Tag: entertainment

Mumbai (Maharashtra) [India], August 24: The popular short video production startup Fandawm has launched a new music label Fandawm Music Originals, releasing its first music video single Kamaal Kare Tu, with a theme of love and betrayal. Udit Saxena has crooned and composed the song, and debutant AJ Mahin penned the lyrics. The magnificently picturised video features a magic couple Faizal Siddiqui and Rubyynna, short video influencers, and sensational heartthrob Rizwan Khan (Rizxtar). The song has crossed over 1 Million views on YouTube since its launch in the first two days. The song’s teaser, released last week, was also an instant hit among the young audience and generated over 2 lakh views in the first two days on YouTube and 1 Million views on Instagram.

Beautifully shot across rustic yet contemporary backdrops with rich cultural vintage history, each frame of the song elaborates scenic and lush settings, thus adding a dash of vintage colours and a contemporary feel to the romantic scenes. Mukul Verma directed the video of the song, and production operations were done by Ankur Drabu. With Udit’s heart-touching voice, catchy and hummable lyrics from AJ Mahin, and an intriguing dark thriller video storyline, the song is set to top the charts and take over the short video creations on Reels, Moj, and MX TakaTak.

Under the repertoire of Fandawm Music Originals, the startup plans to produce over 25 music video singles in the next year and distribute them worldwide across various audio and video apps, including YouTube, Instagram, Gaana, JioSaavn, Spotify, and Amazon Music. The cast, Faizal Siddiqui and Rizwan Khan, both are immensely celebrated creators since their TikTok days; however, they are yet to establish themselves in the acting world. Rubyynna, the lead actress of the music video, came from a humble village background in Uttar Pradesh and relocated to Mumbai around a year back. Since then, Rubyynna’s social media growth has been phenomenal, and she has quickly jumped into the mainstream post her launch by Fandawm Music Originals. “Every influencer’s dream is to act in Music Videos to become a big star. Fandawm is offering this golden opportunity. In a short span of time, Fandawm has emerged as a launchpad for the new stars and is bringing forth the acting prowess of influencers who have been dominating the short video market for quite some time but haven’t really had a breakthrough moment yet,” said Faizal Siddiqui.

Fandawm, launched recently by ex-MX Player and MX TakaTak employees, finds and invests in content creators and helps them grow and create content aligned with their audience and brands. Pushpendra Singh and Snehil Narula founded the startup. Snehil  led the influencer content at MX TakaTak. Pushpendra is an ex-VP and Head of Growth and Content Strategy of MX TakaTak. He also spearheaded the OTT growth at MX Player. Previously, in 2019, Pushpendra launched immersive vertical format music videos for Gaana and also led consumer products at Amazon before this.

Fandawm is also producing its original web shows along with helping content creators to monetize their fans directly. With the pandemic, the Indian audience’s sentiment about going to movie theatres continues to be conservative, resulting in the delay and dearth of new movies. This supply phenomenon has created an opportunity for music singles, which are a form of short-story telling that would appeal to the Indian movie buffs. Music is an inseparable component of short videos. Venturing into the music by the short video production startup could be one of India’s most exciting fresh waves for original content creation.

Q – How has the entertainment journey been till now?

A – Back then, at the start, this was something I thought I should try my hand at. I faced a lot of challenges like creative conflicts, bandwidth issues, identifying a suitable team, and many problems that I couldn’t even anticipate, but today it’s all worth it.

Q – After a year of experience in the entertainment business, what are your top 3 tips for a fresher?

A – Begin networking with everyone; stay in touch with pals; keep your chin up.

Q – Cloudland Entertainment has become a huge brand name in Gujarat; what’s the secret behind the massive branding?

A – Hardworking team, Transparency between all and Ethical Practices from the production house!

Q – Music, Short Films, Sketches, what’s next?

A – A much-anticipated to-be blockbuster film.

Q – We hear that Cloudland is entering into the Music Studio business? Please elaborate.

A – Our main aim is to give new talent a way to achieve their dream and take the Gujarati industry to the next level; the music studio is a small step towards achieving this big dream. Affordable rates, the best technology & a creative confluence is our end goal with the studio!

