Tag: lifestyle

Bengaluru (Karnataka) [India], January 16: KRAFTON, Inc. announced its 2026 management strategy and mid-to-long-term growth plans during its company-wide town hall meeting, KRAFTON LIVE TALK (KLT), held on January 15. The strategy reinforces KRAFTON’s commitment to gaming as its core business, with a clear emphasis on building original Franchise IPs through a structured, execution-driven development model, rather than relying on one-off successes.

• KRAFTON is advancing a structured global game development pipeline to identify, validate, and scale future Franchise IPs, while continuing to grow its core gaming business. 
• In India, this strategy is being executed through KRAFTON India’s active role in game publishing, live-operations, developer incubation, and long-term ecosystem building, positioning the country as a key market for sustained game-led growth.

CEO CH Kim shared his strategic direction under the theme ‘Franchise IP & Expanded Value.’ This year, KRAFTON will continue to pursue its mid-to-long-term strategy to secure a ‘Big Franchise IP,’ anchored in three priorities announced in 2025: significantly increasing first-party production, expanding publishing volume, and optimising resource allocation. The objective is to build IPs that can scale across genres, platforms, and service formats, delivering sustainable growth over extended product life cycles.

Over the past year, KRAFTON has laid the groundwork for this shift by strengthening creative leadership and upgrading its global development and publishing frameworks. In 2026, the company will move firmly into the execution phase, accelerating the development of new titles designed to test, iterate, and scale into long-term franchises. In India, this is supported by KRAFTON India’s focus on running large-scale live games, publishing India-first titles, and developing a pipeline of early-stage studios through the KRAFTON India Gaming Incubator (KIGI), creating stronger links between talent, production readiness, and long-term IP thinking.

“We will remain focused on KRAFTON’s core gaming business as we begin to move into the execution phase of producing new titles,” said CH Kim. “While expanding our existing IPs as content platforms, we will begin to create Franchise IPs via our new title pipeline and creative leadership.”

Building a Learn-Fast, Scale-Up Game Development Pipeline

To support faster and more disciplined game creation, KRAFTON strengthened its creative leadership in 2025 by introducing a small-team development structure led by newly recruited key talent. This model prioritises early or targeted releases, such as Early Access and limited market launches, allowing teams to validate gameplay, audience fit, and monetisation potential before scaling investment.

KRAFTON currently operates a 26-project development pipeline, intentionally structured around early validation and clear decision gates, with 12 titles planned for release within the next two years. Rather than simultaneous global launches, each project begins in markets with identifiable core audiences, enabling data-driven decisions around long-term viability.

This approach aligns closely with KRAFTON India’s on-ground work through KIGI, where early-stage Indian studios are supported to develop original IPs, receive structured feedback, and build production and publishing readiness, laying the foundation for scalable, franchise-ready games rather than short-term releases.

Several titles released in Early Access last year surpassed one million sales and established strong early communities. These titles have been identified as strategic IPs for 2026, with plans to extend their product life cycles and evolve them into long-term franchises. This balance—scaling proven titles while continuously feeding new IPs into the pipeline, underscores KRAFTON’s commitment to sustainable growth through gaming.

Focused Technology Innovation in Service of Core Gaming

While remaining firmly anchored in game development, KRAFTON continues to apply AI technologies to improve gameplay quality and development efficiency. These initiatives are focused on streamlining workflows and enabling creative teams to spend more time on design, iteration, and polish, supporting game development pipelines globally, including across KRAFTON India’s publishing and incubation ecosystem.

Looking ahead, KRAFTON will continue evaluating opportunities that build on its strengths as a game company, grounded in the technical and R&D expertise developed through years of creating large-scale interactive experiences.

About KRAFTON, Inc. 

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit www.krafton.com.

About KRAFTON India 

In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 240 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $170 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India’s game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS). For more information, visit https://krafton.in/

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Mumbai (Maharashtra) [India], January 16: In an era where leadership is often measured purely by balance sheets and boardroom success, Adarsh Rajendra Somani stands out as a rare blend of corporate excellence, social responsibility, and personal discipline. A seasoned industrialist and visionary entrepreneur, Mr. Somani’s journey reflects not just business acumen, but a deeper commitment to nation-building through health, fitness, and purpose-driven initiatives.

A Distinguished Corporate Journey

Mr. Adarsh Rajendra Somani currently serves as the Managing Director at Oricon Enterprises Ltd. that have played a significant role in India’s industrial and packaging ecosystem. Under his leadership, these companies have continued to strengthen governance, scale operations, and adapt to evolving market demands.

Beyond above roles, Mr. Somani holds an impressive presence across corporate boards, serving as a Director at several prominent organizations including Kopran LTD, Bigflex Lifescience Pvt. Ltd., United Shippers Ltd. and many more across finance, wellness, marketing and manufacturing sectors.

Mr. Somani began his entrepreneurial journey in 1997 with the launch of a herbal brand, SMYLE. The brand went on to become India’s largest mouth ulcer gel, gaining nationwide recognition and trust. During its growth phase, SMYLE collaborated with prominent personalities such as Smriti Irani, Nausheen Sardar Ali, Boman Irani, and several other renowned celebrities who served as brand ambassadors. In 2007, reflecting its strong market leadership and brand equity, SMYLE was successfully acquired in a transaction valued at ₹57.5 crore.

A Leader Beyond the Boardroom

What truly differentiates Mr. Somani is his belief that personal discipline and national health are as critical as economic growth. A strong advocate of fitness and mental resilience, he is a Limca Book of Records holder for performing the maximum number of ab roll-outs, a feat that reflects his extraordinary commitment to physical fitness and consistency.

