Tag: national

December 29: M/s Lallooji & Sons and Prayagraj mela authority have decided to settle their financial disputes through an out of court settlement in respect of their disputes relating to works for kumbh mela. M/s Lallooji & Sons have taken back their Arbitration claims, and the Prayagraj authority has decided to drop all charges against the firm. The authority has consequently made the firm eligible for all works of the authority. Both parties have decided to drop all grievances and legal proceedings against each other as a result of this settlement.

Prayagraj: Event management company Lallooji & Sons and the Kumbh Mela Authority have reached an out of court settlement to the financial dispute with regards to some bills raised by the former for services provided during the 2019 Kumbh Mela at Prayagraj.

The Kumbh Mela Authority allegedly made substantial deductions in the bills and arrived at a figure which was much lower than claimed by Lallooji & Sons, which in turn initiated arbitration proceedings against the Authority seeking the payment along with annual interest.

However, during the pendency of the disputes, both sides decided to amicably settle the dispute out of court.

As per the settlement, Lallooji & Sons agreed to withdraw its bills to the extent of the disputed amount and to withdraw the consequential arbitration proceedings, while the Authority agreed to withdraw the office order against the firm.

In view of the amicable settlement, the Arbitration Tribunal passed an award recording the settlement between the two parties on December 21.

December 29: Being from barren grounds and becoming a successful force in multiple industries is not something that everyone could achieve. However, Adell Kimbrough thrashed all the hurdles that blocked his path to success. Due to his hard work today, he is a highly respected motivational speaker, author, and entrepreneur who is making a difference in people’s life.

Adell Kimbrough came from a middle-class family with limited sources, but his intention to rule the world has no limit. He believed in his ability and in the instinct that drives him to become a successful entrepreneur.

Adell Kimbrough says, “no success is without thorns” thus, he understands the fact that everyone goes through getting hurt from the struggle stones that he carved and engrossed his success story on it. Hence, he is now fortunate to be in a position to help people who are struggling for their needs. He feels blessed to devote his time to help in improving people’s lives.

He is the president of Prophetic World Group, which is meant to help through scholarships, livelihood opportunities, and supporting poorer cities and communities in every way they could. It is an organization and a church that has members worldwide; however, the motive of the organization is to provide a glorious future for kids and engaging talks.

Through the Prophetic World Group, Adell influences the younger generation through advocating about non-violence, sex abstinence, leadership, anti-bullying, and many other various topics.

Adell Kimbrough during his trip to Guatemala in 2016 influenced his decision to become a private pilot. Determined to help promote the change of places visited by the pastor, he hopes to go one step further to expand and launch a private jet charter for the pastor in the future.

Adell Kimbrough is also an author of “From Passengers to Pilots”, with the message of becoming the pilot of their own life rather than merely being passive passengers. It is only your self-belief that motivates you to work for your dreams.

Dubai (UAE), December 28: “Bharat Gaurav Award” was held in Dubai. In which eminent & iconic personalities of the country and abroad were honored with Bharat Gaurav Award. This award ceremony by “Sanskriti Yuva Sanstha” is continuing since the year 2012. Representatives from many countries, including India, the UK, USA, New Zealand, Paris, Malaysia, Dubai, are going to participate in this year’s award ceremony. Addressing the function on occasion, His Excellency Awad Mohammad Sheikh Mogrin – Chief Guest {Director General of Emirates, Administrative Officers of Department of Foreign Trade at Economic Development in Dubai} said that Indians had spread laurels in the whole world. When India got independence, no one even thought that one day Indians would make their mark on the world stage in this way. Today, Indians are playing a leading role in all fields, and the popularity of Indians is increasing in the world. This idea was expressed on behalf of Sanskriti Yuva Santha at the grand ceremony at Hotel Atlantis in Dubai.

