Tag: Business

The company commits Rs. 100 Crore investment under the PLI scheme

Mumbai (Maharashtra) [India], July 7: Niine Private Limited is selected for the Production Linked Incentive (PLI) Scheme for Textile Industries, approved by Government of India (GOI). Niine was selected based on different criteria like financial capacity, relevant experience, technical capacity, location of the manufacturing unit, etc. Niine applied for the PLI scheme with the intention of supporting the creation of a viable enterprise and competitive textile industry. Niine manufactures high quality sanitary napkins and baby diapers, which are marketed pan India, under the ‘Niine’ brand.

On this occasion, Amar Tulsiyan, Founder, Niine Private Limited, said, “We are extremely happy to be selected for the PLI scheme initiated by the Ministry of Textiles. In the last four years, since our commercial launch, we have witnessed robust growth for our premium yet affordable products. Under the scheme, our commitment is to invest Rs. 100 crores and we are confident of meeting the criteria for PLI incentives through this investment.”

“Niine is a crusader and torchbearer of women’s menstrual dignity and through this scheme, our focus is to create awareness and educate the public about good practices of menstrual health and hygiene, across the length and breadth of our nation, especially in rural areas, with an aim to empower the women with greater confidence and happiness. Niine has adopted the best technologies for production and uses high quality materials in its feminine and baby hygiene solutions to ensure maximum comfort to the user,” Tulsiyan further emphasised.

Niine has been selected under Part 2 of the PLI scheme, which requires a minimum eligible capital investment of INR 100 crore, to be invested by March 31, 2024.  Based on the approved capital investment and sales performance starting from FY 2025, Niine will be eligible to claim its production linked incentives over the next 5 years.

PLI Scheme for Textiles is specially focused at high value and expanding Man-Made Fibres (MMF) and Technical Textiles segments of Textiles Value Chain. Incentives worth Rs. 10,683 crores will be provided over five years for manufacturing notified products of MMF Apparel, MMF Fabrics and segments/products of Technical Textiles in India.

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New Delhi (India), July 7: It is said that every journey begins with the first step. Whether it is small or you are taking a giant leap it doesn’t matter; what matters is the courage to aim and achieve. This is how the story of Brands and Branches started five years back. The company is completing its fifth year, and has travelled an exceptional journey.

5 years back, two visionaries trapped in the 9-to-5 cycle decided to lay the foundation of a firm that could redefine the future of franchise business in India. A dream that started as the thought was put on paper, and that’s how the foundation of Brands and Branches was laid.

After dedicating more than a decade to the franchise industry, Mr Puneet Verma and Mr Deepak Bhardwaj, along with Vernika Verma, started a company that was established to transform the franchise industry in India.

Starting a venture in a competitive market like India was challenging, but there is always a place for an innovative concept like this. “The idea of establishing a business was not just a dream, but an aim that we, the team of Brands and Branches, always wanted to achieve. The objective was to establish a name that would become a synonym for success. And so, we came up with Brands and Branches, a premium franchise development and consulting firm,” mentions Mr Puneet Verma, director, Brands and Branches.

“We are well-versed with the potential of the Indian market. The way new concepts are embraced here is exemplary. After serving the franchise industry for years, we knew the areas of strength and loopholes that need to be sealed to make a franchise successful. Hence, we came up with a unique work approach. Our franchise development model is infallible, and the number of brands enlisted with us testifies the same,” says Mr Deepak Bhardwaj, director, Brands and Branches.

After making a success in the food and beverage franchise segment, Brands and Branches is also bringing in lifestyle franchises under its umbrella. With more than 100 plus franchise brands, the company has an optimistic vison of opening 200 plus food and beverage and lifestyle franchise brands across the nation.

