Tag: Business

Bengaluru (Karnataka) [India], July 6: To commemorate the occasion of International Yoga Day on June 21st, 2022, 3DeepBreaths, a workplace wellness solution company, collaborated with Swiggy to curate simple 3-minute routines of daily mindfulness for its fleet of delivery partners – an activity undertaken to ensure good health, safety and wellness of the delivery executives.

Rooted in yoga, the program warrants the use of certain movements that help destress a person. Divided into routines, these exercises are also proven to calm a person’s mind. Within this, the first half of each routine focuses on body mobility and includes simple movements and stretches to relieve stress in the back, eyes, neck, shoulders and wrists – typical pain points for two-wheeler riders. Each session of body mobility is followed by mindful meditation to build clarity, vigilance, and ultimately boost overall productivity.

Receiving an astounding response from close to 3 lakh Swiggy riders, this wellness training program was widely appreciated by the community. Available in the form of tutorials on the Swiggy Delivery Executive app, these exercises garnered over a million views in the first week of its launch.

Commenting on the success of this collaboration, Vishwaraj Mohan, CEO and Co-Founder, 3DeepBreaths, said, “At 3DeepBreaths, we think there is a space for mindfulness in every aspect of life, particularly in the workplace. For Swiggy and its delivery executives, special consideration was given to their nature of work before creating a set of instructional videos. Given the nature of their work, it was important to combine both physical and mindfulness practices to ensure that the delivery executive experiences a clear and focused mind and freedom of movement. Moreover, these practices can be easily integrated within their lives, further helping them form a habit that promises a ton of physical and mental health benefits.” 

“We believe in creating tailor-made experiences for communities and organisations to help their members and employees build healthy micro-habit practices. It was extremely gratifying to receive such kind reviews from the Swiggy riders; it instantly fulfilled the purpose behind this collaboration,” he added.

3DeepBreaths brings the wisdom of yoga and mindfulness to the workplace. They curate solutions and experiences for communities and organisations to help their members and employees build healthy micro-habit practices. These include physical stretches, mental tools and mindfulness meditations to overcome workplace anxiety, fatigue and stress while cultivating clarity, empathy, gratitude, purpose and more.

3DeepBreaths works closely with organisations to implement bite-sized, easy-to-do mobility routines and mindful meditations. These are complemented by online wellness standups, community events and leadership conclaves, all of which are tailored according to the company’s culture.

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Mamta Gautam, Ashley Rebello, Anil Khosla, Vivek Gautam

Awarded by Global CEO Anil Khosla of INIFD, and Celebrity stylist Ashley Rebello chief mentor of INIFD.

Mumbai, 5th July 2022: INIFD is the most prominent design institute in the world with over 180 centres.

INIFD Andheri is a franchise of INIFD and was established in 2003. Entering its 20th successful year in the field of design education, what better way to celebrate the achievements of INIFD Andheri for exemplary performance than with an Award and to be categorized as the first Platinum centre of INIFD in the country. Ernst and Young audited 180 centres of INIFD across the world. The criteria was a strict evaluation of the infrastructure, faculties, academics, placement record, internship opportunities, exposure to various industry mentors, industrial visits and much more. INIFD-Andheri passed with flying colours placing it as No.1.

This is only possible due to the centre director Mr. VIVEK GAUTAM, who had a vision to be the best amongst all design institutes across the world. Once an international-level Badminton player, first creating champions in sports, now for the past 19 years has been creating champions in the field of Fashion and Interior design.

During the award ceremony, prestigious Alumni of INIFD Andheri were also felicitated. Designers such as Mrunal Mistry, Vivek Gupta, Viditha Raut, Bhumika Sehgal, Aditya Baid, Tanuj Sawant Hardik Heda, Hema Choudhary, Anjana Premjit and many more.

Vivek Gautam says “It was my dream to put INIFD-Andheri on the top and today it is a great feeling to receive the recognition which me and my team have been striving for. It’s been nearly 20 years since I started the institute with just 6 students and today when I see my students having established careers, I feel proud. My commitment to provide quality education to my students still stands.

INIFD-Andheri has an affiliation with Maharashtra State Board of Skill Development. It offers1/2/3 years courses in Fashion and Interior Design. INIFD-Andheri offers 100% placements and internships to all students. The Interior design course is offered in association with IIID (Institute of Interior Design). INIFD-Bandra is now a part of INIFD-Andheri management.

