Tag: press-release

New Delhi [India], December 20: Artificial Intelligence has become an invaluable tool for content creation, enhancing productivity and enabling creativity across industries. More than half of marketers (56%) claim gen AI content outperforms human content. However, like any tool, its true power is unlocked only when used effectively. Adopting the right approach to AI can help creators produce original, high-quality and engaging content without losing their unique voice, says Shanu Shah in her book AI to A+.

Here are the best practices for getting the most out of AI content creation.

• Pair AI with Your Unique Voice

AI-generated drafts provide an excellent foundation, but they are not a finished product. Infusing personal insights, experiences, and perspectives into AI-generated content ensures that the work resonates with readers and stands out in a crowded digital landscape.

• Experiment with Prompts

The quality of AI-generated output is heavily influenced by the clarity and specificity of the prompts provided. Detailed prompts that include context, desired tone, and specific content elements lead to better results. For instance, a prompt like “write a 500-word article on sustainable living with tips for urban dwellers” will yield more targeted content than a vague instruction like “Write about Sustainability”

• Stay in Control

AI is a guide, not a substitute for human expertise. While it excels at handling repetitive tasks and generating ideas, solopreneurs should ensure that the final product aligns with their vision and standards. Blindly relying on AI without reviewing or refining the output can lead to generic or uninspired content.

For those seeking additional guidance on mastering this balance, the Hot New Release AI to A+: Mastering the Art of Content Creation written by Shanu Shah provides effective tips and tricks to create original and engaging content faster with AI.

On a final note, using AI is about striking the right balance between automation and human creativity.

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New Delhi [India], December 19: celebrations even more joyous. From food and fashion to furniture and fragrances, there’s something for everyone. Check out these amazing festive deals and make the most of your Christmas and New Year shopping spree!

1. Fat Tiger: Free Classic Cold Coffee on Orders Above ₹499

Craving delicious momos? Fat Tiger, the brand that’s taken India by storm, is offering a treat you can’t miss! Co-founded by Sahaj Chopra and Sahil Arya, Fat Tiger invites you to indulge in their delicious momos at over 65+ outlets across India. From the healthy and flavorful Steamed Momos to the crispy and delightful Kurkure Momos, there’s something for every taste bud. For those who love a smoky flavor, try the Smoky Momos, or opt for the sweet and spicy delight of BBQ Momos. This festive season, enjoy a FREE Classic Cold Coffee with any order above ₹499. And don’t forget to pair your momos with their signature Boba drinks for the perfect meal experience. Whether you’re celebrating with family or friends, Fat Tiger has everything you need to make your holidays even more delicious!

2. Gradding.com: Free IELTS Coaching and More!

Planning to study abroad? Gradding.com has exclusive New Year offers, including: Founded by Mamta Shekhawat, Gradding.com has exclusive New Year offers, including:

• Free IELTS Coaching
• Flat ₹20,000 Cashback on study abroad applications
• Free Flight Tickets upto ₹20,000 to your dream destination
• Amazon Vouchers and free mock tests as joining gifts

Don’t miss this opportunity to step closer to your academic dreams with incredible savings!

3. Juice Guys: 10% Off on Orders Above ₹499

Looking for a healthy and refreshing treat this festive season? Juice Guys, co-founded by Sahaj Chopra and Sahil Arya, has you covered! Their menu is packed with wholesome options, including fresh salads, mocktails, smoothies, and fruit jars—perfect for those who want to enjoy something light and nourishing. To make your celebrations even more special, Juice Guys is offering a 10% discount on orders above ₹499. Sip on their fresh fruit juices or try one of their unique drinks, all bursting with natural goodness. Share a healthy, refreshing moment with loved ones this season while saving on your order!

4. Lavanya The Label: Up to 40% Off Sitewide + Extra 5% Off on Prepaid Orders

Get festive ready with Lavanya The Label’s End of Season Sale! Founded by Pooja Choudhary, the brand blends contemporary trends with traditional aesthetics, offering stunning wardrobe options perfect for weddings and celebrations. Enjoy up to 40% off sitewide and an additional 5% discount on prepaid orders.

