Tag: Business

July 8: Leading digital health platform, RaphaCure has emerged as the largest diagnostics service provider in India, with more than 270 centres offering various pathology tests after the company’s strategic partnerships with diagnostic labs across India. The tie-up has already helped in serving the needs of patients in the tier-III cities and is a gateway to the North-Eastern Region of India and is expected to increase further.

Under the strategic tie-up, RaphaCure will now manage the diagnostics business of partners in all its 270 plus clinics. This is likely to provide a great fillip to RaphaCure’s reach in the burgeoning diagnostics space. Now, around 25 lakh users of these diagnostic centres in more than 300 cities and 18,000 pin codes will get benefitted from RaphaCure’s digital platform.

RaphaCure (Cure and Care Primary Private Limited), with its marquee client base and presence across India, will now be a dominant player in the growing diagnostics space. While its user base is likely to grow by 20 times, top-line growth is expected to be 200 per cent in the near term. This tie-up will further enable RaphaCure to offer care beyond the metro cities and be able to create a wider ecosystem for serving the community better.

The market size of the diagnostics industry is estimated to reach $32 billion by the end of 2022 and is likely to grow at a CAGR of 11 per cent in the next five years. The diagnostics segment is also one of the most profitable segments of the Indian healthcare industry, with a net margin of 25-30 per cent.

Commenting on the strategic partnership, Founder and MD of RaphaCure, Jeyakumar, said,” Importance of preventive healthcare through early diagnosis has increased manifold during this COVID pandemic. We are excited to partner with different diagnostic chains who are regional players in providing technology-led, affordable diagnostics services to users across the country that will further strengthen the preventive healthcare ecosystem.”

The diagnostic business reach is further strengthened with the ability of RaphaCure’s ecosystem of 1000+ Phlebotomists who extend the last mile reach and provide a seamless and painless home collection of samples, and the reports are delivered to their inbox. The hybrid act of premises and online ensures the patients are the true winners.

About RaphaCure:

RaphaCure is a leading healthcare management company in India that provides a host of services, including telemedicine, diagnostic tests, COVID care, domiciliary care and wellness solution to individual patients and corporate firms. It has developed a hybrid service model comprising both online and on-premises to serve people at their nearest pin codes. Headquartered in Bangalore, the company has tie-ups with more than 1,500 hospitals across India. It also counts more than 250 marquee corporate houses as its clients in the wellness services segment.

 For more information, contact us:

Nanda Kumar Head- Marketing,

RaphaCure

Email: nanda@raphacure.com

www.raphacure.com   

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Starting from Surat, the company has established an extensive network even before opening its showroom to ensure customers face no hassles.

The company is also appointing mechanics and garage owners as its agents and providing them with an opportunity to earn extra money.

Surat (Gujarat) [India], July 8: The popularity of Electric Vehicles (EVs) is on the rise. Gujarat is a leader in sales of electric vehicles in the country, while in Gujarat, Surat is way ahead of other cities. To ensure EV owners can access service and repair easily, Vani Moto Private Limited has embarked on a journey to establish EV service and repairing centres in different cities. Apart from EV manufacturing and sales, Vani Moto is the only company in the country set up a network of EV service and repair centres.

In Surat, the company has established its network and also provided special training for mechanics and garage owners.

Sharing more details, Vani Moto’s Director Jenish Shah said, “Many companies have forayed into the EV segment due to rising interest. However, most of them are interested only in increasing sales. They set up just one or two service centres, which means vehicles do not get serviced or repaired in time, and vehicle owners have to face several hassles. We want to ensure that our customers do not face such problems, so we are rolling out an extensive service and repairing network for EVs in various cities, even before opening our showroom.”

He informed that Vani Moto has established a network in Surat before opening its showroom. The company has also reached out to mechanics and garage owners and associated with them to ensure seamless service and repair offerings to vehicle owners.

“We are providing them special training for servicing and repairing electric vehicles. We will also appoint them as our agents. This way, they will have an opportunity to earn extra money,” added Mr. Shah.