On the auspicious occasion, the dignitaries present on the dais were Mr Mohamed Al Banna-Special Guest {CEOand Senior Advisor to HH Sheikh Juma Bin Maktoum Al Maktoum}, Countess Elena Felice DeBacci-Guest of Honor {she is a royal Family member of Italy & fashion Icon to the world}, Mr Mohamed Al Ali-Special Guest {Managing Director & Head ofCash First Abu Dhabi Bank}, Mrs Meera Teresa Gandhi-Special Guest {CEO &Founder of Giving Back Foundation} who also addressed the awardees. Sanskriti Yuva Sanstha’s President of the function Suresh Mishra has said that we must take a pledge to Stay Connected to the soil of our country in such a way that our belongingness and Indianness continue to grow. On this occasion, the Principal Patron of Sanskriti Yuva Sanstha, Lokendra Singh Kalvi, mentioned that this is the 8th event, and the sanstha has done a tremendous job with the events like Jaipur Marathon and social mass movement and has spread social consciousness that NGO has taken to spread the word of culture and will continue to move forward in the same way. Mishra said that it is a matter of pride for all of us to come to Dubai and to organize this felicitation ceremony. I request and expect from all the personalities who have received the Bharat Gaurav Award today to bring the youth forward for the development of the country.On this occasion, Mishra also told that in the past years, Art of Living founder Sri Sri Ravi Shankar, Movie star Manoj Kumar, Nobel laureate Kailash Satyarthi, world’s most influential woman Indira Nooyi, Jain saint Pulak Sagar, Lokesh Muni, Prassana Sagar, Major Dhyan Chand, and about 200 NRIs including G-mail’s inventor Shiva Ayyadurai, Neerja Bhanot have been honored in the last 8 years. The main speaker of the function Lokendra Singh Kalvi said that now Indians are making their mark in the whole world. Now when we are honored while standing under our tricolor in Dubai, we definitely feel proud. While conducting the program on occasion, Assistant Director, DPR Rajasthan, Govind Pareek, addressed and said that through this Bharat Gaurav Award ceremony, such hidden talents have been brought to the fore, and praised those one who have made remark by the name of the country by making a different identity in the whole world. He also appreciated the activities of Sanskriti Yuva Sanstha and also congratulated the Bharat Gaurav Awardees.

Prominent Jain Saint Param Pujya 108 Shri Virag Sagar Ji Maharaj (India), Famous Musician Padma Bhushan Pt. Vishwamohan Bhatt, Padma Shri Ram kishor Chhipa, Chairman of Akshaya Patra Foundation Padma Shri Madhu Pandit Das (India), Businessman Mr Rizwan Sajan, Mr Naveen Sharma, Mr Vijay Samyani, Mr Rajesh Bhimsariya (Dubai), Director of Swaminarayan Sansthan in Dubai His Holiness Brahmavihari Swami, Jain Sadhvi Ganni Aryika 105 Swasti Bhushan Mataji, CEO of Dutch Bank Mr Saket Mishra, renowned businessman Subatro Shah, Green Man of India Mr Viral Desai doing tremendous work in the field of environment, Chairman of World Trade Park Mr Anoop Bartaria, Director of Raj Yoga Center Dubai, Oman and Qatar Sister Jyoti, Nirbhaya’s mother Mrs. Asha Devi, Dr Ameya Ashok Hasmanis (Malaysia), Indo New Zealand Society Chairman Mr Sunil Kaushal (New Zealand), Sarangi player Ustad Ikram Khan Kalawant, Women Entrepreneur and Global Icon Masoom Minawala (Paris), Founder of the only Gurudwara in UAE, Dr. Surendra Singh Kandhari, Shri Jitendra Matlani (Dubai) and social worker who played an important role in getting back 168 Indians stranded in Sharjah. International Renowned Match Maker Sima Taparia. The renowned motivational speaker Padma Shri Gaur Gopal Das and International Polo Player Ashwini Kumar Sharma. On this occasion, Mr. Abdul Muqeet, popularly known as the Paper Bag Boy, winner of the Highest Citizen Award in the UAE, was honored with the Yuva Ratna Award. Also, International badminton player Mr. Shubham Taylor was honored with Sports Award. On this occasion, the talents were honored with the decoration of “Bharat Gaurav” by giving an award letter, memento, gold medal and shawl in the award ceremony. On this occasion, the guests were welcomed by the Secretary of Sanskriti Yuva Sanstha Sunil Kumar Jain, Shri B.K. Pareek, Anil Jain, Bansal, Surendra Kumar Verma, Namrata Jain and Rakesh Jain.