5. Saraf Furniture: Christmas Sale Up to 60% Off

Transform your home this festive season with Saraf Furniture’s Christmas Sale. Founded by Raghunandan Saraf, Saraf Furniture’s Christmas Sale offers stunning discounts to transform your home. Known for their high-quality Sheesham wood furniture, the brand offers up to 60% off along with a lifetime warranty and pan-India delivery. Upgrade your space with functional and stylish furniture pieces that promise durability and elegance.

6. Rosemoore: Buy More, Save More!

Rosemoore, a premium English home fragrance brand, brings the magic of soothing scents to your celebrations. Directed by Ridhima Kansal, the brand offers an exclusive festive deal this season: Buy 2 and get 5% extra off, Buy 3 and get 7% extra off, or Buy 4 and get 10% extra off. With a luxurious collection of diffusers, candles, and wax tablets, Rosemoore is the perfect addition to your festive décor or a thoughtful gift for loved ones, adding elegance and sophistication to every moment.

7. The Old Delhi: Flat 10% Off on All Orders

Experience the rich flavors of Mughal cuisine with The Old Delhi, where you can enjoy a flat 10% off on all orders. Co-founded by Sahaj Chopra and Sahil Arya, The Old Delhi brings the taste of tradition to your table with its signature kebabs, creamy curries, and aromatic dishes. Whether you’re craving tender Seekh Kebabs, Mutton Korma, or Butter Chicken, there’s no better way to indulge in the flavors of the Mughal era. And it gets even better: for orders above ₹499, you’ll enjoy an additional 15% off! Celebrate with the royal feast of The Old Delhi and create festive memories with those you cherish most.

This Christmas and New Year season, let these fabulous deals add sparkle to your celebrations. Whether you’re feasting, shopping, or planning your next big adventure, these offers ensure you do it all in style and savings.

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Hyderabad (Telangana) [India], December 19: In the heart of Hyderabad, a city that has earned its reputation as a thriving hub for technology and innovation, a fintech startup is quietly but rapidly transforming the way entrepreneurs handle business finance and compliance. OnEasy.AI, founded by the visionary Chartered Accountant Abhishek Boddu, is not just another startup; it’s a game-changer for startups, small businesses, and entrepreneurs across India and beyond.

Abhishek Boddu, who spent years working with top firms like Deloitte India and BAST & Associates, understood the significant challenges that entrepreneurs face in managing their finances and meeting regulatory compliance. After years of witnessing these struggles firsthand, he set out to create a solution that would simplify business finance and allow entrepreneurs to focus on growth and innovation. The result? OnEasy.AI, a powerful, tech-driven platform that has quickly become a trusted partner for businesses navigating the complexities of financial management.

The Birth of OnEasy.AI

OnEasy.AI was founded on the belief that technology and expertise should work hand in hand to simplify the often-overwhelming aspects of running a business. The platform’s core mission is to provide entrepreneurs with the tools, knowledge, and support they need to efficiently manage their finances, from incorporation to ongoing compliance and strategic financial planning.

Abhishek’s vision was simple yet powerful: to make business finance easy, accessible, and efficient, allowing business owners to devote more time to scaling their operations and less time on administrative tasks. OnEasy.AI has since become a trailblazer in the fintech space, offering a full suite of services that includes business registrations, GST filings, Income Tax Returns (ITR), CFO services, payroll management, and more. The platform’s cutting-edge technology automates many of these processes, reducing human error and ensuring accuracy, which is crucial for startups and small businesses that operate on tight budgets.

Transforming the Way Businesses Operate

What sets OnEasy.AI apart from traditional financial service providers is its holistic approach. Rather than simply offering a transactional service, OnEasy.AI partners with businesses to guide them through every step of their financial journey. Whether a startup is just getting off the ground or scaling rapidly, the platform’s end-to-end solutions cater to the specific needs of each business, providing personalized advice and support.