For more information, please visit http://www.facebook.com/vanimotoindia

http://www.instagram.com/vanimotoindia

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Mumbai (Maharashtra) [India], July 7: Pavan Java Studio is a Mumbai-based design agency that converts ideas into effective and compatible content for digital consumption. The studio is focused on creating marketing solutions for brands and services to emphasize their presence in the market. They excel in developing brand identity, marketing communications, designing creative campaign(s), and digital marketing initiatives. All formulated to help brands gain consumer mind space where competition already exists.

The agency thrives on the growing insights from its creative geniuses, which make for an exceptional team. The studio’s creative team ensures it is constantly exploring and staying ahead of the curve to deliver brands and start-ups a desired presence in the market. What drives the team is to add value to the brand, leaving an indelible thought in the audience’s minds.

The digital revolution has brought about a dynamic change in how the markets function. While the pandemic disrupted businesses, most have adapted to the digital way and its impact. It has become more important in today’s market to harness this advantage to elevate businesses to a more profitable stance. The studio’s management approaches respective clients with strategies for impactful solutions, making branding an individualistic experience.

“Digital technology has changed the face of business. Open any app, and there is tailored advertising based on the consumer. Given this, where the consumer is bombarded with multiple ads, directly or indirectly, it is imperative that the content sets the product or service apart and leaves a positive reference. The foundation for agile marketing often requires a single, unified organisational view of the customer. At Pavan Java Studio, our aim is to provide the best-in-class creative idea/s to empower a brand’s identity and create a holistic impression in the audience’s minds,” said Pavan Java, Founder and Chief Creative Strategist, Pavan Java.

One such project launched during the pandemic is Rivaara Labs, which has penetrated multifold in the last 17 months with the chain of 10 RT-PCR Labs in India and aims to 50 more in upcoming years. The strategy and communication are thoughtfully tailored and supported by eye-catching creatives. The digital strain imparted by Pavan Java Studio has enabled the brand to foster requisite growth and achieve the target of 7-digit revenue by Feb ‘21, as it has advantageously steered the brand identity and communication.

SydDaftary, Director, Rivaara Labs, commented that “Pavan Java Studio has been great in their turnaround and creative solutions to our marketing needs. Their ideas have synergised with our objectives from the identity to digital communication strategy. ”

They thrive on curiosity and take inspiration from life experiences that lead them in this ever-changing marketing world, always happy to chat over a cup of coffee and grilled cheese.

 For more information, visit https://www.pavanjava.com/moleculardiagnosticslabs

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Akaash Ramakrishnan,  Co- Founder & COO, AdSkate

July 7: The global economy is in entering into a recession state. Recently the S&P 500, the stock market index for the top 500 performing companies in the United States, confirmed that the market is in a bear market state. The United States is currently the world’s largest economy and they are going to try the nation from slipping into a recession state. To do this the United States Federal Reserve is going to push for higher interest rates which would potentially lead different world economies into a state of pandemonium. The market has fallen for the past week straight leading to a frenzy. The S&P plummet by 21.8%. Experts are expecting people’s purchasing power to diminish over time. All of this sounds grim for the digital marketing industry.

Let us take a deeper look into how the looming global recession is going to potentially affect the digital advertising ecosystem. During the peak of the pandemic, ad-buying had increased by 38% compared to the previous year (2019) but in 2022 a deceleration in terms of ad buying is visible. A massive reason for the deceleration in advertising ad spend is because China accounts for 20% of ad spend and the ongoing war in Ukraine has had an adverse effect too. According to a recent statistic by GroupM e-commerce sales grew only by 6.7% in 2022 compared to the previous years. This has been the slowest growth rate noticed in the e-commerce industry since 2020. Additionally, GroupM predicted that consumer price inflation is going to soar upwards of 7%.

Despite these turn of events, the large agencies Zenith, MAGNA, and GroupM recently released their mid-year reports and all of them have noted an increase in their advertising spend for 2022. This provides hope to brands and advertisers of all sizes. Zenith is predicting a $33 billion increase in advertising spend across different digital platforms. Online advertising on OTT (Over-the-top) and CTV (Connected TV) is a big growth factor for a lot of agencies and brands. It is predicted that global advertising expenditure on online video advertising is to rise from $62 billion to $94 billion by 2024. The advertising industry has severely decreased its spending on TV ads this is because the younger generation is engaging more with different OTT platforms. Concurrently, advertisers find it easier to measure the success of campaigns on CTV and OTT compared to traditional TV.