Bhopal (Madhya Pradesh) [India], December 28: Prestigious Atal Gaurav Ratna Award event was successfully concluded on 27^th of December 2021 at the Ravindra Bhavan, Bhopal, Madhya Pradesh in remembrance & respect to Bharat Ratna & Ex. Prime Minister of India Shri. Atal Bihari Vajpayjee. This award ceremony was conducted by the Atal Bharat Sports & Cultural Association in collaboration with Vishwa Brahman Samaj Sangh and was endorsed by various esteemed International and National organisations such as Central Christian University- Malawi, International Society of Diplomats-Canada, Special Olympic Bharat, UP Olympic Association, Maharishi Vagbhata Ayurveda Yoga Shaikshik Sansthan, International Council of Pre-School Education, Cultural Council-Govt. Of Madhya Pradesh & Disabilities Department- Govt. of Madhya Pradesh.

This event was attended by Honarable Speaker Vidhan Sabha of Madhya Pradesh Shri. Girish Gautam, Cabinet Minister (M.P.) Shri Akhilesh waranandgiri Maharaj, Cabinet Minister (M.P.) Shri. Raghuraj Kansana, State Minister Shri. Jaswant Jadhav, Commissioner of Disabilities (Govt. of M.P) Shri. Sandeep Rajak, Director of Minister of Culture (Govt. of M.P.) Shri. Vikas Dave, AISP-SPIA Indian Delegation President Shri. Pradeep Kumar Sharma & AISP-SPIA Indian Delegation Vice-President Ram Narayan Saini, Former State Minister Shri. Yogendra Mahant and various top dignitaries from Govt. of Madhya Pradesh& various esteemed organisations.

In this event special convocation was conducted wherein Honorary PhD was granted to Shri.Prakash Parmar in the subject of Business Management by Central Christian University-Malawi. On behalf of CCU, convocation was conducted by Prof. Dr. Dinesh Sabnis, who is appointed Goodwill Ambassador & International Academic Officer of Central Christian University-Malawi.

Atal GuaravRatna Awards were conducted for 3 categories:

Life Time Achievement Award,

Atal Senior Award,

Atal Youth Award

Awardees List of Atal Gaurav Ratna Award 2021:

Atal Gaurav Lifetime Acheivement Award:

Atal Gaurav Senior Category:

Atal Gaurav Youth Category:

Special thanks to the committee members of Atal Bharat Sports & Cultural Association Founder CEO Mr. Dileep Chand Yadav, Chairman Mr. Dipankar Banerjee, Executive Chairman Prof. Dr. Dinesh Sabnis (also holding Honorary positions of Chief and Ambassador of CSLI India & CEO Secretary-General AISP SPIA Indian Delegation), Sr. VP Atal National Committee Mr. Rakesh Poduval, VP Mr. Jamal Ashraf, General Secretary Ms. Kavita Yadav, Chief Secretary Mr. Navneet Tiwari, Secretary Mr. Nitin Pandit and Executive Member Ms. Madhu Singh & Ms. Sangeeta Koli for their contribution in the success of this event and our Media Partners Primex Media Service Pvt. Ltd. and Vidhya Post.

“Health 4 All”, – a popular digital Hin-glish health show aired every Sunday, led by India’s Top Medical, Public Health & Wellness Experts, proves to be one of the most trusted resources where a million health-conscious consumers have already logged in!

