Tag: lifestyle

The cocktail is made of crafted Gin of Rose, Juniper Berries and other botanicals with a hint of cucumber and tonic water
O’be aims to sell 1 million G&T cocktails in FY 22-23

Bengaluru, April 14: O’Be Cocktails, a Ready-to-Drink alcoholic beverage brand, which offers crafted premium flavored cocktails, has recently launched its fourth cocktail, O’Be Sauve Gin & Tonic. The cocktail is made of crafted Gin of Rose, Juniper Berries and other botanicals with a hint of cucumber and tonic water. What started as a fun experiment in the team, the cocktail is currently available in Goa and Bangalore and will soon be expanding to other states.

With 8% alcohol content available in 330 ml bottles, the O’Be Sauve Gin & Tonic comes with low sugar tonic water and a fresh rose aroma that goes directly into the soul and makes everyone fall in love with the flavor of the cocktail. Low sugar and premium gin is what makes O’ be’s ready to drink G&T super unique. The cocktail, having gone through up to 100 iterations, has been created with top-shelf gin spirit and ingredients by a specialized team of mixologists and bartenders.

Commenting on the launch, Nitesh Prakash, Founder, O’ Be cocktails said, “Ready-to-drink Cocktails are a hassle-free drinking experience that customers are interested in and with convenience being the most important factor, Gin & Tonic is becoming a highly fashionable cocktail in India. Seeing the market sentiments in the cocktail industry formulating an upward trajectory because of the growing demand, we are thrilled to launch our fourth product, initially, in Goa and Bangalore. With this launch, we are looking to lead the growth of the G&T cocktail in the market”

“We have received a phenomenal market response and increase in sales towards O’ Be cocktails Mojito, Cosmopolitan, and LIIT from the consumers. The continued growth encourages us to push further and innovate more cocktails for the consumers. We are extremely confident about the new flavor and we forecast to sell 1 million G&T cocktails in FY 22-23.” he further added

With the global trend toward ready-to-drink beverages increasing, O’Be cocktails were introduced to provide Indian consumers with a convenient cocktail- experience. These cocktails are created in India at a facility in South Goa and the company is focused on developing a premium, sustainable, and fun-loving cocktail brand in the future years, as well as national and international expansion plans for a wide selection of ready-to-drink premium cocktails, to become an international cocktail brand. Currently, the brand is available in Bangalore, Goa, and Hyderabad and offers Cosmopolitan, Long Island Iced Tea (LIIT), and Mojito. The brand had raised Rs 3.5 Crore in an angel round led by First Cheque, Letsventure, Ola’s Bhavish Aggarwal, and Ankit Bhati, Tracxn founder Abhishek Goyal, and Sprout Investments.

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Shree’s future-ready, multifunctional Indian ethnic wear is now available in a new location-Rajouri Gardens, New Delhi!

New Delhi, April 14, 2022: Women’s Indian ethnic wear brand Shree launches its first flagship store at Rajouri Gardens, New Delhi, India. This is their first store launch of 2022. The brand is looking to open 50+ stores in India this year alone! Despite the pandemic, Shree has continued to grow and expand its footprint across India and internationally.

The aesthetically designed store is a visual treat for customers and offers a streamlined and easy shopping experience for customers! Spread across a space of 1500 Sq. ft., the store houses Shree’s latest Spring-Summer 2022 collection, which is inspired by today’s need for multi-functional outfits that can transform into any style anytime. Shree is keeping it simple this season with light and flowy functional outfits that are easy on the skin. Summer fabrics designed with floral prints on pastel colours; intricate embroideries in mustards, reds, and orange; Block prints in Indigo are the go-to styles for the season.

The striking new façade highlights the brand’s ethos—Shree is a women-led brand that understands the style requirements of a woman and caters to her every whim while ensuring quality and affordability. The store’s newest design and technology upgrades not only create the perfect shopping atmosphere, but also ensures quicker and hassle-free billing for shoppers!

Speaking on the occasion, Ms. Mahima Kapoor, Head of Communications, SHR Lifestyle Pvt. Ltd said, “We celebrated this momentous occasion over brunch with top social media influencers. It was a treat to see all our guests browsing through the new collection, while sharing their fashion ideas and experiences over cupcakes and macaroons! A successful and entertaining afternoon, we were excited to share the spirit of Shree with all our guests! Our main aim has always been to make Shree as accessible as possible to all its customers!”

