Tag: Business

Anil Kapoor announced as the brand ambassador for BC Hasaram and Sons

India, March 14: Haridwar-based, Ayurveda Brand, BC Hasaram and Sons have recently onboarded veteran actor Anil Kapoor as its brand ambassador. The brand’s proprietary aushadhis, the Kesri Marham, Kesri Tailam, Ujala eye drop, and Ganga Amrit Eye Drops have been known across generations and borders for their lasting relief. The company, which is now led by Vaidyaraj’s grandsons, Mr. Tanuj Chandnani and Mr. Abhishek Chandnani under the guidance of their father Dr. Radha Krishan Chandnani, is fast-tracked on the path to becoming the number one Ayurvedic brand in the country when it comes to pain relief and eye care.

Mr. Anil Kapoor has been chosen as the brand ambassador because he is a figure who is relatable for both the current generation and the last. With the way he has maintained himself and the way he has, over time, become a strong proponent of healthy living and Ayurveda, the firm felt that there was a strong connection between him and the brand.

Founded in 1957 by Vaidhyaraj BC Hasaram, what started as a will to give back to society and treat the ailments through the power of Ayurveda has now spawned into a full-fledged international business that is spreading Ayurvedic knowledge across the globe. The firm, which already has its market in Europe, and the US, is fast expanding and targeting the Middle East and the UK.

Speaking about future plans and setting up franchisees of their brand, Mr. Tanuj said, “We are very quality-conscious, and hence the franchise idea isn’t something that we are willing to explore right now. We are very particular about the proportions and formulations. For this reason, we have been maintaining close control over the manufacturing practices by keeping it in Haridwar only.”

Mr. Abhishek added, “My team and I personally travel and source the herbs. We have grown up seeing how the herbs used to be selected by my grandfather and father, and so, it is of utmost importance to me that I select the herbs on the same parameters even now. This commitment shows in the quality of the products that BC Hasaram and Sons has to offer.”

Taking the marketing activities at such a level has helped even the oldest of their customers come out and mail them about the benefits they have had because of Kesri Marham.

At BC Hasaram, the founding fathers lived by the principles of “pehla sukh nirogi kaya”. The same is reflected in the product spread as well. While Kesri Marham and Kesri Tailam remain their flagship products, the firm also provides Ayurvedic solutions for eye ailments, diabetes, digestive ailments, and immunity boost in general.

Based out of the quintessential holy city of Haridwar, BC Hasaram and sons is taking the ancient Indian science of Ayurveda around the globe, with India still being the market that they would want to penetrate as in-depth as it would be possible.

To know more visit: https://www.haridwarayurved.com/product/KESRI-MARHAM

https://www.haridwarayurved.com/

Navi Mumbai (Maharashtra) [India], March 14: Hercules Hoists Ltd has recently partnered with KG International as an exclusive Authorized Business Partner for a large list of countries primarily covering the Middle East and Africa region. Popularly known as Indef, Hercules Hoists is a Bajaj Group company established in the year 1962 and is the National Market Leader in hoisting solutions. As the premium material handling solutions brand in India for 60 years, Hercules Hoists have set an industry benchmark. With offerings ranging from different types of Cranes and Hoists that cater to material handling requirements of various industries, Hercules Hoists is all set to create a global ecosystem through partnership with KG International leveraging learnings from the strong ABP network in India.

Established in 1968, KG International FZCO is a leading global supplier of industrial and automotive aftermarket spare parts based in Dubai catering to 50+ countries spanning 5 continents. KG is globally renowned for its progressive, customer-centric approach and working with some of the world’s leading brands. Rohit Gupta, CEO, KG International FZCO says, “KG is extremely proud to announce the partnership with Hercules Hoists Ltd. popularly known as Indef, a Bajaj Group Company, to enter the material handling industry with a leading producer of Cranes & Hoists. This partnership expands the offering to Industrial clients who can now have access to a high-quality brand known for its durability and ruggedness. The Bajaj Group is renowned for its quality, reliability, and professionalism and KG International is looking forward to using the expertise, network, and broad product range to extend its brand outside of India.“

Hercules Hoists is the pioneer in offering customized solutions and the in-house design expertise helps cater to any kind of specific customer requirements. Amit Bhalla, President & CEO of Hercules Hoists considers the KG collaboration as a significant step for company growth. He says, “Hercules Hoists Limited is extremely delighted to have KG International as a part of our family of Authorized Business Partners. This collaboration helps strengthen our presence in the UAE with an extended reach to the entire MEA region. KG International’s expertise over the last five decades with its presence in 50+ countries and varied industries will help HHL touch base with new clients across geographies. We are always committed to making a difference in our customers’ lives through quality offerings and proactive service support, and glad to have KG International as the flag bearers for us in the MEA region. We are looking forward to making Indef the go-to solution for material handling requirements in the MEA region with the collaborative efforts of KG International and HHL.”