For Mr. Somani, fitness is not a hobby—it is a philosophy & way of life.

Founder of PUSH INDIA PUSH: A Movement, Not Just an Event

Driven by his vision to see a fitter, stronger, and more disciplined India, Mr. Somani founded PUSH INDIA PUSH, a national fitness movement centered around push-up sports. The initiative is designed to make fitness accessible, competitive, and aspirational for people across age groups and geographies.

The platform gained nationwide attention with its Golden Jubilee Event, which featured a prize money pool of ₹1 crore+, making it one of the largest fitness-led competitive initiatives in the country. The event was structured as a virtual competition, allowing participants from across India to take part, thereby democratizing fitness and encouraging mass participation. 17,000 people participated from all over INDIA at balewadi stadium for 5 days and the event was flagged by General VK Singh (PVSM, AVSM,YSM, ADC), and closing ceremony was done by Shri Mangal Prabhat Lodha (Chairman Of Lodha Group) & Shri Rahul Narvekar (Speaker Of Maharashtra Legislative Assembly). 

His vision behind PUSH INDIA PUSH is clear:

“Fitness should not be limited to gyms or athletes. It should become a national habit.”

Vision for a Healthier India

Mr. Somani strongly believes that India’s future leadership—across business, defence, sports, and innovation—must be built on a foundation of physical, emotional, mental and spiritual wellness. Through PUSH INDIA PUSH, he aims to instil these values at scale, especially among the youth, at a time when lifestyle diseases and sedentary habits are on the rise.

By combining corporate leadership, personal example, and scalable social initiatives, he is redefining what it means to be a modern Indian industrialist. He is a strong follower of Sister Shivani at bhramakumari and Bhagvat Geeta.

An Inspiration Before You Meet Him

For those meeting Mr. Adarsh Rajendra Somani for the first time, it’s important to know that behind the calm demeanor is a leader who believes in doing the hard work himself—whether in business, fitness, or nation-building. His journey is a powerful reminder that true success is measured not merely by the wealth one accumulates, but by the positive impact one creates for society and the nation. Mr. Somani is actively involved in philanthropic initiatives supporting the Indian Army, NSG, and Mumbai Police, reflecting his deep commitment to national service. In recognition of his contributions, he was honored with the Best Philanthropist of the Year (2023–24) award, along with special recognition for innovation in health and fitness.

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New Delhi [India], January 15: Farmaan Hasan Khan, is a  renowned social activist  and youth leader from Bareilly, Uttar Pradesh is now on the famous Forbes 30 Under 30 India 2026 list. This is a deal for him and his work to make things better at the grassroots level.

The Forbes 30 Under 30 list comes out every year. It honors young leaders who are under 30 years old and have done something really special in their field, in India. They have to show that they are leaders and that they have made a real difference.

Farmaan has been chosen for the Social Impact category. This is a group that recognizes people who are making a real difference in the world. These people are working to change things for the better through things like helping to make policies and starting community programs. He is now part of a group that includes some well known people like Indian cricketer Jasprit Bumrah and Bollywood actress Ananya Panday. This shows that Forbes thinks people who are leaders in change are just as important as people who are famous for sports, entertainment and business. Farman Mian and the Social Impact category are getting the recognition, as these other areas.

A Journey Rooted in Service

Farmaan Hasan Khan is from Bareilly, a city that has a lot of history and is very important for its culture and religion. Farmaan Hasan Khan has made it his goal to help people. He is the National General Secretary of Jamaat Raza-e-Mustafa. Farman Mian is also the founder of the Aala Hazrat Tajushsharia Welfare Society. These organizations, Jamaat Raza-e-Mustafa and Aala Hazrat Tajushsharia Welfare Society are doing things for people like helping them learn and giving them support when they need it. Farmaan Mian is working hard to make a difference through Jamaat Raza-e-Mustafa and Aala Hazrat Tajushsharia Welfare Society. He uses these platforms to combine ethics and religion with development that is well planned. He thinks it is really important for people to have dignity, be able to take care of themselves and become strong on the run. Farmaan does not just want to give people help. He wants to make sure that Farmaan Hasan Khan initiatives are believable and that people in the community keep working with him for a time. This is what Farmaan Hasan Khan philosophy is about.

Impact Across Healthcare and Education

Farmaan Hasan Khan has done a lot of work over the years. He has helped people by starting and supporting programs that make life better, for people who do not have much. Farmaan Hasan Khan has especially done work in the healthcare sector. His groups have set up medical camps where doctors do Major By-pass Surgeries, Cancer Treatment  and Hip surgeries for people who are poor and cannot pay for these services. Farmaan Mian and his groups have really made a difference in the lives of these people.

Education is also an important part of what he does. He wants to help young people and women learn how to use computers and get skills that will help them get a job or start their business. He knows that students from cities have big dreams so he helps them learn about education and how to get into medical school. He guides students who are getting ready for tests like the NEET,UPSC Education and helping people learn is something he really cares about. He wants to make sure that education and computer skills are available to everyone, especially young people and women.

These programs have really made a difference. They have helped people get the information and resources they need. This is especially true for people who’re the first in their family to learn something new like first-generation learners. These programs are very helpful, for first-generation learners.

Recognition at the National Level

Farmaan Hasan Khan selection for the Forbes list is not the time he has been recognized nationally. He was given the Bharat Gaurav Ratna Award in 2023. This award was given to him because of what he has done for welfare and community development. His work on the TB-Free India Campaign, which is run by the government, was appreciated by the Ministry of Health and Family Welfare. This shows that he is working towards the public health goals of the nation. The Forbes list and the Bharat Gaurav Ratna Award are a few examples of how Farmaan Mian is being recognized for his work.

