Tag: press-release

  • Maseya by Maanse Kashyap: Where Childhood meets Couture

    Maseya by Maanse Kashyap: Where Childhood meets Couture

    Bengaluru (Karnataka) [India], September 5: India Kids Fashion Week (IKFW) Season 12 recently made a remarkable impact in Bengaluru, setting a new benchmark for creativity, innovation, and couture in children’s fashion. The event featured more than 480 talented kids, providing an exceptional platform for emerging young models to showcase their talent on the runway and for leading designers to unveil their latest collections. Renowned brands such as Maseya by Maanse Kashyap presented their unique visions, blending traditional craftsmanship with contemporary styles. IKFW stands as a pioneering event that offers aspiring child models invaluable runway experience, professional grooming workshops, and extensive media exposure, creating an empowering environment for the next generation of fashion talent. Supported by influential sponsors and significant media coverage, IKFW continues to serve as a premier platform for fostering creativity, skill, and ambition in the ever-evolving world of kids’ fashion.

    Coming to the brand that really stood out, Maseya by Maanse Kashyap, launched in 2025, represents a new era of premium children’s fashion, dedicated to girls aged 1 to 12 who deserve clothing as refined and imaginative as couture for adults. Known for its meticulous craftsmanship and distinctive designs, the brand transforms luxurious fabrics into garments that capture the magic of childhood while honoring modern style. Each creation is made with a strong focus on individuality, blending traditional techniques with contemporary trends, and tailored to provide both elegance and practicality. Far from being just another fashion label, Maseya has become a movement rooted in purpose, supporting underprivileged women through employment and skill development. The result is clothing that goes beyond aesthetics, reflecting not only artistry but also impact. Whether it’s a party dress, a coord set, or a festive gown, Maseya’s pieces embody grace, confidence, and whimsy, delivering a luxurious yet heartfelt experience for every little girl and her family.

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  • Golden Agers Introduces Soul-Enriching Pilgrimage Tour for Senior Citizens across Ayodhya, Prayagraj, and Varanasi

    Golden Agers Introduces Soul-Enriching Pilgrimage Tour for Senior Citizens across Ayodhya, Prayagraj, and Varanasi

    New Delhi [India], September 5: Golden Agers, which is known for curating diverse tours for senior citizens, has again introduced a new six-day spiritual Kashi Vishwanath Jyotirlinga tour package for senior citizens covering divine cities like Ayodhya, Prayagraj, and Varanasi.  The package offers a day and five nights’ tour and gives senior citizens an ultimate chance to dive deeper into the holiness of the most divine cities of India. The tour is curated specifically keeping all the needs of the senior citizens in view.

    The spiritual journey begins with the arrival at Ayodhya and heading directly to the hotel. Post lunch, the travellers are taken to soak in the divine essence of the aarti at the Saryu Ghat. The Saryu River holds an important role in the Hindu Mythology as it is treated as the Goddess and the Mother.

    The aarti fills everyone attending with a deep sense of spirituality and cleanses the souls. Post the aarti, travellers are headed back to the hotel. The next day begins with the excursion to the famous spots of the city after breakfast, including Ram Mandir, Hanuman Garhi, Sita ki Rasoi, and Kanak Bhawan. In between, the travellers are provided with lunch and dinner, and the day ends with a stay at Ayodhya.

    The next day begins with breakfast and checking out from the hotel, and proceeds to the land of Sangam, Prayagraj. Prayagraj is famed for its 12-year Mahakumbh event and is believed to be the meeting spot of Ganga, Yamuna, and Saraswati. Travellers are guided to the hotel and given time to relax before visiting the holy Triveni Sangam. The next day, after breakfast, the day will be spent visiting the iconic places of Prayagraj, including Anand Bhawan Museum, Azad Park, and Allahabad Fort.

    After wrapping the soul-enriching visit to Prayagraj, the journey of the ancient land, the holiest land of India, Varanasi Holiday Package begins. The journey takes the route via Vindhyachal, which is home to Maa Vindhayavasini, one of the Shakti Peeths, and is worshipped as Adi Parashakti here. After the darshan here, the last stop of the package will be at Varanasi, which will begin with the VIP darshan at Kashi Vishwanath Temple.