Another space where advertising expenditure is set to increase is podcasting and online radio. It has been a market that has not been completely tapped into yet. MAGNA, the ad giant, claims it will be increasing its spending by 5.7% in 2022 on audio advertising. Additionally, MAGNA is forecasting its advertising revenue will grow by 9.2% in 2022. Along with CTV and OTT, out-of-home advertising is expected to grow as people are beginning to travel and spend more. In other words, brands are cramming to get their ads up on different types of OOH ads.

In India, the advertising budgets for 2022-2023 are said to increase by 20% despite inflation being around the corner. Companies like Maruti Suzuki are said to increase their advertising budgets through the remainder of the year. Large FMCG companies are increasing their pricing and passing on the cost to the consumers ensuring they are protected at all times. A number of companies in India would want to ensure that they can keep their expenses low during the inflation period.

A different aspect to also keep in mind is that all the major advertising agencies, trading desks, and global brands are at a critical junction given that Google is set to depreciate its cookie-based targeting by 2023. Audience-based targeting tools are going to be sunset and brands are on the hunt for other alternatives. Budget allocations need to be made for market testing and product fit to ensure that it will yield the best results. With the impending inflation, advertisers need to ensure that they are able to safely carry out their day-to-day operations as per normal.

Only time will tell whether brands, advertisers, and ad tech companies are able to make it through the inflation period unhinged.

By  Akaash Ramakrishnan, Co-Founder & COO, AdSkate

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July 7: One of the well-known names in selling machinery parts and engines has to be Gupta Agencies. Having started out by selling diesel engine and generator manufacturing, today the agency boasts of world-class construction machinery, diesel engine, generator sets, petrol & gasoline engines. Due to the increased demand and boom in the real estate business, the company made the switch accordingly. It also began to include other kinds of machinery and equipment parts manufacturing businesses, giving them the impetus to expand their collaboration to different sectors. Asha Goyal, the founder of Gupta Agencies, knew how to beat the competition by making a visionary investment in the trending technologies and making their products innovative as required by the customer. It is one of the reasons they have been able to sustain their position of being at the top of the manufacturing industry.

Over the years since their agency’s establishment in 1992, Asha Goyal, who is also the founder, worked very hard to ensure the agency’s capability of staking claims not only in the Indian market but also in garnering a stronghold in the overseas regions as well. The firm has pioneered its way into China, US, & UAE markets with sheer tenacity and quality assurance. The Gupta brand has gained worldwide recognition and value with increased demand for its machinery and equipment parts. Their credibility in making flawless engines and spare parts has allowed them to reach out to top brands and be their supplier for years.

Gupta agencies have focussed on keeping their customers satisfied with efficient quality management and on-time delivery. Moreover, they have a dedicated customer helpline 24/7, providing every query and support hassle-free. With a wide outreach in India, they currently have four centres in various parts of India (Hyderabad, Secunderabad, Bangalore, Kota) and three international offices. Asha Goyal has given the Gupta agency the required exposure for it to gain a wider audience and appreciation. In the year 2005, they decided to expand their reach and began exporting their machinery to various parts of the world.

In 2008, Gupta agencies were able to manufacture spare parts for RO system water purifiers and export them to other countries. Slowly and steadily, they have been accomplishing their stronghold in the engine and spare parts manufacturing industry. And this allowed them to gain customer loyalty, and their products got accepted in the market. With their foray into construction machinery in 2010, there was no looking back. Asha Goyal has always been at the forefront to ensure that Gupta agencies gained the right momentum for their brand to be recognized in seven countries of the world, which became a turning point for their business to venture into national and international brands.

When the agency first ventured into making diesel engines, they had no inkling that one day they would be the world’s leading manufacturers and surpass all other competitors. Since they believe in utmost quality, their products are ISO certified and undergo 17 parameter quality checks certification making their equipment one of the best before reaching the actual customer.

Gupta Agencies has more than 1 crore satisfied customers, and numbers are gaining day by day. The popularity of Gupta agencies has risen through social networking, which has worked in their favour, and they don’t require advertising to gain attention.