New Delhi (India), December 27: The year 2021 has all set to bid us good-bye leaving behind some bitter memories, but the pandemic has increased the primacy of healthcare significantly. In line with digital transformation in the wake of Covid, healthcare awareness, counselling and consultation have also gone digital. But unfortunately, the unfolding of the COVID-19 pandemic has demonstrated how the spread of misinformation, amplified on social media and other digital platforms, is proving to be as much a threat to global public health as the virus itself. However, technology advancements and social media create opportunities to keep people safe, informed and connected. But at the same time, these tools also enable and amplify the current INFODEMIC that continues to undermine the global response and jeopardizes measures to control the pandemic.

A study published in the reputed journal MDPI by Researchers from Dhaka University on ‘Fake News’, came up with very interesting facts like:

• The seven themes of fake news are health, religiopolitical, political, crime,
  Entertainment, religious, and miscellaneous. Health-related fake news (67.2%) is on the top of the list that includes medicine, medical and healthcare facilities, viral infection, and doctor-patient issues.
• Second, the seven types of fake news contents are text, photo, audio, video, text and photo, text and video, and text and photo and video. More fake news takes the form of text and video(47.2%).
• Third, online media produces more fake news (94.4%) than mainstream media (5.6%). More interestingly, four social media platforms: Twitter, Facebook, WhatsApp, and YouTube, produce most of fake news.
• Fourth, relatively more fake news has international connections (54.4%) as
  the COVID-19 pandemic is a global phenomenon.
• Fifth, most of the COVID-19-related fake news is negative (63.2%), which could be a real threat to public health.

To provide a 100% credible platform for better health consciousness and awareness about health and wellness to the people digitally, and to address the pandemic associated health challenges by including India’s topmost Medical, Public Health & Wellness Experts, HEAL Foundation’s ‘Health4All Online’ weekly health show sponsored by Mylan Pharmaceuticals Pvt. Ltd. – A Viatris Company has gained audiences’ traction with half a million video views in just 10 weekly episodes since its launch in November 2021.

It is a one-of-its-kind weekly health show held every Sunday that has completed its informative, insightful and educative 10 episodes. And the awareness drive will be furthered in 2022 as well. During 10 episodes of the show, experts from across various spectra such as public health experts, specialists, experts and officials from government bodies have participated and educated the masses.

Dr Prof Joe Thomas, Professor of Public Health, and the National Course Convenor at the Institute of Health & Management in Rosanna, Victoria, Australia, said, “Omicron has the propensity to infect children. Indian government should increase the healthcare budget initially by 5 per cent and gradually increase it up to 15 per cent. Lockdown is not wise as it incurs an economic burden. It is prudent to follow vaccinations and other preventive measures strictly. As the schools in India have started opening, Indian children may not be infected but could be the carrier of the virus.”

“We work for healthcare improvements through various programmes to bring health impacts in society. Last year, we started COVID Fighters Public Health Safety Movement since the outbreak of COVID in India to bring education and awareness to the masses, which has completed its 500 days and ceaselessly going on. Over 200 healthcare experts have participated who are credible sources for health information,” said Dr Swadeep Srivastava, Founder HEAL Foundation & HEAL Health.

Dr Srivastava informed, “The show is also live on our following social media channels. https://m.youtube.com/watch?v=rSspzkrWBA8

https://www.facebook.com/healfoundationindia/videos/4599687863386437.”

Dr Nimesh Gupta, Chief, Vaccine Immunology Laboratory, National Institute of Immunology, Dept. of Biotechnology, Ministry of Science & Technology, Govt. of India, said, “Booster vaccines enhance the quality of immunity. Persons invulnerable might fight Omicron with the current vaccines, but the elderly with compromised immunity won’t be able to combat the infection. Intranasal vaccines will be helpful to protect people from infection.”