“We continue to expand across India, and very soon, Brands and Branches will be waving the success flag at some of the international locations like Dubai, London, Singapore, Sydney, New York, California, Toronto, Nepal, Bangaldesh, Abu Dhabi and more to add soon. We are very excited to make such a massive achievement in the last 5 years and will be replicating the same story in the years to come,” claims Ms. Vernika Verma, director, Brands and Branches.

Visit https://www.brandsandbranches.com  to know more. The company is here to create a legacy that will be exemplary.

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Satyam Kantamneni

The event is dedicated to discussing the intent and celebrating the success of the book

New Delhi (India), July 7: Satyam Kantamneni, the Managing Partner at UXReactor is hosting a book discussion event to celebrate the success of his latest book –User Experience Design: A Practical Playbook To Fuel Business Growth. The event will take place on the 8th of July, 2022 at Hyatt Palace, Banjara Hills, Hyderabad and would include a productive discussion about the core intent of the book.

Launched in May 2022, Mr. Kantamneni’s book is dedicated to the importance and relevance of seamless user experience in the age of digitization. It provides existing and aspiring business leaders and product entrepreneurs with tips and tricks to nurture their ventures by staying in sync with the cutting-edge techniques (plays) in user-centered innovation. In the book, Mr. Kantamneni has put in the knowledge and experience garnered over 25 years to help the readers understand the importance of a reliable, scalable, and consistent user experience.

Prioritizing the practical aspects of designing user experience, Mr. Kantamneni has added 27 proven “plays” in the playbook to help readers put these practices into action. While keeping the tone of the book interactive, he has included application-based anecdotes that help everyone involved in driving transformation within an organization, including business leaders, product managers, design leaders, and developers.

Mr. Kantamneni believes that his book is a blueprint for existing and aspiring UX practitioners around the world, especially in India. He says, “India occupies a special place in the global tech industry. The country has always produced some of the biggest tech experts and entrepreneurs who have carved their niche in the industry. With ‘User Experience Design: A Practical Playbook To Fuel Business Growth’, I intend to encourage Indian professionals to drive digitization within organizations and design user experience that is in sync with the clients/customers they cater to. I am delighted that the book has resonated with Indian readers and am really looking forward to the book discussion event to celebrate the same.”

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July 7: Strengthening its footprint in North India, Kingston Technology, a world leader in memory products and technology solutions, showcased its compelling range of products across categories at CCTA IT EXPO 2022, a B2B show organized by Chandigarh Computer Traders Association, on 1st and 2nd July 2022 in Chandigarh. Aimed at connecting with channel partners in Punjab and Himachal Pradesh, Kingston exhibited some of its best-in-class products across categories.

The wide spectrum of products ranges from memory products and storage solutions. From SATA to NVMe, laptop to the server, Kingston SSDs provide the speed and reliability consumers want for the upgrade one needs for PC builds, servers, and system builders. The company also comes up with compatible RAM for Desktop PC, Laptop, or Server. Further to cater to the ever-evolving needs of data portability, the company has a wide away of USB Flash Drives for personal, business, and encrypted data needs. Kingston also makes SD and MicroSD Flash Memory Cards and Readers for a variety of devices, such as digital cameras, Android phones, drones, dashcams, and security cams. High performance gaming line, Kingston FURY, offers memory and storage products that cover mainstream and extreme gamers’ needs. To top it all, Kingston provides embedded NAND and DRAM solutions and components for industrial-level electronic manufacturing.

Kingston’s focus on its channel-centric approach has helped the company reinforce its leadership position consecutively in both the memory and storage segments. TRENDFOCUS, a leading analyst firm globally has named Kingston as the number one client SSD vendor in the channel with a 22.2% for unit market share. Moreover, Kingston has been ranked the top third-party DRAM module supplier in the world, according to a top analyst firm TrendForce with an estimated 78.02% market share. The company is also one of the leaders in the third-party USB drive market consistently. It has received the same acknowledgment in the Indian market as well by garnering an overwhelming response from customers across categories. Be it for the work-from-home, education, gaming, or enterprise segment, the company has stayed true to its credo of ‘Kingston Is with You’ by providing excellent products for its customers in India. Targeting to replicate a similar success story and bringing Kingston’s expertise to newer markets, the participation of Kingston Technology in CCTA IT EXPO 2022 is a way of tapping more channel partners and creating awareness about the company’s best-in-class product portfolio.