Hercules Hoists Ltd is optimistic about its collaboration with KG International and aims at providing customers with outstanding quality, exceptional customer service, and stronger supply chains across the globe. Here’s more information about Hercules Hoists Limited – www.indef.com

New Delhi (India), March 14: Starting a business is a long process; however, there is nothing more joyous when the business has a thoughtful motive behind it.

Founded by Sanil Aggarwal in 2021, Sipper was born as an idea until the team started implementing their dream project. Sanil firmly believes that each new day is a new opportunity to improve and one should take it and make most of it. Being a fitness enthusiast himself, he always wanted to make something that not only revolutionize the fitness industry but also makes the life easier and hassle free.

For beginners to the world of fitness, making protein shakes can seem intimidating. Learning how to make a protein shake is a rite of passage and is far from easy. That’s what inspired the Sipper founder Sanil to work on an idea that could change the way people approach protein shakes. He wanted to cut short the time and misadventures such as trying to mix the powder in a pint glass or using a whisk/shaker.

The brand provides frothy and consistent protein shake on a per scoop basis.

The founder has selected the best whey proteins across the world as well as curated snack brands to place in the machine.

He aims at providing easy and convenient healthy foods to the set of audience who are wholeheartedly devoted to fitness. The vending machine has separate snacks and health drink sections.

The brand deals in modern vending machines customized specifically to make the consumption of protein drinks convenient and easier. Sipper aims towards the installation of fit kiosks at all health clubs, gyms, and fitness centers. To make the consumption of protein easier, device provides protein shakes on a per serving basis. Apart from protein drinks, the customized machine also contains a variety of fitness snacks like protein bars, vegetable chips, energy cookies, etc.

He says, “Opportunities don’t happen overnight, you have to create them”. He saw fitness enthusiasts like him struggling with the clumsiness of making protein shakes every day and not getting the desired consistent results and created an opportunity in the form of Sipper.

Sanil is researching continuously and working on a franchise model. He looks forward to placing Sipper in top notch gyms across India and franchise model is just the beginning for the same.

Website – http://www.mysipper.com/

Mobile App – https://play.google.com/store/apps/details?id=com.sipper.app

March 14: Filemydoc.com is a legal tech firm started by an enterprising founder Vikalp Sharma. The company, which began a year back, has found its foothold in providing professional services as well as business services to every kind of business and individual. A company consisting of four core team members and ten employees, we are B2B and B2C firm based in Kolkata. Our job is to find strategies for evolving competitive and regulatory landscapes.

Unlike other legal tech companies in the fray, you will find that we provide services a little differently, like free one-on-one video consulting. We know how to find efficient ways to optimize processes, reduce back-office costs, know how to align IT, manage risks posed, capture the economic benefits of building loyal clients. The client can consult with our team of experts either for their start-ups or business legalities.

Our financial advisory looks into every possible spectrum of transaction services, From start-ups to big business houses. Our job looks into your accounting and taxing needs. Catering to various organizations, big or small, we see that Filemydoc.com provides the best advice and consultation required for your business to grow and avoid any corporate financial issues. We have a highly specialized team working on the bookkeeping and professionals who deal specifically with Company Incorporation, Intellectuals, Taxation, Payrolls, Corporate Compliances & Corporate Legal. Our job is to ensure that all your finances are intact, and you don’t have any monetary issues bugging you when you run your business or firm.

We extend our services to various fields

We made a user-friendly interface for the client to choose the services enlisted on our website at www.filemydoc.com. After hiring us for your job, you can track the task’s progress in real-time. The customers also can use our simple dashboard during consults and after service to emphasize their views and needs. Transparency and affordable services are crucial to how our firm caters to every client’s requirement. With on-time delivery and continued customer support is part of our commitment.