Bhiwani, August 20: A Press Conference was organized regarding the screening. Bollywood star Yashpal Sharma and the team of Tamam Mere Yaar Ki Shaadi Part 2 and founders of Stage App Vinay Singhal, Shashank Vaishnav and Praveen Singla arrived as chief guests. Stage App was launched as a way to take Haryana’s bid to the national-international level. It is a great initiative, and it has been done first by giving a platform to Haryanvi artists, where 600 artists associated with the Haryanvi dialect are working in different web series and short movies and many other concepts. Talking about the culture and cinema of Haryana, many good stories have come and gone on screen. Then there came a time when it seemed that Haryanvi cinema as art should not remain as history in the growing era. Vinay Singhal, born in the Bhiwani district at the time of the death of Haryanvi culture and cinema, prepared the staging app to elevate the Haryanvi culture and cinema. For the first several years, the app was delivered to every household for free. Also, on this platform where Haryanvi artists were struggling for their employment. Whose livelihood was in danger? The artists were constantly demanding from the state government for the film policy and the support amount for the artists. For such artists, one such platform of Haryanvi culture and cinema, Stage App, was released. Where not only employment was arranged for the artists, it has done the work of reviving the dying artistry of the artists. Stage app is not only making artists work with self-reliance. Viswas Chauhan, the finalist of the Laughter Challenge show from Haryana, has made a significant contribution to giving a stage to Haryanvi artistes through Stage App and working in Mere Yaar Ki Shaadi Part Two. Mere Yaar Ki Shaadi Pehli. There is such a web series whose second part has been made on the audience’s demand, in which the public has appreciated not only Vishu, but also the characters of barber and uncle.

Watching the screening of Season 2 of the Mere Yaar Ki Shaadi web series, a young Vishu is seen fighting for his honour, trapped between the tussles of job, land, politics and family. In today’s era where the young man is stuck in the struggle for his job and the farmer, on the other hand, is battling for farming, land and saving his existence – this web series represents all of them. Mere Yaar Ki Shaadi Season 2 Screening of Launched by Bollywood star Yashpal Sharma. Mere Yaar Ki Shaadi Season – 2 will release on 20th August on Stage App. Mere Yaar Ki Shaadi Season – 2 is witnessing an increase in viewers from the news of Season-2. In the web series Mere Yaar Ki Shaadi Part 2, the main artist Vishwas Chauhan will be seen as the main character. Also, Bollywood’s famous faces Sunil Chitkara, Dr. Satish Kashyap, are playing a significant role in the film.

Along with this, Krishna Natak will also be seen due to his character. The same actress will be seen as Vaishnavi Sharma. Vishwas Chauhan and Ashish Kaushik have written the web series, and PWOI has directed it.

Stage app has got more than 15 lakh downloads on Play Store. More than 500 videos have been uploaded on the Stage app. At the same time, during the screening of the film, Bollywood stars Yashpal Sharma, Professor Munish Nandal, Lakhmichand film writer Raju Mann, Vinay Singhal, Shashank Vaishnav, Praveen Single, Star Vishwas Chauhan, Bollywood star Sunil Chitkara, Dr. Satish Kashyap, Krishna Natak and Tej App team were there.

Yashpal Sharma Ji has brought the culture of Haryana to a global level through Dadalakhmichand. And through this app, he talked about the change coming in Haryanvi cinema. Vinay Singal, director of Stage App, made a revolutionary change in the cinema world. We have talked about bringing through channels. And the work on that has also started. Various types of shows with dubbed films and many types of content will reach the Haryanvi audience soon. Due to which thousands of artists will get employment with respect. According to the lead actor Vishwas Chauhan, the actors who used to be exploited for content and linguistic things will no longer happen. Today, Haryanvi is getting great respect and respect. In a true sense, Stage App is a new era. Haryanvi has brought for cinema and artists.

Mumbai, August 20: Actress and content creator Laakshi Pathak, who is currently having a fruitful career, feels that If she wasn’t a content creator, she would probably be working for a dentist and would have planned to open her dental clinic someday.

Talking about her journey, she says, “I was in my 3rd year of college when I started making videos on Musical.ly. I didn’t even plan to make it a career, but the audience liked what I did, and soon, I realized that this was my chance to pursue something that made me happy. Soon after, I joined a talent agency called Creators Nest. They helped me find my true passion. Nikhil Jerath Sir mentored me personally and helped me find what I was passionate about. I really owe my success to them.”

Being an actor by chance, Laakshi reveals, “I never planned to be an actress; it just kind of happened. In fact, my parents expected me to be a doctor. But I kept making makeup videos. I’m glad I kept moving in this direction because makeup videos turned out to be a huge success. Creators Nest gave me the courage to chase my dreams, and I’m so grateful for that.”