Through its strategic CFO services, OnEasy.AI empowers business owners to make informed financial decisions, manage cash flow effectively, and plan for long-term growth. The platform also provides sector-specific solutions tailored to industries such as software, healthcare, and hospitality, ensuring that each business receives the financial expertise needed to succeed in its particular market.

“We’re not just a service provider; we’re a partner to our clients,” says Abhishek Boddu. “Our goal is to simplify the complex aspects of business finance so that entrepreneurs can focus on building and scaling their businesses without worrying about compliance or financial management.”

A Platform for the Modern Entrepreneur

The startup ecosystem in India is growing at an exponential rate, and the need for solutions that simplify business operations has never been more urgent. OnEasy.AI has stepped in to fill this gap, offering a platform that is not only user-friendly but also tech-powered. By integrating AI with expert financial services, OnEasy.AI ensures that entrepreneurs can manage everything from taxes to payroll with ease, all within a single platform.

This approach resonates deeply with the needs of modern entrepreneurs, who are looking for efficient, cost-effective ways to streamline their operations. With a focus on automation, OnEasy.AI eliminates the need for manual intervention in many financial tasks, saving businesses valuable time and reducing the risk of errors.

“We are democratizing financial services,” says Abhishek. “We want every entrepreneur, no matter how small or large, to have access to the same level of financial expertise and technology that large corporations use.”

Expanding Beyond India

Although OnEasy.AI started as a Hyderabad-based startup, its vision has always been global. The platform is already helping businesses expand internationally, with a strong presence in markets like the USA, Singapore, and Dubai. OnEasy.AI’s ability to provide seamless business solutions across borders is helping entrepreneurs manage operations in diverse regulatory environments, while also offering tailored financial strategies for companies looking to grow internationally.

This expansion is part of Abhishek’s larger vision to position OnEasy.AI as a leading global player in the business finance and compliance space. The company’s ability to cater to a wide range of industries, including tech, healthcare, hospitality, and more, makes it a versatile and trusted partner for businesses worldwide.

Empowering the Entrepreneurial Ecosystem

OnEasy.AI’s impact extends far beyond its technology. Abhishek Boddu has made it his mission to foster financial literacy among India’s entrepreneurial community. Through workshops, training sessions, and personalized support, he is helping business owners understand the importance of sound financial management and empowering them to make better financial decisions.

Since its inception, OnEasy.AI has helped over 1,500 businesses globally, and the numbers continue to grow. Entrepreneurs who have worked with the platform praise its user-friendly approach, the quality of its personalized services, and the efficiency of its tech-driven solutions.

“OnEasy.AI has been a game-changer for our business,” says one client. “We no longer have to worry about the complexities of compliance or tax filings. The team at OnEasy.AI provides us with all the support we need to manage our finances efficiently, allowing us to focus on what we do best—growing our business.”

Looking Ahead

With its innovative approach to business finance, OnEasy.AI is well on its way to becoming a leader in the fintech space. As the startup ecosystem continues to grow and evolve, Abhishek Boddu’s vision for the company remains clear: to provide entrepreneurs with the tools they need to manage their financial operations with ease, enabling them to focus on what truly matters—innovation and business growth.

Through OnEasy.AI, Abhishek is not only simplifying business finance for the next generation of entrepreneurs but is also shaping the future of how businesses operate in an increasingly digital world. As the company continues to expand and innovate, its impact on the global entrepreneurial ecosystem will undoubtedly be felt for years to come.

About OnEasy.AI and Abhishek Boddu

Abhishek Boddu is the founder and CEO of OnEasy.AI, a fintech platform that simplifies business finance and compliance for startups and SMEs. With over a decade of experience in finance and compliance, Abhishek has built a platform that helps entrepreneurs manage business registrations, taxes, payroll, and strategic financial planning with ease. OnEasy.AI’s mission is to democratize financial services, making them accessible to every entrepreneur, regardless of size or industry.