The work that he does for women’s rights and human rights is really important. People have noticed this work. He has been recognized by the National Commission for Women and the National Human Rights Commission. He even got a doctorate from a university in Karnataka. This is a deal and it shows that he is a young leader who really wants to make a difference and change society for the better. His work in women’s rights and human rights is still going strong. He is still committed to making things better.

A Symbol of Grassroots Leadership

Farmaan Hasan Khan is on the Forbes 30 Under 30 India 2026 list. People think this is a big deal because it shows that leaders from small towns in India are doing important work. He  is different from a lot of people on this list because they usually come from big companies or the entertainment industry. Farmaan Hasan Khan’s story shows that what he is doing is important because it helps people in his community and he is a leader who does the right thing. The Forbes 30 Under 30 India 2026 list is a recognition for him and it proves that community-driven work and ethical leadership, like Farmaan Hasan Khan are becoming more important.

Reflecting on the recognition, Farman Hasan Khan said that meaningful change does not require wealth, fame, or privilege at the beginning. According to him, what truly matters is consistency in action, honesty in intent, and clarity of purpose. He emphasized that young people in India should believe in their ability to bring change, regardless of their background.He noted that his journey is a reminder to India’s youth that staying committed to one’s values and working persistently toward a goal can create real impact in society.

Looking Ahead

Farmaan Mian is still doing his work. He is focused on helping more people get a good education, making healthcare available to everyone and teaching young people to be good leaders who care about society. When Forbes recognized him it was not about what he did in the past it also means he has to make sure his projects are bigger and better and that he is honest and responsible, with what he is doing with his initiatives.

From Bareilly to the pages of Forbes,Farmaan Hasan Khan’s  journey stands as a testament to the power of service-led leadership in shaping a more inclusive and compassionate society.

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Bengaluru (Karnataka) [India], January 15:  KRAFTON India has released another batch of redeem codes for BATTLEGROUNDS MOBILE INDIA (BGMI), enabling players to claim the Desert Prince Outfit. Designed to bring a regal edge to the battlegrounds, this exclusive reward continues BGMI’s streak of daily drops aimed at rewarding consistent player participation.

• 59 official redeem codes released to unlock exclusive in-game rewards
• BGMI players can redeem codes only via BGMI’s official website at www.battlegroundsmobileindia.com/redeem

Redeem codes are valid until 28^th February 2026 and can be redeemed only on BGMI’s official channels.

Redeem Codes:

HRZCZQ79EJS5ADS7

HRZDZTN4H5B9MBAJ

HRZEZKM7DB3GQUBG

HRZFZSSA4T8S959Q

HRZGZDH5KACQPQQJ

HRZHZ99KE79WR8RW

HRZIZ6JRSWB3QKT6

HRZJZHJDVUXAVWVB

HRZKZNWN67KKPN6D

HRZLZBE6B5BGG646

HRZMZE9A9VA5RTW6

HRZNZJ5UA69T35XP

HRZOZBXMRXF7AQ6W

HRZPZW8NNEE79D63

HRZQZ8XW3PKDCSCU

HRZRZAPK76MHFNDV

HRZVZ54FEM446GPR

HRZTZTVBQ5V8RPUB

HRZUZASPMPRP4AX5

HRZBAZ5D5H583CSQ

HRZBBZHEGQQCFDND

HRZBCZCJ697PXM7M

HRZBDZPX6XDGNFP7

HRZBEZFPGT7TRM5F

HRZBFZNV48W5PJWD

HRZBGZBPQANJ5C89

HRZBHZ3EUAG9XX6J

HRZBIZ93UMTGAGVA

HRZBJZMFPE4N9P36

HRZBKZRW4FQMKXEJ

HRZBLZQXVCH8TK6W

HRZBMZEAJRVRUN5D

HRZBNZHR5DXE3QNA

HRZBOZK4D5JWGFQV

HRZBPZ5S4W6HT7B4

HRZBQZPBTJGRB4X6

HRZBRZQD3VSHE4RG

HRZBVZ7MSUJPJXNE

HRZBTZPTJQUPRB86

HRZBUZ5KV8XTBC86

HRZCAZBU5CF4J6UJ

HRZCBZF537E9K689

HRZCCZW45XUVJ9E9

HRZCDZKCTPPWHVWN

HRZCEZJNKAUSWEX8

HRZCFZ5W7M6FP83V

HRZCGZKXEGC8CT4K

HRZCHZ7DJAPND4RD

HRZCIZS68CHQPPE6

HRZCJZDVFBA7D577

HRZCKZQEVDMXVPAA

HRZCLZSJVUDJ79NU

HRZCMZH7KJ8A6EJJ

HRZCNZFGBJWJT4V5

HRZCOZ64D4DSHPVD

HRZCPZWC5MF4GCCA

HRZCQZCCTMPKH695

HRZCRZ9E5KJC5SAS

HRZCVZ8XU9UE3ASG

Steps to redeem:

Players can follow these simple steps to claim their rewards:

• Step 1: Go to the Redeem section on BGMI’s official website www.battlegroundsmobileindia.com/redeem
• Step 2: Enter your Character ID
• Step 3: Enter the Redemption Code
• Step 4: Enter the verification/ Captcha code → A message will confirm “Code redeemed successfully”
• Step 5: The reward will be delivered via in-game mail

Rules to Remember:

• A maximum of 10 users can redeem each code on a first come first served basis
• A user cannot redeem a code twice
• Users must claim their rewards via in-game mail within 7 days or the mail will expire
• If a player is among the first 10 users to redeem the code, a message will confirm “Code redeemed successfully”. Otherwise, users will see “Code expired” or a similar message
• Each user account can redeem only one code per day
• Redeem codes cannot be used via guest accounts
• Rewards must be claimed within 30 days from receiving the in-game mail

For the latest updates, follow BGMI’s official YouTube, Instagram and Facebook pages.