    Kashi Vishwanath Temple is one of the 12 Jyotirlingas and is dedicated to Lord Shiva, and he is worshipped here as Lord Visheshwarar, “the ruler of the universe.” After the peaceful darshan with the Varanasi Temple Tour Package, the next destinations will be the ghats, each having its own story, from Harishchandra to Assi and Manikarnika Ghat. The day of the Varanasi tour package will be concluded with the grand evening aarti at Dashashwamedha Ghat. The beginning of the last day of the trip will be with breakfast and a visit to the Sankat Mochan Hanuman Temple and Sarnath. Post lunch, it’s time to head back to the Varanasi airport.

    As a reputed name in the travel industry, precisely taking care of the senior citizens, Golden Agers has not compromised even at this time and has taken great care in designing this six-day package. This thoughtfully designed package reflects the principles and virtues of the company and how they deal with senior travellers, which is one of a kind.

    The founder, Nidhi Mehra, herself stands by the belief “Age is just a number and we don’t believe it should bind anyone from exploring new places and experiences.” Golden Agers is constantly bringing new packages and places, from national to international, to give the senior citizens a life they once dreamt of.

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  • Where Traditions Meet Trends: How Shlpa is Shaping the Future of Indo-Western Women’s Wear with Ghunnghat

    Where Traditions Meet Trends: How Shlpa is Shaping the Future of Indo-Western Women’s Wear with Ghunnghat

    New Delhi [India], September 5: In the heart of Delhi’s fashion district, Shlpa Gupta stands at the helm of Ghunnghat, a 25-year-old Ethnic & Indo-Western women’s wear label known for blending India’s rich heritage with contemporary silhouettes. Co-founded with her mother-in-law, Sarlah Gupta, the brand has become a style destination for women seeking elegance rooted in tradition yet ready for the modern world.

    Shlpa’s creative vision fuels Ghunnghat’s evolution. She draws inspiration from centuries-old crafts — Banarasi brocades, Patola silks, zardozi embroidery — and reimagines them into global-ready ensembles. “Every motif, every stitch has a story. My goal is to respect that legacy while making it relevant for today,” she says.

    Heritage Craft, Modern Appeal

    Ghunnghat’s artisans — many associated with the brand since its inception — bring generations of skill to each piece. Hand embroidery, intricate weaving, and detailed finishing transform fabrics into heirlooms. But Shlpa ensures these creations are as wearable as they are beautiful: lighter fabrics, functional pockets, adjustable fits, and versatile styling keep comfort at the forefront.

    Her signature Indo-Western silhouettes have become icons in their own right. Draped sarees are pre-pleated for ease, lehenga sets come with cape jackets instead of dupattas, and co-ord sets pair traditional embroidery with tailored palazzos or dhoti skirts. Even the classics — anarkalis, shararas, tunics — get subtle modern twists through cuts, colors, and styling.

    A standout is the Elephant Motif Patola Lehenga, crafted from rare Gujarati Patola silk with majestic elephant motifs and finished with zardozi embroidery. Paired with a sleek silk blouse and organza dupatta, it’s a perfect example of how Shlpa marries heritage artistry with contemporary glamour.

    Designing for the Modern Indian Woman

    Ghunnghat speaks to women who are fashion-forward yet culturally rooted. “Today’s Indian woman wants to carry her culture and her confidence in the same look,” Shlpa explains. From destination weddings to cocktail nights, her clients choose outfits that allow them to honor tradition while expressing individuality.

    Customer feedback echoes this vision. “My Ghunnghat draped saree felt traditional enough for my family but edgy enough for me,” says Priya, 32, from Mumbai. “And I could dance all night in it.”

    Inspiring a New Wave in Women’s Wear

    Ghunnghat’s influence extends beyond its clientele. The brand has been at the forefront of India’s Indo-Western fashion movement, inspiring a wave of designers to see fusion wear as more than a trend. From belted sarees to lehengas with drapess, many of today’s popular styles trace their roots back to Shlpa’s early experiments.