For more information, visit www.oneasy.ai.

Georgetown (Texas) [USA], December 19: In a breathtaking celebration of devotion and spirituality, Harihara Kshetram, nestled in the heart of Georgetown, a suburb of Austin, Texas, hosted the grand Maha Padi Puja of Harihara Putra Ayyappa on Thursday evening. Organized by the temple’s dedicated committee, the event welcomed Swamis and devotees from across Texas, bringing together the community in a beautiful display of faith and unity.

Led by the esteemed chief priest Sampath Pandit, the Maha Padi Puja included intricate rituals honoring Lord Ayyappa, Lord Ganapati, and Lord Subrahmanyeshwara. The temple resonated with the soulful chants of Ayyappa bhajans, skillfully performed by Guru Swami, who created an atmosphere of divine serenity and unwavering devotion. A hallmark of the evening was the distribution of alms (Biksha) to Ayyappa Deeksha Swamis, embodying the temple’s core principle of seva (selfless service).

The event saw enthusiastic participation from prominent Ayyappa Deeksha Swamis, including Hemanth, Rama Rao, Naveen, Naresh, Srikanth, Kiran, Venkatesh, Sandeep, Phanindar, Harsha, Srinu, Satish, Yogesh, Durga, Chandu, Arun, and Vamsi, as well as numerous local devotees. The puja culminated in blessings from Lord Ayyappa, leaving attendees spiritually fulfilled and connected.

Expanding Horizons: Future Plans for Harihara Kshetram

Harihara Kshetram has emerged as a cornerstone of Hindu spirituality in Austin, where daily pujas and special rituals are held. Plans are already underway for a grand expansion, with the construction of Shaiva and Vaishnava temples dedicated to Lord Shiva, Lord Venkateswara, Lord Ganapati, Lord Ayyappa, Goddess Durga, Goddess Lakshmi, and Goddess Saraswati. Situated at 375 King Rhea, the temple complex aspires to become a central hub for spiritual activities, cultural programs, and community gatherings.

The temple is no stranger to grand celebrations. Its recent Sri Padmavati Venkateswara Swamy Kalyanam drew hundreds of devotees, offering a vibrant mix of sacred rituals and cultural festivities. These events have further solidified Harihara Kshetram’s role as a dynamic spiritual and cultural epicenter.

A Beacon of Faith in the Austin Community

Harihara Kshetram is more than a place of worship—it is a thriving cultural and spiritual sanctuary that has become an integral part of the Hindu community in Texas. Guided by the visionary leadership of Dr. Kakkireni Bharath Kumar, Chairman and CEO of KBK Group, the temple blends ancient traditions with contemporary sensibilities, creating a welcoming space where faith and community flourish. Through its commitment to Sanatan Dharma, Harihara Kshetram has cultivated a deep sense of belonging among devotees, making it one of the most revered temples in the region.

With its ongoing programs, including vibrant festivals, daily rituals, and community-focused initiatives, Harihara Kshetram continues to attract families and individuals seeking spiritual growth, cultural enrichment, and a sense of unity. It stands as a beacon of devotion, preserving and promoting Hindu heritage while fostering harmony in today’s fast-paced world.

Join the Sacred Journey

Harihara Kshetram invites devotees and seekers from all walks of life to experience its spiritual offerings. Harihara Kshetram, located in Georgetown, Texas, is a spiritual sanctuary that embodies the timeless traditions of Sanatan Dharma while fostering a vibrant community of faith and culture. Serving as a hub for daily worship, grand festivals, and cultural events, the temple offers devotees a place to connect with the divine and celebrate Hindu heritage. the temple blends ancient rituals with modern sensibilities, creating a welcoming space for individuals and families. With plans to construct magnificent shrines for Lord Shiva, Lord Venkateswara, Lord Ganapati, Lord Ayyappa, Goddess Durga, Goddess Lakshmi, and Goddess Saraswati, Harihara Kshetram is poised to become a landmark of spirituality and cultural enrichment, uniting the community in devotion, service, and celebration.