Dr Anil Goyal, Honorary Finance Secretary, Indian Medical Association (Hqrs.), said, “Booster dose must be given to the frontline healthcare workforce. A booster dose is important for the susceptible population and healthcare workers. The frontline healthcare responders are exposed to various types of infection; hence booster dose is essential for them. The IMA has concluded a booster dose for the healthcare workers after consultation with several epidemiologists and virologists. In the new year, don’t forget to wear a mask and maintain social distancing to keep yourself protected from the infection.”

Dr Sanjai Kumar Rai, Professor, Dept. of Community Medicine, AIIMS, New Delhi, President, IPHA said, “Vaccines bypass natural immunity. However, there might not be any severity if Omicron infection happens. The efficacy of existing vaccines is not as effective as it was against the virus that originated from Wuhan. Moreover, natural infection provides long-term protection against the virus. It is better to move towards normalcy with due precaution and care in the new year 2022, but no need to fear.”

Ref.:- https://www.mdpi.com/2673-5172/2/1/7/htm

https://www.who.int/news-room/feature-stories/detail/social-media-covid-19-a-global-study-of-digital-crisis-interaction-among-gen-z-and-millennials

The mythical creature joins more than a million worldwide who have tried a vegan diet

New Delhi (India), December 27: Veganuary, the global pledge to try vegan for 31 days, has a new supporter- Bigfoot. A video of the mythical creature – voiced by Hollywood actor James Cromwell – surfaced yesterday where he was seen signing up to Veganuary to cut his carbon Bigfoot print.

Living alone in the woods, hardly seen by anyone, Bigfoot felt disconnected from the world and the scenes of climate chaos he saw on social media. But when his best friend Snowman melted to the ground, Bigfoot realised he IS connected to the rest of the world and must do his part to save it. So, he decided to change his diet with the help of Veganuary.

James, star of Succession, Six Feet Under and the Christmas classic Babe, says: “Do the planet and yourself a favour. Take the Veganuary challenge. Make a difference with little or no effort.”

 The cheeky, fun video premieres worldwide on December 27^th, as Veganuary aims to reach 2 million participants this year, since its launch in 2014. The ambitious target is powered by massive growth in interest towards plant-based eating in India. A 2019 study reported that 63% of Indians were keen to replace meat with plant-based options. Additionally, there is a growing realization that a vegan diet has multiple benefits. Almost half of the Veganuary 2021 participants said they did it for the animals. 22% participated for personal health and 21% for the environment.

India had the third highest Veganuary participants in 2021, with Bengaluru the top city in the country. Euromonitor International has noted that the ongoing pandemic has exposed the health, safety, and supply chain vulnerabilities of animal meat and that Indian companies selling vegan products are seeing a 40-60% jump in demand since the onset of the pandemic. The Good Food Institute India projects that over the next five to seven years, the smart protein market in India may touch $1 billion.

Veganuary India head, Prashanth Vishwanath, says: “Bigfoot may be mythical, but the need for urgent climate action is real. Changing our diets is crucial for this – and taking part in Veganuary is the perfect place to start!”

 More than 582,000 people from 209 countries and territories officially took part in Veganuary in 2021, and this year is set to be even bigger as the campaign has officially launched in India for 2022. With campaign hubs now in the UK, US, Germany, Argentina, Chile, Brazil and India, Veganuary is truly a global phenomenon.

Veganuary is free to join, and people can sign-up at veganuary.com to receive 31 daily emails tailored to the Indian audience, packed with nutritional info, delicious recipes, easy meal plans and helpful advice.

Surat’s noted industrialist and environment lover received the award at a ceremony in Dubai

Dubai (UAE), December 26: Surat’s noted industrialist Viral Desai, popularly known as Greenman for his love for the environment, has been awarded the prestigious Global Environment and Climate Action Citizen Award in Dubai.

Viral Desai and the other winners were felicitated at Dubai’s Atlantis, The Palm, on December 23, with the Bharat Gaurav Samman by Sanskruti Yuva Sansthan. The UAE’s Foreign Trade And Economic Development Department’s Director-General Sheikh Awad Mohammed Mugrin graced the ceremony with his presence.