Facebook/Instagram- @inifdandheri

Website- www.ishaneducation.com

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BetterInvest launches with a pre-seed round and 3000+ requests for early access

Chennai (India), July 5: BetterInvest, has raised a pre-seed round of USD 350K from Chennai-based angel investors, including Mr. Suresh Krishn, MD of Isha Homes and President of CREDAI, Tamil Nadu, as the lead investor. Few other notable names include Mr. Manoj Poosappan – JMD of Renaatus Projects Private Limited, and renowned Tamil actor, Mr. Kathir. With this, BetterInvest will be formally opening up to over 3000 retail investors, who have requested early access.

BetterInvest is an alternative investment platform that empowers retail investors with access to asset classes that were previously accessible to only the wealthy 1%. The Chennai-based start-up is co-founded by Pradeep V S with Mr. Sedhumanikandan, who headed Marketing and Partnerships Herotalkies prior to BetterInvest, and Sriram Anax, who previously built products at Vedantu and Clickpost.

While BetterInvest has diverse asset classes, from Private Debts to Commercial Real Estate to give wide choices to retail investors, the first asset class will be “Revenue-Based Financing (RBF)” for retail investors to invest in content that is already sold to OTT platforms such as Netflix and Amazon Prime. BetterInvest is the first brand to offer investment in content sold to OTTs as an asset class.

“India’s awareness and maturity in terms of retail investments are seeing a significant power-shift, especially post-Covid. As more of the millennials and Gen-Z seek more informed decisions on financial growth, a significant chunk of this population is becoming retail investors, now looking for avenues beyond the standard financial asset classes to invest in. This has been a key factor in adopting alternative investment spaces such as Revenue-based financing, among the younger population,” says Pradeep V S, Co-founder & CEO, BetterInvest.

In a post-covid world of content distribution and consumption, OTTs have dominated as the go-to platform for movies to monetize. With a rich experience in this space (through Herotalkies), BetterInvest understands the opportunities presented in the content and OTT industry and brings to the table industry and domain experts, who analyze, vet, and de-risk every offering.

“BetterInvest was started with the vision of ‘reimagining investing’ for retail investors and enabling them to think beyond traditional investments. We are creating a level playing field between HNIs and a common investor. Revenue-based financing for movies sold to OTTs is the first class and we will be launching a series of asset classes over the next 12 months. The current round of fundraising will mainly be used for customer acquisition and asset class expansion,” adds Pradeep.

Revenue-based financing is an alternative growth investment model, a debt instrument, where the returns on the investment are based on the company’s revenue. The potential for alternative investment has a market potential to grow to INR 1.50 lakh crores every year which is 10% of the financial savings by Indians.

“The asset classes that a High net worth individual (HNI) invests in are very different from the asset classes that a retail investor invests in. An HNI always targets ‘Alpha returns’ whereas retail investors struggle to achieve benchmark market returns. BetterInvest is breaking the barrier and solving the problem of lower returns or risky assets for many new-age small investors. Given the expanse of the ‘small investors market’, the expertise and the energy that the BetterInvest team brings to the table, I am quite confident of their growth,” says Mr. Suresh Krishn, the lead investor in BetterInvest.

According to a recent report, Retail investors’ shares in NSE listed companies reached an all-time high of 7.42%, as of March 2022, putting them in the drivers’ seat to direct the market.

About BetterInvest:

BetterInvest is an alternative investment platform that empowers retail investors with access to asset classes that were available earlier only to the HNIs. The start-up will be expanding with a series of alternative investment asset classes that will help retail investors to diversify their investment portfolio outside of the traditional asset classes such as deposits, equity, and gold, thereby enabling them to generate alpha returns.

https://betterinvest.club/

About the Founders: 

Pradeep V S, Co-founder & CEO: Previously founded Herotalkies in 2014, a global Tamil OTT platform, before the entry of major OTT players in India. Scaled the business successfully across 70 countries and exited the same after acquisition by a leading OTT player (YuppTV) in 2018. Chartered Accountant and MBA from Indian School of Business (ISB).

Sedhumanikandan, Co-founder: Core team member of Herotalkies and spearheaded marketing, partnership, retention, and support teams. Brings distinctive foresight to the management of the firm. Strategically led political consulting firms at TN Assembly elections towards victory.

Sriram Anax, Co-founder: Ex- Vedantu. Experienced building products from scratch. Accelerated growth of a B2C product to a 100,000 user base. Previously founded Loot, a kids content app, and worked as a Product Manager in Logistics Intelligence platform – ClickPost.AI

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July 5: ARMONIA, one of India’s biggest brands of furniture, home décor and gifts, has its presence in states like New Delhi, Maharashtra, Punjab, Haryana, Rajasthan, Gujrat, Telangana, Uttar Pradesh, Madhya Pradesh, Jharkhand, Tamil Nadu, Kolhapur has now launched a new home furnishing showroom at Kirti Nagar furniture market.