Adding to the conversation, Mr. Sandeep Kapoor, Chairman & Managing Director, SHR Lifestyle Pvt. Ltd said, “We are excited to launch our flagship store in Rajouri Gardens as we believe that we have a very large loyal customer base here! This store encapsulates our newly launched retail concept, which is all about the rich Indian tradition and culture that we embody. The new store design makes it easier for the customer to shop while looking through our collections. We are grateful for the love and support of our loyal customers! We hope this store elevates their shopping experience in every way!”

ABOUT SHR Lifestyle Pvt. Ltd.

SHR Lifestyle Pvt. Ltd. is an ethnic wear manufacturer and distributor of everyday women’s clothing across India and abroad. Shree traces its origins from the Sanskrit word ‘devi’ which means divine. The brand is now about 100-stores strong and has also expanded its footprint in international markets by launching 2 stores in Dubai and Sharjah.

Shree products are inspired, sourced, and made in India.

Website: https://byshree.com/

Instagram India: https://www.instagram.com/shreeisspecial/

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Dimmpy Oberoi is a well-known face in the beauty industry

New Delhi (India), April 14: Mouni Roy awarded Dimmpy Oberoi with the Elite Wedding Award at the Hilton Amer in Jaipur for her ability and skill. Dimmpy is an entrepreneur as well as a great makeup artist. Ginni Kapoor, Sakshi Malik, Urvashi Rautela, and Sunny Leone are among the many B-town celebs for which she has done makeup.

“Makeup is primarily and solely seen as a product of fashion,” Dimmpy Oberoi, Exquisite Bridal makeup artist, Makeover by Blusshon said, “but I believe it’s also a statement of self-expression and originality that transcends the confines of age or gender.” It’s a blend of art and science, as well as a gift of one’s imagination, ingenuity, and hard work to others.”

Dimmpy Oberoi is a makeup artist and beauty connoisseur who has been redefining finesse and aesthetics for years, and is known for her ability to modify the aesthetic with the use of her makeup skills. The makeup profession is the most dynamic, changing on a daily basis, and Dimmpy has dipped her toe into it by creating several success stories via her tenacity. She went on to pursue her aim of becoming the top-rated bridal makeup artist with all of her enthusiasm and dedication. Since her childhood, makeup has always been her symphony that makes her joyful.

She has always aspired to be an entrepreneur and has attempted to work in a variety of industries due to her many talents, and she’s never ventured far from makeup. She gradually got closer to her ideal and began working on it with the help of her husband and family. She began her career by making bridal outfits for her own family, and now she has come so far and so close to her goals.

Dimmpy’s trip down an unusual career path was not easy, but she believes in the power of dreams, and she claims that having the patience and enthusiasm to reach for the stars gives you the strength to make your dreams come true.

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April 12: Indian Actress Mahii Singh Rajput attended the Knockout cricket Match tournament final in Rourkela, Odisha as Chief Guest. The tournament was organized by Jai Hind Club. The Actress lit the ceremonial lamp and speaks her heart out for the importance of women empowerment. Mahii Singh Rajput runs her own NGO, named Vision, where she keeps women and child welfare on her priority list.

The Bollywood Actress stared her speech with the importance of sports by saying: “Wining and loosing are just the two realities same as the two sides of a coin. But the most important reality is the journey and hence the learning. Sports makes you fit, positive, a team player. Sports can be a career, a passion; it teaches you emotions, connectivity, understanding, maturity, planning and most importantly, winning – It makes you dreams achiever.”

Apart from sports, Mahii Singh Rajput discussed about the various initiatives she has taken through her NGO for the making women self-dependent and for child education. Especially, speaking for the women welfare and self dependency, Mahii says: “Women are almost fifty percent of India’s population: Means, they are or can be the fifty percent contributors for in country’s economy. They have fifty percent vote share, so why they do not have fifty percent jobs in India? Why the total percentage of girls in schools is not fifty percent. There are many such Whys from being a house maker to being a decision maker.”

Taking about what can be done, Mahii Singh Rajput says: “There can be N number of suggestions and solutions. But the most important is that first step. There are four basic forces in nature amongst which the most commonly known is Gravity. All forces teach us only one object and that is the foundation of this universe – Unity, the force that pulls object to make a bigger object. Now, replace is word “Object” with “Objective”. So, if we can find a way to unite people (Women), this can serve a bigger Objective. This is our aim is. We are focusing on uniting women based on their capability or interest or business ideas and hence to find a solution where they can contribute small fund individually and can start a start up with this collective amount. And hence to find out ways where we as an NGO can also contribute.”