Twenty-eight prominent personalities from 11 countries, including the UK, the US, New Zealand, France, and Malaysia, were felicitated with the prestigious awards on occasion, but Viral Desai was the only one from India to have won the honour for climate action.

Some of the other awardees include motivational speaker Padma Shri Gaur Gopaldas, polo player Ashvini Kumar Sharma, Akshaya Patra Foundation’s chairman Padma Shri Madhu Pandit Dasa, instrumentalist Padma Bhushan Pandit Vishwa Mohan Bhatt, Padma Shri Ramkishore Chhipa, Nirbhaya’s mother Asha Devi, investor banker Saket Mishra, and others.

“Service of nature can take us anywhere. We only need to have faith in nature and put in our wholehearted efforts to conserve nature. The rest happens on its own,” Viral Desai said.

“This is the third time I have received an international award for conservation of the environment and will inspire me to further scale up my efforts for the cause. I am thankful to the team of Bharat Gaurav Samman and Pandit Suresh Mishra Ji in particular for finding me worthy of the honour,” he added.

It is noteworthy that Viral Desai accepted the award while proudly wearing the traditional Gandhi cap and Indian attire.

The award winners and other visitors interacted at length with Viral Desai and sought to know more about the transformation of Surat’s Udhna Railway Station, which he has adopted and transformed into the number one green railway station in the country. They also expressed interest in signing MoUs for replicating the model at other places, undertaking large-scale tree plantation, and preparing other environmental models.

December 24: Well known Ram Kathakar Morari Bapu met Maharashtra Governor Bhagat Singh Koshyari at Raj Bhavan, Mumbai. This was a courtesy meeting. The Governor greeted Morari Bapu with a shawl and flowers. Devotees of Morari Bapu were also present.

December 24: Veteran Film Composers Shri Kuldeep Singh, Ms. Sharda Iyengar and Shri Dilip Dutta felicitated the MCAI General Secretary Shri Aashish Rego for being the first Indian Music Composer to be elected Vice Chairman of APMA (Asia Pacific Music Creators Alliance).

Yoon Myung-Sun from Korea was elected Chairman while Amanda Brown from Australia was elected Co- Vice Chairman along with Aashish Rego.

Made up of 21 nations, (Australia, China, India, Indonesia, Japan, Cambodia, Korea, Laos, Malaysia, Mongolia, Myanmar, New Zealand, Philippines, Singapore, Sri Lanka, Thailand, Viet Nam, Hong Kong, Macau, Nepal & Taiwan) the Asia Pacific Music Creators Alliance works in close co-operation with CIAM (International Council of Music Authors), to safeguard the interests of Music Creators worldwide, and unify the voice of music creators, to protect, promote and expand the rights and interests of music creators from the Asia- Pacific region.

One of the foremost music composers from India, having won Five Indian Telly Awards for Best Background Score, Aashish Rego has scored music for over 130 TV shows, 25 Web series and 22000 episodes of content. A strong propagator of artists, musicians and songwriters rights, he has been at the helm of the Music Composers’ Association of India for many years. He has conceived, composed and executed two path-breaking songs and Music Videos, “Vande Mataram” and “Jaago Zara” that brought together over 100 renowned musicians, singers and composers globally to spread the message of Creation, Collaboration and Contribution. The two videos together have won over 125 awards and accolades worldwide in 2021.

Having been a former Director of IPRS (Indian Performing Rights Association) Aashish Rego has raised his voice against several alleged malpractices in the society, such as regulatory violations and concerning the questionable distribution of royalties between members.

Shri Kuldeep Singh, a Veteran Composer of the famous song “Itni Shakti Humein De Na Daata” that has inspired millions, congratulated Mr. Rego on the achievement that is a matter of pride for both MCAI and Music Creators across India. He requested Mr. Rego to take up the matter of non-payment of royalties by music companies and IPRS to senior Composers like himself.

