Tag: Business

Mumbai (Maharashtra) [India], March 11: Marwadi Financial Services announces the launch of Crypto Connect, a dedicated research desk designed to apprise Indians on virtual digital assets. On the back of a massive spurt in crypto transactions, a 30% tax on gains from crypto trades was declared in the Indian Union Budget 2022, with 1% taxed at source (TDS). Crypto Connect is a platform where individuals will have easy access to information and research on cryptos. Through unbiased research, Crypto Connect will act as a guide and educate them about the new age asset class. Crypto Connect will not be making recommendations on the buying or selling of crypto, rather it is a platform for well-researched crypto information. Its focus is purely knowledge dissemination.

A salient feature of Crypto Connect is that it is rooted in quantitative analysis, helping rule out human discretion and bias involved in decision-making. Quant-based models are data-driven, and are made as per pre-defined rules. People will find in Crypto Connect, a tool that dispels worry and empowers them with the knowledge to understand this new digital asset.

Speaking on the launch of India’s first crypto research desk, Keval Bhanushali, CEO, Marwadi Financial Services elucidates, “It is no wonder that crypto is gaining traction as digital assets are easy to trade and promise exponential growth in a short timeframe. Indians are looking to supplement existing returns from stocks and mutual funds, and we want to ensure they are making the right choices while keeping the necessary fail-safes in place. Crypto penetration in the country is high, and our goal is to educate society with unbiased research.

As a nation, we are still recovering from the pandemic and so we want to ensure people build rather than compromise on their futures. India has over 10 crore crypto asset investors with more than 8,000 cryptos being traded every day. However, over 90% of these cryptos will bust sooner or later. Crypto is a disruptive technology, so it is only necessary that the larger population is made aware of the benefits and the risks associated with it. To ensure that people do not lose their hard-earned money, Crypto Connect has been envisioned to empower individuals as they navigate the world of virtual digital assets with confidence.”

Diving into the product, Manit Ankhad, Head of Crypto Research & Vice President, Marwadi Financial Services said, “Crypto Connect is tailored to meet crypto enthusiasts where they are and take them towards their journey. India is a young nation hungry for the next big thing in finance, and our free research is designed to help individuals access important information and statistics on crypto. Crypto Connect offers informative reports exploring the latest developments in the space and in-depth, coin-specific research reports for thorough assessments. These will serve as a quick guide for people on their crypto curiosities.”

Despite high trade volumes in the country, there is a lack of quality information and knowledge in the domain of crypto. Crypto Connect by Marwadi Financial Services demystifies virtual digital assets for the progressive Indian through blogs, research reports, top rankings, and expert opinions to bridge the information gap and educate them.

About Marwadi Financial Services ( www.marwadionline.com )

Marwadi Financial Services (Registered as Marwadi Shares and Finance Limited) is the investment and financial services arm of the 3 decade young Marwadi Group. The group was incorporated in 1992 and has ventured into various sectors that include financial services, education and solar power. Across its verticals, the Marwadi group has witnessed steady growth and has a strong team of 2,500+ employees. The company has its spread across 97+ geographical locations across India, with over 500 partners to serve the strong community of over 4 lakh+ esteemed customers. With enabling and empowering their customers on their wealth creation journey, the company offers a wide range of financial products and services that include equity, commodity, currency, depository facilities, IPO and mutual fund distribution, and advisory services. Marwadi Financial services is a trusted financial services solution provider. Through its robust business model, it delivers unmatched value to those seeking financial freedom. The company’s mission is to provide quality advisory services, not just to the existing set of loyal customers but to all investors across geographies in India, through innovative digital-first solutions and AI-based models. As a trusted, strategic financial partner Marwadi Financial Services is deeply committed to gaining the customer’s confidence in investing for their financial well-being.

March 11: Success is a 7 letter word that comes to those who toil. Ever since Aaheli’s inception in October 2020, the brand hasn’t looked back. The urge to bring novelty while remaining true to the country’s traditions is a tough act to follow. However, the brand attempts to provide everyday chic, handcrafted apparel for the women of today, who prefer comfortable & confident silhouettes and have been so far successful in catering to the everyday apparel needs for our customers.

