I Am Bhojpuriya

Author: Sutun Nayak

  • The Streaming Paradox: When Everyone Wins The Audience — And Loses The Math

    The Streaming Paradox: When Everyone Wins The Audience — And Loses The Math

    Mumbai (Maharashtra) [India], May 1: There’s a peculiar kind of victory unfolding in the streaming industry. The kind where applause is loud, engagement is high, charts are constantly shifting… and the accountants remain deeply unimpressed.

    New releases are outperforming long-standing giants. Franchise finales are breaking viewership records. Entire seasons are being consumed in a single weekend with a dedication that borders on ritualistic.

    And yet, behind all that momentum, profitability continues to behave like a reluctant guest—present, but not particularly cooperative.

    Because while content is thriving, the balance sheets are… contemplative.

    The Illusion Of Constant Success

    At first glance, the streaming ecosystem appears unstoppable.

    • Weekly chart reshuffles keep audiences engaged
    • New titles regularly displace established hits
    • Global viewership continues to expand

    Platforms like Netflix, Disney+, and Amazon Prime Video are competing not just on content—but on consistency.

    The goal isn’t to release a hit.
    It’s to release something that feels like a hit… every week.
    And for the audience, that’s working remarkably well.

    The Economics Behind The Curtain

    Now for the part that doesn’t trend.

    • Global streaming platforms collectively spend over $200–$250 billion annually on content
    • Premium series budgets can exceed $100 million per season
    • Marketing costs often double the effective investment

    Subscriber numbers, meanwhile, are… dynamic.

    • Growth in some regions
    • Plateauing in others
    • Occasional declines that trigger immediate strategy shifts

    The result?
    Revenue exists. Engagement exists. Profitability… negotiates.

    Content As Currency

    In the streaming world, content isn’t just entertainment—it’s currency.

    • New releases attract subscribers
    • Popular shows retain them
    • Exclusive titles differentiate platforms

    Which creates a cycle:
    Invest heavily → Release content → Gain attention → Repeat

    It’s effective. It’s also expensive.
    And like most expensive habits, it requires constant justification.

    The Positive Case: A Golden Age For Viewers

    Let’s not ignore the obvious upside.

    For audiences, this is arguably the most abundant era of entertainment.

    • Diverse genres and formats
    • Global content accessible instantly
    • High production quality across platforms

    Stories that might never have been funded in traditional systems are now finding audiences.
    Creators have more avenues. Viewers have more choices.

    It’s a rare alignment—at least on the surface.

    The Subtle Cost Of Abundance

    However, abundance has its own complications.

    • Oversaturation makes it harder for individual titles to stand out
    • Viewer fatigue is becoming increasingly common
    • Shorter attention spans impact long-term engagement

    There’s also the question of longevity.

    Shows that would have run for multiple seasons are now:

    • Cancelled early
    • Replaced quickly
    • Forgotten faster than they were discovered

    Because in a system driven by constant novelty, permanence becomes optional.

    The Subscriber Dilemma

    Streaming platforms rely on subscribers. Subscribers rely on… variety.

    It’s a delicate balance.

    • Too little content → users leave
    • Too much mediocre content → users disengage
    • Too many platforms → users become selective

    Subscription fatigue is no longer hypothetical.

    It’s measurable.

    Which forces platforms to make difficult choices:

    • Raise prices
    • Introduce ad-supported tiers
    • Cut costs elsewhere

    None of which are particularly popular. All of which are necessary.

    The Backstory: Growth Before Profit

    To understand the current situation, you have to revisit the strategy that built it.

    Streaming platforms prioritized growth.

    • Rapid subscriber acquisition
    • Aggressive content investment
    • Global expansion

    Profitability was… secondary.
    The assumption was simple:

    Scale first. Optimize later.
    Now, “later” has arrived.

    And optimization is proving more complex than expected.

    The Data-Driven Reality

    Streaming platforms don’t just create content—they analyze it.

    • Viewer behavior informs production decisions
    • Completion rates influence renewals
    • Engagement metrics determine marketing strategies

    This creates a system where:

    • Popularity is quantifiable
    • Risk is minimized
    • Creativity is… sometimes constrained

    Because when data leads, instinct follows.
    Not disappears—but follows.

    The Industry Perspective: Winning The War, Losing The Margin

    From a competitive standpoint, platforms are succeeding.

    • Audience engagement is high
    • Market presence is strong
    • Content libraries are expanding

    But financially?
    Margins remain tight.

    Which leads to a paradox:
    The industry is winning the streaming wars in terms of attention—but still negotiating victory in terms of profit.

    The Sarcasm (Subtle, But Present)

    There’s something almost admirable about the situation.

    Spend billions.
    Produce endlessly.
    Compete relentlessly.
    And then… wonder where the profit went.

    It’s not inefficiency. It’s an ambition.
    Just… expensive ambition.

    The Creative Trade-Off

    When profitability becomes a priority, content strategy shifts.

    • High-risk projects become less frequent
    • Established franchises gain preference
    • Experimental storytelling faces more scrutiny

    This doesn’t eliminate creativity.

    It refines it.
    Sometimes for the better. Sometimes for the safer.

    The Audience Perspective: Spoiled, But Selective

    Viewers are benefiting from the current model.

    • High-quality content
    • Immediate access
    • Diverse storytelling

    But they’re also becoming more selective.

    • Choosing platforms based on specific shows
    • Subscribing temporarily rather than permanently
    • Expecting consistent value

    Which adds another layer of complexity for platforms trying to maintain stability.

    So, Is This Sustainable?

    Short answer: cautiously.
    Long answer: It depends on adaptation.

    Streaming platforms are already adjusting:

    • Introducing ad-supported tiers
    • Reducing content budgets
    • Focusing on profitability over expansion

    The model isn’t collapsing. It’s evolving.
    Just not as effortlessly as initial growth suggested.

    The Final Thought: Entertainment As An Ongoing Equation

    The streaming industry has achieved something remarkable.
    It has redefined how content is created, distributed, and consumed.

    But in doing so, it has also created a new challenge:
    Balancing creativity with sustainability.

    Because while content continues to win audiences, the financial equation remains unresolved.
    And until that equation stabilizes, the streaming wars will continue—not just for viewers, but for viability.