Mr. Aashish Rego stated that while on one side it was a matter of great pride to be felicitated by such luminaries, it was a matter of great shame for Music Creators across India to have to see them in this state where they are compelled to raise their grievance in a public forum. He assured Kuldeepji that MCAI would take up the matter strongly with the concerned authorities on all appropriate forums to ensure that justice was done at the earliest.

New Delhi (India), December 22: You Care Lifestyle by Luke Coutinho, a platform created with an intention of providing mindfully curated health and wellness related products like Grocery and Staples, Healthy alternatives in snacking, and other lifestyle-related items is celebrating Kisan Divas through a 4-day festival that introduces home-grown and farm to table products, offers, and other interesting activities on their social media. Seen as India’s first digital farmers market which has made available the best of products by connecting small-time farmers and vendors who are ethical and responsible towards both health as well as the environment, celebrating Kisan Diwas is part of the brands larger objective of building a sustainable food chain and encouraging local players through #Wellnessthroughfairtrade. Starting from December 20, 2021 to December 24, 2021, it will be a one-of-a-kind experience for the consumers to buy some of the freshest and responsibly sourced products from the You Care Lifestyle platform with a provision of availing the discount of upto 25 percent on their purchase. The brand will also be bringing many of these vendors to the forefront through various social media activities and giving a chance for their audience to connect with them directly through activities like Ask Me Anything, IGTV Live, and so on.

Luke’s vision of a healthier India has always been one of his prime responsibilities but he never thought of achieving it without resetting the entire food chain system. His ideologies and belief of ‘Supporting the farmers’ and ‘Eating Pure and Chemical Free Food’ are not just backed by economic validations but also the benefaction of the consumption. You Care Lifestyle, previously popular as ‘Luke’s wellness Market’ was a platform to bridge the gap between consumers and the freshest, ethical, and chemical-free produce by the farmers. You Care Lifestyle enhanced this concept by making it virtually accessible to a wider audience who are seeking to tweak their lifestyle on sustainable grounds and also support the noble cause of ethical consumption, simultaneously.

In the wake of such times, where health and economy are going hand in hand, the brand is putting out many such initiatives that can bring awareness about the need to eat right and also support local players in order to strengthen the backbone of the agro-economy. Further, it will help the farmers build a labyrinth of a network by coming on board with leading online retail marketplaces that offer home-grown and natural produce. With the approach and attempt towards becoming a self-reliant economy, You Care Lifestyle supports by providing solidarity to the farmer community in an appropriate way.

According to Luke Coutinho, Co-founder of You Care Lifestyle, “Today, as the agriculture sector is standing at the crossroad of a transformation, this campaign aims at introducing pioneer work in the field of agriculture that promotes the welfare of farmers and the sector as a whole. To support this purpose, we wanted to use technology to devise a way so that farmers do not bear the brunt of the pandemic. The platform will also enable individuals like us to have access to fresh produce and lifestyle products at all times. With the way things are progressing globally, online purchasing is the future. People are scared to venture out, stand in lines, risk themselves to viruses and other threats. Online purchasing enables them to meet their daily lifestyle needs in a simple, safe, and comfortable way. To further amplify this opportunity, we are highly keen on welcoming business entities that will support fair trade, sustainable organic farming, regenerative methodologies, zero waste products to come and join us in this collective initiative.”

About You Care Lifestyle:

You Care Lifestyle is a unique online retail marketplace that brings together products and services under one roof that can add value to our health and lifestyle. With a clear focus on supplying quality to the buyer as its prime offering, the online marketplace retails a product line made up of established holistic and wellness products. The marketplace brings to life the vision of preventive healthcare of Luke Coutinho, Co-founder of You Care Lifestyle, Narendra Firodia, social entrepreneur, thinker, innovator and promoter, and CFO Gautam Kapadi. For the passionate trio, You Care Lifestyle is a story of a small brand coming out and making a difference in everyone’s life and health. A story that stands out by its offering of continued value addition to the market and putting together an e-commerce platform that caters to all those looking for healthier lifestyle alternatives.