Aaheli has made its name across the country by offering a wide range of handcrafted & trendy apparel for women, featuring an exclusive and evergreen range of Kurtis, Suit Sets, Dresses, Western wear and Indo-western ensembles along with Festive-ready Outfits, Sarees, Dupattas and more. With new styles added daily into our roster and the constant clockwork of the e-commerce world, it becomes imperative to keep the process going and involves an efficient assembly line for the same.

Each Aaheli order is wrapped with love and packed with care. Be it a single item or an order consisting of multiple pieces, a consistent amount of care and attention are given to ensure the correct item with the required size and colour is being dispatched to the customers. In the past, the brand has also participated in sending complimentary masks and surprise gifts to the customers as an approach towards creating brand delight.

Throughout the website, the brand focuses on being accurate with the depiction and descriptions of the listed products in order to be as true to the colours and silhouettes as possible. Along with that, adequate details are available in terms of a comprehensive size chart, wash care instructions and material information so that the customer makes an informed decision during the purchase.

Aaheli’s team emphasizes the importance of accuracy and timely dispatch of items to ensure that the outfit reaches their customer in the shortest possible time. Through partnerships with various delivery companies, Aaheli is able to deliver the majority of the orders within 3-5 business days. However, sometimes some discrepancies may occur and the team ensures that the customer is well informed of the delay caused.

With effective communication and honest efforts, Aaheli has carved a niche for itself with the brand’s further goals aligned with its essence and the promise of comfortable everyday wear and occasion wear.

https://www.instagram.com/aaheli/

https://www.aaheli.com/

SAP Gold Partner Primus Techsystems enabled successful implementation of the solution

Pune (Maharashtra) [India], March 11: World-leader in precision investment cast parts, Jiangyin Uni-pol Vacuum Casting India Pvt Ltd, UNIPOL marks successful implementation of SAP S/4HANA, enabling it to be an Intelligent Enterprise. SAP Gold Partner, Primus Techsystems Pvt. Ltd. deployed the solution while streamlining operations to optimize processes at UNIPOL to help build a robust digital enterprise.

UNI-POL’s robust manufacturing infrastructure, along with component quality systems and ongoing innovation, offers its customers next-generation precision investment casting solutions. Equipped with global standards, latest business processes and best practices from SAP shall support UNI-POL’s digital core and accelerate innovation. Moreover, the solution will help scale business and help UNI-POL’s customers benefit from RISE with SAP.

“We feel extremely proud and delighted to share the immense journey we covered during the implementation of SAP S/4HANA Solution. SAP at our India premises puts us at par with our global standards, and the processes now help us align our DAS for production line transactions. With a focus on cost optimization and resource redeployment, UNI-POL will focus more on customer experience and continue with its pioneering approach, said Ankit Handa, Finance Director, Jiangyin Uni-pol Vacuum Casting India Pvt Ltd. 

He added, “We thank the entire team at Primus Techsystems for their remarkable contribution to the successful implementation of SAP S/4HANA in a record time.

With this offering, UNIPOL will provide its customer with extensive cloud expertise. SAP will help accelerate UNI-POL’s customers’ journey with RISE with SAP by providing a fully managed, secure, and decarbonized transition to the cloud.