    PNN Entertainment

  • MATEXIL Showcases Strong Presence at Techtextil Frankfurt 2026

    MATEXIL Showcases Strong Presence at Techtextil Frankfurt 2026

    New Delhi [India], April 30: MATEXIL (Manmade Fibre & Technical Textiles Export Promotion Council) participated in Techtextil Frankfurt 2026, held from April 21 to 24, with a strong delegation of 40 Indian companies representing the diverse and growing capabilities of India’s technical textiles sector.

    Inauguration of India Day

    On the opening day, the India Pavilion was inaugurated by Shri T.G. Bharath, Hon’ble Minister for Industries & Commerce, Food Processing, Government of Andhra Pradesh, in the esteemed presence of Ms. Shuchita Kishore, Consul General of India in Frankfurt; Ms. Vrunda Manohar Desai, Textile Commissioner; Ms. R. Lalitha, Textile Commissioner, Government of Tamil Nadu; and Ms. Richa Gupta, Director, Ministry of Textiles, along with exhibitors and distinguished guests.

    “India Day”

    On the evening of April 21, MATEXIL organized an “India Day” which received an overwhelming response.

    The event witnessed enthusiastic participation from exhibitors, international buyers, academicians, and representatives from leading universities and research institutions, highlighting the global interest in India’s technical textiles ecosystem.

    The presence of senior government officials, including Ms. Vrunda Manohar Desai, Textile Commissioner, Government of India; Ms. R. Lalitha, Textile Commissioner, Government of Tamil Nadu; and Ms. Richa Gupta, Director, Ministry of Textiles, underscored the importance of the event and reaffirmed the Government’s continued support to the sector.

    Shri Shaleen Toshniwal, Chairman, MATEXIL, said

    “MATEXIL has had a very successful participation at Techtextil Frankfurt 2026. Despite ongoing global challenges, Indian exhibitors have reported satisfactory engagement and have been able to establish meaningful contacts with reputed international buyers. This reflects the resilience and competitiveness of the Indian technical textiles industry.”

    He further added

    “India is steadily emerging as a prominent player in the global technical textiles market, driven by its strong manufacturing base, skilled workforce, cost competitiveness, and growing emphasis on innovation and sustainability.”

    Participants at the exhibition expressed satisfaction with the quality of business interactions and the opportunities to explore collaborations, joint ventures, and long-term partnerships.

    MATEXIL’s participation at Techtextil Frankfurt 2026 has once again reinforced India’s position as a reliable sourcing destination and a key contributor to the global technical textiles value chain.

    The Chairman, MATEXIL, expressed his confidence that with continued policy support from the Government, industry collaboration, and growing global recognition, India’s technical textiles sector is well poised to scale new heights in exports, innovation, and international partnerships in the years ahead.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • ASG Eye Hospital Raises Awareness on Retinoblastoma: Early Detection Saves Children’s Vision

    ASG Eye Hospital Raises Awareness on Retinoblastoma: Early Detection Saves Children’s Vision

    Retinoblastoma in Children: Why Early Detection Matters More Than Most Parents Realise

    New Delhi [India], April 30: Most parents never expect a family photo to raise a medical concern. But for some parents, that is exactly what happens. The camera flash catches something different, one eye glows red as it should, and the other shows a strange white or pale reflection. Easy to dismiss as a glitch. Easy to scroll past.

    For many children, that white glow in the eye is the first visible sign that something is wrong inside the eye.

    Retinoblastoma is not a condition most people grow up knowing about. It is rare. But it is the most common eye cancer seen in young children, and the families who have been through it will tell you the same thing: they wish they had known sooner. Because the earlier it is caught, the more options a family has, and the better the chances of saving both the child’s vision and their life.

    ASG Eye Hospital has made it a priority to change that. Not just by treating the condition, but by making sure more parents, more doctors, and more communities know what retinoblastoma is and how to identify it before it becomes serious.

    Understanding Retinoblastoma and Who It Affects

    Retinoblastoma starts in the retina, the thin layer at the back of the eye that processes light and sends signals to the brain. In young children, certain cells in the retina can begin dividing uncontrollably, forming a tumour. It sounds complicated, but the biology matters less than this simple fact: it grows fast, and it responds well to treatment when it has not spread far.

    Retinoblastoma almost always affects children under five. Some cases run in families, passed down through a gene mutation. In those situations, both eyes can be affected, and siblings or future children may carry the same risk.

    A parent with a family history of retinoblastoma should not wait for symptoms. Screening can begin at birth.

    One of the most common questions doctors hear is whether retinoblastoma can be cured. In many cases, yes, particularly when it is found while still confined to the eye.

    Early Signs of Retinoblastoma That Parents Should Know

    Children rarely complain about their vision changing. They do not know what they are supposed to see. So the early signs of retinoblastoma tend to be spotted by someone watching, a parent, a grandparent, a nursery teacher, or a paediatrician doing a routine check.

    The sign that gets noticed most often is a white or yellowish glow in the pupil. In medical terms, it is called leukocoria. In everyday life, it shows up most clearly in flash photographs, where one eye catches the light differently from the other. In person, under normal lighting, it can be almost invisible, which is why so many families recall noticing it first in a photo rather than face-to-face.

    Beyond that, other changes that may point to a problem include:

    • One eye turning inward or outward, or appearing misaligned
    • Persistent redness or visible swelling around the eye
    • A shift in the colour of the iris
    • A child rubbing or closing one eye more than usual
    • Older children mentioning they cannot see properly from one side

    One important thing to understand: retinoblastoma does not usually hurt. A child can have a growing tumour and show no signs of discomfort at all. That silence is part of what makes it easy to miss.

    Eye Cancer in Children: Symptoms | What to Look for in Photographs

    It might sound like an overstatement, but a mobile phone camera has genuinely helped catch retinoblastoma in children before a doctor ever got the chance to look.

    Eye cancer in children often shows up in photographs long before they become obvious in daily life. The white reflex in child’s eye, leukocoria, happens because the tumour reflects light back through the pupil in a way healthy retinal tissue does not. With flash photography, that reflection can be quite stark.

