those of prostate cancer. So if you are experiencing urine problems, discuss them with a urologist to rule out prostate cancer. Robotic technology has proved to be a boon for prostate cancer surgery. With robotic prostate cancer surgery, there is negligible pain and a quick return to work.

    Dr. Jamal Akhtar, MBBS, MS,MCH(Urology), Consultant Urologist and Uro-oncosurgeon – Saifee Hospital, Wokhardt Hospital & Breachcandy Hospital, Mumbai

    The prostate is a male accessory sexual organ located at the bladder neck. It has a crucial role in the liquefaction of semen and helps with fertility. A prostate cancer diagnosis is vital as its incidence and prevalence is increasing because of increased life expectancy. It is a very slow-growing cancer. Risk factor for prostate cancer involves family history and African American origin.

    The majority of patients are asymptomatic. Recent-onset LUTS symptoms may include increased urinary frequency, urge incontinence and dysuria, hematuria, hematospermia, retention, and erectile dysfunction.

    We recommend PSA screening for prostate cancer. For diagnosis important investigation – Prostate Biopsy, multipara MRI, PSMA PET Scan. Early diagnosis is necessary as it is completely curable in the early stages. So do not delay any recent onset urinary symptoms if you are above 50 or have a family history. Consult your urologist.

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  • Holidays Crowd launches new global destinations in its Travel Calendar 2023, aims for 5 lakh tourists

    Holidays Crowd launches new global destinations in its Travel Calendar 2023, aims for 5 lakh tourists

    Noida (Uttar Pradesh) [India], January 4: Holidays Crowd Pvt. Ltd, a leading travel company founded by Prince Mishra, has announced the launch of its travel calendar 2023, which includes some new and exciting destinations such as Vietnam, the Philippines, Europe, and Lakshadweep. In 2023, the company hopes to serve approximately 5 lakh holiday travelers from India to global destinations.

    Holidays Crowd, a Noida-based international travel company, has expanded its wings to Sikkim and Bali by establishing branch offices to capitalise on the huge potential of domestic and international holiday travel by Indian holiday travelers.

    The founder of Holidays Crowd, Prince Mishra, was bitten by the wanderlust bug in 2015 and wanted to do something unique and meaningful with his career. Mishra left his job as a Head of Operations in a private company to venture into the customasiable trips business for Indian holiday travellers to every corner of the globe.

    Mishra never imagined that one day he would be handling large group corporate trips and arranging their travel itineraries and other arrangements. Mishra has booked nearly 5 lakh Indian travellers around the world since becoming a “one-stop-service provider” in September 2018.

    Holidays Crowd was founded by Prince Mishra with the vision to provide an unforgettable vacation to customers at affordable prices. Mishra founded Holidays Crowd during his college days, and it was officially registered with the ROC in 2018.

    Holidays Crowd works on a sole mission: to provide their customers with excellent deals and services. The company believes that customers are kings, so they strive to provide them with high quality services at competitive and affordable prices. They work at Holiday crowd not for the money, but for the smiles on their customers’ faces.

    HC’s  trips are known for their crazy schedule and top-notch ground services, which is why they continue to attract new customers. Their trips, for example, had a 100% fill rate in 2018 and 2019. Many trips had to be closed down because they sold out so far in advance. Even more so! An estimated 85% of their customers are traveling with family, many of whom are on their honeymoon.

    “When they see our trips, many hotel managers and agents are perplexed” said Prince Mishra, founder of Holidays Crowd. “Holidays Crowd works on a sole mission: to provide their customers with excellent deals and services. The company believes that customers are kings, so we strive to provide them with high quality services at competitive and affordable prices. We work at Holiday crowd not for the money, but for the smiles on our customers’ faces”.

    Holidays Crowd is a one-stop destination for travel enthusiasts looking to explore and experience breathtaking destinations in India and abroad for a family vacation, romantic gateway, or solo adventure. It offers a variety of holiday packages that are 100% customizable to meet the needs of the customers, as well as an exclusive partnership with hotels and cab drivers.

    It was difficult to survive the pandemic. Even though the travel industry was hit the hardest by the pandemic, Holidays Crowd did its best to serve the public, citizens, and their valued employees. Throughout this trying time, the employees remained committed to the organisation and overcame every challenge that arose.