From UniPol – Go Live event was attended by David Orr, CEO, Ankit Handa – Director Finance, Pravin Mandlekar- IT Head. From Primus Techsytems – Yuvraj Bhosale IT Manager, Ashish Bhavthankar, General Manager Business Development, CP Pawar Technical Director and Gulab Awari – Project Manager attended the Go-Live event. At the event, SAP India was represented by Ankit Thakker, Director Sales, SAP India

ABOUT UNIPOL

Unipol is a world-leading company in precision investment cast parts. Our robust manufacturing, component quality systems and ongoing innovation offer quality products meeting our customer’s demands and diverse applications. We have over 700 employees worldwide communicating more than eight languages, with support teams across India, China, Mexico and Europe. Jiangyin Unipol Ltd was established in 2005 in China and had three manufacturing facilities in China, India and Mexico and recently adding the fourth one in the UK. Our manufacturing sites have the approvals of IATF 16949, ISO 9001, ISO 14001, VDA 6.3 and AS 9100. We adhere to implementing the lean 6 Sigma process quality control methodology. We are performance-driven to continually improve levels of efficiency and excellence, achieving high component quality and a low PPM.

March 11: The rising Indian webstore, Bizpressions empowers emerging startups and businesses with as many raw materials possible, in affordable quantities. To help them experiment with new products or packaging materials easily, faster, and in less budget compared to wholesalers and manufacturers.

In present times of coronavirus pandemic, the upsurge in the price of raw materials and packaging materials, the reluctance of wholesalers and manufacturers have been harsh on small businesses and emerging startups. They have been unable to develop and launch new products because most wholesalers and manufacturers have been reluctant to supply raw materials or packaging materials in small quantities.

Despite the strenuous efforts, investment, time, and willingness of small businesses and emerging startups to pay double or triple the wholesale price. They have been unable to pursue the product development process seamlessly because of their inability to purchase large volumes initially. Such inability and reluctance on part of the wholesalers and manufacturers have led to the launch of online platforms like Bizpressions, to help emerging startups and businesses experiment with new products seamlessly.

Bizpressions is a website that is dedicated to helping all the 21st century small businesses and emerging startups to develop and launch new products. They can purchase required materials such as raw materials, chemicals, packaging materials, fragrances, etc. from the online marketplace.

The online platform offers small businesses and emerging startups with the same items and same quantities as most wholesalers or manufacturers would. It helps them purchase almost no minimum order quantity with a slightly higher price as compared to the wholesale price. As the customers start ordering larger quantities, the price will also start reducing subsequently.

There are plenty of B2B portals and web stores that offer raw materials or other essential goods to businesses at wholesale prices. However, most of these websites offer through third-party sellers, after adding platform fees, and some other charges. In the end, this leaves not much difference between the B2B and B2C prices. But Bizpressions offers many reasonable and affordable prices in comparison to these websites.

Nowadays, most online platforms set the final product price three times the normal product price. Then, they give 30% to 50% discount on their final product price because most customers fall for it. But most of these customers are unaware that they are paying much more than the normal price even if they are buying at discount.

The prices of all the raw materials and other products on Bizpressions are straightforward and transparent. They do not offer discounts but resonate with their price changes based on offline market rate fluctuations. This means all their business and emerging startup clientele will be paying the same rate as the offline market rate.

Bizpressions also does not offer free shipping. They charge shipping prices based on the order quantity so customers pay nothing more, nothing less. This way, their products and shipping service becomes affordable for both, their customers and themselves. Thus, enabling both of them to perform their best. Visit them at https://bizpressions.com/

Fipola delivers 10k+ orders daily orders by the end of this quarter

Aims to cross revenue of Rs. 460 crores by the next financial year

 Mumbai (Maharashtra) [India], March 11: Fipola, India’s leading omnichannel Meat Superstore, announced that it has registered more than 10k+ orders daily in the past three months. The D2C(Direct-to-Customer) Startup recorded more than 3 lakh orders in the last month, with most of its sales coming from products like seafood, chicken, mutton and value-added products. Fipola is all set to initiate its business expansions and launch over 40 retail outlets by March 2022, intending to double its daily orders.

Chicken is by far the most preferred product by the customers as it registers over 38% of its sales. This is closely followed by Seafood (32%) and Mutton (21%). Going forward, the company is also aiming to expand its presence in the hospitality sector by increasing its other offerings – ‘Fipola Grill House’ and ‘Fipola on Wheels’.