Sharing her experience of working in Mauka E Vardaat, she adds, “The experience was great! I learned a lot about acting while being on set. My co-stars were amazing and supported me. The feeling of facing the camera in such a professional setup was truly exciting. The best part about my work is that I absolutely love what I do. I get to connect with people. It’s awesome that people love watching my videos and genuinely care about me. And fortunately, I make money while doing what I love.”

The entertainment industry is full of competition, but Laakshi feels that she stands out. “The one thing that makes me stand out is my willingness to try different things. I always welcome the chance to improve my skills. My one-of-a-kind personality and positivity are just a couple of things that make me stand out from the crowd,” she shares.

Talking about her inspiration, Laakshi says, “My biggest inspiration is my father. He has taught me humility and hard work are key to achieving greatness. And of course, my mother always valued my opinion and supported me in everything I did. They both are my role models.”

Laakshi has achieved so much at a young age. On this, she says, “I don’t know about calling myself successful so soon. I have so much more to accomplish, learn, improve and achieve if I want to be as successful as all those people whom I admire and look up to. I have a long way to go.”

“Honestly, I am going with the flow and letting life take me where it goes. Also, I’m working on my acting skills! I’m feeling more confident with the way I am now, but If they ever make a remake of Om Shaanti Om, I’d love to play Shantipriya. I like everything about that character. I like her name; I like her outfits, and I even love the way she sounds,” Laakshi concludes.

Mumbai (Maharashtra) [India], August 20: Shaikh Ishaque Mohd Ghouse, a Mumbai-based social media content creator with 7 million followers on multiple social media platforms, marked his acting debut with the recently released film Mimi on Netflix. He is sharing screen space with Pankaj Tripathi and Kriti Sanon in the movie.

It all started when his videos went viral, and Maddock Films contacted him to cast him in their upcoming movie. His unique and comical acting style paved the way for him into the silver screen community.

Shaikh Ishaque Mohd Ghouse, also known by the name SRK, works under a Talent Agency called Creators Nest and gives all credit to them for his success. Speaking about the agency, he lovingly says, “I have been with Creators Nest from the beginning. I have had a huge transformation in my overall personality, as well as my life. Their team, especially Nikhil Jerath Sir, have helped me develop into a better person and a more successful individual. I can say with all confidence that I wouldn’t be where I am today without them.”

On working with Pankaj Tripathi sir, SRK excitedly shares, “He is my inspiration and to debut with him was a dream come true. I was over the moon as soon as I got to know my first film is with him. I learned a lot about acting by working under the tutelage of such great actors. It was a challenge for me, but the biggest thing I learned from working in the film was patience and focus.”

“I didn’t know who was involved in the film until my audition. I was speechless when I was asked to audition next to Manoj Pahwa Sir. That’s when I realized that this movie was a big deal. I was told about the cast after my audition, and I remember being absolutely ecstatic. I manifested that I want to do this movie,” he adds.

“After signing the contract, I returned home to my family. They were delighted and proud of me. My mother was crying happy tears, and my father was distributing sweets to everyone. It was the highlight of my life. I watched the movie with my entire family, and the feeling was out of this world. My mom is proud of me, and that’s all that matters to me,” he says happily.

What started as a hobby has now led him to an opportunity to turn his passion into his profession. SRK is also a storyteller who creates viral video content. He does this by self-producing and directing all of his own social media videos. His content is funny, relatable, and inspirational. He has been doing multiple influencer marketing campaigns with big e-commerce and FMCG brands. “Creators Nest’s team challenges me to achieve more and pushes me to the limit. They have been a constant support for me in his industry.” He concludes. *

His first full-fledged movie Mimi was a huge success, and his acting in the movie was praised and loved by all audiences. He has many projects lined up for the near future. One can definitely say the young actor has set his foot firmly into Bollywood.

Mumbai (Maharashtra) [India], August 19: The popular music composer duo Javed-Mohsin is back with the year’s much anticipated musical anthem Kabhii Tumhhe from the recently released film Shershaah. The song is featured on the magnetic couple Sidharth Malhotra and Kiara Advani.

Talking about the process, elated composer duo Javed-Mohsin shares, “We didn’t go through any particular process to compose it; the melody was an instinctive creation. We were in Juhu, and the music supervisor at Dharma Productions, Mr. Azeem Dayani, called us and wanted to meet us. He noticed us humming a hook line of Kabhii Tumhhe and told us that he had locked this for a film called Shershaah that stars Sidharth Malhotra and Kiara Advani. It was his faith in us. The brief which came to us was to keep it as simple as possible yet deep. We dubbed the song with Darshan Raval, a dear friend of ours. Everyone at Dharma loved the song so much that they decided to record the female version of the song.”