“Armonia”, with the launch of its 25th store, is all set to break the monotone of luxury labels in the contemporary world, as the brand adorns an amazing array of modern furniture with high-end decoratives under one roof at Kirti Nagar Furniture Market. Armonia Home results from the exquisite manifestation of the artisan’s craftsmanship at the highest level. The brand is soaked in amazing designs and offers a breathtaking array of Sofas, beds, coffee tables, armchairs, sideboards, wall units, divine figures, water fountains, bar units, mirrors, recliners, dining tables, accessories, crockery, and furnishings sourced from seven countries.

The cornucopia of products at Armonia Home is a dream come true for any home décor lover. The luxurious yet affordable range at Armonia Home is a treasure for amazing and exotic craftsmanship, all handpicked. Since every design is unique and extraordinary at Armonia Home, naturally evolving product designers worldwide speak volumes of the brand’s core value and tag line “where beautiful home stories begin”. Being one of the favourite architects and interior designers brands, ARMONIA is fulfilling all their furniture, décor and furnishing needs under one roof.

Armonia Home is spread over a covering area of 17,000 sq. ft, making it one of the biggest furniture stores in Delhi. The store covers four floors with different concepts that help buyers choose the dream theme for their abode. From modern contemporary designs to antique vintage collections, be it lamps or chandeliers, artworks or décor elements, sofa sets or dining sets, you name and they have. The brand also offers bespoke services for its products.

ARMONIA, the brainchild of Manish Bansal, Vijayant Chhabra and Kannu Bansal, is India’s first brand dedicated to home décor and gifts, having 25 stores across the country and six showrooms in the making. Armonia is the only fastest-growing franchise brand that has established 31 showrooms across the country in less than four years.

Armonia Home at Kirti Nagar is a one-stop destination for those who crave style and luxury. Their products evoke a sense of belonging and act as a conduit, where the décor and furniture become art pieces.

Address: Armonia Home- C-29, Mansarovar Garden, Opp. Timber Block Fire Station, Main Road Kirti Nagar Furniture Market, New Delhi-110075. Ph: 9953132291.

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July 5: In recognition of National Doctors Day, Branding Pioneers, a leading healthcare digital marketing agency in Gurgaon, released a touching video thanking all the doctors who have worked tirelessly to keep us healthy and safe. The video, entitled #TabKaunThaHamareSaath (Who was there for me when no one else was?), features patients from all walks of life sharing personal stories of how their doctors went above and beyond to help them in their time of need.

The video has been viewed over 10,000 times and has touched the hearts of viewers around the world within 24 hrs only. This moving tribute is a reminder of doctors’ selfless dedication every day, and we are grateful for their tireless efforts. Here is the link to the video https://www.youtube.com/watch?v=cYTL9sOuRc8.

The channel made the video to show their appreciation for doctors’ hard work. They also wanted to raise awareness of the importance of doctor’s day.

This video is significant because it highlights the importance of doctors and their vital role in our society. It also serves as a reminder of doctors’ immense contribution to our daily lives.

Nishu Sharma and Arush Thapar, co-founders of Branding Pioneers, have released the following statements in honour of National Doctor’s Day:

“We would like to extend our sincerest gratitude to the doctors who dedicate their lives to helping others,” said Sharma. “Your hard work and selflessness are an inspiration to us all.”

“Thank you for your tireless efforts in keeping us healthy and safe,” added Thapar. “We are truly lucky to have you.”

About Branding Pioneers

Branding Pioneers is a healthcare digital marketing agency in Gurgaon with big clients like Apollo, Ovum, Cloudnine Hospitals etc. They are pioneers in the field of healthcare digital marketing and have over ten years of experience in this domain. Their team of experts has a wealth of experience in all aspects of digital marketing, from search engine optimization (SEO) to social media marketing (SMM). They are dedicated to helping their clients achieve their business goals through innovative and effective digital marketing strategies. They use the latest tools and technologies to create innovative and effective marketing campaigns that deliver results. The agency has a proven track record of delivering successful marketing campaigns for its clients.

Visit www.brandingpioneers.com/ to know more.