Speaking on the business expansion, Mr. Sushil Kanugolu, Founder & CEO, Fipola, said, “Fipola has always aimed at meeting the customers’ needs by leveraging our unique user experience along with high-quality meat products. We are launching Pune in may and set to increase our revenues to more than INR 460 crores by the end of the financial year and With this massive expansion, we aim to deliver over 250+ products across seven key cities like Chennai, Hyderabad, Coimbatore, Vellore, Tirupur, Pondicherry and Bangalore. Currently, we are taking more than 300000 orders from our base of more than 10 lakh customers.” 

Further, Mr. Kanugolu added, “We have touched an annual run rate of INR 200 crores. With gradually increasing demand in the meat and seafood industry, our target is to achieve a growth rate of 4x year on year.” Fipola is continuing to raise more funds as it sets its eyes to expand to 275 stores across India in the next 16 months entering newer markets like Delhi NCR, Mumbai, Kolkatta, and Punjab.

About Fipola Retail India: 

Fipola Retail India Pvt Ltd is a South India based omnichannel D2C meat and seafood retail brand founded by Mr. Sushil Kanugolu in December 2016. The brand since then has successfully redefined meat retailing in the country by delivering premium products and best-in-class customer service within a hygienic and convenient shopping environment. Fipola also recently diversified its services under the same umbrella. Fipola Grill House is one of the largest, with eight outlets in Tamil Nadu and almost all stores in Hyderabad and Bengaluru. A brand extension caters to restaurant-style grilled chicken and shawarmas takeaways that are ready to eat. Fipola on Wheels is another diversification, manifesting the brand’s concept of ‘bringing the store to your doorsteps’. This international concept of Mobile Retail Stores has its presence in Chennai, Hyderabad and Bengaluru. 

Fipola is continuing to raise more funds as it sets its eyes to expand to 275 stores across India in the next 16 months entering newer markets like Delhi, NCR, Mumbai Kolkatta, and Punjab.

March 13: In India, with COVID-19 showing signs of receding, business owners were just about expecting to get back on their feet and start recouping at least part of the losses incurred by the pandemic.

However, the Russia-Ukraine conflict seems to have thwarted their hopes again with inevitable price inflation and a disturbed supply chain. Addressing a recent press conference, Finance Minister Nirmala Sitharaman also expressed concern, saying that the escalating geopolitical situation is a concern for New Delhi because trade disruptions could potentially impact supply chains and fuel inflation, which has already breached the Reserve Bank of India’s (RBI) tolerance threshold of 6 per cent in January.

The Indian import and export industry has been severely affected due to the caution in the foreign airspace. Industries across textiles, plastics, steel, pharma, Compressed Natural Gas (CNG), are nevertheless endangered. Russia is an important supplier of oil, metals, and natural gas and higher prices for these commodities are sure to create economic damage across the world. The Indian Rupee is also witnessing depreciation against the US Dollar, which will increase the cost of products in India.

Rajiv Ranjan, Chairman (Micro Clusters Development Council, MSME council, Employment generation council, Member NGC (AIMO) points out that amid the Russia-Ukraine crisis, the steel industry will see multiple impacts. “If you see the commodity prices globally, specifically, oil prices are about $110 a barrel in the international market, leading to an increased cost of energy. Metallurgical coal or coking coal is a vital ingredient in the steel-making process. The current situation is already getting reflected in higher oil and gas prices, leading to an increased cost of energy. Moreover, commodity and raw material prices will also see a steady increase.”

Russia and Ukraine are net exporters of steel, cumulatively to the tune of almost 40 million tonnes. Rajiv Ranjan further says this will disrupt supply chains in the next few months, leading to an increase in steel prices in the short term.

If this conflict continues, the market will see a sustained period of higher steel prices, which means that consumers will end up paying more for steel products. The automobile industry, especially, will be impacted in a big way, he added. The Indian textile industry is also witnessing challenges owing to the halt in shipments.

“The Indian textile sector, at large, will witness a massive impact as far as exports are concerned. Key export markets like Europe and Russia have already seen a temporary pause in activities, which would impact the overall turnover of Indian textile brands,”.