About KRAFTON, Inc.

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit www.krafton.com.

About KRAFTON India

In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 240 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India’s game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS). For more information, visit https://krafton.in/

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

Mumbai (Maharashtra) [India], January 15:  Prepare for a style revolution. WYNOT, the acclaimed U.S. fashion and lifestyle powerhouse known for its audacious spirit and effortlessly cool collections, is officially setting its sights on India. Launching soon, WYNOT is not just introducing clothing; it’s unleashing a movement that challenges the status quo and celebrates the ‘Why Not?’ mentality.

WYNOT’s collections—spanning street-smart essentials, vibrant athleisure, and sophisticated casual wear—are built for those who define their own path. The brand embodies a philosophy of limitless possibility, urging wearers to break free from convention.

“WYNOT is a mindset before it’s a piece of clothing,” says AJ, Founder of WYNOT. “We started in the U.S. by asking, ‘Why Not try something new? Why Not live without limits?’ India, with its dynamic, aspirational youth, is the perfect stage for this energy. We’re not just launching in India; we’re igniting a conversation.”

THE OPPORTUNITY: JOIN THE WYNOT FRANCHISE MOVEMENT

In a significant move to conquer India’s booming fashion retail sector, WYNOT is extending an exclusive invitation to ambitious entrepreneurs to become Franchise Partners. This is a chance to not just invest in a brand but to own a piece of a global lifestyle phenomenon.

An Inspiring Call to Franchise Partners:

Are you ready to stop waiting and start leading?

This is more than a business model; it’s a commitment to shared success. We’re seeking visionaries who believe in the power of the ‘Why Not’ philosophy. As a WYNOT Franchise Partner, you are not just an operator—you are a Style Pioneer.

Own the Narrative: Bring a sought-after, authentic U.S. lifestyle brand to your city before the competition.

Built for Scale: Leverage our proven global retail strategies, high-impact marketing blueprints, and comprehensive support from site selection to inventory management.

Profit from Passion: Capitalize on a high-margin, evergreen market segment driven by aspirational consumers eager for international quality and groundbreaking design.

We provide the blueprint, the brand power, and the international pedigree. You bring the drive. Together, we ask India: WYNOT?

WHY CHOOSE WYNOT?

Authentic U.S. Pedigree: A recognized brand aesthetic with proven global appeal.

Untapped Market Potential: Positioning the brand at the premium end of India’s fastest-growing segment.

Full-Spectrum Support: Receive comprehensive training, advanced retail tech integration, and dynamic local and national marketing campaigns.

Culture of Boldness: Partner with a brand that resonates deeply with the aspirations of modern Indian consumers.

Entrepreneurs ready to seize this groundbreaking opportunity and define the next era of Indian fashion are encouraged to reach out immediately.

To receive the exclusive WYNOT Franchise Information Kit, please contact:

For More Details

Middle East | Australia | USA
+971 526607387 | +61 489 988 479 | +1 725 712 2827

About WYN

WYNOT is a U.S.-based fashion and lifestyle brand dedicated to creating clothing that embodies a spirit of adventure, confidence, and limitless self-expression. WYNOT challenges people globally to question convention, embrace their desires, and live by the mantra: WHY NOT?

Media Contact:

For More Details

Middle East | Australia | USA
+971 526607387 | +61 489 988 479 | +1 725 712 2827

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Brings Royal Enfield and Peaky Blinders collaborations, India-first cultural moments, and deeper progression systems.

Bengaluru (Karnataka) [India], January 15: KRAFTON India today rolled out the BGMI 4.2 Update, ushering in the game’s most ambitious chapter yet. Headlined by Primewood Genesis, a fantasy-driven battleground shaped by collective player progression, the update blends immersive storytelling with iconic collaborations including Royal Enfield and Peaky Blinders, India-first seasonal events for Republic Day, BGIS and Holi, and a revamped ranked cycle system. Building on the celebratory momentum of the 4.1 update, BGMI 4.2 expands the experience beyond a traditional battle royale – offering players new ways to explore, compete, express identity, and connect within a constantly evolving game world.

Introduces

1. Primewood Genesis, a fantasy-driven theme mode that transforms the battleground into a living, evolving world through collective player progression, environmental storytelling, and new ability-based gameplay
2. Royal Enfield collaboration, bringing the iconic Continental GT 650 and Bullet 350 into BGMI along with Peaky Blinders collaboration, introducing gang characters and the Thomas Shelby voice pack
3. Seasonal exchange events aligned with Republic Day, BGIS 2026, and Holi, offering permanent rewards, themed space gifts, and special event crates rooted in Indian moments
4. New Ranked Cycle System, resetting every three seasons under a half-year honour framework, with tighter promotion rules, cycle-based rewards, and refined competitive progression

Primewood Genesis: A Living Fantasy Battleground

At the core of the BGMI 4.2 Update is Primewood Genesis, a fantasy-driven theme mode that transforms the battleground into a living ecosystem shaped by collective player progression. Moving beyond static seasonal themes, Primewood Genesis introduces environmental storytelling at scale, where every match contributes to the growth and restoration of the World Tree. This shared progression model encourages collaboration across the community, making the battleground feel alive, responsive, and constantly evolving.