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Mumbai (Maharashtra) [India], July 5: The Mumbai-based production house KissaGhar Productions’ film Aamras is having a great festival run across India. The film depicts the narrative of a family torn between their principles and pleasures, who discovers through a series of comedic events that they have far less control over than they think. The film uses satire, laced with dramatic irony, to discuss major social topics, displaying various family members’ ideals and sprinkled with antitheses.

Founded with the vision of Mayank Pushpam Singh, who spearheads most of the projects under this banner as a Writer/Director, advises independent filmmakers-`Let us not get restricted with the idea of our limitations, but lean into them`.

KissaGhar Production’s recent short film Aamaras had an interesting get-together of solid performers in Alka Amin, Shruthy Menon, Jolly Bhatia, Arjan Aujla, and Akshay Sharma. For its incredible presentation of possible human emotions, the team of Aamras has won Honourable Jury Mention (Dadasaheb Phalke awards Delhi edition) and Critics` choice award at Madras Independent Film Festival, and this is just the tip of the iceberg.

Over the last year, KissaGhar Production has produced a couple of short films and a music video;` Aamras` and ‘Na Jaane Kyun’ were selected in both Dadasaheb Phalke awards Mumbai and Delhi editions.

Sharing about the vision for the firm and his thoughts behind driving this production house, Creative Head Mayank Pushpam Singh states, “I have always been a storyteller in my heart. As far as memory goes, my aunt and grandma used to tell stories from mythologies which in all probability, laid the seeds of creating worlds of our own, starting with dramas and plays. Through KissaGhar Production, I want to bring forth stories which elicit emotional responses from the audience. We are a team of Shamans who are storytellers about the impossible and improbable, and we make sure that each story holds to its roots. Shortly, we want to grow by producing longer-length stories on lines of features. A short-term wish for the writer and director in me is to find and direct the Indian of Alice in Wonderland and Harry Potter to create; through words and visuals, create a world of its own.”

In its short-timed journey, KissaGhar Productions has already brought forth many stirring stories with amazing talents in the mix. The production house will press to tell stories that are told in whispers nevertheless. All of these shorts will be premiered on mainstream OTT Platforms. With an obsession of telling stories in their truest form, KissGhar Productions is gaining a lot of appreciation in the industry. If you want to glance at their works and salient projects in the pipeline, you can visit their social media pages; as far as my experience of being an ardent cine fan goes; these bunch of guys are one to keep your eyes on for their novelty and courage of storytelling.

Facebook: KissaGharProductions

Instagram: kissaghar_productions

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Mumbai (India), July 5: Known as a maverick in India’s entertainment business, Shailendra Singh launched an avant-garde way of telling captivating stories with his first endeavour, ‘Sergei: Unplugged Cinema by Shailendra Singh,’ during the first phase of the Covid lockdown. The 60-minute film on the world-renowned ballet dancer Sergei Polunin, released on Singh’s YouTube channel, captured vignettes from Polunin’s visit to India. Singh had invited him, and he also documented Polunin’s spiritual journey during his visit to the country.

Now, Singh is set to release his second project about Hollywood Royalty, Michael Douglas and Catherine Zeta-Jones, titled ‘Michael Douglas and Catherine Zeta-Jones in Unplugged in Mumbai’ on 15th July on his YouTube channel. The film captures the couple’s visit to a city that never sleeps. Singh takes them around some of South Mumbai’s most iconic places, including the Gateway of India, Dhobi Ghat and Babulnath Temple. What’s also interesting to watch is how Hollywood’s most famous couple renewed their marital vows by following Hindu wedding rituals. Singh and Douglas have been friends for more than 15 years, and their easy rapport can be witnessed in the film.

Talking about his new venture, Shailendra Singh, who was one of the first to create clutter-breaking content in the early 2000s through some of the most-loved films in Hindi cinema, says, “I have always wanted to tell stories in formats which are fresh and interesting to view for the audience. While feature films have a charm of their own, documentary filmmaking lends a certain realism that is not only difficult to capture but also present in an alluring manner. With the ‘Unplugged’ series, the idea is to create content that appeals to a cross-section of people with diverse interests in art, cinema, music, dance and the like. When my dear friends Michael and Catherine visited me in Mumbai, I jumped at the opportunity of capturing their visit to give their fans a view into their world.”

Michael Douglas says, “Catherine and I feel a deep connection to India and this visit to see Shailendra was incredibly inspiring. I’ve always been amazed at Shailendra’s energy and ability to bring any story to life. He’s captured our adventure most incredibly.”