    Looking ahead, Shlpa envisions a future where tradition and innovation coexist effortlessly. “Whether it’s wearing your grandmother’s vintage Banarasi as a gown or pairing sneakers with a lehenga — if it tells your story, it’s fashion done right,” she says.

    With every collection, Shlpa reaffirms that Ghunnghat is more than a label — it’s a cultural conversation. And in that conversation, she’s ensuring that the voice of the modern Indian woman is heard, seen, and beautifully dressed. Please visit for More Information: https://www.ghunnghat.com/

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  • CADFEM India and IIT Roorkee Launch Pioneering Digital Twin Lab to Advance Simulation-Led Innovation

    CADFEM India and IIT Roorkee Launch Pioneering Digital Twin Lab to Advance Simulation-Led Innovation

    Bengaluru (Karnataka) [India], September 4: CADFEM India Pvt. Ltd., an Ansys (now part of Synopsys) Elite Channel Partner, has joined hands with the Indian Institute of Technology Roorkee (IIT-R) to set up one of India’s most advanced Digital Twin Simulation Labs. This strategic collaboration is a milestone in strengthening India’s digital engineering education and research, bringing together Ansys’ world-class Multiphysics simulation technologies and CADFEM’s deep engineering expertise to empower the next generation of innovators.

    Under the MoU, IIT Roorkee will gain access to Ansys’ state-of-the-art Digital Twin, CFD, FEM, and Electromagnetics simulation solutions for academic research, curriculum enhancement, and skill development. CADFEM will provide software licenses, technical workshops, ongoing support, and collaborative research guidance to help students and faculty tackle real-world engineering challenges using simulation.

    “We are proud to partner with IIT Roorkee, an institution known for academic excellence and research leadership. This MoU reinforces our vision to bring the power of engineering simulation to every campus in India by establishing these digital labs. The lab is envisioned as a model for future-ready academic ecosystems, bridging education and industry with simulation-led innovation and paving the way for similar initiatives across top Indian institutions,” said Madhukar Chatiri, CEO, CADFEM APAC.

    The collaboration will include joint workshops, lectures, publications, and outreach activities that promote the application of Digital Twin and Multiphysics simulation in solving complex engineering problems. Researchers and scholars will also co-author scientific publications in emerging areas like sustainable systems, smart infrastructure, and AI-enabled product development.

     “This partnership represents our long-standing commitment to build India’s academic and research ecosystem. By integrating advanced simulation workflows into the institute’s curriculum and labs, we are enabling a new generation of engineers to be industry-ready and innovation-driven,” said Prof Kamal Kishore Pant, Director, IIT Roorkee.

    The partnership is not only a leap forward for IIT Roorkee but also serves as a blueprint for similar collaborations with other IITs and top academic institutions across the country.

    This landmark collaboration between CADFEM India and IIT Roorkee not only accelerates the adoption of Digital Twin technologies in academia but also sets a new benchmark for how institutions can bridge education and industry. By creating a scalable, future-ready model, the partnership signals a transformative shift in engineering education. This will equip students, researchers, and faculty to solve complex challenges, drive innovation, and contribute meaningfully to India’s digital future.

    About CADFEM India:

    CADFEM India, a part of the CADFEM Group, serves as a leading Channel Partner of Ansys, the global simulation technology leader. As an Ansys (now a part of Synopsys) Elite Partner, CADFEM India offers comprehensive simulation-based engineering solutions worldwide. Specializing in engineering simulation solutions, CADFEM India is a top provider of computer-aided engineering (CAE) software and services globally. With a focus on digital engineering solutions, CADFEM India enables companies to leverage simulation, automation, and process optimization for innovative product development. Committed to pushing engineering boundaries, CADFEM India empowers clients to utilize the full potential of simulation to drive innovation and achieve breakthrough results. For more information, visit https://www.cadfem.ai/in