    Families describe noticing it at birthday parties, in holiday videos, in a random selfie taken on a Sunday afternoon. Some noticed it across several photos spanning months and convinced themselves it was just the camera angle.

    If one eye consistently shows a pale or white reflection in flash photos, while the other shows the usual red-eye, that is worth taking seriously. It does not mean something is definitely wrong. But it does mean a specialist should take a look.

    Pediatric Eye Cancer Diagnosis: How It Is Confirmed

    When a child is brought in with a suspected eye problem, the examination needs to be thorough and with very young children, that usually means doing it under general anaesthesia. A toddler cannot be asked to stay still and look in a particular direction for the time it takes to properly examine the retina.

    The ophthalmologist uses a specialised indirect ophthalmoscope to view the back of the eye in detail. If a tumour is present, its location, size, and spread are assessed. Ultrasound imaging can help map the extent of what is inside the eye. An MRI is used to check whether anything has spread beyond it.

    A concern that comes up almost every time is whether the child will lose the eye. Understandably so. But the honest answer is that it depends almost entirely on when the diagnosis happens. Caught early, the eye can very often be saved. Caught late, the priority shifts to saving the child’s life.

    At ASG Eye Hospital, paediatric eye examinations are carried out in a setting designed with young patients in mind, because a child who is calm and comfortable makes for a far more accurate assessment.

    Retinoblastoma Treatment in India: What the Process Involves

    Retinoblastoma treatment in India has come a long way. Families in cities across the country now have access to approaches that, not long ago, were only available at a handful of specialised centres abroad.

    Treatment is never one-size-fits-all. It is built around how far the tumour has progressed, whether one eye or both are involved, and what is most likely to preserve vision while eliminating the cancer. The options commonly used include:

    • Chemotherapy – given either through a vein or directly into the artery supplying the eye, to shrink the tumour before other treatments are applied
    • Laser therapy or cryotherapy – used to target and destroy smaller tumours with precision
    • Radiation therapy – considered in specific cases where other approaches are not sufficient
    • Surgical removal of the eye – only when the tumour is at an advanced stage, and saving the eye is no longer a safe option

    These treatments rarely happen in isolation. An oncologist, a paediatric ophthalmologist, and sometimes a radiation specialist work together to build a plan specific to each child.

    Parents often want to know what vision will look like after treatment. Where the eye is preserved, and the response to treatment is good, useful vision is often maintained. But it is not guaranteed, and it depends heavily on where in the retina the tumour was sitting.

    The Role of Routine Eye Checks in Children

    A red reflex test takes about ten seconds. A paediatrician shines a light into a child’s eyes during a routine visit and checks that the reflection looks the same in both. If one eye shows a white or dull reflex instead of the expected red, that child gets referred to a specialist.

    That one check, done at every well-child visit, is one of the most reliable ways to catch retinoblastoma early.

    For children born into families with a known history of the condition, the process goes further. Genetic counselling, testing, and regular eye examinations under anaesthesia may begin from the first weeks of life.

    ASG Eye Hospital actively supports retinoblastoma awareness among paediatricians and general practitioners, because a lot of retinoblastoma cases are first seen not in an eye clinic, but in a general practitioner’s consulting room. The sooner that referral happens, the better the outcome tends to be.

    Why Early Detection Changes Everything

    The gap between an early diagnosis and a late one can mean the difference between a child keeping their eye and losing it. In some cases, it is the difference between a localised tumour and one that has spread beyond the eye entirely.

    Children whose retinoblastoma is diagnosed while still small and contained have the strongest outcomes, both for survival and for sight. Those who reach a specialist after months of unnoticed progression face harder choices and fewer options.

    There is no sophisticated test required to start that process. It begins with a parent knowing what a white reflex in child eye looks like in a photograph. It begins with a General Practitioner who refers rather than waits. It begins with communities talking openly about retinoblastoma, because it is rare and tends to stay in the shadows.

    ASG Eye Hospital, with centres across Jodhpur, Mumbai, Delhi, Jaipur, Pune, Guwahati, and more, is working to make sure that retinoblastoma awareness reaches every corner of the country, because every child deserves to be seen clearly and seen in time.

    FAQs

    1. What Are the Most Common Retinoblastoma Symptoms in Children? 
     The most frequently noticed sign is a white or pale glow in one eye, particularly visible in flash photographs. A squint, persistent redness, or a change in eye colour can also be early indicators worth checking out.

    2. What Causes the White Reflex in a Child’s Eye?

    The tumour sits inside the retina and reflects light through the pupil. Instead of the normal red reflex seen in photos, the affected eye shows white or yellow, a sign that something is different at the back of the eye.

    3. At What Age Does Retinoblastoma Usually Develop? 
     
     The majority of cases are diagnosed in children under five. It becomes significantly less common as children get older and is rarely seen in adults.

    4. Is Retinoblastoma Treatable in India? 
     
     Yes. Access to specialised paediatric eye cancer diagnosis and treatment has improved considerably across India. When found early, outcomes are genuinely encouraging.

    5. Should All Children Be Screened for Retinoblastoma? 
     
     A basic red reflex check at routine paediatric visits is something every child should have. For those with a family history of the condition, more thorough and frequent screening from birth is strongly recommended.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • ASG Eye Hospital Raises Awareness on Retinoblastoma: Early Detection Can Save Children’s Vision

    ASG Eye Hospital Raises Awareness on Retinoblastoma: Early Detection Can Save Children’s Vision

    Retinoblastoma in Children: Why Early Detection Matters More Than Most Parents Realise

    New Delhi [India], April 30: Most parents never expect a family photo to raise a medical concern. But for some parents, that is exactly what happens. The camera flash catches something different, one eye glows red as it should, and the other shows a strange white or pale reflection. Easy to dismiss as a glitch. Easy to scroll past.

    For many children, that white glow in the eye is the first visible sign that something is wrong inside the eye.

    Retinoblastoma is not a condition most people grow up knowing about. It is rare. But it is the most common eye cancer seen in young children, and the families who have been through it will tell you the same thing: they wish they had known sooner. Because the earlier it is caught, the more options a family has, and the better the chances of saving both the child’s vision and their life.