Taking about her upcoming project Mahii Singh Rajput says: “My new album song ‘Bhul Gai’ is going to come soon. We are expecting to release the song by end of April, 2022.” The romantic song is sung by Mahii Singh Rajput herself.

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April 12: The items you use are only as excellent as your skin care routine. While high-quality products can improve the appearance of your skin now and in the future, low-quality goods can be useless and even harmful.

Some of the advantages of using high-quality skin care products include:
Ingredients of high quality: Quality skin-care components can improve your skin in the same way that nutritious eating improves your body. Environmental protection: pollution, for example.

Assist in the fight against the signs of ageing, such as wrinkles and sunspots.
For the money, the results are: Quality products are worth the money, even if they are more expensive in some circumstances. You’re wasting money if you use inefficient items. Exceeding expectations: Skin care products that are of higher quality include fewer bacteria and pollutants.

So here’s a brand which can help you. Through their original brand *Gurukul Book*, they are a well-known name in the market of notebooks throughout Maharashtra. Similarly, they have now entered the sphere of self-care products with *Victoria London personal care products*.

Their founder *Gurpreet Singh Arora* and co-founder *Navjot Singh Arora* are working hard to establish Brand Victoria London as a leader in the field of personal care goods in India, so that every Indian has access to the greatest self-care products.

The products you use determine the quality of your hair and skin care routine. Good, high-quality products are both safe and effective, and several formulas for sensitive skin and other conditions are available. They can improve the texture and appearance of your skin while also protecting it from the damaging effects of the sun, pollution, and other factors that can harm your health.

Choosing products from a reputed manufacturer can be advantageous because each component may be intended to perform in tandem with the others. You can also be more confident in the goods’ quality and forecast how your hair and skin will react to trying another product from the same brand. So that’s why you should try your hands on Victoria London.

Check out our online store: http://www.victorialondon.co.in

Facebook: https://www.facebook.com/victorialondonprofessional.products

Instagram: https://instagram.com/victorialondon.products?utm_medium=copy_link

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(L to R) Mr. Sukhraj Singh, Consulting Creative Director Tim Paris , Capt. Rahul Rajyaguru, Co-founder & Director & Mr. Sandeep Chaudhary , Co-founder & Director of Primafashion Global Pvt. Ltd.

The new fast-fashion brand will offer premium yet affordable everyday essentials for the modern Indian man

The lifestyle brand will debut in Gujarat with the launch of 12 stores and is targeting a national presence with 100 + landmark stores pan India by mid-2023

Ahmedabad (Gujarat) [India], April 12: With an aim to establish itself as India’s leading contemporary menswear lifestyle brand, Primafashion Global has unveiled a new menswear range ‘TIM PARIS’ today in Ahmedabad.  This marks Primafashion’s first launch in the Indian market and through Tim Paris, the company intends to deliver high-quality staples for men.

Tim Paris is positioned as a high-quality men’s wear brand in the value format segment. After extensive consumer research, the brand studied various customer pain-points when it comes to men’s apparel and has accordingly innovated its designs to launch a sophisticated, comfortable and affordable menswear range. The new range will provide top-quality everyday essentials and will cater to both the metropolitan and the suburban audience.

The lifestyle brand also today announced a pan India growth plan in this emerging segment. As a part of its expansion plans, TIM PARIS is poised for strong growth and is targeting a national presence of 100+ landmark stores pan India by mid-2023. The TIM PARIS range will debut in Gujarat with the launch of 12 stores this month. The brand is planning to launch a total of 35 stores in the state of Gujarat alone.

Speaking on the launch of the brand, Capt. Rahul Rajyaguru, Co-Founder & Director, Primafashion Global said,” The vision of the company is to become a leader in the apparels & accessories market by creating a range of credible brands to address the fashion & style needs of women, men, teenagers and kids of the Indian subcontinent. We are excited to launch a thoughtfully crafted brand that provides the perfect blend of essential wear and luxury to our customers. Men’s essential wear is one of the fastest-growing apparel segments in India and encouraged by this growth we are targeting an investment of Rs. 75 cr this financial year”.

The themes of the new menswear collections are inspired by elegance, longevity and most importantly comfort & fit. The collection echoes the art of premium fashion with a mix of vivid colors and prints. The brand covers a range of men’s stylish classics including a contemporary collection of denim jeans, chinos, polo-t-shirts, shirts, and loungewear with sophisticated and minimalistic aesthetics. The brand will also offer a line of accessories including undergarments, masks, mufflers, bandanas, socks, caps, hankies, belts, wallets & deodorants. The brand has 3 different lines catering to different age groups. The apparel category range starts from Rs. 499 to Rs. 3,799. The accessories category includes leather belts and wallets priced from Rs.599-Rs.899.

