Tag: lifestyle

New Delhi [India], March 20: Jashn Agnihotri wished her fans a very happy Gudi padwa, happy ugadi, and gives wishes for Chaitra navratri and a very happy Eid to follow with.

She mentioned about her zest for festivals right from her childhood days and that she loves to celebrate all the Indian festivals with great joy.

Jashn who has made her mark as a model and actor as she featured in famous campaigns of brands like Indian oil, Axe deo, Canara banks ,B4U channel and many others. And as she began her acting career with ‘Ye pal’ song in critically acclaimed film ‘Indu Sarkar’, post which she still continued to model in ads and was casted for big adfilms with actors like Karan singh grover, Ravi kishen,Sharad kelkar and many others ,as well as punjabi and hindi music videos ,few of which were big hits like Deewangi,Fall opposite Prince Narula,Dubaiwale,Ab teri Baari with Ayushman Khurana, 6 Ekkey opposite Shreyas talpade.

Meanwhile she was also seen in Bollywood films like Genius,Baaghi 2,Why Cheat India,India lockdown and webseries like Fixers and Bhram in small yet significant cameos. And she also started taking up roles in regional cinema, playing the lead roles in punjabi films like Chan tara, Jagga jagravan joga,Kutte fail,Thappa and others.

She was also seen in a theatrical release Hindi film Kaisi ye dor where she played the lead role and was praised by all industry bigwigs for her portrayal of Rashmi,the lead protagonist.

She looked excited about her upcoming work and said she will reaveal more details on her coming projects soon.

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Dr. A.K. Dwivedi’s Campaign Reaches Over 2 Million People

Indore (Madhya Pradesh) [India], March 19: In a major advancement in preventive healthcare, Indore has witnessed the rise of anaemia awareness as a dynamic grassroots public health movement. Spearheaded by renowned homeopathic physician Dr. A.K. Dwivedi, the Anaemia Awareness Rath Campaign (2026) has successfully reached more than 20 lakh (2 million) people, emerging as one of the largest community-driven health initiatives in the region.

Dr. Dwivedi, Director & CEO of Advanced Homoeo Health Center & Homoeopathic Medical Research Pvt. Ltd., Indore, and actively associated with Sansad Seva Prakalp Indore, Monthly health magazine Sehat Evam Surat, AYUSH Medical Welfare Foundation, and Advanced Homeopathic Medical Research & Welfare Society,indore has transformed anaemia awareness into a large-scale social mission focused on prevention, education, and community participation.

Campaign Launch and Outreach Expansion

The campaign was formally inaugurated on 17 February 2026 by the Hon’ble Governor of Madhya Pradesh, Shri Mangubhai Patel, at Devi Ahilya Vishwavidyalaya (DAVV), Indore. The event witnessed the presence of thousands of students, healthcare professionals, and citizens.

Two specially designed Anaemia Awareness Rath mobile units were deployed across the Indore district, delivering door-to-door health education, counseling, and awareness services. The campaign ensured direct household engagement, with particular emphasis on women, children, and vulnerable populations, while communicating scientifically validated information in a simple and accessible manner.

Confronting a Silent Public Health Burden

Anaemia continues to be a significant public health challenge in India, especially among women and children. It encompasses multiple forms, including iron deficiency anaemia, megaloblastic anaemia, aplastic anaemia, hemolytic anaemia, and inherited conditions such as sickle cell anaemia and thalassemia.

Health experts emphasize that anaemia is not merely a hematological disorder but a systemic condition that affects physical stamina, cognitive function, immune response, and maternal health, thereby reducing overall quality of life.

Promoting Evidence-Based Nutritional Interventions

A key strength of the campaign lies in its integration of traditional Indian dietary practices with scientific validation. It promotes affordable and easily available nutritional options such as jaggery (gur), chickpeas (chana), and sattu (roasted gram flour).

The campaign’s central message—

“Consume Jaggery and Chickpeas—Enhance Hemoglobin Naturally”

has gained widespread public acceptance, highlighting the role of indigenous nutrition in addressing modern health concerns.

From Awareness to Sustainable Behavioral Change

Unlike conventional awareness initiatives, this campaign has effectively translated knowledge into measurable behavioral change at the community level. By delivering health education directly to households and simplifying medical concepts into actionable daily practices, it has encouraged the adoption of preventive healthcare behaviors on a large scale.