Catherine Zeta-Jones says, “Shailendra has such excitement and pride for his country. He’s also just a great guy. He’s very caring, philanthropic, a very successful businessman, and just successful in life. He’s just a great human being and citizen of the planet.”

‘Michael Douglas and Catherine Zeta-Jones Unplugged in Mumbai’ is directed by the National Award-winning producer Shailendra Singh, written by Nicole Sottung and edited by the award-winning Arun Kumar Aravind. It will release on Shailendra Singh’s YouTube channel on 15th July.

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New Delhi (India), July 5: The Brews & Spirits Expo, organised by PDA Ventures Pvt Ltd, is all set to be held on 6 – 7 July 2022 at the Manpho Convention Centre, Bangalore. The last two editions witnessed exhibitors from around the world showcase & display products, solutions, technologies and services with a parallel conference and technical workshops by experts from several countries yielded a wealth of information on current trends in the industry and other relevant topics.

Featuring a focused Trade fair, Conference on “Grain to Glass 3.0’- Innovation for Disruption, Technical Workshop by VLD Berlin on Sensory Training & Beer Styles, IFBA Mixology & Flair Challenge and curated Master Classes, Brews & Spirits Expo is expected to bring together technology providers, equipment, component manufacturers, brand owners, digital influencers, raw materials suppliers; brewers, winemakers, distillers, distributors and retailers of alcobev; food and beverage experts from the hotel, restaurant and entertainment sector; as well as for connoisseurs of spirits and wine.

India’s alcoholic beverage industry, estimated at US$ 52.5 billion, is one of the biggest in the world. It is expected to grow at a CAGR of 6.8% till 2023, says the Indian Council for Research on International Economic Relations (ICRIER). The market is expected to show a 12.2% growth in volume to reach 14,712.6 million litres by 2025. Even the nascent craft beer segment is expected to grow at 108.59% in volume.

The immense market potential has led to several brewpubs and micro-breweries – as well as innovative craft spirits – burgeoning across the country in recent years. 5-star hotels and restaurants are also upgrading their facilities to cater to the rising demand and a customized menu of delectable cuisines.

Owing to this growth surge, a strong premiumisation trend is now prominent in all sections of the Alco-Bev industry and is expected to advance further. The trend is linked to several interlinked businesses, including the production, packaging, labelling, storage, and flavouring industries, among others.

Brands currently are moving beyond the conventional ways and seeking technologies that resonate with the trending demands of the Indian Alco-Bev industry. Novelties are gaining immense traction thanks to the influence it has on the present consumers, and several industry-specific trends are waiting to be explored and capitalised.

Catering to the Indian-market demand, Brews & Spirits Expo (www. brewsnspiritsexpo.com), an exclusive trade show for beer, wine and spirits production technologies, was guided by prominent Industry veterans in the form of an advisory committee designing the event.

The 2 day tradefair and conference that runs concurrently is titled “Grain to Glass 3.0”- Innovation for Disruption with Euromonitor International as Knowledge Partner, Tulleeho as conference partner consists of key note speeches, insightful panel discussions, special addresses and technology presentations by senior bureaucrats, industry leaders, academics and other subject matter experts such as Hina Nagarajan – MD & CEO, Diageo India, Narayan Manepally – Co-founder, Geist Brewing, Rakshay Dhariwal – Co-founder, Pistola and PCO Hospitality, Kasturi Banerjee – Founder, Stilldistilling Spirits Pvt.Ltd., Heemanshu Ashar – Global Brand Ambassador, Paul John, Sibi Venkataraju – Co-founder, Toit, Vikram Damodaran – Chief Innovation Officer, Diageo India, Hansel Vaz – Founder, Cazulo Feni, Khalil Bachooali – Co-founder & Distiller, Adventurist Spirits, Akash Gogoi – Owner, North East Agro Products & Services, Priyanka Save – Co-Founder, Hill Zill Wines, Elizabeth Yorke – Founder, Saving Grains, Vidur Gupta – Co-Founder, Stranger & Sons, Mrinal Manu – Founder, Blue Ocean Beverages, Anjali Batra – Co-founder & CMO, Food Talk India, Vishal Deorah – Co-founder, The Whiskey Company, Shatbhi Basu – Founder, Stir Academy, Madhulika Dhall – Founder & Director, La Cave, Nayanabhiram Deekonda – Vice President Restaurants, Bira 91 and many more..

An exclusive workshop by VLB Berlin will be taking place on the 7 July on “Sensory- The Tool to bring your Beer true to type” followed by curated masterclasses conducted by senior professionals and brands such as Sonal Holland Wine Academy, Maka Zai, Karnataka Wine Board, Estuary and others will be a part of Brews & Spirits Expo.