    Prince had no idea how this business would turn out when he first started it. However, thanks to his wise decisions and foresight, the company has grown to a family of 700,000+ and meets its annual goals ahead of schedule. This remarkable success is a testament to the entire team’s hard work and dedication, and it is an admirable achievement for any startup.

    The Holidays crowd is a one-stop shop for all travel requirements. Holidays Crowd is a leading Inbound and Outbound Tour Operator in India, with expertise in Dubai, Singapore, Malaysia, Maldives, Andaman, Thailand, Indonesia, Bhutan, Nepal, India, and other destinations. The highly trained staff understands the requirements of modern travelers. They specialise in, among other things, individual or group travel, beach vacations, honeymoon packages, and incentive tours. Our expert team offers you the most cost-effective solutions that have been meticulously designed through extensive research and effort.

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  • Neeraj Khanna, Founder and CEO, Oxper Martech, on the Current State of B2B Marketing

    Neeraj Khanna, Founder and CEO, Oxper Martech, on the Current State of B2B Marketing

    New Delhi (India), January 04: Leaders in the B2B marketing space have been jolted to a new reality. They have begun to realise how instant access to information changes the modern B2B buying cycle. Instead of being passive recipients of one-way communication, B2B customers are now in the driver’s seat, empowered and armed to the teeth with information.

    Today, we are in conversation with Mr. Neeraj Khanna—founder and CEO of Oxper Martech, who believes that instead of making them unwilling recipients of untargeted, untailored “broadcast” marketing, it’s time B2B marketers take a hyper-personalised approach to win over key accounts.

    Here’s what he has to say:

    1. So, there has been quite a buzz about how present-day B2B digital marketing is dead. Do you believe that to be true? What’s your take on it?

    Interruptive is not working anymore, attention spans have reduced drastically and ‘spray and pray’ is a sure shot recipe to disaster. Let me ask you a question: When was the last time you didn’t click on the ‘skip’ button on Youtube (given an option)? Those initial 8 pages of ads in a newspaper are more interesting than the news, or emails from credit card companies ever caught your fancy?

    Times have come to forgo ‘spray and pray’ for account-based marketing with highly resonating communications, snackable content and behavioural targeting. Along with this, the adaptation of present-day martech is a game-changer.

    1. You were helping leading organisations in the United States with B2B marketing using tech stacks. Why did you decide to come back to India and start a services agency of your own?

    Coming from an era of digital marketing where everything was on dial-up, helping a small astrologer to a large conglomerate, I have had vast experience with how things evolved. I realised in 2017 that B2B marketing really needed a paradigm shift—the way it was executed, which led me to establish my own production company, which we call ‘Oxper’ today.  An attempted failure at creating a proprietary B2B marketing stack resulted in immense insights, coupled with sensing a huge opportunity in the B2B marketing space, and got me back in India.

    1. So, as you mentioned that Oxper was initially formed as a product company. What made you take the agency route and become a service-oriented organisation instead?

    Ahh, the reason for Oxper branching out into a B2B marketing services agency is two-fold. Firstly, as I mentioned the adaptation of DIY tech stacks in India is very low. Secondly, after investing a year of time, energy, and resources into developing my own product, I realised that my talents are best utilised in helping B2B enterprises with their marketing initiatives. So, I formally re-incubated Oxper as a services agency in 2020.

    1. What is the significance of the name “Oxper” and how did you come up with it?

    ‘Oxper’ was born out of a phrase—Orchestrating Experiences. Our methodology, while acknowledging the customer journey, intends to make prospects imbibe a message at their subconscious level. The basic preamble of our approach is—neuromarketing, which has been in existence for a very long. While content consumption is at an all-time high, AI-powered stacks take a prospective customer from initial consideration to the moment of purchase through content orchestration.

    1. That’s interesting. Can you walk me through the USPs of your B2B marketing company?

    The differentiation we bring to the table is to leverage technology to build efficiencies in the execution process. Acknowledging the changes in human behaviour, along with understanding the ever-evolving B2B marketing landscape, we precisely target each account in an ABM play with highly-resonating, ‘snackable content’.