    ASG Eye Hospital has made it a priority to change that. Not just by treating the condition, but by making sure more parents, more doctors, and more communities know what retinoblastoma is and how to identify it before it becomes serious.

    Understanding Retinoblastoma and Who It Affects

    Retinoblastoma starts in the retina, the thin layer at the back of the eye that processes light and sends signals to the brain. In young children, certain cells in the retina can begin dividing uncontrollably, forming a tumour. It sounds complicated, but the biology matters less than this simple fact: it grows fast, and it responds well to treatment when it has not spread far.

    Retinoblastoma almost always affects children under five. Some cases run in families, passed down through a gene mutation. In those situations, both eyes can be affected, and siblings or future children may carry the same risk.

    A parent with a family history of retinoblastoma should not wait for symptoms. Screening can begin at birth.

    One of the most common questions doctors hear is whether retinoblastoma can be cured. In many cases, yes, particularly when it is found while still confined to the eye.

    Early Signs of Retinoblastoma That Parents Should Know

    Children rarely complain about their vision changing. They do not know what they are supposed to see. So the early signs of retinoblastoma tend to be spotted by someone watching, a parent, a grandparent, a nursery teacher, or a paediatrician doing a routine check.

    The sign that gets noticed most often is a white or yellowish glow in the pupil. In medical terms, it is called leukocoria. In everyday life, it shows up most clearly in flash photographs, where one eye catches the light differently from the other. In person, under normal lighting, it can be almost invisible, which is why so many families recall noticing it first in a photo rather than face-to-face.

    Beyond that, other changes that may point to a problem include:

    • One eye turning inward or outward, or appearing misaligned
    • Persistent redness or visible swelling around the eye
    • A shift in the colour of the iris
    • A child rubbing or closing one eye more than usual
    • Older children mentioning they cannot see properly from one side

    One important thing to understand: retinoblastoma does not usually hurt. A child can have a growing tumour and show no signs of discomfort at all. That silence is part of what makes it easy to miss.

    Eye Cancer in Children: Symptoms | What to Look for in Photographs

    It might sound like an overstatement, but a mobile phone camera has genuinely helped catch retinoblastoma in children before a doctor ever got the chance to look.

    Eye cancer in children often shows up in photographs long before they become obvious in daily life. The white reflex in child’s eye, leukocoria, happens because the tumour reflects light back through the pupil in a way healthy retinal tissue does not. With flash photography, that reflection can be quite stark.

    Families describe noticing it at birthday parties, in holiday videos, in a random selfie taken on a Sunday afternoon. Some noticed it across several photos spanning months and convinced themselves it was just the camera angle.

    If one eye consistently shows a pale or white reflection in flash photos, while the other shows the usual red-eye, that is worth taking seriously. It does not mean something is definitely wrong. But it does mean a specialist should take a look.

    Pediatric Eye Cancer Diagnosis: How It Is Confirmed

    When a child is brought in with a suspected eye problem, the examination needs to be thorough and with very young children, that usually means doing it under general anaesthesia. A toddler cannot be asked to stay still and look in a particular direction for the time it takes to properly examine the retina.

    The ophthalmologist uses a specialised indirect ophthalmoscope to view the back of the eye in detail. If a tumour is present, its location, size, and spread are assessed. Ultrasound imaging can help map the extent of what is inside the eye. An MRI is used to check whether anything has spread beyond it.

    A concern that comes up almost every time is whether the child will lose the eye. Understandably so. But the honest answer is that it depends almost entirely on when the diagnosis happens. Caught early, the eye can very often be saved. Caught late, the priority shifts to saving the child’s life.

    At ASG Eye Hospital, paediatric eye examinations are carried out in a setting designed with young patients in mind, because a child who is calm and comfortable makes for a far more accurate assessment.

    Retinoblastoma Treatment in India: What the Process Involves

    Retinoblastoma treatment in India has come a long way. Families in cities across the country now have access to approaches that, not long ago, were only available at a handful of specialised centres abroad.

    Treatment is never one-size-fits-all. It is built around how far the tumour has progressed, whether one eye or both are involved, and what is most likely to preserve vision while eliminating the cancer. The options commonly used include:

    • Chemotherapy – given either through a vein or directly into the artery supplying the eye, to shrink the tumour before other treatments are applied
    • Laser therapy or cryotherapy – used to target and destroy smaller tumours with precision
    • Radiation therapy – considered in specific cases where other approaches are not sufficient
    • Surgical removal of the eye – only when the tumour is at an advanced stage, and saving the eye is no longer a safe option

    These treatments rarely happen in isolation. An oncologist, a paediatric ophthalmologist, and sometimes a radiation specialist work together to build a plan specific to each child.

    Parents often want to know what vision will look like after treatment. Where the eye is preserved, and the response to treatment is good, useful vision is often maintained. But it is not guaranteed, and it depends heavily on where in the retina the tumour was sitting.

    The Role of Routine Eye Checks in Children

    A red reflex test takes about ten seconds. A paediatrician shines a light into a child’s eyes during a routine visit and checks that the reflection looks the same in both. If one eye shows a white or dull reflex instead of the expected red, that child gets referred to a specialist.

    That one check, done at every well-child visit, is one of the most reliable ways to catch retinoblastoma early.

    For children born into families with a known history of the condition, the process goes further. Genetic counselling, testing, and regular eye examinations under anaesthesia may begin from the first weeks of life.

    ASG Eye Hospital actively supports retinoblastoma awareness among paediatricians and general practitioners, because a lot of retinoblastoma cases are first seen not in an eye clinic, but in a general practitioner’s consulting room. The sooner that referral happens, the better the outcome tends to be.

    Why Early Detection Changes Everything

    The gap between an early diagnosis and a late one can mean the difference between a child keeping their eye and losing it. In some cases, it is the difference between a localised tumour and one that has spread beyond the eye entirely.

    Children whose retinoblastoma is diagnosed while still small and contained have the strongest outcomes, both for survival and for sight. Those who reach a specialist after months of unnoticed progression face harder choices and fewer options.

    There is no sophisticated test required to start that process. It begins with a parent knowing what a white reflex in child eye looks like in a photograph. It begins with a General Practitioner who refers rather than waits. It begins with communities talking openly about retinoblastoma, because it is rare and tends to stay in the shadows.