Speaking at the announcement of participation, Mr. Tejashwar Singh, India Sales Head, Kingston Technology said, “Channel community has always been an intrinsic part of Kingston Family, and we have always worked towards growing with our channel partners. North India especially Punjab and Himachal Pradesh are strategic markets for our growth story. Thereby, at CCTA IT EXPO 2022, we showcased our compelling product line for the people of Punjab/Himachal Pradesh as a part of our plans of expanding our footprint in these markets. Going ahead, we have a concrete road map to grow in the market and bring in our riveting solutions to discerning customers.”

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The real estate CRM application is built natively on Salesforce Sales Cloud to support SMEs

July 7: Cloud Odyssey, a UK-based IT consulting firm, launches COEM – a Salesforce application designed specifically for real estate businesses. Built natively on the Sales Cloud, COEM allows real estate companies to record, store, manage, and assess their records on a single unified platform. The software caters specifically to the small and medium businesses that are willing to drive digitization.

COEM is designed to handle processes related to sales and loan management for businesses operating in the real estate industry. Some of the key features of COEM include:

• Daily, weekly, monthly, and quarterly sales reports
• Advanced dashboards
• Loan eligibility assessment
• Salesforce business process implementation
• Custom notifications
• Provision for feedback after every site visit

The sales aspect of the application allows users to add the acquired leads to an automated sales pipeline, nurture them, and carry out personalized interactions with them to close deals. It also helps users keep track of new opportunities, raise invoices, manage payments, generate reports, and make important assessments about the business processes carried out by the companies. The application automates these processes to prevent the staff at real estate companies from carrying them out manually.

Along with handling sales, COEM allows real estate businesses to streamline loan management processes as well. From on boarding borrowers to keeping track of their payments and managing accounts with every transaction, the Salesforce native application automates and enhances a range of different processes.

COEM keeps user access restricted and organized to ensure smooth operations. The application is primarily designed for two kinds of users – sales executives and tele-callers. The CRM access to tele-callers is limited to leads for helping them reach out to prospects and clients. On the other hand, sales executives have wider access to records as they are responsible for handling payments, managing documentation, facilitating site visits, and other processes. However, the software allows everyone working at a real estate company to stay on the same page by facilitating seamless coordination between different teams.

Suresh Goli, the founder, and CEO of Cloud Odyssey believes that the adoption of Salesforce will increase in industries like real estate to automate traditional processes. He says, “CRM platforms like Salesforce are no longer limited to conventional high-end enterprises. Over time, Salesforce has found applications in sectors like real estate, healthcare, wealth management, education, and many more. With COEM, we intend to help businesses operating in the real estate industry streamline their tasks, keep track of their transactions, manage their sales leads, and build healthy relationships with their clients.”

While COEM currently caters to SMEs, Cloud Odyssey is planning for the second phase of development and roll out where the application would support enterprise businesses as well, making the initiative more holistic.

To install COEM and know more about its offerings, click here.

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Investment in technology, tie-ups with insurance & financial institutions and picking up stakes in related wide distribution channel companies will be key growth drivers

MUMBAI, July 6: Madhavbaug, a brand of NSE listed Vaidya Sane Ayurved Laboratories Ltd, a specialist in treating and reversing critical cardiac-related ailments, is all set to enter the next phase of growth through both organic and inorganic routes. 