The initiative has been widely appreciated for its accessibility, affordability, and cultural relevance, making it highly impactful at the grassroots level.

A Scalable Model for Nationwide Implementation

Public health experts regard this campaign as a scalable and replicable model for nationwide adoption. By integrating nutrition science, community medicine, homeopathic principles, and mass awareness strategies, it sets a new benchmark in preventive healthcare delivery

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In this interview, Shalin Peter speaks about navigating a career that moves between the rigid frameworks of defense manufacturing and the fluid demands of global public relations. He reflects on building operational depth within regulated systems, translating technical expertise into strategy, and sustaining relevance across industries where credibility, precision, and execution define survival.

Q: You currently lead operations within a highly specialized sector, specifically a small arms manufacturing unit that also develops new products for defense purposes. Could you elucidate the foundational days of this organization?

Shalin Peter: The manufacturing company was officially launched in 2018. I have been closely associated with the enterprise since its early stages. Building a sustainable operational matrix in this specific industrial landscape necessitates a profound understanding of bureaucratic structures. A highly significant portion of my early and ongoing responsibilities involves liaisoning with the Central as well as State Government offices. This diplomatic navigation is particularly concentrated in the areas of firearms marking and physical security. One must possess strong interpersonal skills and communication to successfully manage these relationships.

Q: Before ascending to your current executive position, you navigated a fascinating dual mandate within the organization. You previously worked as the PR and Marketing Head and also as the Senior Technical manager. How do these seemingly disparate domains intersect, particularly when dealing with specialized tactical equipment?

Shalin Peter: The intersection lies in the rigorous application of empirical data and technical comprehension. In my technical capacity, I oversaw the small arms provided to specialized military personnel. This required intense collaboration for the transfer of technology in metallurgy and assault rifles directly with elite domestic defense units. To market these advancements, one must first deeply understand the metallurgical science underpinning them. My communication and feedback from highly specialized tactical commandos were well appreciated, proving that technical precision and clear communication are inextricably linked. My overarching objective has always been building strategy for growth and providing effective market solutions.

Q: Your ability to forge connections within the defense sector appears remarkably comprehensive. You operate as a critical communicative conduit between manufacturers and the end-users.

Shalin Peter: Precisely. A core component of my mandate is networking between defence officials and our enterprise for small arms. This encompassing portfolio includes service pistols, air guns for sports and assault rifles, alongside long range artillery. This networking is not confined to domestic borders; I have successfully facilitated alliances for sales with security forces in Africa, Europe, Asia and Australia. Furthermore, I proactively initiated requests from abroad for a research grant dedicated to long range weaponry. Operating on this global scale requires an unwavering commitment to quality, which is why a major role of mine is to ensure that products adhere to stringent quality and safety measures.

Q: Staying aligned with global regulations must be a monumental task in the arms sector.

Shalin Peter: It is an absolute imperative. To maintain comprehensive situational awareness of international regulatory frameworks, I have attended various implementation and effectiveness of small arms control programmes. Additionally, to maintain our market visibility, I have consistently participated in Defence expos organized all over the country.

Q: Let us pivot to your extensive career as a PR and Marketing Consultant. Your portfolio demonstrates an extraordinary capacity for cross-industry adaptation. How do you approach marketing for consumer-facing brands compared to defense contractors?

Shalin Peter: The core methodology remains surprisingly consistent. Success relies upon providing extensive research and insights about the market, consumer, competition, and brand position. For instance, I orchestrated initial outdoor promotional campaigns for a major telecommunications provider by providing media solutions for high organic reach after a market research. In the interactive entertainment sector, I managed event coordination for major gaming and entertainment exhibitions, including initiatives for a global video gaming federation and a major interactive software developer. Through these efforts, I generated substantial brand awareness for prominent gaming communities with corporates.

Q: You possess a distinct talent for large-scale experiential orchestration and infrastructure inauguration. Could you elaborate on your experience in that arena?

Shalin Peter: Cultivating strong media connections, and planning campaigns and strategies to promote business is fundamental to experiential marketing. I created and curated events for the launch of a major retail and lifestyle mall. Furthermore, I engaged in complex negotiations, liaison and vendor management for a large-scale recreational village property. On a macro-civic level, I handled liaison with the Central Government and multiple State Governments to facilitate major urban beautification for a media analytics and design firm. I also organized the launch of a prominent sports club.