The mode reimagines familiar terrain with mutant flora, evolving structures, and strategic control zones, creating a gameplay experience that rewards exploration, squad coordination, and tactical decision-making.

Key features include:

• A Global World Tree Progress Bar that unlocks abilities through collective player participation
• The Primewood Heart, a central instance enabling battlefield control mechanics such as shields, teleport gates, healing zones, and traps
• Magic Seeds that grow across matches and can be harvested for rewards
• Hostile mutant flora guarding high-value chests and loot

Fantasy Abilities, Mobility and Combat Innovation

Primewood Genesis introduces fantasy-first gameplay systems designed to enhance mobility, tactical depth, and moment-to-moment combat variety. These mechanics shift the focus toward fluid movement, spatial control, and creative squad play, allowing players to approach encounters with greater flexibility and strategy.

New abilities and tools also encourage counterplay, ensuring that fantasy elements remain balanced within BGMI’s competitive framework.

Key features include:

• Florawings, enabling enhanced flight and rapid repositioning
• Targeting Vines that bind enemies, provide area control, and create destructible shields
• Honey Badger – Overgrowth Variant, featuring kill-based restoration and explosive seed capsules
• Bramblewood Scorpion, a stealth-focused vehicle capable of burrowing and surprise attacks
• Cherry Blossom Deer, a two-seater fantasy vehicle designed for fast traversal

Royal Enfield and Peaky Blinders: Iconic Collaborations Come Alive

BGMI 4.2 deepens its collaboration ecosystem by bringing together two culturally powerful partnerships that blend global pop culture with Indian legacy. These collaborations go beyond cosmetic integrations, enabling players to engage with brands and stories that reflect aspiration, identity, and storytelling.

The collaboration with Royal Enfield marks a milestone for BGMI as a cultural platform, introducing the Continental GT 650 and Bullet 350 into the battleground from 19^th January 2026. The partnership bridges real-world motorcycling culture with virtual self-expression, allowing players to embody the spirit of freedom, craftsmanship, and exploration within gameplay.

Complementing this, the Peaky Blinders collaboration brings globally recognised characters and audio experiences into BGMI, adding cinematic flair and narrative depth to competitive play.

Key features include:

• In-game integration of Royal Enfield Continental GT 650 and Bullet 350
• Royal Enfield-themed event crates and rewards
• Peaky Blinders gang characters
• Thomas Shelby voice pack

Seasonal Exchange Events Rooted in Indian Moments

Staying true to BGMI’s India-first approach, the 4.2 update introduces limited-time seasonal exchange events aligned with moments that matter most to the community. These events connect gameplay progression with national celebrations and esports milestones, reinforcing BGMI’s role as a shared cultural space.

Key features include:

• Republic Day Exchange, offering permanent rewards and themed space gifts
• BGIS Exchange, featuring permanent rewards, a BGIS-themed space gift, and a Royal Enfield event crate coupon
• Holi Exchange, unlocking themed sets, vibrant rewards, and crate coupons

A New Competitive Chapter: Ranked Cycle System

BGMI 4.2 marks a significant step forward in competitive integrity with the introduction of a new Ranked Cycle System. Designed to create clearer long-term goals and more meaningful progression, the system resets every three seasons under a half-year honour framework. Updated promotion requirements and reward structures ensure that rank advancement reflects consistent performance and skill.

Key features include:

• A half-year ranked cycle framework with seasonal resets
• Revised S28 Promotion Matches with stricter personal performance requirements
• Introduction of CYCLE Currency and new Treasure Chest rewards
• Refined honour mark progression for higher ranks

Gameplay Enhancements and Returning Experiences

Alongside its new systems, BGMI 4.2 brings back fan-favourite modes and introduces quality-of-life improvements that enhance core gameplay and squad coordination. These updates ensure continuity for long-time players while improving accessibility and flow for newer audiences.

Key features include:

• Return of the Skyhigh Spectacle theme mode
• A new cooperative climbing mechanic allowing players to boost teammates over obstacles
• Multiple weapon balance adjustments

Social Play, Relationships and Community Expression

BGMI 4.2 expands the game’s social ecosystem, giving players more ways to connect, express identity, and engage beyond combat. New relationship-driven mechanics and community-focused competitions encourage longer-term engagement and shared progression.

Key features include:

• Valentine’s features such as Bonding Tree, gifting mechanics, and unlockables
• Popularity Battle and Party Popularity Showdown with tier-based progression
• Homeground competitions and customisation experiences

Looking Ahead: New Landmarks and Future Teasers

The update also introduces a new regional landmark checkpoint inspired by Saudi Arabia’s Elephant Rock, alongside early teasers for the upcoming 4.3.0 theme mode, hinting at underworld-transformed environments and space-time rift interactions.

With Primewood Genesis, iconic collaborations, culturally rooted seasonal events, and meaningful competitive upgrades, BGMI 4.2 strengthens its evolution into a dynamic, community-driven platform—one that continues to grow alongside how Indian players play, compete, and connect.

For the latest updates, follow BGMI’s official YouTube, Instagram and Facebook pages.

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About KRAFTON, Inc.

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit www.krafton.com.