The expo is supported by Karnataka Brewers and Distilleries Association, Confederation of Indian Alcoholic Beverage Companies, Craft Brewers Association Of India, Wine & Spirits Club of India, Grape Growers Association of India, National Restaurant Association of India, UP Distillers’ Association, Fragrances & Flavours Association of India, Indian Flair Bartenders Association, Karnataka Wine Board, Apex Wine Club India and more.

The Brews & Spirits magazine, published by PDA Ventures, is the official media partner and the synergy between the magazine and the event will play a catalysing role in the success of the Expo.

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Kolkata (West Bengal), July 5: Sumitomo Chemical India Ltd, a subsidiary of Sumitomo Chemical Corporation, Japan, a leading global crop protection company, has launched 3 unique 9 (3) registered products – Sumi Blue Diamond, Pyclome, and Danitol NXT during the annual director club distributor meet at Kolkata. Mr. Tadashi Katayama San and Mr. Masanori Uzawa San, Director of Sumitomo Chemical India Ltd from Japan, attended the grand launch ceremony.

Sumitomo Chemical India Ltd, a Japanese multinational company with an Indian heart, believes in innovation and technology. The company has a diverse presence in Crop Protection, Grain Fumigation, Rodent Control, Bio-pesticides, Environmental Health, Professional Pest Control products, and Feed Additives for use in India.

Mr. Katayama san and Mr. Uzawa San emphasized the corporate philosophy of Sumitomo Chemical, of creating new value by building on innovation that should benefit society at large. The Company has ensured innovation and technology transfer from Japan to India for the farmers to achieve sustainable agriculture goals.

Mr. Chetan Shah – Managing Director SCIL, always says that as Sumitomo Chemical India, we are committed to providing an innovative solution to the growers.

Mr. Shushil Marfatia, Executive Director, and Mr. Kunal Mittal, Senior Vice President, thanked the business partners for their continued support and trust in Sumitomo.

Dr. Suresh Ramachandran, Chief Commercial Officer at SCIL, said – New Launches in Insecticide and Biorational portfolio will give respite to farmers on emerging pest problems in the sown area of paddy cotton and brinjal. It will also strengthen the presence of the company in mentioned crop geographies.

Mr. Amit Verma, Associate Vice President of Marketing, said that company is working on many innovative projects, such as Drone applications, Digital empowerment which will help us align with the changing world. He also shared that Sumitomo has many products in the pipeline which will be instrumental in sustainable business growth in India.

Sumi Blue Diamond, a patented product with a unique formulation, will help leading progressive paddy growers to get better crop growth and higher yield. Sumi Blue Diamond is the first Central Insecticide Board (CIB) approved Plant Growth regulator in the granule segment. PYCLOME is a combination of two unique proven chemistries which have different modes of action and provide better control over the pest spectrum. PYCLOME is registered on Cotton & Brinjal crops. Danitol NXT is a safe and unique EW formulation in the Insecticide segment for Rice growers in India.

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July 5: The Union Government, Chaired by Prime Minister Shri Narendra Modi, has launched a mission on oil palm, known as the National Mission on Edible Oil-Oil Palm, as a centrally sponsored scheme for increasing domestic production of edible oil by increasing planted area, oil yield and productivity.

Under the visionary guidance of Pujya Ramdev Baba, M/s Patanjali Food Limited has initiated a tie-up with M/s Sawit Kinabalu SB to supply the best oil palm planting material. It would immensely help enhance domestic edible oil production, improve farmers’ income and will help improve the socio-economic conditions of oil-palm growers.

While briefing media in a joint press meeting between Mr Mallesham Poola, Vice President of M/s Patanjali Food Limited, India, and Datuk Bacho Bin Jansie, Group Managing Director of Sawit Kinabalu SB, Malaysia, said that they joined hands to ink an MOU in the presence of Ms Bhavna Shah, MPOC Regional Head – India, Srilanka, Nepal and Bangladesh for a dedicated large supply of high-quality Sawit Kinabalu DxP for a period of 5 years with technical advisory support whenever necessary.

Sawit Kinabalu DxP material has undergone stringent quality control and breeding research. Its key characteristics are high fresh fruit bunch (FFB) yield, high oil extraction rate (OER), high bunch number, higher precocity and slower height increment. Sprouts are compliant and conformed to MS ISO 9001:2008 and MS 157:2005. To know more, please visit http://www.ruchisoya.com/

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