Addressing the shareholders at the 23rd Annual General Meeting of the company and the first after listing of its shares on NSE in February 2022, Dr Rohit Sane, Founder, Managing Director and CEO of Madhavbaug, explained in detail the company’s strategy to promote Ayurveda among the masses through aggressive use of technology and collaboration with insurance companies and financial institutions to fund patients treatment expenses. The aim is to increase the reach of Ayurveda to every nook and corner of India and make Ayurveda treatment affordable to many people in India. 

Madhavbaug has already inked an agreement with India’s leading insurer SBI General Insurance Company Ltd, to provide policyholders direct cashless treatment facility at Madhavbaug’s hospitals. Additionally, the company is in various stages of negotiation with other insurers to extend similar cashless treatment facilities for their patrons.  

 “We are working towards getting empanelled with various insurance companies to provide access to Madhavbaug’s comprehensive set of Ayurvedic treatments and wellness therapies to its policyholders and other stakeholders. We are also trying to tie up with corporates to provide our state-of-the-art healthcare services to their employees. To make our treatment universal and affordable to even the poorest needful section of society, we collaborate with various financial institutions to fund the treatment cost. 

Under this plan, patients will have the flexibility to repay the principal amount through EMI. In contrast, Madhavbaug will bear the interest component,” said Dr Rohit Sane.

By the end of 2025, Madhavbaug has envisaged enrolling 2 Lakhs patients per annum and increasing the total number of health care centres to 600 compared to 80-90k patients per annum with 270 care centres currently. 

In FY 22, Madhavbaug reported a 785 per cent growth in its profit after tax (PAT) at Rs 3.46 crore compared to Rs 39.2 lakhs in FY21. During the same period, the company’s gross revenue increased from Rs 52.37 to Rs 75.04 crore. 

Dr Sane also highlighted inorganic growth as part of the company’s key strategy for the future. “Madhavbaug has identified current market scenarios, and business requirement necessitates inorganic growth for the company. Acquisitions of stake in companies with widespread distribution channels; call centres, food and medicine manufacturers etc., can be considered key to such growth,” he added. 

Ayurveda is witnessing a resurgence in India as people are approaching ancient healthcare science as a way of life as opposed to the earlier notion of Ayurveda as an alternative area of medicine. 

About us: With more than a decade of experience in preventive cardiology, Madhavbaug has a strong track record of patients who have obtained relief from life-threatening diseases with Madhavbaug’s treatments. Founded in 2006 with a vision to reduce mortality and morbidity due to heart disease and lifestyle disorders, Madhavbaug has established a strong foothold in non-invasive cardiac care with 274 clinics and two hospitals.

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India, July 6: Vishal Saini, a listing partner, who has been associated with the crypto market for the last four years, has partnered with 30 exchange platforms as a listing partner.

Born and brought up in the city of Haldwani in Uttarakhand, Vishal took an interest in the crypto market soon after graduating from Kumaun University.

The crypto market gained popularity in 2009 with the introduction of Bitcoin. In early 2010, Bitcoin was the only cryptocurrency in the market. Over the next few years, new digital currencies were introduced into the market, and their prices rose and fell along with Bitcoin’s.

The uncertain characteristic of cryptocurrencies led to several speculations as an investment vehicle. However, by late 2017, cryptocurrencies saw unprecedented growth. Despite crashing, the crypto market has projected a steady growth throughout.

Today, several listing partners are associated with exchange platforms that help regulate tokens. Vishal Saini helps new and budding projects with marketing and various services in the crypto market. For the last four years, Vishal has been working with 30+ different Crypto Exchanges to list new tokens in Different Tier Exchanges such as KuCoin, Huobi Global, Bybit, OKX, Gate.io, MEXC, CoinDCX, Bitbns, BitMart, LBank etc.

Some of the projects that Vishal has worked on include Catcoin, Crogecoin, Echelon, and Terareum.

“The crypto market is an interesting domain with endless prospects. Despite the scrutiny, it has been subjected to the market flourishes with more and more people taking active participation in it. In a short time, I have managed to associate with several exchanges and look forward to establishing a company of my own to provide exchange listing along with the auxiliary services to new and old projects”, signed off Vishal.