For construction companies, we have a lot of services that are part of the package, right from tax returns and sales tax filing along with claims for a rebate.

We provide services as a legal tax attorney through our tax law firm, Filemydoc.com, so that you can avoid paying income tax penalties. Our job is to handle all the IRS collections and do the audits. We know how to reduce your tax payments in the long run. Our professional attorneys know to sell and invest or even establish a business for you. And we are having the most affordable tax lawyers in the market.

We provide them with several options such as firm incorporation, bookkeeping, trademarks and intellectuals filing, and tax planning options, including business office management and corporate compliances. Our knowledge helps these professionals properly record and maintain their accounts to file their tax returns on time and in a prescribed manner.

Our job also looks into professional services, which have already garnered a lot of praise because of the work we put in to ensure that your accounting and taxes issues are managed right from the word go. With the help of both tech and personalized human efforts, we ensure our firm meets your needs. With plans to launch a mobile application to be one step closer to conveniently fulfilling your needs, all the while providing feeds of important government notifications as well as important dates and notification related to your business.

Website
https://filemydoc.com

Facebook
https://facebook.com/filemydoc

Instagram
https://instagram.com/filemydoc

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Tweets by filemydoc

LinkedIn
https://linkedin.com/company/filemydoc

New Delhi (India), March 14: BSE (530961) and NSE (VIKASECO) listed Vikas Ecotech Ltd. engaged in the business of Speciality Polymers & Specialty Additives and Chemicals for Plastics & Rubbers industries, catering to a wide horizon of applications in Agriculture, Infrastructure, packaging, electrical, footwear, pharmaceuticals, automotive, medical devices and components and other consumer goods has announced that, from its Specialty Chemicals & Compounds Business division, it has recently secured fresh orders valued at about INR 65 million, adding to the healthy order book with more than 700MT of orders which will be contributing to the performance for the current financial year, closing the current fiscal with exciting numbers.

The order book consists of new up-graded versions of materials developed by the Company for renowned national and international brands keeping up with the ever-changing fashion trends and performance pre-requisites updated regularly by the footwear industry.

Company’s esteemed customers include renowned OEM Suppliers for fashion Brand “Zara” namely – Bitufelt & Tej Shoetech; and “Clarks” namely Unisol India; apart from the regulars like Relaxo Footwears and many more.

Recently the company had also received orders for its Organotin Heat Stabilizer material from HIL Limited, a CK Birla Group company for application in the food grade drinking water plumbing systems, essentially the cPVC Pipes & Fittings, valued about INR 20 Million and will be completed within 20 days and more orders are expected to follow.

Vikas Ecotech Limited is the only manufacturer of the FDA approved Organotin PVC Heat Stabilizers in India, the Organotin Stabilizers are essentially a PVC additive which is fast replacing the toxic heat stabilizers conventionally used in PVC formulations.

The company had some time back also received an approval and the first bulk commercial order for the Flame Retardant Additive from the E V conglomerate the Renowned “Olectra Green-Tech Limited.” Olectra Greentech Limited- a subsidiary of MEIL Group is the India’s largest Pure Electric Bus manufacturer having manufacturing facilities at Hyderabad. With the receipt of this order, the company has accomplishevd complete revival of the Organotin domestic customers and business post the disruptions caused during the pandemic situation. Though an export of Organotin Material is also being pursued aggressively and is expected to start contributing again in company’s topline in 2-3 months down the line.

Vikas Ecotech Limited is the only manufacturer of the FDA approved Organotin PVC Heat Stabilizers in India, the Organotin Stabilizers are essentially a PVC additive which is fast replacing the toxic heat stabilizers conventionally used in PVC formulations.

Vikas Ecotech Ltd. is a New Delhi based company. Vikas Ecotech is the only manufacturer of Organotin (Heat Stabilizers for Vinyl applications) in lndia with in-house R&D facilities and is one of the single digit number of manufacturers of this product worldwide, who have technology and expertise for manufacturing this material right from Tin Metal to the final product.

Vikas Ecotech is expanding its business and product portfolio has added many consumer (final) products to its conventional (raw material businesses) profile. The new business segments include Infrastructure Products like Steel Pipe Fittings, MDPE Pipes for Gas applications to its business lines.