    LinkedIn – https://www.linkedin.com/company/cadfem-india/

    Twitter – https://twitter.com/cadfem_in?lang=en

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  • Sharvaya Metals Limited Successfully Completes Anchor Book Subscription, Raises INR 16.72 Crore

    Sharvaya Metals Limited Successfully Completes Anchor Book Subscription, Raises INR 16.72 Crore

    Mumbai (Maharashtra) [India], September 4: Sharvaya Metals Limited, a leading manufacturer and supplier of aluminium products, has successfully raised ₹16.72 crore from marquee institutional investors through its Anchor Book subscription, reinforcing strong investor confidence in the company’s business model and growth trajectory.

    The company has allocated 8,53,200 equity shares at ₹196 per share to anchor investors.

    The Anchor allocation saw participation from reputed funds, including:

    • Craft Emerging Market Fund PCC – Citadel Capital Fund – ₹3.27 crore (19.55%)
    • Craft Emerging Market Fund PCC – Elite Capital Fund – ₹3.27 crore (19.55%)
    • NAV Capital VCC – NAV Capital Emerging Star Fund– ₹3.02 crore (18.07%)
    • Krushnam Nexus Capital Scheme I – ₹2.02 crore (12.10%)
    • Pentateam Inventure Capital Scheme I – ₹2.02 crore (12.10%)
    • Beacon Stone Capital VCC – Beacon Stone I – ₹1.61 crore (9.63%)
    • Lords Multigrowth Fund – ₹1.51 crore (9.00%)

    The robust anchor participation highlights investor confidence in Sharvaya Metals’ strong fundamentals, diversified product portfolio, and opportunities in the aluminium sector.

    The company’s Initial Public Offering (IPO) opens on September 4, 2025, and will close on September 9, 2025, with a price band of ₹192 to ₹196 per equity share. The equity shares are proposed to be listed on the BSE SME platform.

    The IPO is being managed by Expert Global Consultants Pvt.Ltd. as the Book Running Lead Manager, while Cumulative Capital & Expert Global Consultants Pvt. Ltd is the Underwriter to the Issue.

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  • Harshkumar Desai’s On the Line Establishes Him as a Distinguished Voice Off-Broadway

    Harshkumar Desai’s On the Line Establishes Him as a Distinguished Voice Off-Broadway

    Ahmedabad (Gujarat) [India], September 3: Indian actor–producer Harsh Desai has established himself as a distinguished presence in New York’s theatre scene, leading a successful Off-Broadway run of On the Line at Manhattan’s historic Actors Temple Theatre on June 28–29. At just 24, Desai’s achievement reflects not only artistic mastery but also a rare clarity of vision.

    Coming from Ahmedabad, a city in India where he grew up in a non-artistic family background, Desai’s journey has been marked by courage and conviction. Originally on a different academic path, he shifted his focus entirely to acting and producing—an untraditional choice in his environment, but one that proved defining. “The stage has always been my safe place,” he says, reflecting on the grounding power of theatre in his life.

    Trained at New York’s legendary The Lee Strasberg Theatre & Film Institute, Desai has since built a reputation for performances defined by precision, depth, and cultural resonance, with notable credits including Katha: The India Story, Apollonian, and The Six Paths. His artistic mission is clear: to bring raw, authentic characters, stories, and voices too often overlooked onto the Western stage

    On the Line, written by Shira Behore and directed by Klara Eales, became the most personal expression of that mission. Produced by Harsh Desai and Roberto Nonato, with co-production by Are We In Love Productions, the play was carried by a diverse cast and crew that Desai himself assembled. Set in 1990s West Virginia, the one-act dramatic comedy explores family, class, societal expectations, and the words we often leave unsaid.

    For Desai, the production was more than a performance milestone; it was an act of authorship. Leading from the front, he not only embodied the central character but also shaped the creative environment—curating collaborators, steering rehearsals, and ensuring the play’s themes resonated with honesty and urgency.