About KRAFTON India

In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 200 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India’s game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS). For more information, visit https://krafton.in/

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New Delhi [India], January 13: As India accelerates its journey towards becoming a global manufacturing and infrastructure powerhouse, the ‘Make in India’ initiative has emerged as a defining force reshaping critical sectors of the economy, none more vital than power transmission. From indigenised manufacturing of high-voltage equipment to the execution of complex cross-border transmission projects, the sector today reflects a growing confidence in homegrown capability and global competitiveness. Jabraj Singh, Vice President, Projects – T&D International at KEC International Ltd., offers a practitioner’s perspective on how this shift is strengthening India’s power transmission ecosystem, creating resilient supply chains, and positioning Indian companies as trusted partners in international energy infrastructure development.

“Power is the backbone of India’s growth story, and over the past 11 years, the Make in India initiative has played a transformative role in strengthening the sector. By promoting domestic manufacturing, fostering innovation, and enabling meaningful global collaborations, it has helped create a power ecosystem that is increasingly self-reliant, resilient, and future-ready -capable of supporting India’s long-term economic and infrastructure ambitions,” says Jabraj Singh, VP, KEC International Ltd.

At the heart of this transformation lies a focused push to localise the manufacturing of critical power transmission equipment. India is steadily moving away from being a net importer of high-voltage direct current (HVDC) and high-voltage alternating current (HVAC) components towards building indigenous capabilities across transformers, high-capacity cables, converters, and switchgear. According to Jabraj Singh from KEC, this shift is not merely about cost savings, but about strategic autonomy. “Energy security today depends on technological self-reliance. When critical transmission gear is produced domestically, project execution becomes faster, more predictable, and less vulnerable to global supply chain disruptions,” he notes.

Government-led initiatives such as the Production Linked Incentive (PLI) schemes have played a catalytic role in enabling this transition. By incentivising large-scale domestic manufacturing, these schemes have encouraged investments in advanced technologies and manufacturing capacities that meet global standards. Complemented by policy frameworks like the National Manufacturing Mission, PM GatiShakti, the National Logistics Policy, and GST reforms, Make in India has created an ecosystem where infrastructure development and industrial growth reinforce each other. This integrated approach has significantly improved the ease of executing complex transmission projects, both within India and overseas.

A resilient domestic supply chain has also become indispensable as India undertakes one of the world’s most ambitious clean energy transitions. With a target of integrating 500 GW of non-fossil fuel capacity by 2030, the expansion of transmission infrastructure, particularly green energy corridors linking renewable-rich states such as Rajasthan and Gujarat to demand centres, has become mission-critical. Localised manufacturing ensures the timely availability of equipment for these projects, supporting faster renewable integration and grid stability. Jabraj Singh, VP at KEC, emphasises that a strong domestic transmission ecosystem is the invisible enabler of India’s renewable ambitions.

In the long term, localisation is expected to drive down costs across the power value chain. Reduced dependence on imports, economies of scale, and shorter supply lines can collectively make power transmission more cost-efficient, thereby lowering the overall cost of clean energy. This, in turn, supports affordability for consumers while strengthening the financial sustainability of utilities. According to Jabraj Singh from KEC, these efficiencies will be crucial as India modernises its grid to accommodate digital monitoring, higher capacity flows, and greater operational flexibility.

Looking ahead, Make in India is redefining India’s power transmission sector from a support function into a strategic national asset. By aligning policy intent with industry capability, the initiative is building a self-sufficient, resilient, and globally competitive ecosystem that can power India’s growth for decades to come. As Jabraj Singh concludes, the real success of Make in India lies in its ability to turn ambition into execution, strengthening the grid that will ultimately carry India’s development story forward.

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New Delhi [India], January 15: In a compelling episode of the Attention India Podcast, Abhishek Pandey—Founder and Director of the Charles Walters Council for Innovation and Research (CWCIR)—engaged in a wide-ranging conversation on leadership, innovation, education reform, and nation-building. Known for his institution-driven approach and intellectual seriousness, Pandey articulated a vision that bridges ideas with action and policy with purpose. The following is an edited and curated interview, presented for publication in leading magazines and media platforms.

Attention India Podcast (AIP):

Mr. Pandey, you are known as an institution-builder rather than a conventional public figure. How would you introduce yourself to our readers?

Abhishek Pandey:

I see myself primarily as a student of society and a practitioner of institution-building. Titles are transient; institutions endure. My work has been centred on creating platforms where ideas, integrity, and national purpose can coexist meaningfully. Whether through education, research, or social initiatives, my effort has been to contribute constructively to the intellectual and moral framework of the nation.

AIP:

The Charles Walters Council for Innovation and Research has gained significant recognition. What inspired its inception?

Abhishek Pandey:

CWCIR was born out of a simple yet pressing realization—that a vast amount of intellectual and innovative talent remains unnoticed due to lack of credible platforms. The Council was envisioned as an institution of thought, not merely an organisation. Our objective is to identify unreached excellence, encourage research-oriented thinking, and provide national and international exposure rooted in academic seriousness and ethical recognition.

AIP:

How does CWCIR differentiate itself from other think tanks and forums?

Abhishek Pandey:

Our differentiation lies in intent and discipline. We do not believe in symbolic engagement. Every conclave, fellowship, or recognition under CWCIR is grounded in merit, contribution, and long-term impact. We operate at the intersection of innovation, education, governance, and leadership—ensuring that dialogue leads to direction, and recognition leads to responsibility.

AIP:

Your Indo-International Intellectual Conclaves have drawn wide participation. What role do such conclaves play today?

Abhishek Pandey:

In a polarized and fast-paced world, serious dialogue is becoming rare. Our conclaves are designed to restore intellectual patience—to bring educators, administrators, diplomats, innovators, and policymakers onto a common platform. These are not events for applause; they are forums for reflection, exchange, and accountability.