Q: The luxury, fashion, and high-profile entertainment sectors are notoriously demanding. How have you applied your strategic insights within these domains?

Shalin Peter: The ability to prioritise and plan effectively is paramount when navigating the complexities of luxury and celebrity management. I have organized vendor management and client liaison fashion shows, notably a major exhibition in collaboration with a premier German automobile manufacturer and a prominent regional motor group. In the entertainment sphere, I have executed celebrity hospitality and management for large-scale music festivals and handled the planning and strategizing for major celebrity concerts. I also managed a publicity campaign for a major hospitality group. This included liaison with luxury suites for celebrities via major domestic film production studios and entertainment conglomerates.

Q: You have also influenced the technology hardware and publishing sectors.

Shalin Peter: Yes, solving marketing challenges and creating effective marketing solutions translates across all mediums. I conducted brand awareness and branding placement strategies for major computer peripherals partners. I also managed branding coordination and management for crowd awareness events with a leading graphical processing unit manufacturer. In publishing, I executed the planning and strategic brand placement and advertising for brand awareness for a high-end lifestyle and luxury publication.

Q: Today, your professional footprint is vast. You maintain your executive role while simultaneously expanding your consultancy across multiple continents.

Shalin Peter: Currently, I function as a PR and Marketing Consultant operating across India, Thailand, Malaysia, Australia, and Europe. The diversity of the work is deeply fulfilling. Beyond consultancy, I am the Founder & Promoter of a digital magazine & events entity. My commitment to operational excellence has also allowed me to serve as an official vendor for a monolithic domestic entertainment corporation and an ultra-luxury British automotive manufacturer. Whether navigating government bureaus or global brand launches, meticulous research and strategic networking remain the cornerstones of my professional architecture.

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Mumbai (Maharashtra) [India], March 19: In today’s fast-changing world, education is often measured by marks, rankings, and university placements. While academic excellence certainly opens doors, I strongly believe that the true purpose of education goes far beyond report cards. It is about shaping character, nurturing empathy, and preparing young individuals not just for careers, but for life.

“In a world driven by competition and constant change, knowledge alone is not enough. It is integrity, empathy, resilience, and a strong moral compass that truly prepare a child for life. At Ryan International, we believe education must shape character first, because values guide decisions long after textbooks are closed.”

At the Ryan Group of Institutions, our philosophy has always been clear: we must build good human beings before we build successful professionals. Knowledge evolves, industries transform, and technology advances at an unprecedented pace. Yet integrity, resilience, compassion, and respect remain timeless qualities that define lasting success.

Value-based education is not a separate subject in our schools it is embedded into the very culture of learning. From reflective morning assemblies to classroom discussions that encourage ethical thinking, we consistently reinforce the importance of moral clarity and responsible decision-making. However, values cannot remain theoretical. They must be experienced and practiced.

Our students actively engage in social outreach initiatives that connect them to real-world challenges. Across campuses, they organize donation drives for underprivileged communities, visit old-age homes and orphanages, and participate in literacy and awareness campaigns. Environmental responsibility is deeply ingrained in our approach. Tree plantation drives, sustainability campaigns, and student-led environmental initiatives reflect our commitment to a greener future. Exposure connected to global environmental conversations, including platforms aligned with the Conference of the Parties (COP), helps students understand that sustainability is not optional it is a shared global responsibility.

Many of these initiatives have earned recognition and accolades at national and international levels. While we are proud of these achievements, what truly matters is the transformation we see in our students a deeper sense of empathy, gratitude, and accountability.

Leadership development is another pillar of our educational framework. Through structured Student Councils and peer mentorship systems, students learn responsibility early in life. Platforms such as the India International Model United Nations (INMUN) empower them to debate global issues, practice diplomacy, and think critically. Large-scale student-led events like the International Children’s Festival of Performing Arts (ICFPA) provide hands-on experience in coordination, collaboration, and execution.

Our commitment to global exposure further broadens perspectives. Learning opportunities associated with institutions such as NASA inspire innovation, scientific curiosity, and discipline. These experiences reinforce that leadership is not about authority, but about service and responsibility.

Sports, performing arts, and co-curricular activities complement academic rigor by building resilience, teamwork, and confidence. On the sports field, students learn perseverance. In the arts, they discover creativity and self-expression. Together, these experiences shape balanced individuals grounded in strong values.