    1. How has the journey with Oxper been so far, and what are some marquee clients you’ve partnered with in the last two years?

    When we first started our operations, we were faced with intrigued yet resistant clients who stuck up for age-old B2B marketing conventions. Today, as we work with clients like—Airtel, Mahindra, John Deere, ECU Worldwide, Ion Exchange etc., who are known for their marketing prowess, we feel proud to have delivered them with exceptional results that could be a masterclass in modern B2B marketing.

    Lastly, Mr. Khanna revealed that he has some big expansion plans on the horizon. He left us with these parting words: “This is just a starting point for our agency. We have recently opened a head office in Dubai and are looking forward to spreading our wings in Europe and the U.S. as well.”

    To know more about Oxper—India’s pioneering agency that offers a full suite of B2B marketing services, visit their website – https://www.oxper.in/

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  • Thrise Consultancy Offers Powerful & Tailored Branding Solutions for Business Transformation

    Thrise Consultancy Offers Powerful & Tailored Branding Solutions for Business Transformation

    Chennai (Tamil Nadu) [India], January 04: Tamil Nadu-based leading consultancy firm, Thrise, empowers e-commerce businesses across the globe with tailored consultancy solutions to accelerate growth. Be it data-driven strategies to grow your business or performance market-driven advertisements, the team of experts at Thrise has the best strategies staged for every customer.

    In the past few years, e-commerce and e-tail have become essential factors in the success of modern-day businesses. Through strengthening the sales pipelines of businesses, and the best e-commerce and e-tail marketing solutions, next-generation marketing consultants such as Thrise are helping brands across India make history. They do so by supporting their customers in establishing an innovative and rewarding e-commerce journey.

    Thrise.in is an online platform that helps to rise and well-establish brands with tailor-made consultancy solutions for business transformation. The consultancy agency that set foot in the marketing industry as a two-person company in 2020 today counts as a leader in consultancy solutions for businesses in India. The consultancy firm prides itself on its highly professional and counteractive team, helping thousands of brands make it big in the industry. What makes them unique is their expertise in online and offline channel marketing and analysis for framing tailored branding strategies.

    The importance of e-commerce solutions and their positive impact on businesses is quite undeniable. For companies to draw better revenues and maintain their market positioning in the coming years, adapting to the latest market trends is crucial. While large companies must adapt to the newest technologies, modern e-commerce solutions are the need of the hour for every business as it acts as an equalizer.

    “We know what brands need to achieve inevitable success in the digital economy. And, we plan on offering them more than they could ask for through the best retail trading and the brand-building solution they will need to win,” said Balasubramanian VA, a visionary entrepreneur himself and the Founder of www.thrise.in. “The future of e-commerce is here, and with the right data and analytics, the best e-commerce solutions will help you grow your e-commerce revenue massively,” added Rajeshkumar R, the Co-Founder & Executive Director of Thrise.in.

    The Founder of the trusted consultancy firm, Balasubramanian VA, has been catering to the e-commerce market in India for over a decade now. He has helped thousands of D2C brands and small and medium businesses launch and grow their monthly revenue online. Apart from being the Founder of his Chennai-based consultancy, he is also the Managing Director of Arivar Retail Private Limited, a renowned Chennai-based distribution partner. He has been actively practising as an expert consultant in e-commerce and digital commerce domains for a long.

    Balasubramanian VA has completed his Master in Business Administration from the reputed Indian Institute of Technology in Madras. He is a B.E. in Electronics and Communication from the College of Engineering Guindy in Chennai. Be it courses in e-business strategies to IT consulting, and he has done it all. As the Founder of Thrise.in, his main objective is to assist his customers with performance-oriented solutions and tie-ups for impeccable brand growth.

    The Co-Founder and Managing Director of the acclaimed consultancy agency, Mr. Rajeshkumar R, has also made a name for himself regarding team handling, business development, and business strategy skills. From serving as an advertising intern at FAME Advertising to the Co-Founder of Thrise.in, his journey has been fascinating yet full of hurdles. His proficiency in advertising, sales management, and consultancy has aided thousands of small businesses in framing competitive strategies through in-depth analysis of the internal industry, external industry, and macro trends for business success.