    ASG Eye Hospital, with centres across Jodhpur, Mumbai, Delhi, Jaipur, Pune, Guwahati, and more, is working to make sure that retinoblastoma awareness reaches every corner of the country, because every child deserves to be seen clearly and seen in time.

    FAQs

    1. What Are the Most Common Retinoblastoma Symptoms in Children? 
     The most frequently noticed sign is a white or pale glow in one eye, particularly visible in flash photographs. A squint, persistent redness, or a change in eye colour can also be early indicators worth checking out.

    2. What Causes the White Reflex in a Child’s Eye?

    The tumour sits inside the retina and reflects light through the pupil. Instead of the normal red reflex seen in photos, the affected eye shows white or yellow, a sign that something is different at the back of the eye.

    3. At What Age Does Retinoblastoma Usually Develop? 
     
     The majority of cases are diagnosed in children under five. It becomes significantly less common as children get older and is rarely seen in adults.

    4. Is Retinoblastoma Treatable in India? 
     
     Yes. Access to specialised paediatric eye cancer diagnosis and treatment has improved considerably across India. When found early, outcomes are genuinely encouraging.

    5. Should All Children Be Screened for Retinoblastoma? 
     
     A basic red reflex check at routine paediatric visits is something every child should have. For those with a family history of the condition, more thorough and frequent screening from birth is strongly recommended.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • Identityy by Treefe Onboards 100+ Digital Marketing Agencies, Strengthens India’s Social Media & Startup Ecosystem

    Identityy by Treefe Onboards 100+ Digital Marketing Agencies, Strengthens India’s Social Media & Startup Ecosystem

    Mumbai (Maharashtra) [India], April 30: In a major development in India’s startup ecosystem, Identityy, a fast-growing social media app by Treefe Technology, has successfully onboarded 100+ digital marketing agencies across India. This strategic move positions the platform as a strong player in the Indian social media app market while accelerating its business and creator ecosystem.

    The milestone comes shortly after Identityy crossed 1 million users, further strengthening its position among emerging Made in India social media platforms.

    Identityy Partnership Expansion: Key Highlights

    • 100+ Digital Marketing Agencies Onboarded
    • Rapid Expansion in Indian Startup Ecosystem
    • Focus on Business Growth & Creator Economy
    • Strengthening “Made in India” Digital Platforms

    This partnership initiative reflects Identityy’s vision of becoming more than just a social platform — evolving into a complete digital growth ecosystem for businesses and marketers.

    Why This Move is Important for Indian Startups

    With the rising demand for Indian social media apps and alternatives to global platforms, Identityy is leveraging agency partnerships to scale faster.

    By onboarding digital marketing agencies, the platform aims to:

    • Help businesses grow using social media marketing in India
    • Enable agencies to tap into a fast-growing platform
    • Strengthen India’s digital marketing ecosystem
    • Boost adoption of homegrown startup platforms

    This approach aligns with the broader trend of startup funding and ecosystem-led growth in India.

    Founder’s Statement on Agency Onboarding

    Kapil Agarwal, Founder and CEO of Identityy, said:

    “Our vision at Identityy, a Treefe Technology product, is to build a platform that empowers businesses, creators, and agencies together. Onboarding 100+ digital marketing agencies is a major step toward creating a strong ecosystem. As the demand for Indian social media platforms grows, we aim to provide scalable opportunities for partners to grow along with us.”

    How This Benefits Agencies, Businesses & Creators

    For Digital Marketing Agencies:

    • Access to a growing social media platform in India
    • New client acquisition opportunities
    • Early advantage in a rising startup ecosystem

    For Businesses:

    • Better reach through social media marketing strategies
    • Professional support from verified agencies
    • Increased visibility and engagement

    For Creators:

    • More collaboration opportunities
    • Stronger brand partnerships
    • Growth in the creator economy in India

    Identityy Growth Story: From Startup to Scalable Platform

    Identityy’s rapid growth highlights key trends in the Indian digital space:

    • Increasing adoption of Made in India apps
    • Rising demand for localized social platforms
    • Growth of startup funding in India 2026
    • Expansion of the digital marketing industry in India

    With over 1 million users and growing partnerships, Identityy is building a scalable model that combines technology, community, and business growth.

    What’s Next for Identityy by Treefe?

    Following this milestone, Identityy plans to:

    • Expand to 500+ digital marketing agency partners
    • Launch advanced tools for marketers and businesses
    • Strengthen its presence in Tier 2 & Tier 3 cities
    • Compete globally as a Made in India social media app

    The platform is focused on becoming a leading social media startup from India with global reach.

    Industry Impact: Rise of Ecosystem-Led Growth

    Identityy’s strategy reflects a shift in how startups are scaling:

    • Partnerships are driving faster growth than standalone models
    • Agencies are becoming key contributors to platform success
    • Social media apps are evolving into business ecosystems

    This positions Identityy as a next-generation social media startup in India.

    About Identityy (Treefe Technology Product)

    Identityy is a fast-growing social media platform developed by Treefe Technology. Built with a “Made in India, for the world” vision, the platform focuses on connecting users, creators, and businesses through innovative digital experiences.

    About Treefe Technology

    Treefe Technology is an emerging Indian technology company focused on building scalable digital products and platforms. With a strong emphasis on innovation, user experience, and global scalability, Treefe aims to contribute to India’s growing digital ecosystem.

    PR Managed By: Sabkhoj

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  • BGMI Sparks New Wave of Rewards with Latest Redeem Codes

    BGMI Sparks New Wave of Rewards with Latest Redeem Codes

    Bengaluru (Karnataka) [India], April 30: KRAFTON India has rolled out the latest set of redeem codes for BATTLEGROUNDS MOBILE INDIA (BGMI), with today’s drop introducing a fresh mix of in-game rewards. Leading the lineup is the Acolyte of Justice Set, a rare outfit defined by its shadowy, hooded look and sharp, combat-ready styling. With its dark palette and subtle armored detailing, the set offers players a sleek, stealth-focused appearance that stands out on the battlefield.