Kabhii Tumhhe has been shot by Mr. Karan Johar (especially by himself). Interestingly, it’s his favourite soundtrack from the album; hence he shot this song personally. Sung by talented Darshan Raval (male version) and Palak Muchhal (female version), the song is programmed by Aditya Dev, mixed and mastered by Eric Pillai. The music supervisor is Azeem Dayani and penned by Rashmi Virag.

Sharing more on the challenges, the duo says, “It wasn’t that challenging as we believe that melody is a god’s gift. There are times when we realise that a good melody strikes while we are just jamming casually. Every song or melody has its fate in a film. Kabhii Tumhhe was made to be in Shershaah. People really love the song since they have heard the song in an important scene of the film. After Pal from Jalebi, we are getting so much appreciation for this song. The whole Shershaah team is delighted and proud.”

“We would like to give the biggest credit to Rashmi Virag sir, who has written the song. We feel that for a melody like this, it could haven’t got better words. It strikes the right emotion in the film. Darshan and Palak are talented singers, and they have really worked hard on it. Many live instruments were recorded in it like violins, strings, chorus, piano, guitars etc. Even we have introduced a special Shillong chamber choir in the song for the first time in Bollywood,” the duo concludes.

Earlier, Javed-Mohsin had composed record-breaking songs such as Ding Ding from Munna Michael, Pal from Jalebi and the only original song from Coolie No. 1 remake, Teri Bhabhi Khadi Hai and the entire album of Suraj Par Mangal Bhari.

Mumbai, August 19: Singer Santvani Trivedi who recently topped the charts with her release “Krishna mashup”, is now all set to swoon the audience with producer Munna Shukul’s romantic track “MaroSavariyo”, which is sure to tug at your heartstrings in no time.

The song’s gist revolves around love and longing and is much relevant not only for today’s audience but also for audience and music lovers across all generations. It feels relatable for the young music lovers, and for the older generation, it is sure to bring back pleasant memories. Producer Munna Shukul and singer Santvani Trivedi have tried to serve a track with an element of uniqueness. Singer Santvani Trivedi aspires to surprise and make her audience fall in love with her calm and heartwarming voice all over again.

The video track is such that it aptly captures the contemporary feel and shifts the listeners to the time when they have been in a similar situation and makes it a blissful and wholesome experience for viewers to watch. Check out the video here: https://www.youtube.com/watch?v=LaleKotCskU

The video track has been unveiled on the YouTube handle of SHUKUL MUSIC. Music lovers who gravitate around to genre of soft and romantic melodies will have a delightful experience watching this track starring Harsh Thakkar. Fans have showered immense love and appraisal on the track, and with the electrifying energy that the track has been crafted with, it is sure to deliver cheerful vibes

Coming to the song’s credits, this foot-tapping song has been crooned by singer Santvani Trivedi, produced by Munna Shukul; the music director is Aakash Parmar. Whereas Hema Shukla has directed it, the assistant director is Kautik Shukla, and DOP is Mehul Prajapati and production by team Shukul Showbiz.

he company is in talks with OTT platforms and will begin shooting the two shows soon.

Mumbai (Maharashtra) [India], August 18: There is great news for the fans of Not Dating and Poles Apart. After the tremendous success of the first seasons of the two web series, Hasley India Originals is set to come up with their second season.

“We have already started working on the second seasons of Not Dating and Poles Apart. The story and the script are almost ready. We are in talks with key over the top (OTT) platforms for the two web series and will begin shooting soon,” said Ankit Madaan, Founder, Hasley India Originals, which has carved a niche for itself for its prolific, out-of-the-box, and trending content.

Hasley India has created and curated several videos and web series that have broken the internet. Besides Not Dating and Poles Apart, its other popular web shows include Dating An Air Hostess and Friends With Benefits.

The content company’s YouTube channel (https://www.youtube.com/c/HasleyIndiachannel/videos) boasts more than 2.1 million subscribers. Its shows have provided an excellent platform for young and emerging artists to showcase their talent before a fast-growing audience base.

Hasley India is now set to expand and has lined up several more interesting projects, and going ahead, it also plans to foray into films and emerge as a big movie banner.

“We are working on many more web shows and series. While comedy sketches remain our forte, Hasley India is all set to rock the digital space in the coming time with many more offerings. We also intend to create world-class short films that could be screened before global audiences at prominent film festivals,” said Ankit.