    Colleagues describe Desai as a distinguished artist whose multilingual fluency (Hindi, Gujarati, English), sharp discipline, and commanding stage presence make him a rare voice in New York theatre. The success of On the Line underscores not potential but proof: Harsh Desai is already an established artist shaping stories that matter, and doing so at a professional standard in one of the world’s most demanding theatre capitals.

    Instagram: https://www.instagram.com/harsh._.desai

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  • Digamber Finance Targets 20% AUM Growth with Small Biz Lending Push Across 10 States

    Digamber Finance Targets 20% AUM Growth with Small Biz Lending Push Across 10 States

    New Delhi [India], September 3: Digamber Capfin  Limited) (Digamber Finance), One of India’s leading NBFC-MFIs announced a strategic move into the small business loan category with plans to launch dedicated services across 10 states in FY 2025–26, starting with the opening of its first Small Business Loan Branch in Jaipur, Rajasthan. This initiative marks a significant diversification beyond microfinance, with the company introducing a comprehensive suite of small business loans and financial product distribution solutions tailored for micro and small entrepreneurs, shopkeepers, hawkers, and street vendors.

    Speaking on the announcement, Amit Jain, Promoter & Whole-Time Director, Digamber Capfin Limited, said: “Small entrepreneurs and local businesses are the real drivers of India’s economy, yet they face the toughest barriers to accessing credit. Through our Small Business Loan Branch model, we aim to bridge this gap by providing affordable finance and digital-first services. This initiative is not just about lending—it’s about empowering millions of livelihoods, supporting inclusive growth, and contributing to the national vision of Viksit Bharat 2047.”

    This initiative comes at a time when India’s MSME sector—contributing nearly 30 per cent to GDP and employing over 110 million people—still faces a massive credit gap of about $240 billion. With only 16 per cent of bank credit reaching this segment, small entrepreneurs are often left to depend on informal sources. For Digamber Finance, this model represents an extension of its business approach—evolving from Joint Liability Group (JLG)-based microfinance to also offering individual loans designed specifically for small businesses. By doing so, the company seeks to unlock credit access for entrepreneurs who require larger, more flexible, and tailored financing options. Its Small Business Loan Branch model combines lending, financial product distribution,   and technology-enabled efficiency through its Bengaluru IT hub, strengthening entrepreneurial growth in line with the vision of Viksit Bharat 2047.

    Building on its existing presence across eight states and one Union Territory with more than 200 branches, Digamber Finance will now replicate this model across 10 states during FY 2025–26. The company’s current AUM stands at ~₹700 crore and it employs over 1700 people. With the launch of this new vertical, Digamber Finance will expand its workforce significantly. In a first-of-its-kind model for the NBFCs, the company will hire about 200–250 new human resources across these states in a work-from-home format, with employees digitally reporting into the respective Small Business Loan branches and Digamber Finance Head Office. This innovative model is expected to enhance reach, reduce overhead costs, and ensure seamless servicing of clients spread across wide geographies. With these efforts, Digamber Finance  anticipates its AUM to grow by ~20% percent in FY25–26, adding approximately ~₹150 crore to its portfolio.

    Over the coming years, Digamber Finance intends to deepen its presence in underserved markets, broaden its product portfolio, and emerge as a long-term partner for India’s micro and small business ecosystem. The company remains committed to sustainability, digital innovation, and financial inclusion, ensuring that its growth translates into lasting impact for entrepreneurs and communities alike.

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  • Government of Queensland Honors Anusaya Fresh CEO Dinesh Shinde for Outstanding Contribution to the Global Produce Industry

    Government of Queensland Honors Anusaya Fresh CEO Dinesh Shinde for Outstanding Contribution to the Global Produce Industry

    New Delhi [India], September 2:  The Government of Queensland, Australia, has recognized Mr. Dinesh Shinde, CEO of Anusaya Fresh India Pvt. Ltd., as one of the youngest and most dynamic entrepreneurs in the global fresh produce industry. The prestigious award was presented by Hon. David Crisafulli MP, Premier of Queensland, at a special event celebrating 20 years of friendship between India and Queensland, held at the Taj Palace Hotel, New Delhi.