The ‘TIM PARIS’ range will offer 3 collection capsules priced at different levels to cover a wide consumer base. The collection capsules include: –

-Core Existence: For basic and essential wear

-Engineered Dreams: Denim lifestyle inspired apparel meant for active outdoor

-Vivid Adventures: A premium apparel category with an upbeat vibe. This category is available at the stores under the name of “Majestique”

About Primafashion Global

Primafashion Global Private Limited (PGPL), started operations in December 2021 with an aim to deliver strong brands across all wearing occasions for Indian consumers in apparel and accessories. PGPL intends to build strong goodwill by delivering an exceptional high-quality consumer experience. Primafashion is also working aggressively on few more brand offerings targeting premium and sustainable products portfolios with intended launch by the forth quarter of this year.

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April 12: Dhiraj Malhotra is a Celebrity fitness trainer and nutrition expert and has deliberately made efforts to increase awareness regarding physical fitness and contributed to the physical wellbeing of people with his expertise in the domain of fitness and nutrition.

Recently,  the Celebrity trainer has bagged an incredible opportunity to train Shivalik Sharma who is a rising cricketer playing for the Ranji team and the due credit goes to Dhiraj’s expertise owing to which he has grabbed the opportunity to not only train the budding cricketer but also help represent India in a more strong and impactful manner

Dhiraj Malhotra has set a perfect example of an inspiring personality as he has climbed the charts of success on account of his own capabilities, dedication, and commendable willpower. He was always inclined towards having a fit and healthy body and physique and he has derived motivation and inspiration from various sources to achieve the success that he has achieved today.

In an exclusive interview, Dhiraj Malhotra mentioned that he truly believes that he has climbed the charts of success with his consistent and deliberate efforts and hard work and he further added, ‘When you work hard, life gives you
chances to prove yourself again and again and he is extremely proud to announce that he is training Shivalik Sharma, an upcoming and budding star of professional Cricket. Shivalik Sharma plays for the Ranji Team and they have begun the screening process for the upcoming season. ”

Dhiraj’s ultimate goal was to become a cricketer but he couldn’t fulfill it due to certain reasons, however, one thing led to another and he ended up being a professional and certified fitness coach and strengthening expert and currently has a setup wherein he has successfully trained people and helped them improve their physical wellbeing and in spite of facing numerous challenges and ups and downs, he has not failed to bring out the highest potential of the people who undergo training with him. Owing to his expertise in this domain, he has had an incredible opportunity of training IPS – Panchmahal former SP Leena Patil, EX- MLA Tushar Sinh Baba along with that he has also prepared athletes for bodybuilding, powerlifting for their competitive matches and tournaments.

Fitness coach Dhiraj Malhotra is super thrilled to excite to train the rising star and contribute to his success and well has nation’s success in terms of athletics.

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April 12: Vampire Photography which is a conceptual and art photography brand recently conducted a photoshoot about one of the greatest Viking warriors in the history, Ragnar Lothbrock.

Incredible photoshoot done with the outfit made of worn-out vehicle covers.

Vampire Photography which is a conceptual and art photography brand recently conducted a photoshoot about one of the greatest Viking warriors in the history, Ragnar Lothbrock. He was a Norwegian warrior. This shoot portrays how he made his living and depicts Ragnar Lothbroke’s journey from a modest farmer to a great king. Let us also tell you that the Vampire Photography is the first ever brand in India to conceptualize such amazing photoshoot of a Viking Warrior.

Ashish Sharma who is the founder and photographer of Vampire Photography told, that before this photoshoot he collected a huge amount of information about Norse mythology, their warriors, what kind of people they were, how they lived their life and which gods and goddesses they worshiped.

After this, Ashish also added that he himself has made a dress for this photoshoot. One of the highlights of this shoot is that this dress is made from old worn-out seat covers of vehicles. Basically, Ashish wanted to send the message that, “We are throwing these as garbage and promoting pollution, on the contrary those seat covers can also make such a beautiful outfit.” There were in total 7 outfits by Vampire Photography.

Manish Malav, model and actor was roped in for the role of Ragnar Lothbroke in this shoot. Manish Malav also did his own research and studied thoroughly about the life of Viking warriors and collected information so that he could understand the lifestyle of the great Viking warrior Ragnar Lothbrok. So that he can play the exact character of Ragnar in this photoshoot. In the past, Manish has participated in many designers shows and pageants.