Currently, Gupta agencies have stocked up on every category ranging from the smallest part of the equipment to even the biggest construction machinery in their latest versions. A customer will find this all under one roof. With their experience in equipment manufacturing over the years, they have understood the requirements of the construction industry fully well. Gupta agencies have started manufacturing concrete mixers and lifts, which are essential for every construction site.

Gupta agency has been able to score big because of their interpersonal equation with dealers and customers. They have maintained an excellent dealer relationship, developing a bond as a partner. Their most significant asset, however, is bringing the latest technology to the fore. It enables them to stay ahead of the competition at all times.

Website: www.guptaagencies.online

Connect on Facebook

Toll-free no: 1800 120 2142

Mail: info@guptaagencies.online

WhatsApp No. 8125356056

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New Delhi (India), July 7: Delhi’s No. 1 pet care store, The Pet Point has recently launched one of the biggest online pet stores to provide its customers with the ease and convenience of online shopping for pet foods and other products. The newly launched eCommerce website is fully equipped with 1,000s of pet products, including accessories, toys, food, snacks & treats, grooming products, clothing & bedding products, and many more from both national and international brands. The Pet Point also offers prescription pet medicine and pharmacy products. Pet parents can now shop genuine and 100% safe pet products using the online store from the convenience of their homes.

The Pet Point is the largest pet retailer in Delhi that has been serving the city’s pet parents with every kind of pet care service for almost 20 years now. In fact, The Pet Point is a well-reputed pet grooming service provider with top-end pet grooming and salon services in Delhi. This one-of-its-kind comprehensive pet care brand is the brainchild of Akshay Mahendru and Karan Mahendru, who started this brand identifying the absence of a fully-fledged and one-stop pet store in Delhi. Today, The Pet Point has multiple physical stores in the city, including at the locations such as Rajouri Garden, Punjabi Bagh, Dwarka, Rohini, Rajender Nagar, and Defence Colony. The company is on the mission to open 10 stores by the end of this fiscal year.

Talking about the launch of their eCommerce website, The Pet Point Founder Akshay Mahendru shares, “In the post-pandemic world, there has been a surge in pet ownership and increased consumer awareness around pet care products and services. In fact, India’s pet population is estimated to be 28 – 29 million. In this scenario, The Pet Point strives to cater to all kinds of pets’ needs to ease the lives of the pet parents. Our eCommerce site will bring a wide range of pet products from national and international brands within reach of the Indian pet owners. For us the business has never been a luxury one. We have always believed that having a pet should not be a luxury but a privilege that every human on the planet should have. Our stores have always been designed in the same way. They feel luxurious and are affordable for everyone.”

The Pet Point grooming salons are a popular destination for the pet parents of Delhi to allow their pets to enjoy quality time in a comfortable environment. The salons are equipped with advanced grooming equipment and professional groomers & staff to deliver world-class grooming services. They also have waiting-lounges with live TV for owners. Moreover, they provide a complete package of health and wellness care for pets with a 100% satisfaction guarantee.

The brand has worked with several celebrities and public figures like Hardy Sandhu, Dharmendra, Yogi Adityanath, and many more. With its online store, The Pet Point is ready to become a household name for every Indian pet owner.

For more details, visit their websites:

Shop- www.thepetpoint.store

Book grooming appointment- www.thepetpoint.in

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New Delhi (India), July 7: Following her iconic red-carpet appearance at the 2021 Met Gala, Hyderabad-based philanthropist, businesswoman and fashion icon Sudha Reddy will grace the Paris Haute Couture Week that is being conducted from 4 -7 July 2022.

After Delhi-based couturier Rahul Mishra became the first Indian designer to have been invited by the committee of the Chambre Syndicale de la Haute Couture in 2020 for his first-ever haute couture show, the wife of Hyderabad-based billionaire Megha Krishna Reddy follows suit as the first celebrity from South India outside of the film industry to represent India on the front row in 2022. The appearance will mark her debut at the prestigious haute couture showcase this year.

Striking the balance between European luxury and Indian heritage, Sudha has handpicked haute couture looks from Christian Dior, Balmain, Chanel, Ralph & Russo, Balenciaga, Carolina Herrera, Jenny Packham, Versace, Alberta Ferretti, Armani, and Giambattista Valli, accessories by Judith Leiber, Hermes, Dolce & Gabbana and will be adorned with bespoke fine jewellery by Ghanasingh Be True, Shree Jewellers, and Shree Raj.