    Anusaya Fresh was honored for its exceptional contribution to the development of the produce industry in India. Over the years, the company has successfully imported more than 300 tons of Australian avocados via both air and ocean routes, playing a pioneering role in establishing avocados in the Indian market.

    Founded 75 years ago, Anusaya Fresh has built a legendary legacy across four generations. Today, under the leadership of Mr. Dinesh Shinde, the company continues to expand its global footprint. Speaking at the event, Mr. Shinde expressed his gratitude and pride:

    “This award is not just a personal achievement but a proud moment for the entire Anusaya Fresh family. We remain committed to strengthening trade ties between India and Australia and introducing more premium products such as avocados, stone fruits, lamb, and other high-quality produce into the Indian market. The scope for these products is tremendous, and we see a very promising future.”

    Anusaya Fresh is actively collaborating with leading Australian companies to bring premium agricultural products to India. With operations across four major business verticals – e-commerce, hotels & restaurants, modern retail, and general trade – the company has established a strong distribution network throughout India. Each year, it continues to achieve new milestones while expanding its product portfolio.

    Mr. Shinde, currently based in the United States, is driving Anusaya Fresh’s international expansion, with a presence in nine countries, including India, the United States, Canada, Thailand, South Africa, Chile, Peru, and the UAE. The company is now preparing to introduce blueberries and additional stone fruits into India’s premium segment, supported by a dedicated team working tirelessly to meet market demand.

    He also emphasized the favorable policies of the Indian government that provide customs duty concessions for Australian produce imports, giving a significant boost to bilateral trade. This alignment of government support and industry expertise is expected to further accelerate growth in the Indo-Australian agri-trade partnership.

    As one of the first importers of avocados into India, Anusaya Fresh has played a transformative role in developing the avocado market, setting the stage for long-term opportunities for Australian exporters and Indian consumers alike.

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  • ‘Maniyan the Donkey’ – A character created by Tiju Mundakappalli

    ‘Maniyan the Donkey’ – A character created by Tiju Mundakappalli

    New Delhi [India], September 2: A donkey that lives a human life. Human life is represented by an animal. This is the whole idea behind the character Maniyan.

    Maniyan is a character who is a piece of my heart. He was an idea that had been in my mind for the longest time. So, when I started putting that into words, the flow was beautiful. Being an animal and being the hero of a human story make Maniyan a unique character. With the backbone of such a beautiful blended representation, I could bring to life a lot of creativity.

    There are three books in the series of Maniyan: The Short Vacation of a Donkey, Metamorphosis of Maniyan, Maniyan’s Bakery and the Magic Muffins.  It was important for me to build the character of Maniyan into a defined image on a strong foundation, as I had envisioned. This character can travel through time and age groups. That’s the potential which is built and established in the first book.  The ‘short vacation’, is where Maniyan gets introduced into the human world, he meets his master Shreeju, he learns about the nuances of society, he fell in love, met the challenges of life and decided to embrace it. By the end of the book, Maniyan becomes someone who is relatable to animals, kids and adults.

    “Metamorphosis” dives deeper into the character of Maniyan. His thought process, his insecurities, his strengths and weaknesses, and all that he is as a person are being brought into the light. This book reflects the journey of someone who got punched down by reality and became the one who finds a way to thrive in it. It reflects the human survival capabilities of confronting the fear and walking through it and beyond it. There is nothing in this world which can be achieved by running away. Maniyan, as a character, takes the courage to be portrayed at his weakest to emerge as the strongest. There is so much relativity in the story arc and the character depth that you fall in love with the transformation journey of Maniyan.

    The third book further gets into the elevation of Maniyan’s life. He has lived enough life, spending time in the world, and he comes back with a rich experience of life. Here we see a mature and intelligent version of the same naïve Maniyan who started out as an innocent pushover. This gives the kick of success, as it feels personal. Maniyan’s victory as a successful businessman feels like a collective goal for the reader. Almost reaping the benefits of what he had gone through in the first 2 episodes, here Maniyan enjoys life, and a magical twist comes his way.   Life moved from rags to riches to the metaphysical. The interesting entry of an alien and the storyline, which invokes curiosity, greatly gives an immersive experience for the reader, while still grounded in the roots of reality. Still grounded in the everyday challenges of a married man and a responsible businessman. The third book definitely ends with a lot of possibilities for Maniyan’s future as a character.