High-quality and cool content, which the audiences can easily relate to, has been the key to Hasley India’s success, and this will continue to be its focus in the future too.

“We will continue to strive to bring the content that matches the audience’s taste. We are confident our upcoming offerings will receive the same love and affection we have received so far,” he added.

Mumbai, August 16: Producer Deep Chovatiya and singer Dhara Shah are ready to climb the charts with their new track “HAR HAR MAHADEV”, a combination of electrifying and energetic music and amazing visuals, and grab a place in the hearts of music lovers with their winsome delivery.

The track has been crooned by singer Dhara Shah to perfection in her soothing voice and is a blend of her soulful voice and mesmerising lyrics that are sure to tug at your heartstrings in no time. While crafting the track, due care has been taken that justice is done to the lyrics of the song and that the genre of BHAJAN gains eyeballs among today’s generation as well.

Curated with an ensemble of their talented team, the music track is sure going to take place in people’s playlists and is going to be the go-to song during this holy month of Shravan. The song aptly captures the spiritual emotions by complementing its uplifting lyrics with shots captured in the breathtaking landscape to pay tribute to the grandeur of Lord Shiva. The music track is a pleasure to listen to during this holy month of Shravan since its lyrics are Sanskrit shlokas. It is something new for the audience. The music listeners who gravitate around the soothing bhajans genre will have immense pleasure listening to this melody in Dhara’s heartwarming voice.

In an exclusive chat, producer Deep Chovatiya revealed that the song is very close to his heart as he wanted to gift the world a track to adorn the divinity of lord shiva. He also added that the seed for this track had been planted while worshipping lord shiva and owing to his talented team who helped him bring the song to life. This track will add up to the pleasure of bhakti and preserve the essence of bhajan in today’s day and age.

The video track has been unveiled on YouTube to enhance Shravan bhakti on a melodic, soothing and positive note. The team had a pleasing experience creating the video track, and they are excited for the audience to watch the track and feel the same pleasure. Check out the video at https://www.youtube.com/watch?v=P_eA3PJ59Mc

Coming to the credits of the song, the song has been crooned by Dharashah, lyrics have been given by Hardik Vyas, composed by Jaldeep Shah and music mix and mastering is done by Poojan Shah. The melancholic flute has been played by Shreyas Dave and tabla by Vishal Vaghela. The track has been curated by studio Dreamaginewave(Ahmedabad) and studio fifty three (Surat). The video has emerged out beautifully and the credit goes to DOP Dev Patel, ariel cinematography Vinay Chohan.

The song produced by Amandeep Singh Batra, Abhishek Verma, and Shubham Jain has already garnered 2 million + views on YouTube.

Chandigarh, Aug 16: It is wonderful to learn more about different industries doing differently to cater to their audiences uniquely. Amongst this, how could the music industry stay behind? We have already witnessed the massive talents of individuals in the music industry so far, who have given some of the greatest tracks of all time. However, what has kept them still buzzing high is their quest to keep creating magic with new songs and featuring refreshing pairs to soothe not just our ears but also our eyes. Doing exactly that is Celebrino Records (@celebrinorecords), the rising music label, which has now created more noise by dropping their newest track titled “Ishq Nibhava”.

Ishq Nibhava is a beautiful song that features popular television faces Shakti Arora and Divya Agarwal. It mesmerizes the listeners as a song filled with melody. Ishq Nibhava is a Punjabi track, which has been sung by ace singers Nitin Gupta & Rupali Jagga. Why it touches the hearts of people is the honesty with which it has been made, depicting the pain and struggles of a long-distance relationship.

The direction company of the music video, Team Last Page, has done a fab job at capturing the emotions of the characters well. Adding the magic to it are the lyrics penned by Mannu & Shubham Sharma and music by Nitin Gupta & Mannu. The entire feel of the song takes people to a whole new world and compels them to be a part of the journey of the characters; such is the finesse and emotions with which Ishq Nibhava has been created and produced by Amandeep Singh Batra, Abhishek Verma, and Shubham Jain.

The song shows how two people love-struck by each other are separated by time and situations, but still, their love keeps them together. The song has already garnered over 2 million views on YouTube; check it out here – https://www.youtube.com/watch?v=S-rzeQjDenI. You can also stream the song on Spotify (https://bit.ly/IshqNibhavaSpotify), Apple Music, Gaana, Wynk, Jio-Saavn, Amazon Prime Music, Hungama, Resso and YouTube.