Striking the balance between European luxury and Indian heritage, Sudha haute couture ensemble for her maiden outing will ooze avant-garde allure featuring names such as Christian Dior, Balmain, Chanel, Ralph & Russo, Balenciaga, Carolina Herrera, Jenny Packham, Versace, Alberta Ferretti, Armani and Giambattista Valli, accessories by Judith Leiber, Hermes, Dolce & Gabbana and bespoke fine jewellery from Ghanasingh Be True, Shree Jewellers, MBJ Sons and Shree Raj, propelling local ateliers into the global limelight.

Sudha Reddy confirms, “The artistry and expertise behind Paris Haute Couture Week make up one of the world’s great creative endeavours and I’m incredibly excited to have been extended this gesture. Highlighting the rich artistic lineage of India will be my core agenda during this visit. The inclusion of Rahul Mishra in Paris Haute Couture Week is a mark of India being an integral part of the ever-evolving landscape of haute couture. The craftsmanship from India needs to be celebrated at every stage.”

In addition to attending the Christian Dior, Rahul Mishra, Giambattista Valli, Alexandre Vauthier, Armani Privé, Zuhair Murad, Rami al Ali and Fendi shows, Sudha has also accepted invitations to private dinners hosted by the some of the most exclusive luxury maisons

Her global entourage and glam team also unite the very best of Indian talent and much sought-after international names such as Mumbai-based fashion photographer Rahul Jhangiani and Danish-born makeup artist Charlotte Willer, Zimbabwe-raised session hairdresser Peter Gray, and New York-based celebrity stylist Ise White.

Sudha Reddy’s attendance at Paris Haute Couture Week cements her status as an international force in fashion, after being the only Indian and first Hyderabad origin celebrity to be invited to the prestigious Met Gala in 2021. Yet the illustrious industrialist is most beloved for her endeavours in philanthropy and empowerment.

The humanitarian who leads with her heart helms the corporate social responsibility initiatives of Megha Group Of Industries driving several social impact projects across India, while the eponymous Sudha Reddy Foundation aims to support women and children focusing on affordable healthcare and accessible education.

Her extensive charity work includes a collaboration with Elizabeth Hurley to campaign for the Breast Cancer Research Foundation, Paris and working alongside American actress Eva Longaria to raise awareness about children suffering from chronic diseases at The Global Gift Gala.

Amongst Sudha’s awards and achievements are the Champions Of Change Award by the Telangana Government 2022 and the Young Indian Women Achievers Under 45 Award at Young FICCI Ladies Organisation (YFLO) in 2021.

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Hyderabad (India), July 7: Lifespan Private Limited has got an approval from Department of Ayush (Government of Telangana) for carrying out tests for the identity, purity, quality and strength on the Ayurvedic, Siddha or Unani Drugs, Raw Materials and Finished Products. It becomes the first NABL (National Accreditation Board for Testing and Calibration Laboratories) approved lab in Telangana.

The certificate was handed over by Hon. Director Ayush (Govt. of Telangana) Dr Alagu Varshini, IAS to Dr. Narendra Ram Nambula CMD of Lifespan Private Limited.

Speaking on the occasion Dr Alagu Varshini said that post covid entire world has understood and acknowledged the importance of good health. It is also evident that Ayurveda plays a very important role in boosting the good immune system. She further expressed her happiness for Lifespan Private Limited in getting this certificate of approval for becoming authorized agency to test the Ayurvedic, Siddha and Unani Products. She also put a special word of acknowledgment to Dr. Narendra Ram Nambula for his work and vision in taking Ayurveda on global platform.

Dr. Narendra Ram Nambula while speaking on the occasion said, I am very much happy regarding the approval from Dept. of Ayush, Government of Telangana. Our company’s main aim is to make organic products using natural ingredients which will benefit everyone. After getting this approval Lifespan will be one of the sole agencies in Telangana state which can test the authenticity of any Ayurveda, Siddha or Unani products. He further said with this license Lifespan has achieved a milestone of joining the elite club of the companies in India who have got a nod from the Ministry of Ayush to conduct all tests related to identity, Purity and Strength of the Ayurvedic, Siddha and Unani products.