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  • Anytime Fitness Partners with AIRTH to Launch India’s First Clean Air Gym Movement

    Anytime Fitness Partners with AIRTH to Launch India’s First Clean Air Gym Movement

    New Delhi [India], September 2: Anytime Fitness, the world’s largest and fastest-growing gym chain with over 5,500 clubs globally and 170+ operational across India, has joined hands with AIRTH, a deep-tech startup incubated at IIT Bombay and IISc Bangalore, to launch the Clean Air Gym Movement. This landmark collaboration positions Anytime Fitness as the first fitness chain in India to transform gyms into Certified Clean Air Zones, ensuring that members breathe safe, purified air during their workouts.

    The move highlights addressing a long-overlooked health concern: indoor air pollution. Tests conducted across gyms after installation have shown up to a 90% improvement in air quality, particularly in reducing harmful PM2.5 and above particles. This is especially significant in fitness environments, where members breathe deeper and push their lungs harder, making clean air a crucial part of safe and effective workouts. Through the partnership, Anytime Fitness is reimagining wellness by focusing on the quality of every breath its members take.

    Anytime Fitness’ integration of AIRTH’s patented Filtrix™ technology, which upgrades existing air-conditioning systems to also function as advanced air purifiers is a highlight of this partnership. This enhancement goes beyond conventional filtration by eliminating fine particulate matter (PM2.5), dust, allergens, and airborne pathogens, including bacteria and viruses. Strengthened by AIRTH’s Antimicrobial Green Coating, the system helps neutralize microbes on contact. Through this step, Anytime Fitness clubs would now be able to deliver internationally benchmarked air quality standards, giving members a fitness environment where every workout is supported by cleaner, safer air.

    The rollout has already begun across 85 Anytime Fitness clubs in Delhi NCR, making this one of the largest-scale indoor clean air implementations in India’s fitness industry. Early results have shown members experiencing easier breathing, improved stamina, and faster recovery during workouts. Even after continuous exchange of indoor & outdoor air, Anytime Fitness’s gyms are experiencing low AQI levels with constant removal of airborne pollutants inside the gyms.

    Speaking on the partnership, Mr. Vikas Jain, Managing Director, Anytime Fitness India, said, “Fitness has always been defined by strength, endurance, and recovery. But true wellness cannot exist without clean air. Through collaborating with AIRTH, we are taking a step that goes beyond innovation as it’s also about trust and responsibility. We want our members to know that every breath they take inside our gyms is working for them, not against them. This is about both: cleaner gyms coupled with a healthier way of living.”

    Adding to this, Ravi Kaushik, Founder and CEO of AIRTH, who was featured on Shark Tank India and widely praised for his innovation, shared, “People measure progress in reps and sets, but forget the invisible fuel behind it all i.e., the air. If we don’t fix the quality of what we breathe, we are undoing the very benefits of fitness. This partnership with Anytime Fitness goes beyond gyms as it focuses on making clean air a basic standard wherever health is concerned.”

    The collaboration sets a new benchmark for the fitness industry, uniting two powerful ideas: Movement and Breath. Anytime Fitness and AIRTH are working together to expand this initiative beyond Delhi NCR, with a vision to redefine the role of gyms from being places of strength alone to being complete spaces for holistic health.

    About Anytime Fitness – Anytime Fitness India is a leading fitness franchise that offers 24/7 gym access to its members. With multiple locations across India, Anytime Fitness provides a convenient and accessible fitness solution for individuals of all fitness levels. Its state-of-the-art facilities, modern equipment, and expert trainers make it an ideal choice for achieving health and fitness goals. The brand’s inclusive and supportive community fosters a motivating environment, encouraging members to lead healthier and active lifestyles.

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