There is tremendous uncertainty in the global markets not only in terms of trade but also in terms of liquidity. Lack of liquidity would mean a temporary haul in payments and receivables which would further impact the cost of acquiring raw materials as well. The scenario is also challenging for the Indian pharma companies for whom the European market is a strong export destination. “You see that India is import-dependent for most of the raw material. Even for making paracetamol, we import excipients. With the rise in crude prices, the price of aluminium and PVC used in pharma packaging has gone up.”

It is not about one particular industry. In the truly global village of today, a war between two nations has a worldwide catastrophic financial impact.

Rajiv Ranjan, founder of Indie TikTok, who also heads Rudraa Initiatives Media and is the Chairman (Micro Clusters Development Council, Employment Generation Council, MSME Council) and Member NGC (AIMO).

March 11: During the past decade, Just Web World has provided the most up-to-date information on a variety of online and offline topics. It is the ideal solution for everything, from basic needs to personal preferences. It’s a one-stop spree for everything one ever needs to know. They let the curious novice or expert finally access their vast collection of education, technology, lifestyle, health, travel, SEO, and other related advice for free. The research team at Just Web World works tirelessly to give the most up-to-date information in each niche. They work around the clock to provide extensive guides on daily best knowledge about various online and offline topics, ensuring that readers are up to speed and that their precious time and reading are worthwhile investments.

They are a specialist multi-faceted website supplying the best advice and expertise across the globe, with over 9+ years of experience in educating people on everyday online and offline topics. They rigorously follow quality over quantity in their job. They are happy to be affiliated with top-tier Authors, Researchers, and Writers that deliver the most comprehensive research-based informative guides on practically all topics.

They take a flexible approach to every specialty feature, and they have amassed a more significant readership record than any of their competitors in the industry. Their rapid growth and success can be attributed to their dedication to giving their users reliable information and sound advice.

Just Web World, which provides uncomplicated personalized search based on a specific department or section, can perform a worthwhile reading. Technology, Web, Travel,  Business, Entertainment, Education, Health, Lifestyle, Home Improvement, Personal Finance, and Social Media are just a few of the segments that one may browse through https://www.justwebworld.com/ to keep up with the recent trends and happenings from around the world.

Mobile phones and laptops have become a part of daily lives, and their troubles have become a part of everyday lives. Almost everyone suffers problems with their phones at one point or another, regardless of their type, size, or operating system. It’s nearly hard to escape phone problems because they not only allow staying in touch with friends and family, but they are also not allowed to conduct business. It must surprise to learn that they can only solve it in their respective places. One may be unclear where to obtain this information; for them, it is strongly recommended that they visit Just Web World, where they can find all the information they require and receive the most excellent expert advice based on every query.

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Just Web World provides the daily best knowledge about various online and offline topics regarding Education. One can avail all sorts of detailed guides on almost all the topics like how to write a successful essay, six different ways in which digital tools can change the ways one must pursue, tricks, and best recommendations on how to learn a language faster. Even one gets awareness about mistakes to avoid while preparing for class seven math Olympiad, and even they provide various guidance on competitive exam issues.

Under the Fun section, there are two subcategories like Trendy and Birthday, where one can discover all the necessary information to enjoy, enhance and improve their social life. From advanced happy birthday wishes for husband, wife, near and close ones to the top seven most excellent cars driven by celebrities, ten essential life lessons to learn from Bhagavad Gita, all of the advice given to improve, enrich, and illuminate one’s abilities.

Rhinoplasty can increase a person’s breathing glitches. If the surgeon can remove all breathing obstacles, a rhinoplasty can help a person breathe better. A nose job is particularly effective for persons who have a respiratory problem due to an anatomic defect in their nose. For an individual who has the same kind of issues, this type of information is essential to have, but if one doesn’t have it, Just Web World can help them with their quest to live a better life.