New Delhi (India), March 11: Karwar-based IT entrepreneur, Rajat Waingankar has come up with a news application exclusively for Android devices. This news application will empower its audiences with all the latest regional and global news. And, will be launching on the Play Store on April 2nd this year.

In the present competitive times, staying up-to-date about all the latest regional and global happenings is crucial. Knowing all about one’s surroundings and what’s happening in the world is key to staying ahead of the competition. This also helps one plan their daily and future activities accordingly. However, with so many rising news applications and platforms, readers can often get confused about which news is reliable or not. This has led to the rise of some new-gen and informative news application platforms like Karwar Times to keep them informed.

Karwar Times is a new-generation news application and news website that will be launching in the coming April. Presently, in its beta phase, the app will be exclusively launching for Android OS devices. It will be compatible with all Android platforms and devices, including the desktop version. This Android OS-compatible news application will provide news information based on categorization. Apart from providing regional news categories, some other categories available will be Bollywood, Celebrities, etc.

The app and website users of this rising news platform will find every news relevant to the coastal city of Karwar in Karnataka, India. They can learn about some more informative news and current affairs about other happenings across the world. The app will also feature an optional quiz section for its app and website users in case they are bored of reading their news and want some thrill.

The need for regional news websites and platforms has grown tenfold in recent years. As more and more people are progressing in terms of business and careers, they feel the necessity to stay up-to-date rather than stay put. They are curious to learn more and bring a change rather than survive with the same stereotypes and false hopes. Thus, their reliance on news applications strengthens their open-mindedness and helps them dream more practically and soundly.

Currently, the app will only stay limited to Android users. Its user-friendly interface and smart construction make it a reliable choice both for youngsters and intellectual souls. The quiz section of the app makes it the app’s Unique Selling Proposition (USP) indeed. It will bring good interaction on the part of most users that want to gain knowledge but in an unusual way for a change.

The founder and creator of this soon-to-be-launched news application and website, Rajat Waingankar is a YouTuber and Karwarian Vlogger. As a famous youth in his city, the IT entrepreneur is making his city proud by launching his unique news application soon. In the near future, he also plans to launch this application for iOS users. But right now, he plans to stick with the Android OS users for some time.

Learn more about him on

Instagram – https://www.instagram.com/karwarian__vlogger_/

YouTube – https://www.youtube.com/c/KarwarianVlogger

Taral Shah, MD of Shivalik Projects, says guidelines are needed to deal with non-consenting members in redevelopment projects

With the pandemic situation easing, a flurry of redevelopment projects are expected in Ahmedabad in the near future, he says

Ahmedabad (Gujarat) [India], March 12: The trend of real estate redevelopment is poised to grow in Ahmedabad, but more regulatory clarity is needed, according to leading real estate developers.

Redevelopment, which refers to demolishing old buildings and undertaking development afresh, has been in vogue in cities like Mumbai for decades. Redevelopment allows for better utilisation of land because of higher FSI, and some of its advantages are larger apartments, better amenities, higher resale value of property, proper parking space, improved fire safety system, among others. While redevelopment has also become popular in Ahmedabad in the past few years, the number of projects is still quite low.

“Redevelopment is a must for new projects to come up in the prime locations of Ahmedabad, where land is otherwise not available. Redevelopment is beneficial for all stakeholders and must be encouraged. That said, it is comparatively a new trend in Ahmedabad, and as with any new thing, it will take some time before it gets widely accepted,” says Taral Shah, Managing Director of Ahmedabad-based Shivalik Projects, a leading real estate developer.

With a view to spur redevelopment of old buildings, the state government in July 2019 amended the rules for redevelopment, making the consent of only 75% of the members necessary instead of the 100% requirement earlier.

“The rule to get the consent of 75% of the members for redevelopment was to make the process easier. But, what about the members who are not giving their consent? There are no guidelines regarding how to deal with non-consenting members. The option is that the consenting members take non-consenting members to court, but it is a time-consuming process. What is needed are clear-cut guidelines on this aspect. This clarity will really boost redevelopment projects,” he adds.

Shah said more than 50 (approximate number pls?) redevelopment projects in Ahmedabad were in advanced stages of negotiations in late 2019 and early 2020, but most were delayed or called off because of the Covid-19 pandemic.