Dr. Narendra Ram Nambula put a special word of his gratitude and thanked Hon. Minister of Health Sh. Harish Rao and Hon. Director Ayush (Govt. of Telangana) Dr Alagu Varshini.

Lifespan Private Limitedis one of India’s largest manufacturers of Ayurvedic, Nutraceutical, Herbal and Personal Care Products. The manufacturing facility of the company is situated in Siddipet District of Telangana and is built according to USFDA standards.

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Mumbai (Maharashtra) [India], July 7: Mumbai-based 1 Finance, a reimagined personal finance institution, announces the appointment of Manju Dhake as Vice President – Insurance, who is responsible for setting up the insurance advisory practice and strategic planning of the organisation for business excellence. Manju Dhake has a vast experience of 21 years of working with insurance companies, in both manufacturing and distribution. At 1 Finance, Manju Dhake is in charge of translating the conventional or traditional insurance industry practices into new-age solutions which will be customised based on the need based approach model of customers by creating and managing digital platforms. Her role is critical for managing insurance product integrations with internal and external stakeholders with the aim to ultimately lead to optimal customised offerings for the customer. She will be part of the 1 Finance lab’s core team which is working on setting new and transparent metrics in the insurance industry to enable individuals in the assessments of every available insurance product in the country, in one place.

Manju Dhake has attained a Fellowship in Insurance (FIII) from the Insurance Institute of India, ICWA from the Institute of Cost Accountants of India, and Post Graduate in Commerce from the University of Mumbai. She has worked with companies such as 5nance.com, ICICI Prudential Life, HDFC Life, Sushil Insurance Brokers, and L&T Finance where she has experience in the formulation of business strategies, liaising with the regulators and insurance partners, thereby contributing to the growth of the insurance businesses.

Keval Bhanushali, Co-founder & Chief Executive Officer, 1 Finance stated, “Insurance is the most mis-sold product in India. In an internal research conducted by 1 Finance, we found that at least 80% of MNIs in India who were sold insurance products later discovered that many important facts and information were either hidden or wrongly explained to them. We are on a mission to stop mis-selling in financial services in India. Taking the biggest problem first is our DNA. We are confident that Manju will be able to drive this change through 1 Finance labs. Customers need to be protected from mis-selling that can exacerbate their overall financial situation.”

Manju Dhake, Vice President – Insurance, 1 Finance mentioned, “It is a privilege to be associated with a financial institution that is focused towards the financial health of the customer. This is essential for the financial growth of not only the customer but also their families. I am pleased to become a part of the 1 Finance team, which is on a mission to eliminate the financial stresses of people when it comes to complex financial products. It really takes a deep thought process when you say upfront that you are not here to sell and generate revenues but to create value for customers by reimagining the personal finance space. The overall objective of my role is to create awareness by the right advisory engine, as an enabler for decision making for the customer and build processes to simplify the entire insurance journey for customers thereby contributing towards increasing insurance penetration.”

1 Finance Private Limited is a reimagined personal finance institution that offers qualified, unbiased, and hyper-personalised advisory on one’s personal finances including but not limited to assets, liabilities, income, expenses, and insurance.

The Mumbai-based company is backed and mentored by marquee investor Marwadi Chandarana Group, established in the year 1995 and marking its prominence in the higher education sector with Marwadi University, in retail financial services by Marwadi Financial Services, and with algorithmic, and high-frequency trading with Marwadi Chandarana Intermediaries Brokers Private Limited (MCIBPL).

1 Finance is the first of its kind ecosystem offering financial planning and advisory solutions to the emerging affluent individuals of India.

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1.How did Lee & Nee come about?

Lee & Nee was started in 1989 by Mr. S. M Gupta. He is a Chartered Accountant who took a computer course in NIIT organized for Chartered Accountants. After he did the course, he realized the tremendous benefits of computers. Computers weren’t common back then, but he understood that the potential of software could transform any business. He thought it was a good opportunity for the Indian industry to rise & shine. That’s what inspired him to start this company.

2. You have a varied educational background. You were pursuing chartered accountancy, and you shifted to international marketing. Is it beneficial while making business strategies?