Examinations may assess academic understanding, but life tests character. As educators, our responsibility is not merely to prepare children for competitive exams, but to prepare them to lead ethical, meaningful lives.

When knowledge is guided by integrity and empathy, it creates individuals who are not only successful, but significant. At Ryan International, we remain committed to this mission because when character leads, success follows with purpose.

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New Delhi [India], March 19: In a year defined by innovation, resilience, and leadership, The Popular Story proudly unveils its flagship recognition —Top 50 Iconic Personalities of 2026. This prestigious edition highlights individuals who are creating meaningful impact across industries including business, healthcare, law, education, spirituality, technology, arts and social development.

This curated list represents visionaries, innovators, and leaders whose work is shaping modern India while inspiring future generations. Their journeys reflect consistency, purpose, and the ability to adapt in a rapidly evolving world.

Ravinder Bharti

Founder of Public Media Solution, Ravinder Bharti helps brands grow through performance marketing, PR and data driven strategies, focusing on long term visibility and measurable business results.

 Pt. Umesh Chandra Pant

A Vedic astrologer with 37 plus years of experience, known for his calm guidance, traditional knowledge and practical remedies that help individuals make informed life decisions.

Dr. Richa Pathak

A trusted astrologer known for clear, practical consultations that focus on solutions, helping individuals navigate career, relationships and life decisions with confidence and clarity.

Advocate Anik M. Iktear Uddin

A dedicated legal professional recognized for his ethical approach, strong research skills, and ability to simplify complex legal matters for clients with clarity and confidence.

Akhil Poddar

A modern entrepreneur known for strategic thinking, premium business positioning, and a lifestyle driven vision that blends ambition, growth and refined personal branding.

Dr. Anima Bhattacharya

A celebrity astrologer with 25 plus years of experience, offering guidance through astrology, numerology and spiritual sciences with a focus on clarity and positive transformation.

Sarthak Chaturvedi

A Supreme Court Advocate specializing in constitutional, civil, and sports law, known for his structured approach, strong arguments and commitment to fairness in legal practice.

Adarsh Iyengar

A global technology leader and filmmaker, combining engineering excellence with creative storytelling, while promoting culture and innovation across international platforms.

Praanshu Vasudeva

An emerging talent gaining recognition for his growing influence and creative presence, steadily building a strong identity in the entertainment and media space.

Dr. Shivanshu Misra

A bariatric and laparoscopic surgeon known for advanced procedures and patient focused care, helping individuals achieve sustainable weight loss and improved health outcomes.

Anurag Pillai

Founder of Social Growth Lab, Anurag specializes in performance marketing and Meta Ads, helping brands scale with structured strategies, measurable growth and strong digital systems.

Nirav Sathe

An MSME leader actively contributing to entrepreneurship development, business collaboration, and national initiatives that strengthen small businesses and promote economic growth.

Dr. Joginder Singh Bedi

A pioneer in digital marketing, leading Lead Magnet with innovative strategies, helping brands achieve scalable growth through data driven campaigns and global marketing solutions.

Ramesh Gera

An agricultural innovator promoting advanced farming techniques, including hydroponics and indoor cultivation, empowering farmers to improve productivity and income through modern practices.

Dr. Preeti Padmanabhan

A respected academician and professor, known for her contributions to medical education, student mentorship and research, shaping future healthcare professionals with strong values.

Dr. Divyanshu Patel

A healthcare innovator promoting preventive medicine and integrative healthcare, working towards building a healthier India through awareness, technology and community initiatives.

Dr. S. D. Singh

An environmental leader known for developing biodiversity parks and promoting ecological awareness, contributing to sustainable urban development and environmental conservation.

Vinay Pramod Hibare

Founder of More Health Care, focusing on preventive wellness through science based nutraceutical solutions, bridging research with practical healthcare applications.

Ketankumar N. Sonpipare

An educator, motivational speaker, and social worker empowering individuals with life skills, mindset training and personal development for building disciplined and goal oriented lives.

Dr. Sahil Singh

Youngest UN Ambassador from India, working on global nutrition initiatives, promoting sustainable solutions to combat malnutrition and improve public health worldwide.

Ruchika B. Bhasin

A numerologist, tarot reader, and spiritual healer with over 17 years of experience, guiding individuals with clarity, emotional balance and practical spiritual solutions.