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New Delhi (India), July 6: International STEAM Research (ISR), is in the process of hiring over 10,000 engineers and teachers pan India. The goal is to ignite minds and develop problem solvers and researchers for a sustainable world, by facilitating quality education, through inclusive, integrated and self-determined learning by way of higher order thinking and invention literacy. ISR empowers schools to provide their students with Experiential Learning based on Science and Technology through the use of Engineering and Artistic processes, based on the principles of Mathematics called S.T.E.A.M with the help of futuristic technologies, aligned to the National Education Policy of India (NEP-2020) and the Sustainable Development Goals of the United Nations (SDG).

ISR L.I.F.E (Life-Long Innovation & Futuristic Education) recognized and awarded as one of India’s top 10 education brands in 2022, is acknowledged as a trusted knowledge partner for experiential STEAM education by various reputed schools and numerous highly respected and renowned educationists. ISR is an education service company like no other in India, operating presently in over 10 states pan India.

In order to provide high-quality Experiential STEAM education with futuristic technologies like Robots, Drones, AI, AR, VR, IoT, Applied Coding etc within the classrooms of educational institutions, well-trained and disciplined STEAM engineers and teachers are the need of the hour. Although engineering and teachers are welcome to be part of the ISR S.T.E.A.M ecosystem, the state-of-the-art selection and training process for job applicants at ISR is rather tough and not all would have the grit to make it all the way through.

ISR STEAM labs, aka ‘Happy Zone,’ provides an environment where learners can touch, feel, and learn by doing rather than just passive memorization. It promotes invention literacy by making them relate to the real world and their textbook topics and experience it. The various prototypes a learner would develop in an ISR ‘Happy Zone’ facilitates understanding its applications and concepts relevant to the real-world problems and potential solutions in a mindful and heutagogical manner. All activities within a ‘Happy Zone’ is conducted by ISR trained STEAM facilitators using the ISR 7Es framework and outcomes are measured using the ISR CRM 360 rubrics. This methodology ensures that all pain points of a school to conduct experiential learning within a classroom is taken care of entirely by ISR in a sustainable manner.

“Schools play the vital role of holistically preparing learners for an unknown future job market. However, with the inevitable exponential growth of technology, schools can help students become future-ready by helping them think by indulging in experiential learning, with a hands-on methodology and sharpening their metacognitive skills for the 21st Century” says Dr. George Panicker, Founder and CEO of International STEAM Research.

Although STEM, STEAM, Robotics, Coding etc are catchwords being used by many in India, it is important that education institutions partner with the right set of experts to implement these in the schools to ensure the highest ethical and sustainable standards are maintained.

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Drape Story & SPACES

Mumbai, July 6: Drape Story, India’s leading customized home décor brand, is pleased to announce its collaboration with SPACES, the premium home linen brand from the House of Welspun. This collaboration will leverage the strengths of both brands to help bring a superior customer experience to home furnishing purchases. Drape Story’s customized designs and product range complement the thoughtful innovation and quality of Spaces’ range of bed and bath linen – offering a comprehensive choice of high-quality home fabrics to address the needs of today’s nuanced home decorators.

Commenting on this alliance, Akshee Agrawal, Co-founder & CEO of Drape Story Interiors Pvt. Ltd., said, “We believe that partnering with an established brand like SPACES will help create more brand value for our product line.” How you furnish your home reflects your lifestyle. With our organizations joining hands, we are excited to provide our customers with a solid platform to reinvigorate their homes while taking the home furnishing industry to the next level!”

Manjari Upadhye, CEO, Domestic Business, Welspun India Limited, added, “SPACES has partnered with Drape Story to bring you customized home decor solutions under one roof. Our goal is to bring life to your home that ‘features you” through different emotions, colours, and stories. With contemporary designs and a benchmark of SPACES quality of fabrics, we want to help make your space a reflection of you.”