“For the last two years, there was just too much uncertainty. Developers were willing to take up redevelopment projects despite the huge risks, but many societies withdrew from the agreements and decided to wait for the situation to return to normal. Now that the worst of the pandemic seems to be behind us, we are expecting a flurry of redevelopment projects in Ahmedabad,” he says.

Technology is Changing the world. Let’s change the Food Industry with Bollywood Chaiwala

 Mumbai (Maharashtra) [India], March 12: India has always remained fond of tea since time immemorial. Be it morning, afternoon, or even before going to bed, teas have always remained our best partner of us. A Bollywood movie with a spice of actions, love, and thrillers cannot be perfect with some snacks and a delicious cup of tea.

Well, ladies and gentlemen, presenting you all the best chai franchise of India, the love of all the customers- Bollywood Chai wala! With a mission to bring back the smile on every customer’s face by providing them the best kullhad chai blend with the essence of Indian delicacies, the franchise has gone too far in a relatively short period. Upgrade your restaurant with Bollywood Chaiwala.

What is Bollywood Chaiwala- Mission, Vision, and Service rendered

Bollywood Chaiwala is a private limited company that is serving to lots of customers the best teas in the kullhad cups, giving the real vibe of India. The company not only makes millions as revenue but is also known for its excellent services to its customers through its positive deeds, versatile vibes, and Garma-Garam Healthier Maseladar Chai. The largest chai chain brand set itself to stand unique in the crowd by serving tea in kullhad magical cups on which your favourite Bollywood star appears. Wow! Isn’t that stunning!

Bollywood Chaiwala believes in growing with advanced technology as it is one of the essential elements of the business. Known as the Shehenshah of the Food industry, the franchise serves 100% natural masala tea to its customers. You can enjoy every sip of this tea with Indian spices, fresh ginger, and organic honey.

Bollywood Chaiwala is dedicatedly working their fingers to the bone to make the franchise stand in the crowd of the world. Their mission is to spread Indian taste across the globe.

Bollywood Chaiwala has focused on the recent problems the food industry faces in this era. They have come out with many, like- employee management, marketing budget, new food recipes, product quality, product distribution, employee benefits, branding, recruiting, training, billing, employee insurance, safety measurements, distribution on Zomato, and Swiggy, and many more.

Bollywood Chaiwala provides a brand name to all these small food industries. It helps them by offering them 100% branding, quality control, a guarantee of growth, employee royalty, billing and taxation, new ideas and recipes to attract more customers, online marketing and promotions, adaptive e-commerce solution, natural organic products, and many more.

Additionally, it provides 1-5% royalty income to employees for a lifetime, a food subscription model, and numerous other services that no one can match.

Restaurants Owners are already spending 10K – 75K every month for their Online Ads, SEO, Digital Marketing, and online presence. In total, they spend more than 21% of their income every month, which is a significant amount. The franchise has a record of 0% wastage with 90% repeated customers due to their satisfying service.

It offers direct income from bulk purchases from the suppliers, advertisements of big brands, e- commerce websites by selling ready-to-eat foods, premium Bollywood masala chai, flavoured chai, and many more.

The franchise provides a healthy environment and believes in empowering women. Since 2011, Eklavya Jindal, the CEO of the company, has worked hard to make his dream a reality. No doubt, he has succeeded in solving the problems faced by the today’s generation in the Food Industry. Grand Opening of the first outlet of Bollywood Chaiwala is on 18th March, 2022, in Sector 20, Panchkula.

Surat (Gujarat) [India], March 12: The founder & CEO of Ajmera Fashion, a leading textile company from Surat, Mr Ajay Ajmera, was bestowed with the “Millennium Brilliance Award for Best Management in Textile Industry”. The award was presented by Bollywood Actress and Padma Shri Awardee Kangana Ranaut.

The Millennium Brilliance Awards honour outstanding performances of individuals and companies across 15 categories of industries, ranging from textile and education to hospitality.

Speaking about his achievement, Ajmera Fashion Founder & CEO Ajay Ajmera said, “We are honoured to receive this prestigious award. It is a testimony to our untiring efforts in addressing the needs of our customers and stakeholders. It exemplifies our ‘people-first’ approach in all our operations. Our employees put in their best effort for its growth and development. We believe in delegating responsibilities. When responsibility is delegated, the proportionate authority also gets delegated. Delegation helps us to concentrate on our core areas and manage things effectively. We will continue our efforts to constantly improve our products and services.”