Any business has three pillars for it to run successfully: technology, Sales and Finance. I gave high priority to Finance while I completed my C.A. degree. Then I took a two years course from NIIT to upgrade myself with the latest technology to head a technology company. What was missing then was Sales and Marketing. We all know that the U.S. is the best for Marketing; hence, I went to the University of Berkley in the USA to get a Diploma in International Marketing, followed by an internship in a software company. 

3.How are Lee and Nee gaining a competitive advantage? What is the USP of Lee and Nee?

The first is our company’s existence in the market for the past 33 years, which adds trust to our company & the mind of the customers that this is not a fly-by-night kind of company. Throughout the years, our company has performed consistently. We have also served more than 6-7 thousand customers by now, which gives us the experience of working on different types of projects across different sectors. We can understand business requirements and can advise them on how they can have their software and solutions designed by us. That helps the customers to use our experience. We have a strong in-house team of 130 people working in the company. We are hence able to maintain the quality of work delivered to clients that too within the given timeline. These are the main reasons why people love working with Lee and Nee.

 4.What products does your company specialize in?

We started with Software & Website development, and now are we also doing Digital Marketing along with ERP solutions. Digital marketing, again, is a broad term, so we do organic SEO for google rankings followed by social media promotion on Facebook, Twitter, LinkedIn & YouTube. We set up Google Adwords and Facebook campaigns for our clients and manage them. So all these three activities: SEO, SMO & PPC, are parts of digital marketing.

Another important service provided by us is ERP Solutions. We have got three types of ERP.

1st) We are partners with SAP B1. SAP is a big brand globally. It is a German company and the world’s No.1 ERP company. We are their authorized partners in India. We provide end-to-end solutions starting from selling licenses, doing the implementation, and providing the support & training to our clients. This is a high-end ERP solution for small to medium-sized enterprises.

2nd) We have our in-house BIZ ERP for people who cannot afford such high-end ERP. That is a cost-efficient product with similar features, but it’s not as advanced as SAP. We’re promoting it all over India.

3rd) We offer another ERP product known as Campus Konnect which is software for educational institutes like Schools, Colleges and Universities. It offers the entire solution from Admission to Alumni.

Lastly, we also develop Mobile Applications. We develop mobile apps on native as well as hybrid platforms.

These are the main areas in which we are currently working.

5.You recently attended an SAP SMB summit in Manila, Philippines. How was your experience?

This was our first participation in an international summit organized by SAP, so it was a great experience. It was great because of learning and networking. We got to meet the top heads of SAP who are running the organization, and we got to interact with them directly. We got to learn new things about SAP, including their roadmap. We also go to know what is the future of SAP and how much stress SAP is putting on SAP Business One.

2nd aspect was that there were many partners from different countries like Thailand, Malaysia, Singapore, China and other South-East Asian countries, including Japan. We learned about the Markets of these countries and how SAP works in these markets in the South-East Asian countries. So overall, it was a good learning experience.

 6.What position does your company currently stand in Calcutta?

In the I.T. industry, in terms of age, we are amongst the top 5 as not many old companies are around anymore. In terms of size, we must be among the top 30 in West Bengal.

7.What steps will Lee and Nee take to nurture the future generations, and what other CSR strategies is the organization adopting?

Technology is a fast-moving industry, so we must be very flexible and agile as we need to keep adapting to new things. All this while we have been doing things in a certain way. Newer technology is evolving every month. So future generations should not be rigid about what they already know. Their focus should be on providing the best solution to the customer. To do that, if they need to relearn or unlearn, they need to be ready to do that to ultimately satisfy the customers’ needs and adapt to new technologies.

We do a lot of CSR activities already in the company. We are attached to many organizations where we donate to poor children for their education and health. In the future, we would like to do more in education. Since we are in the I.T. field, we are looking for I.T. education for poor children. For those who cannot afford to take higher education in I.T., we would like to sponsor some of them in the future.

8.What advice would you give upcoming entrepreneurs who want to excel in the field?

I would say, Focus is very important. You should focus on one thing and expand on that. Don’t take any shortcuts to success. Create a scalable business so that you can help yourself to grow your profits and business and help your customer as well in the long run. To build a scalable business, you need to have proper systems. If you don’t have systems, it’s very difficult to scale a company. Hence a person should focus on these areas.

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