AIP:

One of your notable initiatives is the Honour of Ashoka Award. What is its philosophical foundation?

Abhishek Pandey:

The Honour of Ashoka Award is anchored in the belief that public life must be guided by ethics, courage, and service. It recognises excellence in bureaucracy, governance, diplomacy, policing, and political leadership—domains that sustain the republic. The award is intentionally exclusive, because credibility must never be diluted. It is about reinstating dignity in leadership.

AIP:

The award has received appreciation from senior national leadership. How do you view such recognition?

Abhishek Pandey:

Recognition is meaningful only when it validates the idea, not the individual. Appreciation from the Hon’ble Defence Minister and other national leaders reinforces that the initiative resonates with institutional values. It encourages us to remain disciplined and uncompromising in our standards.

AIP:

Education seems to be a recurring theme in your work. What, in your view, is the most urgent reform needed in India’s education system?

Abhishek Pandey:

The most urgent reform is restoring seriousness—among institutions, educators, and stakeholders. Education must move beyond rote learning and become research-oriented, value-centric, and accountable. Teachers must be empowered and evaluated as nation-builders. I have consistently advocated structured academic governance and teacher services, which has also been acknowledged at the ministerial level.

AIP:

Your work also extends to social initiatives, particularly women’s safety. Could you elaborate?

Abhishek Pandey:

Empowerment must be practical. Organising self-defense training programmes for girls across 13 states was an attempt to translate concern into capacity. These initiatives addressed physical preparedness, psychological strength, and awareness. The appreciation from the Hon’ble Home Minister affirmed that such programmes are not peripheral—they are essential.

AIP:

You are also a Trustee of Maa Ambey Kutir. How does philanthropy align with your broader vision?

Abhishek Pandey:

Philanthropy is not separate from leadership—it completes it. Maa Ambey Kutir represents service at the grassroots level. Institutions may shape ideas, but compassion shapes character. Both are necessary for meaningful nation-building.

AIP:

You have received appreciation from the Chief Minister of Uttar Pradesh for societal initiatives. How important is state-level engagement?

Abhishek Pandey:

States are the laboratories of national progress. Engagement at the state level ensures that ideas are grounded in reality. Appreciation from the Hon’ble Chief Minister reflects that consistent, sincere work—when aligned with public interest—finds resonance.

AIP:

What message would you like to give to India’s youth?

Abhishek Pandey:

Discipline before ambition. Knowledge before opinion. Service before recognition. The nation does not need louder voices; it needs deeper minds and steadier hands. Youth must invest in learning, ethics, and responsibility—success will follow naturally.

AIP:

Finally, how would you like your work to be remembered?

Abhishek Pandey:

If the institutions I helped build continue to function with integrity long after I am gone, that would be sufficient. Individuals pass; ideas remain. My aspiration is to contribute ideas and institutions that strengthen the moral and intellectual spine of the nation.

Conclusion

The conversation with Abhishek Pandey on the Attention India Podcast reveals a leader guided by restraint, depth, and institutional thinking. In an age of immediacy, his emphasis on ethics, research, and nation-first leadership offers a reflective counter-narrative—one that resonates with enduring relevance.

(https://youtu.be/cEARIVVhwuY?si=sJB2k_ww3CZkk0_F)

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Mumbai (Maharashtra) [India], January 15: “Sanjeev Kwatra, Chairman of Global News Bulletin and a respected industry expert and motivational speaker, shared the wisdom of Rishikesh to inspire students in a TEDx Talk organized at KIIT World School to cultivate inner balance, practice inclusive leadership, and actively serve Bharat’s emergence as a Vishwaguru.”

Roots in Rishikesh: Where Consciousness Shapes Conviction

Hailing from Rishikesh, the yoga capital of the world, Mr. Sanjeev Kwatra comes from a land where spirituality is not a concept but a lived experience. Born into a business family, he began engaging with business responsibilities at the age of 15–16, gradually evolving over two decades into a conscious entrepreneur. Yet, his worldview extends far beyond commerce. Growing up amidst the spiritual currents of Rishikesh has deeply shaped his belief that life, leadership, and nation-building must be guided by inner awareness and higher purpose.

Learning from the Ganga: The Inner Flow of True Happiness

Inspired by Mother Ganga’s uninterrupted flow, Mr. Kwatra teaches that life, like the river, may face obstacles but our inner purpose must keep moving. When this inner flow is blocked, stagnation follows; when it flows freely, life gains clarity and meaning. True fulfillment, he emphasizes, comes from inner happiness, not fleeting pleasures; achievements matter only when the heart remains joyful.

Speaking to the Youth: A Call to Conscious Responsibility

Addressing students on a college campus, Mr. Kwatra directs his message to young minds who will shape the nation’s future. He urges them to see education not merely as a personal asset, but as a tool for national upliftment. Every decision, every ambition, and every professional step, he believes, must be guided by a larger responsibility toward society and the country.

India’s Inevitable Rise as Vishwaguru

Hailing from a land of timeless wisdom, Mr. Sanjeev Kwatra speaks with certainty about Bharat’s destiny as a Vishwaguru. He sees its re-emergence through awakened individuals and conscious leadership and urges citizens to align their personal journeys with this national resurgence serving Bharat, he reminds, is a historic responsibility, not a sacrifice.

Redefining Success Beyond Material Milestones

Mr. Kwatra challenges the modern obsession with financial packages and material benchmarks. He views wealth as a by-product of purposeful living, not the ultimate goal. When individuals focus solely on economic outcomes, they lose sight of their deeper role in society. True success, he emphasizes, lies in contributing meaningfully to the nation’s growth and collective well-being.