Ajmera Fashion is one of Surat’s most awarded and largest textile manufacturers. It is a fashion powerhouse with a complete range of women’s, men’s & kid’s apparel. It has an impressive clientele of 50,000+ retailers, wholesalers, and traders pan India, and it exports to 30+ countries across the globe.

It is quite a unique organisation as it believes in nurturing more businesses by building an ecosystem that encourages entrepreneurship.

“The Millennium Brilliance Award for Best Management in Textile Industry ” is just another feather in the company’s cap as it has won all major awards in the textile industry and has even been featured in the prestigious Forbes magazine.

Talking about his organisation, Mr. Ajmera said, “With a capacity of producing ten lacs pieces of apparel per month, Ajmera Fashion’s state of the art manufacturing facility is amongst the best in industry. We follow SOPs at every stage of garment manufacturing which increases our productivity. It also gives the company a competitive edge and enables it to offer affordable prices for its products.”

Ajmera Fashion gives utmost importance to the quality of its products. Starting from purchasing raw materials to the shipment of lots, it has built-in mechanisms to conduct quality checks and meet the specified quality standards.

The company follows robust HR practices and ensures employee participation at all levels. It frequently organises training sessions as per the need of any particular group. Employees are also encouraged to groom themselves holistically by reading books on different topics.

Standing at the pinnacle of success Ajay Ajmera and his wife, Rachana Jain, have not forgotten their humble roots and have been actively involved in social work. They have been involved in various activities ranging from blood donation camps aids to NGOs to women empowerment.

When we dug deep into the CSR activities being done by Ajmera Fashion, the couple opened up. It said, “With God’s blessings, we have been instrumental in changing the lives of over 5000 housewives belonging to the underprivileged sections of society by enabling them to start their own saree business. And today, most of them have become the breadwinners for their families.”

~ With 500+ registrations, the 2-day event will witness international universities, corporates, and industry experts from all over the world~

India, March 11: The “Global Education Conclave”, the yearly edition of a series of sessions from the higher education space, is going to be held on the 15^th and 16^th of March 2022. An initiative by ‘One Step Global’ this year the event would focus on employability. The two-day conclave will be held virtually on TOEFL’s Facebook platform and will include a variety of sessions on the changing future of work and how international students need to be equipped with the skills and experience to succeed.

International universities such as University of Macquarie, Nottingham Trent University, Dublin City University, University of New South Wales, University of Sussex, Loughborough University, State University of New York, University of Arizona and many more along with Government bodies like Austrade and Enterprise Ireland and corporations like Unilever ETS have already registered for the event.

Prominent speakers and representatives from the above universities and corporates would drive sessions which would focus on international employability trends from countries like the United Kingdom, United States of America, Ireland, Australia, and Europe (Germany and Finland), most employable sectors, career support/latest initiatives provided to international students by the individual participating universities, and insights or statistics on employability from the previous batches.

Mr. Aritra Ghosal, Founder and Director of OneStep Global, said, “The conclave’s goal is to provide international students with career support from our partner universities, latest insights from the HigherEd industry, as well as to discuss the most employable sectors and new university/government initiatives to make international students more employable. Last year’s event was a huge success, with over 40 distinguished speakers and thousands of registrations from all over the world, and I am confident that this year’s event will be just as successful.”

“ETS’s TOEFL program has witnessed the powerful impact of international education and the opportunities it affords to students globally, both in the classroom and beyond,” said Srikant Gopal, Executive Director of the TOEFL Program at ETS. “We’re looking forward to this year’s Global Education Conclave 2022. We encourage students to take advantage of the opportunity to hear from educators, business leaders and changemakers from around the world who will share their insights and perspectives on topics that can help them make decisions about their educational journeys.”

The Global Education Conclave2022 aims to function as an employability guide for international students. These sessions covered during the event will help the students to make more job-relevant decisions about their education. Don’t miss this amazing opportunity, to register please register at https://onestep.global/events/global-education-conclave2022/

About: OneStep Global is a market entry firm specialised in the higher education sector. We help Universities, academic service providers and government organisations to grow their footprint across Asia. Our solutions range from market entry advice to strategy design, logistics support to in country representation. Our deep market knowledge comes from years of experience, strong relationships with key stakeholders, student behaviour analysis and the connect with the on-ground realities.