    With the 4.4 update on the horizon, excitement across the BGMI community continues to grow, setting the stage for what’s to come as players look forward to new features, gameplay enhancements, and fresh in-game experiences

    Redeem codes are valid until July 9, 2026, and will be released daily on BGMI’s official channels.

    General Redeem Codes:

    1. KJZCZXR3KFXDH74F
    2. KJZDZXBVAUDE5865
    3. KJZEZXRSAE8WFNQK
    4. KJZFZAUEBFU85GAX
    5. KJZGZMCE64AHVQSR
    6. KJZHZ3G96443VE5U
    7. KJZIZBB3E4B78PRK
    8. KJZJZ85NXWDJP99K
    9. KJZKZTK5DDC75HDD
    10. KJZLZP9HX7NXGAS4
    11. KJZMZGKTWPGJSDCV
    12. KJZNZQP3ATJGRWRT
    13. KJZOZ5CV3D96K6QV
    14. KJZPZMJFBV7P377R
    15. KJZQZJWBP98MUD97
    16. KJZRZ3KF5FENVTJB
    17. KJZVZBVSPQFFXXMA
    18. KJZTZNB8KVXXQGF6
    19. KJZUZ4B755GTE5CB
    20. KJZBAZDMPETJ86PM
    21. KJZBBZ6MGWAKCMBJ
    22. KJZBCZR4Q5VTMMKK
    23. KJZBDZSM9FQSG9J6
    24. KJZBEZKMTMWNGNBK
    25. KJZBFZ95QGM5PN8H
    26. KJZBGZD75XPG4XUR
    27. KJZBHZSPAMB3BTSC
    28. KJZBIZJQDA39WTR7
    29. KJZBJZEQ74T95REH
    30. KJZBKZ5U6G3T8CG8
    31. KJZBLZJF8PTJG9M4
    32. KJZBMZFXGBF57CQB
    33. KJZBNZXHUQ4TAV95
    34. KJZBOZ5K5WSJTUVG
    35. KJZBPZXTUDDH3AX6
    36. KJZBQZW5DQ39WFX8
    37. KJZBRZECDT8PNQ53
    38. KJZBVZRFJJC3WSM8
    39. KJZBTZ5RGX8E4E6K
    40. KJZBUZ4G47M9M8BH
    41. KJZCAZK45APRXQCP
    42. KJZCBZFH69QMVVWP
    43. KJZCCZ7HVXX5SE7X
    44. KJZCDZ3MUQH8VWT5
    45. KJZCEZM3N8RGRC6W
    46. KJZCFZMHVEFAAUQT
    47. KJZCGZREWT73NNQP
    48. KJZCHZUACMEHJE3F
    49. KJZCIZC7MAT3GP4H

    Steps to redeem:

    Players can follow these simple steps to claim their rewards:

    • Step 1: Go to the Redeem section on BGMI’s official website www.battlegroundsmobileindia.com/redeem
    • Step 2: Enter your Character ID
    • Step 3: Enter the Redemption Code
    • Step 4: Enter the verification/ Captcha code → A message will confirm ‘Code redeemed successfully’
    • Step 5: The reward will be delivered via in-game mail

    Rules to Remember:

    • A maximum of 10 users can redeem each code on a first-come, first-served basis
    • A user cannot redeem a code twice
    • If a player is among the first 10 users to successfully redeem the code, a message will confirm ‘Code redeemed successfully’. If not, users will see ‘Code expired’ or a similar expiry message
    • Each user account can redeem only one code per day
    • Redeem codes cannot be used via guest accounts
    • Rewards to be claimed within 30 days from receiving the in-game mail post which the mail gets deleted.

    For the latest updates, follow BGMI’s official YouTube, Instagram and Facebook pages.

    About KRAFTON, Inc.

    Headquartered in Korea, KRAFTON, Inc. is a global game developer and publisher dedicated to pioneering unforgettable worlds for players everywhere. Founded in 2007, KRAFTON brings together a diverse portfolio of studios including PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks, inZOI Studio, JOFSOFT, Eleventh Hour Games, OmniCraft Labs, Olivetree Games, Loonshot Games, and 9B STUDIO. Each is united by a commitment to bold imagination and breakthrough game-making. KRAFTON’s franchises and titles include PUBG: BATTLEGROUNDS, PUBG MOBILE, PUBG: BLINDSPOT, inZOI, Subnautica, MIMESIS, Hi-Fi Rush, Dinkum, TERA, My Little Puppy, and more. Guided by its vision to pioneer the path to players’ dreams, KRAFTON is focused on building franchises that last and delivering experiences that resonate with players around the world. For more information, visit www.KRAFTON.com.

    About KRAFTON India

    KRAFTON India is responsible for delivering premier mobile gaming experiences in the country, led by its flagship title BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 260 million downloads. Its diverse portfolio also includes titles such as Bullet Echo India, Road To Valor: Empires, CookieRun India, and Real Cricket, catering to a wide spectrum of Indian gamers.

    Beyond publishing games, KRAFTON India is committed to strengthening the digital entertainment ecosystem. Since 2021, the company has invested over $250 million in Indian startups across interactive entertainment, gaming, esports, and technology. Furthermore, KRAFTON has also launched the KRAFTON India Unicorn Growth Fund, a Rs 6,000 crore fund, set up jointly with South Korean technology giant, Naver and financial services major Mirae Asset, and which is aimed at supporting high-potential startups and accelerating the growth of India’s next generation of global technology leaders. The company also actively supports game development talent through the KRAFTON India Gaming Incubator (KIGI), enabling emerging developers with funding, mentorship, and strategic guidance.

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  • Jamboree Education Launches New Zealand Office to Support Students On-Ground

    Jamboree Education Launches New Zealand Office to Support Students On-Ground

    New Delhi [India], April 30: Jamboree Education has recently launched an office in New Zealand to welcome students admitted to universities in the country. The move is aimed at providing ground support to students so that they can navigate the process and any challenges with ease and appropriate guidance. 

    “Our New Zealand office is dedicated to helping our students ease into their new life in a new country. The goal is to support them with official processes and other aspects of their move, such as accommodation, academic adjustment, and any diplomatic challenges they might face. It’s also a huge relief for parents to know that their child is safe and supported in a foreign land,” says Pankaj Talwar, head of Jamboree’s New Zealand office.