Saurabh Ojha

A tarot reader and astrologer known for modern, relatable guidance, helping individuals understand life challenges and take practical steps towards growth and stability.

Prince Salunke

India’s youngest beard hair brush artist, recognized for his unique artistic technique and dedication, showcasing creativity through precision and innovation at a young age.

Dr. Kalki Heenal Ora Heeral Pericaliyaa

A medical professional and global achiever, known for excellence in healthcare, leadership, and multiple international recognitions across diverse fields.

Abhijeeth Bhattacharjee

A social entrepreneur and cultural leader promoting Indian arts, education and social welfare through multiple organizations and impactful community initiatives.

Naresh Bhardwaj

Founder of Divy Cars Pvt Ltd, leading passenger transport services with a focus on reliability, customer trust and operational excellence in mobility solutions.

Daniel Benniah John

An engineering leader specializing in AI and distributed systems, contributing to large scale global platforms with a focus on innovation and scalable technology solutions.

Neelu Kumaar

A renowned astro numerologist and spiritual guide, known for integrating astrology, numerology and psychology to provide clarity and balanced life guidance.

Pandit Joydeep Mukherjee

A classical musician dedicated to preserving rare Indian musical instruments and traditions, contributing significantly to India’s cultural and musical heritage.

Dr. Sanghamitra Banerjee

An education leader driving academic excellence, teacher development and institutional growth through innovative learning systems and strategic leadership.

Marin Jose

An academician and researcher specializing in digital learning and inclusive education, contributing to modern teaching methods and student development.

Dr. Gayatri Ganu

Founder of Urban Bagicha, promoting sustainable urban living by integrating greenery, science and technology into modern lifestyles.

Devashish Mishra

Founder of Mr Care Pharmacy, building a trusted healthcare retail network focused on accessibility, customer relationships and reliable service.

Manoj Kumar Kagra

A global wedding photographer known for capturing real emotions through cinematic storytelling, redefining modern wedding photography across international destinations.

Premasis Bhattacharjee

An entrepreneur and social leader driving business growth while actively contributing to community welfare through multiple initiatives and organizations.

Dr. Chetankumar Himatbhai Savaliya

Founder of GPlife Wellness, focused on plant based healthcare solutions, promoting natural wellness and innovative health products.

About The Popular Story

The Popular Story is a fast growing media and publication platform dedicated to showcasing inspiring journeys, impactful leadership, and emerging success stories across India. Through curated editions, digital features, and global visibility, the platform aims to recognize individuals who are making a difference in their respective fields.

The Top 50 Iconic Personalities of 2026 is not just a recognition list but a reflection of modern India’s evolving leadership. These individuals represent determination, innovation, and purpose driven success.

As industries continue to transform, their stories stand as inspiration for millions who aspire to create impact and build meaningful careers.

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Our student, Urvashi Patel received the trophy for winning the speech competition at IMA.

Indore (Madhya Pradesh) [India], March 19: In a proud moment for higher education in the region, Ms. Urvashi Patel, a BBA II Year student from IPS Academy, IBMR, North Campus – a DAVV affiliated college on the Indore-Ujjain Road – has clinched first place in a fiercely contested speech competition organized by the prestigious Indore Management Association (IMA).

Outshining competitors from 25 other renowned colleges, Ms. Urvashi’s eloquent delivery and insightful perspectives earned her this coveted honor. Her victory paves the way for an even bigger stage: she has been selected to represent IPS Academy at the 33rd International Management Conclave, scheduled for February 28, 2026 at the Brilliant Convention, Indore.

This elite gathering will bring together distinguished academicians, educationists and top industry leaders. Ms. Urvashi will share the podium with eminent management experts and guest speakers, showcasing her prowess on critical topic entitled “Innovating India: Swadeshi, Swabhavik and Swanirmit”, shaping the future of business and leadership.

Principal Dr. S.L. Kale expressed immense pride, stating, “Urvashi’s triumph over 25 top colleges exemplifies the caliber of talent we nurture and her platform at the International Management Conclave will elevate IPS Academy’s global presence.” Vice-Principal Dr. Gagan Prakash, President of IPS Group of Institutions Ar. Achal K. Choudhary and Management Member Er. Rajesh Choudhary warmly congratulated Ms. Urvashi affirming the institution’s dedication to fostering such excellence.