To be a maven or keep up with the latest trends, one must rely on Just Web World to save energy and time searching for news across several websites. Just Web World is a comprehensive feed that requires only one click to obtain all information in a matter of just a second, and there is no longer any need to do separate searches for various purposes. They have stayed absolutely true to their principles of honesty and integrity. They take pride in providing the most up-to-date, research-based information on various online and offline issues.

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March 10: Surat, Gujarat-based company, Anaya Designer Studio, empowers women across the globe with the finest quality and striking ensembles. The label is an ideal combination of India’s rich heritage, culture, traditions, and highlights festive feelings gracefully.

Buying ethnic Indian outfits that are stylish and traditionally rich has become a common problem with unlimited shopping options for the same. The shortage of time and a willingness to experience a seamless shopping experience has led many women, working professionally or housewives, to rely on acclaimed online shopping websites like Anayadesignerstudio.com rather than in-store shopping as its far more convenient.

Anaya Designer Studio or Anayadesignerstudio.com is a rising Indian shopping platform offering Indian ethnic wear, including sarees, lehengas, gowns, sharara suits, Kurtis, dresses, wedding outfits, and more. Their “South Special Half Saree” and “Bollywood Outfits” are some of the most hot-selling categories in the global marketplace. Their fashion clothing collections like “Farewell Collection For Girls” and “Wedding Guest Special Collection” helps simplify the buyer’s search process and help them pick the right style for them.

The main purpose of Anaya Designer Studio is to break stereotypes and myths such as women cannot work. The company has a large group of highly-trained women craftsmen and professionals helping them break through and grow beyond the stereotypes. From the best gowns for the holiday season to the best KarwaChauth special saree, the global marketplace covers all kinds of Indian ethnic wear outfits for every occasion and every season.

Anaya Designer Studio has tons of ethnic Indian wear outfits available for sale on their website. From best ruffle sarees to the best mother’s day gifting range collection, they consist of a wide range of shopping products and collections for the utmost convenience and satisfaction of their buyers.

Over the years, Anaya Designer Studio has attracted and reached thousands of buyers worldwide, including countries like the USA, South Africa, Singapore, and Australia. Their affordably priced product range and numerous options are what make them stand out from the crowd. The online shopping platform also offers stitching services, free shipping and free cash on delivery in India, and worldwide shipping service to their buyers.

The founder and owner, Shashwt Shah began with the B2C or business-to-consumer selling of his expert and fashionable Indian ethnic wear collection online recently in July 2021. Their genuine rates, authentic products, reliable services, 100+ Google reviews, 4.8 rating on Google, and YouTube videos enabling easy product views are some of their biggest factors in helping Anaya Designer Studio become a recognized and go-to shopping platform for shoppers worldwide.

Unlike other shopping platforms, they keep updating their website with new and attractive Indian ethnic wear collections, blogs, and YouTube videos regularly. No matter what ethnic Indian wear the buyers have in mind, they can find it all on this global marketplace. They provide the finest quality ethnic wear products and blogs for an enhanced user experience. From mirror work lehengas to Banarasi sarees, Anaya Designer Studio has it all.

For more information checkout their website https://anayadesignerstudio.com/.

Checkout their collections:

Saree – https://anayadesignerstudio.com/saree/

Lehenga – https://anayadesignerstudio.com/lehenga/

(L to R)  Mr. Milind Bhalerao, CEO, Becker India and Mr. Hans Ciesla Sales Manager, Becker Germany

Pune (Maharashtra) [India], March 10: Gebr.Becker GmBH International, a leading global manufacturer of vacuum and pneumatic equipment, today announced their launch of India operations by launching a fully owned subsidy – Gebr.Becker India Vacuum Pumps Pvt. Ltd headquartered in Pune.

The objective behind launching Gebr.Becker GmBH’s own subsidiary in India is to maintain its established goodwill with customers. Becker India will establish its own brand recognition and increase the overall market share. Also, they will closely work with Indian customers for the supply of products and solutions as well as offer services.