The Art of Balance: Yoga as Inner Stillness

The concept of “The Art of Balance”, often associated with Mr. Kwatra, goes beyond surface-level equilibrium. For him, balance is synonymous with yoga, a state of internal calm and awareness. When the mind is crowded with incessant thoughts, clarity and balance become impossible. Inner stillness, therefore, is not optional but essential for thoughtful action and stable leadership.

Understanding the Source of Thought and Expression

Mr. Kwatra encourages leaders, speakers, and professionals to reflect on the origin of their words and ideas. Every expression, he explains, is a product of the mind’s condition. A mind driven by material pursuits will inevitably reflect those priorities, while a mind aligned with collective consciousness will speak of inclusion and service. While disciplines like science, commerce, and arts shape perspectives, the true foundation lies in the inner state of the individual.

Inclusivity and Strength: Lessons from Nature

Using nature as a guide, Mr. Kwatra compares human potential to a towering tree. A vast canopy can only exist because of equally strong roots. Similarly, expansive thinking and inclusive leadership require deep inner strength. True growth, he believes, occurs when individuals possess the capacity to accept all without hierarchy recognizing that every role in society is essential.

Rethinking Competition Through Human Understanding

Challenging conventional notions of competition, Mr. Kwatra urges individuals to look beyond rivalry and see the human being in front of them. When people recognize shared aspirations and struggles, competition transforms into collaboration. This shift, he believes, is vital for collective national progress and sustainable development.

Human Dharma: The Highest Principle

Rejecting divisions based on caste, region, or religion, Mr. Kwatra emphasizes that humanity is the highest dharma. Love and compassion for fellow human beings transcend all boundaries. Living with this भावना (emotion) naturally generates positive energy, what he refers to as the real good hormones born not from physical exertion alone, but from empathy, service, and shared joy.

Nature’s Law of Giving and Social Responsibility

Nature, Mr. Kwatra explains, constantly fills gaps, water flows toward scarcity, clouds nourish dry land, and balance is restored effortlessly. Humans, as part of nature, must do the same by addressing social deficiencies. When individuals work to fill these gaps, they become pillars of stability within society.

India as a Pillar of Global Balance

Mr. Kwatra envisions India as a stabilizing force in an increasingly fragmented world. Emphasizing inclusivity, he highlights the interdependence of East and West, North and South. Progress, he believes, cannot exist in isolation; it demands collective participation and mutual respect.

A Final Call: One Thought Can Transform Many

In his closing address, Mr. Sanjeev Kwatra called upon the youth to awaken their inner leadership. Wisdom is abundant, he notes, but transformation depends on what one chooses to live by. Even a single sincere thought, he believes, can unite many like a garland of 108 beads binding individuals into a shared vision for humanity and Bharat as a Vishwaguru.

About Global News Bulletin

Global News Bulletin is a news channel service dedicated to delivering balanced, in-depth coverage of national and international events and issues. Under the guidance of Mr Sanjeev Kwatra, Chairman, Global News Bulletin, the platform aims to inspire conscious change by amplifying voices that promote truth, integrity, and social transformation. Global News Bulletin is committed to journalistic integrity, diversity of perspective, and inclusive storytelling. The channel will serve as a platform for both global experts and local voices, weaving together insights that matter in an interconnected world.

Media Contact

Global News Bulletin

Media Website

Website: www.globalnewsbulletin.org

Dr. Girish Menon Dr. Susanth S & Dr. Ashok Thomas

Trivandrum (Kerala) [India], January 15: In one of a kind events, leading Neurosurgeons Dr. Girish Menon Dr. Susanth S & spine specialist Dr. Ashok Thomas came together today to discuss the growing burden of brain and spine disorders and how rapid advancements in surgical techniques are transforming patient outcomes. The expert-led interaction focused on early symptom recognition, evolving treatment options, and the shift from traditional open surgeries to minimally invasive and technology-enabled procedures.

Opening the medical session, experts highlighted the importance of recognizing early warning signs of brain and spine conditions such as persistent back pain, weakness, numbness, imbalance, chronic headaches, and changes in speech or vision. Early consultation and timely diagnosis, they emphasized, can significantly improve treatment success and quality of life.

The panel discussed a wide range of treatment options available today, including conservative management, minimally invasive spine surgery, and advanced brain surgery techniques. Specialists explained that treatment decisions are highly individualized and depend on the patient’s condition, overall health, and disease severity.

Speaking on the evolution of spine surgery, the experts noted a clear shift from traditional open procedures to minimally invasive approaches that reduce tissue damage, blood loss, hospital stay, and recovery time. The integration of advanced imaging and navigation technologies has further enhanced surgical precision and safety.

Addressing advancements in brain surgery, the speakers highlighted how navigation-guided and endoscopic techniques allow surgeons to operate with greater accuracy while minimizing risk to critical brain structures. These innovations have contributed to improved outcomes, faster recovery, and better overall patient experience.

The session concluded with an interactive media discussion, where experts reiterated the importance of patient education, safety, and informed decision-making. While advanced technologies have expanded treatment possibilities, the doctors stressed that not every patient requires surgery and that expert evaluation remains essential.

This initiative aims to raise public awareness about brain and spine health and empower patients to seek timely medical advice.

Disclaimer: Issued in Public Interest by Medtronic for general information and awareness purposes only. Nothing in this communication is meant to be medical advice. Patients should consult with their physician for their symptoms and conditions.