    Visit the office: Jamboree Education C/O Panama Square, 14 Garden Place, Hamilton 3204, New Zealand.

    Why New Zealand?

    New Zealand’s appeal lies in its balanced approach to education and lifestyle. Universities here consistently rank among the best globally, with a strong emphasis on research, innovation, and practical learning. Degrees from New Zealand institutions are internationally recognized, giving graduates a competitive edge in global job markets.

    Beyond academics, the country offers a safe, welcoming environment with stunning natural landscapes and a multicultural society. Cities like Auckland, Wellington, and Christchurch are known for their livability, while still providing access to vibrant student communities and career opportunities.

    One of the biggest advantages for international students is the post-study work policy. Depending on the level and duration of study, students may be eligible for a post-study work visa of up to three years. This provides valuable time to gain local work experience, often a crucial step toward long-term settlement.

    Understanding the Green List Advantage

    A major factor enhancing New Zealand’s attractiveness is its “Green List,” a curated list of high-demand occupations where there is a shortage of skilled workers. The Green List is divided into two tiers:

    • Tier 1 (Straight to Residence): Occupations on this list allow eligible candidates to apply directly for residency if they meet the qualifications and job requirements.
    • Tier 2 (Work to Residence): Candidates can apply for residency after working in a relevant role for a specified period, typically two years.

    Fields such as healthcare, engineering, IT, construction, and education are prominently featured on the Green List. For students, this means that choosing the right course aligned with these in-demand sectors can significantly improve their chances of securing employment and eventually permanent residency.

    PR Pathways: Turning Education into Opportunity

    New Zealand offers clear and structured pathways from study to permanent residency (PR), making it a practical choice for long-term planning. The typical journey includes:

    1. Student Visa: Begin with a recognized program at an accredited institution.
    2. Post-Study Work Visa: Gain local work experience relevant to your qualification.
    3. Skilled Employment: Secure a job aligned with your field, ideally on the Green List.
    4. Residency Application: Apply through pathways such as the Skilled Migrant Category or Green List-specific routes.

    How Jamboree Supports Your Journey

    Jamboree brings decades of expertise in guiding students toward international education, and its support for those who wish to study in New Zealand is both comprehensive and personalized.

    1. Profile Evaluation and Course Selection
    Jamboree begins with a detailed assessment of each student’s academic background, career goals, and preferences. Based on this, counselors recommend courses and universities that not only match the student’s profile but also align with New Zealand’s job market trends, especially those connected to the Green List.

    2. University Applications Made Simple
    Applying to international universities can be overwhelming, with multiple deadlines, essays, and documentation requirements. Jamboree streamlines this process by helping students craft strong applications, including Statements of Purpose (SOPs) and Letters of Recommendation (LORs), ensuring they stand out to admissions committees.

    3. Test Preparation Excellence
    For students needing English proficiency or standardized test scores, Jamboree offers structured preparation for exams like IELTS, TOEFL, and others. Their training programs are designed to maximize scores, strengthening university applications.

    4. Visa Guidance and Documentation
    Visa approval is a critical step, and New Zealand has specific documentation and financial requirements. Jamboree provides end-to-end visa assistance, helping students prepare accurate applications, organize financial proofs, and handle compliance confidently.

    5. Career-Oriented Counseling
    What sets Jamboree apart is its focus beyond admission. Counselors guide students on choosing courses that lead to employability, especially in sectors listed on the Green List. This ensures that students are not just studying abroad, but building a viable pathway toward work opportunities and residency.

    6. Pre-Departure and Settlement Support
    From accommodation advice to cultural orientation, Jamboree prepares students for life in New Zealand. This reduces uncertainty and helps students transition smoothly into their new environment.

    A Smart Choice for Future-Focused Students

    Studying in New Zealand is a strategic investment in your future. With its strong education system, welcoming immigration policies, and clear PR pathways, the country offers a well-rounded opportunity for growth.

    However, success depends on informed planning and expert guidance. Jamboree plays a crucial role in bridging this gap, offering students clarity, confidence, and direction. By aligning academic choices with career outcomes and immigration pathways, Jamboree ensures that students make decisions that truly pay off in the long run.

    For students aspiring to build a global career while enjoying a high quality of life, New Zealand, supported by Jamboree’s expertise, can be the perfect destination.

    If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

  • Indian Pickleball Association Names ‘Athletiq’ as Official Performance Partner to Accelerate Sport’s Growth in India

    Indian Pickleball Association Names ‘Athletiq’ as Official Performance Partner to Accelerate Sport’s Growth in India

    (From L to R) Harsh Sharma, Founder of Athletiq and Suryaveer Singh Bhullar, President of the Indian Pickleball Association

    New Delhi [India], April 30: The Indian Pickleball Association (IPA), the apex governing body for Pickleball in India recognized by the Ministry of Youth Affairs & Sports, today announced a landmark partnership with homegrown sports brand ‘Athletiq’ as it’s Official Performance Partner. This strategic alliance is designed to bolster the sport’s infrastructure, nurturing talent from grassroots levels to the international stage.

    The partnership unites two organizations dedicated to the next phase of Pickleball’s evolution in India. Athletiq will collaborate closely with the IPA to enhance the sport’s visibility through high-profile tournaments, targeted grassroots initiatives, and high-performance athlete engagement.

    As the governing body, the IPA has been instrumental in establishing Pickleball as one of India’s fastest-growing sports. By implementing a robust national tournament structure, coaching certifications, and an organized ranking system, the IPA has created a sustainable roadmap for athletic development.

    Through this new association, Athletiq will support these efforts by focusing on three key pillars:

    Tournament Infrastructure: Enhancing the quality and reach of national competitions to provide a professional stage for players.

    Talent Identification: Providing the necessary support for emerging players to transition from local enthusiasts to international competitors.

    Innovation-Led Equipment: Utilizing Athletiq’s research-driven products to provide Indian athletes with high-performance gear designed for excellence.