Becker has a global presence with 4 subsidiaries in Germany and 17 subsidiaries worldwide, along with numerous well-trained agencies worldwide. Becker International, which has an annual turnover of 200 million (Euros), will be investing a total of 10 crs. (INR).

The company headquartered in Pune has an assembly unit in Bhukum. The new company would currently focus on supply chain management and has state of the art warehouse, testing facility, service centre, and demo cum training room at Bhukum. In the future, the company aims at manufacturing products locally with a customer-centric approach.

This new development will enable increased efficiencies and diversification. The key role is to Becker spread its wings in the Indian market and achieve maximum business in India. Becker already has well-established business in India with current product offerings like Oil-less Vacuum Pumps/ Oil Lubricated Vacuum Pumps, Side channel blowers & Combined Vacuum-Pressure Pumps.

With the new subsidiary, Becker would provide products diverse products like vacuum and pneumatic equipment, rotary vane vacuum pumps, screw vacuum pumps, claw vacuum pumps, roots booster pumps, radial vacuum pumps, rotary vane compressor and side channel blowers, to name a few.

Speaking on occasion, Mr. Hans Ciesla Sales Manager, Becker Germany, said “Made in Germany” for 137 years and consistently met customer requirements in the relevant markets. The very high level of awareness of our pumps worldwide ensures Becker’s success in India. Together with Becker India, we will consistently fulfil our customers’ wishes and work with them on new solutions.

Speaking about India operations, Mr. Milind Bhalerao, CEO, Becker India, said, “With the new subsidiary Becker India is aiming to tap industrial segments such as additive manufacturing, packaging, and food processing, woodworking, printing & paper industry, energy, and medical technology, plastic and electronic industry.”

March 10: According to a 2019 S&P Global study, there is a significant correlation between firms with women leaders and above-average performance. The research concluded that firms with female CFOs and CEOs have been more profitable and have posted above-average stock performance.

At the same time, these women-led firms have developed a more diverse and inclusive work culture. Despite all of their achievements, gender stereotypes, discrimination due to race, and attire in a firm’s hiring decisions are also well-documented facts. The issue gets even worse for women. They may be discriminated against, not only for these reasons but also for their body shapes and marital status. The question is, “Do the attire and appearance affect the skill and talent in any way?”

MadHawks’ latest campaign for International Women’s Day 2022 features more than 30 social content creators and influencers who share their experiences and efforts to break the typical biases about their appearance, body, and attire. These are women who are successful in their own right, are creative, talented, and financially independent.

“At MadHawks, we take special care to have a clear lens while examining talent,” says Ravi Kumar, CEO and Founder of MadHawks. “In our experience, women have the talent to look past gender and other stereotypes, and as a result, MadHawks now employs a diverse and very talented team, more than 70% of which are women,” he further adds.

This week-long campaign will feature statements and stories from more than 40 social media and digital influencers. The campaign aims to drive a message for the women in any sphere of life to be confident about their appearance, and not let the judgements of society stand in the way of their success and happiness.

“Our latest International Women’s Day campaign #mybodymylove is all about breaking this stereotyping at hiring stations. The next generation of talent is not bound by geography or background. They often come from visibly different backgrounds, and women have been at the receiving end of this general discrimination for their appearance, despite their talent and dedication.”

MadHawks also hosted three very successful social content creators and influencers at the10 Episode of talk show MadTalks. The show hosted by Sargun Goolry, Business Head at MadHawks, garnered thousands of views within the first few hours.

MadHawks- A Digital Marketing Agency, has apparently experienced better performance from female leaders and managers. “They are definitely better at delegation and managing diversity. We have expanded to more than five different geographies and have been successfully managing the disparate client expectations despite the cultural and other barriers, thanks to the skilled women managers,” adds Ravi cheerfully.

With the current ratio of 70:30 women to men, MadHawks is likely to experience better overall performance. And not just because of having more women in the team, but because of having more talented women happily pushing the boundaries at the rapidly growing digital agency.