    Mr. Rajeshkumar R has completed his Master of Business Administration degree from the well-known Vellore Institute of Technology. He is a Bachelor of Science in Computer Science from the A.V.V.M. Sri Pushpam College, Poondi. As the Co-Founder and Executive Director of Thrise.in, his goal is to support small businesses in conceptualizing and implementing profitable strategies through the timely identification of threats and opportunities.

    Learn more about Mr. Balasubramanian VA, Mr. Rajeshkumar R, and their company through the social media links mentioned below.

    Website: www.thrise.in

    Email: support@thrise.in

    Facebook: https://www.facebook.com/rbsortinghat/

    Instagram: http://instagram.com/thrise_rbsortinghat

    LinkedIn: https://www.linkedin.com/company/rbsortinghat/

    https://in.linkedin.com/in/balasubramanian-va-91797b27?trk=org-employees

    https://www.linkedin.com/in/rajeshkumar-r

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  • Ezulix Software Helping Businesses Achieve Greater Success

    Ezulix Software Helping Businesses Achieve Greater Success

    Jaipur (Rajasthan) [India], January 04: “Jaipur, Rajasthan, is considered one of the prestigious education hubs in the country. Students from different states come here to study and find jobs in metropolitan cities like Banglore, Noida, Delhi, etc., which helps in benefitting the different state-based companies with our students, which is not ideal for the economy of state Rajasthan”, says Mr Arvind Saini & Mr Mahesh Kumar, the founders of Ezulix Software Pvt. Ltd.

    “Dreams are not Achieved; they are Built.”

    Starting from scratch, our path to success has had many ups and downs. Beginning as a brand name, Ezulix planted the quality seeds of an organization that offered software development services. From all the pandemics the world has gone through, we stood on our terms and never stopped providing what’s best for a business to enhance. This is why we are standing as a strong tree in the Marketplace.

    We at Ezulix are a team of professionals that leads businesses to reach unmatchable heights. Using our experienced business analysts, database experts, programmers and project management team, we assure to get your desires fulfilled. Our main goal is no more delays and errors in the project, consisting of quality in every aspect. Our professionals look into every aspect of business and help provide leadership.

    Key of our Success – Our Team 

    Starting from 2015, we have been in tough competition. Despite the hardships we faced, client satisfaction has always been our motive from the beginning. The company’s founders, Mr Arvind & Mr Mahesh, have kept the essence of working alive in team members through different recreative projects in and out of Jaipur’s newly built office premises. Even though they both were working in Delhi based IT firm together, as a developer and digital marketers, respectively. Once, they both had an idea of establishing an IT firm along with the natives of the state. This idea aimed to engage qualified human resources from every corner of Rajasthan and present Jaipur as one of the foremost IT hubs in India.

    The company holds a good grip in all IT sectors, from web, mobile development, and graphic designing to digital marketing and security services. Certainly, it provides solutions to all varied issues faced with the help of our professionals.

    Ezulix is a hub of well-experienced professionals working in different departments. From development to support, all will be handled under one roof: Business Development Department, Accounts Department, Development Department, Digital Marketing Department, and Support Department.

    Professionalism bind with Recreation 

    The company periodically plans events to empower the students to get maximum employment in the state. Recently they had a placement drive in RIET, a leading college for engineering and technology in Jaipur. After this, the company partnered with an institute to award the regional artists of Rajasthan. This event was held at the Pink City Press Club, Jaipur. The founders offer several activities to keep the team members together and induce friendly relations. These recreational activities are held every second and fourth Friday monthly.

    Training and Internships

    If you are a software enthusiast and wish to join a team of professionals. Well, Ezulix provides the platform to discover the top-most training courses. Get yourself enrolled fast and lead to an enlightened journey to IT services.

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  • Global Capital Markets Ltd Plans Expansion

    Global Capital Markets Ltd Plans Expansion

    New Delhi (India), January 4: BSE and CSE (Kolkatta Stock Exchange) listed, Global Capital Markets Ltd, an NBFC, traditionally engaged in the business of investment in shares and securities and providing finance has Informed the Exchange that it is planning to expand and Board had discussed about entering sector of Bills Discounting which would be either anchor/shipper lead model or transportation led model which would focus on small ticket sized loans ranging from Rs. 2 lakh to Rs. 25 lakh.