Nashik (Maharashtra) [India], December 19: At Trimbakeshwar, children from families affected by suicides are receiving education. Promising comprehensive support to these children and the social sector in Nashik, Raghav Choudhary, CEO of the leading travel company Wowidays, made a significant statement.

The global leader in holidays, tours, and MICE (Meetings, Incentives, Conferences, and Events), Wowidays, inaugurated its new branch in Nashik. Present at the inauguration were Raghav Choudhary (CEO, Wowidays), Nashik Branch Head Vaibhav Kulkarni, Yogesh Mistry, and Sudhir Kaushik.

Raghav Choudhary said, “Global Wowidays is a trusted and prominent company offering a variety of exciting travel packages to its customers. We are thrilled to have opened a branch in Nashik. The company’s approach toward its customers is revolutionary, transforming the way people perceive holidays.”

On this special occasion, Wowidays unveiled exclusive New Year offers, promising the best value for customers in travel and events. This expansion is a testament to Wowidays’ commitment to enhancing its presence in India through customer-centric solutions. The Nashik branch, in line with the company’s mission, will provide excellent travel experiences while maintaining its reputation as a trusted name in the industry.

About Wowidays:
Wowidays is a global travel service provider specializing in events and travel. Known for its innovation and customer satisfaction, Wowidays is a leader in creating unforgettable travel experiences worldwide.

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New Delhi [India], December 18: SISL Infotech, a leading IT solutions and services provider, is thrilled to announce its empanelment by EdCIL (India) Limited, a Mini Ratna Category-I CPSE under the Ministry of Education, Government of India. Through this prestigious partnership, SISL Infotech will deliver cutting-edge Managed Cloud Services powered by Google Cloud to educational institutions, universities, and government education bodies across India.

As a trusted technology partner, SISL Infotech aims to revolutionize the education sector by enabling institutions to adopt state-of-the-art digital infrastructure. Leveraging Google Cloud’s robust, secure, and scalable platform, SISL Infotech is poised to drive transformative outcomes in four key areas:

• Modernizing IT: Streamline operations, reduce costs, and enable scalability with cloud-first strategies.
• Enhancing Collaboration: Foster seamless communication and teamwork through Google Workspace tools.
• Accelerating Research: Harness advanced analytics and machine learning capabilities to power innovative research.
• Elevating Learning: Enable engaging, immersive, and accessible digital learning experiences for students and educators alike.

Speaking on this milestone, Hitesh Bhalla, Lead – Cloud Sales at SISL Infotech, said, “We are excited to partner with EdCIL and Google Cloud to transform the way Indian educational institutions operate. With the power of the cloud, our mission is to help institutions enhance efficiency, foster collaboration, and deliver impactful educational experiences.”

Shobhit Kapoor, Head – Cloud Business at SISL Infotech, added, “This partnership is a testament to SISL Infotech’s commitment to driving digital transformation in India’s education sector. By leveraging Google Cloud’s advanced technologies, we will empower institutions to embrace innovation, streamline their processes, and set new benchmarks in education delivery.”

This empanelment by EdCIL represents a significant step forward in SISL Infotech’s journey to shape the future of education through technology. By integrating Google Cloud’s leading-edge solutions, SISL Infotech will provide institutions with the tools and capabilities to meet the demands of modern education, including improved scalability, cost-effectiveness, and security.

A Shared Vision for India’s Education Sector

Through its collaboration with EdCIL and Google Cloud, SISL Infotech is uniquely positioned to deliver solutions that align with the government’s vision of a digitally empowered education system. As part of this initiative, SISL Infotech will work closely with institutions to:

• Implement cloud-based learning management systems.
• Support faculty with advanced training programs.
• Enable seamless adoption of hybrid and remote learning models.
• Drive the adoption of analytics-driven decision-making to improve institutional outcomes.