Ashish Sharma also added that, his team and Infinity Takeover founder Anup Chaudhary were there behind the success of this photoshoot. He mentioned that, Anup Chaudhary was the one to encourage him from time to time and had a big role in motivating him to move forward. All the members of the team which included Himanshu Sharma, the makeup artist, Ashish Kumawat, cinematographer, Manoj Prajapat, stylist, and Mr. Rajasthan who was a big supporter and more, together made this photoshoot a success.

Now, if you are eager to see the results of this shoot, then all you have to do is visit the official page of Vampire Photography and have a look at this amazing photoshoot.

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Da Makeup Lab emerges as the undisputed market leader in makeup and prosthetics

Mumbai (Maharashtra) [India], April 11: For a technician working behind-the-scenes for movies, box-office success is the ultimate stamp of appreciation. And character designer Preetisheel Singh D’souza of Da Makeup Lab seems to attract success like a luck magnet.

Just look at the long list of hits and blockbusters. She has given eight megahits in the last five years. Recent blockbusters include Padmaavat (2018), Andhadhun (2018), Chhichhore (2019), Housefull 4 (2019), Bigil (Tamil) (2019), Master (Tamil) (2021), Pushpa: The Rise (Telugu with dubbed versions in Malayalam, Tamil, Kannada and Hindi) (2021) and most recently, Gangubai Kathiawadi (2022).

All these films, for which Preetisheel has provided the makeup and prosthetics, have broken various box-office records. But the list doesn’t end there! Her other huge successes in the last five years include names like 102 Not Out (2018), Bala (2019), Pati Patni Aur Woh (2019) and Panga (2020).

As if these too are not enough, she has been part of many commercial successes earlier too. The list includes Haider (2014), Brothers (2015), Talvar (2015), Bajirao Mastani (2015), Shivaay (2016), Mom (2017) and Aval (Tamil) (The House Next Door in Hindi) (2017).

For the record, Preetisheel won the National Film Award for Best Makeup for her very first film Nanak Shah Fakir.

Along with her partner-husband Mark D’souza, she runs India’s No. 1 hair; makeup and prosthetics outfit Da Makeup Lab in the posh Mumbai locality of Versova. Plus, with more and more interesting films like Chup, Cobra, OMG 2 and Ram Setu coming up for release, Preetisheel’s success streak shows no signs of slowing down.

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April 9: Young, talented and extremely positive, Artist Swati Pasari who hails from a business-family, found her true calling in Art. Being a Pranic Healer herself, she believes in exploring her spiritual sides and tries to establish her bond with the Omnipresent through her art. If you ask her, the primary objective of her paintings, she will immediately respond by saying ‘to spread happiness around’.

It is to fulfil this objective she began her journey as the youngest trustee at hospital in Varanasi. She used to visit Kashi Vishwanath temple in Varanasi twice along with her grandfather and it was during these trips she was introduced to this side of the world. It was the suffering which she saw around in the hospital that encouraged her to continue her philanthropic work. Her grandfather has been the biggest support and influence in her life, and it was because of him she found her inclination towards philanthropy.

As a spiritual person, she believes in giving back to the society as a token of thankfulness to the almighty, for everything she has been blessed with in her life. Even when she is not in Varanasi, she actively participates in Charitable Art Exhibitions and fund raisers, to ensure happiness and positivity around her.

Spirituality is something that has always kept her inspired. Even though she claims that she is not a religious person, but spirituality is what keeps her inspired. Through her art she tries to spread positivity and joy and that is the purpose of her life and her art.

“My themes are mostly about my spiritual pursuits to connect with the Almighty who connects us all in a single thread. My artworks are all about spreading happiness and positivity. I do not believe in sticking to any religion, but my artworks are all spiritual in nature.” says, artist Swati Pasari.

Always inclined towards art since childhood, she answered her calling by choosing to be an artist rather than a businesswoman.

For her, life is an inspiration and she believes that what we receive in life as a blessing from the almighty must be shared with people around us.

She tries to do that through my art. Being a Pranic Healer, she believes in spreading positive vibes around her and tries her best to heal people around her through her art.

“For me life is an inspiration and I believe that what we receive in life as a blessing from the almighty must be shared with people around us. I try to do that through my art.”

To give back to the society positivity, happiness through her art is her only goal. Not only does she paint to heal the world, but she also tries to spend a part of my proceeds for the betterment of the society.

She plans to see herself as one of the leading women artists and most importantly she wants to be the source of joy and positivity in the world and for that, she considers her paintbrush to be her magic wand to bring about the change, she has always wanted to see in this world.

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