The achievement underscores IPS Academy’s North Campus, commitment to nurturing communication skills and leadership talent among students, positioning the institution as a hub for excellence in management education.

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New Delhi [India], March 18: On the occasion of Global Recycling Day, SOMANY Ceramics is looking back on a sustainability-led initiative that brought together manufacturing realities and design thinking in a meaningful way. The company’s waste tile campaign, undertaken over the last year, has grown into a thoughtful collaboration with academic institutions, demonstrating how tile waste can be reimagined through creative intervention.

The initiative began with a practical challenge. Broken and unused tiles generated across manufacturing units and retail touchpoints were accumulating over time. Instead of treating this as residual waste, SOMANY chose to redirect the material into an experimental design exercise by partnering with nearby architecture and design institutes, enabling the utilisation and recycling of tile waste available at local dealer and stock points.

Across campuses, the outcomes manifested in diverse forms. Over 3,000+ students across 40 institutes—such as Manipal University (Rajasthan), Amity University (Uttar Pradesh and Madhya Pradesh), KIIT School of Architecture and Planning (Odisha), Sushant University (Haryana), Indian Institute of Art and Design (Delhi), and the Institute of Indian Interior Designers (Hyderabad)—participated in the campaign, spanning North, South, East, and West India. The engagement was intentionally structured as a hands-on experience, enabling students to interact directly with discarded material and reimagine its potential beyond conventional applications. Students created murals, installations, and functional design interventions that became integral to their immediate environments. Many of these works continue to reside within campus spaces, subtly reinforcing a culture of reuse and embedding sustainability into everyday interactions.

In total, more than 8,100 sq. ft. of waste tile was repurposed through the initiative, resulting in 12 tons of tiles being diverted from landfills and an estimated reduction of 4.8 tons of CO₂ emissions—significantly lowering the overall carbon footprint. What distinguishes this achievement is not merely the scale of material recovery, but the underlying philosophy. The tiles were not industrially reprocessed or downcycled; instead, they were used in their unaltered state. This approach underscores principles of resource circularity, low embodied carbon design, and material-led innovation—encouraging students to design with imperfections, irregularities, and constraints, and to transform these limitations into drivers of creativity and environmental impact reduction.

The process itself served as a critical learning catalyst. Workshops at each institution brought together faculty and the SOMANY team, blending technical expertise with creative exploration. This provided students with a rare opportunity to engage with materials in a tactile, real-world context, bridging academic learning with practical execution.

The initiative effectively translated sustainability from an abstract concept into a lived experience—tangible, immediate, and transformative.

Speaking on the initiative, Mr. Anshuman Chakravarty, Vice President & Head – Marketing & Communication, Somany Ceramics Ltd., said, “Waste in our industry has traditionally been seen as an operational byproduct. We see it differently—as an untapped resource. Our waste tile initiative reflects a conscious shift from linear consumption to circular thinking, where what we discard today can become the resource of tomorrow. By reimagining how materials are valued, reused, and reintegrated, we are not only reducing environmental impact but also setting a new benchmark for responsible manufacturing. Our effort is also to sensitise the next generation, encouraging them to engage with sustainability not as an abstract idea, but as a lived practice and to empower them to become ambassadors of a more responsible, circular future.”

As Global Recycling Day brings focus to sustainable practices across industries, this effort serves as a reminder that meaningful change often begins with small, deliberate steps. In this case, it was about recognising the value in what already exists and finding ways to extend its life through design, collaboration, and intent.

About Somany Ceramics Limited

SOMANY Ceramics Limited (SCL) is one of the leading players in the ceramic industry in India and amongst the top 15 manufacturers in the world. The company is a complete solution provider in terms of décor solutions with widest product selection of Ceramic Wall and Floor tiles, Polished Vitrified Tiles, Glazed Vitrified Tiles and Slabs, Sanitaryware, Bath Fittings, Adhesives, Grouts and Home & Building solutions. SOMANY has pan India distribution across 12000+ retail points and having over 500 exclusive showrooms, it also exports to more than 80 countries across 6 continents. The company has a capacity to produce ~80 million square meters per annum of tiles through 2 company owned plants, 5 strategic alliances, and tie ups with outsourced partners spread across India. It also has manufacturing units for Sanitaryware, Bath fittings and Adhesives.

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