With its deep expertise in cloud services and a proven track record of delivering transformative IT solutions, SISL Infotech is dedicated to equipping India’s education ecosystem with the tools necessary to thrive in a digital-first world.

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New Delhi [India], December 18: Pigeon India is excited to announce the opening of its very first pop-up store at Pacific Mall, Tagore Garden, Delhi! This milestone marks an important step in our journey as we continue to expand our presence across India, offering high-quality, reliable products for both mothers and babies.

At Pigeon India, we are driven by our purpose to make the world more baby-friendly by truly understanding and addressing babies’ unique needs. Our products are designed with love and care to support both mothers and babies every step of the way. Our promise is simple: Celebrate babies the way they are. Every product we offer is crafted with this in mind, ensuring that your baby’s comfort, safety, and happiness come first.

In addition to our trusted baby care, we are thrilled to introduce our new Natural Skincare Range. Formulated with the purest ingredients, perfect for your baby’s delicate skin. Designed to be gentle, safe, and effective, this range includes Baby Lotion, Massage Oil enriched with 7 ayurvedic actives, Baby Body Wash, Baby Shampoo that provide nourishing care while keeping your baby’s skin soft and smooth.

Our pop-up store features a curated selection of best-selling products, from baby care essentials to maternity must-haves. As we look toward a future of growth, we’re thrilled to bring our trusted products to new locations across India, with Pacific Mall marking the first of many stores to come.

Visit us today to explore our range and experience the Pigeon India difference – where babies are celebrated, and their needs are always a priority!

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New Delhi [India], December 18:  MSR Academia, a pioneer in fashion education, proudly partnered with the highly anticipated 7th Edition of Couture Runway Week (CRW) 2024 as its official industry and internship partner. This collaboration marked a significant milestone in bridging academic excellence with real-world exposure for aspiring fashion professionals.

Through this partnership, MSR Academia provided students with unparalleled opportunities to gain firsthand experience in the dynamic world of fashion. The institute offers an extensive range of resources to its students, including a digital library, comprehensive study materials, professional certifications, course recordings, soft skills training, and dedicated internship support. Additionally, students benefit from exclusive initiatives such as masterclasses, workshops, industry visits, a complimentary AI course, and access to a vibrant alumni community for ongoing mentorship and guidance.

MSR Academia continues to innovate in the realm of fashion education, envisioning itself as a hub for creativity and learning. The institute is poised to introduce international short-term study programs, advanced pre-recorded and offline courses, and additional global collaborations to redefine fashion education for Indian and international students alike.

The 7th Edition of Couture Runway Week, powered by Phenav, concluded with resounding success, solidifying its reputation as a premier platform for fashion innovation and creativity. Held at Designers in New Delhi, the event brought together over 100+ acclaimed designers and global fashion brands, captivating a diverse audience of fashion enthusiasts and industry experts.

This year’s event was a spectacular celebration of artistry, craftsmanship, and sustainability, highlighting the importance of blending traditional techniques with modern aesthetics. With an emphasis on fostering creativity and sustainability, Couture Runway Week 2024 has cemented its position as a landmark event on the global fashion calendar.

Through this groundbreaking partnership with CRW, MSR Academia continues its mission of empowering students with transformative experiences, equipping them with the skills and vision needed to thrive in the ever-evolving fashion industry.

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Mumbai (Maharashtra) [India], December 18: Have you heard the buzz? Darinda, the masked sensation, has taken over the Indian music scene, and we’re all just here grooving to his beats. With his latest track, Kis Colour Ki Chaddi, crossing 500 million views and fueling thousands of Instagram reels, he’s officially gone from indie gem to mainstream legend.