Over the years, our homes have become an expression and extension of one’s self and personality. There is no dearth of inspiration and quality content, encouraging consumers to experiment and be more expressive with their décor. However, for most of these décor savvy consumers, furnishings customization has long been a tedious, expensive, and often unsatisfying experience. This collaboration between Drape Story and SPACES aims to offer “Customized Furnishings, For You, By You“ – making this entire experience a breeze.

Drape Story’s easy-to-use tech platform has been simplifying this process of customization. Paired with the innovation, quality and trust of brand SPACES – this collaboration creates a one-stop solution for the consumers for all their home décor needs – disrupting the highly unorganized home furnishing market.

About Drape Story:

Drape Story aims to provide customized home furnishing solutions for all residential and commercial spaces. Drapestory is a leading home design and style quotient platform founded by young entrepreneurs Ashish Patel, Akshee Agarwal, and Suraj Tarkhala. We enable people to choose home furnishings with an independent and unique experience, where they can customize the interiors and fabrics according to their taste and budget.

About SPACES:

SPACES, a brand from the world of Welspun, weaves contemporary and traditional designs on beds, baths and coordinates. Their products are not only elegant, eclectic, and eccentric but also thoughtfully crafted to make your homes happier and more cheerful. The brand creates products to enrich your experience with thoughtful living at its heart.

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Direct Response Influencer Marketing (DRIM) enables a data-driven approach for working with micro-influencers on the Cost-Per-Acquisition model in India.

Bengaluru (Karnataka) [India], July 5: DRIM, undiscovered in India’s performance marketing channel, helps multiple brands to increase their consumer footfall and bring a specific and measurable change. The tool uses a data-driven approach to work with lakhs of social media micro-influencers on the Cost-Per-Action (Acquisition) model. Domino’s India, India’s largest Pizza chain, witnesses a notable rise in new consumers and reports 1.2 Lakh new orders within 9 months with the help of this tool.

With several SaaS influencer marketing players in the market, DRIM is disrupting the industry with a full-stack performance marketing SaaS solution that leverages the power of machine learning and churns data to convert them into valuable influencer marketing insights. This engagement with the Direct Response Influencer Marketing (DRIM) platform sets the stage for the new performance marketing channel – working with micro-influencers on the Cost-Per-Action.

Talking about the DRIM data-driven approach Arif Ehsan, Head of Digital Marketing at Domino’s Pizza in India, says, “DRIM launched the influencer marketing campaign very swiftly while negotiating with bloggers, onboarding them, managing publications, and handling payments. Unlike other SaaS solutions, DRIM has been operating the full-stack solution very easily without a lot of technical expertise.”

The influencer marketing industry is set to cross 2,200 crores by 2025 and is already worth over 250 crores in 2022. While D2C brands have shifted their focus to influencer marketing from conventional marketing, they have also understood that large influencers with a humongous follower base are no longer the way to go. The focus is now on nano and micro-influencers with less than 30,000 followers who are more engaged with their audience.

In partnership with several e-commerce players, food tech, fintech, and D2C brands, DRIM is solving some of the most common challenges faced by brands that are trying to leverage influencer marketing ROI and effectiveness. Fake influencers, inactive audiences, exorbitant pricing by influencers, and poor campaign execution can put a brand in a bad light, and here, DRIM plays a crucial role by providing authentic and effective channels to promote the brand.

About the Initiative: DRIM is a combination of Saas and a new approach to marketing that leverages powerful and accumulated analytics to identify the best converting segments and highest performing bloggers to produce high marketing returns for brands. This scalable marketing channel deploys a core marketing team, 500+ influencer talent managers, a project management team and a powerful algorithm that executes influencer marketing campaigns from start to end. Get in touch to know more about DRIM and how it can help increase the awareness and conversions for your brand through https://drim.one/contacts  or email ya@drim.one.

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