    The Board has also discussed about entering Gold Loan Financing sector, wherein it would engage in financing against Gold to small retail borrowers.

    Recently, the company has also expanded its activities into Real Estate and Software Sector.

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  • A decade of direct mutual funds: Investors amass 1000s of crores of extra returns by saving on commissions, says ET Money

    A decade of direct mutual funds: Investors amass 1000s of crores of extra returns by saving on commissions, says ET Money

     Investors on ET Money alone have created an extra wealth of Rs. 183.1 crores in just 4.5 years.

    New Delhi (India), January 4: Direct Mutual Funds officially completed ten years of existence on January 1, 2023, allowing Indian investors to earn 1% more than regular funds by saving on commissions. To mark this occasion, ET Money, one of India’s largest wealth tech platforms that helps Indians manage more than Rs.30,000 crores of mutual fund investments, has released a study that shows this landmark reform’s impact on investors’ wealth.

    The study indicates that Indian investors who opted for direct mutual funds in the last 10 years have collectively earned thousands of crores in extra returns. The results are based on the analysis of return differences between direct and regular plans for both SIP and lumpsum Investments for key Equity, Debt, and Hybrid categories.

    The study found that, on average, a Rs. 10,000 SIP in Direct Equity Funds started a decade ago resulted in a corpus of Rs. 28.1 lakhs against Rs. 26.6 lakhs in regular plans, thereby earning an extra Rs.1.5 lakhs. A lumpsum investment of Rs. 5 lakh at the same time delivered an average of Rs.21 lakhs in regular, whereas Rs. 23.09 lakhs in direct plans, earning an extra Rs.2.09 Lakhs or 10% extra returns.

    The funds in the Hybrid and Debt categories, too, created an excess wealth of 6% and 3% for SIP and 11% and 6% for lumpsum investments.

    The impact of these excess returns has resulted in over Rs.183 crores of extra wealth for investors on ET Money alone in 4.5 years since it started offering Direct Mutual Funds on its platform. And with around Rs.18,16,920 crores (45% of the Indian Mutual Fund industry’s AUM) in Direct Plans, the total money saved on commissions and thus added to the returns of Indian investors would have been 1000s of crores.

    As per ET Money, the top 5 AMCs in terms of extra wealth created on its platform are – Axis Mutual Fund, Mirae Asset Mutual Fund, Quant Mutual Fund, Kotak Mutual Fund, and ICICI Prudential Mutual Fund.

    Top 5 Extra Wealth Creators – AMCs 
    AMC Name Extra Returns Generated (in crores)
    Axis Mutual Fund 34.82
    Mirae Asset Mutual Fund 24.16
    Quant Mutual Fund 16.90
    SBI Mutual Fund 11.58
    Kotak Mahindra Mutual Fund 10.14
    ICICI Prudential Mutual Fund 10.08

    On completion of this industry milestone, Mukesh Kalra, Founder & CEO of ET Money, said, “Direct plans remove the bias of commission and its introduction has been the single most effective initiative to curtail miss-selling in the MF industry. We feel privileged to be one of the first platforms to help Indians access direct investment plans at scale. Through the use of powerful decision-making tools and hyper-personalized investments via Genius, we aim to significantly enhance the wealth-creation journeys of our users by compounding returns and increasing additional returns from Rs 183 crores to at least Rs 1,000 crores over the next 5 years.”

    ET Money started in 2016 with a mission to simplify the financial journey of new-age Indians. Today, over 10 million users from more than 1400 cities trust ET Money with over Rs. 30,000 crores of their investments. Over Rs. 600 crores of additional money is invested through ET Money every month, with a SIP processed every 2.5 seconds on the platform. Their latest offering, ET Money Genius, allows investors to access personalized investment strategies across mutual funds and stocks. Through this membership, they are building India’s largest financial subscription that provides superior investment advisory, completely aligned to investors’ interests, at a fraction of the cost.

    Website link – https://www.etmoney.com/

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