But who is Darinda? That’s the million-dollar question. All we know is this: he’s a music maverick, backed by some of the biggest stalwarts in the industry who also choose to stay in the shadows. Together, they’ve created a sound so fresh, it feels like it’s straight out of your soul.

“Music Is for Everyone”

Darinda doesn’t just drop tracks; he drops moments. Whether it’s the cheeky vibe of Kis Colour Ki Chaddi, the laid-back swagger of Kela Le Lo, or the zesty punch of Juice Pila Do, each song is a masterclass in understanding what makes people tick.

“The only genre I believe in is the one that makes people smile,” Darinda shared in one of his rare interviews. “Music should make you forget your worries, even if it’s just for three minutes. That’s my goal.”

And it’s not just about fun. His songs reflect the pulse of the streets and the vibes of everyday life. “I write about what people feel but don’t always say. The day-to-day hustle, the little joys, the random thoughts—we’ve all been there. I just add beats to it.”

The Mystery That Keeps Us Hooked

Darinda’s identity is one of the biggest mysteries in the music world. Who is this masked maestro? A seasoned Bollywood composer? A rising indie star in disguise? The whispers are endless.

Some say he’s a group of artists rather than just one person. Others claim he’s a bigwig who wanted to break free from the usual industry grind. All we know is that whoever he is, he understands music—and the people listening to it—better than most.

“I don’t care if people know my face,” Darinda said. “It’s not about me. It’s about the music. Let them dance, let them vibe—that’s all that matters.”

Even the industry titans backing him prefer to stay masked. Talk about keeping things mysterious!

Breaking the Internet, One Song at a Time

Darinda’s latest track, Kis Colour Ki Chaddi, featuring social media star Adarsh Anand, is pure gold. The blend of peppy beats, a catchy hook, and relatable humor has made it a cultural phenomenon. From college dorms to celebrity reels, everyone’s grooving to it.

His previous tracks, Kela Le Lo and Juice Pila Do, were no less iconic. Each one has its own unique flavor, yet they all share that signature Darinda touch: upbeat energy, relatable lyrics, and a vibe that sticks.

“He’s created music that feels personal yet universal,” says a fan. “It’s like he’s telling our story, but with beats you can’t ignore.”

Just Getting Started

With only three songs, Darinda has managed to flip the Indian music scene on its head. And word on the street? He’s got even bigger plans in store.

“I’m not here to make a splash,” he says. “I’m here to create waves. Music isn’t just a product—it’s an experience, and I want people to feel that every time they hit play.”

One thing’s for sure: whoever Darinda is, he’s more than just a masked artist. He’s a storyteller, a vibe creator, and a trendsetter. And if his current tracks are anything to go by, the future is going to be crazy good.

So, if you haven’t hopped on the Darinda train yet, now’s the time. Put on your headphones, turn the volume all the way up, and let this masked genius take you on a ride.

P.S.: What color is your chaddi today?

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Mumbai (Maharashtra) [India], December 18: Leading this unforgettable evening was the exceptionally talented Aviekal Kakkar, whose mesmerizing vocals stole the spotlight and hearts alike. Known for his ability to infuse deep emotion into every note, Aviekal’s performance was the heartbeat of “Surmai Shaam”, a musical spectacle conceptualized and directed by Sachin Telange.

Joining Aviekal Kakkar were celebrated artists Anupama Chakraborty (Shrivastava), Atul Shrivastava, Varsha Jhalani, and Hemant Kumar Marle, accompanied by a live orchestra with music arranged by Lavesh Turi, hosted by the vibrant RJ Vidhi Jain and Concept/Direction by Sachin Telange.

Aviekal Kakkar, sharing his thoughts, says, “Music transcends everything, and Surmai Shaam was a journey into pure, unfiltered emotion. I was honoured to take the audience along this soulful ride and I hope that I make it an evening they’ll carry in their hearts forever. This evening wasn’t just about music – it was about creating moments, reviving nostalgia, and crafting an experience that resonates long after the final note”

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