    Speaking on the occasion, Mr. Suryaveer Singh Bhullar, President, Indian Pickleball Association (IPA), said, “Athletiq represents the new generation of Indian sporting brands—innovative, ambitious, and deeply committed to the development of the game. We are pleased to welcome Athletiq as our Official Performance Partner and look forward to working together to further strengthen the pickleball ecosystem in India.”

    “We are honored to partner with the IPA. They have been the driving force behind the rise of pickleball in India, and we are proud to support its mission. This partnership represents a shared ambition to elevate the sport, empower athletes, and create a stronger platform for the next generation of players,” said Harsh Sharma, Founder of Athletiq.

    About the Indian Pickleball Association (IPA)

    The IPA is the government-recognized apex body for pickleball in India. It is committed to promoting the sport through organized structures, athlete development programs, and expanding participation across all age groups and regions. Through its foundation-building efforts with players, coaches, and state associations, the IPA has laid the groundwork for the sport’s competitive future.

    About Athletiq

    Founded by seasoned entrepreneur Harsh Sharma, Athletiq is a premium Indian performance brand focused on advancing pickleball through innovation. Backed by in-house research and design, the brand delivers world-class equipment that combines advanced technology with accessibility. Athletiq is committed to meeting global benchmarks while shaping the future of competitive play in India.

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  • greytHR Launches GPS Live Tracking for Field Attendance Verification

    greytHR Launches GPS Live Tracking for Field Attendance Verification

    New Delhi [India], April 30: greytHR, India’s leading full-suite HRMS platform, today announced the launch of GPS Live Tracking — a new attendance capability that helps organisations verify field attendance through work–hour–bound, privacy-first location tracking.

    greytHR currently serves over 34,000 organisations across 25+ countries, managing 3.2 million+ employees and processing more than USD 23 billion in payroll annually across India, the Middle East, and Southeast Asia.

    Beyond Punch-In. Beyond Punch-Out.

    Traditional attendance systems capture when employees start and end their day — nothing in between. GPS Live Tracking fills that gap by building a transparent, auditable timeline of the workday: geo-tagged sign-ins and sign-outs, location-based check-ins, movement during working hours, and automatic logging of GPS or connectivity gaps.

    Critically, tracking begins only after sign-in and stops at sign-out. No background monitoring. No always-on location access.

    “GPS Live Tracking is designed for attendance verification — not surveillance,” said Girish Rowjee, Co-founder and CEO, greytHR. “By limiting tracking to working hours and making it fully consent-driven, we help organisations improve transparency, reduce attendance disputes, and build trust with their field teams.”

    Built In. No Hardware Required.

    The feature is native to the greytHR attendance module and mobile app, requiring no additional hardware or third-party integrations. Employees, managers, and HR teams all get visibility into the same chronological activity timeline.

    Key capabilities:

    • Geo-tagged sign-in and sign-out
    • GPS tracking –  scoped strictly to working hours
    • Chronological activity timeline
    • Automatic logging of GPS and connectivity gaps
    • Shared visibility for employees, managers, and HR

    GPS Live Tracking is purpose-built for field sales teams, service engineers, delivery and logistics staff, relationship managers, healthcare field workers, and other distributed roles.

    About greytHR: 

    greytHR is a full-suite HRMS platform designed to automate and simplify complex, recurring, and critical HR and payroll functions, ensuring compliance and security. With over 50 tools, greytHR offers ‘Hire-to-Retire’ solutions for People Operations, including advanced modules for recruiting, onboarding, engaging, paying, appraising, retaining, and retiring employees. The platform also leverages AI-driven analytics and recommendations to enhance employee engagement throughout the entire employee lifecycle.

    Trusted by CFOs and loved by CHROs, greytHR serves businesses of various sizes and is adaptable across industries like manufacturing, SaaS, healthcare, hospitality, education, and retail.

    As India’s leading HRMS and payroll provider, greytHR is rapidly expanding in the MEA and SEA regions, offering world-class Made-in-India software solutions to emerging markets. The company proudly serves over 34,000 clients, managing 3.2 million+ employees across 25+ countries.

    At the heart of greytHR’s success is its commitment to its people. Recognized as a Great Place to Work®, the company demonstrates its dedication to building a high-trust, high-performance workplace where employees are valued, empowered, and motivated to do their best work.

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  • Spiritual Guide Dr. Sohini Sastri Expands Holistic Life Coaching Practice

    Spiritual Guide Dr. Sohini Sastri Expands Holistic Life Coaching Practice

    Kolkata (West Bengal) [India], April 30: Dr. Sohini Sastri, a two-time President Award-winning spiritual guide, has emerged as a leading voice in Vedic philosophy, combining traditional wisdom with a modern, compassionate approach to life guidance.

    With over two decades of experience in spiritual sciences, she is widely recognised for her insights and her work as a life coach, guiding individuals to make informed decisions across personal and professional spheres.

    Dr. Sastri holds a Master’s degree and a PhD in Political Science, along with an Honorary DLitt and a Grand PhD in Astrology from National American University. Her work reflects a sustained engagement in mentorship and advisory roles across diverse domains.

    Specialising in the Krishnamurti Paddhati system, her expertise extends to numerology, Vastu Shastra, colour therapy and gemstone consultation. Her approach integrates spiritual understanding with practical life coaching, addressing areas such as career, relationships, health and education.

    A recipient of several national honours, she has also advised high-profile individuals, including industrialists and personalities from the film industry.

    Dr Sastri has authored several books, including A Complete Guide to Astrology, Handbook of Corporate and Professional Astrology, Career Astrology Made Easy, Astrology and Medical Science, and the Bengali title Sampurno Aloke Jyotishshastra o Dr Sohini Shastri. Her upcoming book, The Seven Chakras & Mantras: Unlocking the Energy Within for Soul Healing and Life Balance, is expected to further expand her work in holistic healing.

    She is also the founder of the Sohini Sastri Foundation, which works towards the upliftment of underprivileged women and children. Her initiatives include COVID-19 relief efforts, mental health support for frontline workers and anti-drug awareness campaigns.

    Speaking on the occasion, Dr Sastri said, “Think one step at a time, keep your calm, meditate, and do something meaningful for society. When you move forward with intention, you begin to realise that the universe is working with you.”

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